FUN AND FASHIONABLE, ZOOM EYEWORKS HAS REVITALIZED

Monday, June 29, 2009
Oser Communications Group
Boston
ACOSTA LEADS THE WAY
WITH A BEVY OF FULL-SERVICE
SOLUTIONS FOR CUSTOMERS
BIERNBAUM: BUSINESS DEVELOPMENT,
SALES & FLEX-CONSULTING FOR
YOUNG CPG COMPANIES
Michael Burgo, Vice President, National Drug Channel,
discusses Acosta’s drug channel program.
MB: Acosta is a leading North American sales and marketing
agency that represents more than 1,000 manufacturers including
some of the premier CPG companies in the U.S. and Canada. We
cover all classes of trade including grocery, mass, drug, c-store, military and club. We
represent clients in the grocery, perishable, HBC/GM, fresh foods and natural/specialty
categories. Acosta also provides complete consumer marketing services through
MatchPoint Marketing, promotional products and services through Promo Depot and
David Biernbaum is a consumer packaged goods professional of
more than 30 years in the fields of marketing, retail sales, broker management and business development. He has a farreaching background and resilient career driving major national
brands, as well as niche and licensed products, and all types of
specialty brands.
Today, Biernbaum brings a history of success in the consumer goods industry to the business of being a master broker
and business development consultant to chain retailers and small
to medium sized companies and brands seeking immediate
growth and development.
Elyse Bender-Segall, CEO of PR Revolution, a New York Public Relations firm,
describes Biernbaum who works directly with a number of the firm’s valued clients:
“He’s the total package; a senior executive in business development; a day-to-day
Continued on Page 10
Continued on Page 10
CDM: Tell our readers a little about your company. What is
your main line of business, and how has that expanded into the
drug channel?
MODO EYEWEAR INTRODUCES
SUNWEAR, READERS LICENSES WITH
NFL, NASCAR’S GORDON & MORE
FUN AND FASHIONABLE, ZOOM
EYEWORKS HAS REVITALIZED
THE READING EYEWARE MARKET
Modo Eyewear, known for its high-end product
lines sold at top stores from Bergdorf Goodman
to Barneys and Nordstrom, has now expanded
into a new division of cost efficient manufacturing with power brands such as the NFL, NASCAR superstar Jeff Gordon, actress Andie
MacDowell and the new innovative sustainable eyewear collection—Eco.
“Our competitive advantage is based on our great design team which is now able
to bring our design know-how into cost efficient manufacturing with our new division,” says Alessandro Lanaro, Modo’s President and CEO. “Our company is dedicated to quality and we are able to bring our strict standards into this lower price division
with the results of an incredible value.”
The NFL license allows Modo to produce sunglasses for all 32 teams with the
addition of the NFL crest. Products range from active, lifestyle and women to kids. All
Zoom Eyeworks has revitalized the reading eyewear industry year after year,
bringing retail consumers innovative eyewear and new high fashion product that
has previously been available exclusively at high-end specialty stores. Zoom has
experienced significant growth even in today’s challenged economy, riding the
heels of the industry’s first widely distributed eco-friendly reading glasses program
and the success of Zoom’s accessory-inspired reading glasses.
This “fashion for everybody” approach led to some exciting opportunities for
Zoom Eyeworks over the past year, including the acquisition of multiple new accounts,
namely Nordstrom, Raley’s, Sam’s Club, QFC, Home Depot and Office Depot.
“Zoom Eyeworks is a very exciting place to be right now,” says COO Jeff
Linden. “We’ve unlocked the code to what consumers want and they’re responding.
Reading eyeglasses are no longer a ‘tool’ but an accessory. They’re fun and stylish
and tell you something about an individual’s personality. It’s a far departure from
Continued on Page 11
Continued on Page 11
4
Monday, June 29, 2009
ZIPPO EXPANDS ITS CATEGORIES
WITH LIGHTERS PERFECT FOR
HOME, PATIO & OUTDOORS
Zippo is known around the world for its
iconic windproof lighter and is now
aggressively moving into the highgrowth multi-purpose lighter market.
In the past five years Zippo introduced
five styles of multi-purpose lighters
that each fill a different niche and provide an opportunity for retailers to gain
incremental sales.
