Annual Newsletter - Goodrich Quality Theaters

ISSUE: APRIL 2015
Annual Newsletter
MICHIGAN
CADILLAC
BAY CITY
FLINT
SAGINAW
GRAND RAPIDS
GRAND HAVEN
HOLLAND
OSWEGO
KALAMAZOO
PORTAGE
HUNTINGTON
BROWNSBURG
FORT WAYNE
LEBANON
NOBLESVILLE
INDIANAPOLIS
ILLINOIS
COLUMBIA
JEFFERSON CITY
CANTON
ANN ARBOR
LAFAYETTE
CHAMPAIGN
MISSOURI
KANSAS
CITY
BATTLE CREEK
THREE RIVERS
WEST
LAFAYETTE
PEORIA
OXFORD
HASTINGS
JACKSON
CHICAGO
BATAVIA
PORT HURON
LOWELL
INDIANA
ST. LOUIS
30 LOCATIONS
273 SCREENS
Riverview 14 GDX, Greater Tampa
Even though a newcomer to Florida, Goodrich
Quality Theaters has approval from Hillsborough
County, FL for construction of a 66,000 sq.
ft. 14-screen state-of-the-art multiplex in
Riverview, Florida. The Riverview 14 GDX
multiplex will be located at the southwest
corner of I-75 and Gibsonton Drive. The theater
is being developed by Anthony Properties,
Dallas, TX and Goodrich Quality Theaters,
Grand Rapids, MI. The multiplex was designed
by Paradigm Design, Grand Rapids, MI.
Goodrich’s Riverview 14 will feature “GDX” (Giant
Digital eXperience). The two GDX large format
auditoriums will have 70-foot-wide screens with
floor-to-ceiling viewing. The multiplex will have
4K digital projection in its GDX theaters and
will feature recliners from Telescopic Seating
Systems in all 14 auditoriums. Riverview 14 GDX
will have amazing Dolby Atmos sound systems
in all theaters as well as reserved seating in the
14 auditoriums. A spacious lobby will feature
multiple box offices, self-serve ticket counters,
multiple selling stations at the concession stand
and self-serve drink refill stations. The Screen
Pub bar and restaurant with an outside patio
and separate exterior entrance make “dinner
and a movie” easy for moviegoers. May 2016 is
the target for opening.
Riverview 14 GDX
Tampa, FL
DETROIT
Telescopic Seating Chairs: Rockers and Savoy VIP
TSS Recliner Seating Locations in 2015
TSS recliners will be installed in Port Huron, MI and Oswego, IL (Chicago). Moviegoers can
effortlessly recline to their desired angle of back and leg support with electronic controls.
New Lobby at Quality 16 - Ann Arbor
Telescopic Seating Systems’ Savoy Rocker chairs will have 42” high backs and 23” wide seats.
These attractive and dependable chairs are now in multiple megaplexes.
The TSS Recliner will be installed in an
auditorium each at Savoy 16 IMAX, Champaign
IL and Holland 7 in Holland, MI.
During Fall of 2015, Goodrich will re-seat all
auditoriums with recliner seating at Kendall 10
in Oswego, IL and Krafft 8 in Port Huron, MI.
Willow Knolls 14 in Peoria, IL has installed TSS’
Savoy Rocker Plus seating in an auditorium, thereby
giving customers extra wide armrests.
The lobby and concessions stand at Ann Arbor’s Quality 16 were remodeled with new layouts and
color schemes in January 2015. New digital menu boards are on the Cinema Scene network. In
addition to the new lobby, new carpeting and wall fabric in hallways and all auditoriums were
replaced. Aisle lighting was updated to Tempo and replaced restroom counters.
4K Digital
Projection at
Bay City 10 and
Quality 10 GDX
Two screens at Bay City 10 and
the GDX screen at Quality 10
GDX and soon the Riverview
14 GDX screen feature 4K
digital projection.
4K gives
moviegoers
an
amazing,
brighter picture with vivid
colors and the sharpest
resolution possible on theater
screens.
Digital Menu Boards by
Cinema Scene
Goodrich and Cinema Scene are in the process of
concluding the installation of Digital Menu Boards at our
concession stands. The entire company will be completed
by December 1st. In the future we will program quick 8
second menu takeovers with animated movie content.
Reserved Seating at IMAX and GDX
Customers may reserve their specific seats online or with
customer facing displays at the box office or kiosk for the
GDX auditorium at Quality 10 in Saginaw or for the IMAX
auditoriums at Portage 16 IMAX, Hamilton 16 IMAX, Savoy
16 IMAX, or Randall 15 IMAX.
A New Lobby Bar in the Hamilton 16 IMAX
The Screen Tap bar was designed by Paradigm Design
of Grand Rapids, MI. The Screen Tap bar serves 8
drafts and 15 different bottled beers. It also has two
red wine and two white wine selections.
