Integrated Media Guide

Integrated Media Guide
XXATW MAGAZINE
ATW MEDIA GROUP
ok
go Outlo
20 06
and Car
No ve mb er
lica tion
assenger
P
A Pen ton Pub
s:
11
20
cu
y
Fo
Januar
.com
ne
nli
two
Special
w.a
ine
The Magaz
ement
line Manag
of Global Air
ww
WestJet
cial Data
World Finan
t
tA
g
cin
du
re
World
nsport
A i r T r a ine Management www.atwonline.com
The Magazine
INSIDE
lication
A Penton Pub
of Global Airl
E-MEDIA/ATWONLINE.COM
ForecAst
2011
A spell oftune
Good For
2011
12/16/10
4:14:06 PM
The most current, qualified
subscribers in the
airline industry.
Integrated programs to give
you access to industry
decision-makers.
PENTON RESEARCHX X
Unmatched industry expertise
to provide the information
readers need most.
INDUSTRY EVENTS
dd 1
2011_Cov3.in
ATW_JAN
Recognized Editorial Expertise:
Few Can Match The ATW Team.
Perry Flint, Editorial Director of the ATW Media Group and Associate Publisher of Air Transport World.
• 2001 recipient of the Royal Aeronautical Society/World Leadership Forum’s Aerospace
Journalist of the Year Award for his article, “Close Up on Cabin Health”
• Received the RAeS Decade of Excellence Award in 2008
• Received Aerospace Journalist of the Year Award in 2001
• More than 25 years experience in aviation journalism
• Been with ATW since 1987
Perry Flint
Editorial Director &
Associate Publisher
Geoffrey Thomas
Senior Editor
Asia/Pacific
Bureau Chief
Geoffrey Thomas, Senior Editor, Asia/Pacific Bureau Chief
• Honored with Aerospace Journalist of the Year Award by the Royal Aeronautical Society
and The World Leadership Forum in 2009
• Honored with the Royal Aeronautical Society’s International Aerospace Journalist
Award for the Best Strategy or Financial Submission for his article, “Reinventing
Comfort”
• Authored several books on the aviation industry
• Nearly 40 years of experience in aviation journalism
•
Aaron Karp
Senior Editor
Cathy Buyck
Senior Editor
Europe Bureau
Chief
Been with ATW since 2000
Aaron Karp, Senior Editor
• Received 2007 Royal Aeronautical Society’s Award for Best Maintenance submission
• Shortlisted for 2008 Royal Aeronautical Society’s awards in Safety and Air Transport
• More than 10 years of experience in aviation journalism
•
Been with ATW since 2006
Cathy Buyck, Senior Editor, Europe Bureau Chief
• President of the Aviation Press Club (Belgium, since 2005)
• More than 20 years of experience in aviation journalism
• Recently honored with 2010/11 European Regions Airline Association Hank
McGonagle Journalism Award
•
Christine Boynton
Editor/New Media
Kathryn Young
Managing Editor
Been with ATW since 1998
Kathryn Young, Managing Editor
• Responsible for editorial layout and photo design of ATW
• Compiles and creates the monthly Facts & Figures and Trends data tables and graphs
• Creates data tables for ATWOnline.com
•
Been with ATW since 1977
Christine Boynton, Editor/New Media
• Responsible for writing, copyediting, new media development, and online content
management
• Editor, ATW’s Skypaths
•
Linda Blachly
Editor/ATWOnline
Linda Blachly, Editor/ATWOnline
• Has more than 20 years experience in journalism for book, magazine, newspaper and
online publishers
•
2 | 2011 MEDIA GUIDE
Joined ATW in October 2008
A i r Tr a n s p o r t Wo r l d
Been with ATW Since 2010
Readers Retain ATW’s Exclusive
Pillar Issues All Year Long.
Special FocuS: Farnborough preview
Special Focus: Passenger and Cargo Outlook
The Magazine of Global Airline Management
www.atwonline.com
January 2011
The Magazine of Global Airline Management
November 2006
www.atwonline.com
A Penton Publication
INSIDE
A i r Tr a n s p o r t Wo r l d
The Magazine of Global Airline Management
www.atwonline.com
WestJet
World Financial Data
reducing tAt
A i r Tr a n s p o r t Wo r l d
the Magazine of Global Airline Management
A Penton Publication
www.atwonline.com
July 2010
SPECIAL FOCUS: Airline Consolidation in China
November 2006
2011
Top 25 Airlines
Leading LCCs
Airline Fleets
Alaska Airlines
Reducing FOD
US Airlines Bounce Back
A i r Tr a n s p o r t Wo r l d
The Magazine of Global Airline Management
A penton publication
www.atwonline.com
A Penton Publication
WORLD AIRPORT
REPORT
report
ATW_JUL_2010_Cov2ƒ.indd 1
6/14/10 3:41:06 PM
ATW_SEPT_2010_Covƒ.indd 1
8/17/10 12:42:00 PM
12/16/10 4:14:06 PM
■
Industry Forecast
•
Forecast for the coming year
•
Passenger & cargo traffic
•
Airline financial results
•
Analysis of future trends
•
Examination of the competitive and
economic landscape
February ■ ATW’s Airline Industry
Achievement Awards
•
November 2006
September 2010 A Penton Publication
INSIDE
World Airline
A spell of
Good Fortune
January
www.atwonline.com
inSide
2010
ForecAst
ATW_JAN2011_Cov3.indd 1
The Magazine of Global Airline Management
A Penton Publication
July
•
■
World Airline Report
•
Used for reference, statistics,
competitive analysis, planning and
Most widely used and comprehensive
strategy
publication containing airline industry
statistics
•
Traffic & financial data
•
World’s Top 25 Airlines
•
Top 50 Airports
•
Specific information on airlines within
•
November
•
Offers in-depth look at trends and the
regions
December ■ Fleet Planning and
Asset Management
Fleet summaries for over 350 airlines
•
the industry’s most prestigious awards
September
•
Featuring Airline of the Year
•
•
Understand winning strategies
■
World Airport Report
•
Supported by Arthur D. Little’s
Future views of aircraft and engine
asset values, lease rates and the
Examines the evolution of world airport
of airport
22nd Annual report on fleet planning
and asset management
availability of financing
traffic by region of the world and type
•
MRO Market Review
general state of MRO worldwide
37th Annual Tribute to the winners of
demonstrated by winning airlines
■
•
3rd quarter financial results for US
Majors
extensive research and data collection
•
Identifies success factors among
leading airports
•
Analyzes why some airports lag
2011 MEDIA GUIDE
A i r Tr a n s p o r t Wo r l d
|3
Reaching the Industry’s
Most Qualified Decision-Makers.
