Introducing the Hearst Women`s Travel Group

Introducing the Hearst Women’s Travel Group
The newly established Hearst Women’s Travel Group (Country Living, Good Housekeeping, Woman’s Day) combines three iconic Travel brands into a powerhouse partnership. With more than 53
million adults, the group delivers unparalleled reach via in-magazine, online, social, and experiential
brand extensions.
The Hearst Women’s Travel Group delivers women travelers: Our vacationers spent more than $23
billion on domestic travel last year alone! They continually search for inspiring, enriching, and fun
destinations for themselves and their families. They know, love, and trust our brands, and turn to
our pages for useful travel advice. Advertise with the Hearst Women’s Travel Group, and reach your
target travel audience!
Custom Programs
Whatever you need to better market your destination, we have the means and ideas.
• Regional Co-Op Opportunities
• Multi-Page Inserts
• Geo-Targeted Digital Packages
• Tablet Inclusion and Enhancements
• Mobile Programs
• Database Access
• National Sweepstakes and Contests
• Event Sponsorship
• Multi-Platform Programs
• AdMeasure Research
• Reader Panel Research
Source: GfK MRI Fall 2011, Adults 18+
For more information contact your account manager or the Hearst Women’s Travel Group: 212.649.2454
2/15/12
Reach a Mass Audience of Savvy Women Travelers
IN-MAGAZINE
Combined Rate Base
Combined Audience (Adults, Gross)
Combined Audience (Women, Gross) Combined Audience (Women, Net)
9,150,000
53,118,000
47,015,000
33,055,000
ONLINE
Combined Unique Visitors
Combined Page Views
3,769,000
38,000,000
SOCIAL MEDIA
Facebook
Twitter
+
n
o
i
l
l
rs
5 mi
18.
reade trip
n
e
wom omestic
ad
took
387,000
65,400
Women readers spent 98 million + nights in hotels and motels
Women readers took 47 million +
domestic round trips
12.2 million women readers took a domestic trip by car
Source: In-Magazine: GfK MRI Fall 2011, ABC Dec 2011; Online: comScore, Three month average (Mar 2012-May 2012); Social Media: Combined Facebook and Twitter June 2012; Reader Research: GfK MRI Fall 2011, Women 18+
For more information contact your account manager or the Hearst Women’s Travel Group: 212.649.2454
6/25/12
Target a Mass Audience of Active Travelers
Who is the HWTG traveler?
She is 1 out of every 3 women travelers.
• That’s 18.5 million unique women.
Combined they took over 47.2 million domestic round trips in the past year.
• They spent $23 billion on their travels.
How does she travel?
She is very likely (Index 195) to travel with 4+ family members.
• HWTG delivers more family travelers than Family Circle and Family Fun combined.
She is very likely (Index 182) to be away 5+ nights.
• More likely than the readers of National Geographic Traveler or Conde Nast Traveler.
She is very likely (Index 182) to travel 500+ miles from home (round trip).
• Many (more than 20%) travel as far as 1,000+ miles.
She is very likely (Index 184) to take a road trip.
• HWTG delivers more road trippers than O, The Oprah Magazine and Martha Stewart Living
combined.
What does she like to do on vacation?
Go to the beach (Index 186)
• HWTG delivers more beach goers than Martha Stewart Living, Southern Living, Coastal Living and Midwest Living combined.
Go shopping (Index 193)
• HWTG delivers more shoppers than Family Circle and Ladies’ Home Journal combined.
Go backpacking/hiking/fishing (Index 186)
• HWTG delivers more outdoor enthusiasts than Redbook, More, and Family Fun combined.
Visit a National Park (Index 190)
• HWTG delivers more park goers than National Geographic Traveler, Conde Nast Traveler, and Sunset combined.
