Gil Schwartz - CBS Corporation

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Gil Schwartz - CBS Corporation
Gil Schwartz
Executive Vice President, Corporate Communications,
CBS Corporation
Jeremy Murphy
Editor
Jennifer Goddard
Designer
CBS New York
51 West 52 Street
New York, NY 10019
212.975.4321
CBS Los Angeles
7800 Beverly Boulevard
Los Angeles, CA 90036
323.575.2345
For more information, please contact:
Jeremy Murphy
[email protected]
A CBS Communications Group Publication
Letter from the President and CEO
Looking back, the impact of CBS Corporation’s
efforts and commitment to community outreach,
public service announcements, responsible programming and diversity is profound. Like a simple drop
of water, the ripple effect of these efforts spreads far
beyond the initial impact.
For the last four years, CBS has published our Social Responsibility
Report, providing a snapshot of how CBS businesses across the
company honored the Corporation’s commitment and impacted the
communities we serve; this commitment is at the core of what it
means to be a public trust. Issuing this annual report is our way of
providing a sampling of the good work CBS has done throughout the
country on both a national and local level, while at the same time
reminding us of the responsibility that comes with being a global
mass media company.
In recent years, Americans have seen a heightened awareness of
diversity issues, gender and race relations as well as debate over how
to protect the environment. Although our Corporation is comprised of
many separate businesses, we were united in our commitment to the
public's interest in each of these areas. From news coverage to raising
awareness, funds and resources, the Corporation works together with
the larger community to improve the greater good.
I am proud of these continued efforts and humbly invite you to
thumb through the pages of this report to begin to get a sense of the
Corporation's positive role as well as some of the contributions we
have made to communities across this remarkable country.
Sincerely,
Leslie Moonves
CBS | Social Responsibility Report
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Proud winners of the basketball tournament that SHOWTIME sponsored at the Harlem Children’s Zone in New York City.
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CBS Corporation
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CBS Television Network
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CBS Sports
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Focus: Feherty “links” with USO/AFE
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CBS News
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CBS Television Stations
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Company Profile
CBS Cares
CBS Diversity
CBS Programming
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Community Outreach
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Local Programming
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Focus: WWJ builds “bridges” to China 27
Diversity
Focus: WCCO and Emma L. Bowen ii_
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CBS Television
Distribution
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Focus: Rachel Ray’s sweet charity 41
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CBS RADIO
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Community Outreach
Local News & Information
Commitment to Artists
Focus: Stations support the military
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CBS Outdoor
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SHOWTIME
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Service members in Iraq were all smiles when they met with CBS Sports' golf analyst David Feherty during a multi-stop USO tour known as “Operation Links.”
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CBS Paramount Network 32
Television
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Students show off gifts for families adopted through WFOR TV's Neighbors 4 Neighbors "Adopt a Family for the Holidays" program.
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Simon & Schuster
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The CW Network
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Industry Recognition
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Focus: Youth activists go Me to We
CBS Television Network
CBS News
CBS Television Stations
CBS Paramount Network Television
CBS Television Distribution
CBS RADIO CBS Outdoor
SHOWTIME
Simon & Schuster
The CW Network
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Company Profile
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Company Profile
CBS Corporation (NYSE: CBS.A and CBS) is a mass
media company with constituent parts that reach
back to the beginnings of the broadcast industry, as
well as newer businesses that operate on the leading
edge of the media industry.
The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which
it serves audiences and advertisers in all 50 states and key international markets.
It has operations in virtually every field of media and entertainment, including broadcast television (CBS
and The CW - a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television
(Showtime and CBS College Sports Network), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS
Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media
(CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products), video/
DVD (CBS Home Entertainment), in-store media (CBS Outernet) and motion pictures (CBS Films). For more
information, log on to www.cbscorporation.com. Among its divisions:
CBS Television Network
America's most watched television network, CBS was established in 1928, when founder William Paley purchased 16 independent radio stations and christened them the Columbia Broadcast System. Today, with more than 200 television stations and
affiliates reaching virtually every home in the United States, CBS is the Number One most watched network in primetime, with
a total primetime network lineup that was watched by nearly 100 million people a week during the 2006/2007 season-to-date.