One-year qualification
Combining print, online and in-person events will optimize communicating your brand
ATW’s one-year qualified circulation far exceeds
that of Airline Business
and your message to your target audience in a variety of formats, increasing your
exposure.
ATW Media’s powerful brands bring a level of safety to your investments because we
prove our delivery and readership, demonstrate superior online traffic and attract only the
cream of the crop to our events.
ATW One-Year Qualification
83.3%
Airline Business
One-Year Qualification
16.3%
ATW advertisers gain access to the most current, qualified airline industry decision-makers.
ATW is the only magazine that audits by function. This means that you as a buyer have a
better idea of what ATW readers actually do. Titles can vary, functions do not.
ATW DELIVERS ACCESS TO DECISION-MAKERS
Corporate Official/
Planning/Finance/Legal
29.0%
18.1%
Marketing/Sales/
Scheduling/
Route Planning/
Capacity Planning/
Distribution
(Source: ATW, December 2010 BPA; Airline Business, December 2010 BPA
Other 1.9%
Three-Year Circulation
Three-year circulation isn’t good for anybody.
Every ATW reader has been qualified within the
past two years; not so with Airline Business,
which has a large number who have not been
qualified in three years. This means a significant
8000
portion
of their circulation will be questionable.
7000
7,683
6000
Purchasing 1.6%
Information
Systems/MIS/
Networks 3.1%
26.7%
16.0%
Maintenance/
Engineering/
Technical Design
Operations/Flight/
Ground Training/
OPS Planning
(Source: December 2010 BPA; total qualified 34,400)
ATW influences decision-makers around the globe
5000
4000
North America
12,437
3000
Europe
10,983
2000
1000
0
Asia
4,387
Africa
1,453
0
ATW
India
979
Middle East
1,413
Airline Business
(Source: December 2010 BPA)
Central America
South America
Caribbean
1,274
Asia/Pacific
1,474
On average, subscribers
share their issues of ATW
with 3.7 people.
(Source: January 2011 Signet Study)
4 | 2011 MEDIA GUIDE
A i r Tr a n s p o r t Wo r l d
(Source: December 2010 BPA)
E-Media Integration Brings
Key Decision-Makers to You.
ATWOnline products allow your company to stand apart from the rest of the crowd by
offering customized, integrated marketing solutions. ATWOnline.com averages 140,000
unique visitors monthly and 20% growth per month.
Channels
Ensure that your message and brand is connecting directly to your target audience by
sponsoring select Channels within ATWOnline. Channels include:
A range of options for
Reaching Decision-Makers
in China
ATWOnline China Weekly News. Each
week, your advertisement arrives in our
reader’s inboxes. We sell a maximum of three
advertisements per newsletter to ensure your
•
Aircraft/Engines/Components
•
Airline Finance/Data
•
Airports & Routes
•
ATW China
•
Eco-Aviation
•
International Aviation & Regulation
•
IT & Distribution
•
Operations & Maintenance
message makes the impact you desire.
Newsletters
Sponsor the Chinese Channel. Create a
ATW Daily News
presence on the channel to capture readers
•
Daily news about airlines and related industries, traffic and aircraft transaction data,
commentary and insight from around the globe
who come directly to the site and to remind
readers who have arrived from the newsletter.
•
Current opt-in circulation – 42,000 • Average Open % – 39.37
Chinese Microsites. Communicate
ATW’s Skypaths
important information about your company in
•
A weekly roundup of airline route announcements
Chinese. These efficiently priced sites will be
•
Covers airlines around the globe as they increase route frequencies, launch new
destinations, discontinue service and form new codeshares
created and translated for you.
•
Current active subscribers – 16,000 • Average Open % – 64.98
ATW’s Eco-Aviation Today
•
Monthly newsletter providing the latest environmental news and trends affecting the
world’s airlines
•
Updates subscribers on how the air transport industry is working to reduce its impact
on the planet
•
Current opt-in circulation – 17,500 • Average Open % – 27.18
ATW’s Airports Today
•
Monthly newsletter covering runways and terminal development, environmental
issues, regulation, privatization, safety and security, IT, new routes and services
•
Current opt-in circulation – 20,000 • Average Open % – 38.48
ATWOnline China Weekly News
•
Reaching the Chinese market weekly, your brand can be one of three advertisements
per newsletter
•
We will translate your message in Chinese free of charge
•
Current opt-in circulation – 4,000 • Average Open % – 17.86 2011 MEDIA GUIDE
A i r Tr a n s p o r t Wo r l d
|5
Position Yourself As a Thought Leader
with Additional Online Opportunities.
