TALLY WEiJL - World Franchise Centre

COMPANY PROFILE
TALLY WEiJL
02 Our Company
03 Our History
04 Our world is growing
05 Objectives
06 What makes us successful
07 Philosophy
08 Our Claim
09 Our Customers
10 Our Lifestyle
11 Our Stores
12 Our Promotion
01
01
TALLYWEiJL
Behind TALLY WEiJL stands Tally Weijl
TALLY WEiJL Trading SA is an internationally operating
company. It was founded by Tally Elfassi-Weijl and Beat
Grüring in 1984.
TALLY WEiJL is an international Fashion brand with a Design
studio in Paris and the service and support center in Basel.
The company is family-owned (Elfassi-Weijl/Grüring) and it is
represented in 31 countries with approximately 774 Stores
worldwide.
Our customers are confident, feminine, trend-conscious
women that desire figure- conscious styling. They love to turn
heads, flirt and always want to be the centre of attention.
02
OURCOMPANY
TALLY WEiJL
Service u. Support Center
Basel, Switzerland
•
•
•
•
Merchandise
Management
Finance
IT/Cash System
Marketing/Visual
Design Center
Paris, France
•
•
•
Design
Range-Design
Sourcing
Worldwide Production
E.g.. Fes, Marokko
•
Production
Distributionscenter
Lörrach, Germany
Milan, Italy
Zofingen, Switzerland
•
•
Logistics
Distribution
Stores
•
Service and Sale
04
OURWORLD IS GROWING
Our largest market in terms of
sales is Europe. An example of
a developing market for TALLY
WEiJL would be the Middle
East with many young women
from the Middle East buying
into the TALLY WEiJL brand.
We currently have 774 Stores
in 31 countries.
(Update February 2013)
Austria / Belarus / Bosnia – Herzegovina / Bulgaria / Croatia / Cyprus / France /
Estonia / Germany / Greece / Hungary / Ireland / Italy / Kosovo / Lebanon / Lithuania /
Luxembourg / Macedonia / Malta / Montenegro / Netherlands / Poland / Portugal /
Singapore / Slovenia / Slovakia / Switzerland / Czech Republic / Turkey / Ukraine
04
OURWORLD IS GROWING
Country
Partner
TW
Country
Partner
Austria
68
Macedonia
1
Belarus
2
Malta
3
Bosnia-Herzegovina
2
Montenegro
Bulgaria
7
Netherlands
8
Croatia
11
Poland
2
13
Cyprus
7
Portugal
Estonia
2
Serbia
France
Slovenia
11
9
39
Slovakia
Hungary
20
Switzerland
Ireland
1
Czech Republic
2
Lebanon
5
Lithuania
6
Luxembourg
1
6
151
Greece
Kosovo
51
Singapore
47
100
1
13
Germany
Italy
TW
37
3
23
71
24
Turkey
2
Ukraine
19
6
05
OBJECTIVES
We are a very ambitious, goal-oriented company and we always have our targets in
mind:
to make women's lives sexier.
to increase market share in the individual markets.
to enter new markets.
to expand and promote our brand image.
to become a successful global brand.
06
WHATMAKES US SUCCESSFUL
Our collections are created by constantly analysing the market and
reacting quickly to trends.
We are customer focused and react quickly to consumer needs.
We focus on clear visual arrangements in terms of POS and visual
merchandising.
All our stores are located in strategic locations with the highest footfall.
The retail turnover per square meter for our stores highly exceeds the
retail average.
Our stock turnover is 8 to 15 times per annum.
07
PHILOSOPHY
The young and self-confident woman wants to have a good time and enjoy
life. She loves to turn heads, flirt and to be the centre of everyone's
attention.
With our very feminine collections TALLY WEiJL gives her customers
everything they want.
TALLY WEiJL – it‘s fun to be sexy!
08
OURCLAIM
Our Claim „totally sexy„ can be felt in every part of the company, from the
creative to the sales department. It’s more than just two words.
It’s an attitude, a way of life.
09
OURCUSTOMERS
Main Target Group:
•
Women who are self-confident, love to
dress in a sexy and figure-conscious way
and like to flirt – they simply love to have a
good time .
•
The Target Group defines itself by lifestyle
rather than age.
10
OURLIFESTYLE
10
OURLIFESTYLE
Our collections are totally sexy, irresistible and very seductive.
Our design team and trend scouts are always catching the latest trends around the globe in
the fashion capitals of the world like New York, London, Berlin, Tokyo or Paris.
Flexibility and fast turnaround is what we strive for on a daily basis. As fast as the
trends change we change, too. We send new merchandise to the stores, every
day!
We produce a complete range of accessories and shoes which complement our totally sexy
outfits.
11
.
OURSTORES
•
Our sales staff are highly motivated and represent our
image every day by their friendliness.
