View PDF - Postmedia Integrated Advertising

MEET THE
NEW MONTREAL
GAZETTE
2016 MEDIA KIT
MONTREALGAZETTE.COM
2016 MEDIA KIT
MONTREALGAZETTE.COM
REIMAGINE YOUR NEWS
Postmedia has invested significantly in research, technology, storytelling and product development
over the past three years. With your audiences and our audiences in mind, we are proud to unveil the
fully reimagined news media brand —the new Montreal Gazette.
Research
In 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their
behaviours and preferences in consuming news and information on smartphones, tablets, websites
and in print. This proprietary study provided us with unparalleled insights into the media consumption
habits of Canadian audiences. We have used these insights to create a suite of news media products
that speak to our different audiences in new ways.
Storytelling
For 236 years the Montreal Gazette has focused on local news and local audiences. With this
revolutionary redesign the Montreal Gazette continues to do so in compelling and innovative ways.
Utilizing the unique characteristics of each platform, and driven by our research, the Montreal Gazette
is customizing the storytelling experience for audiences by platform.
Product Development
Postmedia has created differentiated, distinctive and dynamic products across our four platforms to
connect with more audiences, in more meaningful ways, more times throughout the day. Leveraging
experts in user-experience and design, Postmedia reimagined the new Montreal Gazette with elegant
and engaging print, web, smartphone and tablet products.
3
A BOLD TRANSFORMATION
With a bold transformation and a complete reimagining of news media, the Montreal Gazette has
changed how it creates and delivers content to audiences. This new approach focuses primarily
on local news and platform-driven storytelling to bring the right audiences at the right time to
our advertisers.
The Montreal Gazette’s content reaches half-a-million Montrealers each week. For 236 years the
Montreal Gazette has been Montreal’s choice for news and information, keeping readers informed
with in-depth analysis and context. With revitalized products across all four platforms, readers will
engage with stories differently, on different platforms, at different times throughout the day.
Conceptual Redesign
The Montreal Gazette’s redesigned masthead combines a
contemporary version of the nameplate with an abstract
representation of the Montreal island and its surroundings.
Rendered in shades of blue, reflecting the iconic St. Lawrence River
and referencing Quebec’s provincial colours, the new masthead
reinforces our connection to the city and unifies our print,
web, smartphone and tablet platforms.
2016 MEDIA KIT
MONTREALGAZETTE.COM
PLATFORMS
Postmedia has reinvented how local readers enjoy their news. Following extensive research on who reads
what on which platform, the Montreal Gazette’s four-platform strategy connects readers to what they
care about most and is fully tailored to their reading habits. We continue to offer compelling news and
information with powerful insight and analysis for a distinctive, differentiated and dynamic experience
on every platform.
Advertisers can leverage massive reach or hyper-local audiences to build a captivating campaign for a
compelling reader experience. Unique advertising opportunities are available for print, web, smartphone
and tablet to give brands extensive options for unique engagement with their target markets.
5
2016 MEDIA KIT
MONTREALGAZETTE.COM
PRINT
Print readers have a deep emotional connection with their newspaper. Their daily morning routine
requires personal time to start their day knowing what’s happening in the world and in their city.
The Montreal Gazette is their daily briefing on the happenings in the city and beyond, with engaging
storytelling and bold photography all contained within a fresh new design.
Primary Target Audience
HHI: $80K-$100K
• Morning readers
Marital Status: Married
• Empty-nesters
Education: Post-secondary
• Print is a habitual and lifestyle choice
Buying Power: High
• Most likely to be a Postmedia loyalist
• Highest growing audience to engage on social media
• High audience crossover with desktop
Design
Beautifully redesigned and easily navigated, the new Montreal Gazette newspaper provides a strong
local focus up front, with insights and analysis on the news that matters to readers.
The print is a familiar experience for loyal readers, updated to an elegant new format that promotes
strong local content backed by a comprehensive daily package of national and international news in the National Post section. It features some of the best commentary from noted columnists including
Christie Blatchford, Robert Fulford and Michael Den Tandt.
Print’s niche will be second-day headlines and analysis, the back-story, rather than breaking news.
New design formats have been created to tell stories in compelling ways and audience research will
help direct content selection.