ATW WEBINAR BENEFITS
WEBINARS
Air Show Packages
•
ATW Webinars reach around the globe
Make a statement during the most
to assemble a distinguished audience of
important air shows of 2011: Paris Air
decision-makers by providing a content-
Show and Dubai Air Show
rich experience that allows you, the
Package Includes:
sponsor, to share your knowledge and
•
•
•
•
•
•
Work with ATW staff to shape
the content and ensure that your
expertise shines
Placement of your company’s
logo on all marketing (print and
online) before, during, and after
the webinar—a value of more than
$41,000 worth of marketing
Marketed on ATWOnline for 12
months and available on-demand
throughout the year
expertise while positioning your company
Perceived by viewers as
educational, informative and
entertaining
This new feature brings advertisers
For 2011 we have more webinar
options to suit your needs.
your company can display its thought
Work with an ATWOnline editor to
increase your webinar’s quality and
heighten its credibility. Choose an
area of your company’s expertise
and build events around your
sponsored webinar.
•
Webinar Plus: Includes an
editorially moderated webinar plus
a downloadable podcast of the
event, white paper posting, and
custom research performed on the
registrants.
•
Product-Focused Webinar: We will
hire a moderator, coordinate and
produce the webinar from start to
finish, and deliver the audience to
learn more about the products you
would like to feature.
Social Media
Work with ATW to promote your message
through our social media channels.
Facebook
Twitter
more than 3,800 followers
nearly 4,400 followers
LinkedIn
Air Transport World
6 | 2011 MEDIA GUIDE
ATW Events
A i r Tr a n s p o r t Wo r l d
News the week before and week of the
as the thought leader in a chosen category.
Ask the Expert
and readers together. Readers can ask
show
•
Key placement of your logo on the
website next to the official air show
logos
•
Placement of your logo on the special
show news section on the website
questions to experts in the field and
leadership by being the expert. Premier sponsorship of ATW Daily
each day
•
Get a two-minute video with a
representative of your company at
Have direct communication with viewers
the air show or replace with one of
as you select which questions to answer
your own
and display.
•
Only one expert per field is allowed.
ATW Events are Unique,
Best-of-Class Networking Opportunities.
37th Annual Airline Industry Achievement Awards
February 8, 2011 in Washington, DC
Each year, ATW holds two major events: The ATW Airline Industry Achievement Awards and
ATW’s Eco-Aviation Conference. These events are supported and attended by the elite in the
airline industry.
7
7
Airlines, industry officials and suppliers gather to honor the best in the industry. The
awards dinner and presentation is attended by the top world airline management and
provides an opportunity for airline industry members to come together and celebrate the
achievements of their partners, customers and friends.
Integrated Sponsorship Opportunities – Print, Online, In-Person
•
Major Sponsor Package
•
VIP Reception after Event for Winners and Sponsors
•
Evening Entertainment
•
Corporate Gift
•
Sponsorships can be customized – just ask!
Next event: February 13, 2012, Pan Pacific Hotel – Singapore
7
7
Ad Awards
Preceding the Airline Achievement
7
7
Awards gala dinner, ATW hosts the
annual AdAwards
event. A panel
of ATW’s airline
readers chooses
winners—your
company’s key
target audience.
7
2011 MEDIA GUIDE
A i r Tr a n s p o r t Wo r l d
|7
Eco-Aviation Conference Delivers
Cutting Edge Information.
The Flightpath to a Greener Future
4th Annual Eco-Aviation Conference
May 3-5, 2011 in Crystal City, VA (near Reagan National Airport)
ATW’s 4th Annual Eco-Aviation Conference looks at the strategies and technologies being
implemented by the air transport industry as it strives to create a greener, sustainable future for
itself and the planet. ATW’s Eco-Aviation Conference was the first and still is the only conference
in North America devoted to addressing a broad spectrum of topics arising from commercial
aviation’s impact on the environment. Attendees to this two-and-a-half day event include high-level
executives in the airline industry and those interested in supplying eco-solutions to the air transport
industry. Eco-Aviation is here to stay regardless of fuel price movements and economic downturn
The airline industry must continue toward a greener future.
Sponsorship Opportunities
•
•
•
•
•
•
•
•
•
8 | 2011 MEDIA GUIDE
A i r Tr a n s p o r t Wo r l d
Receptions
Morning Breakfast
Luncheon
Coffee Breaks
Corporate Bags
Hotel Key Cards
Company-Sponsored Lanyard
Webcast Event Sponsorship
Create your own sponsorship package!
Up-to-the-Minute News
on All Sectors of Aviation.
CIRCULATION BREAKDOWN
Executive Profile
2%
23%
19%
31%
16%
9%
Chairpersons/CEOs
Presidents
Target Audience
Vice Presidents
Executives in the commercial, business and military aviation industries
Directors
Managers
Products
Other
SpeedNews – A weekly newsletter that publishes the latest news and developments in the
Industry Profile
52%
12% 9% 7% 6% 2%
12%
commercial and business aviation industries in an easy-to-read PDF format.
Manufacturers
SpeedNews Today – A daily online supplement of SpeedNews designed to bring the
Airlines/Airline-Related
reader the top news of the industry in a headline-only format
MRO
SpeedNews Defense BiWeekly – A PDF newsletter providing readers with the latest news and
Independent Consultants
developments in the military aviation industry in the same concise format as SpeedNews.
