Master Design - Master of Arts in Design ZHdK

Event
Interaction
communication
Product
Trends
Studieninformationen
Master
Design
Features
hdk
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Zürcher Hochschule der Künste
Zurich University of the Arts
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Department of Design
Campusinformationen
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Master Design
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Dear Prospective Students
We are delighted that you are interested in
studying at Zurich University of the Arts (ZHdK). We offer our students an outstanding environment: our art and design programmes promote high-level independence within a framework
designed to ensure that you will enjoy continuous further
development through close contact with our teaching faculty.
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Master Design/ Table of Contents
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02Prefaces
Features
04 What Every Designer Should Aspire To
08 Studying Research-Oriented Design
Programme Information
15 Programme Objective
15Suitability
With over 2’300 students, we are one of the
largest arts universities in Europe – so that here, in Zurich,
looking beyond the confines of your own discipline is very much
worthwhile. We thus welcome students seeking to cross boundaries
and bring different fields together, because we are convinced
that the productive exchange with other disciplines brings forth
better, more versatile, and more critically minded artists,
musicians, designers, and individuals capable of conveying the arts
to a wider public.
15 Our Study Model: Define – Develop – Design & Display
16 Accompanying Minor Studies
16 Qualification
16 Doctoral Studies
16Mobility
16 Course Director
33 Fields of Excellence
33Event
34 Interaction
35 Communication
We have an excellent network worldwide –
thanks to cooperations with over seventy arts universities
in Switzerland and abroad, and with countless partners from the
fields of science, culture, business, and industry. This manifold
cooperation stands for the national and international relevance
of our programmes.
Zurich University of the Arts (ZHdK) offers
a vibrant environment in which you can develop your individual
profile while also establishing lifelong contacts and networks.
Doing so is both a challenge and an opportunity. We would like to
encourage you to seize this opportunity together with us.
36 Product
37 Trends
38 Admissions
39Research
40 Information and Insights
40 Course Commencement, Applications, Admissions
Campus Information
42 The New Toni Campus – a Vision Becomes Reality
44 Useful Information
Master’s Theses
18 Noa Stemmer-Holtz – The Pain Interpreter: The Visual Representation of Pain Quality
Prof. Dr. Thomas Dominik Meier
President, Zurich University of the Arts
20 Jasmin Baumann – Cherry Images – Between Tradition and Modernity
22 Barbara Hoffmann – Globalisation of Trade Structures: The Banana Atlas
24 Anna-Maria Niestroj – Bloggold
26 Dario Hardmeier und Raffaele de Lauretis – Daina: The Herbarium
28 Fabio Müller – E-create!
30 Joel De Giovanni – Visual Music
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Master Design/ Preface
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Shaping the Future
You are keen to contribute to devising concepts,
researching methods, developing methods, or implementing
trends. You are keen to be where the future is designed! You are
keen to hold a responsible position and bring to bear outstanding specialised skills. You are keen to connect conceptual
thinking with managing design processes, in the creative
industries or in an academic environment. Our MA in Design at
Zurich University of the Arts (ZHdK) can help you achieve all
these objectives.
Design is changing, worldwide, both as a profession and as a field of knowledge. Whereas in recent decades
craftsmanship and artistic skills were enough to achieve distinction
in design, today’s requirements are far more complex and
demanding. Design knowledge, thinking, and action are no longer
merely part of the creative industries, but they are becoming
increasingly integrated with other disciplines. Such are the ongoing
economic, technical, social, and cultural developments that
they demand both aesthetic responses and creative innovation.
Conceived as a “field of excellence,” our forwardlooking MA programme is unique in Europe. It positions degree
studies in Design between practice and science. Its centrepiece is the
individual Master’s project. We welcome applications from individuals holding a BA in Design, and explicitly from those with a
qualification in a related field. Our MA programme is thus oriented
toward both international practice and university education.
Our MA Programme is embedded in urban-creative Zurich. We offer
a highly stimulating environment, which provides graduates
with a wide range of attractive career opportunities upon successful
course completion.
Prof. Michael Krohn
Course Director, Master of Arts in Design
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Master Design/ Features
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What Every Designer
Should Aspire To
Research-based postgraduate studies produce designers keen
to explore all phenomena with genuine curiosity and yet who
never lose sight of the big picture. This combined stance leads
to outstanding design solutions. How does this make young
designers interesting for leading figures in both practice and
research? Insights from Markus Freitag, a successful entrepreneur, and Roger Gassert, Professor at the Swiss Federal Institute of Technology (ETHZ).
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selves as “Product Designers,” but pure and simple as “Designers.”
For Freitag, himself a qualified graphic designer, the principal
challenge for a company now employing 120 staff lies in positioning
design within the organisation so that the holistic thinking aspired to
manifests itself company-wide.
Another challenge facing a successful enterprise
like Freitag’s is the ceaseless generation of new ideas: “We want
to afford to do more research in future. A company our size actually
needs to constantly search for novelty.” What especially interests
Freitag in this respect is how research can impact on daily business.
“Research must co-determine corporate thinking and action in a
sustainable fashion. It must therefore be permanently integrated into
the business process.” Michael Krohn, MA course director, aspires
to training designers capable of precisely such holistic thinking:
“What the market lacks, are people able to sustainably implement
ideas within a given set of conditions. What we need are design
professionals capable of negotiating the interfaces between design
and other areas of life.” Interestingly, students initially often resist
accepting and implementing design as a research task: “At first,
many MA students regard design and creativity as a contradiction in
terms. Then, however, they experience how a questioning attitude
and creative experimentation lead to valuable insights.” Depending
on the project, doing “research” on the MA Design can mean undertaking ethnological field studies through laboratory experiments
involving prototypes to an intensive study of existing research literature.
The Best Solutions Spring from Collaboration
Designer Markus Freitag: looking for more than just another nice bag.
