ATW`s - Aircraft Interiors Expo

A Note from the Publisher
ATW enters our 49th year of publishing beginning with the January 2012 issue. With this issue,
you’ll notice a complete redesign. The redesign will highlight ATW’s award-winning editorial, it
will graphically enhance each feature, introduce new content features, as well as tie our print and our web
offerings together.
ATW is proud to deliver the highest value product in the business. In doing so, we promise to always
deliver quality circulation (with no three-year names) and continue to be unmatched in total international
distribution. ATW continues to produce award-winning editorial that keeps all of our readers and customers
informed of trends and events taking place in the industry. With the new design, we will be providing even
more opportunities and venues to showcase your brands directly to your target audience, our readers.
William A. Freeman, III
Group Publisher
Throughout the year, you will see several new product innovations coming to market. Last year, we introduced ATW’s Skypaths, to meet
the growing needs of those who wanted to keep up-to-date on weekly flight routes. We employed engagement based targeting to identify
those who specifically had interest by tracking behavior. This new methodology resulted in ATW’s Skypaths generating nearly a 60%
open rate—unheard of in industry standards! Late in 2011 we introduced ATW’s MRO Digest e-newsletter, under the same methodology,
to those who seek MRO content online. This high rate of visibility provides an excellent branding opportunity for your products and
services.
In the summer of 2011, ATW introduced our Mobile App for Smartphones and tablets to meet our customers’ increasing demand to get
their industry news on the go. In only four short months, we’ve gained over 4,000 followers, and the count keeps growing. This year we’re
introducing several new Mobile App advertising opportunities to help you reach this mobile audience. In tandem with that we upgraded
our digital edition offering and now you can make your ads come alive with many new digital enhancements to our growing number of
digital subscribers.
ATW is here to help build your brand and reach your audiences, wherever, whenever and however they access ATW content.
ATW’s Award Winning Editorial Team
Karen Walker, Executive Editor
Cathy Buyck, Senior Editor
European Bureau Chief
President of the
Aviation Press Club
(Belgium) since 2005
More than 20 years
experience in aviation
journalism
Honored with 2010/11
European Regions
Airline Association Hank McGonagle
Journalism Award
Been with ATW since 1998
• Honored as a two-time
winner of the Royal
Aeronautical Society’s
Journalist of the Year
Award for 1996, Best
Regional Airline Submission; and also 1996, Best
Business Jet Submission
• Nearly 30 years of experience in
aviation journalism
• Joined ATW in 2011
•
Kathryn Young, Managing Editor
• Won three
Publisher’s Awards for
Editorial Excellence
• Photo editor;
created and maintains
photo archives
• Responsible for
editorial layout,
design and production of ATW
• Researches and creates data tables and
graphics for ATW and ATWOnline.com
• Been with ATW since 1977
Christine Boynton, Editor, New Media
• Recipient of a 2010
Publishers Award
• Produces ATW’s Skypaths and regularly
produces content for
Air Transport World and
ATWOnline.com with a
focus on In Flight Entertainment
• Responsible for writing, copy editing, new media development, online
content management and video
production
• Joined ATW in 2008
2
media guide
•
•
•
Aaron Karp, Senior Editor
• Received 2007 Royal Aeronautical Society’s
Award for Best Maintenance
Submission
• Shortlisted for 2008 Royal
Aeronautical Society’s
awards in Safety and Air
Transport
• More than 10 years’ experience in
aviation journalism
• Been with ATW since 2006
Linda Blachly, Editor/ATWOnline
• Won four editorial awards
from the Maryland Delaware Press Association
• Responsible for editing,
writing, and posting ATW
Daily News articles for
ATWOnline.com
• Has more than 30 years experience in
journalism for book, magazine,
newspaper and online publishers
• Joined ATW in 2010
ATW Pillar Issues
January • Industry Forecast
•
•
•
•
•
Forecast for 2012
Passenger & cargo traffic
Airline financial results
Analysis of future trends
Examination of the competitive and
economic landscape
February • ATW’s Airline Industry
Achievement Awards
• 38th Annual tribute to the winners of
the industry’s most prestigious awards,
featuring Airline of the Year
• Understand winning strategies
demonstrated by winning airlines
September • World Airport Report
November • MRO Market Review
• Examines the evolution of world
airport traffic by region of the world
and type of airport
• Supported by Arthur D. Little’s extensive research and data collection
• Identifies success factors among
leading airports
• Annual report on the state of the maintenance, repair and overhaul market
• Report includes in-depth look at the
trends of MRO worldwide from analysts
and suppliers
• Used as a tool to reach the MRO
markets
July • 49th Annual World Airline Report
• Most widely used and comprehensive
publication containing airline industry
statistics
• Traffic & financial data
• World’s Top 25 Airlines
• Top 50 Airports
• Specific information on airlines within
regions
• Fleet summaries for over 350 airlines
December • Fleet Planning and Asset
Management
• Report on lessors and asset strategies
• Future views of aircraft and engine
asset values, lease rates and the availability of financing
media guide
3
Events & Networking-Opportunities
Each year, ATW holds two major events:
ATW’s Annual Airline Industry Achievement Awards and
ATW’s Annual Eco-Aviation Conference
These events are supported and attended by the elite in the airline industry
February 13, 2012
Pan Pacific Hotel, Singapore
Ad Awards
ATW’s Annual Industry Achievement Awards continue
to be the standard by which all other awards programs
are measured, often considered the “Oscars” of the airline
industry. The awards are held in high esteem by recipient
airlines and suppliers as evidenced by their widespread
promotional use.