Source: GfK MRI Fall 2011
For more information contact your account manager or the Hearst Women’s Travel Group: 212.649.2454
6/26/12
2012 Regional Circulation
WEST & WEST CANADA
SOUTHEAST CENTRAL
Country Living
276,257
Country Living
158,268
Good Housekeeping
752,696
Good Housekeeping
364,597
Woman’s Day
671,158
Woman’s Day
348,396
COMBINED
1,700,111
COMBINED
871,261
133,037
NORTHEAST
CENTRAL
EAST CANADA
Country Living
286,778
Country Living 336,981
Good Housekeeping
696,842
Good Housekeeping
946,361
Woman’s Day
628,423
Woman’s Day
923,483
COMBINED
1,612,043
COMBINED
2,206,825
INTERNATIONAL, PERSONNEL
OVERSEAS,
POSSESSIONS, & OTHER
28,889
SOUTH ATLANTIC
MIDWEST
Country Living
307,666
Country Living
239,354
Good Housekeeping
797,462
Good Housekeeping
709,508
Woman’s Day
710,302
Woman’s Day
654,045
COMBINED
1,815,430
COMBINED
1,602,907
TOTAL
COMB
INE
CIRCU
LATION D
:
9,970,
503
Source: ABC Dec 2011
For more information contact your account manager or the Hearst Women’s Travel Group: 212.649.2454
3/28/12
2012 Regional Gross Rates
The following issues feature
travel sections:
• October 2012
• November 2012
• March 2013
• April 2013
• May 2013
Regional fractional ads are only
permitted in travel sections, the
following rates apply:
WEST &
WEST CANADA
CENTRAL
MIDWEST
SOUTHEAST
CENTRAL
NORTHEAST
SOUTH
ATLANTIC
3 MAGAZINE BUY
P4C
1/2 P4C
1/3rd
$34,000 $17,850
$12,465
$32,240 $16,925
$11,820 $36,310 $19,060 $13,315 $17,425 $9,150
$6,390 $50,755
$26,645
$18,610 $32,060
$16,830
$11,755
1/6th
$6,515 $6,180 $6,960 $3,340 $9,730 $6,145
$7,170 $3,765 $2,630 $1,375 $7,690 $4,040
$2,820 $1,475 $3,955 $2,075 $1,450 $760 $9,690 $5,085 $3,550 $1,855 $5,985
$3,140
$2,195
$1,145
$17,420
$9,145 $6,390 $19,935 $10,465
$7,310 $9,125 $4,790 $3,345 $27,210 $14,285
$9,975 $17,740
$9,310
$6,505
COUNTRY LIVING
P4C
1/2 P4C
1/3rd
1/6th
$6,905
$3,625 $2,530 $1,325 GOOD HOUSEKEEPING
P4C
1/2 P4C
1/3rd
$18,815 $9,880 $6,900 1/6th
$3,605 $3,340 $3,820 $1,750 $5,215 WOMAN’S DAY
$3,400
P4C
1/2 P4C
1/3rd
$16,780 $8,810 $6,150 $15,710 $8,250 $5,760 $17,760 $9,325 $6,510 $8,710 $4,575 $3,195 $26,550 $13,940 $9,735 $16,350
$8,585
$5,995
1/6th
$3,215 $3,010 $3,405 $1,670 $5,090 $3,135
For more information contact your account manager or the Hearst Women’s Travel Group: 212.649.2454
3/30/12
2012/2013* Closing and On-Sale Dates
ISSUE
CLOSING ON-SALE DATES
July
04/09/12
06/26/12 06/12/12 06/12/12
August 05/08/12 N/A**
September 06/07/12 08/07/12 08/14/12 08/14/12
October 07/09/12 09/11/12 09/11/12 09/11/12
November 08/08/12 10/16/12 10/16/12 10/16/12
December 09/10/12
11/20/12 11/13/12 11/13/12
January
10/10/12
N/A**
February
11/05/12
01/03/13 01/10/13 01/10/13
March
12/03/12
02/14/13 02/14/13 02/07/13
April 01/09/13 03/13/13 03/13/13 03/06/13
May 02/08/13 04/17/13 04/10/13 04/10/13
June 03/08/13 05/22/13 05/15/13 05/08/13
2012
07/10/12 07/10/12
2013*
12/13/12 12/20/12
* 2013 Closing and On-Sale dates are preliminary.
** Country Living runs double issues of December/January and July/August.
For more information contact your account manager or the Hearst Women’s Travel Group: 212.649.2454
6/15/12
Themed Travel Section
HWTG is pleased to present the following themed travel sections, which will run in each of the
three magazines. Each section will feature advertorial content within the pages, giving it an
editorial-like feel. In these travel sections, any fractional ad can run in any region.
Fall Getaways – October 2012
2012 Close: July 9, 2012
Capturing all that fall has to offer, this section will celebrate the changing of the leaves, apple
picking, festivals, and so much more.
