My catalyst is a Katayoon Karimipour (Iran)

Katayoon Karimipour (Iran)
Ms.Communica on design(politecnico di Milano)
Genera ve design project 2013‐14
C) Catalyst, Paradigm and real ons: My catalyst is a
Persian pain ng, I transform it in my rules and finally
I defined my paradigm and rela on between objects.
Mo o:
‫ﭘﺎﻳﺎﻥ ﺷﺏ ﺳﻳﻪ ﺳﭘﻳﺩ ﺍﺳت‬
Payane shabe siah sepid ast
The Darkest hour is just before dawn
Eastern
A) First Theme: cover of Persian poem book
Attributes:1. fluid 2. Decorative 3. Eastern.
References: each specific attribute could be refer
to the following items, respectively:
Paradigm&rela ons:
image or mo f:
decora ve
logo: fluid, eastern and
decora ve
text: eastern
Scenario levels:
B)Transforming fluid&decora ve rules!
LOGO First of all I choose this font (ERAS BOLD ITC)
because it has poten al to transfer characteris cs of
PERSIAN calligraphy in it and a er that I change the
forms and lines step by step to get esatern a ributes.
Fluid
Decora ve