Distributors
Aircraft Insider – A weekly PDF publication designed for Aircraft and Engine Traders
Industry Organizations
which features aircraft transactions reported in SpeedNews and includes the world’s
Other
largest leading paid listings for aircraft, engines, and APUs for sale.
Geographical Profile
(excludes forwarding)
80% 7% 7% 4% 1% 1% The Windshield – A weekly online complimentary supplement that expands coverage on
the week’s top industry news, highlights from the current SpeedNews newsletters, and
North America
information on SpeedNews activities and industry events (formerly STW).
Continental Europe
UK/Ireland
SpeedNews Conferences – SpeedNews is organizing five conferences in 2011 designed
Asia/India/China
for senior-level decision-makers, equipment manufacturers, marketing representatives,
Latin America
investment bankers, raw material suppliers, and analysts.
Middle East/Africa
•
Aerospace Raw Materials & Manufacturers Supply Chain Conference
(Source: Penton Research, August 2010)
•
25th Annual Commercial Aviation Industry Suppliers Conference
•
9th Annual Aerospace & Defense Aviation Industry Suppliers Conference
•
12th Annual Aviation Industry Suppliers Conference in Toulouse
•
16th Annual Regional & Business Aviation Industry Suppliers Conference
AVERAGE Web Statistics
Average Page Views Unique Visitors
Average Time per Visit 168,447
25,845
9.5 mins.
SpeedNews Aircraft & Engine Availability
SpeedNews.com maintains the industry’s most comprehensive online database of aircraft
and engines/APUs available for sale or lease. It is free to browse the database and free to
Social Media
Twitter followers
875
(5% growth monthly)
Twitter Conference followers
(Source: January 2011, Omniture & DART)
list items. These directories are updated in real-time, ensuring high quality, up-to-date
information. Airlines, banks, manufacturers, leasing companies and brokers all contribute,
making these directories the most comprehensive anywhere in the world, online or in print.
88
For more information or to place an advertisement, contact Steve Costley at 310-595-9401 or [email protected].
2011 MEDIA GUIDE
A i r Tr a n s p o r t Wo r l d
|9
Penton Directories & Custom Solutions:
Powerful Reach and Differentiation.
Penton Aviation Media’s online directories offer
you a low-cost tool to reach an audience of airline
executives ready to buy. Includes: maintenance,
training, and Eco-Aviation.
Penton Custom Solutions exists
to provide our clients with custom
designed communication programs
that differentiate them from
their competitors. To accomplish
specific client objectives, Penton is
experienced in creating integrated
strategies that include print, electronic,
database, and research elements that
are proven in establishing our clients
as leaders in their respective markets.
Whether the objective is brand
awareness, new product introduction
or lead generation, Penton Custom
Solutions will create a winning program
and provide measureable return on
investment.
ATW’s Maintenance Directory
Penton Research’s team of highly
accredited experts can customize a
research study for your company and
brand using online, telephone, mail,
focus groups, or central-location data
collection methods, arming you with
the critical market intelligence you
need to stay ahead. We’ll contact
your customers through integrated
measures to find out how they feel
about your products and services, their
perceptions of how you compare to
your competitors, and what you need
to stay ahead with your current target
audience.
ATW’s Eco-Aviation Directory (new in May 2011)
Services can include:
A maintenance services directory for the airline
industry, including heavy maintenance and
conversions; component, composite and instrument
repair; services for avionics, interiors, electrical,
landing gear and more. Listings can be found for
AOG specialists, MRO management & systems, repair
parts suppliers and other maintenance services.
ATW’s Training Directory
A directory of training products and services for the airline industry ranging from flight
instruction to ATC and security training, language courses, maintenance and crew
training programs, and more. Listings include companies that handle installation and
maintenance of training equipment.
Scheduled to launch in May of 2011, the Eco-Aviation directory includes products and
services designed to improve the environmental impact of the airline industry. The scope
of products and services includes aftermarket services, air traffic management technology,
airport services, consulting and legal services, flight planning services, fuel suppliers and
OEMs.
Advertising Opportunities
The Air Transport World online directories are high traffic websites geared to buyers of aviation
products and services. These online directories offer advertisers a highly motivated, influential
and targeted market of buyers of airline industry products and services.
The online directory offers the following advertising options:
•
Top Leaderboard ads (728 x 90 pixels)
•
Logo Package
•
Research Services
•
Content Management and Creation
•
Enhanced Listings
•
Design and Deployment of
E-newsletters
•
Featured Companies
•
Project Management
in the August issue of ATW each year.
•
Direct Mail Campaigns
Enhanced Listings are also available for the ATW Heavy Maintenance Directory published
For more information on any of the above advertising options, contact our directory staff
at [email protected] or 301-755-0162.
