Calgary Herald Media Kit - Postmedia Integrated Advertising

Transcription

Calgary Herald Media Kit - Postmedia Integrated Advertising
MEET THE
NEW CALGARY
HERALD
2015 MEDIA KIT
CALGARYHERALD.COM
2015 MEDIA KIT
CALGARYHERALD.COM
REIMAGINE YOUR NEWS
Postmedia has invested significantly in research, technology, storytelling and product development
over the past three years. With your audiences and our audiences in mind, we are proud to unveil the
fully reimagined news media brand —the new Calgary Herald.
Research
In 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their
behaviours and preferences in consuming news and information on smartphones, tablets, websites
and in print. This proprietary study provided us with unparalleled insights into the media consumption
habits of Canadian audiences. We have used these insights to create a suite of news media products
that speak to our different audiences in new ways.
Storytelling
For over 130 years the Calgary Herald has focused on local news and local audiences. With this
revolutionary redesign the Calgary Herald continues to do so in compelling and innovative ways.
Utilizing the unique characteristics of each platform, and driven by our research, the Calgary Herald
is customizing the storytelling experience for audiences by platform.
Product Development
Postmedia has created differentiated, distinctive and dynamic products across our four platforms to
connect with more audiences, in more meaningful ways, more times throughout the day. Leveraging
experts in user-experience and design, Postmedia reimagined the new Calgary Herald with elegant
and engaging print, web, smartphone and tablet products.
3
A BOLD TRANSFORMATION
With a bold transformation and a complete reimagining of news media, the Calgary Herald has
changed how it creates and delivers content to audiences. This new approach focuses primarily
on local news and platform-driven storytelling to bring the right audiences at the right time to
our advertisers.
The Calgary Herald’s content reaches half-a-million residents of Canada’s energy capital each week.
For over 130 years the Calgary Herald has been Calgary’s choice for news and information, keeping
readers informed with in-depth analysis and context. With revitalized products across all four
platforms, readers will engage with stories differently, on different platforms, at different times
throughout the day.
Conceptual Redesign
The newspaper’s redesigned masthead combines the original
nameplate with a symbolic version of Calgary’s iconic mountain
skyline. Capturing the deep blue of our prairie skies, the masthead
is a fresh, instantly recognizable design element that will carry
across print, web, smartphone and tablet platforms.
2015 MEDIA KIT
CALGARYHERALD.COM
PLATFORMS
Postmedia has reinvented how local readers enjoy their news. Following extensive research on who reads
what on which platform, the Calgary Herald’s four-platform strategy connects readers to what they care
about most and is fully tailored to their reading habits. We continue to offer compelling news and
information with powerful insight and analysis for a distinctive, differentiated and dynamic experience
on every platform.
Advertisers can leverage massive reach or hyper-local audiences to build a captivating campaign for a
compelling reader experience. Unique advertising opportunities are available for print, web, smartphone
and tablet to give brands extensive options for unique engagement with their target markets.
5
2015 MEDIA KIT
CALGARYHERALD.COM
PRINT
Print readers have a deep emotional connection with their newspaper. Their daily morning routine
requires personal time to start their day knowing what’s happening in the world and in their city.
The Calgary Herald is their daily briefing on the happenings in the oil patch and beyond, with engaging
storytelling and bold photography all contained within a fresh new design.
Primary Target Audience
HHI: $80K-$100K
• Morning readers
Marital Status: Married
• Empty-nesters
Education: Post-secondary
• Print is a habitual and lifestyle choice
Buying Power: High
• Most likely to be a Postmedia loyalist
• Highest growing audience to engage on social media
• High audience crossover with desktop
Design
Beautifully redesigned and easily navigated, the new Calgary Herald newspaper provides a strong
local focus up front, with insights and analysis on the news that matters to readers.
The paper is a familiar experience for loyal readers, updated to an elegant new format that promotes
strong local content backed by a national and world file.
Print’s niche will be second-day headlines and analysis, the back-story, rather than breaking news.
New design formats have been created to tell stories in compelling ways and audience research will
help direct content selection.
7
WEB
2015 MEDIA KIT
CALGARYHERALD.COM
WEB
This dynamic one-stop shop for all things news is the very hub of the
Calgary Herald. Here readers will find breaking news twenty-four hours a
day from across the Postmedia network, from the latest headlines to sports to
entertainment, in a dynamic responsive design that is optimized for all devices.
Primary Target Audience
HHI: All
• Engaged multiple times throughout the day
Marital Status: Everyone
• Broad demographics and interests
Education: Varied
• Heavily influenced by referrals
Buying Power: Mixed
• Good audience crossover with all platforms
Design
Always on and always up-to-date, the Calgary Herald website is the hub of news
for our readers, providing the broadest and most comprehensive information.
