Annual Report

2015 annual report
a legacy of
job seekers
In 1959, Goodwill Industries of Central Florida began providing
tools that help people overcome barriers to employment and find
meaningful work. Today – more than 50 years after our first store
opened in downtown Orlando’s Church Street Station – we’re making
an even greater impact through new Retail Stores, Donation Xpress
Centers, Job Connection Centers and online shopping.
Each year, thousands of Central Floridians turn to Goodwill for lifechanging services and free resources that enable them to get back on
their feet. All of this, of course, is possible thanks to your generous
donations. When you shop or donate at Goodwill, you’re funding
services that help people find jobs and achieve economic selfsufficiency … right here in our community.
Meeting tomorrow’s needs
This year at Goodwill Industries of Central Florida, we
made a number of strategic changes that positioned us
for a sustainable future.
William G. Oakley
President and CEO
Over the last five years, we’ve added new retail stores, Job
Connection Centers and Donation Xpress locations at more
than twice the national average for Goodwill organizations.
That strategy continued to guide us in 2015, as we entered
communities that had long been underserved. Adding our
Apopka Job Connection Center and relocating our Daytona
Beach Job Connection Center enabled us to reach even
more job seekers with relevant employment training and
placement programs – serving nearly 43,000 individuals this
year and placing more than 7,500 in jobs. The workforce is
rapidly evolving, and it’s more important than ever for us to
link job seekers with tools that enable lifelong learning and
career advancement.
As we provide convenient locations for people to shop and
donate, we’ve seen an encouraging increase in donors –
receiving more than 1.1 million individual donations across
the six-county region this year. The generosity of Central
Floridians continues to be the cornerstone of Goodwill’s
success, and the future in this regard looks very bright.
Didier Menard
Board Chair
In 2015, we further developed our vocational services
in response to emerging community needs. Two new
programs, GoodSource Staffing Services and Operation
GoodJobs for Homeless Veterans, reflect Central
Florida’s elevated sense of urgency and accountability for
helping those in difficult circumstances. These initiatives
provide rapid employment for people in need – and their
early successes reinforce
the motivating power of work and
opportunity. We could not be more
thankful for the many employers, government and
nonprofit organizations, and other stakeholders who have
collaborated in these efforts. Hiring our first-ever chief
operations officer, Karla Radka, has helped us strengthen
existing community partnerships and establish new ones.
Expanding our programs also requires that Goodwill
invest in resources to increase our capacity. To that end,
we enhanced our sustainability initiative with the Solar
for Good program, which generates renewable energy to
defray long-term utility costs. We also continue to build new
facilities and retrofit existing ones with “Made in America”
products to support local job growth and reduce our impact
on the planet. Being environmentally responsible is not just
the right thing to do; it also makes economic sense.
As we grow our locations, services and resources, we build
a sustainable future – not only as an organization, but also
for the community as a whole, ensuring that we continue to
advance our mission of “building lives that work.”
William G. Oakley
President and CEO
Didier Menard
Board Chair
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providing innovative
solutions for the
community
In 2015, Central Florida gathered critical momentum to
address the needs of its homeless population, including
military veterans. Goodwill was proud to play a role in this
effort through two key initiatives: GoodSource Staffing
Services and Operation GoodJobs for Homeless Veterans.
Offering rapid
re-employment
An estimated 30,000 Central Floridians
are experiencing homelessness – a
problem that continues to worsen,
despite the economic recovery. At
Goodwill, we know that joblessness
and homelessness are integrally
connected. By addressing both,
we can help individuals find a more
sustainable path toward a better life.
With that in mind, we introduced
GoodSource Staffing Services in
partnership with the Central Florida
Commission on Homelessness. This
temporary staffing program helps
individuals who are homeless, or at
risk of being homeless, find work.
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Goodwill identifies candidates with
the help of partner organizations and
through our network of Job Connection
Centers. Then, our staff screens,
evaluates and matches individuals
with one of our partner employers.
Each candidate receives customized
pre-employment training and can
start working immediately. In our first
10 months, 201 people were placed
in jobs with local companies.
GoodSource’s focus on alleviating
homelessness creates a better
community – and at the same time,
gives employers access to on-demand
staffing options to fill their specific
needs. It’s truly a win-win.
Serving veterans who
served our country
Service members face many unique
challenges as they reintegrate into
civilian life – and employment is a vital
missing link that helps veterans build
a more stable life for themselves and
their families.
In August, Goodwill received a grant
of nearly $280,000 from the U.S.
Department of Labor to provide
employment and supportive services
for homeless veterans in Orange,
Osceola and Seminole counties.
The initiative, known as Operation
GoodJobs for Homeless Veterans,
served 208 clients in 2015.
