Snack Nuts and Seeds - Almond Board Australia

Snack Nuts and Seeds - Almond Board Australia

Snack Nuts and Seeds
Sub-Category Report H2 2013
April 2014
Executive Summary
2
•
Snack Nuts and Seeds accounted for 33% share of the global Snacks category
tracked launches in H2 2013. Snack Nuts and Seeds launches witnessed a CAGR of
29% over the past 5 years, outperforming the Snacks category CAGR of 26%.
•
Asia and Europe are the top 2 markets in terms of Snack Nuts and Seeds launches.
H2 2013 launch activity increased YoY across all regions except Australia/New
Zealand.
•
Kraft is the market leader in H2 2013 Snack Nuts and Seeds launches tracked. The
top 7 companies account for only 5% of the total H2 2013 sub-category launches
tracked, indicating a highly competitive market.
•
Top claims for Snack Nuts and Seeds vary widely across regions. Vegetarian, Ethical
- Packaging and Low Cholesterol are the leading claims in Asia, Europe and North
America, respectively.
•
Peanut is the top flavor in Europe, Asia and Latin America, while Almond ranks first in
North America and Australia/New Zealand.
Methodology and Notes
3
•
This report is a product launch analysis for Snack Nuts and Seeds sub-category and
initially presents a brief analysis of the Snacks category. The report also dives deeper
into the product launch, positioning and flavor trends in the Snack Nuts and Seeds
sub-category.
•
For the purpose of semi-annual trends, the analysis covers the last 3 bi-annual
periods: H2 2012 to H2 2013, where H2 2013 represents second half of 2013.
•
Geographic analysis covers six major regions - North America, Europe,
Asia, Australia/New Zealand, Latin America, and Middle East/North Africa
(MENA). MENA covers the following countries - Algeria, Bahrain, Egypt, Iran,
Israel, Kuwait, Morocco, Pakistan, Qatar, Saudi Arabia, Tunisia, Turkey,
United Arab Emirates.
•
Indexed product launch numbers are obtained by assigning ‘100’ to the start year
values and using 100 as the base calculating all later values in proportion to the
actual product launch numbers. CAGR stands for Compounded Annual Growth Rate.
Category Analysis
www.innovadatabase.com
•
5
Global tracked launches of Snack Nuts and Seeds have grown at 29% CAGR over the
last 5 years. The growth is greater than Snacks category.
Source: Innova Database product launches tracked
•
6
Snack Nuts and Seeds held about 32% share of overall Snacks category launches
over the last 3 half years. Savory/Salty Snacks is the top sub-category.
Source: Innova Database product launches tracked
•
7
Snack Nuts and Seeds' share of Snacks category launches is broadly similar across
regions, highest being in Australia/New Zealand.
Source: Innova Database product launches tracked
•
8
Australia/New Zealand shows a significant decrease in share of Snack Nuts and
Seeds launches in overall Snacks category in H2 2013 versus H2 2012.
Source: Innova Database product launches tracked
Sub-category Analysis
www.innovadatabase.com
•
10
Global Snack Nuts and Seeds launches increased during the period H2 2011 to H2
2013. The semi-annual growth peaked at 23% in H1 2013.
Source: Innova Database product launches tracked
•
11
Asia and Europe are the top 2 regions in terms of Snack Nuts and Seeds launches. All
regions except Australia/New Zealand showed strong YoY growth in H2 2013 launch
activity.
Source: Innova Database product launches tracked
•
12
The regional distribution of Snack Nuts and Seeds launches has remained broadly
stable over the last 3 half years.
Source: Innova Database product launches tracked
•
13
Kraft is the market leader in H2 2013 tracked Snack Nuts and Seeds launches.
Paramount Farms recorded the highest year-on-year growth.
Source: Innova Database product launches tracked
Focus on on-the-go packs, natural claims & exotic flavors
14
Kars Sweet N Salty Mix.
(United States, Sep 2013)
Gold Food Roasted Cashew.
(Russia, Dec 2013)
Description: Eight single serve bags of
sweet and salty snack mix with nuts,
seeds and raisins. Perfect for on-thego. 8 single serve bags. Good
source of protein.
Description: Roasted cashew
kernels in a plastic bag. Premium
Quality. Natural. Source of
vitamins and minerals.
Blue Diamond Bold Almonds with
Wasabi & Soy Sauce.