The new responsive design is easier to navigate with tagged, indexed, and
organized content that is sectionalized for a search-driven audience.
Breaking news, analysis, opinion and features create a simple, efficient and
aesthetically pleasing experience for audiences and advertisers.
The emphasis is on local coverage, supplemented by national and international
content curated and managed by a central Postmedia news desk. Each piece
of content is optimized for the web through related links, photo galleries
and multimedia.
9
2015 MEDIA KIT
CALGARYHERALD.COM
TABLET APP
Every weekday evening at 6 p.m. our nightly news magazine iPad app refreshes
to showcase the richest and most in-depth content that Calgary has to offer.
The touch and explore interactive content provides current-affairs news features,
as well as a strong arts and lifestyle offering, through audio, video, text and
photo galleries.
Primary Target Audience
HHI: $100K+
• Evening readers
Marital Status: Married
• Comfortable with technology
Education: Post-secondary
• Likely to make an online purchase
Buying Power: Very high
• Moderate social media use
and commentary
• Most read to pass time or
for general interest
Design
The Calgary Herald tablet magazine app offers an evening news and
current-affairs edition delivered in an informative, entertaining and interactive
way to take readers on an engaging journey.
Illustrating and illuminating the top stories of the day, our new iPad app offers
creative approaches to storytelling and innovative ways to deliver content, with
previews, profiles, video, audio, galleries and animation.
It is a true multimedia experience, where current-affairs features are brought to
life and your message is presented in a distinctive and memorable fashion.
11
SMARTPHONE
2015 MEDIA KIT
CALGARYHERALD.COM
SMARTPHONE APP
Young and on-the-go, the Calgary Herald’s mobile audience expects their news at their fingertips.
With an emphasis on local content updated in real time, stories are provided in short, snappy doses with
features such as audio, video, and photos for quick, bite-sized snippets of information.
Primary Target Audience
HHI: All
• Plugged in, on-the-go audience
Marital Status: Half are Single
• Strong contingent of students and new grads
Education: High School +
• Most comfortable with new technology
Buying Power: Moderate
• Most active on social media and likely to comment
• Most likely to buy online
Design
Our new smartphone app for both iPhone and Android is designed with a specific approach to fit the
unique attributes of a mobile audience and a mobile device—it’s the news, distilled for quick and
easy consumption.
The mobile app is a live, local news service that connects readers to the crucial information of
the day—when it happens and when they need it.
It is focused on what’s happening now in Calgary with story summaries, pictures, maps, audio and
video elements that are optimized for sharing.
Smart, fast and up-to-date, the app is delivering a comprehensive local news experience for Calgary’s
mobile audiences with the quality and credibility readers have come to expect from the Calgary Herald.
13
MODULA
AD SIZES: PRINT
2014
Take Ownership
Double Page
W21.680" x H20.500"
2014
Take Ownership
W55.067 cm x H52.070 cm
Double Page
W21.680" x H20.500"
Take Ownership
W55.067 cm x H52.070 cm
Double Page
W
21.680"
x H20.500"
2/3
Horizontal
W55.067 cm x H52.070 cm
Double
Page
W10.340"
x H13.786"
W
26.264
cm
x
cm
W21.680" x H
H35.016
20.500"
2/3 Horizontal
TAKE OWNERSHIP
W55.067
cm x H52.070 cm
W26.264
cm x H35.016 cm
W10.340"
x H13.786"
2/3 Horizontal
In The Spotlight
W10.340" x H13.786"
Print Ad Sizing:
W26.264
In The
To create consistency across
our brands and to simplify
In The Spotlight
W20.935 cm x H36.286 cm
campaign booking we have
adopted a modular layout.
This gives our clients flexible
advertising positions and
cm x H35.016 cm
2/3 Horizontal
Spotlight
W10.340" x H13.786"
1/2+
W26.264 cm x H35.016 cm
W8.242" x H14.286"
IN THE SPOTLIGHT
1/2+
W8.242" x H14.286"
In The Spotlight
W20.935 cm x H36.286 cm
1/2+
W
8.242"
x H14.286"
1/3
Vertical
W20.935 cm x H36.286 cm
W
5.095" x H13.643"
1/2+
W12.942 cm x H34.653 cm
W
8.242"
x H14.286"
1/3
Vertical
creates a better experience
for our loyal readers.
W20.935
cm x H36.286 cm
W12.942
cm x H34.653 cm
W5.095"
Custom Ad Sizes:
Speak to your sales
Get
representative about custom
ad size opportunities.