“Don’t think of the product first, but of the
context,” is what Michael Krohn, industrial designer and MA course
director, keeps reminding his students. Markus Freitag, one of
the two founders of the world-renowned Zurich bag manufacturer,
agrees wholeheartedly: “Those who can draw only another cute bag
are not at the right place with us.” Holistic thinking is what Freitag
needs from his designers. Design springs from an attitude that takes
into consideration the most diverse aspects, from ecology to
marketing, from the outset. Freitag calls this stance applied “Design
Thinking.” He adds that every designer “must at least aspire to a
broad focus.” Designers working for Freitag thus do not see them-
ETH Professor Roger Gassert has conducted
numerous cooperation projects with the ZHdK Department of
Design. Together with his team, the director of the Rehabilitation
Engineering Lab (RELab) focuses on the development and clinical
evaluation of diagnostic and therapy equipment for physically
handicapped persons. What has impressed Professor Gassert about
Design students from ZHdK is “how self-evidently and purposefully they talk to physiotherapists and patients. ETH students are a
lot more inhibited in this respect.” Further, “it matters greatly to
us that the general public understands what we are doing. But we
often struggle to make this clear to people. By contrast, ZHdK
students are much more adept in this respect. For instance, they are
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Master Design/ Features
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capable of producing visualisations or videos that explain matters
in a comprehensible manner to the layperson.”
Prof. Dr. Roger Gassert, ETH Zurich: working on creative solutions with designers.
Professor Gassert clearly advocates involving
designers in the research process at an early stage: “What is perhaps
an outstanding technology in itself is of little use if its human link
lacks intelligent design. It won’t be used – simply because it is either
incomprehensible or impossible to use.” Moreover, “the early
involvement of designers enables more creative and more comprehensive approaches.” Michael Krohn is also convinced that in future
this insight will assert itself increasingly: “Up until now, unfortunately, engineers have all too often come to a designer and said:
look here, this is what I’ve just developed; could you do me a nice
cover for it. But this kind of procedure seldom leads to good results.”
While Roger Gassert emphasises that a technological solution alone will not suffice in itself, Michael Krohn
points to the research questions underlying any particular design.
Thus, scientists and designers have complementary skills. As
Michael Krohn observes, “if they play ball optimally, this gives us
the iPhone.”
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Studying Research-Oriented Design
Best suited to designers with a research interest, our MA in Design allows students to spend three semesters on their
individual project. MA graduates Anna Barbara Bernhard and
Moritz Kemper share their experience of the programme.
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and Tom Tailor Denim agreed to be interviewed to two factors:
“First, the topic was relevant, and the interviewees expressed interest
in my research results. Also, the fact that I was working under
the auspices of a university made the project credible and sound.”
Theory and Practice, Hand in Hand
Besides conducting extensive interviews,
Anna Barbara Bernhard immersed herself in the existing research
literature and undertook comprehensive online research. What
did her research on fashion trends turn up? Briefly put, that all
couture houses catering to the masses attend the same textile fairs,
copy the same models, and adapt this information to their respective market. Thus, she had no trouble whatsoever shooting
one hundred photographs of similar blue-and-white striped
T-shirts within six hours in downtown Basel for the visual section
of her thesis.
Anna Barbara intends to continue her research,
alongside striking out as an independent textile designer.
“Because,” as she says, “theory and practice must cross-fertilise each
other – precisely in fashion, where one quickly falls behind.”
When Anna Barbara Bernhard, a Basel fashion
and textile designer, returned to Switzerland from her one-year stay
in the United States, she realised that she had “to come up with
something.” There was no manufacturing industry in Switzerland
for high-end fashion, where she had been working in New York.
She applied for a place on the MA in Design at Zurich University
of the Arts (ZHdK), with the aim of getting to the bottom of a question
that had preoccupied her throughout her professional life: the
dynamics of an industry that, as she puts it, season after season
produces “similarly unique” clothing. By researching mainstream
fashion, she wanted to find out “what actually happens in this
business.”
“My mentors helped me set up a project that
would enable me to play my trump cards, namely, my profound insights and my array of contacts in the business,” she says. Devising a structured interview guide, conducting interviews, and assessing these along stringent scientific lines were challenges hitherto
unknown to her as a seasoned design professional. She attributes the
fact that the leading figures of large firms like Charles Vögele, Calida,
Between Developmental Psychology and
Interaction Design
After earning a BA in Design, Moritz Kemper
worked for a design agency for two years before returning to
university. His motivation, he says, was “to get away from working
in front of a screen.” Also, the field of ”tangible interfaces,” where
everyday objects communicate with humans fitted with sensors,
appealed to him. On the course, he became increasingly interested
in researching interactive objects in connection with child
development: “Today, every child has a Wii console and an iPod.
My research looked at stimulating children to play active games
with the help of simple interactive objects.”
Based on his reading of literature in developmental psychology, Moritz knew that cubes are particularly
intriguing objects for children. In a child’s imagination, such
objects become houses or cars, and they also strengthen its social
interaction. He developed a set of interactive cubes that react
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Master Design/ Features
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both to one another and to the child. For instance, a cube starts
blinking if the child says something to another cube. He tried
out the prototypes on children aged between five and eight, in
kindergartens, in local parks, and in his circle of friends and
acquaintances. “They were fascinated by the cubes and turned
into veritable little researchers. The real world is still more
interesting than the virtual world.”
His supervisors at ZHdK helped Moritz not
lose sight of his objective amidst his wide-ranging literature
research, the design workshop, and conducting field studies; they
also supported him in questioning the path he had embarked
on. He much appreciated the excellent facilities available at the
Physical Computing Lab, where he developed his prototypes.
Last but not least: “ZHdK is a very inspiring environment, because
it brings together the most diverse disciplines.”
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Master Design
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MasterMaster
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Programme
InformatioN
Event
Interaction
Communication
Product
Trends
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Master Design/ Programme Information
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Master Design
Our MA in Design offers designers
and individuals from related disciplines and fields
an outstanding opportunity to further develop their
individual expertise and attain cutting-edge excellence.
The centrepiece of our programme is an individual
research project. Upon successful course completion,
MA graduates can work as independent entrepreneurs or in management roles in the design industry,
as well as pursue careers in teaching and research.
Based on their experience and individual interests, future students choose between five
partially overlapping specialisations, so-called “Fields
of Excellence”: Event, Interaction, Communication,
Product, and Trends.
Our programme, which runs for
one year and a half, requires students to be self-driven,
innovative, and to have a genuine interest in interdisciplinary approaches and in acquiring and applying
various research methods.
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Master Design/ Programme Information
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Application Deadline
Applications are accepted
on an ongoing basis. Our programme begins in February.
Applications must be received
at the latest by mid-October.
Admissions Procedure
Candidates apply for a “Field
of Excellence.” Applications
must include an idea for
a Master’s project, a letter of
motivation, and other documents as specified; personal
interviews will be held.
For full details, please see
master.design.zhdk.ch
Tuition Fees
CHF 720.00 per semester
Course Commencement
Our MA in Design begins in
February
Language of Tuition
German
Duration and Scope
Our MA in Design is a threesemester, full-time programme.
