Media data 2016 - Deutsche Hochschulwerbung

Transcription

MEDIA DATA
Advertising at Universities
Media data 2016
www.hochschulwerbung.de
20
years
19
9 6 -2 016
Advertising at Universities?
Today a matter of course, but till the mid1990s a taboo. We are among the pioneers
in the field of marketing advertising opportunities at universities and student unions.
Beginning as a student start-up in the premises of an old paper mill in Siegerland, the
company is now one of the market leaders
in University Advertising. Meanwhile we col-
laborate nationwide with (excellence) universities and student unions and are expanding our media network even further. With
our nationwide site offices and an active
local presence, we set the highest quality
standards in the implementation of promo
tional activities - locally, regionally, nationally
and internationally.
2
3
TARGET GROUP
Distribution
504.000
2.69 mio
Students are registered
at German Universities
Freshmen started their studies
in the academic year 2014/2015
321.000
620.000
are Foreigners
have an immigrant background
Study Courses
Medicine
Computer Science
87.863
Mathematics
72.931
Economics
183.116
Law
129.895
471.926
Engineering
Science
Natural Science
234.386
545.408
Demographics
1,4 mio
1,2 mio
Males
24 %
are Innovators
Females
24 %
are interested in
self-dependence
32 %
are Trend-Setters
43 %
are single
24
Years is the
average age
77 %
no longer live with
their parents
Source:
• Stat. Bundesamt (WS and SS 2014/2015) • Social Survey 20 (2012) • Global University Entrepreneurial Spirit Students’ Survey (GUESSS) 2013/14 • Jöckel, S. & Hesser, N. (2010) Trendsetter, Innovators, Student Budget
4
TARGET GROUP
Location / University / Faculty
Time
432 h
Faculties
Universities
Locations
• Aachen
• Augsburg
• Bayreuth
• Berlin
• Bielefeld
• Freiburg
• Furtwangen
• Gießen
• Göttingen
• Hamburg
• Konstanz
• Leipzig
• Mannheim
• München
• Münster
• RWTH Aachen
• FH Aachen
• Universität Augsburg
• Universität Bayreuth
• Freie Universität Berlin
• Humboldt-Universität zu Berlin
• Technische Universität Berlin
• Naturwissenschaften
• Mathematik
• Medizin
• Biologie
• Chemie
• Pharmazie
• Physik
• Ingenieurwissenschaften
• Maschinenbau
Are spent on the campus per
Semester by each Student
18 h
Spent each week
by Students sitting
through courses
Canteen
Finances
850
829,50 Canteens and Cafeterias
3x or more
frequently
is the monthly amount
available to each student
37 %
1x to 2 x
37 %
never
26 %
74 %
Eat in the cafeteria
each week
13 h
Working Week
50
200
2,24 bn is the total monthly amount available
to the total number of students
26,86 Mrd. is the annual amount at their disposal
Source:
• Stat. Bundesamt (WS and SS 2014/2015) • Social Survey 20 (2012) • Global University Entrepreneurial Spirit Students’ Survey (GUESSS) 2013/14 • Jöckel, S. & Hesser, N. (2010) Trendsetter, Innovators, Student Budget
5
ADVERTISING OPPORTUNITIES
POSTER
DISPLAY
Poster Frames, approved
Bulletins, City-Light-Poster,
Illuminated Advertising
Column
cit campus-info-tower,
Approved Display, Table Display
Material
Page 08
Page 11
MOBILE / ONLINE
DIGITAL SIGNAGE
UNIstellenmarkt, Bärenhunger,
Skive, Mensa-App, Roq.ad,
University websites
… and much more
Campus-Digital-Screen,
InfoScreen, Videowall
Page 13
Page 16
PROMOTION
MARKET RESEARCH
Stand promotion, Kicker-Set,
Hand-to-Hand Distribution,
Recruiting- / Product Lounge
Unternehmens-Barometer ©,
Ears & Eyes, Questionnaires
Page 18
Page 21
VIRTUAL EXHIBITIONS
RECRUTAINMENT
Campus Potentials
HR-Jam, Recrutainment Tour,
IT-Shuttle, Campus Hackathon
… and much more
Page 22
Page 24
6
ADVERTISING OPPORTUNITIES
9,50 EUR // Ausgabe Nr. 108 // 31. Jahrgang // 2016
Jugend forscht in Natur und Technik
Young Researcher
The European Journal of Science and Technology
Ersti-R
Inn
ov
a
Außerdem im Heft: Die gigantische Energiequelle unter unseren Füßen //
Klingt gut! – Forschen über Psychoakustik
Page 28
MAILINGS
Student Council Mailings,
Professor Mailings
Page 34
atgeb
er vom
Stude
ntenw
aftliche B
eit
zin
Maga chsDas chwu
r
Na
für forsche
?