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CBS | Social Responsibility Report
Company Profile
The Network has the Number One drama on television, CSI; Number
One newsmagazine, 60 MINUTES; Number One sitcom, TWO AND
A HALF MEN; Number One daytime drama, THE YOUNG AND THE
RESTLESS. Its programming arms include CBS Entertainment, CBS
News and CBS Sports.
CBS News Division
The CBS News Division operates a worldwide news organization serving the CBS Television and Radio Networks and CBSNews.com with
regularly scheduled news and public affairs programming - including,
among others, the CBS EVENING NEWS, THE EARLY SHOW, 60
MINUTES, 48 HOURS MYSTERY, FACE THE NATION and SUNDAY
MORNING - and special reports on breaking news. The division maintains 19 news bureaus and offices in the United States and abroad in
addition to its world headquarters in New York.
CBS Sports
CBS Sports, a year-round leader in television sports and industryleader in HD-programming, broadcasts a portfolio of events on the
CBS Television Network, including the NFL's American Football
Conference schedule and championship games, as well as this
year's Super Bowl XLI and Pro Bowl; THE NFL TODAY studio
show; college basketball, including regular-season games and
the NCAA Men's Basketball Championship; the most comprehensive golf lineup on network television, including the Masters®
and PGA Championship; the U.S. Open Tennis Championships;
SEC college football; CBS SPORTS SPECTACULAR, including auto racing, skiing, track & field and gymnastics, and NCAA
Championships.
CBS Paramount International Television
CBS Paramount International Television is one of the most diverse
suppliers of current and library programming to the international television marketplace featuring drama, comedy, talk, court, game shows,
reality, entertainment news, news and movies of the week from a
catalog of over 70,000 hours. Programming from CPITV can be seen
in over 200 countries and in more than 30 languages. Additionally,
the Division supervises the development and production of television
programming customized for the international marketplace and producing product with international partners. CPITV offers programming
from CBS Paramount Network Television, CBS Television Distribution,
CBS Productions, King World Productions, Showtime, CBS News and
Spelling Television.
CBS Television Distribution
CBS Television Distribution is the preeminent company in worldwide television syndication. Comprised of the assets of King World
Productions, CBS Paramount Domestic Television, CBS Paramount
International Television and CBS Home Entertainment, CTD produces
WCBS (New York) staff at the US Open Arthur Ashe Kid’s Day 2007, from L-R Sharon
Persaud, Ducis Rodgers and Karina Roa.
CBS Television Stations
The CBS Television Stations consists of 29 stations, 16 CBS,
9 CW - and four stations not affiliated with major networks.
Among its stations are WCBS (New York), KCBS and KCAL (Los
Angeles), WBBM (Chicago), KYW and WPSG (Philadelphia),
KPIX and KBCW (San Francisco), KTVT and KTXA (Dallas),
WBZ and WSBK (Boston), WUPA (Atlanta), WWJ and WKBD
(Detroit), WTOG (Tampa-St. Petersburg), KSTW (Seattle),
WCCO (Minneapolis-St. Paul), WFOR and WBFS (Miami), KCNC
(Denver), KOVR and KMAX (Sacramento), KDKA and WPCW
(Pittsburgh), WJZ (Baltimore), and WGNT (Norfolk), as well as
KCCO (Alexandria, MN), KCCW (Walker, MN).
CBS Paramount Network Television
CBS Paramount Network Television is one of the largest producers for broadcast primetime and cable with 18 shows on CBS,
The CW, NBC, and USA Network. The diverse roster of popular
and critically-acclaimed series include, CBS's phenomenally
successful CSI franchise; worldwide favorite NCIS; CRIMINAL
MINDS the fastest growing drama on a major network; Friday's
#1 show NUMB3RS; NBC's highly rated series MEDIUM; The
CW's critically-acclaimed EVERYBODY HATES CHRIS; and
Sunday's #1 basic cable series THE 4400. CBS Paramount
Network Television is a division of CBS Corporation.