New this fall is the Flexible Neck
Utility lighter. This sleek lighter makes it
easy to light the grill, jarred candles and
especially water heaters and furnaces.
The Candle Lighter is a strong
seller among mid-to-upscale female
consumers looking for style and elegance in candle accessories. New colors and designs are being introduced
for the fall ’09 selling season.
The Outdoor Utility Lighter with
built-in LED light is perfect for the weekend-warrior that needs a fire starter for
campfires, lanterns, grills and torches.
The traditional Zippo MultiPurpose Lighter has won numerous
design awards and can be branded with
NFL teams or other lifestyle logos, making it a popular accessory for both male
LIFESOURCE CONTINUES TO
INNOVATE WITH WELLNESS
CONNECTED FAMILY OF PRODUCTS
LifeSource®, an A&D Medical brand,
has delivered another market first with its
innovative new Wellness Connected™
family of products. Launched only a few
months ago, the Wireless Automatic
Blood Pressure Monitor, Wireless
Precision Scale and Wireless Activity
Monitor all feature a unique departure
from current products on store shelves
today, blending form and function by
housing state-of-the-art technology in a
clean, sleek, user-friendly interface.
The Wellness Connected solution
provides a complete record of blood pressure, weight and activity. Its proprietary
wireless technology transmits measurements to the user’s computer automatically, where custom software saves and
charts daily progress. Consumers can
also conveniently send data to the
Chain Drugstore Marketplace
and female consumers.
According to Greg Booth, President
and CEO of Zippo, “We saw an opportunity to fill voids in the lighter category, providing consumers who demand quality,
style and performance with alternatives to
low-cost plastic disposable models.”
Other additions to the Zippo line
include the Zippo BLU butane lighter
that is perfect for the most seasoned cigar
aficionado and the handy Zippo Hand
Warmer that is powered by Zippo
Premium Lighter Fluid. The hand
warmer is reusable and produces 10
times the heat of traditional warmers. It
even offers a sleek, ultra thin profile that
slips easily into pockets, gloves, pants
and boots.
Despite the new additions to the
Continued on Page 13
Actihealth™ Internet service for
enhanced functionality, to access their
personal wellness information from anywhere and to share their progress with
family friends, support groups and
medical professionals.
In another highly anticipated move,
A&D Medical will reintroduce the UA767 One Step Blood Pressure Monitor
product family here at NACDS
Marketplace. The UA-767 was heralded
as Consumer Reports’ No. 1 pick in 1996
and has only continued to evolve. As the
first automatic blood pressure monitor to
offer irregular heartbeat detection,
Continued on Page 13
CHAIN DRUGSTORE
MARKETPLACE
AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH NACDS
Lee M. Oser
CEO and Editor-in-Chief
Steve Cox
Kim Forrester
Kate Seymour
Associate Publishers
Lorrie Baumann
Business Affairs Manager
Jenna Crisostomo
Senior Associate Editor
Chris Bonney
Associate Editor
Valerie Wilson
Art Director
Yasmine Brown
Graphic Designer
Michael Harris
National Sales Manager
Andrew Oseman
Senior Account Manager
Enrico Cecchi
European Sales
Chain Drugstore Marketplace is published by
Oser Communications Group ©2009.
All rights reserved.
Executive and editorial offices at:
1877 N. Kolb Road, Tucson, AZ 85715
520-721-1300/Fax: 520-721-6300
www.oser.com
European offices located at
Lungarno Benvenuto
Cellini, 11, 50125 Florence, Italy.
6
Monday, June 29, 2009
WORLD TREND HAS THE HOTTEST
LICENSED, BRANDED PRODUCTS
IN THE DRUGSTORE INDUSTRY
World Trend Inc. has been in business for
more than 26 years and has established
itself as a leader in innovative
licensed/branded child, youth and tween
oral care products, hair brushes and hair
accessories markets.
“2008 was the best year World Trend
has ever had. This says a lot in a down
market,” says Richard Hyken, Executive
Vice President.
In 2006, World Trend introduced its
musical/singing toothbrushes. “These
toothbrushes have met with great success,
more than we ever imagined,” says Hyken.