7
WEB
2016 MEDIA KIT
MONTREALGAZETTE.COM
WEB
This dynamic one-stop shop for all things news is the very hub of the
Montreal Gazette. Here readers will find breaking news twenty-four hours a
day from across the Postmedia network, from the latest headlines to sports to
entertainment, in a dynamic responsive design that is optimized for all devices.
Primary Target Audience
HHI: All
• Engaged multiple times throughout the day
Marital Status: Everyone
• Broad demographics and interests
Education: Varied
• Heavily influenced by referrals
Buying Power: Mixed
• Good audience crossover with all platforms
Design
Always on and always up-to-date, the Montreal Gazette website is the hub of news
for our readers, providing the broadest and most comprehensive information.
The new responsive design is easier to navigate with tagged, indexed, and
organized content that is sectionalized for a search-driven audience.
Breaking news, analysis, opinion and features create a simple, efficient and
aesthetically pleasing experience for audiences and advertisers.
The emphasis is on local coverage, supplemented by national and international
content curated and managed by a central Postmedia news desk. Each piece
of content is optimized for the web through related links, photo galleries
and multimedia.
9
2016 MEDIA KIT
MONTREALGAZETTE.COM
TABLET APP
Published 7 days a week, our Montreal Gazette tablet app features news and
information from both our print edition and website. Released in the mornings and
updated throughout the day, the tablet app features local, national and world news,
as well as articles from readers’ favourite sections such as Business, Arts and Life,
Opinion and Sports.
Primary Target Audience
HHI: $100K+
• Evening readers
Marital Status: Married
• Comfortable with technology
Education: Post-secondary
• Likely to make an online purchase
Buying Power: Very high
• Moderate social media use
and commentary
• Most read to pass time or
for general interest
Design
Complemented by photo galleries and videos, the Montreal Gazette tablet app
delivers a comprehensive look into the day’s top stories, available first thing in the morning while ideal for that lean back experience at the end of the day.
Available on iOS, the tablet app is identified b a new icon as well as a new masthead, reflecting the new Montreal Gazette brand identity.
11
TELUS
TELUS
EJ Now
EJ Now
EJ Now
EJ Now
Tattoo queen known for ‘unplugged’
technique with 49,000 followers on
Instagram, and counting…
A star is born! Cappies nominee
blows a kiss to the crowd at
the Citadel Theatre.
Tattoo queen known for
technique with 49,000 fo
Instagram, and counting
A star is born! Cappies nominee
blows a kiss to the crowd at
the Citadel Theatre.
Tattoo queen known for
‘unplugged’ technique with
49,000 followers on...
A star is born. Cap
nominee blows a k
crowd at the Citad
What will Edmonton look like in
2020? Downtown will be busier,
bigger and bolder.
What will Edmonton look like in
2020? Downtown will be busier,
bigger and bolder.
What will Edmonto
in 2020? Downtow
busier, bigger and
BioWare developers hoping
new Dragon Age game proves
BioWare developers hoping
new Dragon Age game proves
BioWare develope
new Dragon Age g
a winner with the
SMARTPHONE
2016 MEDIA KIT
MONTREALGAZETTE.COM
SMARTPHONE APP
Young and on-the-go, the Montreal Gazette’s mobile audience expects their news at their fingertips. With an
emphasis on local content updated in real time, stories are crafted for the small screen with features such as audio, video, and photos for quick snippets of information delivered with a distinct personality and voice.
Primary Target Audience
HHI: All
• Plugged in, on-the-go audience
Marital Status: Half are Single
• Strong contingent of students and new grads
Education: High School +
• Most comfortable with new technology
Buying Power: Moderate
• Most active on social media and likely to comment
• Most likely to buy online
Design
Our redesigned smartphone app for both iPhone and Android is designed with a specific approach to fit
the unique attributes of a mobile audience and a mobile device—it’s the news, distilled for quick and easy
consumption.
The mobile app includes a live, local news service that connects readers to the crucial information of the
day—when it happens and when they need it.
It is focused on what’s happening now in Montreal with story summaries, pictures, maps, audio and
video elements that are optimized for sharing.
Smart, fast and up-to-date, the app is delivering a comprehensive local news experience for Montreal’s
mobile audiences with the quality and credibility readers have come to expect from the Montreal Gazette.