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WGNT’s Public Affairs Director Kafi Rouse paints a porch in South Hampton Roads, VA, for the “Paint Your Heart Out! Day” beautification project sponsored by the station and Rotary Clubs.
or distributes 11 first-run series and holds the largest internationally
distributed television library at 70,000 hours strong. Among CTD's
critically-acclaimed programs are the #1 syndicated series Wheel of
Fortune; the #2 rated game show Jeopardy!; the top two talk shows
The Oprah Winfrey Show and Dr. Phil; Rachael Ray, which debuted
as the highest-rated talk show since Dr. Phil; the top three newsmagazines Entertainment Tonight, Inside Edition and The Insider; the top two
court shows Judge Judy and Judge Joe Brown; long-running talk show
Montel Williams; popular off-network product, including the CSI and Star
Trek franchises, Frasier, Everybody Loves Raymond and Medium; and
international formats such as America's Next Top Model. CTD is a unit
of CBS Corporation.
CW Network
The CW Network, which is owned jointly by CBS Corp. and Time
Warner, Inc., consists of a six-night, 13-hour primetime lineup including
Monday through Friday nights from 8:00-10:00 p.m. ET; Sundays from
7:00-10:00 p.m. ET; Sunday from 5:00-7:00 p.m. ET outside of prime
time as well as a Monday-Friday afternoon block from 3:00-5:00 p.m.
ET and a five-hour Saturday morning animation block. Altogether, the
new network programs 30 hours a week over seven days.
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Showtime Networks
SHOWTIME, a wholly-owned subsidiary of CBS Corporation, owns and
operates the premium television networks SHOWTIME®, THE MOVIE
CHANNEL™ and FLIX®, as well as the multiplex channels SHOWTIME
2™, SHOWTIME® SHOWCASE, SHOWTIME EXTREME®, SHOWTIME
BEYOND®, SHOWTIME NEXT®, SHOWTIME WOMEN®, SHOWTIME
FAMILY ZONE® and THE MOVIE CHANNEL™ XTRA. SNI also offers
SHOWTIME HD™, THE MOVIE CHANNEL HD™, SHOWTIME ON
DEMAND® and THE MOVIE CHANNEL ON DEMAND™. SNI is also
an owner and manager of SUNDANCE CHANNEL®, a venture of NBC
Universal, Robert Redford and SNI. SNI also manages Smithsonian
Networks, a joint venture between SNI and the Smithsonian Institution. All
SNI feeds provide enhanced sound using Dolby Digital 5.1. SNI markets
and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME PPV®.
CBS RADIO
CBS RADIO is one of the largest major-market operators in the United
States with stations covering news, alternative rock, country, FM talk,
classic rock, oldies, JACK and urban formats, among others. A division
of CBS Corporation, CBS RADIO operates 140 radio stations, all but
one of which are in the nation's top 50 markets. CBS RADIO also has
made aggressive moves to converge new and traditional media through
CBS | Social Responsibility Report
Company Profile
creative programming and advanced delivery methods, including online
streaming, HD Radio, mobile messaging and podcasting. Audio streams
of more than 143 CBS RADIO stations and custom channels are currently available online, and more than two thirds of the Company's stations
are broadcasting in HD digital radio. Additionally, CBS RADIO is home
to 27 of the country's leading sports franchises amongst MLB, the NFL,
the NBA, the WNBA and the NHL, including the New York Yankees, New
York Mets, Chicago White Sox, New England Patriots, New York Giants,
Chicago Bears and the Detroit Red Wings. For more information on CBS
RADIO, please visit http://www.cbsradio.com.