Veterans are referred to Operation
GoodJobs by agencies including the
Veterans Administration, the Homeless
Services Network, the Central Florida
Commission on Homelessness and
Heart of Florida United Way’s Mission
United program.
Goodwill case managers assess each
veteran’s interests, aptitude and skills,
and help them develop vocational
goals. Then, our staff provides training
and job placement at Goodwill or
with a local employer. Afterward, we
follow up for nine months to ensure
that the veterans are stably employed
and housed. The grant also provides
funds for training, clothing, tools,
identification and transportation
assistance.
Operation GoodJobs builds on existing
connections among providers of
emergency, transitional and permanent
supportive housing, such as the U.S.
Department of Housing and Urban
Development and the U.S. Department
of Veterans Affairs.
New possibilities
and perspectives
For many of Goodwill’s clients who struggle with
finding and holding a job, the future represents
uncertainty and instability. As our staff connects them
with jobs that match their skills and abilities, the days
ahead hold a new sense of purpose and possibility.
Here are some of this year’s success stories:
Gabriel
Criss
After a life of addiction that led
to imprisonment, Gabriel entered
Goodwill’s Operation GoodJobs
for Homeless Veterans program.
Sober for two years, the Army
veteran had been caring for
his ailing mother but became
homeless after her death.
Referred to the Career Connection
Program through Project Compass,
Criss was a 17-year-old who had
dropped out of high school. Upon
joining the Summer Work Experience
Program, she interned as a medical
assistant at a rehab center.
Restaurant Employee
Goodwill connected him with
culinary classes at Pathlight
Kitchen, where one of the chefs
helped him get a part-time job.
After graduating the program,
Gabriel received his food-handling
certification and is now employed
full time as a prep cook in
Osceola County.
“I just wanted to do better with
my life,” he says. “I’m very
thankful to Goodwill for giving
me that chance.”
Medical Assistant
With one-on-one mentoring
from staff at Goodwill partner
organizations, Criss quickly
earned the trust of her managers
and started to handle increasingly
important responsibilities.
Despite personal and financial
setbacks along the way,
Criss completed the Career
Connection Program and
became a full-time
employee at the rehab
center once she turned
18. With newfound stability,
she is now working toward
earning her GED.
Maria
Food Processing Employee
When Maria came to Goodwill’s
Job Connection Center, she had
just left federal prison and was living
in a halfway house. She was full of
worries … but also determined to
start a new life.
Utilizing our career-service
resources, Maria began working
three temporary jobs. With
excellent time-management
skills, professionalism, a positive
demeanor and refusal to quit, she
succeeded in everything she wanted
to accomplish. Her Goodwill mentor
called Maria “the most determined
person I have ever seen in
my nine years with this
organization.”
Today, Maria is working full
time in the food-processing
industry and is on her way
to having a car and
her own home.
“I refused to
let my past
define who I
am today,” she
says. “Thanks
to Goodwill, I got
the help I needed.”
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solutions for the community
Harnessing the
power of solar
In 2015, Goodwill launched Solar for Good, a program
that generates renewable energy by installing solar arrays
on the roofs of selected retail stores. Defraying utility
costs will allow us to provide job training and placement
to an estimated 42,000 more Central Floridians over the
next 25 years.
In our first foray into solar in April 2014,
we obtained a grant from Duke Energy
to fund a 14,000-square-foot rooftop
array on our Waterford Lakes Retail
Store in east Orlando. Since then, the
array has supplied approximately 76
percent of the store’s total energy.
In July 2015, we unveiled a 140-kW,
12,000-square-foot, 423-panel solar
array on the roof of our Oviedo Retail
Store with the support of a SunSense
grant from Duke Energy. The system
will offset an estimated 80 percent of
the store’s annual electricity needs.
Over the next several years, we plan
to install seven more solar arrays
across Central Florida. All told, the
Over the next 25 years, the solar
array installations are expected to:
save nearly
divert almost
million
metric tons of
carbon dioxide
$5.4
4
59k
installations are expected to save
nearly $5.4 million – and divert almost
59,000 metric tons of carbon dioxide
from the atmosphere – over the next
25 years. As part of our “Made in
America” initiative, the solar arrays are
manufactured in the United States.
Solar for Good builds on Goodwill’s long
history of socially responsible practices
and positions us for future success by
providing long-term cost savings.
solar
good
Instilling a love of reading
National studies show that instilling a
love of books and reading is vital to
a child’s development. Unfortunately,
many kids in our community lack these
basic building blocks for success in
school – and some have never owned
a book of their own.
New this year, and modeled after a
successful program run by the Tampa
Bay-area Goodwill, the BookWorks
program aims to change that. Goodwill
volunteers read in preschool and
primary classrooms and then give
each student a book to take home.
