26 2012 De P ospe tive Sponso My name is Colin Squier, current

March 26, 2012
Dear Prospective Sponsor,
My name is Colin Squier, current Vice President of the James Madison University Triathlon
Team. We are a well-known and respected multi-sport team that competes in Virginia and
across the Mid-Atlantic region.
Running strong for more than a decade, our team has grown from a small contingent of
endurance freaks to a roster of more 58 committed student-athletes who train on a regular
basis to compete in local, regional and national events Each year, we add 26new members to
the team, eager to test themselves in swimming, biking and running.
Our team has seen consistent success winning both collegiate team and age-group
competitions. In last year’s college competitions, 14 of our teammates placed in the top three
of their age divisions.
As you may know, triathlon can be an expensive sport, with three sports in which to maintain
equipment. As a team we hold fundraisers and have side jobs, but integral to our success has
been the ongoing support of sponsors.
I hope that you will consider becoming one of them.
Enclosed in this sponsorship packet are a variety of sponsorship opportunities with
commensurate levels of brand promotion and product-placement that our team would be
proud to provide your company.
We would appreciate your taking the time to review the packet and consider sponsoring the
JMU Triathlon team. Thank you.
Sincerely,
Colin Squier
Vice President
JMU Triathlon
JMU TRIATHLON TEAM
SPONSORSHIP PACKET
Overview
For the 2011-2012 school year, the JMU Triathlon Team is comprised of 32 triathlon-tested and
26 novices for a roster of 58 student athletes. Last year, we introduced 26 new students to the
sport of triathlon with incredible results. So, as you can see, our club team continues to grow,
giving your company the opportunity to be seen new potential customers.
Community Service and Fundraising
Training and competing are only part of what we do. JMU Triathlon believes in being an active
member of the community. Last year, we performed more than 250 hours of community
service for causes ranging from Relay for Life to Cystic Fibrosis in addition; we have also raised
$1,600 to support our efforts.
As a result of both of these, the JMU Triathlon Team was awarded the 2010 Sport Club of the
Year by the university, a prestigious distinction earned due to our relentless pursuit of
excellence, our above-and-beyond community service performance, and record-setting
fundraising.
Presence and Visibility
Our team is well known throughout the JMU community both for our reputation as the hardest
working athletes on campus, and for our tremendous school pride. We are a major presence at
most big events in the Virginia triathlon scene, as we show up to each race with dozens of
athletes, big purple tents, and a support team with enough spirit to go around for the entire
competition. We often win the “Team Spirit Award” as a result of our intense cheering and
support for other racers.
The Challenges We Face
The sport of triathlon is fun and rewarding; however as you may know competing in a sport
that is actually three sports (swimming, biking, running) can be very expensive. To the average
college student who must balance, tuition, books, rent, and more, maintaining a competitive
edge in triathlon can be a difficult task.
Our team is proud to introduce many new athletes to the sport each semester, and we do our
best support new athletes but the cost of entering the sport can be a deterrent.
It is our hope that you will find it beneficial to help support our dedicated team by becoming an
official JMU Triathlon Sponsor.
Becoming a Sponsor
There are many ways for you to be recognized as an official supporter of our team. Aside from
selecting a sponsorship package option (see below), which help the team function as whole,
there are other specific challenges that our team members face that you could help with such
as discounts to any triathlon gear you might be selling, or contributions to our team’s
Equipment Fund.
The Equipment Fund is a collection of triathlon related gear that our team started growing this
year. It is our hope that by building up this collection we will be able to help new athletes
participate in the sport by “renting” equipment from the team such as goggles, tire tubes, swim
caps, helmets, water bottles, race belts, glide, toolboxes, etc.
Sponsorship Package Options
Sponsorship
Packages
logo on
www.jmutri.com
sponsors page with
hyperlink
Logo on
www.jmutri.com
sponsors page and
home page
Sponsored on our
JMU Triathlon
Facebook Page (Can
post update on our
page for all members
to see)
logo on teams sports
towels
logo on banner
brought to
competitions
Logo on team TShirts
Logo as car magnet
to go on JMU vans
transporting team to
events
Tri It Out
15%
Discount or
$50
Donation
The Dry
Run
25%
Discount or
$100
Donation
The Sprint
Tri
35%
Discount or
$200
Donation
The
Olympic Tri
The Tin
Man
The Iron
Man
50% off or
$300
Donation
$500
donation
$1000
Donation
X
X
X
X
X
X
X
X
X
X
X
x
x
x
x
X
X
X
X
X
X
X
X
X
X
Clarification of Benefits
Logo Placement - For Tri It Out sponsors, we need logos in a jpeg format. For other sponsorship
packages, we need logos in eps format.
Additional Recognition
Social Media Connections - We will link our team’s Facebook page to your business’ page and
engage in online social promotion strategies (i.e. posting pictures, comments, etc.)
Thank you for considering a sponsorship or donation to the JMU Triathlon Club. If you are
ready to commit, please complete the attached form. If you have any questions, please
contact:
Colin Squier, JMU Triathlon Vice President, [email protected], (301) 356-3536
Matt Jewell, JMU Triathlon President, [email protected], (804) 313-5146
University Recreation
MSC 3901
Harrisonburg, VA 22807
(540) 568 - 8737
www.jmutri.com
JMU Sponsorship Forum
__Yes, I would like to be a JMU Triathlon Club sponsor at the sponsorship level indicated below.
Tri It Out
The Dry Run
The Sprint Tri
The Olympic Tri
Name
Title
Company
Address
City, State Zip
Phone #
Email address
Website
Please send checks made out to JMU Triathlon Club to:
The Tin Man
The Iron Man