cultural festival 2010

cultural festival 2010
CELEBRATING THE SOUL OF SAN JOSE
JUNE 19 & 20, 2010
SPONSOR PROPOSAL
A Presentation of the African American Community Service Agency
A 501© 3 Non-Profit Corporation| Tax ID #94-249728
304 N 6th Street San Jose, Ca 95112
408.292.3157| 408.292.3276 fax
[email protected]
www.bayareajuneteenth.org
cultural festival 2010
Dear Juneteenth Celebration Supporter:
The African American Community Service Agency is soliciting your support for its Juneteenth Festival, the largest in the Bay Area. Our festival
attracts 15,000 plus attendees of diverse ethnic fan base from surrounding cities. The festival offers and optimal opportunity for your company’s
name to be displayed in major areas such as our stages, our youth expos, information areas and more. We also provide a variety of sponsorship packages that can be customized to meet your marketing objectives. Our goal is to provide supporters with the best exposure available.
The Juneteenth Festival is the celebration of the ending of the unique institution of “Slavery.” The Festival is celebrated annually, on June 19th,
in more than 200 cities in the United States. San Jose’s Festival celebration begins Saturday, June 19th and Sunday June 20th with Festival
activities designed for the entire family at the Plaza de Cesar Chavez
located in downtown San Jose on South Market Street.
The San Jose Juneteenth Festival in conjunction with other civic organizations and corporate sponsors include the following activities:
Basketball Tournament
Education, Health Awareness Area, Juneteenth Festival in the Park,
Youth Arena and on Sunday, Church In The Park
cultural festival 2010
Presented By:
African American Community Service Agency
304 N. 6th Street San Jose, Ca. 95112
408.292.3157| www.sjaacsa.org
Executive Director
Joanna M. Farris
Board of Directors:
Everett “Bobby” Gasper, Chair
Milan Balinton, Vice Chair
Shawneequa Badger, Secretary
Gale Simmons, Treasurer
Walter Wilson
Natisha Holloway
Careesa Travis
Anna Mendez
The San Jose Juneteenth Festival offers several levels of sponsorship
opportunities for both corporate and community organizations. For additional information, please contact us at 408.292.3157 or sjaacsa.org.
The AACSA is a non-profit organization founded in 1978. Since 1979,
it has been centrally located in San Jose at 6th and Julian Street. We
administer varied programs geared to youth, seniors and the general
community. Those programs include; the Inez Jackson Library, Youth
Summer Day Camp, Kids Club, AACSA Achievers Youth Leadership
Program, Sunday Homeless Breakfast (in collaboration with the New Vision Church), Holiday Luncheon for Seniors, Christmas Toys for Tots,
Annual MLK Luncheon, Financial & Health Awareness Workshops and
mon other special programs.
In Community Spirit,
Joanna M. Farris
Executive Director
Juneteenth
Executive Summary
DATES:
June 19 and June 20, 2010
TIMES:
Saturday, June 19th 12-7pm
Sunday, June 20th 10am-7pm
LOCATION:
Juneteenth in the Park, A Cultural Festival is located in
the heart of Downtown San Jose in Plaza de Caesar
Chavez.
FEATURES:
African American visual art and cultural festival with
local and professional entertainment: 100 artists, 50
performances, 2 days.
PRESENTED BY:
African American Community Service Agency of the
Silicon Valley, a 501© 3 not-for-profit corporation.
COST OF ADMISSION:
Free
ATTRACTIONS:
An eclectic collection of artists presenting fine arts,
jewelry, paintings, photography, ceramics and
more. Our main stage features more than 100 local
artists and entertainers. The Juneteenth Festival
features children’s entertainment, arts-and-crafts
and interactive projects for the entire family. Over 25
different menus of multi-cultural cuisine are offered at
the Juneteenth Festival food courts along with soda,
beer, and wine.
cultural festival 2010
Juneteenth
Four reasons to sponsor Juneteenth
AN EVENT WITH CULTURE
Every June, thousands of people crowd the Park of downtown
San Jose to participate in the Annual Juneteenth Festival.
The Plaza is filled with fascinating sights, sounds, and scents
featuring more than 100 artists, performers, exhibitors and food
merchants taking part in the two-day celebration.
AN EVENT THAT HAS A PLACE IN HISTORY
Traditionally, Juneteenth has been a cultural event that recognized
the emancipation of slaves in the United States in 1863. Now,
Juneteenth is a multi-cultural event that allows people from all
cultures to come and celebrate unity, personal freedom and
independence, embracing rich traditions and community.
OUR COMMUNITY AND VOLUNTEER SUPPORT IS
OUTSTANDING
One of the most important elements of the success of the
Juneteenth Festival has been the strong show of support from the
community. The Juneteenth Festival’s event management team:
consisting of staff and seasoned volunteers, work year round to
ensure the smooth operation of the Festival. Large companies,
area businesses and local residents also give their time and
effort during the festival, providing over 100 additional volunteers
during the two-day event. Since the Juneteenth Festival is a gift
to the community, it further relies on the generous contributions
by many of the nation’s major corporations.
ENTERTAINMENT WITH A BUZZ
The annual Juneteenth in the Park Festival hosts the Bay Area’s
premiere performing artist. Our headlining roster has included
names like the Friends of Distinction, Rose Royce, Lenny
Williams, Pete Escovedo, Jon B., Chico Debarge and more. Our
range of genres includes Gospel, R&B, Reggae, Jazz, Blues,
Hip-Hop and more. Cultural and contemporary dance troops,
poets and martial arts exhibitions keep our crowd coming back
for more year after year.
cultural festival 2010
Juneteenth
Marketing Highlights
The Plaza de Cesar Chavez in downtown San Jose, California
comes alive with incredible art, culture and resonates with the
sound of jazz, the exciting beat and rhythms of Africana music
and the soulful croon of blues during the Juneteenth Cultural
Festival, one of the Bay Area’s premier culture and music
festivals. During this event, and for a full month prior, we give
you the opportunity to put your image-and your product-directly
into the hands of hundreds of thousands of potential customers.
We’ve found that creating an experience around your product
really hits home. Depending on your level of sponsorship, your
company will benefit from the following event-related promotions:
MAKE AN IMPRESSION:
Depending on your level involvement, your advertising message
will be seen during the festival’s promotional period. We’re
targeting families and young people who are actively interested
and involved in preserving African American culture and traditionand that is about everyone. This targeted audience will see your
message in a dynamic, unique and attentive environment that
will help sell your product or service.
High traffic locations within extensive grounds
Use of event logo in product promotion
Sampling or couponing Retail/trade promotion
High visibility signage Special parking
Hospitality area Retail outlet cross promotions
Print Promotion Brochures
TV Spots Costume Characters (as approved by Festival)
Cable TV Spots Flyers
Radio Spots Program Guide
Website Live Radio Remotes
Internet Promotions
Facebook
Twitter
MySpace
YouTube
cultural festival 2010
Sponsorship
The Plaza de Caesar Chavez in downtown San Jose, California comes
alive with incredible art, culture and resonates with the sound, beat,
and rhythms of African American music creating one of the Bay Area’s
premier culture events. During the festival and for a full month prior, we
give you the opportunity to put your image and your product-directly into
the hands of hundreds of thousands of potential customers.
San Jose
Juneteenth
cultural festival 2010
We’ve found that creating an experience around your product really hits
home. On every level of sponsorship, your company will benefit from
extensive event related promotion.
SPONSORSHIP LEVELS
TITLE
SPONSOR
GOLD
SPONSOR
$20,000
$15,000
TITLE
PRESENTED BY
LOGO ON STAGE BANNER