Among the participating Title 1
schools are Winegard Elementary
and Pinecastle Elementary in Orlando
and Lakeville Elementary in Apopka.
In 2015, we read 107 books to at-risk
children and provided them with 804
books of their own. We also distributed
nearly 300,000 books to partner
agencies serving kids in need.
store or Donation Xpress
Center year-round. We also
continue to recruit volunteers
for sorting donations and
reading in schools.
In 2015, nearly
300k
Donations of new or gently loved
books appropriate for ages 3-6
are accepted at any Goodwill
books were distributed
to partner agencies
serving kids in need
New places to connect with Goodwill
This year, Goodwill increased our presence in Volusia,
Orange and Seminole counties with new retail stores,
Job Connection Centers and Donation Xpress Centers.
•
In July, we moved the Port Orange Retail Store,
nearly doubling space in a new location. As part of our
“Made in America” initiative, the 13,000-square-foot
store was constructed with 98% U.S.-made materials
and environmentally sound construction practices.
•
lso during the summer, we relocated the Daytona
A
Beach Job Connection Center to a larger facility that
allowed us to expand job training and placement
programs.
•
In November 2015, we opened our first Job Connection
Center in Apopka. The location also includes a retail
store, replacing the existing one on Orange Blossom
Trail. This was our ninth “Made in America” location.
To make giving to Goodwill even more convenient,
we opened four more Donation Xpress Centers
in four counties across Central Florida. At these
locations – which are operated by attendants and
open 7 a.m. to 8 p.m., seven days per week –
donors can track donations through a new online
portal recording annual totals, making it easier to
retrieve the information at tax time.
Orange County
•
•
Conway (4434 Hoffner Ave.)
MetroWest (2295 S. Hiawassee Rd.)
Seminole County
•
Casselberry (591 E. Semoran Blvd.)
Volusia County
•
Ormond Beach (746 S. Atlantic Ave.)
5
In 2015, Goodwill continued to foster new relationships in
the community, connecting more donors, volunteers and
shoppers with our mission of building lives that work.
Among this year’s highlights:
We hosted more than
225 volunteers in our
warehouse and offices –
from corporate groups to individuals
seeking to make an impact. Helping
with projects such as processing
children’s books for our BookWorks
program and sorting donated
electronics for our e-cycle department,
our volunteers logged a total of 19,201
hours – a value of $414,933. We
also hosted many student groups –
including Northern State University
students visiting from South Dakota on
their spring break, high school seniors
from Pine Castle Christian Academy
and first-year students from Rollins
College. Business groups who helped
us this year included Starbucks, Wiley
Corporation, Deloitte, Rollins College
and Siemens.
225
volunteers who served
6
+
=
19,201 $414,933
volunteer hours logged
value of volunteer hours
We connected
with Central Florida’s
emerging business
leaders through facility tours at our
Orange Blossom Trail headquarters.
Orlando Young Professionals and the
Central Florida Partnership’s iConnect
group were among those who saw
“behind the scenes” at our warehouse
this year, witnessing the impact of
shopping and donations.
We enhanced our court-ordered community
service program in partnership with Central Florida’s judicial
court system. Under Florida law, a judge can require offenders to
complete service as a form of restoration/reparation and as an opportunity
for rehabilitation. This year, 2,687 people fulfilled their service at 28
Goodwill locations. In total, they completed 78,412 hours of service –
the equivalent of 38 full-time employees. By providing this chance for
offenders to actively contribute, we’re able to help participants make a
fresh start.
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expanding
Goodwill provides a range of life skills and practical
tools that enable Central Floridians to better their lives.
These include:
Youth programs
•PROJECT COMPASS
Helping non-violent offenders ages
14 through 18 to develop solid study
habits and complete a curriculum
program in partnership with Orange
County Public Schools.
•STUDENT TRANSITION PROGRAM
A training program for 19- to
22-year-old students with disabilities
in partnership with Orange County
Public Schools.
• CITY OF LIFE
Through a partnership with the
City of Life Foundation, Goodwill
provides work opportunities to youth
aging out of foster care – matching
more than 40 young adults with
jobs in 2015.
• GOODGUIDES
Mentoring that encourages healthy behaviors and successful outcomes.
Financial programs
• MONEY $ENSE
A series of dynamic seminars,
funded by Heart of Florida
United Way, that help participants
take ownership of their financial
futures. The course covers banking,
credit, debt, and spending and
savings plans.
• MONEY SMART
Personal finance seminars held at
our Job Connection Centers cover
topics such as home ownership,
consumer fraud, starting a business
and saving for retirement.
