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About Pfizer
Pfizer Inc., a biopharmaceutical company, discovers, develops, manufactures, and sells healthcare products
worldwide. Key disease areas of focus in Oncology, Biosimilars, Inflammation and Immunology,
Neuroscience & Pain, Vaccines, Rare Diseases, and Cardiovascular & Metabolic Diseases
Founded
1849
Revenue (1)
$49.60B
Headquarters
New York, New York
Enterprise Value (1)
$209.75B
Employees
78,300
Source: Finance.yahoo.com as of Dec 31, 2014
3
Industry Challenges
DRUG
DISCOVERY
PRECLINICAL
FDA
REVIEW
CLINICAL TRIALS
LG-SCALE
MFG
5
250
ONE
FDAAPPRO
VED
DRUG
3 – 6 YEARS
PHASE
250
1
PHASE
2
PHASE
3
NUMBER OF VOLUNTEERS
20 - 100
100 - 500
6 – 7 YEARS
1,000 – 5,000
NDA SUBMITTED
5,000 – 10,000
COMPOUNDS
IND SUMITTED
PRE - DISCOVERY
Time
(10 – 15 Years)
Cost
(> $2B)
Complexity
(Drug Protocol)
0.5 – 2
YEARS
SOURCE:INNOVATION.ORG
4
Clinical Trials Journey
Study
Design
Study
Startup
Study
Conduct
Study
Closeout
5
Driving Site Health
Study
Design
Study
Startup
Study
Conduct
Study
Closeout
6
Study
Design
Path to Sustainable Quality
As a sponsor, Pfizer is
responsible for ensuring
appropriate oversight of all its
clinical trials
Clinical Trials Security and
Compliance (CTSC) unit
provides oversight and support
to Investigators through the
Alliance Partner Model to
ensure clinical trial quality
Study
Startup
Study
Conduct
Study
Closeout
Quality Management Framework
Quality Improvement
Quality Control
Quality Planning
7
Clinical Trials Oversight Challenges
Study
Design
Study
Startup
Study
Conduct
Study
Closeout
• Highly manual processes to share oversight findings with Alliance
Partner personnel running the clinical trial
• Existing solution offering was antiquated (Microsoft
SharePoint/Word)
• Limited options to move to the world of centralized and risk-based
oversight
• Existing system design did not align to increased, centralized and
remote oversight business requirements
• Existing platform did not integrate easily with other data sources
• Existing solution could not deliver the expected web capabilities
and platform support desired now, and into the future
• Analytics did not exist to identify areas where centralized oversight
can substitute for onsite visits
8
Objectives
Study
Design
Study
Startup
Study
Conduct
Study
Closeout
• Increase efficiency of clinical trial execution
• Advance Pfizer ahead of industry peers through continuously
cumulative insights and experience
• Deliver data-driven insights to support Pfizer interactions with
investigators and regulators and take targeted actions
• Adopt TransCelerate RBM Concepts
9
Business Solution
Study
Design
Study
Startup
Study
Conduct
Study
Closeout
10
Supporting Technologies
1. Analytics
R-Engine
3. Visualization
Spotfire
Study
Design
Study
Startup
Study
Conduct
Study
Closeout
2. Process Orchestration
Pega
4. Data Aggregation
Data Mart
Key Considerations in Choosing
Solution
• A recognized Market leader in BPM,
Dynamic Case Management, CRM based
on Pega’s process-centric approach
• Create intent-led user experience
specialized based on any circumstance
• Fully unified solution for automating the
development of business applications and
the resolution of business processes
• Foundation Framework has been developed
on industry best practices
• Highly configurable, rules-driven system
• Specialized for business automation through
dynamic case management
• No need for a separate Design Application
that would require rules and processes to be
moved from design time to run time for
testing and execution of the applications
•
•
•
•
•
•
•
•
•
•
•
Study
Design
Study
Startup
Study
Conduct
Study
Closeout
Unified Platform
Process Centric Approach
Legacy Modernization and Transformation
Empower the Business to Own the Change
Change the Organization Structure to Meet
Market Demands
Easily/Quickly innovate with New Products
and Services
Expand Solutions Globally
Drive Agility and Automation
Demonstrate ROI and COST Savings
Foster Great Customer Experiences
Supports widest possible array of integration
and connectivity standards
12
Study
Design
Key Considerations, contd.