nd spannend
e
xperimente
,w
eE
tiv
ch
ens
iss
eu
Themen: Der Kiessteinbrech im Toggenburg // Stroh im Tank //
Cocktails mixen leicht gemacht // Hunger auf Kunststoff //
Backen, Bügeln, Babysitten – wer kann das alles gleichzeitig?
g
rä
Geothermie Erdwärme
nutzen
isse:
Matching, Job Placement,
Academy, Assessment
PUBLIKATIONEN
Junge
Wissenschaft
n
geb
Er
MATCHING BOX
€
WiSe
Beratu
ng
Finanz
ierung
Wohn
en
Essen
Buntes
2015
& Trinke
/16
n
Infos
und
Tipps
rund um
Dein
Studium
erk
Freiskript.de,
Campus Karriere Guide,
University Publications,
Target Group Magazines
Page 30
SPECIAL ADVERTISING
FORMATS
Coffee-to-go-Mugs, Door
Tags, Campus Bags, Cups
… and much more
Page 36
SPECIALS
Studi-Schecks, StudiJahreskalender, Ü-TÜ
Page 38
7
POSTERS
Poster Frames • Approved Bulletins • City Light Posters • Illuminated Advertising Columns
Poster advertising – the Eye Catcher on Campus
Your Benefits:
Our Services:
••Advertising
••Regular
••Exclusive
••Success
for your product or your business in
high-traffic areas or in the faculty of your choice
placement and direct access to the target
group
••Flexible
booking options nationwide, according to
Nielsen areas or university locations
placement and maintenance of the advertising
medium (at least weekly)
monitoring by photo-documentation
••Optional:
creation and printing of your advertising
material
back to overview
All prices minus 15% agency commission, plus shipping charges, plus legally applicable VAT Allocation… 14 Days (equivalent to 10 days advertising)
The General Terms and Conditions of Deutsche Hochschulwerbung und -vertiebs GmbH apply. Subject to alterations. No liability for printing errors.
8
POSTER FRAMES
The eye-catcher in the faculties and canteens
••High
quality poster frames made of anodized aluminum
with anti-glare screen protector
••DIN
A2, A1 or A0 available
••Long-term
••Optional:
protection against re-adhesion or demolition
Dispenser / Basket for flyer display at the
frame
Price: from 80 € / 14 days
APPROVED BULLETINS
Your bulletin - always in the view of students
••Approved
notices on designated info boards and
bulletin boards
••Targeted
••Format:
advertising directly in the faculty of your choice
DIN A2, A3 or A4
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CITY-LIGHT-POSTER
Irradiant and eye-catching presentation of
your advertising
••High-quality
presentation for high level attention
••Free-standing
••Promotional
••Optional:
and also available as wall frames
poster permanently protected behind glass
frame
ILLUMINATED COLUMNS
The luminous signpost on campus
••Eye-catching
through lighting
••Stand-alone
placement in selected and highly
frequented areas
••Promotional
poster permanently shielded by protective
foils
••Optional:
frame
10
DISPLAY
cit campus-info-tower • approved display • table display
The best spot for information in a handy pocket format.