Get
GET RESULTS
x H13.643"
1/3 Vertical
W5.095" x H13.643"
Results
W12.942 cm x H34.653 cm
1/3 Vertical
W5.095" x H13.643"
Results
W
12.942
cm x H34.653 cm
1/5
Page
W4.046" x H10.214"
Get Results
W10.278 cm x H25.944 cm
1/5 Page
W4.046" x H10.214"
Get Results
W10.278 cm x H25.944 cm
1/5 Page
W
4.046"
1/8
Pagex H10.214"
W10.278 cm x H25.944 cm
W4.046"
1/5
Pagex H6.429"
W10.278 cm x H16.330 cm
W4.046" x H10.214"
1/8 Page
W10.278
cm x H25.944 cm
W10.278
cm x H16.330 cm
W10.278
cm x H10.886 cm
W10.278
cm x H10.886 cm
W10.278
cm x H7.257 cm
W4.046"
FUNDAMENTALS
2015 MEDIA KIT
CALGARYHERALD.COM
x H6.429"
1/8 Page
W4.046" x H6.429"
Fundamentals
W10.278 cm x H16.330 cm
1/8 Page
W4.046" x H6.429"
Fundamentals
W10.278 cm x H16.330 cm
Frequency Special
W4.046" x H4.286"
Fundamentals
Frequency Special
W4.046" x H4.286"
Fundamentals
Frequency Special
W
4.046"
Big
Box x H4.286"
W10.278 cm x H10.886 cm
W4.046" x H
2.857"
Frequency
Special
W10.278 cm x H7.257 cm
W
4.046"
Big
Box x H4.286"
W10.278 cm x H10.886 cm
W4.046" x H2.857"
Big Box
ULAR AD SIZES
00"
Full Page
W10.340" x H20.500"
1/2 Double Page
W21.680" x H10.214"
1/2 Double Page
W21.680" x H10.214"
W26.264
cm x H39.007 cm
00"
Full Page
W10.340" x H20.500"
1/2 Double Page
W
21.680"
x H10.214"
3/5
Vertical
W55.067 cm x H25.944 cm
1/2
Double
Page
W6.144"
x H20.500"
W
15.606
cm
x
H
cm
W21.680" x H52.070
3/5 Vertical 10.214"
W26.264
cm x H39.007 cm
00"
cm
86"
600"
cm
Full Page
W
10.340"
x H20.500"
2/3
Vertical
W26.264 cm x H52.070 cm
Full
Pagex H17.071"
W8.242"
W
20.935
cm x
x HH43.360
cm
W10.340"
20.500"
2/3 Vertical
W26.264
cm x H39.007 cm
cm
cm
cm
86"
6 cm
W26.264
cm x H52.070 cm
W26.264
cm x H52.070 cm
W26.264
cm x H52.070 cm
W20.935
cm x H43.360 cm
W8.242"
x H17.071"
W55.067
cm x H25.944 cm
W55.067
cm x H25.944 cm
W55.067
cm x H25.944 cm
W15.606
cm x H52.070 cm
W6.144"
x H20.500"
1/2 Vertical
W5.095" x H20.500"
1/3 Horizontal
W10.340" x H6.786"
6"
1/2 Horizontal
W10.340" x H10.214"
6"
3"
36"
cm
1/2 Horizontal
W
10.340"
x H10.214"
1/4
Horizontal
W26.264 cm x H25.944 cm
W10.340"
x H5.071"
1/2
Horizontal
W26.264 cm x H12.880 cm
W
10.340"
x
H10.214"
1/4 Horizontal
1/2 Vertical
W5.095"
x H20.500"
1/4
Vertical
W12.942 cm x H52.070 cm
W
5.095"
x H10.214"
1/2
Vertical
W12.942 cm x H25.944 cm
W
5.095"
x H20.500"
1/4 Vertical
W10.340"
W5.095"
86"
6 cm
6 cm
6 cm
6 cm
6 cm
3"
3 cm
W26.264
cm x H25.944 cm
W26.264
cm x H25.944 cm
W26.264
cm x H25.944 cm
W26.264
cm x H12.880 cm
x H5.071"
4"
1/4 Horizontal
W10.340" x H5.071"
W26.264 cm x H12.880 cm
1/4 Horizontal
W10.340" x H5.071"
W26.264
cm x H12.880 cm
1/6
Page
W5.095" x H6.786"
4"
1/6 Page
W5.095" x H6.786"
4"
"
04"
cm
1/6 Page
W
5.095"
x H6.786"
1/10
Page
W12.942 cm x H17.236 cm
W2.997"
1/6
Pagex H6.786"
W7.613 cm x H17.237 cm
W5.095" x H6.786"
1/10 Page
3"
3 cm
3"
3 cm
4 cm
4 cm
4 cm
4 cm
"
0 cm
W12.942
cm x H17.236 cm