Preceding the Airline Achievement
Awards gala dinner, ATW hosts the
annual AdAwards event.
A panel of ATW’s airline readers
choose winners—your company’s
key target
audience--those
who are in position to buy your
products.
Airlines, industry officials
and suppliers gather to
honor the best in the
industry. The awards dinner and presentation is
attended by the top world
airline management and
provides an opportunity
for airline industry members to come together and celebrate the achievements of their
partners, customers and friends.
These ATW Events allow you the chance to be seen with your award-winning customers in
several Integrated Sponsorship Opportunities — Print, Online, In-Person
•
Major Sponsor Package
•
Evening Entertainment
•
Gala Dinner Sponsorship
•
Corporate Gift
•
Prime Sponsorship
•
Wine sponsorship
All sponsorship packages can be customized to meet your needs!
’s
ATW’s
5th Annual Eco-Aviation Conference and
Awards Dinner
June 20-21, 2012 in Crystal City, VA (near Ronald Reagan Washington National Airport)
ATW’s 5th Annual Eco-Aviation Conference looks at the strategies and technologies being
implemented by the air transport industry as it strives to create a
greener, sustainable future.
ATW’s Annual Eco-Aviation Conference was the first and still is the
only conference in North America devoted to addressing a broad
spectrum of topics arising from commercial aviation’s impact on the
environment. Attendees to this one day event include high-level
executives in the airline industry and those interested in supplying
eco-solutions to the air transport industry.
New in 2012, ATW will be offering an Eco-Awards ceremony to
celebrate companies in the industry who are demonstrating green
solutions.
4
media guide
Digital Specifications
Newsletter ads
180 x 150 and 468 x 60 sizes
468 x 60
Maximum file size: 25 KB
All ad positions include 30 words of text and is strongly suggested to include
with the graphic
180 x 150
All positions: GIF or JPEG only, target URL
Website advertising
Roadblock
640 x 480
Top Leaderboard
728 x 90
Rectangle
•
•
•
•
Roadblock
This dominant ad format takes over the
homepage and acts as a site introduction for up
to 20 seconds. Sponsorship is exclusive for a week
at a time.