10 | 2011 MEDIA GUIDE
A i r Tr a n s p o r t Wo r l d
2011 ATW Editorial Calendar.
Indicates pillar issue
ISSUE
January
EDITORIAL FOCUS
AD DEADLINE
WEBINAR
BONUS DISTRIBUTION/AD STUDIES
Airline Industry Forecast & Market Review
•
World Airline Financial Results
•
Passenger Traffic Outlook
•
Air Cargo Outlook
MRO
Eco-Aviation: Airframe & Engine Update
06 DEC 2010 Industry
Forecast
37th Annual ATW Industry Achievement Awards
Airline Ancillary Revenue Update
North American Airports
07 JAN 2011
March
Large Transports: Narrowbody Market Update
ATW Awards Coverage
US Majors Year-End Financials
07 FEB 2011
SpeedNews Commercial Aviation Suppliers Conference,
Mar. 7-9, Los Angeles, CA, USA
ISTAT Annual Conference, Mar. 13-15,
Scottsdale, AZ, USA
Aircraft Interiors, Apr. 5-7, Hamburg, Germany
April
MRO: OEM Service Solutions
Air Cargo and Logistics Update
Training and Simulation
07 MAR 2011 MRO
MRO, Apr. 12-14, Miami Beach, FL, USA
WATS, Apr. 19-21, Orlando, FL, USA
Regional Airline Market Review
Regional Airframes & Engines
Eco-Aviation: Emissions and Regulation Update
06 APR 2011 Eco-Aviation:
Eco-Solutions
in Practice
ATW’s 4th Annual Eco-Aviation Conference,
May 3-5, Washington, DC, USA
Routes Europe, May 8-10, Cagliara, Italy
RAA, May 16-19, Nashville, TN, USA
EBACE, May 17-19, Geneva, Switzerland
June
European Airports
Paris Air Show Preview
ATW 4th Annual Eco-Aviation Conference Coverage
US Majors First Quarter Financial Results
06 MAY 2011 Training for the IATA AGM, June 5-7, Singapore
Bottom Line
Paris Air Show, June 20-26, Paris, France
July
48th
•
•
•
•
•
08 JUN 2011 Social Media
August
Annual Heavy Maintenance Directory
Airline Distribution Strategies
Paris Air Show Report
07 JULY 2011
ACPC, Aug. 20-23, Atlanta, GA, USA
The World Airport Report
US Majors Second Quarter Financial Results
Eco-Aviation: Airlines & ATM Update
08 AUG 2011
SpeedNews European Aviation Industry Suppliers
Conference, Sept. 19-21, Toulouse, France
Aviation Expo China, Sep. 21-24, Beijing, China
MRO Europe, Sept. 27-29, Madrid, Spain
ERA, Sept. 28-30, Rome, Italy
Routes, Oct. 2-5, Berlin, Germany
October
ATW/SITA Passenger Self-Service Survey
RFID Update
Avionics and Systems
07 SEPT 2011 Creating
Ancillary
Revenue
Routes, Oct. 2-5, Berlin, Germany
NBAA, Oct. 10-12, Las Vegas, NV, USA
SpeedNews Regional and Business Industry Suppliers
Conference, Oct. 26-28, Rancho Mirage, CA, USA
November
MRO Market Review
Engines
Eco-Aviation: Biofuels Update
Middle East Airports
07 OCT 2011 Eco-Aviation
Association of Asia Pacific Airlines, TBD
ALTA, TBD
Dubai Air Show, Nov. 13-17
Dubai, United Arab Emirates
December
Fleet Planning and Asset Management
•
Aircraft
•
Engines
IT Trends
US Majors Third Quarter Financial Results
07 NOV 2011
Signet Studied Issue
February
ONLINE Signet StudY
Signet Studied Issue
May
ONLINE Signet StudY
Signet Studied Issue
ONLINE Signet StudY
September
Signet Studied Issue
ONLINE Signet StudY
Annual World Airline Report
The World’s Top 25 Airlines
Top 50 Airports
Top 10 Low-Cost Carriers
Airline Fleets
Airline Alliance Update
Winning Airline ATW Industry Awards, Feb. 8, Washington, DC, USA
Strategies
FAA Forecast Conference, Feb. 15-16,
Washington, DC, USA
Routes North America, Feb. 13-15,
Santo Domingo, Dominican Republic
2011 MEDIA GUIDE
A i r Tr a n s p o r t Wo r l d
| 11
2011 ATW Print Advertising Rates.
PRINT AD SIZE REQUIREMENTS
(Sizes are indicated in inches first, then in
millimeters.)
Keep live matter at least 1⁄2” from
bleed edges.
full page
7.75 x 10.5
197 x 267
1/3
vert.
full spread bleed
15.75 x 10.75
400 x 273
2.125
x
10
Four Color Process Rates
Size
(All rates USD)
1x3x 6x9x12x18x24x36x
full page 150301449214097138851373913219 12825
12453
2/3 pg 120021142511118109721085710484 101779919
1/2 Island
11187
10642
10360
10227
10105
9770
9519
9280
1/2 H or V
9809
9327
9083
8994
8930
8618
8412
8210
2/3 vert.
1/3 H 801476377481742173187116 6966
6833
4.5 x 10
114x254
1/3 S or V
7534
7199
7036
6958
6894
6729
6615
6476
1/4 H 692166046479642163896196 6096
5983
1/4 V 646061726097601760045827 5739
5664
1/6 H 575255035421537353415208 5145
5069
1/6 V 530950775002499449544838 4789
4756
BLACK-AND-WHITE Rates
jr spread
15.75 x 5
400 x 127
jr spread bleed
15.75 x 5.625
400 x 143
Size
(All rates USD)
1x3x 6x9x12x18x24x36x
full page 121161165611243110221087010352 100399512
2/3 pg 908285768263810979957623 7361
7009
1/2 I 826777947512737072816910 6697
6370
1/2 h or v
6882
6485
6260
6131
6067
5758
5573
5288
1/3 h 512048014632451944814256 4119
3917
1/2
vert.
1/4 h 400037683631357135263342 3235
3060
3.25 x 10
83 x 254
1/2 island
1/6 h 284526672567240224782348 2274
2140
4.5 x 7.5
114 x 191
Cover Rates
1x3x 6x9x12x18x24x36x
Inside front172861666116216159511579915210 14738
14328
1/4
vert.
4.5 x 4.875
114 x 123
1/3 horiz.
