Tammie Souza - Climate Central

Gen-Climate
Who Are You Speaking To?
Where Are You Doing It?
Tammie Souza
National Weather Association 40th Annual Meeting
Weather and Climate Change: Pieces of the Same Puzzle
October 17, 2015 Oklahoma City, Oklahoma
Silent Generation 1924-1945
 
The
Who
75 Years & Older, 34 Million
Baby Boomers 1946-1964
 
50 - 74 Years Old, 75 Million
GenX 1965-1976
 
40 – 49 Years Old, 49 Million
Millennials 1977-1996
 
18 – 39 Years Old, 87 Million
Pluralists 1997-Current
 
0 – 17 Years Old, 72 Million and Counting
Baby
Boomers
Original Youth Generation
More Set In Their Ways
Logical Thinkers
Goal Oriented
Family Values
Community Involvement
Politically Involved
Most $$$
Optimistic
Health and Wellness
Individual Choices
TV
Internet
Personal Devices
Social Media 101
GenX
Sandwich Generation
Confident
Voracious Learners
Flexible
Self Reliant
Independent
Media Savvy
Managerial-Entrepreneurial
Racially Tolerant
Want To Have It All
Good With Technology
Cord Cutters
Personal Devices
Internet
Social Media
TV
Millennials
Children of Baby Boomers
Biggest Generation
Personality Driven
Civic Minded
Can Do Attitude
Hopeful
Entitled
Wasteful-Self Absorbed
Value Relationships
Racially Tolerant
Raised With Technology
Personal Devices
Social Media
Internet
Cord Cutters
TV
Pluralists
Children of Generation X
1st 21st Century Generation
Last Caucasian Majority
Most ethnically Diverse
Ethnically “Color Blind”
Positive Attitudes
Low Belief In American Dream
Gender Blended Homes
Unlikely To Use Big Box Stores
Tech Babies
Personal Devices
Social Media
Internet
DIFFERENT PLATFORMS
Do Not Overload
With Facts
Use Limited
Graphics
Use Short Video
And Pictures
For TV
 
:30 - :45 Teaser
 
1:00 - 2:00 Story
For Web
Digicast and Blogs
 
Set Up A You Tube Channel
 
Keep Them Fast, Simple and
Easy To Read
 
Use Vivid Imagery
 
Insert Relatables
Social Media
Be A Great
Storyteller
 
Pictures, Video, Links,
Hashtags, Handles
Ultimately…Creating A Better World Is A Good Thing
Know Which Humor To Use As An Ice Breaker For Which Generation
Timing Is Everything When Making Your Posts
Know Your Facts
Choose Your Posts Wisely
So You Don’t….