Students may interrupt
their programme or spend an
exchange semester at a
partner university abroad.
Qualification
“Master of Arts ZFH in Design,”
with special mention of the
chosen specialisation (for
Example, “Master of Arts ZFH
in Design, Specialisation in
Event”)
Programme
Objective
The key objective of the MA in
Design is to qualify students for complex
professional challenges, whether in
research/innovation, design practice/
private enterprise, or education/communications. MA students deepen and
expand not only their specialist know­
ledge and skills, but also they create individual career opportunities for themselves. With these objectives in mind, our
programme is individual and projectdriven.
We offer MA students their personal workplace, an arrangement which is
highly conducive to promoting in-depth
specialist discourse with fellow students
and teaching faculty. MA students also
benefit from our state-of-the-art infrastructure, consisting of several laboratories, workshops, and media. This offers
ample opportunity and scope for experimentation and implementation.
Suitability
MA Design students are required
to pursue independent research or to define a research project in conjunction
with a cooperation partner. They are also
responsible for planning their coursework. They are expected to actively discuss their work with teaching faculty and
researchers, and to make use of the specialist skills available on the programme
in a cross-disciplinary fashion. Suitable
candidates need to be self-driven and
capable of shaping the contents and
outcome of their course.
Our Study Model:
Define – Develop –
Design & Display
Our three-semester Master of
Arts in Design focuses on an individual
Master’s project. In their first semester,
students define their research topic and
explore various research methods, before
developing their individual project in the
second semester. The third semester is
fully devoted to implementation and to
completing degree work.
MA students specialise in one
of five “Fields of Excellence”: Event, Interaction, Communication, Product, and
Trends. These majors are based on an individual project idea. Ideas stem either
from individual experience, interests,
and aims, or are developed in conjunction
with our research or industry partners.
We also regularly offer MA students
the opportunity to undertake their project
with one of our partner institutions.
For information on previous and current Master’s
projects, please see master.design.zhdk.ch >
Projects
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Master Design/ Programme Information
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Accompanying
Minor Studies
MA Design students devote
a­ pproximately a quarter of the coursework in their chosen field of excellence
to building fundamental skills and
­stringent methodological knowledge in
design research and theory. Our Minor
Programme includes (a) survey courses
exploring the relationship between
­research, various methods, and the transmission of design to a wider audience,
(b) lectures, and (c) workshops. In the second and third semesters, the Minor
­Programme supports students in developing their Master’s thesis (Theory). The
­Minor Programme is complemented by
student-organised “Carte Blanche”
events.
Qualification
Students complete their
­pro­­gramme with a Master’s thesis. The
thesis comprises (a) a research- or practice-oriented design paper (practical
Master’s thesis), whose complexity and
quality are required to meet international
standards in the field, and (b) a critical,
knowledge-oriented theory paper (theoretical Master’s thesis). Upon successful
completion, graduates are awarded an
internationally recognised “Master of Arts
ZFH in Design.” This academic title is protec-ted­by law.
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Doctoral Studies
Currently, Zurich University of
the Arts (ZHdK) and all other arts universities in Switzerland are unable to award
doctoral degrees in their own right. ZHdK
offers MA graduates seeking to pursue
doctoral studies various attractive opportunities in conjunction with its partner
universities.
www.zhdk.ch >Further Education >Doctoral Studies
Mobility
MA students can spend maximally one of the programme’s three semesters
abroad, at a university compatible
with and formally recognised by Zurich
University of the Arts (ZHdK).
Course Director
Prof. Michael Krohn is a designer
HfG. His teaching and research focus
on product design and the development of
design methods. He is the co-owner of
Formpol AG, a Zurich-based design agency. Guest lecturer at the Swiss Federal
Institute of Technology (ETHZ) and at Zurich University of Applied Sciences
(ZHAW).
[email protected]
Master’
s
theses
Event
Interaction
Communication
Product
Trends
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Master Design/ Master’s Theses
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Noa Stemmer-Holtz
2013, Field of Excellence Communication
The Pain Interpreter:
The Visual Representation of Pain Quality
1a
.6
1a
.2
2a
1a
.5
2a
.3
2b
.2
1b
2b
.3
.1
1b
2b
2a
.2
2a
.6
5
.
1b
.1
2b
.6
1b
.2
1a
.4
2a
Concept and Project Leader:
Noa Stemmer-Holtz
Design: Malin Gewinner, Jalscha Römer,
Romy Strasser
1b
.3
1b
1a
.1
The Pain Interpreter provides such an
alternative. Choosing from a series
of pictures that represent the pain suffered allows patients to communicate
without words. This approach enriches
and optimises doctor-patient consultations. Using surveys, experiments,
and interviews, this Master’s project
defined, developed, tested, and translated into medical diagnostics such visual representations of the quality of
headache pain. The Pain Interpreter
consists of a selection of visuals and a
block of stickers that allows patients
to create their own images.
1a
.3
No one wants to suffer pain and yet we
are all familiar with pain that torments us
but is difficult to grasp in words. If pain
is to be treated properly, however, we
must be able to grasp, explain, or define
it in one way or another. Where language reaches its limits, alternatives are
needed to explain what pain feels like.
2b
2a
.1
.
1b
www.schmerzdolmetscher.com
4
2b
2a
.5
4a.3
.4
4b .3
4b .3
4b .3
4a.2
4a.1
.6
.5
2b
.4
4b .2
4b .2
4b .2
4b .1
4b .1.1
4b
4a
4a.6
4a.5
4a.4
8.
8.3
8.2
8.1
9.1
9.2
9.3
9.4
9
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Master Design/ Master’s Theses
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Jasmin Baumann
2013, Field of Excellence Communication
Cherry Images—
Between Tradition and
Modernity
Botanical aquarelle painting looks back
upon a long tradition. Its captivating
­n aturalism, hard-edged detail, and luminosity remain fascinating to this day.
Commissioning aquarelle illustrations is
costly, since the technique requires
considerable effort. This Master‘s project began with a book design com­
mission that necessitated an in-depth
preoccupation with the creation of botanical aquarelle paintings and resulted
in a series of charts depicting cherries.