•
•
Rectangle
300 x 250
Logo
88 x 31
Rectangle
300 x 250
•
•
•
Half Page
300 x 600
640 pixels wide x 480 pixels tall
Ad will appear for 15 seconds before user is
taken to the home page
Maximum initial load file size: 50 KB
GIF, JPEG, or Flash accepted
If using Flash, back-up GIF or JPEG is also
required and clickTag must be coded into file
(Please ask for clickTag instructions)
Leaderboard
•
•
•
•
Bottom leaderboard
728 x 90
300 pixels wide x 250 pixels tall
Maximum initial load file size: 35 KB
GIF, JPEG, or Flash accepted
If using Flash, back-up GIF or JPEG is also
required and clickTag must be coded into file
(Please ask for clickTag instructions)
728 pixels wide x 90 pixels tall
Maximum initial load file size: 35 KB
GIF, JPEG, or Flash accepted
If using Flash, back-up GIF or JPEG is also
required and clickTag must be coded into file
(Please ask for clickTag instructions)
Half Page
•
•
•
•
300 pixels wide x 600 pixels tall
Maximum initial load file size: 40KB
GIF, JPEG, or Flash accepted
If using Flash, back-up GIF or JPEG is also
required and clickTag must be coded into
file (Please ask for clickTag instructions)
Channels
Channels include upper and lower leaderboard,
upper and lower rectangle and logo
Logo
•
•
•
•
88 pixels wide x 31 pixels tall
Maximum initial load file size: 10 KB
GIF, JPEG, or Flash accepted
If using Flash, back-up GIF or JPEG is also
required and clickTag must be coded into file
(Please ask for clickTag instructions)
Single Ad Unit Take Over - One Week
•
•
•
Own one ad position for one week and block
out the competition
Choose between Top Leaderboard (728 x 90)
or Top Rectangle (300 x 250)
Get all impressions available in chosen
position for a week (5 days)
Site Take Over - One Week
•
•
•
Own ALL ad positions for one week and block
out the competition completely
All Ad Unit and All Impressions (Includes
Roadblock)
Can only be booked if there are no prior
advertising bookings for that spot. Excludes
Channel Impressions if a Channel is
sponsored
Whitepaper
•
Offering a free white paper or research report
is a powerful B2B tool that can stimulate high
click-through rates, generate leads and
influence purchases
Rich Media Guidelines
Please contact Jason Washburn at +1 216-931-9161
or [email protected] with material
questions. ATW is an IAB Compliant website, please
reference Rich Media Creative Guidelines
(http://www.iab.net/iab_products_and_industry_services/1421/1443/146)
media guide
5
2012 ATW Content Guide
Issue
Features
Distribution
Space
Deadline
Materials
Due
January
Signet Studied
Issue
• Airline Industry Forecast and Market
Review
-Passenger Traffic Forecast
-Cargo Forecast
-2012 Financial Outlook
• MRO
• Eco-Aviation: Powering a Greener
Future
5 December 2011
5 December 2011
February
• 38th Annual ATW Airline Industry
Achievement Awards
• Distribution and Social Media
• Asia’s Airline Industry: Special
Update Report
• Feb. 13: ATW Airline Industry Achievement
Awards, Singapore
• Feb. 14-17: Singapore Air Show
9 January 2012
9 January 2012
March
• Large Transports
• Airports
• Aircraft Interiors
• Mar. 5-7: SpeedNews Industry Suppliers
6 February 2012
Conference, Beverly Hills, CA, US
• Mar. 8-9: FAA Forecast Meeting, Washington, DC, US
• Mar. 18-20: ISTAT Annual Conference,
Scottsdale, AZ, US
• Mar. 27-29: Aircraft Interiors, Hamburg, Germany
6 February 2012
April
Signet Studied
Issue
• Training and Simulation
• GDS Update
• ATW Airline Industry Achievement
Awards Coverage
• MRO Component Management
• Apr. 3-5: MRO, Dallas, TX, US
• Apr. 15-17: Routes Asia, Chengdu, China
• Apr. 17-19: WATS, Orlando, FL, US
• Apr. 18-20: Passenger Terminal Expo, Vienna,
Austria
5 March 2012
5 March 2012
May
• New Aircraft Materials
• Regional Airframes and Engines
• Safety and Security Update
• European Airports
• May 14-16: EBACE, Geneva, Switzerland
• May 20-22: Routes Europe, Tallinn, Estonia
• May 21-24: RAA, Minneapolis, MN, US
• May 23-24: China Civil Aviation Development
Forum, Beijing, China
9 April 2012
9 April 2012
June
• Eco-Aviation: Taxes and Regulation
• Avionics
• Jun. 3-5: IATA AGM, Beijing, China
• Jun. 20-21: ATW’s 5th Annual Eco-Aviation
Conference, Washington, DC, US
7 May 2012
7 May 2012
July
• 49th Annual World Airline Report
-The World’s Top 25 Airlines
-Top 50 Airports
-Top 10 Low Cost Carriers
-Airline Alliance Update
-World Airline Fleets
• Jul. 9-15: Farnborough Air Show, UK
8 June 2012
8 June 2012
August
Signet Studied
Issue
• Heavy Maintenance Facility Directory
• IT Solutions
• Aug. 18-21: 2012 ACPC Conference,
Las Vegas, NV, US
9 July 2012
9 July 2012
September
• World Airport Report
• Eco-Aviation: Operations and ATM
• Sep. 11-16: Messe Berlin, Germany
• Sep. 17-19: SpeedNews Industry Suppliers
Conference, Toulouse, France
• Sep. 19-21: ERA General Assembly 2012,
Dublin, Ireland
• Sep. 30-Oct. 2: World Routes Development
Forum, Abu Dhabi, UAE
6 August 2012
6 August 2012
October
Signet Studied
Issue
• ATW/SITA Passenger Self Service
Survey
• MRO-Outsourcing
• Training
• Oct. 10-11: MRO Europe, Amsterdam
• Oct. 30-Nov. 1: NBAA, Orlando, FL, US
7 September 2012
7 September 2012
November
• MRO Market Review
• Eco-Aviation: Airline Ideas That Work
• Airline Loyalty Marketing/CRM
• Association of Asia Pacific Airlines
• Nov. 13-18: Air Show China, Zhuhai, China
• Nov. 14-16: SpeedNews 15th Annual Regional
and Business Aviation Suppliers Conference,
Phoenix, AZ, US
8 October 2012
8 October 2012
December
• Fleet Planning and Asset
Management
-Aircraft
-Engines
• Aircraft End of Life Solutions
7 November 2012
7 November 2012
6
media guide
Don’t forget your online programs! Signet Studies for ATW online publications
will be available in March and September.