7 x 3.125
178 x 79
3.25 x 4.875
82 x 123
1/3 square
1/4 horiz
7 x 2.25
178 x 57
1/6 horiz.
4.5 x 2.25
114 x 57
2.125 x 4.875
54 x 123
1/6
vert.
1/2 horiz
7x5
178 x 127
Outside back
180461738416920166851645515913 15635
14989
Classified Advertising Rates
Size 1x 3x6x12x
1 page
6821
6599
6281
5968
2⁄3 page
5464
5178
4918
4611
1⁄2 page H or V
3795
3636
3487
3318
1⁄3 page H or square
2539
2465
2343
2120
1⁄4 page square
2343
2120
1961
1728
1⁄6 page V
1823
1733
1585
1458
Business Card 1049 880
689
604
Productline $2500
1/6 page ad runs 6 times per year
Remnant rates available
occasionally after closing; please
consult your ATW representative.
Special Advertising Options
Cancellation policy: Cancellations
must be submitted no less than 30 days
in advance of campaign start. Cancellation
with less than 30 days notice will be subject
to a 50% cancellation fee. ATW reserves
the right to withhold approval of advertising
material not meeting ATWOnline business
objectives.
12 | 2011 MEDIA GUIDE
Inside back
172861666116216159511579915210 14738
14328
A i r Tr a n s p o r t Wo r l d
• Belly bands • BRCs • CD ROMs
• Rich media in the digital edition of ATW
Contact us for rate information
• Gatefolds • Inserts
Special Positions
All specified or guaranteed positions on full pages, other than covers, are charged at the earned black
and white space rate, plus 10% per page. For consecutive full pages or fractionals, earned black
and white space rate, plus 10% for second and succeeding pages. Junior Spreads billed at one page
earned rate plus 10%.
ATW Print Technical Specifications.
For more information or for help in
creating digital files for ATW, please
contact the Penton Technical Support
Team at
+1 216-696 7000 x1727
or 1 800-321 7003.
Note: All material shipped from outside
the U.S. must be shipped prepaid via air
mail.
ATW’s preferred file format is a press ready
PDF, created from a postscript file from
your native application. Please do not
export to a PDF from your applications. We
have found these files to be unreliable.
•
ATW uses computer-to-plate technology
for all printed material. When sending
digital files, please use the following
specifications/instructions:
•
1. Platform: Macintosh or PC accepted
2. Files Accepted: PDF/X, DCS2, PDF
(Prepress high resolution), or Postscript
files. All PDF/X files should be verified by
the DDAP Verifier program www.ddap.org.
Instructions for creating Postscript
or PDF files are available at www.
pentondigitalads.com. You can access
them by selecting Creating Postscript or
Creating PDF files from the list of options
in the upper left-hand corner. Native
Adobe InDesign files with all supporting
elements may be submitted; however, a
$250 conversion charge will be applied.
For information on other file formats,
please visit www.pendtondigitalads.com.
PROOFS: ATW will not be held liable for the
reproduction of any ad submitted without a
SWOP-certified proof.
ATW Digital Drop-off Site:
www.pentondigitalads.com
For information on other file formats, please
visit www.pentondigitalads.com.
3. Color: Please send all files in CMYK
mode unless a Pantone color is running.
RGB files must be converted to CMYK.
Please indicate all colors, including
Pantone colors, on the checklist. Do not
embed CIE Lab color or ICC profiles in
your files. These will not render correctly.
4. Embedded Images: The minimum
resolutions requirements are 300 dpi for
full-color artwork or grayscale artwork and
1200 dpi for Bitmap (black & white line
art). Images and logos from websites are
not usable for print ads.
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Imation Matchprint SWOP Lo-Gain
Negative Proofing System
Imation Matchprint SWOP Lo-Gain
Positive Proofing System
Imation Matchprint Digital Halftone
Proof CreoScitex
Imation Matchprint Pro w/Xerox
DocuColor 12
Trendsetter Spectrum/Proofsetter
Spectrum
Kodak Approval Digital Color Proofing
Iris Pro SWOP
Fuji Color-Art System CR-T4 SWOP
Fuji Pictoproof
Fuji FinalProof
AGFA Pressmatch Dry Negative
Proofing System
AGFA Pressmatch Aqueous Proofing
System
DuPont Digital Waterproof
DuPont Waterproof
Polaroid Polaproof Digital Halftone
Proofing
ORIS/Epson
For more information on SWOP
requirements please visit www.SWOP.org.
ATW will not be held liable for the
reproduction of any ad submitted without
a SWOP-certified proof.
6. Electronic file transfer: You may submit
electronic files via our digital drop-off
site: www.pentondigitalads.com. When
submitting files via the website, a SWOPcertified proof must be mailed to:
Air Transport World
Attention: Valerie Carver
Client Services Manager
The Blair Building
8380 Colesville Road, Suite 700
Silver Spring, MD 20910 USA
Phone: +1 301-755-0164
[email protected]
7. Storage: ATW does not keep a copy of
electronic files. Advertisers must retain
the original copy.
5. Proof: SWOP-certified proofs for all ads
must be provided. Recommended SWOPcertified proofs:
2011 MEDIA GUIDE
A i r Tr a n s p o r t Wo r l d
| 13
E-Media Specifications.
Newsletter Top 468 x 60
Newsletter
Side
120 x 600
Newsletter AdS
Channels
Top: 468 pixels wide x 60 pixels tall
Side: 120 pixels wide x 600 pixels tall
Middle: 180 pixels wide x 150 pixels tall
• Maximum file size: 25 KB
• All ad positions include up to 50 words
of text to be placed next to the graphic
• All positions: GIF or JPG only, target URL
Channels include upper and lower
leaderboard, upper and lower rectangle
and logo.