The charts depict various kinds of cherries and document these using photography, drawing, a herbarium, and plaster casts. Based on an analysis of old
botantical representations, a new visual
language, closely linked to traditional
­illustrations, was developed. Blending
digital techniques and traditional aquarelle painting enables a more efficient
working process. The new technique
and a modernised visual idiom transfer
acquarelle painting into the modern age
and make this skill commercially viable.
www.jasminbaumann.ch
Banana production — Ranking of continents
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Why bananas matter
Harvest quantities and productivity, 2011
Master Design/ Master’s Theses
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Barbara Hoffmann
2013, Field of Excellence Communication
Banana
Banana
0
Banana
0
Banana
0
Banana
0
0
Lines
Lines
10
Lines
10
Lines
10
Lines
10
10
Dole
Dole
20
Dole
20
Dole
20
Dole
20
20
Del Monte
Del Monte
30 Monte
Del
30 Monte
Del
30 Monte
Del
30
30
Chiquita
Chiquita
40
Chiquita
40
Chiquita
40
Chiquita
40
40
Fyffes
Fyffes
50
Fyffes
50
Fyffes
50
Fyffes
50
50
Noboa
Noboa
60
Noboa
60
Noboa
60
Noboa
60
60
companies other values other values mixed
companies other values other values mixed
70
80 values other
90 values mixed
100
companies
other
70
80 values other
90 values mixed
100
companies
other
70
80 values other
90 values mixed
100
companies
other
70
80
90
100
70
80
90
100
pictograms
pictograms
110
pictograms
110
pictograms
110
pictograms
110
110
Globalisation of Trade
Structures: The Banana
Atlas
The banana is one of the world‘s most
consumed and most traded fruits.
­S tudying the past and present of the
global banana trade reveals many
­e conomic, ecological, social, and political problems and contexts.
The Banana Atlas visualises the globalisation of trade structures using the
­example of banana trading. The banana,
as a simple everyday object, is well
­s uited to illustrating this complex issue.
The conceptualisation and designing
of the Banana Atlas were based on an
extensive analysis of the specific
­q ualities and capabilities of the thematic
atlas as a medium. How can cartography, typography, imagery, and the visualisation of information complement
each other in a meaningful way? How
can a visual language be developed that
promotes an intuitive understanding
of the subject in question? Analysis explores this and other questions. The
­r esults and findings are presented in the
Banana Atlas.
Asia
Americas
Africa
Oceania
Europe
1000 km
Asia
Americas
Africa
Oceania
Europe
77777777777777777777
55555555555555555555
77777777777777777777
55555555555555555555
77777777777777777777
55555555555555555555
7)
5&
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7777777)
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7)
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)
&
9999999999
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9999999999
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99999999
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9999999999
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9999999999
6666666666
999
666
999999999
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9999999999
6666666666
9999
6666
9999999999
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9999999999
6666666666
9999999999
6666666666
999999
666666
1,249,134 tonnes⁄year
380,332 tonnes⁄year
27,867,413 tonnes⁄year
61,648,473 tonnes⁄year
28 tonnes⁄hectare
23 tonnes⁄hectare
9 tonnes⁄hectare
14 tonnes⁄hectare
36 tonnes⁄hectare
5
1,000,000 tonnes
&
≤ 999,999 tonnes
6
1 tonne
Source: FAOSTAT
Tropical and megathermal climates — Suitability for growing bananas
Banana
Banana
0
Banana
0
Banana
0
0
Lines
Lines
10
Lines
10
Lines
10
10
Dole
Dole
20
Dole
20
Dole
20
20
Del Monte
Del Monte
30 Monte
Del
30 Monte
Del
30
30
Chiquita
Chiquita
40
Chiquita
40
Chiquita
40
40
Fyffes
Fyffes
50
Fyffes
50
Fyffes
50
50
Noboa
Noboa
60
Noboa
60
Noboa
60
60
companies other values other values mixed
companies other values other values mixed
70
80 values other
90 values mixed
100
companies
other
70
80 values other
90 values mixed
100
companies
other
70
80
90
100
70
80
90
100
pictograms
pictograms
110
pictograms
110
pictograms
110
110
Banana
0
Lines
10
Dole
20
Del Monte
30
Chiquita
40
Fyffes
50
Noboa
60
companies other values other values mixed
70
80
90
100
pictograms
110
13
Why bananas matter
1000 km
Highest suitability
www.barbara-hoffmann.com
15,396,357 tonnes⁄year
High suitability
Medium suitability
Lowest suitability
Source: promusa.org
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Design
MasterMaster
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Master’s Theses
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Anna-Maria Niestroj
2011, Field of Excellence Trends
Bloggold
Bloggold is a research project situated within the force field between society, online media, and design. Its key
research focus are blogs, which provide
insights into personal lifeworlds –
and whose images and contents are
thus highly authentic.
The project rests on various key terms –
social media, change of values, economy of attention, staging, authenticity,
and identity. These form the basis for
in-depth research on “personal lifestyle
blogging.” The analysis of the visual
and textual contents of various examples reveals the role of authenticity
in the blogosphere, and how this can
affect a blogger’s identity and
social status.
The design part of the project involves
the creation of a currency arising
from the blogosphere’s measures of
value: coins, bank notes, and securities
(which should be considered in symbolic terms). Detached from cyberspace, these standards visualise how
bloggers create value and establish
their social status.
blinkblink-blinkblink.blogspot.com
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Design
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Design/
Master’s Theses
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Dario Hardmeier and
Raffaele de Lauretis
2013, Field of Excellence Interaction
Daina: The Herbarium
The video games market is oversaturated with games vying for the favour
of the gamer community with depictions of violence and stereotypical
characters. Set apart from this mainstream is a scene of “independent”
developers, whose innovative game
design concepts and ideas enrich
the variety of video games. However,
these “independent” games place
considerable demands on their target
users and hence seldom reach a
­w ider public.
This project reveals new ways and
means of developing video games
that are both rich in content and
­e ntertaining for young and old users
alike. It explores concepts such as
“Meaningful Play” and “Gender Inclusive Game Design” as well as techniques from classical painting and
image composition. These approaches serve as a basis for devising a
methodology aimed at providing
game developers with a range of conceptual tools for creating unique
and successful games.
www.daina.ch
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Fabio Müller
2011, Field of Excellence Product
E-create!
“E-create!” is a building set designed to
explain the electromobile to school
children. I used an iPad to introduce
the children to this theme and to then
accompany them through the project.
The set allows children to build, and
drive, their own electromobile. It also
introduces them to driving dynamics
and groupwork.
Project development involved using various methods to establish a solid theoretical basis. First, learning objectives
were defined. Handicraft lessons were
identified as an ideal school subject
to introduce my research. Project work
then focused on twelve-year-olds.