Requirements
Selected
Components
Study
Startup
Study
Conduct
Study
Closeout
Feature
Enable management./conduct of oversight activities –
Resource assignments, documentation of oversight
activities including on-site visits and/or remote risk
data review and managing issues and documenting
Resolution
• Dynamic Case Management
Auditable Notifications
For FDA purpose ability to capture the change that was
made, user who made the change and change time stamp
• LS Field Auditing
Auditable Notifications
• Lifesciences
Industry
Framework
Ability to capture Audit trails on the records
• PRPC auditing capability
Ability to export a Study Oversight Plan into a PDF format
• LS Reports & PDF Form generation
Data Analytics and Predictive Modeling (Future)
• RBAM – Risk Based Activity Monitoring (Future)
• Business
Intelligence
Exchange
Ability to integrate with various components of Health
Monitoring into a “one stop shop” for all oversight
activities
• Connector Support
Ability to execute “canned” and “ad-hoc” reports
• Reports
• PegaRULES
Process
Commander
13
Driving Site Health Journey
Study
Design
Study
Startup
Study
Conduct
Study
Closeout
14
Functional Scope
Study
Design
Study
Startup
Study
Conduct
Study
Closeout
15
Study
Design
Solution Framework
SCOPE
UPSTREAM
SECURITY
Study
Startup
Study
Conduct
Study
Closeout
DOWNSTREAM
ENTERPRISE RULESET
SYSTEM 1
R-ENGINE
…
…
DATA MART
…
BIX
SITEHEALTH
INFORMATICA
…
DATA MART
SYSTEM 3
INFORMATICA
SYSTEM 2
SPOTFIRE
…
OTHERS
SCOPE
READ
WRITE
16
Implementation Methodology
An AGILE approach that incorporated business feedback and SDLC procedures throughout the
development life cycle.
Benefits
• Modular methods to design and build
• Design patterns to manage complex business
needs
• Creation of reusable and decoupled
components
Sprint N
• Fosters a Collaborative Working Approach
• Handles the Complexity of Business
Processes through separation of concerns;
Sprint 1
Sprint Mgmt.
User Socializations
Sprint 2
Sprint 1
Sprint 2
Sprint 3
Sprint N
Sprintg 3
Refactoring through continuous business Feedback
Test Scripts
Functional Testing
Integration Testing
Change Management & Service Introduction
Project Workshops
Roadmap & Reconfirm Scope
Estimate Sprint Planning
User Stories
High‐Level Architecture
Design
Value Framework
Project Kickoff
User Acceptance Testing
Deploy
Outcomes
• Improved efficiency
and productivity
• Increased pattern
recognition
• More effective library
maintenance
• Component reuse
• Higher quality
17
Site Health Foundation Block
Study
Design
Study
Startup
Study
Conduct
Study
Closeout
• Site Health Pega foundation code allowed Pfizer to generate reuse
platform for subsequent applications
• The reuse saved schedule development time and dollars Continuously Improve
QUALITY and Transform
Clinical Trials Execution
SITE HEALTH
Specialize by
Customer, Product,
Geography & Channel
SITE HEALTH FRAMEWORK
Reuse
PFIZER - ENTERPRISE-WIDE
PEGA
18
Solution Summary
• Pfizer has a robust tool that will
enable their resource to more
efficiently assess trends
• ~1300 requirement specifications in
5 months with no custom coding
• Leveraging out of the box a case
management/BPM tool with out-ofthe-box UI, business rule capabilities,
reporting functions, work flows
• The Manual Review process is retired
• There are no significant changes to
everyday practices for the study
teams
Country
Rollout
80+
Users Rollout
300+
Assets
190+
Studies
950+
Oversight
Plans (Study)
500+
Oversight
Reports (Site)
18k+
Issues & Actions
59k+ & 82k+
Take Home Message: Improved data quality thru faster issue identification, and more proactive management
of site issues without additive resources
19
Pharmacovigilance
Exchange
Study
Design
Study
Startup
Study
Conduct
Study
Closeout
20
Study
Design
Business Challenge
• Business Challenge
– Manually managing individual
agreements, with multiple
partner organizations, with a
significant number of individual
products in scope
– Continuous assessment of the
benefit risk analysis of the
overall clinical trial process
Study
Startup
Study
Conduct
Study
Closeout
• Solution:
– Leverage existing Pega assets
and supports to capture
Pharmacovigilance agreements
– Capture responsibilities of each
partner for various activities in
Agreements
– Periodically monitor these
responsibilities.