Rectangle
Newsletter
Middle
180 x 150
Rectangle
300 x 250
300 pixels wide x 250 pixels tall.
• Maximum initial load file size: 35KB
• GIF, JPEG, or Flash accepted
• If using Flash, back-up GIF or JPEG
is also required and clickTag must be
coded into file (please ask for clickTag
instructions)
Roadblock
Roadblock
640 x 480
Leaderboard 728 x 90
88 pixels wide x 31 pixels tall. • Maximum initial load file size: 10KB
• GIF, JPEG, or Flash accepted
• If using Flash, back-up GIF or JPEG
is also required and clickTag must be
coded into file (please ask for clickTag
instructions)
Single Ad Unit Take Over –
One Week
• Own one ad position for one week and
block out the competition.
• Choose between Top Leaderboard
(728x90) or Top Rectangle(300x250)
• Get all impressions available in chosen
position for a week (5 Days)
Site Take Over – One Week
• Own ALL ad positions for one week and
block out the competition completely
• All Ad Unit and All Impressions
(Includes Roadblock)
• Can only be booked if there are no
prior advertising bookings for that
spot. Exclude Channel Impressions if a
Channel is sponsored.
Leaderboard
Whitepaper
728 pixels wide x 90 pixels tall
• Maximum initial load file size: 35KB
• GIF, JPEG, or Flash accepted
• If using Flash, back-up GIF or JPEG
is also required and clickTag must be
coded into file (please ask for clickTag
instructions)
Rich Media Guidelines
Offering a free white paper or research
report is a powerful B2B tool that can
stimulate high click-through rates,
generate leads and influence purchases.
Please contact Jason Washburn at +1 216 931-9161 or jason.washburn@
penton.com with material questions
Logo 88 x 31
(Based on IAB Standards)
14 | 2011 MEDIA GUIDE
This dominant ad format takes over the
homepage and acts as a site introduction
for up to 20 seconds. Sponsorship is
exclusive for a week at a time.
640 pixels wide x 480 pixels tall
• Ad will appear for 15 seconds before
user is taken to the home page.
• Maximum initial load file size: 50 KB
• GIF, JPEG, or Flash accepted
• If using Flash, back-up GIF or JPEG
is also required and clickTag must be
coded into file (please ask for clickTag
instructions)
Logo
A i r Tr a n s p o r t Wo r l d
E-Media Rates.
AIRSHOW PACKAGES
Paris Air Show:
Dubai Air Show:
$15,000
$13,000
10% Premium for all positions
week before and week of: Paris,
Dubai, MRO, MRO Europe, Routes,
RAA
Chinese Micro Site
$1,500 setup (includes 1,000 words,
link to website, 1 picture). Call for quote
for more complex sites. Hosting: $500/month
Combination “Power Buy”
With purchase of a campaign on
ATWOnline, include an ad on SpeedNews.
com for $500/month
Vertical Search Works
Relevant Content Advertising.
Advertising links appear next to
contextually related editorial content.
Readers click on the advertiser’s related
link for additional information about the
advertiser
10 Pages of Content: $10,000
20 Pages of Content: $20,000
Special Programs
ATWOnline PricING
Search Results Sponsorship $3,000 per month
Deadlines for eNews and
Website Ads
Poll Sponsorship
$2,500 per two week poll
Roadblock
$4,000 per week
Website Ask the Expert
$2,500 per month, 3 month minimum One week prior to launch date
Podcasts$3,000
eNewsletters One week prior to drop date
Run of Site Positions
Whitepapers Top Rectangle
$6,300 per 100,000 Impressions
One week prior to posting
Lower Rectangle
$4,600 per 100,000 Impressions
Top Leaderboard
$6,300 per 100,000 impressions
Lower Leaderboard
$2,500 per 100,000 impressions
Channels (price per month, exclusive sponsorship)
Months 1x3x6x12x
Aircrafts/Engines/Components $4,000$3,600 $3,200$3,000
Airline Finance/Data
$4,000$3,600 $3,200$3,000
Airports & Routes
$4,000$3,600 $3,200$3,000
ATW China
$4,000$3,600 $3,200$3,000
Eco-Aviation$4,000$3,600 $3,200$3,000
International Aviation & Regulation $4,000$3,600 $3,200$3,000
IT & Distribution
$4,000$3,600 $3,200$3,000
Operations & Maintenance $4,000$3,600 $3,200$3,000
E-NEWSLETTER BANNERS/SPONSORSHIP
Daily News (price per week)
Weeks
Top (468 x 60) & up to 50 wds
Side (120 x 600) & up to 50 wds
Middle (180 x 150) & up to 50 wds
1x
$3,200 $3,200 $2,900 4x
$3,000 $3,000 $2,700 12x24x36x52x
$2,750 $2,500 $2,250 $2,000
$2,750 $2,500 $2,250 $2,000
$2,450 $2,200 $1,950 $1,700
Single Ad Unit Take Over – One Week
$10,000.00 Gross
Skypaths Newsletter (price per month; 4 weekly issues)
Add Corresponding Bottom Unit
Weeks
1x 4x 12x24x36x52x
$3,500.00 Gross
Top (468 x 60) & up to 50 wds
$1,000 $900 $800 $700
$600
$500
Site Take Over – One Week
Side (120 x 600) & up to 50 wds
$1,000 $900 $800 $700
$600
$500
$35,000.00 Gross
Whitepaper
Middle (180 x 150) & up to 50 wds $900 $800 $700$600$500$400
3-Month Ungated posting $1,000 Net
Eco-Aviation Today Newsletter OR Airports Today Newsletter (price per monthly issue)
3-Month Gated posting
$3,000 Net
Months 1x4x12x
eNewsletter and standalone
Top (468 x 60) & up to 50 wds
$1,500$1,300$1,100
announcement packages available
Side (120 x 600) & up to 50 wds $1,500$1,300$1,100
Middle (180 x 150) & up to 50 wds $1,300$1,100$900
ATW China Newsletter (price per month: 4 weekly issues)
Cancellation policy: Cancellations
must be submitted no less than 30
days in advance of campaign start.
