Media Pack - DC Thomson

WHAT?
Crikey! What’s this? A new 36-page glossy magazine for kids aged
7-12 following the fast-paced, hilarious adventures of the world’s
greatest super-secret agent Danger Mouse and his sidekick Penfold?
Yes, that’s exactly what it is!
WHO?
Danger Mouse Magazine has been developed by the team behind
the successful range of DC Thomson children’s magazines. DC
Thomson has a proven track record in licensed magazine publishing
and is committed to consumer research, guaranteeing we are the
publisher who knows kids, and – more importantly – what they want in
a magazine!
WHY?
As CBBC’s highest rated launch in over 2 ½ years, the
all-new Danger Mouse has been a massive ratings
triumph. The DM property has also seen a strong
global response since it launched to TV.
FremantleMedia Ltd has secured a slate
of impressive licensing deals for Danger
Mouse with a fantastic range of DM
products in the market. A compelling
and engaging official magazine
is
the next logical step in this rollout. In
addition to this, Danger Mouse Series 2 has already been given
the green light and is currently in production for a Spring ’17 launch.
WHEN?
Danger Mouse Magazine is on sale every four weeks, priced £3.99,
packaged with branded covermounts and supported by a £560,000
value marketing effort including innovative retail point of sale.
WHERE?
Danger Mouse Magazine will retail at all major outlets including
Morrisons, Sainsbury’s and Tesco.
You can also find us @
WWW.DCTHOMSONSHOP.CO.UK/DANGERMOUSE
INSIDE EVERY ISSUE!
CREATE:
Each issue will feature an
awesome Danger Mouse
make-it from the
creative minds at
junkcraft.com.
ACTION:
Will the world
descend into
chaos? Will anyone
notice if it does? One thing’s
for certain: if there’s a crisis, we
can always call on the World’s
greatest Secret Agent, Danger
Mouse! Follow the comic
adventures of DM and his
always fearful sidekick Penfold
with a brand new story each
issue.
PROFESSOR SQUAWKENCLUCK’S LAB
Deep within her lab Professor Squawkencluck makes gadgets the
envy of the world. Without them Danger Mouse would fail and erm…
I’d probably be out of a job.
BOX
n CEREALMILK CARTON
n SMALLTLE TOPS
n 2 BOT
n STRAW
T TUB
E MIN
n LARGmin
ts)
S
(100
TLE TOP
K BOT
n 4 MIL4 JUICE CAPS
AND
TOPS
n 2 PEN S
n SKEWER
Use a glue gun or strong glue to
fix the wheels to the underside
of the wing and back of the car.
9
6
BEFORE
YOU START
Make sure
you do these
under
activities vision
the super t or
of a paren
guardian
1
2
Cut and fold a tail fin from a cereal box. Colour it
red and yellow, then glue it to the back of the car as
shown below.
10
CUT TWO PIECES OF STRAW
AND GLUE THEM ONTO A LARGE
MINT TUB, ABOUT 4.5CM
APART.
DRAW ROUND A BOTTLE TOP AND CUT OUT
WHEEL ARCHES AND AN OPENING WITH A
WINDSCREEN AS SHOWN. PAINT OR SPRAY THE
CAR YELLOW.
3
I spend all
my time making
the greatest gadgets
any secret agent has
ever had and now it’s
your chance to show
me what you’ve got!
First up is the
mark iv…
5
4
Add bottle tops for booster engines and stick on
the labels from this page.
CUT A 20CM X 3CM STRIP OF CARD
FROM A CEREAL BOX AND COLOUR IT
RED. CUT SLOTS IN THE CAR SIDES AND
SLIDE THE CARD THROUGH. STICK A YELLOW
FELT PEN LID TO EACH WINGTIP.
PIERCE A SMALL HOLE IN THE
CENTRE OF FOUR MILK BOTTLE
TOPS AND FOUR JUICE BOTTLE
CAPS USING A BRADAWL OR
SHARP POINT.
PAINT THE MILK BOTTLE TOPS
BLACK OR COLOUR THEM WITH
A PERMANENT MARKER PEN.
DRAW AND CUT OFF ONE SIDE
OF THE MILK CARTON TO FORM
A WEDGE SHAPE.
Add bottle tops for booster
engines
and stick on the labels from
this page.
PUSH A SKEWER THROUGH THE
CAPS, BOTTLE TOPS AND STRAWS,
THEN SNIP OFF THE ENDS WITH
SIDE-CUTTERS OR STRONG
SCISSORS.
