Buis les Baronnies Presentation DefisMed 0804 Presentation

Key Indicators for Sustainable Tourism
DEFISMED
Take the Med Jeune
SKEMA Business School
The team
Table of Contents
Literature Review Highlights!
Sustainable tourism!
Sustainable tourism in Mediterranean!
Case Study: Buis-les-Baronnies, Les Baronnies
Provençales!
Introduction!
ADED Model!
Analysis!
Decision!
Equilibrium!
Dynamic!
Recommendations & Conclusion
Literature Review Highlights
Sustainable Tourism
The “development [that] meets the needs of present tourists and
host regions while protecting and enhancing opportunities for the
future." (World Tourism Organization , 2001)
The current & next challenge for tourism
Supply-led & demand-driven
A key component of competitiveness
Different interpretations and approaches
Literature Review Highlights
Sustainable Tourism in the Mediterranean
Mainly a mass tourist destination
Challenges in the Mediterranean
Several projects already existing
Some limitations
Buis les Baronnies, les Baronnies Provençales
A case st<dy Les Baronnies Provençales
Rhône-Alpes & PACA regions, 2350 km², 212 villages, 40000 inhabitants!
Community of communes of Buis-les-Baronnies!
Drôme department, created in 1997, 21 villages, 5600 inhabitants!
« Panier de biens & de services »!
Baronnies Provençales natural regional park, 130 communes
(Pays de Buis-les-Baronnies Communauté de communes, 2006; Baronnies Provençales, 2004)!
SWOT Analysis
Strengths
• Calm and diversity of the biodiversity of a
rural area!
• Strong environmental and cultural
heritages!
• Outdoor sport activities!
• Increase of the demographic rate!
• Mediterranean climate!
• Local quality products; olives, apricots,
herbs, etc.
Opportunities
• Increase local awareness thanks to the
locals willingness to maintain their
heritages!
• Increase nature activities!
• Support local cooperation:130 communes!
• Develop inland tourism in mediterranean
area
Weaknesses
•
•
•
•
•
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Decrease of the local productivity!
Poor local management skills!
Lack of coordination between local actors!
Aging residents!
Accessibility!
Ecosystem & biodiversity risks!
Threats
• Expending urbanization and overexploitation !
• Touristic offers not matching the demand!
• Lack of communication !
• Loss of public services and !
unemployment
Decision
• Promotion of local products & services!
• «Vertueux» tourism!
• Environmental protection!
• Sport activities with low impact!
• Community life!
• Local cooperation for tourism!
Source of pictures: http://www.destination-parcs.fr/destinations/parc-naturel-regional-des-baronnies-provencales-pr
Equilibrium
Equilibrium
Baronnies Provençales, cooperation between: !
•All the communes!
•Several departments !
•Two regions!
•National government
Dynamic
• Keep promoting a «vertueux» tourism!
• Preserve the social cohesion!
• Improve the efficiency of regional activities !
• Official recognition as a regional park for 2014 (aimed)!
• Attract new fundings
Source of picture: http://www.baronnies-provencales.fr/
Recommendations
• Analyze the strengths & weaknesses of the
territory regarding the products & services!
• Define the strategies based on results to
make the destination attractive!
• Involve all the stakeholders in the project
Source of pictures: http://www.destination-parcs.fr/destinations/parc-naturel-regional-des-baronnies-provencales-pr
Conclusion
• Buis-les-Baronnies: key learning points and limitations!
• Due to the increasing demand of tourists, sustainability in the
Mediterranean is becoming a key element!
• Some limitations to sustainable tourism
Source of picture:www.horizon-provence.com
Special Thanks
Eric Raulet!
Coordinateur de DEFISMED!
!
Gilberte Bremond!
de les Baronnies Provençales!
!
Thomas Pucci!
Elève ingénieur de l’École Centrale de Lyon!
!
Frédéric Dimanche !
Professeur à Skema Business School