Cancellation with less than 30 days
notice will be subject to a 50%
cancellation fee. ATW reserves the
right to withhold approval of advertising
material not meeting ATWOnline
business objectives.
Months 1x4x12x
Top (468 x 60) & up to 50 wds
$4,000 $3,000 $2,000
Side (120 x 600) & up to 50 wds
$4,000$3,000$2,000
Middle (180 x 150) & up to 50 wds
$3,500 $2,500
$1,500
WEBINAR
1x
Editorially Moderated Webinar $20,000
Webinar Plus*
$23,000
Product Focused Webinar $12,000
2x
3+x
$18,000 $17,000
$21,000 $20,000
$11,000 $10,000
*Includes webinar, downloadable podcast
of webinar, white paper posting and research performed on registrants.
2011 MEDIA GUIDE
A i r Tr a n s p o r t Wo r l d
| 15
ATW MAGAZINE
ATW Sales & Editorial Contacts.
Business & Editorial Headquarters
E-MEDIA/ATWONLINE.COM
William A. Freeman III
Group Publisher
8380 Colesville Rd. Ste. 700
Silver Spring, MD 20910
Tel: +1 301-755-0166
Fax: +1 913-514-3908
[email protected]
Production
Valerie Carver
Client Services Manager
Tel: +1 301-755-0164
Fax: +1 913-514-3899
[email protected]
Stephanie Gallo Krasnoff
Group Marketing Manager
Tel: +1 301-755-0168
Fax: +1 913-514-3669
[email protected]
Circulation
Abi Ahrens
Audience Development Director
Tel: +1 913-967-1686
Fax: +1 913-514-6686
[email protected]
FRANCE/SPAIN/ITALY/
SWITZERLAND/BELGIUM/ISRAEL
Georges France
President, France World Link
6 Impasse de la Grande Fontaine
91510 Janville, France
Tel: +33 (0) 1 6-082-9888
Fax: +33 (0) 1 6-082-9889
[email protected]
GERMANY/SCANDINAVIA/
AUSTRIA/EASTERN EUROPE
Victoria and Norbert Hufmann
Regional Managers
Meckstr. 3-5, 90762 Furth,
Germany
Tel: +49 (0) 911 939764-3 Fax: +49 (0) 911 939764-59
[email protected]
US WEST COAST/
WESTERN CANADA/MEXICO
Richard Murowski
Tel: +1 630-980-6570
Fax: +1 913-514-6619.
[email protected]
X X PENTON RESEARCH
E-Media
Jason Washburn
E-Media Sales Manager
1300 E. 9th St.
Cleveland, OH 44114 USA
Tel: +1 216 931-9161
Fax: +1913 514-3630
[email protected]
Lisa H. Ray
Director of Digital Data
Development and E-Media
Production
Tel: +1 410-360-4551
[email protected]
RUSSIA
Sergey Stanovkin
Director, Dars Consulting
Marketing Services Worldwide
Building 16
7, Derbenevskaya naberezhnaya
Moscow, 113824, Russia
Tel: +7 495-775-0735
Fax:+7 495-775-0736
www.dars.ru
[email protected]
JAPAN
Yoshinori Ikeda
Managing Director,
Pacific Business, Inc.
Akutagawa Bldg., 7-7,
Nihonbashi Kabutocho,
Chuo-ku, Tokyo 103-0026,
Japan
Tel: +81 3-661-6138
Fax: +81 3-3661-6139
[email protected]
INDUSTRY EVENTS
US EAST COAST, SOUTH/
EASTERN CANADA
Chris Salem
North American Group
Advertising Sales Director,
Commercial Aviation
210 A. Southern Blvd.
Danbury, CT 06810
Tel: +1-203-791-8564
Gabriel Balmes
Group Business & Finance Manager
Tel: +1 301-755-0162
Fax: +1 913-514-3893
[email protected]
KOREA
Young Sang Jo
President BISCOM
K.P.O. Box 1916 Seoul, 110-619 Korea
Tel: +82 2-739-7840
Fax: +82 2-732 3662
[email protected]
UK/NETHERLANDS/
MIDDLE EAST/TURKEY
Ann Haigh
Managing Director - Europe
Tel: + 44 (0) 162-852-6324
Mobile: +44 (0) 780-176-2453
[email protected]
India
Kaushal Shah
1003-B, Lady Raton Tower
Dainik Shivner Marg
Worli, Mumbai 400018 India
Tel: +91 22 6-663-4597
Fax: +91 22 6-663-4596
[email protected]
Australia/New Zealand
Christine Thomas
Tel: +61 3-888-6620
Fax: +61 89-444-4546
[email protected]
Asia Pacific
Hazel Li
66 Tannery Lane #04-01
Sindo Ind. Building
Singapore 347805
Tel: +(65) 6728-2396
Fax : +(65) 6562-3375
[email protected]