Mobile App
Plans for launching a Goodrich Quality Theaters mobile app is expected
by mid-summer of 2015. Customers will be able to download the app
from the Apple or Android stores. Customers will easily be able to see
showtimes at their favorite theater, buy tickets, log-in to their loyalty
account and check balances and current offers and promotions.
Goodrich buys one of America’s oldest Drive-ins
Goodrich purchased The Huntington Twin Drive-in theater
in Huntington, IN. In 2015, the Drive-in celebrates its 65th
Anniversary. It will be converted from film presentation to
4K digital projection. Bob Goodrich is not unaccustomed
to drive-ins. In 1969 he purchased his first drive-in theater
in Big Rapids, Michigan followed by three more drive-in
purchases. Goodrich operated drive-ins for over 15 years,
selling its last one in 1985.
Goodrich personnel
attend Vista Conference
in New Zealand
From L to R: Reed Simon, Regional Manager,
Kelly Nash, Marketing Director and Tom
McCall, Accounting Manager attended the
week long Vista conference in Auckland,
New Zealand in February 2015. The team
brought back great insights for initiatives we
can implement in our Vista POS software.
FMG members have always earned points when purchasing tickets. Now they can also earn points
when purchasing concession items. For every dollar spent, members will earn 100 points. Goodrich
has expanded the items available for point redemption and we have added free popcorn offers
for members’ birthdays and membership anniversaries. Custom personalized moviegoer email
campaigns are now possible with Movio. Movio is a loyalty marketing tool that integrates with
Vista, Goodrich’s point of sale (POS) software.
Outstanding Managers 2014
Revised FMG Program Launched in April
Outstanding Managers
Amanda Wilson Forum 8 Manager
with Regional Manager,
Heath Thomas
CinemaCon Winner
Kevin Morgan (middle), Portage
16 IMAX Manager with wife Cyndi
(L) and Regional Manager, Brian
Eichstaedt (R)
Wendi Knarr, Quality 10 GDX Manager
with Regional Manager,
Reed Simon
Outstanding Assistant Managers
Anne Kaufmann, Randall 15 IMAX
Assistant Mgr. with Regional
Manager, Heath Thomas
Scott Wallace, Hastings 4 Assistant
Mgr. with Regional Manager,
Brian Eichstaedt
Mark Culp, Quality 16 Assistant Mgr.
with Regional Manager,
Reed Simon
Outstanding Housekeeping Managers
Maria Esquivel, Randall 15 IMAX
Housekeeping Mgr. with
Regional Manager, Heath Thomas
Keith Kinzler, W. Columbia 7
Housekeeping Mgr. with Regional
Manager, Brian Eichstaedt
Kimberly Snook, Quality 10 GDX
Housekeeping Mgr. with Regional
Manager, Reed Simon
Fundraising for Will Rogers
From left: Reed Simon, Regional Manager; Christina Blumer
and Samantha Stepleton, from the Will Rogers Institute; and
Brian Eichstaedt, Regional Manager, toured the Neonatal
Intensive Care Unit at St. John Hospital and Medical Center
in the Detroit area. Reed and Brian presented a $79,000
check toward the purchase of two high frequency oscillatory
infants ventilators. Annually, Goodrich partners with Will
Rogers Institute to raise funds for the Neonatal Equipment
Fund which awards grants to health care organizations to
assist with equipment purchases.
2014 Theater Events
and
#SocialMediaPromotions
Scholarship awarded to Goodrich Employee in 2014
Congratulations to Brett Woodard for winning a $1,000 scholarship from
Theater Owners of Indiana (TOI) in 2014. Brett is a shift manager at the
Lebanon 7 theater, Lebanon, IN. He has worked there since December of
2011. Brett is pursuing his Associates Degree in Criminal Justice at Lafayette
Ivy Tech and plans to become a Conservation Officer.
Each year Goodrich employees are encouraged to apply for the college
scholarships offered by NATO of Michigan, Theater Owners of Indiana (TOI)
and NATO of Illinois. TOI offers three $1,000 scholarships, NATO of Michigan
offers three $2500 scholarships and NATO of Illinois offers one $1,500 and
two $750 scholarships.
Manager wins the ‘IME’ CinemaCon trip to Vegas
Jeri Bowman, manager of Wabash Landing 9 in West
Lafayette, IN won the Vegas Wild Card - Cash for Ideas
through Dan Klusman’s Independent Marketing Edge
(IME) Newsletter. Jeri attended CinemaCon this April
and enjoyed Pitch Perfect 2, Spy and Inside Out along
with many studios’ product presentations. Jeri was
even lucky enough to share an elevator and snap a selfie
with Paul Rudd, star of the upcoming movie, Ant Man.
4417 Broadmoor Ave. SE
Grand Rapids, MI 49512
616-698-7733
www.GoodrichQualityTheaters.com