Send in your awesome builds to
[email protected]
32
21
NEW
URE!
BRAND
E ADVENT
ER MOUS
33
…Now!
DANG
Sorry DM, I
wasn’t listening.
I was just getting
a can of fizzy pop.
I – BURP! – love it
so much! – BURP!
Top marks,
Penfold! Finally
you’ve started
to listen
properly. You’ve
completely
vanished.
…Penfold?
…Where’s
he gone?
That stuff will
make your teeth
more rotten
than Baron Von
Greenback.
What’s that
Chief? Who’s
completely
varnished
what?
NARRATOR: You join us between
episodes of the popular TV series
‘Danger Mouse’. Keen to make the
most of their time off air, DM has
booked Penfold some much required
training in the Danger Room…
NARRATOR: penfold has landed
in the fizzy drinks machine!
And that,
Penfold, is how you
deal with exploding
root vegetables by
using the ancient
martial art of
‘Karrote!’
Jet Pack
training next
Penfold…
You’re up next
Penfold. We’re
going to get you
as well trained as
me! Whenever you
sense danger,
you can’t help
but strike!
See, Penfold?
I told you
that stuff
was bad for
you.
…Accelerator.
Right
you – BURP! –
are, Chief!
Now, gently
and carefully
ease your
finger off
the…
That’s all
very
good
That’s
all
very good
chief,
but
chief,
when
dobut
I get
when
a do
go?I get
Wow! Carrots!
Sorry Penfold,
you better sit
this one out.
I’ve got it under
control!
a go?
SHORTLY…
SUDDENLY…
Quick!
Something
terrible has
happened!
No, it means
I can’t get a
cup of tea.
…The water
supply… it’s
dried up!
Sigh. This is
the twelfth
time today he’s
taken over
my training
session.
…Uranium rods?
What Uranium
rods? Last thing
I heard this place
was powered by a
battery made out
of potatoes.
Pay close
attention
Penfold. Your
training in the art
of camouflage
beginS…
Crumbs!
Good grief!
if there’s no water,
there’ll be nothing to
cool the uranium rods
that power HQ. If they
overheat, that means a
nuclear explosion
that’ll take out half
of London!
8
9
Well yes,
readers,
if youthere’s
were todanger
give up
your
Yes,
wherever
he’ll
be there… we get
: Danger
day
job, which
you
IPT
SCR
it.
When
is there
going Agent
to be awould
feature
allbeabout me, the
most like? Follow this hi-tech flowchart to find out.
narrator?
Crikey!
Slow down,
chief!
GADGETS:
It was DM’s idea to fit the car with
a dangernav that finds the most
dangerous route to any given
disaster!
DM IS A T IN
BEL
BLACK SE FU!
MOU
Want to know more about
Danger Mouse, the awesome
vehicles and gadgets and
Professional Arch Enemy,
Baron Von Greenback?
Then find out all you need to
know here!
RIVAL MOUSE!
Jeopardy Mouse is
the US counterpart
to Danger Mouse.
She’s a smart,
no-nonsense secret
agent who reckons
DM is rather
irresponsible. C’mon
JM, lighten up a
little! It is possible to
save the world and
have fun at the same
time!
DANGER FILE
NAME: Danger Mouse
PROFESSION: Secret
Agent
FROM: London
CATCHPHRASE:
No More Mr. Nice Mouse!
SIDEKICK: Penfold
Have no
fear readers,
danger
mouse is
here!
SAYS!
An
English
man’s
Post-bo
his cas x is
tle!
I don’t have
to win. It’s
just what
happens when
you’re the
best.
As the
ret
st Sec
in theous
Greate
Agent
I’m fam
In
here. y
world,
the t
everyw
foo
Belgium
a 20
out
carved of me
!
colate
statue
of cho
Sorry I’ve
l,
my
Colone
trainedreact
to
body ore my
in.
bef
kicks
brain es time.
It sav
, if
Well kids
t to
you wan ey on
er
save mon
a Dang
buying erang,
Boom
ze
just free
sock
an oddead!
inst
TOP TIP!
5
4
Apologies readers, this page is rather gross. But Danger Mouse has
smellied danger, or should that be smelled, or rather smelt… Oh,
whatever the right term is, he and Penfold need to upset
Dr Loocifer quick!
WARNING!!
