A TRANSFORMING DESTINATION: 4th Street And Hearst Avenue

A TRANSFORMING DESTINATION
San Pablo Ave
4th Street And Hearst Avenue
Eastshore Highway
Second St
Virginia Street
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West Berkeley has seen
significant transformation since
it’s establishment as the city of
Ocean View in 1853. It began
as a place predominantly filled
with light industrial factories.
Though some of these
factories still exist in the area
today, the intersection at
Hearst and Fourth draws the
most attention from it’s
booming commercial area.
Delaware Street
C
D
Seventh St
B
Fourth St
Hearst Ave
A
University Ave
Now the question is,
what will come next as
a result of this
commercial boom?
N
Addison Street
West Berkeley Plan
is finalized
2010s-2015
Amtrak Station is
complete
Commercial district
continues to develop
2006
Berkeley Redevelopment
Agency attempts Industrial
Park Project but efforts coincide with political activism
1993
1960s
1906
San Francisco Earthquake
devastes the city, but
spurs industrial development in West Berkeley
AMK develop concept for a
"Building Design Center;
Destination Restaurants
begin to appear
1976-81
Southern Pacific Railroad
relocates main line along
Berkeley waterfront
Mission Revival Train
Station is built
1913
Town of OceanView
is established
Spenger's Grotto
opens
1890
1853
1877
Historical Timeline
1929
1911
Aysegul Akturk | Holly Clarke | Soham Dhesi | Eleanor Fisher || Nicola Szibbo | Sonia-Lynn Abenojar | Justin Kearnan | Eric Anderson
Hearst Avenue
1950
Hearst Avenue
Bristol Street
Strawberry
Creek
East Shore Hwy
Sanborn Maps
[IN]CITY 2015 URBAN ANALYTIQUE
4TH STREET AND HEARST AVENUE
An Area of Developing Diversity
Demographic Data: Diverse Ethnicities
Street Life: Diverse Experiences
American Indian/ Alaska Native Census 2010
Two or More Races Census 2010
Black Alone Census 2010
Some Other Race Alone
Census 2010
White Alone Census 2010
Asian Alone Census 2010
“The area is
tasteful.”
Demographic Percentage
Native Hawaiian/ Pacific Islander Census 2010
“4th Street does
seem to serve a
need.”
" They got rid of all
the fun stuff "
– 4th Street
Shoppers
Parking
Green Spaces
Second St
Virginia Street
Seventh St
Fourth St
Hearst Ave
Fourth St
Eastshore Highway
Delaware Street
Hearst Ave
Hearst Ave
Fourth St
Bus stops
University Ave
Amtrak stops
Parking
Busline
Street Trees
Railroad
Green Spaces
Addison Street
Barriers
Highway
Transportation
Fourth St
Fourth St
Hearst Ave
Hearst Ave
Rail Road
Highway
Bus stops
Amtrak stops
Busline
Railroad
Barriers
Highway
Sunday AM
7:30-8:30 AM
61
16
196
Sunday PM
12:30-1:30 PM
808
64
870
Monday
12:30-1:30 PM
514
12
774
The overall bicyclist traffic
was the lowest used mode
of transit, especially on
weekdays. This makes sense,
noticing the lack of bike
infrastructure in the area.
Weekdend PM:
Virginia Street
Weekday PM:
Modes of Transit
The number of
cars and peds that
passed through 4th & Hearst within one
hour prove that this destination is a place
people:
A) Drive through to get to the freeway
B) Drive there to shop or eat
C) Drive there to get to work
Aysegul Akturk | Holly Clarke | Soham Dhesi | Eleanor Fisher || Nicola Szibbo | Sonia-Lynn Abenojar | Justin Kearnan
24%
median gross rent
as a percentage of
household
income level
19%
residents below
FPL
[IN]CITY 2015 URBAN ANALYTIQUE
A TRANSFORMING DESTINATION
4th Street And Hearst Avenue
Intersection and Corridor Analysis
COMMERCIAL
Building Typology
Commercial Building
CB2
C
INDUSTRIAL
RESIDENTIAL
B
Apple
Furniture Shop
A
Residential Building
MAC
Import
Tile
Anthropolgie
Truitt&White
Spenger’s Fresh
Fish Grotto
Mixed-Use Building
MIXED USE
Grocery Outlet
N
100 feet
Industrial Building
A
15’
Lane 1
15’
Lane 2
8’
Parking
6’
Sidewalk
Industrial Building
Industrial Building
8’
Sidewalk
8’
Parking
15’
15’
8’
Parking
Landuse
4th St
B
8’
Parking
11’
Sidewalk
Hearst Ave
Commercial Categories
C
University Ave
Hearst Ave
6th St
9’
Sidewalk
4th St
Each cross section represents a
function of the neighborhood with
markedly different typology and
pedestrian interaction. Fourth
Street dominates as the commercial
centerpiece of the area, with stores
like Apple, MAC Cosmetics, and Peets
Coffee. The store faces are inviting to
customers, often incorporating
outdoor seating areas with an
abundance of trees and other
greenery.
Anthropologie
6th St
Perricone MD
Music/Art/Books
Specialties
Fashion
Music/Art/Books
Specialties
4th Street Cross Section 2
Fashion
Sidewalk
Parking
56'
8'
113'
13'
13'
Parking
Sidewalk
8'
15'
Health & Body
Food & Drink
Home & Garden
University Ave
10 feet
Aysegul Akturk | Holly Clarke | Soham Dhesi | Eleanor Fisher || Nicola Szibbo | Sonia-Lynn Abenojar | Justin Kearnan | Eric Anderson
Health & Body
Residential
Food & Drink
Commercial
Mixed Use Light Industrial
Home
& Garden
Mixed
Use Residential
[IN]CITY 2015 URBAN ANALYTIQUE
Residential
Commercial
A TRANSFORMING DESTINATION
4th Street And Hearst Avenue
Present Infrastructure
Future Developments
1900 Fourth Street: Spenger's Parking Lot
1900 Fourth Street: Rhoades' Planning Group's proposal for new
housing, shops, and parking garage
Virginia St
A
A
Delaware St
A
Sixth St
B
Fifth St
Fourth St
Second St
1901 & 1919 Fourth Street: Spenger's Grotto
Hearst Ave
1901 & 1919 Fourth Street: AMK's proposal for a new beer garden,
shops, office space, and parking
B
B
University Ave
C
Addison St
2001 Fourth Street: Bargain Market
C
2001 Fourth Street: Trachtenberg Architect's proposal for a mixeduse housing complex and parking lot
"Parking
here is
NOT easy."
- M.A.C.
employee
C
"It doesn't make sense to me that
these luxury apartments are going
for $1200 a studio when people
can only afford $900 a place."
- 4th Street Business Owner
Effects of Ecological Disasters on 4th and Hearst
Final Words
New stores catering to a high SES
Fourth Street serves a need in the area
Losing what makes it unique
New apartments will increase local presence
More development means more jobs
Aysegul Akturk | Holly Clarke | Soham Dhesi | Eleanor Fisher || Nicola Szibbo | Sonia-Lynn Abenojar | Justin Kearnan | Eric Anderson
[IN]CITY 2015 URBAN ANALYTIQUE