The key priority was adopting a playful
and realistic approach to the electromobile. Conceptual elaboration involved
doing sketches, conducting research,
and building models, which were subsequently iteratively refined and adapted.
Central to further project work were
the reduction of the electromobile to its
essential building components, simple
and easy vehicle assembly, and age- and
user-appropriate design.
www.fabiomueller.ch
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Joel De Giovanni
2011, Field of Excellence Event
Visual Music
Motivated by personal experiences and
based on the notion of music as the
language of emotions, and therefore not
as a purely auditive event, my project
explores the visual perception of music
amongst deaf people on the levels of
research and design.
Based on experiences gained in translating music into sign language, and
through observation and learning sign
language, I worked for one and a half
years devising and further developing
music visualisations at live concerts together with hearing- and non-hearing
impaired lovers of music.
How can the visual level of such communication be abstracted onto visualisation styles and thus mirror different
elements of music? Besides providing
insights into visualisations of rhythm
for the deaf, my research comprises
possibilities for representing contentbased and associative music videos
in combination with the translation of
music into sign language.
www.joeldegiovanni.com
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Fields of
Excellence
media experts, event designers, and arts
managers.
Cooperation partners
Event
Events are becoming increasingly
important within both commercial and
noncommercial communication- and
dissemination strategies. “Events” can be
tailored to the needs of the general public
or those of an exclusive audience. They
are designed to provide access to a wide
range of themes and issues. While they
serve to direct attention in an entertaining
fashion to a product or idea, events can
be employed to cause irritation, to provoke
responses, and to take position within
social debates. The challenge lies in purposefully playing with expectations
and the element of surprise, and thus in
shaping an experience for actors and
audience alike.
Students majoring in this field of
excellence develop and stage commercial
events, media interactions, and artistic
interventions situated at the interface between various design disciplines and
dimensions. The spectrum spans creative
street protests, trade fair presentations,
political events, exhibitions, marketing
events, performances, awareness-raising
campaigns, and on- and offline media
productions. Coursework involves the
­critical analysis of events, historical
­research, three-dimensional storytelling,
and the conception and implementation of
trend-oriented, socially-relevant, and
­forward-looking scenarios and worlds of
experience. Faculty members are unconventional and innovative thinkers. Our
team includes curators, designers, provocateurs, sociologists, philosophers, multi-
Art and the City, Curious About,
Greenpeace, ingenious switzerland,
Drewes & Keretic, Cabaret Voltaire Zurich, HFK University of the Arts Bremen,
UDK Berlin University of the Arts and
Code N.
Course director
Bitten Stetter, fashion designer,
trendscout, and concept designer. She
trained at the HAW Hamburg and AMD
Hamburg. Her work focuses on teaching,
research, and exhibition curating.
[email protected]
Selected faculty & areas of specialisation
– Martina Eberle, Project management
and fundraising
– Philipp Meier, Interventions
and social media
– Francis Müller, Theory and methods
– Daniel Späti, Event concepts
and organisation
– Prof. Dr. Martin Zimper, Social media
– A ndrea Roca, Artistic strategies
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Interaction
Students majoring in Interaction
as a field of excellence have ample opportunities to focus on various themes and
­issues in the fields of Interaction and
Game Design. Coursework involves developing concepts at the interface between
real and virtual worlds. Building robust
methodological, conceptual, and technological skills, coursework enables graduates to devise new and socially relevant
solutions.
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Cooperation partners
Our cooperation partners include
Philips Design, Disney Research Lab,
Swiss Design Institute for Finance and
Banking, Empa, IDEO, Fantoche Festival
Baden, Museum Rietberg Zurich, Neuropsychological Institute of the University
of Zurich, Vienna University of Applied
Arts, Planetary Collegium at the University of Plymouth, Pro Helvetia, and Sensory
Motor Systems Lab at ETH Zurich.
Head of Specialisation
Prof. Dr. Karmen Franinović
Game Design majors explore
holds degrees in architecture and interacand produce “Serious Games,” which are
tion design. She has longstanding profesused in therapeutic or political contexts.
sional experience in both fields, including
Students­create ludic game art and collab- executive roles as a design researcher in
orative virtual worlds right up to mature
numerous national and international progames for all possible platforms and ­users. jects on embodied interaction and sonic
Together with teaching faculty, students
interaction.
apply the skills and knowledge developed [email protected]
on the programme to game mechanics,
Selected faculty & areas of specialisation
game history, technology, and a wide
range of video game applications.
– Prof. Ulrich Götz, Serious Games,
Head of Game Design
Interaction Design majors inves- – René Bauer, Game production
tigate the social and phenomenological
– Prof. Dr. Gerhard Buurman,
aspects of interactions in the physical
Money cultures
world. They employ and develop reactive
– Björn Franke, Design theory,
materials, interactive environments,
critical design
­tangible interfaces, and context-sensitive – Dr. Margarete Jahrmann,
services that are both sustainable and
Ludic game art
concerned with social and personal sto– Max Moswitzer, Collaborative
ries. Students explore how innovative
virtual worlds
technologies can be used to convey infor- – Max Rheiner, Embodied interaction
mation as well as aesthetic and emotional – Prof. Jürgen Späth, Interface design
qualities.
– Dr. Beat Suter, Game production
Communication
Communication as a field of
­excellence deals with four complementary aspects of visual communication:
­Identity and Brand, Information Design,
Knowledge Visualisation, and Editorial
Design. Coursework in each of these specialisations is framed by a systematic
­approach to theory, design, and research.
Supervised by an experienced team of
mentors, students develop their individual research-oriented Master’s project in
one or two of the available specialisations.
Identity and Brand is the practice
of developing visual systems for private
enterprises and institutions so as to convey a client’s strategy through appropriate
design.
Cooperation partners
Our cooperation partners include
the Bundesamt für Umwelt, Universitätsspital Zürich USZ, Swiss Federal Institute for Forest, Snow and Landscape
Research (WSL), Vetsuisse-Faculty University of Zurich, Paléojura, Departement
of Computer and Information Science at
the University of Oregon and the MaxPlanck Institute.
Head of Specialisation
Cybu Richli studied architecture
and visual communication. He is the
founder and co-partner of C2F, a communication design studio in Lucerne that undertakes international commissions and
research projects. He teaches information
design and serves as a guest lecturer at
universities in Switzerland and abroad.
[email protected]
Information Design is the practice of presenting information in a way
that promotes the effective and efficient
understanding of complex issues by the
envisaged target group.