8 teens
graduated in 2015 from the
Project COMPASS program.
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Job skills
• JOB CONNECTION CENTERS
Assistance with applying and
interviewing for jobs – including
résumé writing, computer training and career counseling.
• JOB CLUB
Help with interview skills and résumé
writing. Graduates receive a résumé
and a Goodwill Retail Store voucher
for interview attire.
• VOCATIONAL EVALUATION
Reviewing participants’ strengths
and work aptitude, and matching
them to suitable jobs.
•GOODWORKS PROGRAM
& JOB CONNECTIONS Resources to help inmates find jobs –
including computer labs, job leads,
resource libraries, interview prep
and vocational assessment.
•DIRECT PLACEMENT SERVICES
• EMPLOYEE DEVELOPMENT
Career counseling, training, job
matching, coaching and follow-up
services for people with disabilities.
Goodwill’s Discovery Initiative
includes home visits to further
define each individual’s unique
needs and goals.
SERVICES
Temporary work, goal-oriented
counseling and recognition of
participants’ milestones.
•OPERATION GOODJOBS
FOR VETERANS
(NEW PROGRAM)
With a grant from the U.S.
Department of Labor, and in
partnership with numerous
agencies serving local veterans,
Goodwill provides targeted
assessment, training,
job placement and
housing assistance
to former military
service members.
Building lives that work
Every donation to Goodwill directly supports vocational programs that
help clients achieve self-sufficiency. Thanks to donors, volunteers and
community partners, 2015 was another record-setting year.
•Through all our programs and services across six counties,
we served 42,900 individuals and placed more than 7,500 in jobs.
•In October, we hosted job fairs at nine Job Connection Centers –
where 3,000 Central Floridians met with local employers hiring
for a variety of positions. As a result, many people found work
in our community.
Through all our programs and services:
42,900
individuals were served
7,500+
clients were placed in jobs
3,000
Central Floridians met
with local employers
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spreading
the word
Expanding awareness of Goodwill’s mission and impact enables us to reach more
Central Floridians with relevant job training and placement opportunities. In 2015,
public relations and social media helped us tell our story.
Spotlighting
success stories
Goodwill’s GoodGuides program
engages at-risk kids ages 12 to 17
by connecting them with trusted adult
mentors. Through regular meetings
and ongoing support, students not only
gain self-confidence and discipline,
they also build career plans and skills
while preparing to finish high school.
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Goodwill also partners with local
businesses to provide job-shadowing
opportunities. Since Goodwill began
the local program in 2009, 85 to 90
percent of enrolled youth who reach
high school have gone on to graduate
or receive a certificate of completion.
In October 2015, local GoodGuides
participant and Kissimmee resident
Hannah Strope and one of her
mentors, Orbi Rosario
(pictured at right),
were featured in
the PBS program
“American Graduate
Day,” a seven-hour
broadcast spotlighting
nonprofits and
individuals aiming
to improve the highschool graduation rate.
With the support of her mentors,
Hannah overcame financial
struggles and family instability to
become the first in her family to
graduate high school. She is now
enrolled in college and serves
as a mentor herself. Hannah’s
inspirational story encouraged
viewers to consider mentoring
opportunities available through
GoodGuides.
In December, Hannah and Orbi
appeared in a nationwide radio
broadcast tour supporting Goodwill
Industries International’s annual
giving campaign. Hannah’s
inspirational story reached millions
of viewers and listeners,
showcasing Goodwill’s
impact on a local
and national scale.
Insta
Getting social
Throughout 2015, Goodwill continued to engage social
media followers – adding an Instagram channel and
sharing regular updates via Facebook, Twitter and LinkedIn.
Our “iGave” social media campaign featured catchy videos
spotlighting local influencers and their reasons for donating to
Goodwill. The first “iGave” videos featured Diana Bolivar, president
of the Hispanic Chamber of Commerce of Metro Orlando, and political
advocate, consultant and analyst Dick Batchelor.
donate
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2015
Financials
Goodwill Industries of Central Florida self-funds the majority of employment
and training program expenses through sales of donated goods. These financial
statements represent unaudited figures for fiscal year 2015.
Financial highlights
For year ending December 31, 2015
Revenues
Donated Goods Retail Programs Program Services
Other Miscellaneous
Total Revenue:
$49,660,876
$1,851,443
$239,711
$51,752,030
16.4%
increase
in
donated
goods
Expenses
Donated Goods Retail Programs $39,227,378
Program Services$5,999,523
Other Miscellaneous$5,135,657
Program Expansion
Total Expenses:
$1,389,472
$51,752,030
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7531 South Orange Blossom Trail | Orlando, FL 32809
(407) 857-0659 | goodwillcfl.org