ATW Print Technical Specifications
ATW’s preferred file format is a press-ready PDF, created from
a postscript file from your native application. Please do not
export to a PDF from your applications. We have found these
files to be unreliable.
•
Fuji Color-Art System CR-T4 SWOP
•
Fuji Pictoproof
•
Fuji FinalProof
ATW uses computer-to-plate technology for
all printed material. When sending digital
files, please use the following specifications/
instructions:
• DuPont Digital Waterproof
1. Platform: MacIntosh or PC accepted.
• DuPont Waterproof
2. Files Accepted: PDF/X, DCS2, PDF (Prepress high resolution), or Postscript files.
All PDF/X files should be verified by the
DDAP Verifier program www.ddap.org.
• Polaroid Polaproof Digital Halftone Proofing
• AGFA Pressmatch Dry Negative Proofing
System
• ORIS/Epson
For more information on SWOP requirements
We’re in every airline
executive’s survival kit.
please visit www.SWOP.org. ATW will not be held
Instructions for creating Postscript or
liable for the reproduction of any ad submitted
PDF files are available at www.pentonwithout a SWOP-certified proof.
digitalads.com. You can access them by
selecting Creating Postscript or Creating
6. Electronic file transfer: You may submit elecPDF files from the list of options in the
tronic
files via our digital drop-off site:
upper left-hand corner. Native Adobe
www.pentondigitalads.com.
When submitting files via the
InDesign files with all supporting elements may be submitwebsite,
a
SWOP-certified
proof
must be mailed to:
ted; however, a $250 conversion charge will be applied.
To survive in today’s challenging
airline marketplace, good
information is needed to
decisions.(;>»ZPUKLW[OHUHS`[PJHSJ
make strategic
V]LYHNLVMJYP[PJHSPZZ\LZT
HRLZP[WHY[VML]LY`HPYSPUL»ZKLJPZPVU[L
Air Transport World (ATW)OHZIL
LU[OLSLHKPUNTVU[OS`THNHaPULMVY[OL
HT
]PKLZIHSHUJLKPU[LYUH[PVUH
NSVIHSHPYSPULPUK\Z[Y`MVY
SJV]LYHNLPUKLW[OHUHS`Z
`LHYZATWWYV
PZHUKPUMVYTH[P]LMLH[\YLZMVYP[ZYLHKL
HPYSPULPUK\Z[Y`L_LJ\[P]LZHUKVYNHUPaH
YZHPYSPULTHUHNLTLU[
[PVUZ^P[OPUMVYTH[PVUULLKLK[VJVTW
WYVK\JLZ[OLHUU\HS,JV(]PH[PVU*VU
L[LPUHUL]LYJOHUNPUNTHYRL[ATW
MLYLUJLHZ^LSSHZ[OLOPNOS`ZV\NO[HUK
PUK\Z[Y`·[OL(PYSPUL0UK\Z[Y`(JOPL]LT
TVZ[WYLZ[PNPV\ZL]LU[PU[OLHPYSPUL
LU[(^HYKZ(PYSPULPUK\Z[Y`
L_LJ\[P]LZYLS`VU(;>6USPULJVT(T
[VRLLW\W[VKH[LVU[OLSH[LZ[H]PH[PVU
W»Z^LIZP[L
UL^ZJVTTLU[HY`HUKPUZPNO[Z0UHKK
P[PVU!