(Denmark, Aug 2013)
Description: Roasted almonds with
wasabi and soy sauce, in a 150g
plastic container. Smart snacking.
Product Positioning Trends
www.innovadatabase.com
•
16
Ethical - Packaging is the top positioning for Snack Nuts and Seeds in H2 2013.
Vegetarian ranks second but has been marginally losing share.
Source: Innova Database product launches tracked
Top 5 positionings for Snack Nuts & Seeds, by region
•
Vegetarian, Ethical - Packaging and Low Cholesterol are the leading claims in Asia,
Europe and North America, respectively.
Positioning types as % of total sub-category product launches tracked per region
(H2 2012 - H2 2013)
No
Additives/Preser Low Cholesterol
vatives
Total Products
Vegetarian
Halal
Ethical Packaging
913
7%
1%
3%
14%
17%
Europe
2,135
14%
0%
22%
10%
1%
Asia
2,501
14%
13%
8%
7%
6%
Australia/New
Zealand
155
7%
6%
2%
17%
10%
Latin America
448
0%
0%
25%
5%
8%
Middle East/North
Africa
327
8%
21%
20%
6%
12%
Region
North America
Percentages may be greater than 100% due to multiple positionings per product
17
Source: Innova Database product launches tracked
No added preservatives & natural claim launches expand
Sahale Crunchers Almond Snack:
Parmesan Cheese + Herbs.
(Philippines, Dec 2013)
Description: Parmesan cheese and
herbs flavored fruit and almond snack in
a plastic pouch. All natural. No trans
fat. Cholesterol free. Kosher certified.
Certified gluten free.
18
Von Goste Cuisine Natural
Pistazienkerne: Natural
Pistachio Nuts.
(Germany, Dec 2013)
Description: Natural pistachio nuts
in a 100g foil sachet. Premium.
Natural. Pure without additives.
Tribu Linea Natura Mix Nativa
(Almendras, Calabaza, Berries, Pasas,
Soya): Native Mix with Almonds,
Pumpkin, Berries, Raisins, and Soy.
(Chile, Oct 2013)
Description: Native tribe mix almonds,
pumpkin, berries, raisins, and soy. 100%
natural. Functional food rich in fiber and
antioxidants.
Protein, fiber & antioxidant claims find more shelf space
Earths Bounty Snacks To Go
Protein Mix.
(Australia, Nov 2013)
Description: Six snack packs of dry
roasted almonds, pepitas and
peanuts, in a cardboard box.
19
Klorophyll Caramel Glazed
Puffs & Nutts.
(Philippines, Jul 2013)
Serena Mezcla Antioxidante: Antioxidant
Blend of Fruit and Nuts.
(Mexico, Nov 2013)
Description: Puffed millet and
cashew nuts coated with
caramelized coco sugar, in a
plastic container. Low glycemic.
High fiber snacks.
Description: A blend of cranberry, cherry,
walnut, almond and peeled pistachio in a
60g resealable plastic pouch. 100% natural.
Low sodium. Antioxidants help
strengthen the body's defenses and cell
function.
Snacking indulgence with premium offerings
Nuevo Mundo Deli Snacks Frutos
Secos Premium: Premium Nuts
Oriental Mix.
(Argentina, Dec 2013)
20
Description: Premium nuts oriental
mix contain almonds and peanuts
with sesame, soy sauce, a hint of
salt, in a cardboard box.
Stoltzenberg Macadamias in
Schale: Roasted and Salted
Macadamia Nuts in Shell.
(Germany, Nov 2013)
Description: Roasted and salted
macadamia nuts in shell, in a
200g plastic container. Premium.
From South Africa. With original
macadamia nut knife inside the
packaging.
Jumbo Happy Celebrations Premium
Quality Dry Fruits Collection.
(India, Oct 2013)
Description: A mix of almonds, cashew,
pistachios, black kismis, dried dates and
dried apricot, in a cardboard box.
Premium quality. Healthy, convenient
and good value. Cleaned, processed,
and graded under strict supervision for
superior quality. 100% vegetarian.
Product Flavors Trends
www.innovadatabase.com
•
22
The top flavors distribution has remained stable during H2 2012-H2 2013, led by
Peanut.
Source: Innova Database product launches tracked
•
23
Peanut is the top flavor in Europe, Asia and Latin America, while Almond ranks first in
North America and Australia/New Zealand.