*The iPhone app is now enabled for the Apple Watch.
13
MODULA
AD SIZES: PRINT
2014
Take Ownership
Double Page
W21.680" x H20.500"
2014
Take Ownership
W55.067 cm x H52.070 cm
Double Page
W21.680" x H20.500"
Take Ownership
W55.067 cm x H52.070 cm
Double Page
W
21.680"
x H20.500"
2/3
Horizontal
W55.067 cm x H52.070 cm
Double
Page
W10.340"
x H13.786"
W
26.264
cm
x
cm
W21.680" x H
H35.016
20.500"
2/3 Horizontal
TAKE OWNERSHIP
W55.067
cm x H52.070 cm
W26.264
cm x H35.016 cm
W10.340"
x H13.786"
2/3 Horizontal
In The Spotlight
W10.340" x H13.786"
Print Ad Sizing:
W26.264
In The
To create consistency across
our brands and to simplify
In The Spotlight
W20.935 cm x H36.286 cm
campaign booking we have
adopted a modular layout.
This gives our clients flexible
advertising positions and
cm x H35.016 cm
2/3 Horizontal
Spotlight
W10.340" x H13.786"
1/2+
W26.264 cm x H35.016 cm
W8.242" x H14.286"
IN THE SPOTLIGHT
1/2+
W8.242" x H14.286"
In The Spotlight
W20.935 cm x H36.286 cm
1/2+
W
8.242"
x H14.286"
1/3
Vertical
W20.935 cm x H36.286 cm
W
5.095" x H13.643"
1/2+
W12.942 cm x H34.653 cm
W
8.242"
x H14.286"
1/3
Vertical
creates a better experience
for our loyal readers.
W20.935
cm x H36.286 cm
W12.942
cm x H34.653 cm
W5.095"
Custom Ad Sizes:
Speak to your sales
Get
representative about custom
ad size opportunities.
Get
GET RESULTS
x H13.643"
1/3 Vertical
W5.095" x H13.643"
Results
W12.942 cm x H34.653 cm
1/3 Vertical
W5.095" x H13.643"
Results
W
12.942
cm x H34.653 cm
1/5
Page
W4.046" x H10.214"
Get Results
W10.278 cm x H25.944 cm
1/5 Page
W4.046" x H10.214"
Get Results
W10.278 cm x H25.944 cm
1/5 Page
W
4.046"
1/8
Pagex H10.214"
W10.278 cm x H25.944 cm
W4.046"
1/5
Pagex H6.429"
W10.278 cm x H16.330 cm
W4.046" x H10.214"
1/8 Page
W10.278
cm x H25.944 cm
W10.278
cm x H16.330 cm
W10.278
cm x H10.886 cm
W10.278
cm x H10.886 cm
W10.278
cm x H7.257 cm
W4.046"
FUNDAMENTALS
2016 MEDIA KIT
MONTREALGAZETTE.COM
x H6.429"
1/8 Page
W4.046" x H6.429"
Fundamentals
W10.278 cm x H16.330 cm
1/8 Page
W4.046" x H6.429"
Fundamentals
W10.278 cm x H16.330 cm
Frequency Special
W4.046" x H4.286"
Fundamentals
Frequency Special
W4.046" x H4.286"
Fundamentals
Frequency Special
W
4.046"
Big
Box x H4.286"
W10.278 cm x H10.886 cm
W4.046" x H
2.857"
Frequency
Special
W10.278 cm x H7.257 cm
W
4.046"
Big
Box x H4.286"
W10.278 cm x H10.886 cm
W4.046" x H2.857"
Big Box
ULAR AD SIZES
00"
Full Page
W10.340" x H20.500"
1/2 Double Page
W21.680" x H10.214"
1/2 Double Page
W21.680" x H10.214"
W26.264
cm x H39.007 cm
00"
Full Page
W10.340" x H20.500"
1/2 Double Page
W
21.680"
x H10.214"
3/5
Vertical
W55.067 cm x H25.944 cm
1/2
Double
Page
W6.144"
x H20.500"
W
15.606
cm
x
H