Your benefits:
Our services:
••Advertising
••Regular
••Assured
••Success
for your product or your business in
high-traffic areas or in the faculty of your choice
presence through regular monitoring
••Exclusive
••Flexible
placement and access to the target group
booking options nationwide, according to
Nielsen areas or university locations
placement and maintenance of the advertising
medium (at least weekly)
monitoring by photo-documentation
••Optional:
creation and printing of your advertising
material
back to overview
11
CIT CAMPUS-INFO-TOWER
The Information Point for your advertising
material up to DIN A4
••Stand-alone
in high-traffic areas such as stairways,
in front of lecture halls or cafeterias
••High
degree of recognition as a central information
point
••DIN
A6 (Postcard) to A4 possible
••Optional:
headliners, banner and DIN A2 poster
advertising
APPROVED DISPLAY / TABLE
DISPLAY
Your information material exactly where it
belongs
••Exclusive
placement in high-traffic areas
••Regular
placement and maintenance of approved
displays at least once a week
Price: from 40 €
12
MOBILE / ONLINE
UNIstellenmarkt • Bärenhunger • Skive • Mensa-App • Roq.ad … and much more
Netted: Leave a lasting impression through online and mobile
advertising.
Your benefits:
Our services:
••Innovative
••Choice
••Alertness
••Banner
advertising for your product or your business
in apps, on websites or as a cross-device-campaign on
all devices of students
through first class placement of web banners,
editorial content or mailings
••Presence
••Targeted
on and off campus - around the clock
search in the UNIstellenmarkt for young talents
straight from university
and selection of the target group for your
campaign according to relevant criteria (e.g. demo
graphics, universities, interests)
advertising in all popular formats (e.g. Skyscraper, rectangles, top or bottom banner, static, animated
or video)
••Newsletters,
mailings or editorial content such as study
profiles, text links and advertorials possible
••Targeted
individual measures as well as cross-media
campaigns individually and precisely implemented
back to overview
13
BÄRENHUNGER,
MENSA-APP AND SKIVE
Always at hand: the apps for all areas of
student life
••Present
your company or your product with banner
advertising, e.g. on the canteen menu
••A
focused approach to your target group directly amidst
student life
••Skive:
Mobile Recruiting and Employer Branding with
free learning app for students
Price: from 45 € / CPT
STUDENT PORTALS, OFFICIAL
UNIVERSITY WEBSITES AND
STUDENT UNIONS
Reach students on the World Wide Web
••Numerous
advertising opportunities on university web
pages, on student pages, on student internet portals or
job markets
••Newsletters,
mailings or editorial content such as course
profiles, text links and advertorials possible
Price: on request
14
UNISTELLENMARKT
The Job Portal online and as an app
••30
local job boards on one platform
••Well
placed employment ad or banner ads on all
end devices - through responsive web design
Price:
Job posting: from 40 €
Banner advertising: from 30 € / CPT
ROQ.AD
Target People, not Devices
••Exactly
defining the target group by combining
audience and geo targeting
••Extend
your online campaign by retargeting it to
end devices of the target subjects
Price: on request
15
DIGITAL SIGNAGE
Campus-Digital-Screen • InfoScreen • Videowall
Infotainment – the next generation of University Advertising
Your benefits:
Our services:
••Digital
••Fast
••Great
••Exact
infotainment network in high-traffic areas or
in the faculty of your choice
visual presence through graphics, commercials
and animations in HD quality
••Infinitely
••High
replacement of the advertising content by
connectivity to the Internet
per second charging of your ad
••Optional:
creation of your digital signage display
exchangeable content at any point of time
level student acceptance through attractive
content
Price: from 189 € / month
back to overview
16
17
PROMOTION
Stand Promotion • Hand-to-Hand Distribution • Recruiting and Product Lounge • Kicker-Set
Make your brand come to life with promotions on Campus
Your benefits:
Our services:
••Sustainable,
••Taking
••Personal
••Regulation
close-to-target positioning of your product
or your company
approach on campus with direct response of
the target group
••Central
contact person ensures minimal administrative
expenditure
charge of the approval processes with the
university administrations
and control of the promotional campaign
on location
••Transparent
reporting through photo-documentation
••Optional:
Diverse accompanying advertising and PR
campaigns possible
••Optional:
provision of trained promoters for your
campaign
back to overview
18
STAND PROMOTION & HANDTO-HAND DISTRIBUTION
It's Showtime! Get in touch with the students
••Targeted
••Direct
and personal approach of students
feedback and individual advisory service on location
••Optional:
Sales can be concluded on site
Price: from 150 € / day
RECRUITING-/PRODUCT
LOUNGE
Inspire students on campus with your
product or your company
••Impressive
presentation of your products or targeted
approach to job candidates on campus
••Consultation
and direct response of potential customers
or candidates
••High
attraction and increased visitor numbers by added
values (giveaways, product samples, competitions, etc.)