Source: Innova Database product launches tracked
Significant influence of ethnic flavors
Duyvis Heat & Eat Notenmix
Aziatisch Gekruid: Asian Spiced
Mixed Nuts.
(Netherlands, Dec 2013)
Description: Microwaveable Asian
spiced mixed nuts in a plastic bag
24 held in a cardboard box.
Pataks Jalfrezi Flavor Jumbo
Peanuts.
(United Kingdom, Nov 2013)
Description: Jumbo peanuts flavored
with Jalfrezi. The Pataks products
have the potential to be one of the
strongest branded propositions in
the roasted nuts snacking market.
Pataks Original, an authentic Indian
recipe.
Choices Markets Natural Matcha
Green Tea Almonds.
(Canada, Oct 2013)
Description: Almonds covered
with matcha green tea, in a clear
resealable plastic bag.
Opportunity for more yogurt & wasabi based launches
SnakClub A Treat in Itself
Best Value Yogurt Nut
Mix.
(United States, Dec 2013)
Description: Yogurt nut mix
in a 255g plastic bag. No
cholesterol. No
25 preservatives.
Kars Sensible Snacks:
Yogurt Apple Nut Mix.
(Philippines, Dec 2013)
Description: A healthy
snacks of yogurt flavored
raisins, honey peanuts
and apple chips, in a 57g
plastic sachet.
Forest Feast Wasabi
Peanuts.
(Norway, Nov 2013)
Rema 1000 Peanuts with
Wasabi Flavor.
(Denmark, Dec 2013)
Description: Wasabi
flavored peanuts in a
plastic bag.
Description: Roasted peanuts
with wasabi flavor, in a 120g
plastic cup.
Grilled & smoked nuts launches trend on
Trader Joes Cashewnoten
Ongezouten & Gegrild: Unsalted &
Grilled Cashew Nuts.
(Belgium, Nov 2013)
Description: Unsalted and grilled
cashew nuts in a 150g tin. Without salt.
26
Byblos Roastery Amendoas
Defumadas: Smoked Almonds.
(Brazil, Sep 2013)
Description: Smoked almonds in a
260g plastic jar. Premium quality.
Tous Les Jours Cacahuetes
Grillees Et Salees: Grilled And
Salted Peanuts.
(France, Nov 2013)
Description: Grilled and salted
peanuts in a 400g plastic bag.
More product applications for versatile combinations
Living Intentions Sprouted Trail Mix
Wild Berry.
(United States, Oct 2013)
SnakClub A Treat in Itself Best
Value Tropical Mix.
(United States, Dec 2013)
Description: Tropical mix (coconut,
papaya, pineapple) of nuts and
fruits, in a 255g resealable plastic
bag. No cholesterol.
27
Seeberger Trail Mix Salzig
Fruchtig Mit Rhabarber: Trail Mix
with Salty Fruity Rhubarb.
(Germany, Nov 2013)
Description: A mixture of roasted
and salted nut kernels, dried and
sweetened fruits (rhubarb and
banana chips) in a 150g foil bag.
Description: A delicious snack to boost
up your day. Includes Organic Raw
Cashews, Organic Sprouted Pumpkin
Seeds, Organic Mulberries, Wild
Goldenberries, Wild Goji Berries,
Organic Himalayan Gold Raisins,
Organic Currants, Organic Sultanas
and Wild Barberries.
Niche launches with potential
Sahale Crunchers Fruit & Almond
Snack: Cherries, Apples + Maple.
(Philippines, Dec 2013)
Description: Light, crispy, and
intensely flavorful, Sahale Crunchers
are the perfect handful of healthy
snacking goodness. Roasted sliced
almonds are combined with naturally
dried cherries and apples. This mix is
lightly glazed with maple, and then
finished with a touch of cinnamon.
28
Gepa Bio Joghurt Cashewkerne:
Yoghurt Cashews.
(Germany, Sep 2013)
Description: A bag of organic
cashew nuts in white chocolate
with yoghurt flavor, in a cardboard
box. The fair trade company.
Ai Hue Thanh Thanh Dau Phong Nuoc
Cot Dua: Peanuts with Coconut
Coating.
(Vietnam, Nov 2013)
Description: Peanuts with coconut
coating, in a 100g plastic bag.