cm
W21.680" x H52.070
3/5 Vertical 10.214"
W26.264
cm x H39.007 cm
00"
cm
86"
600"
cm
Full Page
W
10.340"
x H20.500"
2/3
Vertical
W26.264 cm x H52.070 cm
Full
Pagex H17.071"
W8.242"
W
20.935
cm x
x HH43.360
cm
W10.340"
20.500"
2/3 Vertical
W26.264
cm x H39.007 cm
cm
cm
cm
86"
6 cm
W26.264
cm x H52.070 cm
W26.264
cm x H52.070 cm
W26.264
cm x H52.070 cm
W20.935
cm x H43.360 cm
W8.242"
x H17.071"
W55.067
cm x H25.944 cm
W55.067
cm x H25.944 cm
W55.067
cm x H25.944 cm
W15.606
cm x H52.070 cm
W6.144"
x H20.500"
1/2 Vertical
W5.095" x H20.500"
1/3 Horizontal
W10.340" x H6.786"
6"
1/2 Horizontal
W10.340" x H10.214"
6"
3"
36"
cm
1/2 Horizontal
W
10.340"
x H10.214"
1/4
Horizontal
W26.264 cm x H25.944 cm
W10.340"
x H5.071"
1/2
Horizontal
W26.264 cm x H12.880 cm
W
10.340"
x
H10.214"
1/4 Horizontal
1/2 Vertical
W5.095"
x H20.500"
1/4
Vertical
W12.942 cm x H52.070 cm
W
5.095"
x H10.214"
1/2
Vertical
W12.942 cm x H25.944 cm
W
5.095"
x H20.500"
1/4 Vertical
W10.340"
W5.095"
86"
6 cm
6 cm
6 cm
6 cm
6 cm
3"
3 cm
W26.264
cm x H25.944 cm
W26.264
cm x H25.944 cm
W26.264
cm x H25.944 cm
W26.264
cm x H12.880 cm
x H5.071"
4"
1/4 Horizontal
W10.340" x H5.071"
W26.264 cm x H12.880 cm
1/4 Horizontal
W10.340" x H5.071"
W26.264
cm x H12.880 cm
1/6
Page
W5.095" x H6.786"
4"
1/6 Page
W5.095" x H6.786"
4"
"
04"
cm
1/6 Page
W
5.095"
x H6.786"
1/10
Page
W12.942 cm x H17.236 cm
W2.997"
1/6
Pagex H6.786"
W7.613 cm x H17.237 cm
W5.095" x H6.786"
1/10 Page
3"
3 cm
3"
3 cm
4 cm
4 cm
4 cm
4 cm
"
0 cm
W12.942
cm x H17.236 cm
W12.942
cm x H17.236 cm
W12.942
cm x H17.236 cm
W2.997"
x H6.786"
W7.613
cm x H17.237 cm
W7.613
cm x H10.886 cm
W7.613
cm x H10.886 cm
W12.942
cm x H52.070 cm
W12.942
cm x H52.070 cm
W12.942
cm x H52.070 cm
W12.942
cm x H25.944 cm
x H10.214"
W12.942
cm x H14.877 cm
W26.264
cm x H7.257 cm
W12.942
cm x H7.257 cm
W12.942
cm x H7.257 cm
1/7 Horizontal
W
5.095" Banner
x H5.857"
Regular
W12.942 cm x H14.877 cm
W10.340"
x H2.857"
1/7
Horizontal
W26.264 cm x H7.257 cm
W
5.095" Banner
x H5.857"
Regular
W12.942 cm x H14.877 cm
W10.340" x H2.857"
1/16 Page
W2.997" x H4.286"
1/2 Banner
W5.095" x H2.857"
6 cm
al
"
6
7"cm
al
cm
"
6 cm
7"
cm
1/16 Page
W2.997" x H4.286"
Correction/Teaser
W7.613 cm x H10.886 cm
W
1.948"
x H2.286"
1/16
Page
W4.949 cm x H5.806 cm
W2.997" x H4.286"
Correction/Teaser
W7.613 cm x H10.886 cm
W1.948" x H2.286"
W4.949
cm x H5.806 cm
Correction/Teaser
cm x H17.236 cm
W26.264
cm x H17.236 cm
1/3 Horizontal
W10.340" x H6.786"
W26.264 cm x H17.236 cm
1/3 Horizontal
W10.340" x H6.786"
1/7 Vertical
W4.046" x H7.357"
cm x H14.877 cm
al
"
6 cm
W26.264
1/7 Horizontal
W5.095" x H5.857"
W12.942
"
al
"
0 cm
cm x H17.236 cm
1/7 Vertical