RADIO SPOT MENTION

MASTER OF CEREMONIES ACKNOWLEDGMENT
SILVER
SPONSOR
BRONZE
SPONSOR
STAGE
SPONSOR
$10,000
$7,500
$5,000









LOCAL PRINT ADVERTISEMENT AND PROMOTION





LOCAL ADVERTISING POSTER/FLYERS





FULL PAGE
FULL PAGE
HALF PAGE
HALF PAGE
HALF PAGE
OFFICIAL PRESS RELEASES AND ANNOUNCEMENTS





PROMINENT WEB PRESENCE (LOGO)





CORPORATE LOGO ON ALL FESTIVAL PROMOTIONAL ITEMS

PRE AND POST PRESS COVERAGE ACKNOWLEDGMENT





CORPORATE BANNER ON MAIN STAGE


FESTIVAL ENTRANCE PHOTO OPPORTUNITY





COVERED BOOTH WITH TABLE AND SEATING





INVITATIONS TO FESTIVAL SPECIAL EVENTS





NAMING RIGHTS
FEATURE IN OFFICIAL EVENT PROGRAM GUIDE
ADDITIONAL SPONSORSHIP OPPORTUNITIES
INFORMATION ARENA| $2,500
VOLUNTEER PROGRAM SPONSOR|$3,000
A central source of information for many festival-goers, a
place where all questions are answered. Tens of thousands
of people go by our information booths over two days!
Includes:
 ¼ page advertising in program booklet
 Logo on volunteer related materials.
 Recognition throughout the event.
 Listing in printed material as contributing sponsor
 Local advertisement posters and flyers
Includes:
 Banner
 ¼ page advertising in program booklet
 Local advertising-posters/flyers
ADDITIONAL SPONSORSHIP OPPORTUNITIES
YOUTH ARENA SPONSOR |$5,000
San Jose
Juneteenth
cultural festival 2010
Includes:
 Banner on arenas tent
 ½ page advertising in program booklet
 Local advertising-posters/flyers
 Recognition throughout the event
 Listing in printed material as contributing sponsor
PLEASE COMPLETE THE FOLLOWING:
Company Organization _____________________________________________________________
Contact Name/Title________________________________________________________________
Address _______________________________City______________State____Zip Code_________
Phone (____) ________________ Fax (___) __________ Email ____________________________
Corporate Program Ads:* Reserved on First Purchase/First Serve Booklet is 8.5”x11”
 Inside Front
 Back Cover
 Inside Back
$2,500
$2,500
$2,500
 Full Page$2,000.00
 Half Page$1,500.00
 Quarter page $750.00
Enclosed Amount: $__________( ) Check ( ) Money Order ( ) Cashier Check ( _) Other_________
Make payable to: African American Commuity Service Agency
Corporate Sponsor Artwork for Advertisements (posters, newspaper, etc.) due April 16th. Final
due date for program booklet artwork and payment is June 1, 2010.
All ads must be high resolution camera ready. $50.00 set up charge for ad(s) non-print ready files.
Mail to: African American Community Service Agency
304 N 6th | San Jose, Ca 95112
408.292.3157 | sjaacsa.org/juneteenth.htm
cultural festival 2010