LOO LOLS
LAUGHS:
Danger Mouse Magazine is a
fast-paced rollercoaster packed
with jokes, surprises and crazy
villains guaranteed to have the
reader laughing from start to
finish.
VEHICLE OF CHOICE!
?
NOW
OU K
DID Y
Hmmm…
something tells
me the Editor is just
using this page as an
excuse to tell lots
of toilet jokes. Still,
I’m not one to
poo poo a
mission…
What happ
if you’re stan
next to Dr ens
ding
Loocifer when
feeling bloa
he’s
ted?
uble!
Urine big tro
GUESS WHAT DR LOOCIFER
HAD TO GET AT SCHOOL WHEN
HE COULDN’T GET A HANDLE
ON HIS STUDIES?
A Private Tooter!
Well readers,
readers, if
if you
you were
were to
to give
give up
up your
your day job, which
Well
flowchart to find out.
What
you are
doi
Penfol ng
d?
OU?
ARE Y
y
n
I thin
n
DR LOOCIFER SMELLS
Dr Loocifer
SO BAD, THE ONLY DIS I
smells so bad,
WANT TO GIVE HIM IS A
even Danger
DISINFECTANT.
,
Skunk can t
stand the smell!
How
rud
You
haven’ e!
the
last t seen
Like
of me!
the
water
of a
toiletblocked
,
rise I shall
again!
Pooh!
Winnie the
DANGER MOUSE
Just like Danger
Mouse you’re a
hero and
all-round
amazing
super-secret
agent. The
Could
n’t
this
quiz
world is a
have
waite
busy d? I’m a
safer place star
galac
tic
now
with you
know you
.
around!
e
I’ve gon
over
underc just
–
Chief
told
like you
me to.
y
You are easily
distracted.
You know
what the word
‘defeat’ means.
n
n
y
You prefer
doing tasks
alone.
dard!
k he’s bog stan
WHAT DO YOU GET IF YOU CROSS
A BEAR WITH DR LOOCIFER?
START
You own
a number of
woolly jumpers.
n
You like to keep
busy and very
rarely rest.
A big animal
once attempted
to eat you.
CHIEF,
HOW BAD A
VILLAIN DO
YOU THINK DR
LOOCIFER IS?
12
: would
dayIPT
job,Agent
which
Danger
Agent
would
youFollow
be
SCR
Danger
you
be most
like?
this hi-tech
most like? Follow this hi-tech flowchart to find out.
H
WHIC
Crikey Chief,
apparently the
only way to send
Dr Loocifer packing
is to upset him
with lots of
toilet jokes!
N
You are
largely useless
on land.
y
y
n
DANGER MACKEREL
You are effective
when it comes
to water but are
completely
useless on land
and often get
accidentally
I’m
glad, reely
this
eaten by
has
scale page
on the d back
large sea
fish
puns.
creatures!
n
You like to
sleep with the
lights on.
N
y
y
Yikes! Heights
really scare
you.
y
y
DANGER MOTH
Like this number
two Danger
Agent, the
minute anyone
turns on a light,
you are
distracted I won’t
rest
until
from the
DM’s
safe
and
– Oooh
light
a
mission
bulb!
in hand!
7
FANTASTIC FACTS
DANGER MOUSE IS THE HIGHEST RATED SHOW
OF 2015 AMONG BOYS 4-9, ACROSS ALL
DEDICATED KIDS CHANNELS.
DANGER MOUSE IS VOICED
BY ALEXANDER ARMSTRONG,
KEVIN ELDON IS PENFOLD,
STEPHEN FRY IS COLONEL K,
AND DAVE LAMB IS THE
NARRATOR.
48 X 11 + 2 X 22’ SPECIALS ON-AIR
THROUGHOUT 2016. S2 GREENLIT FOR 2017
LAUNCH! THE SERIES HAS NOW BEEN SOLD TO
100+ TERRITORIES.
LISTINGS SECURED ACROSS MAJOR ACCOUNTS
INCLUDING CATALOGUE, SPECIALISTS,
GROCERS, ONLINE RETAILERS AND
INDEPENDENTS.
PARTNERS HAVE BEEN SIGNED ACROSS ALL
KEY CONSUMER PRODUCTS CATEGORIES.
DC THOMSON ANTICIPATES OVER £1.5 MILLION
IN RSV IN YEAR ONE OF DANGER MOUSE
MAGAZINE.
DC THOMSON IS COMMITTED TO A
TRADE SPEND OF OVER
£130,000 IN YEAR ONE.