W4.046" x H7.357"
Regular Banner
W10.340" x H2.857"
W26.264 cm x H7.257 cm
Regular Banner
W10.340" x H2.857"
W26.264 cm x H7.257 cm
1/2 Banner
W5.095" x H2.857"
"
W26.264
1/4 Vertical
W5.095" x H10.214"
W12.942 cm x H25.944 cm
1/4 Vertical
W5.095" x H10.214"
W12.942 cm x H25.944 cm
1/7
Horizontal
W5.095" x H5.857"
1/10 Page
W2.997" x H6.786"
W7.613 cm x H17.237 cm
1/10 Page
W2.997" x H6.786"
W7.613 cm x H17.237 cm
1/16 Page
W2.997" x H4.286"
0 cm
3/4 Page
W10.340" x H15.357"
W26.264 cm x H39.007 cm
3/4 Page
W10.340" x H15.357"
1/3 Horizontal
W10.340" x H6.786"
6"
86"
3/4 Page
W10.340" x H15.357"
3/5 Vertical
W6.144" x H20.500"
W15.606 cm x H52.070 cm
3/5 Vertical
W6.144" x H20.500"
1/2
Vertical
W
15.606
cm x H52.070 cm
W5.095" x H20.500"
2/3 Vertical
W8.242" x H17.071"
W20.935 cm x H43.360 cm
2/3 Vertical
W8.242" x H17.071"
1/2
Horizontal
W20.935
cm x H43.360 cm
W10.340" x H10.214"
6 cm
3/4 Page
W10.340" x H15.357"
1/2 Banner
W
x H2.857"
25.095"
x2
W12.942 cm x H7.257 cm
W1.948"
x H1.429"
1/2
Banner
W4.949 cm x H3.630 cm
W
x H2.857"
25.095"
x2
W12.942 cm x H7.257 cm
W1.948" x H1.429"
W4.949
2x2
W10.278
cm x H18.687 cm
W10.278
cm x H18.687 cm
W26.264
cm x H3.630 cm
W26.264
cm x H1.814 cm
1/7 Vertical
W
4.046" x
H7.357"
Hanging
Banner
W10.278 cm x H18.687 cm
W10.340"
x H1.429"
1/7
Vertical
W26.264 cm x H3.630 cm
W
4.046" x
H7.357"
Hanging
Banner
W10.278 cm x H18.687 cm
W10.340" x H1.429"
Hanging Banner
W10.340" x H1.429"
W26.264 cm x H3.630 cm
Hanging Banner
W10.340" x H1.429"
W26.264 cm x H3.630 cm
Ticker Banner*
W10.340" x H0.714"
Ticker Banner*
W10.340" x H0.714"
W26.264
cm front
x H1.814
cm
*For
Ticker Banner
sections,
Ticker
Banner*
please contact a Sales Rep
W
10.340"Card
x H0.714"
Business
W26.264
cm x H1.814 cm
W26.264
cm x H1.814 cm
Ticker
Banner*
W2.997"
x H2.143"
W
7.613
cm
H5.443
cm
W10.340"x x
H0.714"
Business Card
W2.997"
x H2.143"
15
Ticker
please contact a Sales Rep
cm x H*For
3.630
cm Banner front sections,
W7.613 cm x H5.443 cm
Business Card
AD SIZES: DIGITAL
Standard Leaderboard
Standard Leaderboard
728 x 90
728 x 90
Standard Billboard
Standard Billboard
970 x 250
970 x 250
WEB AD SIZES
Premium Leaderboard
Premium Leaderboard
1200 x 90
1200 x 90
Standard
StandardLeaderboard
Leaderboard
Premium Billboard
728
728x x90
90
Premium Billboard
1200 x 250
1200 x 250
Tallblock
Tallblock
300 x 600
300 x 600
Catfish
Digital AdCatfish
Sizing:x 60
970
970 x 60
To create consistency across
Standard
StandardBillboard
Billboard
970
970x x250
250
our brands and to simplify
campaign booking we have
Catfish
Catfish
Pre-Roll
Pre-Roll
970
970x x60
60
.7 - .15 - .30 secs
.7 - .15 - .30 secs
standardized our ad units.