••Target
group specific approach available in high-traffic
areas or directly in the faculty
Price: on request
19
KICKER-SET
Target Group Advertising with that extra
“kick” directly in the faculty
••High
value kicker made of cardboard with your
branding
••Emotional
and long presence in the student body
of your choice
••Unobtrusive
advertising with added value for the
students
Price: from 1.500 € per student council
20
MARKET RESEARCH
Unternehmens-Barometer © • Ears & Eyes • Surveys
Get to know your audience with market research on campus
Your benefits:
Our services:
••Creating
••Personalization
an empirical basis for the positioning your
product, your company or qualitative evaluation of
advertisements, posters, flyers, brochures and online
advertising directly within the target group
••Freedom
in the design of the survey instrument for
a business-related and individual alignment
of Unternehmens-Barometer ©,
of surveys or Ears & Eyes Program
••Conduct
of interviews by trained promoters
••Professional
evaluation and summary of the Results
Price: on request
back to overview
21
VIRTUAL EXHIBITIONS
Campus Potentials
Virtual Career Fairs: One Click to start a Career
Your benefits:
Our services:
••Easy,
••Modern
••Real
location independent access without waiting
time communication with candidates
••Significant
cost savings compared with physical
presence at events
technical environment and many design
options for your virtual booth
••In
the run-up: wide marketing campaign on the
campus focused on selected subject areas
Price: from 1.725 €
back to overview
22
23
RECRUTAINMENT
RECRUTAINMENT
HR-Jam • Recrutainment Tour • IT-Shuttle … and much more
Online
Marketing
- PR / content marketing
- Social Media Marketing
- Email marketing
Events
- Location Scouting
- Subscriber management
- Coordination / control
Community
Relations
STANDARD | INDIVIDUAL
- Multiplicator speech
- Co-operations
- Sponsoring
ter
Ba
p,
ho
ks
lE
m
plo
ye
rB
ran
d
ing
-
and
Re c
ruiti
n
g Co
n ce p t
s
Un t e r
neh
n
me
s-
ou
p,
ta
rg
et
or
W
in
di
vid
ua
Eye
s
ro
am
me
- Face-to-Face Promotions
- Placarding and display
- Faculty- and Professor mailings
©
Campus
Marketing
-J
g
kin
hin
n-T
sig
De
HR
- Landing Pages / Websites
- Mobile Applications
- TRM databases
gro
up
an
aly
sis,
Ear
s&
Web / App
Development
r
tg
ge
ar
et
th
n
i
ys
rve
Su
Recrutainment – find and inspire matching talents
Your Benefits:
Our Services:
••The
••Concept,
right talents and study fields all at one event
••Eye-to-eye
••Each
Discussion facilitate personal meetings
approach of candidates and organization all from one hand
event format can individually be customized
back to overview
24
HR-JAM
Get an Individual Recrutainment Concept
with “Design Thinkin”
••Gain
an innovative recrutainment solution within an
interdisciplinary team
••Exploit
the recruitment potential of the employees
••Perfect
impetus for recrutainment strategies
RECRUTAINMENT TOUR
The Recrutainment Cours on the Campus
••Direct
contact to the top talents on campus
••2.5
meter panels with huge advertising space for your
company
••Intensive
and playful approach to the target group
••Attractive
raffle with instant prizes onsite
Price: from 975 € / appointment
25
IT-Shuttle
Job Discovery Tour to the
Local Digital Economy
JobSlam – for
global talents
Diverse careers as positive
examples on stage
Price: from 750 €
Code Caching
HackAcademy
Knowledge Test as QR code
scavenger hunt
Lean UX Design Bootcamp
with innovation caches
Campus
Hackathon
Tech & Roast
24 hrs Programming Festival
on current issues
Network and Talk Shop
during a "process-optimized
barbecue"
Hack
like a Girl
Campus
Devcamp
Programming Contest for
women
Open Conference with
self-determined Agenda
26
Katerfrühstück
Cross Golf
Collective Breakfast
(in cooperation with
the Neon Magazine)
Unconventional Golf Game
off the course
Case Chase
Crack the Code
Combination of numbers
game and Monopoly for
Consultants
Live Escape Game
as recruiting game
HackOlympics
Tech Olympics, Team Building