21
Study
Design
Pharmacovigilance Exchange
Study
Startup
Study
Conduct
Study
Closeout
Continuously Improve
QUALITY and
Transform Clinical
Trials Execution
SITE HEALTH 2.0
SITE HEALTH
PvX
Specialize by
Customer, Product,
Geography & Channel
SITE HEALTH FRAMEWORK
PFIZER - ENTERPRISE-WIDE
Reuse
~30% reuse
PEGA
Benefits:
• Implemented a more holistic risk based auditing system of PVA partners through capturing the contractual
agreements between the Marketing Authorization Holders (MAH) and their Pharmacovigilance responsibilities
• Centralized tracking and monitoring of Agreements as per customer’s SOPs and procedures and execution of
those commitments contained within PVAs on a global basis
22
Randomization Schedules
Study
Design
Study
Startup
Study
Conduct
Study
Closeout
23
Study
Design
Randomization Schedules
• Business Challenge
– Various tools and procedures are
in place to create and maintain
Randomization Schedules
– Need to standardize and automate
Randomization Schedule process.
– Controlling access to these
randomization codes
Study
Startup
Study
Conduct
Study
Closeout
• Solution:
– Currently automating 7 manual
processes through GRAABS
system using Pega Life Sciences
Industry Foundation (LSIF) and
Dynamic Case Management
frameworks and Pega reusable
assets as a base
24
Study
Design
GRAABS
PvX 2.0
SITE HEALTH 2.0
SITE HEALTH
GRAABS
PvX
Study
Startup
Study
Conduct
Study
Closeout
Continuously Improve
QUALITY and
Transform Clinical
Trials Execution
Specialize by
Customer, Product,
Geography & Channel
SITE HEALTH FRAMEWORK
PFIZER - ENTERPRISE-WIDE
Reuse
~50% reuse
PEGA
• Benefits:
– Authoritative and Administrative Source for Randomization Schedules
– Enable distribution of treatments among the study’s patients without any bias
– Provides users with an audit trail of the process
– Efficiency in randomization scheduling process
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Informed Consent
Document (Pilot)
Study
Design
Study
Startup
Study
Conduct
Study
Closeout
26
Study
Design
Business Challenge
• An ever-increasing number of
locations, people and
resources to acquire
information to
– Improve on “getting things done”
• The situation is an ongoing
challenge of balancing
resources to meet the
ultimate goal of providing
solutions for the unmet needs
of our patients
Study
Startup
Study
Conduct
Study
Closeout
• Solution
– Using Informed Consent
Documentation as a Pilot Process
• Provide a centralized and a single
point of access for the tools,
knowledge, and metrics and
measures to the colleagues
• Transform the way Pfizer and
vendors work, and access
information and resources critical to
clinical development while
enhancing data quality and
ensuring patient safety
27
Study
Design
Quality Connect – ICD Pilot
In Progress
PvX 2.0
SITE HEALTH 2.0
SITE HEALTH
GRAABS
QC Pilot (ICD)
PvX
Study
Startup
Study
Conduct
Study
Closeout
Continuously Improve
QUALITY and
Transform Clinical
Trials Execution
Specialize by
Customer, Product,
Geography & Channel
SITE HEALTH FRAMEWORK
PFIZER - ENTERPRISE-WIDE
Reuse
~50% reuse
PEGA
• Benefits*
– One Place for Knowledge (Quality & Process) - Provide a single point of access and show a comprehensive
view of processes
– Enhance Clinical Development – Simplify the documentation landscape and provide in-time and relevant
information tailored to users to perform their roles an responsibilities
– Enhanced process controls
– Reduced effort to locate necessary information
– Reduced effort and cost in automated process
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NEXT
29
Study
Design
Pega Reuse & Specialize At Pfizer
PROPOSED
SITE HEALTH
Study
Startup
Study
Conduct
Study
Closeout
Continuously Improve
QUALITY and Transform
Clinical Trials Execution
GRAABS
QC Pilot (ICD)
PvX
SITE HEALTH FRAMEWORK
Specialize by
Customer, Product,
Geography & Channel
Reuse
PFIZER - ENTERPRISE-WIDE
PEGA
30
Conclusion
Study
Design
Study
Startup
Study
Conduct
Study
Closeout
FUTURE
PROPOSED
2013-14
SITE HEALTH
2014-15
GRAABS
2015
QC Pilot (ICD)
2014-15
PvX
2013-14
SITE HEALTH FRAMEWORK
Continuously Improve
QUALITY and Transform
Clinical Trials Execution
Specialize by
Customer, Product,
Geography & Channel
2013-14
Reuse
PFIZER - ENTERPRISE-WIDE
PEGA
31
Q&A