“World Trend’s branded musical toothbrushes are now in planograms in some of
the leading retailers in the country.”
These award-winning musical toothbrushes take World Trend’s innovative
product-development track record to a
new level. The most important feature is
the group of evergreen brands that World
Trend offers. Almost all buying decisions
are made “at the shelf” and it is very
important to offer brands that are well
known to both children and their parents.
In addition to playing music, the
toothbrushes sing popular children’s
songs: Thomas and Friends features the
Thomas Roll Call song, Mario/ Nintendo
plays the Nintendo game’s theme music,
Care Bears sings You are My Sunshine
and Baby Looney Tunes sings Twinkle
Twinkle Little Star. All of the musical
toothbrushes play for two minutes and
then turn off automatically, allowing
children time for brushing in a fun way.
World Trend recently added three of the
most popular brands to their musical/singing toothbrush mix, Yo Gabba
Gabba, Spectacular Spider-Man and
IronMan Armored Adventures. “Yo
Gabba Gabba is nominated for best property of the year by the Toy Industry
Association. Spectacular Spider-Man is
on TV every Monday at 7:30 a.m., and a
new movie coming out in May 2011. Iron
Man Armored Adventures is on
CROSSMARK HAS A UNIQUE
CUSTOMER INSIGHT, ABILITY TO
DRIVE SALES SUCCESS FOR YOU
CROSSMARK is not new to the world of
Shopper Marketing. In fact, CROSSMARK has been helping manufacturers
win the shopper in the store for years.
“Six years ago, CROSSMARK was
the first sales agency to purchase store
level and item level data for the U.S.,”
says Joe Crafton, President of
CROSSMARK. “This gives our clients a
tremendous competitive edge in the marketplace. We can do a superior job of
targeting opportunities in order to reduce
waste and measuring the effects of various shopper marketing tactics against
control stores in near real time.”
In 2007, the Deloitte Shopper
Marketing Study stated that in order to create customized solutions for specific stores
or clusters of stores, manufacturers should
have access to store level POS data. This
data is critical to understanding the
shopper and the effect of shopper marketing programs on specific stores. In return
companies can use this data to calculate
return on marketing investment and develop scenario testing models to analyze performance of different promotional tactics.
In an effort to maximize their shopper marketing efforts CROSSMARK
asked The Nielsen Company, its market
research partner, to customize a set of
tools for CROSSMARK managers that
would empower them to quickly draw
insights for manufacturers and retailers
to assist in shopper segmentation and
store segmentation.
“In order to influence the entire shopping experience, you have to look beyond
traditional retail media such as signage and
floor decals,” says Crafton. “You must
consider the display units and the ‘silent
salesman’ that is the retail shelf.”
Chain Drugstore Marketplace
television five times eachweek, with new
episodes Friday nights at 7 p.m.. Iron
Man Armored Adventures was the highest rated premier ever on Nicktoons
Network. The first Iron Man movie
grossed more than $582 million, the
highly anticipated Iron Man 2 comes out
on May 5, 2010,” says Hyken.
“All of the company’s toothbrushes
are manufactured in China by companies
that have long-standing relationships
with World Trend,” he adds. “All our
products meet demanding quality standards and are regularly tested by an
independent third-party laboratory.”
In the hair care arena World Trend
offers a complete line of tween products. The tween line includes the hottest
brands on the market.
Just in time for back to school
shopping, World Trend will introduce three of the hottest new brands on
the market. “We are pleased to
announce World Trend will have a complete line of JONAS, The Princess and
The Frog (introducing the first AfricanAmerican Princess) and Wizzards of
Waverly Place, these new brands will
complement Hannah Montana, Disney
Princess and Fairies,” says Hyken. “We
offer not only hairbrushes for these
brands, but a complete line of hair
accessories as well. These include several different types of head bands, jaw
clips, ponytail holders, scrunchies, snap
clips and more.”
World Trend’s hairbrush selection
includes some of the top evergreen brands,
including Disney Princess, Tinkerbell/
Fairies, Minnie, Care Bears, Winnie the
Pooh and Hello Kitty. The hairbrushes are
priced competitively, with retail price
points of $3.99, $4.99 and $5.99.