In Good Taste – November 2012
2012 Close: August 8, 2012
This section has something for everyone who loves food, from the culinary enthusiast to the
family looking for the nation’s best burger.
Family Travel – March 2013
2012 Close: December 3, 2012
In Family Travel, readers will find great ideas for family-friendly vacations, guaranteeing a good
time for all.
Weekend Escapes – April 2013
2012 Close: January 9, 2013
Targeting readers who are looking to get away, this section will provide suggestions for nohassle trips that will allow them to escape the day-to-day and relax.
Summer Fun – May 2013
2012 Close: February 8, 2013
Time for some fun in the sun! This section will excite readers as they start planning their summer vacations, providing lots of great ideas for enjoying the warm weather.
For more information contact your account manager or the Hearst Women’s Travel Group: 212.649.2454
6/26/12
Reader Service Program:
Great Getaways Guide
advertisement
great getaways guide
greatgetawaysguide.com
To start planning your next vacation, request FREE INFORMATION from the travel destinations below in one of these ways:
COMPLETE accompanying Business Reply Card CALL 1-877-232-8236 VISIT greatgetawaysguide.com
FAX to 1-800-571-7730 (circle destinations of interest; include cover sheet with name and mailing address)
l
Country Living, Good Housekeeping, and Woman’s Day have come
together to create Great Getaways Guide, a reader service program
that will run across all three brands. Designed to engage our over 53 million
readers, participation in Great Getaways Guide will build awareness and
generate qualified leads for advertisers.
FEATURED DESTINATIONS
1. Go RVing
Discover RVing—a wonderfully
fun, surprisingly affordable way
to travel. Visit us online.
2. The Ohio Tourism Division
Extend your stay in Ohio with
the perfect balance of fun,
recreation, affordability, and more.
3. Texas Bound/Texas Tourism
READER SERVICE PROGRAM DETAILS*
In-Magazine:
The Great Getaways Guide national reader service page will run in all
three magazines.
Visit Texas for family-friendly
amusements to keep the kids—
and you—highly entertained!
l
KENTUCKY
4. Request information for all
Kentucky destinations
5. Ashland
6. Bardstown
7. Bowling Green
8. Caves Lakes and Corvettes
9. Elizabethtown
10. Georgetown/Scott County
11. Harrodsburg/Mercer County
Hopkinsville
12. Kentucky Department of Travel
13. Kentucky Visitor’s Guide
14. Kentucky’s Derby Region
15. Kentucky’s US 23 Country
Music Highway
16. Kentucky’s Western Waterlands
17. Mt.Sterling-Montgomery County
Tourist Commission
18. Northern Kentucky River Region
19. Paintsville Recreation & Tourist
Commission
20. Pikeville
21. Prestonsburg
22. Radcliff/Fort Knox
23. Shepherdsville-Bullitt Co.
24. South Eastern Kentucky Highlands
25. Winchester
30. North Carolina’s Crystal Coast
31. The Outer Banks of N.C
NORTH CAROLINA
26. Request information for all
North Carolina destinations
27. Charlotte
28. Currituck Outer Banks
29. North Carolina
TEXAS
48. Texas Bound/Texas Tourism
NORTH DAKOTA
32. Request information for all
North Dakota destinations
33. Jamestown
34. North Dakota
OHIO
35. Ohio
SOUTH CAROLINA
36. South Carolina
TENNESSE
37. Request information for all
Tennesse destinations
38. Chattanooga Area CVB
39. Chickasaw Chalet
40. Elvis Presley’s Graceland
41. Fireside Chalets
42. Knoxville
43. Nashville Music City
44. Sevierville
45. Tennessee Dept. of Tourism
Development
46. Tennessee Overhill Heritage
Association
47. Tennessee’s Backroads Heritage
TRAVEL EXPERIENCES
49. Go RVing
Visit greatgetawaysguide.com to easily request travel information, get trip ideas, and more!
When requesting information from an individual destination, you may also receive
information from the department of tourism for the state.
Enter for your chance to win a vacation package from
North Dakota today.
Win a four (4) night stay in central North Dakota with dining and entertainment.
Experience the scenic beauty of fall and the unique Autumn JunkFest.