t ATW+HPS`5L^ZWYV]PKLZ
KHPS`\W[VKH[LUL^ZHUK
JVTTLU[HY`
t ATW»Z:R`WH[OZ^LLRS`YV
\UK\WVMNSVIHSHPYSPULYV\[LHUUV\UJLT
LU[ZHUKTVYL
t ATW»Z,JV(]PH[PVU;VKH`
YLWVY[ZVUHPYSPULPUK\Z[Y`LU]PYVUTLU[
HSUL^ZHUK[YLUKZ
t ATW»Z(PYWVY[Z;VKH`JV]
LYZHPYWVY[KL]LSVWTLU[LU]PYVUTLU[HS
PZZ\LZYLN\SH[PVUZLJ\YP[`
HUKTVYL
t
ATW*OPUH>LLRS`5L^ZYL
WVY[ZPTWVY[HU[NSVIHSHPY[YHUZWVY[PZZ\L
ZHUK[YHUZSH[LZP[PU*OPULZL
www.atwonline.com
For information on other file formats, please visit
www.pentondigitalads.com.
3. Color: Please send all files in CMYK mode unless a Pantone
color is running. RGB files must be converted to CMYK.
Please indicate all colors, including Pantone colors, on the
checklist. Do not embed CID Lab color or ICC profiles in
your files. These will not render correctly.
4. Embedded Images: The minimum resolution requirements
are 300 dpi for full-color artwork or grayscale artwork and
1200 dpi for Bitmap (black & white line art). Images and
logos from websites are not usable for print ads.
5. Proof: SWOP-certified proofs for all ads must be provided.
Recommended SWOP-certified proofs:
•
Imation Matchprint SWOP Lo-Gain Negative Proofing
System
•
Imation Matchprint SWOP Lo-Gain Positive Proofing
System
•
Imation Matchprint Digital Halftone Proof CreoScitex
•
Imation Matchprint Pro w/Xerox DocuColor 12
•
Trendsetter Spectrum/Proofsetter Spectrum
•
Kodak Approval Digital Color Proofing
•
Iris Pro SWOP
Air Transport World
Attention: Valerie Carver
Client Services Manager
The Blair Building
8380 Colesville Road, Suite 700
Silver Spring, MD 20910 USA
Phone: +1-301-755-0164
[email protected]
7. Storage: ATW does not keep a copy of electronic files.
Advertisers must retain their original copy.
For more information or for help in creating digital files for
ATW, please contact the Penton Technical Support Team at
+1-216-696-7000 ext. 1727 or 1-800-321-7003 (in US)
Note: All material shipped from outside the US must be
shipped prepaid via air mail.
Proofs: ATW will not be held liable for the reproduction
of any ad submitted without a SWOP-certified proof.
ATW Digital Drop-Off Site:
www.PentonDigitalAds.com
media guide
7
2012 ATW Print Advertising Rates
Four Color Rates (All Rates USD)
1x
3x
Full Page
$15,782
2/3 Page
6x
Print Ad Size Requirements
Sizes are indicated in inches first,
then in millimeters.
Keep all live matter 3/16” from trim
edge or 5/16” from bleed edge.
9x
12x
18x
24x
36x
$15,217
$14,802 $14,579
$14,426
$13,880
$13,466
$13,076
$12,602
$11,996
$11,673 $11,520
$11,399
$11,008
$10,686
$10,415
Full Page
1/2 Island
$11,747
$11,174
$10,878 $10,738
$10,611
$10,258
$9,995
$9,744
7.75” x 10.5”
1/2 Horz./Vert.
$10,299
$9,794
$9,537
$9,444
$9,376
$9,049
$8,832
$8,620
1/3 Horizontal
$8,415
$8,019
$7,855
$7,792
$7,684
$7,472
$7,315
$7,175
1/3 Square/Vert. $7,910
$7,559
$7,388
$7,306
$7,239
$7,065
$6,946
$6,800
1/4 Horizontal
$7,267
$6,935
$6,803
$6,742
$6,708
$6,506
$6,401
$6,282
1/4 Vertical
$6,783
$6,481
$6,402
$6,318
$6,304
$6,118
$6,026
$5,947
1/6 Horizontal
$6,040
$5,778
$5,692
$5,641
$5,608
$5,468
$5,403
$5,323
1/6 Vertical
$5,574
$5,330
$5,252
$5,243
$5,202
$5,080
$5,028
$4,994
Black & White Rates (All Rates USD)
1x
3x
Full Page
$12,721
$12,238
6x
2/3 Page
$9,536
$9,005
$8,676
1/2 Island
$8,680
$8,183
1/2 Horz./Vert.