Also in time for holiday shoppers,
World Trend will be offering several
beautiful gift sets in six-piece PDQs.
There will be one for our younger customers that contains three pieces of
both Disney Princess and Fairies items,
and one for the tween customers that
will contain three pieces of Hannah
Montana and JONAS items. They will
be priced right and offer an excellent
value to the consumer.
“World Trend is committed to
offering the most innovative, high quality and best-selling products. We are
known as the account-friendly supplier,” Hyken says.
Come to booth 2361 to see what
World Trend has to offer and what your
stores might be missing!
This is why CROSSMARK reengineered its national project execution
capability in order to execute large complex projects that are required to
effectively perform shopper marketing
initiatives. This will allow CROSSMARK to perform more than 14 million
hours at retail this year alone.
Focused on improving shopper experience, banner loyalty, brand consistency
and overall look and feel, retailers started
to introduce new requirements for manufacturers, including the appearance of displays. Walmart’s “Project Impact”
appears to be headed toward a reduction
in inventory and the elimination of Action
Alley. Many suppliers have relied on the
tonnage and impulse sales that come from
large displays or points of disruption.
According to Deloitte, at mid-year in
2007, displays were down 4.4 percent
versus 2006 and 9.1 percent versus 2005.
“When I visit stores I am seeing a
much more sterile, message free environment,” says Crafton, “and in a world
of fewer displays and less retail signage,
it makes it more difficult for a CPG company to extend their brand message to
the shopper, which is one of the reasons
why we created the CROSSMARK
Events division.”
CROSSMARK Events will perform
more than three million in-store event
hours this year in stores and make hundreds of millions of positive brand
impressions. We are using fully trained,
certified employees (not independent
contractors) and professional, permanent
event stations. Nothing is as effective in
influencing brand decisions as free samples and personal, one-on-one persuasion.
CROSSMARK’s new data collection team will capture billions of points
of retail causal data this year. The Nielsen
Company has turned to CROSSMARK
to create a customized solution in order
to collect the causal data and unique
insights in the U.S. and Canada. This
provides CROSSMARK with a unique
shopper insight and capability.
“We are determined to position ourselves to play a major role in the shopper
marketing revolution and serve retailers
and manufacturers as the industry moves
to a new focus on the retail medium,”
says Crafton.
10
Monday, June 29, 2009
Chain Drugstore Marketplace
A new report from Mark Farrah
Associates (MFA) found more than four
out of ten Medicare recipients (41 percent)
in the United States purchased a standalone prescription drug plan (PDP) from
one of the 77 organizations competing in
this segment as of Feb. 1. These 17.5
million seniors have benefited from
congress’ passage of the Medicare Part D
prescription drug benefit since it became
effective in January 2006. By stipulating
that prescription drug plans be managed
by the private-sector, congress encouraged
a dynamic competitive environment.
Between Feb. 1, 2008 and Feb. 1,
2009, PDPs enrolled an additional 92,560
net new members. The 77 organizations
enrolled 17,502,534 members as of
February 2009, a mere 0.5 percent increase
over last year. However, this small increase
shrouds the turmoil that occurred in the top
plans during the year.
Eight of the companies competing in
this space cover 79 percent of the market,
with UnitedHealth leading the group.
Humana, the second largest PDP insurer,
has lost more than 1.3 million members
in the last two years.
According to Mark Farrah Associates’
Acosta (Con’t. from p. 1)
CDM: What was your drug channel program last year?
which allows us to invest in technology
and resources.
MB: Acosta has significant business in
both national and regional drug customers across the country. Our primary
focus was on the grocery categories and
HBC. In addition, we provided retail
services for a number of our clients at
national drug customers.
CDM: What do you anticipate to be your
greatest challenge in the year ahead?
MFA: FOUR OF TEN MEDICARE
RECIPIENTS PURCHASED A PDP
data insights through our in-house consulting division, Acosta Insights.
CDM: What would you say makes your
company unique ?
MB: Our senior leadership team is second to none in its dedication to building our clients’ brands. Our scale
allows us to deliver superior results
across many different customers and
categories. Our ability to offer fullservice solutions from headquarter
sales to retail and category analytics
separates us from our competitors.