W12.942
cm x H17.236 cm
W12.942
cm x H17.236 cm
W2.997"
x H6.786"
W7.613
cm x H17.237 cm
W7.613
cm x H10.886 cm
W7.613
cm x H10.886 cm
W12.942
cm x H52.070 cm
W12.942
cm x H52.070 cm
W12.942
cm x H52.070 cm
W12.942
cm x H25.944 cm
x H10.214"
W12.942
cm x H14.877 cm
W26.264
cm x H7.257 cm
W12.942
cm x H7.257 cm
W12.942
cm x H7.257 cm
1/7 Horizontal
W
5.095" Banner
x H5.857"
Regular
W12.942 cm x H14.877 cm
W10.340"
x H2.857"
1/7
Horizontal
W26.264 cm x H7.257 cm
W
5.095" Banner
x H5.857"
Regular
W12.942 cm x H14.877 cm
W10.340" x H2.857"
1/16 Page
W2.997" x H4.286"
1/2 Banner
W5.095" x H2.857"
6 cm
al
"
6
7"cm
al
cm
"
6 cm
7"
cm
1/16 Page
W2.997" x H4.286"
Correction/Teaser
W7.613 cm x H10.886 cm
W
1.948"
x H2.286"
1/16
Page
W4.949 cm x H5.806 cm
W2.997" x H4.286"
Correction/Teaser
W7.613 cm x H10.886 cm
W1.948" x H2.286"
W4.949
cm x H5.806 cm
Correction/Teaser
cm x H17.236 cm
W26.264
cm x H17.236 cm
1/3 Horizontal
W10.340" x H6.786"
W26.264 cm x H17.236 cm
1/3 Horizontal
W10.340" x H6.786"
1/7 Vertical
W4.046" x H7.357"
cm x H14.877 cm
al
"
6 cm
W26.264
1/7 Horizontal
W5.095" x H5.857"
W12.942
"
al
"
0 cm
cm x H17.236 cm
1/7 Vertical
W4.046" x H7.357"
Regular Banner
W10.340" x H2.857"
W26.264 cm x H7.257 cm
Regular Banner
W10.340" x H2.857"
W26.264 cm x H7.257 cm
1/2 Banner
W5.095" x H2.857"
"
W26.264
1/4 Vertical
W5.095" x H10.214"
W12.942 cm x H25.944 cm
1/4 Vertical
W5.095" x H10.214"
W12.942 cm x H25.944 cm
1/7
Horizontal
W5.095" x H5.857"
1/10 Page
W2.997" x H6.786"
W7.613 cm x H17.237 cm
1/10 Page
W2.997" x H6.786"
W7.613 cm x H17.237 cm
1/16 Page
W2.997" x H4.286"
0 cm
3/4 Page
W10.340" x H15.357"
W26.264 cm x H39.007 cm
3/4 Page
W10.340" x H15.357"
1/3 Horizontal
W10.340" x H6.786"
6"
86"
3/4 Page
W10.340" x H15.357"
3/5 Vertical
W6.144" x H20.500"
W15.606 cm x H52.070 cm
3/5 Vertical
W6.144" x H20.500"
1/2
Vertical
W
15.606
cm x H52.070 cm
W5.095" x H20.500"
2/3 Vertical
W8.242" x H17.071"
W20.935 cm x H43.360 cm
2/3 Vertical
W8.242" x H17.071"
1/2
Horizontal
W20.935
cm x H43.360 cm
W10.340" x H10.214"
6 cm
3/4 Page
W10.340" x H15.357"
1/2 Banner
W
x H2.857"
25.095"
x2
W12.942 cm x H7.257 cm
W1.948"
x H1.429"
1/2
Banner
W4.949 cm x H3.630 cm
W
x H2.857"
25.095"
x2
W12.942 cm x H7.257 cm
W1.948" x H1.429"
W4.949
2x2
W10.278
cm x H18.687 cm
W10.278
cm x H18.687 cm
W26.264
cm x H3.630 cm
W26.264
cm x H1.814 cm
1/7 Vertical
W
4.046" x
H7.357"
Hanging
Banner
W10.278 cm x H18.687 cm
W10.340"
x H1.429"
1/7
Vertical
W26.264 cm x H3.630 cm
W
4.046" x
H7.357"
Hanging
Banner
W10.278 cm x H18.687 cm
W10.340" x H1.429"
Hanging Banner
W10.340" x H1.429"
W26.264 cm x H3.630 cm
Hanging Banner
W10.340" x H1.429"
W26.264 cm x H3.630 cm
Ticker Banner*
W10.340" x H0.714"
Ticker Banner*
W10.340" x H0.714"
W26.264
cm front
x H1.814
cm
*For
Ticker Banner
sections,
Ticker
Banner*
please contact a Sales Rep
W
10.340"Card