Knowledge Visualisation is the
practice of conveying knowledge to various target groups through suitable images
and visualisations. It explores how complex scientific matter might be best imparted and visualised.
Editorial Design is the practice
of using both printed and digital images
and texts to conceptualise and produce
various editorial formats, including newspapers, magazines, brochures, and books.
Selected faculty & areas of specialisation
– Niklaus Heeb, Knowledge visualisation
– Dr. Sarah T. Owens, Theory
– Cybu Richli, Information design
– Jonas Vögeli, Editorial design
– Thomas Wolfram, Identity and brand
– A network of internal and external
­subject-specific mentors
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Product
Both today and in future, design
occupies a leading role in the conception,
development, and implementation of
innovative products. Product, as a field of
excellence at Zurich University of the
Arts (ZHdK), consists of two forwardlooking and, as regards their scope for development, open-ended areas of design:
mobility and sports. Both concern basic
human needs, and they manifoldly touch
upon current social trends and thus
define our culture and economy. Tourism,
a key economic factor in Switzerland,
occupies a special status within Product
as a field of excellence and its dual focus
on mobility and sports.
Students and faculty exploring
mobility consider the conception, design,
and implementation of products and
services in and around mobility services.
Private and public mobility, modes of
transportation, and everything surrounding the travel experience—services, information, approaches to energy and resources, safety and orientation—are
considered part of design solutions aimed
at highly diverse target groups. Within the
second focal area, sports, students and
faculty consider not only the conception and design of products, but also research new kinds of sports, brand
environments, and their related communities. Other topics include sustainable
development, influences on nature
and the environment, and marketing.
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Cooperation partners
ETH Zürich, ZHAW, Empa,
EAWAG, FHNW, Präsenz Schweiz, ingenious switzerland, as well as a range of
Swiss and international sports and mobility enterprises such as Mammut, Adidas,
Kjus, ABB, Audi, the Swiss Sports Museum, sportcluster.ch, Künzli Shoes, and
Scott.
Director
Prof. Michael Krohn is a designer
HfG. His teaching and research focus on
product design and the development of
design methods. He is the co-owner of
Formpol AG, a Zurich-based design agency. Guest lecturer at the Swiss Federal Institute of Technology (ETHZ) and at Zurich University of Applied Sciences
(ZHAW).
[email protected]
Selected faculty & areas of specialisation
– Roland Eberle, Integral design
– Prof. Michael Krohn, Sports and
­mobility
– Francis Müller, Ethnography, theories of
individualisation and identity
– Franziska Nyffenegger, Research
­methods, scientific methodology
– Herbert Pauser, Product systems
– Heiko Stahl, Vehicles and sports
­products
– Sebastian Stroschein, Interfaces and
mobility systems
Trends
«Trace the Trend and Shape the
Future» is the core theme of our Specialisation in Trends. Students majoring in this
field of excellence build the skills needed
to develop strategic and innovative design
concepts. Graduates are able to recognise
and track significant cultural and socioeconomic trends early on. They possess
the specialist knowledge and methodological skills to analyse and transform
these trends into potential innovations
and visionary design concepts in keeping
with strategic visions and economic
framework conditions.
Trends coursework develops soft
and hard skills in visual and cultural
trends and futures research, market and
consumer research, and empirical social
research. Other course components include journalistic and scientific work, as
well as design-, visionary-, and future-oriented thinking. The programme also
builds a range of related skills, including
trend scouting, strategic marketing, and
project management. Faculty members
are designers, trend scouts, trends and futures researchers, marketing experts, sociologists, visionary thinkers, concept designers, and strategists.
Cooperation partners
GDI Zürich, Trend One,
noocleus ag, Migros, Grand Studio,
The ­Danish Design School, Code N,
Forsight & Innovation ZHAW, W.I.R.E,
Politur, Zentrale Intelligenz Agentur,
Trendwolves – European Youth
Intelligence and Poetic.
Course director
Bitten Stetter is a fashion designer, trendscout, and concept designer.
She trained at the HAW Hamburg and
AMD Hamburg. Her work focuses
on teaching, research, and exhibition
curating.
[email protected]
Selected faculty & areas of specialisation
– Martina Kühne, Trends research
and trends research methods
– Judith Mair, Visual trends research
and trends writing
– Francis Müller, Theory and methods
– Dr. Adrian Müller, Foresight and
scenario planning
– Sebastian van Treek, Marketing
and management
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Admissions
Only a limited number of places
are available on degree programmes
offered at Zurich University of the Arts
(ZHdK). Admissions are subject to
the General Regulations of Study (ASO),
the specific Degree Programme Regulations of Study (BSO), and the Federal
Universities of Applied Sciences Act.
Admissions to degree programmes are subject to a multi-stage procedure. Candidates seeking admission
must satisfy various admissions requirements.
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Master Design/ Programme Information
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In exceptional cases, admission
may be granted despite a lack of language proficiency; in such cases, admission shall be subject to provisions to
be determined by the responsible course
director.
Portfolio admission
Portfolio admission is possible
even if candidates do not hold the necessary previous educational qualifications,
but where there is demonstrable evidence
both of an outstanding curriculum vitae
and of the skills equivalent to those required for admission, and where candidates
are able to explain why they were unable
Previous education
to obtain the required educational qualiCandidates seeking admission to fications at a later stage. No more than two
portfolio admissions will be granted per
a Master’s degree programme at Zurich
University of the Arts (ZHdK) must hold a academic year.
Candidates seeking admission to
Bachelor’s degree or an equivalent university qualification. Previous qualifications Master’s degree programmes must
satisfy all other admissions requirements.
must be thematically related to the chosen Master’s specialisation; for instance,
For admissions requirements and the General
they will have been obtained in one of the and Particular Regulations of Study, please see
www.zhdk.ch/studium
following disciplines: a field combining
art and design; a field combining a technical discipline and design; economics; the
social sciences; the humanities.
Additional admissions requirements
Admissions are also subject to
the following cumulative requirements:
a) positive assessment of the individual
candidate’s creative and artistic aptitude;
b) evidence of an adequate working
knowledge of German, and, where
required, of the English language,
allowing prospective students to follow
classes.
Research
Besides offering Bachelor’s and
Master’s programmes in Design, our
Department is also home to the Institute
for Design Research (IDE).
design as a viable partner within interdisciplinary research and development
projects.