Biernbaum (Con’t. from p. 1)
personal advisor and consultant; a conduit, a professional marketing guru, a
package and design aficionado, and he’s
got all the right industry knowledge and
connections, all wrapped in one.”
Biernbaum adds, “My goal is to give
my employer-clients all the top level
experience and comprehensive hands-on
expertise they need to drive real success
in real time at an affordable cost.”
Connecting the Dots
Biernbaum is evangelistic about connecting the dots to create an energy wheel of
growth and development. “Skilled broker
or sales management, timely appointments with buyers, the right presentations with the right information in the
CDM: What was the most significant
event or series of events affecting your
company in the past year?
MB: Our most significant event this past
year has been our continued growth
right formats, ongoing planning for trade
shows and events, and persistent attention to budgets, promotions, pricing,
packaging, publicity and constantly creating new energy that drives consumer
and trade sales.” He says simply put, “All
these components absolutely need to
blend and work together all the time.”
Advice to Newer Companies
Biernbaum’s first piece of advice: “It’s
vital that today’s new products be able to
bring incremental sales and profits to the
party. Retailers are not interested in trading dollars with existing items already on
the shelves. Clear points of differentiation
are essential to have a chance for success.”
Next, Biernbaum emphasizes that
the right type of packaging and design is
absolutely critical. “The words, graphics
MB: The continued rise of fuel
and healthcare costs are concerns, as
they are with many companies,
as is how our customers react to
significant price increases in this
challenging economy.
report, the primary contest continues to be
between PDP plans formed by health
insurers and those formed by pharmacy
benefit managers (PBMs). Pharmacy and
PBM-based companies, such as CVS
Caremark and its acquisition of Longs
Drug Store’s Rx America PDP plans, have
increased total PBM-PDP market share
from 8.4 percent in February 2008 to 12.6
percent in February 2009.
Visit the Healthcare Business Strategy
(Healthcare BS) library on at www.mark
farrah.com for more information.
excellent customer headquarter penetration at all levels and has category
analytics expertise that few others can
deliver. In addition, we offer services
such as cycle, project and speed-toshelf coverage, which allows Acosta to
deliver a retail service solution to all
national drug customers.
CDM: To what do you attribute your
company’s success?
MB: Our expanded drug division has
MB: Acosta’s continued success for 82
years is based on our people, our values and our dedication to delivering
consistent, excellent results for our
clients and customers.
and images on your package need to be
evaluated for the message, its clarity and
how it will get attention in a crowded
retail environment under the aisle lighting. You have two seconds to make the
connection with your consumer at the
point of purchase. We know how!”
Biernbaum recommends that
young companies not try to hire and
manage brokers by themselves.
“Brokers will not give your company
the right attention if you don’t provide
them with highly skilled experienced
people to manage the process.
Biernbaum highly recommends hiring
a master broker or a well trained sales
manager with plenty of national
broker-management experience. He
adds, “Brokers and retailers are often
misinterpreted by entrepreneurial
companies and vice versa. Most of
what you need to know is subtle and
often imperceptible.”
Finally, Biernbaum stresses the
importance of going into retail meetings
with the right type of presentation. “You
need to address several aspects of the
business plan to make exactly the right
type of comprehensive proposals that
stick. You need to ‘know’ all the things
you ‘don’t know’ about approaching the
retail channels.”
Biernbaum offers one-day “coffee
talks” at his home office and at trade
events. “It’s sort of a crash course to get
you back on the right track. It will be the
most valuable cup of coffee you ever
had,” promises Biernbaum.
For more information, call 314-4346008 or visit www.biernbaum.com.
CDM: What distinguishes your drug
channel services from the competition?
Chain Drugstore Marketplace
Monday, June 29, 2009
11
Boehringer Ingelheim Pharmaceuticals,
Inc. has enhanced its Pharmacy
Satisfaction.com Web site as part of an
ongoing program to provide resources that
facilitate the dialog between pharmacists
and patients. With new navigation and
updated information—such as links to
printable patient materials and the latest
treatment guidelines—the site is equipped
to support the pharmacist’s changing role
in patient care.