x H0.714"
Business
W26.264
cm x H1.814 cm
W26.264
cm x H1.814 cm
Ticker
Banner*
W2.997"
x H2.143"
W
7.613
cm
H5.443
cm
W10.340"x x
H0.714"
Business Card
W2.997"
x H2.143"
15
Ticker
please contact a Sales Rep
cm x H*For
3.630
cm Banner front sections,
W7.613 cm x H5.443 cm
Business Card
DIGITAL AD SIZ
AD SIZES: DIGITAL
DIGITAL A
Tile
DIGITAL
A
Catfish
970 x 60 Web
160 x 40
Web
Web
WEB AD SIZES
Pushdown
970 x 90 / 970 x 415
Digital Ad Sizing:
To create consistency across
Catfish
970 x 60
Wallpaper
our brands and to simplify
Leaderboard
728 x 90
campaign booking we have
Leaderboard
Billboard
Leaderboard
728
x 90
970 x 250
728 x 90
Catfish
Catfish
970
xHome
60 Page Ta
970 x 60
standardized our ad units.
This allows our clients to
Pushdown
Pushdown
970 x 90 / 970
x 415
Pushdown
970
xPre-Roll
90 / 970 x 41
970 x.7
90- /.15
970
x 41
- .30
develop innovative creative,
while ensuring a superior
Filmstrip
300 x 600
user-experience for our readers.
Custom Ad Sizes:
Speak to your sales
representative about custom
Wallpaper
Wallpaper
Filmstrip
Banner
320 300
x 50x 600
Filmstrip
Filmstrip
300
x 600
300 x 600
*A variety ofWallpaper
HPTO advertising opp
ad size opportunities.
Mobile & Tablet
Interstitial
300 x 250
TABLET AD SIZESMobile &
Slider
320 x 50
Mobile opt only
SMARTPHONE AD SIZES
CALGARYHERALD.COM
*
Tallblock
Mobile
& Tablet
Tablet300 x 600
Mobile & Tablet
Interstitial
300 x 250
2015 MEDIA KIT
Pul
320
Mo
Interstitial
Interstitial
300
x 250
300 x 250
Contact
Banner
320 x 50
Informati
Toronto 1.866.345.7678 | Montreal 1.514.849.99
Slider
Slider
320
x 50
320
x 50
Mobile
opt only
Mobile opt only
Slider
320 x 50
Mobile opt only
T
3
AD SIZES | EFFECTIVE MAY 20, 2014
Tallblock
e
GITAL
AD SIZES | EFFECTIVE
MAY 20, 2014
300 x 600
0 x 40
Big Box
300 x 250
llboard
Top Layer Ad
Big Box
up to 1000 x 1000
300 x 250
board
70 x 250
90
Tile
160 x 40
ome Page Takeover*
60
15
wn
re-Roll
90- /.15
970
x 415
- .30
secs
XXL Box
Tile
160 x 40468 x 648
Master/Companion
728 x 90 + 300 x 250
Tallblock
300 x 600
Tallblock
300 x 600
Billboard
970 x 250
Top Layer Ad
up to 1000 x 1000
Home Page Takeover*
XXL Box
468 x 648
XXL Box
Billboard
Portrait
970 x 250
300 x 1050
dvertising opportunities are available including
video
pre-roll
and channel takeovers.
Home
Page
Takeover*
per
ip
600
Master/Companion
728 x 90 + 300 x 250
Top Layer Ad
up to 1000 x 1000
468 x 648
*A variety of HPTO advertising opportunities are available including video pre-roll and channel takeovers.
Pull
320 x 50
Mobile opt only
Pre-Roll
Adhesion
Pre-Roll
.7 - .15 - .30
secs320 x 50
.7 - .15 - .30 secs
Mobile opt only
Portrait
Portrait
300 x 1050
300 x 1050
*A variety of HPTO advertising opportunities are available including video pre-roll and channel takeovers.
*A
variety of HPTO
advertising opportunities are available including video pre-roll and channel takeovers.