No purchase necessary to enter or win. The North Dakota Sweepstakes. Sponsored by Hearst Communications, Inc. Beginning March
7, 2011 at 12:01 AM (ET) through May 23, 2011 at 11:59 PM (ET). Must be a legal resident of the 50 United States, District of Columbia,
Puerto Rico, or Canada who has reached the age of majority in his or her state, territory, or province of residence at time of entry. Void in
the Province of Quebec and where prohibited by law. Sweepstakes subject to complete official rules available at www.cltravellink.com.
Schedule:
2012: October, November
For illustrative purposes only
2013: March, April, May
BRC: A BRC will run adjacent to the Great Getaways Guide page in all three magazines within the October and
November 2012 issues.
Online: All three in-magazine reader service pages will drive traffic to GreatGetawaysGuide.com,** where readers
can learn more about the travel advertisers, request information, and enter sweepstakes.
ADDED VALUE OPPORTUNITIES
The Great Getaways Guide reader service program provides a variety of opportunities for participating travel
advertisers, they will receive listings within the magazine in which they are running. Paging commitments apply.
Standard Listing: Advertiser name is included in-magazine and online, allowing readers to request more
information.
Featured Destination: Additional in-magazine and online exposure above our other advertisers, increasing
awareness and driving more leads.
Sweepstakes Sponsorship: An advertiser’s sweepstakes is promoted with a large promotional call out in-magazine
and online, garnering significant leads for the advertising sponsor.
BRC: Advertisers in the October or November 2012 issues will be included in the BRC.
Co-Op Partnerships: Advertiser’s participating co-op partners will receive one Standard Listing. Also, if running in
the October or November 2012 issues, co-op partners will also be included in the BRC.
*Program details are in development and are subject to change.
** GreatGetawaysGuide.com will launch in Fall 2012
Source: GfK MRI Fall 2011 Adults 18+
For more information contact your account manager or the Hearst Women’s Travel Group: 212.649.2454
6/26/12
Access a Mass Audience of Online Enthusiasts
The Hearst Women Travel Group reaches nearly 3.8 million unique visitors monthly, delivering a
mass online audience of women who are actively engaged with the websites. CountryLiving.com,
GoodHousekeeping.com, and WomansDay.com all deliver content from trusted authorities, and
each covers travel in an editorial voice that is unique to its individual brand and audience. A digital
campaign with Hearst Women’s Travel Group represents an opportunity to align with these valued
online environments.
Online
Combined Unique Visitors
Combined Page Views
3,769,000
38,000,000
Social Media
Facebook
Twitter
387,000
65,400
Online Opportunities
The Hearst Women’s Travel Group offers a wide array of digital packages.
• Geo-Targeted Digital Buys
• Travel Content Targeting
• Social Media
• Custom Advertorial Content
• National Sweepstakes and Contests
• Videos
Source: Online: comScore, Three month average (Mar 2012-May 2012); Social Media: Combined Facebook and Twitter June 2012
For more information contact your account manager or the Hearst Women’s Travel Group: 212.649.2454
6/26/12
2012 Production Specs
For production questions,
please reach out to the
following contacts:
COUNTRY LIVING
SIZE
2 1/8” x 4 ¼”
2 1/8” x 4 ¾”
One-sixth vertical
2 ¼” x 4 ¾”
One-third vertical
2 3/8” x 10 3/8”2 1/8” x 8 5/8”2 1/8” x 10”
One-third square
5 1/8” x 4 3/4”
4 3/8” x 4 ¼”
4 ½” x 4 ½”
One-half horizontal
8 ½” x 4 ¾”
6 /
7 /
Full-page bleed
9 ¼” x 11 1/8”
8 ½” x 11 1/8”
8 1/8” x 10 ¾”
Full-page non-bleed
8 ½” x 10 3/8”
7 ¾” x 10 3/8”
7 1/8” x 10
Full-page trim
9” x 10 7/8”
8 ¼” x 10 7/8”
7 7/8” x 10 ½”
5 8”
x 4 ¼”
1 8”
x4 /
5 8”
Frank Linzan
[email protected]
212.649.3206
GOOD HOUSEKEEPING
Deidra Robinson
[email protected]
212.649.3630
WOMAN’S DAY
Katharine Benson
[email protected]
212.649.3716
For printing specification, please visit http://ads.hearst.com
Upload all materials to: http://ads.hearst.com
Acceptable file format: PDF/x-1a, 1 SWP proof
For more information contact your account manager or the Hearst Women’s Travel Group: 212.649.2454
2/15/12