$7,227
1/3 Horizontal
18x
24x
36x
$10,870
$10,541
$9,987
$8,515
$8,395
$8,004
$7,729
$7,359
$7,888
$7,738
$7,645
$7,255
$7,032
$6,689
$6,809
$6,573
$6,438
$6,370
$6,046
$5,851
$5,552
$5,376
$5,041
$4,864
$4,745
$4,705
$4,469
$4,325
$4,113
1/3 Square/Vert. $4,845
$4,568
$4,404
$4,303
$4,261
$4,075
$3,947
$3,738
1/2
Vert.
1/4 Horizontal
$4,200
$3,956
$3,812
$3,749
$3,702
$3,509
$3,396
$3,213
1/4 Vertical
$3,716
$3,537
$3,523
$3,318
$3,298
$3,115
$3,018
$2,878
3.25” x
10”
1/6 Horizontal
$2,987
$2,800
$2,695
$2,627
$2,602
$2,465
$2,388
$2,248
1/6 Vertical
$2,502
$2,354
$2,247
$2,230
$2,190
$2,077
$2,004
$1,932
Inside Front
$18,150
Inside Back
Outside Back
Junior Spread
Junior Spread
Bleed
15.75” x 5”
15.75” x 5.625”
400 x 127
400 x 143
1/2
Island
4.5” x 7.5”
83 x 254
114 x 191
4.5” x
1/3
Square 4.875”
114 x 124
6x
9x
12x
18x
24x
36x
$17,494
$17,027 $16,749
$16,589
$15,971
$15,475
$15,045
$18,150
$17,494
$17,027 $16,749
$16,589
$15,971
$15,475
$15,045
$18,948
$18,253
$17,766 $17,520
$17,278
$16,708
$16,417
$15,739
Classified Rates (All Rates USD)
54 x
254
400 x 273
12x
3x
Special Advertising Options
1x
3x
6x
12x
Full Page
$7,162
$6,929
$6,595
$6,266
2/3 Page
$5,737
$5,437
$5,164
$4,842
1/2 Horiz./Vert.
$3,985
$3,818
$3,661
$3,484
1/3 Horiz./Square $2,666
$2,588
$2,460
$2,226
1/4 Square
$2,460
$2,226
$2,059
$1,814
1/6 Vertical
$1,914
$1,820
$1,664
$1,531
Business Card
$1,101
$924
$723
$634
•
•
•
•
•
•
•
•
•
•
Bellybands
BRCs
CD-ROMs
Gatefolds
Dot-Whacking
Post-It Notes
Inserts (Perforated & Non-Perf.)
Posters
Bind-In Cards
Rich media in ATW’s digital
edition
Special Positions
All specified or guaranteed positions, other than covers, are charged $1,000. Junior spreads billed at one
page earned rate plus 10%.
8
Remnant
ratesmedia
availableguide
occasionally after closing; please consult your ATW representative.
114 x 254
15.75” x 10.75”
$11,413
1x
4.5” x 10”
Full Spread Bleed
9x
2/3 Vert.
2.125”
x 10”
197 x
267
$11,805 $11,574
Cover Rates (All Rates USD)
1/3
Vert.
1/4 Vert.
3.25” x 4.875”
83 x 1245
1/4 Horiz.
1/3 Horiz.
7” x 2.25”
178 x 57
7” x 3.125”
178 x 79
1/6 Horiz.
4.5” x 2.25”
114 x 57
1/6 Vert. 2.125” x
4.875”
54 x 124
Cancellation Policy:
Cancellations must be submitted no
less than 30 days in advance of campaign start. Cancellations with less
than 30 days notice will be subject to
a 50% cancellation fee. ATW reserves
the right to withhold approval of
advertising material not meeting ATW
business objectives.
2012 Digital Rates
Deadlines
Website Ads
• One week prior to
launch date
eNewsletters
• One week prior to
drop date
Whitepapers
• One week prior to
posting
*All prices gross
unless specified.
E-Newsletter Sponsorships
ATWOnline Pricing
Search Results Sponsorship
Poll Sponsorship
Roadblock
Ask the Expert
Podcasts
Run of Site Positions
Top Rectangle
Half Page (300 x 600) Lower Rectangle
Top Leaderboard
Lower Leaderboard
$3,450 per month
$2,875 per two week poll
$4,600 per week
$3,000 per month, 3 month minimum
$3,450
$7,300 per 100,000 impressions
$6,300 per 100,000 impressions
$5,300 per 100,000 impressions
$7,300 per 100,000 impressions
$2,900 per 100,000 impressions
Or, build your own campaign to your budget with CPM Pricing. 100,000 impressions is suggested based on traffic to give you a fair share of voice. Pricing is per buy and NOT accumulative
over a year.