Full-page
Interstitial
1024 X 768
Capable of video
Banner
Banner
320 x 50 320 x 50
formation
Pull
Pull
320 x 50320 x 50
Mobile
Mobile opt
only opt only
Adhesion
Adhesion
320 x 50
320 x 50
opt only
MobileMobile
opt only
14.849.9987 | Vancouver 1.800.663.4669
Tallblock Tallblock
300 x 600
300 x 600
Full-page Interstitial
Full-page
Interstitial
1024 X 768
1024 X 768
Capable of video
Capable of video
17
AUDIENCE TARGETING
Extensive reach and hyper-local targeting options are available to you through our proprietary audience targeting
and analytics services. Print, web, smartphone and tablet each provide unique user-experiences throughout the day.
Whether it’s flipping through the newspaper in the morning, or swiping through content at night, our four platforms
deliver engaging marketing solutions that connect with your audience.
Standard Targeting
Geography
Context
Sponsorship
Technology
• National
• News Brand
• Takeover
• Language
• Provincial
• Homepage
- Homepage
• Manufacturer
• City
• Section
- Section
• Device Type
• Postal Code
• Sub-section
- Sub-section
• Capabilities
• Keyword
• Connection
Audience Buying Solutions
Behavioural
Your customer’s interests are diverse, but marketers can capture the right audience even outside traditional
segments. Behavioural targeting allows advertisers to deliver relevant ads to specific audience segments based on
behaviour and interests. This form of cookie-based targeting uses historical user preference and parameters
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19
questions
about housing
allowance A3
city
hats
on
Everything you
one-of-a-kind
need to know
creations E5
about the LRT
plan A6
e Sta b L I S H e d I N 1 8 4 5
MIND OFCONTENT
you
NDELA
The man who
led South Africa
out of apartheid
was as ‘clever as
gorgeous, from the garbage
he was virtuous,
Instruments
made from recycled items
as cunning
as
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from
themusic E1
garbage
make
for uniquely
beautiful
he was bold’ A17
Instruments made from recycled items
The troubled
make for uniquely beautiful music E1
country he
leaves
behind A19
Comment A24
hats on
one-of-a-kind
hats on
creations E5
one-of-a-kind
Reach the right audience at the right time with the right message. The Calgary Herald
offers a variety
S a t u r d a y, d e c e m b e r 7, 2 0 1 3
O t taWa c I t I Z e N e Sta b L I S H e d I N 1 8 4 5
of content to align with your advertising needs.
THE MIND OF
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News
NEWS
NEWS
t r av e l
Five getaways
toohelp
p
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questions
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about housing
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about
c
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allowance A3
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c i t yto know
need
about the LRT
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plan A6
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bs e
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need
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know
about the
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MANDELA
MANDELA
Whether it’s happening in the oil patch or right on your street, the Calgary Herald’s
award-winning journalists bring the best news in the region to your doorstep every day.
D ENI S FARRELL, Th E AS SocIAT ED PRES S F ILES
Context
Ottawa,
sNub
International news,JuDgEs
commentary, editorials
and letters to the editor: the Calgary Herald’s
Gatineau
The
man
who
new Context
section
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what they need to be in the know in the world.
NEw
FEEs
mayors
seek
SportS
led South Africa
The
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Theout
Calgary
Herald’s
news
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NCC
seats
Tory
law
that
doubled
surcharge
of apartheid
led South
Africa
for
national
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local
news.
was
as
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out
of
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A
n d r Ew S Ey m o u r
stop to that kind of thing by troublehe was virtuous,
The NCC doesn’t know enough o t ta W a C I t I Z e n
some judges who feel their indewas
as
as
about local
affairs
and‘clever
is getting
pendence,” Ontario Court Justice
asof progress,
cunning
You
in the
way
the mayorsas
Ottawa judges are openly rebelling Peter Coulson said after sentencing
he
virtuous,
of Ottawa
andwas
Gatineau
charged against a Conservative government a crack addict who had stolen seven
heand
was
bold’ A17
Wednesday,
putting
them on law that doubled a surcharge in- chocolate bars to eight days in jail.
o c k ey
its board
is their
solution. focuses
help victims
and madesavour
“I have ruled
thatin
he not
have to pay fromHthe
This
section
onto how
readers
life
Calgary,
city’s eclectic arts
as
cunning
astended
After The
their firsttroubled
formal meeting them mandatory for anyone con- the Victim Fine Surcharge. Let the
Wayne Scanlan
since Gatineau’s Maxime Pedne- victed of a crime, giving offenders chips fall where they may.
he
was
bold’ A17
aud-Jobin
was
elected
last
fall,
he
up
to
60
years
to
pay
the
fine
or
—
in
“The
bureaucrats
may
feel
that
scene
to the burgeoning
restaurant milieu.