“Today’s pharmacists are being called
upon by their patients to serve as healthcare liaisons, not just fillers of prescriptions,” states Robert Belknap, Executive
Director, Trade Sales and Operations,
Boehringer Ingelheim. “The tools and
resources available on PharmacySatisfaction.com have been selected to
help pharmacists meet the challenges presented by this more complex role.”
Created to help pharmacists identify emerging consumer trends and
uncover opportunities to improve customer
care
and
satisfaction,
PharmacySatisfaction.com offers tools
for pharmacy practice, including:
• Updated links to drug information,
patient compliance tools and more:
Pharmacists can link directly to important
information such as patient prescription
assistance, treatment guidelines, and clinical trial updates.
• Practice Solutions: From time management strategies to medication therapy management resources, Practice Solutions can
point pharmacists to information related to
the day-to-day concerns they face. The
three-step process results in a variety of
links to issue-specific content within the
site or provided by trusted external sources.
• Disease
Management
Resource
Center: Pharmacists can access condition-specific tools and patient information for use when educating patients
about their condition, symptom management and available treatment options. In
addition to patient materials, there are a
number of pharmacist counselors available for download, as well as links to
additional
Boehringer
Ingelheim
resources and Web sites.
Modo (Con’t. from p. 1)
sharing the passion for technological
excellence. “Jeff Gordon is a personal
friend,” says Lanaro, “and we developed a collection that he likes to wear.”
Priced between $19 and $24, they feature a driving lens with an option of
polarization. Not a bad sunglass choice
when Jeff is in the top two spots of
the Sprint Cup!
With actress Andie MacDowell,
Modo is reinventing the reading glass
business. “We looked at the category and
found that there was a great space for
branded reading glasses. Andie is a fantastic spokesperson for Baby Boomers,
and her approach to life is something that
a lot of women in that category can relate
and aspire to,” notes Lanaro.
MacDowell says, “I intend to create
a collection that will allow our customers
to express themselves in unique eyewear
that is beautiful and flattering. This is
eyewear to fall in love with, have fun
with and be seen in.” The Andie
MacDowell collection is priced between
$16 and $24.
Modo also enters a new venture with
Eco—reading glasses and sunglasses
made from recycled materials. One tree
will be planted with every frame sold in
Modo’s one frame – one tree campaign.
Lanaro declares, “We are very proud
of this unique initiative as we believe it
represents the first sustainable eyewear
collection in our industry.”
View the Modo brands at booth 1777.
papers and soy inks to further reduce
their environmental impact. This year’s
collection of eco-friendly styles is even
more fashionable and fun, continuing to
support Zoom Eyeworks’ belief that
being environmentally conscious can
also be affordable and stylish.
Despite the ailing economy, Baby
Boomers continue to be a strong presence
in the market. Approaching an age when
reading glasses are required for everyday
use, women in particular are searching
for a product that is not only functional
but fashionable—a wardrobe accessory.
“People who wear readers are no
longer defined by their age; they are
defined by their state-of-mind,” says
Gera Rivkin, Director of Marketing and
Branding. “You can be 60-years-old
and feel like you are 30. You can be 30
and feel like you‘re in your 60s. Age is
relative. It’s all about your lifestyle and
outlook, not a number.”
In response, Zoom has continuously
offered a collection of fun and fancy
reading eyewear based on the latest
trends in the accessories industry from
jewelry to handbags and shoes. Each
season the collection is updated and
designed specifically with the fashionable female in mind. Wink, the latest
addition to the Zoom family of products,
takes the fashion-forward aspect of reading eyewear one step further. A collection of stylized and sophisticated reading
eyewear, Wink offers frames that perfectly accessorize with every outfit and
suit any occasion.
Zoom Eyeworks is a leading U.S.
designer and distributor of reading glasses with a reputation for fashionable and
innovative eyewear products. Its family
of brands includes Zoom Reading
Eyewear Readers, ICU Eyewear, Dr.
Dean Edell Reading Eyewear and
Fishermen Eyewear.
For more information, visit
www.zoomeyeworks.com.