–Design Cultures, Methodology, and History: the increasing integration of design
disciplines into inter- and transdiscipliInstitute for Design Research
nary projects undertaken in conjunction
with science and industry demands a
The Institute for Design Research
secured and connectable knowledge of
at Zurich University of the Arts (ZHdK)
methods and procedures. The need
aims to meet the needs of users, the marfor such knowledge becomes evident in
ket, and society. It specialises in develresearch projects where disciplinary
oping solutions for products, systems, and
knowledge is not only applied but also
services. Our three principal research
subject to systematic critical reflection,
areas are:
as well as further developed within other
contexts involving other disciplines.
–Design for Products and Spaces: research
We also undertake systematic research
undertaken in this area focuses on appliand documentary work on the history of
cation-oriented research and developdesign.
ment projects, concentrating primarily
on developing and designing artefacts
ide.zhdk.ch
and spatial concepts. Research projects
involve both creative work and experimental approaches and procedures.
As such, they serve to put theory to the
test, and thereby to open up approaches
for our research and industry partners
to new, experimentally secured procedures.
–Design for Infrastructures and Services:
our work in this area explores conceptual and design questions within two
fields: “infrastructures” and “services.”
“Infrastructure” means basic facilities
such as traffic, law, health, media, entertainment, finance, education, etc.;
“Service Design“ considers the usercentered conception and design of communication and interaction. For users,
this concerns the service experience,
that is, its design and effect. This research focus purposefully positions
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Information
and Insights
We offer prospective students a
range of opportunities to gain insight into
our MA programme:
–Please view our designated homepage
master.design.zhdk.ch for current programme information.
–We offer several information events on
our MA Design each year.
–The Department of Design and the MA
in Design host a number of events during the academic year, including our
annual exhibition, panel discussions,
design symposia, lecture series, research
and teaching project presentations,
conferences etc. Prospective students
are most welcome to attend these events.
–For detailed programme information,
please view the official ZHdK course
directory at:
vorlesungsverzeichnis.zhdk.ch
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Course Commence­ment, Applications,
Admissions
Our MA in Design begins in February. The closing date for application
is usually in mid-October. We invite applications from candidates in a design-related field, or who hold a qualification in
such a field, or who are interested in
­design and its impact.*
Candidates are required to submit applications for a “field of excellence.”
Applications must include an idea for
a Master’s project, a letter of motivation,
and other documents as specified.
Personal interviews will be conducted.
* For exact dates and detailed information on our
application and admissions process, please see
master.design.zhdk.ch
Campus
Information
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ZHdK at Toni:
A Pulsating
Campus for the
Arts and Design
Our new Toni Campus in Zurich
West is a vision come true: an arts university that brings all the disciplines in the
arts and design together in an extraordinary location. The former dairy factory,
whose closure made way for cutting-edge
clubs like the Dachkantine to set the cultural tone with epoch-making events and
art exhibitions, is now the home of Zurich
University of the Arts, the largest arts university in Switzerland.
The Toni Campus allows the exchange of ideas and techniques across a
broad range of disciplines: here, art and
design education, dance, design, film,
music, theatre, and the visual arts work
side by side and cross-fertilise each other
beyond disciplinary confines.
Our new home for around 2300
students and 700 staff boasts excellently
equipped workshops, the Schaudepot
(viewing depot) of the Museum für Gestaltung Zürich (Museum of Design Zurich), a
cinema, various concert halls and exhibition spaces, and the Mehrspur Music Club.
Architectural highlights include the rooftop garden with workspaces and seating
opportunities, a cascading staircase, and
the landmarked entrance ramp.
Over a thousand events each year
provide the wider public with ample opportunity to enjoy Zurich University of the
Arts as a pulsating centre of the arts and
design.
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Studying in Zurich
Zurich is home to 50 000 students.
As a ZHdK student, you are eligible for affordable shared accommodation. For details and assistance, please contact the
“WoKo” (Zurich Student Housing Association, www.woko.ch) or the “JuWo” (Verein
Jugendwohnnetz, www.juwo.ch). For further information and helpful addresses,
please go to www.zhdk.ch/studium.
The University canteens cater to
student needs at affordable prices. Student discounts are also available for the
city’s rich cultural programme — which
includes a host of theatre events, opera
performances, concerts, exhibitions and
museums.
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Borrowing
Technical
Equipment
ZHdK offers its staff and students
a wide range of technical equipment for
the production of art: clapperboards,
spotlights, microphones, mixer consoles,
record players. We also have our own photography suite, sound studio, and video
editing workplaces. We have a staffed information desk that provides expert advice on events and production technology,
as well as assistance with technical questions.
pz.zhdk.ch
Media and
Information Centre
The Media and Information Centre (MIZ) houses a comprehensive collection of materials on all disciplines taught
and researched at Zurich University of the
Arts (ZHdK). MIZ holdings include books,
journals and periodicals, online text and
image databases, manifold archival materials, DVDs, CDs, musical scores, e-journals, and Webstreams. Our archives include documents concerning the history
of ZHdK, as well as a media archive of the
arts and a materials archive. We also offer
information retrieval courses and provide
academic staff and students with the support needed for successful teaching and
research.
miz.zhdk.ch
Mac-Shop
& IT-Support
The University’s Mac-Shop
(MacITZ) is very popular with students.
It provides Apple Mac computers and
software packages at unmatched terms
and conditions. The service is run by the
Information Technology Centre (ITZ),
which is also responsible for developing
software for ZHdK and for maintaining
the University’s IT infrastructure. ITZ
staff are happy to provide assistance
with all computer problems. The Centre
also provides a range of student training
programmes, from Photoshop through
video editing to musical notation.
itz.zhdk.ch
International
Exchanges
From Berlin to Istanbul, from
Portland to Shanghai — ZHdK belongs to
a large international network of 120 universities in Europe and 18 higher education institutions in the United States, Asia,
and Australia. A wide range of exchange
programmes lasting one semester is
available. Each year about 70 ZHdK students spend a semester abroad, and we
welcome about the same number of international guest students. For further
information and assistance, please contact the International Office. Its Website
provides further details on all subjectspecific programmes.
international.zhdk.ch
Grants and
Scholarships
Swiss students may apply for
grants and scholarships to their home
canton. Zurich University of the Arts
(ZHdK) offers no grants or scholarships.
In cases of financial hardship, students
adversely affected may apply to have their
tuitions fees waived. (Forms are available
from the University Administration.)
www.zhdk.ch/studium
www.stipendien.zh.ch
Student
Union (SturZ)
The Student Union represents the
interests of all students at Zurich University
of the Arts (ZHdK). We provide advice
and assistance on all matters related to your
studies. We support student ideas, events,
and projects benefitting the University.
sturz.zhdk.ch
German Language
Courses
ZHdK offers German language
courses for international students. Courses are designed to ensure that students attain the language skills needed to cope
with the demands of their degree courses.