and Networking
27
MATCHING BOX
Matching • Job Placement • Academy • Assessment
Increase Candidate Matching - Personality is the best Application
Your benefits:
Our services:
••High
Candidate Matching by scientific analysis
••Scientific
••Time
savings through real-time matching
••Intelligent
••Low
risk by pay-per-lead
••Further
••Training
Self-Assessment through on-line analysis
matching method
opportunities for candidates and employees
training offers by Academy
back to overview
28
MATCHING &
JOB PLACEMENT
Candidate Proposals based on a Scientific
Personality Analysis
••Personality
••Cultural
analysis of candidates
fit-test for high fit
••Activation
of detailed candidate profiles in real time
Price: from 250 €
ACADEMY & ASSESSMENT
Identify potentials and transform them into
strengths: sharpen profiles through the
Academy and enhance individual skillsets
••Training
opportunities for candidates and staff
••Applicant
••Business
trainings
Coaching
••Assessment
Centre
Price: on request
29
PUBLICATIONS
Freiskript.de • Campus Karriere Guide • University Publications • Target Group Magazines
9,50 EUR // Ausgabe
Nr. 108 // 31. Jahrgang
Junge
Wissenschaft
// 2016
r und Technik
Jugend forscht in Natu
ology
eu
in
gaz sMa uch
Das achw r
e
N
h
für forsc
Inno
va
Tank //
nburg // Stroh im
einbrech im Togge
Themen: Der Kiesst
r auf Kunststoff //
gemacht // Hunge
gleichzeitig?
Cocktails mixen leicht
– wer kann das alles
itten
Babys
n,
Backen, Bügel
n Füßen //
iequelle unter unsere
Die gigantische Energ
Außerdem im Heft:
tik
en über Psychoakus
Klingt gut! – Forsch
nd spannende
xperimente,
wi
eE
tiv
haftliche Be
n sc
itr
sse
äg
nutzen
isse:
The
n
geb
Er
Young Researcher
Science and Techn
European Journal of
Your advertising in lecture notes, in university publications,
student magazines and in the Campus Karriere Guide.
Your benefits:
Our services:
••Pinpointed
••Advice
advertising in the target group of students
••Your
advertisement will be placed adjacent to relevant
themes
••With
Freiskript: create added values by featuring advertising in lecture notes
on choosing the correct format for your
advertisement
••Targeted
advertising in the faculty of your choice
possible
••Co-ordination,
execution and reporting of specimen
copies
••Optional:
Creation of your advert
back to overview
30
FREISKRIPT.DE
Advertise your product or recruitment
within lecture notes
••Creating
added value through free provision of lecture
scripts
••Address
relevant target group specifically with your
product or recruitment advertising
••Script
is the central element for weeks during the
preparation time for exams
Circulation and Price: on request
CAMPUS KARRIERE GUIDE
The information brochure for jobs, career
and student life
••Tips
and information on career topics and presentation
of job boards
••Ideal
environment for product advertising around the
aspects of student life
••Double
sided presentation of your product or company
Circulation: 250.000
31
UNIVERSITY PUBLICATIONS &
TARGET GROUP MAGAZINES
Make your mark with an advert in the publications of the university and the students union
or the students body
Jugend forscht in Natur und Technik
Young Researcher
The European Journal of Science and Technology
••Minimizing
xperimente
,w
eE
tiv
azin Mag chs
Das chwu
er
Na
für forsch
Inn
ov
a
Themen: Der Kiessteinbrech im Toggenburg // Stroh im Tank //
Cocktails mixen leicht gemacht // Hunger auf Kunststoff //
Backen, Bügeln, Babysitten – wer kann das alles gleichzeitig?
aftliche B
eit
isse:
Price: on request
ch
ens
iss
nd spannend
e
circulation addressing specific target groups
nutzen
eu
••High
group relevant topics
g
rä
••Target
n
geb
Er
scattering losses through faculty specific
publications
Junge
Wissenschaft
9,50 EUR // Ausgabe Nr. 108 // 31. Jahrgang // 2016
Außerdem im Heft: Die gigantische Energiequelle unter unseren Füßen //
Klingt gut! – Forschen über Psychoakustik
32
33
DISPATCHES
Student Councils • Professor Dispatches
Student Councils and Professor Dispatches –
Your Access to the Students.