0-99 Impressions
Top Rectangle
$85 CPM
Half Page
$63 CPM
Lower Rectangle
$53 CPM
Top Leaderboard
$85 CPM
Lower Leaderboard $29 CPM
100K-400K Impressions
$73 CPM
$54 CPM
$46 CPM
$73 CPM
$25 CPM
401K+ Impressions
$63 CPM
$47 CPM
$40 CPM
$63 CPM
$22 CPM
Minimum additional 5% charge for intrusive ads.
Percentage will adjust with level of intrusiveness.
ATW Mobile
Mobile App Exclusive Sponsor Cost $7,000 per month
•
Company Channel – Add a live feed (RSS)
from the sponsoring company $17,250
Mobile App Sponsor Cost
$5,000 per month
Mobile App Channel Sponsor Cost $2,875 per month
Vertical Search Words
10 Pages of Content
$11,500 annually
20 Pages of Content
$23,000 annually
White Paper
3-Month Ungated posting $1,000 Net
3-Month Gated posting
$3,000 Net
eNewsletter Package
$7,500
• Posting for a 3/mo. with gated registration
• 3 eNewsletter inclusions/promotions
Stand Alone Announcement Package
$7500
• Posting for a 3/mo. with gated registration
• One Stand Alone announcement (eBlast)
to 7,500 randomly selected email
recipients
3 Months
$400
$300
$300
$200
$175
$150
6 Months
$300
$250
$250
$175
$150
$125
12 Months
$250
$200
$200
$150
$125
$100
Air Show/Conference/Daily News
Packages
Singapore Air Show
Farnborough Air Show
Routes
24x
$2,875
$2,530
$2,300
ATW’s Skypaths Newsletter & ATW’s MRO Digest
(Price per week; 4 weekly issues)
Weeks
1x
4x
12x
24x
Top
$1,150 $1,035 $920
$805
Middle
$1,035 $920
$805
$690
Bottom
$920
$805
$690
$575
36x
$2,600
$2,300
$1,955
52x
$2,300
$1,955
$1,700
36x
$690
$575
$460
52x
$575
$460
$345
ATW’s Eco-Aviation Today™ Newsletter or ATW’s Airports Today™ Newsletter
(Price per monthly issue)
Months
1x
4x
12x
Top
$1,725 $1,495 $1,265
Middle
$1,495 $1,265 $1,035
Bottom
$1,265 $1,035 $920
ATWOnline China Newsletter (Price per month; 4 weekly issues)
Months
1x
4x
12x
Top
$4,600 $3,450 $2,300
Middle
$4,025 $2,875 $1,725
Bottom
$3,450 $2,300 $1,150
Company Highlight
An emailed advertorial that includes valuable content provided by the sponsor and
editorial materials from ATW’s archives. This Company Highlight does not represent an
endorsement by ATW of the products and services offered. This product will only go out
once a month to certain allowable email recipients, so opportunities are limited.
Cost $7,500 each time
Channels (Price per month, exclusive sponsorships)
Advertising on the Media Kit Pages (Meant for Agencies)
Months
1 Month
Top Leaderboard
$500
Middle Rectangle (180 x 150)
$400
Lower Leaderboard
$350
Top Button (One of Two)
$250
Middle Button (One of Two)
$200
Lower Button (One of Two)
$175
ATW Daily News (Price per week)
Weeks
1x
4x
12x
Top
$3,680 $3,450 $3,200
Middle
$3,335 $3,105 $2,800
Bottom
$3,105 $2,875 $2,530
$14,950
$17,900
$12,000
Singapore or Farnborough Mobile App
Show Package: $45,000
Special Programs
Single Ad Unit Take Over, One Week $11,500
Add Corresponding Bottom Unit $4,025
Site Take Over, One Week
$40,250
Cancellation Policy:
Cancellations must be submitted no less than 30 days in advance of campaign start.
Cancellations with less than 30 days notice will be subject to a 50% cancellation fee.
ATW reserves the right to withhold approval
of advertising material not meeting
9
media guide
ATWOnline business objectives.
Months
Aircrafts/Engines/Components
Airline Finance/Data
Airports & Routes
ATW China
Eco-Aviation
International Aviation & Regulation
IT & Distribution
Operations & Maintenance
1 Month 3 Months 6 Months 12 Months
$4,600
$4,140
$3,680
$3,450
$4,600
$4,140
$3,680
$3,450
$4,600
$4,140
$3,680
$3,450
$4,600
$4,140
$3,680
$3,450
$4,600
$4,140
$3,680
$3,450
$4,600
$4,140
$3,680
$3,450
$4,600
$4,140
$3,680
$3,450
$4,600
$4,140
$3,680
$3,450
Double your impact and add Pushdown (http://www.iab.net/risingstarts#4).