Intensive courses are available before the
beginning of semester, and there are
courses that run during the semester. The
courses are organised by the International Office.
www.zhdk.ch/intl_office_en
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Master Design/ Campus Informationen
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Equal Opportunities
and Diversity
Zurich University of the Arts
(ZHdK) is fully committed to promoting
equal opportunities and diversity among its
staff and students. We run various projects
aimed at fostering equal opportunities and
diversity, and at countering discrimination
of any kind. Our Equal Opportunities and
Diversity Office helps students combine
work, family, and study. The Dachspatzen
Crèche offers nursery places for the children of University members. It offers mentoring programmes providing academic
counselling and careers advice. It also assists students with disabilities to become
fully integrated members of the university’s
community and daily life.
zhdk.ch/gleichstellung
Sports
ZHdK Bachelor’s and Master’s
students may enrol on the ASVZ sports
programme: football to boxing, fencing to
yoga, and many others sports are available. Students may also use the fitness studios and sports halls at the various ETH
campuses (ETH Zentrum Polyterrasse,
Universität Irchel, ETH Hönggerberg).
www.asvz.ch
Cross-Disciplinary
Activities
The Department of Cultural Analysis pools cross-disciplinary teaching, research, and events. These activities are
open to members of all ZHdK departments
and the general public.
ZHdK offers Bachelor’s students an
attractive range of compulsory-elective ZModules aimed at promoting cross-disciplinary studies. Its MA in Transdisciplinary
Studies explores the interfaces between the
arts, the sciences, and society. Z+ is a platform especially designed to host universitywide activities beyond the confines of individual disciplines and to promote
transdisciplinary projects. The ZHdK Research Focus in Transdisciplinarity (fsp-t)
is devoted to transdisciplinary methodologies and the various modes of gaining
transdisciplinary knowledge.
zplus.zhdk.ch
Incubator
The ZHdK Incubator for Cultural
Entrepreneurship offers start-up ventures
plenty of useful support for bringing your
ideas, products, or services to market and
setting up your own business. Support is
available for ZHdK students, alumni, research associates, and teaching faculty
seeking to implement a business idea in the
cultural and creative industries with the
aim of earning a living in the long run. Incubatees benefit from expert coaching and
from wide-ranging networking opportunities. On-campus work stations are available
on request and coachees have access to the
entire ZHdK infrastructure. Coaching is
subject to charge.
www.zhdk.ch/entrepreneurship
Theatre of the Arts
At its Theatre of the Arts, Zurich
University of the Arts (ZHdK) has three
public stages. Stage A is the main stage.
The main stage is used not only by theatre
professionals but also by students from
other ZHdK departments. All three stages
are equipped with state-of-the-art technology. Stage sets, props, and scenery are
made in the University’s own workshops.
Admission to the Theatre of the Arts is
free.
www.theaterderkuenste.ch
Mehrspur Bar &
Music Club
,
The University s Mehrspur Music
Club hosts concerts and late-night events
ranging from jazz to alternative club music.
,
Mehrspur showcases the University s “Jazz
& Pop Output” and features successful student, alumni, and faculty jazz and pop
bands. Concerts are followed by late-night
grooves into the early hours.
The Mehrspur Music Club is open
from 8pm on Wednesdays (Jam Night),
Thursdays (miscellaneous), Fridays (Jazz
Night), and Saturdays (alternative club music Pop). Drinks and snacks are available at
affordable prices. Free admission for ZHdK
students (subject to availability). The club
bar is open daily from 4 p.m. to midnight.
Museum of Design
Zurich
The Museum of Design Zurich is
an internationally renowned exhibition
space specialising in design, visual communication, and architecture. It evolved
from the city’s Museum of Decorative
Arts and Crafts, which was established in
1875. Located on Lake Zurich, the Bellerive Museum also belongs to the Museum of Design Zurich.
The Museum of Design Zurich
hosts nine to eleven temporary exhibitions each year, together with various
smaller events and interventions,
to illuminate various design themes and
issues. Its collections — of posters, graphics, design, and decorative arts — are
of international importance. The Museum
is actively involved in the teaching and research undertaken at Zurich University of
the Arts (ZHdK). Free admission for
students.
www.museum-gestaltung.ch
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Master Design
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Dear Prospective Students
We are delighted that you are interested in
studying at Zurich University of the Arts (ZHdK). We offer our students an outstanding environment: our art and design programmes promote high-level independence within a framework
designed to ensure that you will enjoy continuous further
development through close contact with our teaching faculty.
With over 2’300 students, we are one of the
largest arts universities in Europe – so that here, in Zurich,
looking beyond the confines of your own discipline is very much
worthwhile. We thus welcome students seeking to cross boundaries
and bring different fields together, because we are convinced
that the productive exchange with other disciplines brings forth
better, more versatile, and more critically minded artists,
musicians, designers, and individuals capable of conveying the arts
to a wider public.
We have an excellent network worldwide –
thanks to cooperations with over seventy arts universities
in Switzerland and abroad, and with countless partners from the
fields of science, culture, business, and industry. This manifold
cooperation stands for the national and international relevance
of our programmes.
Zurich University of the Arts (ZHdK) offers
a vibrant environment in which you can develop your individual
profile while also establishing lifelong contacts and networks.
Doing so is both a challenge and an opportunity. We would like to
encourage you to seize this opportunity together with us.
Prof. Dr. Thomas Dominik Meier
President, Zurich University of the Arts
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Master Design
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Imprint
Editorial team, Department of Design
Michael Krohn
Karin Zindel
Editorial team, Office of the President
Isabelle Vloemans
Translation
Mark Kyburz, www.englishprojects.ch
Photography
Cover: Caroline Sauter
Portraits: Johannes Dietschi
All photographs courtesy of the MA Design
Design
Tobias Markus Strebel
Fonts
Helvetica Neue LT, Utopia, ZHdK Black
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Master Design
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Contact
Postal adress
Zurich University of the Arts
Master of Arts in Design
Toni-Areal
Pfingstweidstrasse 96
P. O. Box
CH-8031 Zürich
Phone +41 43 446 32 36
[email protected]
master.design.zhdk.ch
More information about studying at
Zurich University of the Arts:
www.zhdk.ch/studium