It’s Arts and Life content
that
country
he
sizes up
the includes movies,
and Ottawa Mayor Jim Watson one case — not ordering it at all.
it happens anyway no matter what
troubled
Senators ahead of
emergedThe
with a list
of grievances,
Judges are essentially thumb- the judge says,” said Coulson.
leaves
ing
their
noses
at
the
new
law,
from
“relentless
obstruction
in
the
That
same
day,
another
judge
intravel, music,
TV, fitness, food and recipes, and fashion.
the NHL’s trade
City of Ottawa’s
efforts to create
country
he a made mandatory on Oct. 24, that vited a lawyer to make a constitudeadline C1 behind A19
world-class
transit system for the removed the court’s discretion to tional challenge to the new law.
National
Capital
Region”
to
the
waive
the
fee
if
the
person
couldn’t
The
31-year-old
man,
who
had
leaves
“unilateral
decision to close Rue afford to pay it. The change was part just pleaded guilty to stealing a
Comment A24
soccer
Sports
Gamelin”
in Gatineau. They signed of the Conservative government’s bottle of rum from the LCBO, had
behind A19
it and sent
it to Prime Minister Ste- Increasing Offenders Accountabil- no means to pay the $100 victim
Farewell to Sir
phen Harper, demanding reforms ity for Victims Act, and followed fine surcharge, said his lawyer.
Comment A24
“If I granted him 50 years to pay
that should
start with adding an complaints by victims’ rights adTomor
Finney,
Whether
you are a die-hard Flames fan or
want to plug in to rodeo
the Stampeders,
dAv i d r E Ev E ly
o t ta W a C I t I Z e n
elected official from each city council to the 15-member NCC board.
John Baird, the minister responsible for the commission, gave the
idea a chilly reception.
vocates that judges were waiving
the surcharge too freely.
“I’m told it is fully automatic, that
these troublesome judges have been
relieving against it and not charging
it, so the government likes to put a
that victim fine surcharge, would
that appropriately reflect the ends
of justice?” asked the judge.
“Did you say 50 years?” asked the
federal prosecutor to laughter.
the greatest
Englishman
the Calgary Herald’s Sports Section has the scores, statistics, and
storiestobehind the
e j u d G e S o n A4
stories that every sports buff is lookings e for.
s e e M AY O R S o n A5
lace on boots C5
aw that doubled surcharge
tims not being enforced
Ey m o u r
s are openly rebelling
servative government
bled a surcharge inlp victims and made
tory for anyone conme, giving offenders
to pay the fine or — in
ot ordering it at all.
essentially thumbses at the new law,
tory on Oct. 24, that
court’s discretion to
if the person couldn’t
t. The change was part
rvative government’s
ffenders Accountabilms Act, and followed
y victims’ rights adjudges were waiving
e too freely.
s fully automatic, that
ome judges have been
nst it and not charging
rnment likes to put a
stop to that kind of thing by troublesome judges who feel their independence,” Ontario Court Justice
Peter Coulson said after sentencing
a crack addict who had stolen seven
chocolate bars to eight days in jail.
“I have ruled that he not have to pay
the Victim Fine Surcharge. Let the
chips fall where they may.
“The bureaucrats may feel that
it happens anyway no matter what
the judge says,” said Coulson.
That same day, another judge invited a lawyer to make a constitutional challenge to the new law.
The 31-year-old man, who had
just pleaded guilty to stealing a
bottle of rum from the LCBO, had
no means to pay the $100 victim
fine surcharge, said his lawyer.
“If I granted him 50 years to pay
that victim fine surcharge, would
that appropriately reflect the ends
of justice?” asked the judge.
“Did you say 50 years?” asked the
federal prosecutor to laughter.
t r av e l
Five getaways
t rhelp
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l
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you
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c k ey
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Wayne
forget
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sizes
up the
winter K1
Senators ahead of
the NHL’s trade
deadline C1 D ENI S FARRELL, Th E AS S ocIAT ED PRES S F ILES
D ENI S FARRELL, Th E AS SocIAT ED PRES S F ILES
CONTENT
s e e j u d G e S o n A4
soccer
coNtExt
coNtExt
Farewell to Sir
Tom Finney,
the greatest
o bs e rv e r
Englishman to
laceSibley
on boots C5
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o bs ehimself
rv e r on
finds
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Robert Sibley
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Ottawa,
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mayors
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NCC
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seek
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JuDgEs sNub
JuDgEs
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law that
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NEw
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for victims not being enforced
The NCC doesn’t know enough
dAv i dlocal
r E Ev
E ly and is getting
about
affairs
o t ta
W away
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Z e nprogress, the mayors
in
the
of Ottawa and Gatineau charged
The NCC doesn’t
knowthem
enough
Wednesday,
and putting
on
about
local
affairs
and is getting
its
board
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inAfter
the way
of progress,
themeeting
mayors
their
first formal
of
Ottawa
and
Gatineau
charged
since Gatineau’s Maxime PedneWednesday,
and
putting
them
aud-Jobin
was
elected
last
fall, on
he
its board
is their
solution.