•
Customer orientation is our top priority.
•
A team of highly qualified visual merchandisers
directly support the point of sale.
•
Music creates the ambience. The well known Paris DJ
and producer Hovannes K. exclusively provides our
stores with the latest international tracks.
11
OURSTORES
•
Our stores represent the brand
TALLY WEiJL. We reach our
objectives by being very
demanding.
•
TALLY WEiJL products are
available in TALLY WEiJL Stores,
Partnerstores, Shop in Shops as
well as concessions .
•
An innovative shop design is the
perfect base for successful visual
merchandising. We create a sexy world with
decorative elements.
11
OURSTORES
Heart of the store – the TALLY WEiJL Cashdesk
System
• Constant transmission of turnovers (every 15 min.)
• Direct interface with our Merchandise Planning and
Control System
• Automatical reassortment
• Daily Update of Prices
• Receiving Informative Mails (Focus on Merchandise
etc.)
• Transfer and Retour of Merchandise via Cash System
• Multi-User
• Multi-Lingual
• Training-mode
• Labelling of Merchandise
• Order of POS Material
• Availability of up-to-date statistics
• transmission of stocktake results
• direct integration of gift cards
11
Basel, Marktplatz
opening date:
19.08.09
753 sqm
11
Köln, Schildergasse
opening date:
19.03.09
475 sqm
11
Paris, Boulevard Haussmann
opening date:
15.04.10
314 sqm
11
Lyon, la Part-Dieu
opening date:
03.05.10
404 sqm
11
Roma, Via del Corso
opening date:
02.09.2010
220 sqm
11
Milano, Corso Buenos Aires
opening date:
01.03.08
235 sqm
Prossima apertura
in Luglio 2010
Milano Via Torino
11
Torino, Piazza Castello
opening date:
19.03.09
188 sqm
11
Berlin, Postdamer Platz Arkaden
opening date:
02.04.09
341 sqm
11
Stuttgart, Königstrasse 56
opening date:
17.09.09
553 sqm
11
Athens, The Mall
opening date:
11.03.10
211 sqm
11
München, Neuhauserstrasse
opening date:
29.07.10
320 sqm
11
Prague, Palladium
opening date:
18.11.11
624 sqm
12
OURPROMOTION
TALLY WEiJL Online
Facebook
Web
12
OURPROMOTION
YouTube
Twitter
12
OURPROMOTION
Blog
12
OURPROMOTION
Image campaign (Germany and Switzerland)
•
With an image campaign every spring and every fall we constantly communicate our message. This
makes us stand out from our competitors.
•
For a high coverage, we place ads in women's magazines with high affinity to the target group.
•
Additional communication instrument is outdoor advertisement such as posters, mega posters and
traffic boards.
•
We strategically place our mega posters In the biggest cities, like Berlin, Zurich and Geneva.
•
The geographic coverage is focused on the strongest cities by turnover. Every year more cities will be
added.
12
OURPROMOTION
Spring Campaign 2013
12
OURPROMOTION
Early Spring Collection 2013
12
OURPROMOTION
X-Mas Campaign Campaign 2012
12
OURPROMOTION
Winter Collection 2012
12
OURPROMOTION
Fall Campaign 2012
12
OURPROMOTION
Summer Campaign 2012
12
OURPROMOTION
Early Summer Collection 2012
12
OURPROMOTION
Spring Collection 2012
12
OURPROMOTION
Spring Campaign 2012
12
OURPROMOTION
Early Spring Collection 2012
12
OURPROMOTION
X-Mas Campaign 2011
12
OURPROMOTION
Fall Campaign 2011
12
OURPROMOTION
Fall Campaign 2011
12
OURPROMOTION
Summer Campaign 2011
12
OURPROMOTION
Spring Campaign 2011
X-Mas Campaign 2010
12
OURPROMOTION
Fall Campaign 2010
12
OURPROMOTION
Spring Campaign 2010
12
OURPROMOTION
Fall/Winter Campaign 2009/10
12
OURPROMOTION
Fall/Winter Campaign 2009/10
Spring Campaign 2009
12
OURPROMOTION
Spring Campaign 2008
12
OURPROMOTION
Spring Campaign 2008
12
OURPROMOTION
Winter Campaign 2007
12
OURPROMOTION
Fall Campaign 2007
12
OURPROMOTION
Spring Campaign 2007
12
OURPROMOTION
Fall/Winter Campaign 2006
12
OURPROMOTION
Spring/Summer Campaign 2006
12
OURPROMOTION
Fall Campaign 2005
12
OURPROMOTION
Fall Campaign 2004
Spring Campaign 2004
12
OURPROMOTION
Public Relations
We are very active in the field of product PR. Many
of our products are presented in various magazines
which are interesting for our target group.
12
OURPROMOTION
Public Relations