BOEHRINGER INGELHEIM’S UPDATED
PHARMACYSATISFACTION.COM
PROVIDES MORE RESOURCES
products are manufactured using TR-90
plastics. The logos are placed using a
metal foil process that is normally used
only on designer sunglasses that retail at
$300; however, the NFL sunglasses retail
between $14.99 and $19.99. The NFL
sunglasses are being exclusively
launched here at NACDS.
Modo and race car star Jeff Gordon
also introduce a sunglass collection,
Zoom Eyeworks (Con’t. from p. 1)
your ‘grandfather’s readers.’”
With the green movement in full
swing, Zoom experienced unprecedented
success with its eco-friendly line of reading glasses. In the past year alone,
240,000 units of Zoom eco-friendly readers have been sold nationwide at big-box
retailers that have committed to reducing
their carbon footprint.
Made from 94 percent reclaimed
plastic, Zoom eco-friendly readers
reduce the amount of post-industrial
waste from 60 percent to just six percent.
The tags and displays use recyclable
BEST OF
SHOW
2009
World Trend Inc.
About Boehringer Ingelheim
Pharmaceuticals, Inc.
Boehringer Ingelheim Pharmaceuticals,
Inc., based in Ridgefield, Conn., is the
largest U.S. subsidiary of Boehringer
Ingelheim Corporation (Ridgefield,
Conn.) and a member of the Boehringer
Ingelheim group of companies.
The Boehringer Ingelheim group is
one of the world’s 20 leading pharmaceutical companies. Headquartered in
Ingelheim, Germany, it operates globally
with 135 affiliates in 47 countries and
approximately 39,800 employees. Since it
was founded in 1885, the family-owned
company has been committed to researching, developing, manufacturing and marketing novel products of high therapeutic
value for human and veterinary medicine.
For more information, visit
www.pharmacysatisfaction.com
or
http://us.boehringer-ingelheim.com.
Monday, June 29, 2009
Zippo (Con’t. from p. 4)
Zippo line, many retailers continue to
enjoy a robust business with the classic
pocket lighter. This is for good reason.
There are more than four million Zippo
lighter collectors in the U.S. alone; and
Zippo knows how to get these collectors
running from store to store to get their
hands on the next limited edition collectible that will be auctioned on eBay
for double the retail price. The company
has an amazing knack of continually
improving imprinting and engraving
techniques to make each new collectible
even more coveted than the last.
A&D Medical (Con’t. from p. 4)
internal memory, averaging and a
Pressure Rating Indicator®, the UA-767
has always been ahead of its time. This
summer it will make another leap, getting
a full reboot that will give it even more
advanced features including increased
memory, time and date stamp, and an
onboard clock.
About A&D Medical
A&D Medical is a division of A&D
Company, a global manufacturer of measurement equipment, with operations in
Asia, Europe, Australia, Russia, North
America and South America. Since 1977,
A&D Medical has been manufacturing and
distributing a full line of advanced electronic blood pressure monitoring equipment and healthcare products for home and
professional use. All of A&D Medical’s
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The best part for retailers is that
Zippo finds a way to offer economic
price points with solid margins and still
covers every lighter with it’s own
world-famous Zippo lifetime guarantee—“It works or we fix it for free!”
Zippo’s retailers also get great marketing support via national advertising,
placement on the Zippo.com retail locator, access to licensed products and
tools such as ZippoRetailer.com, a Web
site designed to help retailers sell more
Zippo products.
If you’d like to discuss opportunities
with a Zippo sales representative, stop by
booth 1757.
home care products are marketed under the
LifeSource brand name in North America.
The company has become a leader in
home health monitoring technology
through the development and introduction
of unique products. It also offers leading
telemedicine solutions for remote patient
monitoring of heart disease and other
chronic conditions through wired and
Bluetooth® wireless systems. In addition to
blood pressure monitors, A&D Medical
also offers personal weight scales, digital
thermometers and stethoscopes.
For more information, visit
www.lifesourceonline.com.
Actihealth is a registered trademark of
FitSense Technology, Inc. Bluetooth is a
registered trademark and is owned by the
Bluetooth SIG, Inc. LifeSource and
Wellness Connected are registered trademarks of A&D Medical, San Jose, Calif.