and
Ottawa
Mayor
Jim Watson
After their
formal
meeting
emerged
withfirst
a list
of grievances,
since“relentless
Gatineau’sobstruction
Maxime Pednefrom
in the
aud-Jobin
was elected
fall, he
City
of Ottawa’s
effortslast
to create
a
and Ottawatransit
Mayorsystem
Jim Watson
world-class
for the
emerged with
a list
of grievances,
National
Capital
Region”
to the
from “relentless
obstruction
the
“unilateral
decision
to closeinRue
City of Ottawa’s
effortsThey
to create
Gamelin”
in Gatineau.
signeda
world-class
transit
forStethe
it
and sent it to
Primesystem
Minister
National
Capital
Region”reforms
to the
phen
Harper,
demanding
“unilateral
to adding
close Rue
that
shoulddecision
start with
an
Gamelin”
in Gatineau.
They
elected
official
from each
citysigned
counit and
sent15-member
it to Prime Minister
Stecil
to the
NCC board.
phen
Harper,
demanding
reforms
John Baird, the minister responthat should
start with adding
an
sible
for the commission,
gave the
o t ta W a C I t I Z e n
dAv i d r E Ev E ly
o t ta W a C I t I Z e n
2015 MEDIA KIT
CALGARYHERALD.COM
Tory law that doubled
surcharge
stop to that kind of thing by troublesome judges
who feel their indefor victims not being
enforced
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government
o t ta that
W a C I doubled
tIZen
law
a surcharge intended to help victims and made
Ottawa
judges are for
openly
rebelling
them
mandatory
anyone
conagainstof
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victed
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offenders
lawtothat
doubled
surcharge
up
60 years
to paya the
fine or —inin
tended
victims and
one
caseto—help
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them
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the offenders
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Judges
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Oct. 24, that
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removed the
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Increasing
Offenders
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ity
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afford to pay by
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complaints
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adthese
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Peter Coulson said after sentencing
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thing
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some judges
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indechocolate
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Peter
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chocolate
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have ruled
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That
same day,
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pleaded
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vited aoflawyer
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rum from
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tional
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new victim
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no
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The
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who had
fine
surcharge,
saidman,
his lawyer.
just
stealing
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I grantedguilty
him 50toyears
to paya
bottle
of rum
from
the LCBO,
had
that
victim
fine
surcharge,
would
no means
to pay the
$100
victim
that
appropriately
reflect
the
ends
fine
surcharge,
said
his
lawyer.
of
justice?”
asked
the
judge.
“If I granted
him
50 years
to pay
“Did
you say 50
years?”
asked
the
H o c k ey
Wayne Scanlan
H o c up
k ey
sizes
the
Senators ahead of
Wayne Scanlan
the NHL’s trade
sizes up the
deadline C1 Senators ahead of
the
s
o cNHL’s
c e r trade
deadline C1 Farewell to Sir
socc
er
Tom
Finney,
the greatest
Farewell to Sir
Englishman to
Tom Finney,
MORE FROM THE CALGARY HERALD
Swerve
Swerve is the city’s most comprehensive entertainment, culture and lifestyle guide,
and is distributed every Friday in the Calgary Herald.
www.swervecalgary.com
AUG • 08 • 14
JUL • 04 • 14
BY
In our dry city, hot fun in the summertime rarely includes
a rope swing over a quaint pond. So we adjusted our
expectations and found a city brimming with swimming
holes that are uniquely Calgarian.
polo, everyone?
Two local clubs
want to attract
new members. But
teaching the hoi
polloi how to play
a sport associated
with wealth
involves more than
merely following
the bouncing ball.
photographed by
colin way
+
l
speciaissue:
er NG FOR YOU
summ
MI
AR
O IS CO
VE ST
SA
KN AD
R
AL LY
SH AR
ON OU
TO RE
+ HO W CH OW DO WNE LIS TIN GS
+
AK
WA RS
PA NC
PE DE
at
ST AM
ur city
connec
t to yo
more fun inside: + CALGARY OPERA PITCHES ITS TENT + NOTHING GETS MISSED AT BLINK + SELF-SERVE LEECHES AND MAGGOTS
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specialists deliver multi-platform campaigns tailored to fit advertisers’ needs.
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