Your benefits:
Our services:
••Reach
••Targeted
students in the student council and the faculty
••Maximum
••Create
••Low
success despite low quantities
added value through useful giveaways
costs and flexible selection of target colleges
mailings of information material to student
councils and secretariats
••Optional:
success control by photo-documentation
••Optional:
design and printing of your advertising
material
Price: from 85 € / per Location
back to overview
34
35
SPECIAL ADVERTISING FORMS
Door Hangers • Coffee-To-Go Mugs
Cups and a good deal more ...
Unusual, creative campaigns leave a lasting impression on the
campus.
Your benefits:
Our services:
••Advertising
••Organization,
on campus for your product or your
business with high recognition value
production and implementation all from one hand
••Campaign
created flexibly and customized specifically
according to the university
back to overview
36
COFFEE-TO-GO MUG
Advertising To Go
••Linking
advertising with added value for the students
••Performance-oriented
imprints such as QR codes
possible
••Long
retention time of the mugs with the students
Minimum order: from 10.000
TENSIONED BANNER
Advertising on the campus in XXL format
••High
visibility on campus
••Large
scale presentation of your product and your
company
••Durable
advertising material for multiple use
Price: from 1.400 € / 14 days
37
ENERGY DRINKS
Take your advertising campaign to full speed
••High
visibility on campus with a trendy lifestyle product
representing your specific look & feel
••Easy
handling (deposit-free)
••Full
Service: planning, implementation and logistics as "one-stop-service"
Circulation: from 50.000
BICYCLE SADDLE PADS
Everything's in the bag thanks to advertising
on bicycle saddle pads
••Your
advertisement placed prominently on campus
••Direct
added value: rain protection for the next drive
••Everything
from one source: planning, implementation
and logistics
••Optional:
Design and printing of bike saddle pads
Price: on request
38
SPECIALS
Studi-Schecks • Ü-TÜ • Studi-Jahreskalender
Create added values on campus with our Specials
Your benefits:
Our services:
••High
••Personal
••Sustainable
••Organization
visibility by large print run and regular advertising
activities
attention in the target group by creating
added values
••No
scattering loss thanks to targeted hand-to-hand
distribution
approach on campus with direct response of
the target group
••Optional:
and management - all from one hand
create your promotional material and bran-
dings
back to overview
39
STUDI-SCHECKS
The new currency on campus Coupon booklets for real added value
••Handy
••High
format
Edition
••Real
added value increases attractiveness
in the target group
••Application
online and through posters
Regional:
- Circulation: from 2.500 pieces
- Price: from 750 €
National:
- Circulation: 300.000 pieces
- Price: from 26.500 €
Ü-TÜ
The goodie bag on campus - Your product
directly handed over to your target group
••Hand-to-hand
••High
distribution
Edition
••distribution
three times a year
(Start: summer and winter semester, Christmas)
Regional:
National:
40
STUDI-JAHRESKALENDER
Keep an eye on the whole year increased appeal by online sweepstakes
••Permanent
advertising presence for one total year
(online / offline)
••High
Edition
••Versatile
••Flexible
design options
ad space size
Regional:
National:
41
New Impulses for your Student Marketing
Apart from the talents at the universities, students are deemed to be of greatest interest
for many companies.
Gain nationwide entrée into German schools with us!
42
REFERENCES
Excerpt from our Reference List
43
Contact
Deutsche Hochschulwerbung
und -vertriebs GmbH
Neuer Zollhof 3
40221 Düsseldorf
Phone: +49 211 74 95 64 - 0
Fax:
+49 211 74 95 64 - 29
Mail:[email protected]
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Media data 2016 - Deutsche Hochschulwerbung

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