Add to your Channel sponsorship. Cost = $6,000 per month.
Webinar
Editorially Moderated Webinar
Product Focused Webinar
1x
$20,000
$12,000
2x
$18,000
$11,000
3x+
$17,000
$10,000
Webinar Add-Ons
Video
Social Media Console
•
Up to 5: $2,000
•
$2,500 Initial Setup and
•
$250 Each Additional
Choice of One Widget (Twitter,
White Paper Posting $3000
Facebook, or Linkedin)
Research Performed on Registrants $3,000
•
Additional Widgets: $500 each
Downloadable Podcast $2,000
media guide
9
ATW Sales & Editorial Contacts
Business & Editorial Headquarters
Production
E-Media
William A. Freeman III
Group Publisher
8380 Colesville Rd.
Ste. 700
Silver Spring, MD 20910 USA
Tel. +1-301-755-0166
Fax +1-913-514-3908
[email protected]
Gabriel Balmes
Group Business & Finance
Manager
Tel. +1-301-755-0162
Fax +1-913-514-3893
[email protected]
Valerie Brown-Carver
Client Services Manager
Tel. +1-301-755-0164
Fax +1-913-514-3899
[email protected]
Stephanie Gallo Krasnoff
Group Marketing Manager
Tel. +1-301-755-0168
Fax +1-913-514-3669
[email protected]
Tyler Motsinger
Senior Audience
Development Manager
Tel. +1-913-967-1623
Fax +1-913-514-6623
[email protected]
Jason Washburn
Manager of Digital Media Sales
1300 E. 9th St.
Cleveland, OH 44114 USA
Tel. +1-216-931-9161
Fax +1-913-514-3630
[email protected]
North America
Chris Salem
North American Group Advertising
Sales Director
210 A. Southern Blvd., Danbury, CT 06810 US
(t) +1 203-791-8564 (f) +1 203-514-3935
[email protected]
Follow ATW on
Circulation
France/Spain/Italy/Switzerland/
Belgium/Israel
Germany/Scandinavia/Austria/
Georges France
Eastern Europe
President, France World Link
Victoria and Norbert Hufmann
6 Impasse de la Grande Fontaine
Regional Managers
91510 Janville France
Meckstr. 3-5, 90762 Furth, Germany
(t) +33 (0) 1 6-082-9888
(t) +49 (0) 911 939764-3
(f) +33 (0) 1 6-082-9889
(f) +49 (0) 911 939764-59
[email protected]
[email protected]
UK/Netherlands/
Middle East/Turkey
Ann Haigh
Managing Director - Europe
United Kingdom
(t) +44 (0) 162-852-6324
(m) +44 (0) 780-176-2453
[email protected]
India
Kaushal Shah
Managing Director
Kaushal’s Media Pvt. Ltd.
1003-B, Lady Raton Tower,
Dainik Shivner Marg
Worli, Mumbai 400018 India
(t) +91 22 6663-4597
(f) +91 22 6663-4596
[email protected]
Lisa H. Ray
Director of Digital Data
Development and E-Media
Production
Tel. +1-301-618-9758
[email protected]
Russia
Sergey Stanovkin
Director, Dars Consulting
Marketing Services Worldwide
7, Derbenevskaya naberezhnaya Moscow
113824, Russia
(t) +7 495-775-0735 (f) +7 495-775-0736
www.dars.ru [email protected]
Japan
Yoshinori Ikeda
Managing Director
Pacific Business, Inc.
Akutagawa Bldg., 7-7, Nihonbashi
Kabutocho, Chuo-ku,
Tokyo 103-0026, Japan
(t) +81 3-661-6138
(f) +81-3661-6139
[email protected]
Korea
Y.B. Jeon
President, Storm Associates Inc.
4th Fl., Deok Woo Bldg., 292-7
Sung-san dong, Ma-po ku, Seoul, Korea
(t) +82-2 755-3774 (f) +82-2 755-3776
[email protected]
Asia Pacific/ Australia/New Zealand
Hazel Li
66 Tannery Lane, #04-01, Sindo Ind. Building
Singapore 347805
(t) +(65) 6728 2396 (f) +(65) 6562 3375
[email protected]