Pushdown
Pushdown
This allows our
clients to
970
x 90 / 970 x 415
970creative,
x 90 / 970 x 415
develop innovative
Standard Leaderboard
728 x 90
while ensuring a superior
user-experience for our readers.
Custom Ad Sizes:
Wallpaper
Wallpaper
Filmstrip
300 x 600
300
600
representative
about x
custom
Speak to yourFilmstrip
sales
Pushdown
Pushdown
970
970xBillboard
x90
90/ /970
970x x415
415
Standard
970 x 250
ad size opportunities.
Catfish
Filmstrip
Filmstrip
970 x 60
300
300x x600
600
Big Box
Big Box
300 x 250
300 x 250
TABLET
AD SIZES
Pre App
Pre
App
Interstitial
Interstitial
320 x 480**
320 x 480**
Banner
Banner
320 x 50
320 x 50
Mobile opt only
Mobile opt only
Adhesion
Adhesion
320 x 50
320 x 50
Mobile opt only
Mobile opt only
Pull
Pull
320 x 50
320 x 50
Mobile opt only
Mobile opt only
Slider
Slider
320 x 50
320 x 50
Mobile opt only
Mobile opt only
2016 MEDIA KIT SMARTPHONE
MONTREALGAZETTE.COM
Pushdown
970 x 90 / 970 x 415
AD SIZES
Banner Ad
Banner Ad
768 x 90 |
768 x 90 |
1024 x 90
Filmstrip
1024 x 90
300 x 600
Big
BigBox
Box
Page Ad
300
300x x250
250 Full
Full Page Ad
768 x 1024 |
768 x 1024 |
1024 x 768
1024 x 768
Pre
PreApp
Ap
Intersti
Inters
320
320x x4
Banner
Banner
Big Box
320
320x x50
50
300 x 250
Mobile
Mobileopt
optonly
only
Adhesio
Adhesi
Pre App320
320x x5
Interstitial
Mobile
Mobileo
320 x 480**
** Refer to detailed Specs
Banner
Pull
Pull
Adhesion
Slider
Slider
Big Box
Big Box
300 x 250
300 x 250
d
Big Box
300 x 250
Premium Billboard
Top Layer Ad
Top Layer
Ad x 250
1200
up to 1000 x 1000
up to 1000 x 1000
Master/Companion
728 x 90 + 300 x 250
Tallblock
Portrait
Portrait300 x 600
300 x 1050
300 x 1050
Top Layer Ad
up to 1000 x 1000
Premium Leaderboard
1200 x 90
Big Box
300 x 250
Pre-Roll
Home Page
Takeover*
Home Page
Takeover*
.7 - .15
- .30 secs
Premium Billboard
1200 x 250
Master/Companion
728 x 90 + 300 x 250
Wallpaper
Tallblock
300 x 600
Top Layer Ad
up to 1000 x 1000
Portrait
300 x 1050
Home Page Takeover*
* A variety of HPTO advertising opportunities
are available including video pre-roll and
channel takeovers.
Portrait
300 x 1050
Pre-Roll
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Instruments made from recycled items
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Post in the Montreal Gazette
A comprehensive package of national and international news, commentary and analysis D ENI S FARRELL, Th E AS SocIAT ED PRES S F ILES
along with provocative, insightful columns powered by the National Post.
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2016 MEDIA KIT
MONTREALGAZETTE.COM
A n d r Ew S Ey m o u r
stop to that kind of thing by troublesome judges who feel their independence,” Ontario Court Justice
Peter Coulson said after sentencing
a crack addict who had stolen seven
chocolate bars to eight days in jail.
“I have ruled that he not have to pay
the Victim Fine Surcharge. Let the
chips fall where they may.
“The bureaucrats may feel that
it happens anyway no matter what
the judge says,” said Coulson.
That same day, another judge invited a lawyer to make a constitutional challenge to the new law.
The
man,bywho
had
stop
to 31-year-old
that kind of thing
troublejust pleaded
guilty
totheir
stealing
some
judges who
feel
inde-a
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pendence,”
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deadline C1 soccer
Farewell to Sir
Tom Finney,
H o c k ey
the greatest
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