CBS Outdoor
CBS Outdoor is the world's third largest out-of-home media company
with the Number One North American presence throughout the United
States, Canada and Mexico; and across Europe in the United Kingdom,
Ireland, France, Italy, the Netherlands and Spain under the Viacom
Outdoor International division. In 2005, Viacom Outdoor International
acquired 70 percent of Magic Media, a Beijing-based company which
operates media sales on high-profile, central bus routes in the Chinese
capital -- the world's fastest growing region in terms of outdoor advertising revenue. With both traditional outdoor and transit properties, CBS
Outdoor gives advertisers both breadth of coverage across vast geographies and depth of coverage, providing multiple media opportunities in
key markets.
CBS College Sports Network
As part of the CBS Sports division, CBS College Sports Network
(CSTV) is the leading digital media company devoted exclusively to college athletics. Its many platforms for distribution include CBS College
Sports Network, a national cable network, televising regular-season and
championship events for 35 men's and women's college sports; CSTV.
com and its network of nearly 215 official athletic sites; CSTV XXL and
All Access, broadband services providing live and streaming audio and
video of more than 10,000 events annually; as well as satellite television
and radio, in-flight entertainment, wireless networks and more.
Simon & Schuster
Simon & Schuster, a part of the CBS Corporation, is a global leader in
the field of general interest publishing, dedicated to providing the best
in fiction and nonfiction for consumers of all ages, across all printed,
electronic, and audio formats. Its divisions include Simon & Schuster
Adult Publishing, Simon & Schuster Children's Publishing, Simon &
Schuster Audio, Simon & Schuster Digital, and international companies
in Australia, Canada, and the United Kingdom. For more information,
visit our website at www.simonsays.com.
CBS Interactive
CBS Interactive is the premier online content network for information
and entertainment. Its portfolio of leading brands, which include CNET,
CBS.com, CBSSports.com, GameSpot, TV.com, BNET, and Last.fm
span popular categories like technology, entertainment, sports, news,
and business. With more than 150 million people visiting its properties
each month, CBS Interactive is a top 10 web property globally. Content
distributed throughout CBS-owned properties and partner Web sites
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includes network and original programming, live shows produced exclusively for the Internet as well as clips, podcasts and mob-isodes of CBS
shows, among other features.
CBS Records
CBS Records is a new music venture launched by CBS in 2006, signs
and develops recording artists, and offers an alternative approach to
introducing them to the marketplace by integrating their music into
programming on the CBS Television Network. Additionally, the new
music venture capitalizes on the powerful marketing reach of CBS
Corporation's diverse portfolio of mass media platforms, including The
CW, Showtime, CBS Television Distribution, CBS Interactive, and many
more, to promote its music and talent directly to consumers. Distribution
of the label's music is secured through agreements with an array of outside partners. The new CBS Records is not related to the former CBS
Records business or its artists or assets, which were acquired by Sony
in 1988.
CBS Consumer Products
CBS Consumer Products, a unit of CBS Entertainment, manages worldwide licensing and merchandising for a diverse slate of television brands
and series from CBS, CBS Paramount Network Television and CBS
Television Distribution, as well as from the company's extensive library of
titles. Additionally, the group oversees the CBS Retail Store and online
sales of programming merchandise. For more information, visit www.
CBS.com.
CBS Home Entertainment
CBS Home Entertainment manages the worldwide DVD business for
the CBS Corporation across all lines of content including current hits
and classic series from the CBS library, as well as new releases from
Showtime Video. CBS Home Entertainment products are release on the
CBS DVD label.
CBS Outernet
CBS Outernet is a leading provider of in-store media networks to grocery
retailers, is currently installed in over 1,400 stores nationwide, reaching
approximately 72 million shoppers each month. The company's retail
banners include Supervalu's Albertsons, Acme, Shaw's, and Jewel,
along with leading regional grocers SaveMart, Pathmark, Price Chopper,
Pick 'n Save, and Ukrop's. CBS Outernet's's approach enables grocers,
advertisers, and content providers to capture the interest of an increasingly difficult to reach audience, combining brand marketing with relevant
content that consumers want, to reach grocery shoppers at the point
of decision. CBS Outernet delivers valuable information to shoppers
within the supermarket perimeter where over three-quarters of consumers shop, in key partnerships with leading content providers CBS and
Meredith Publishing.
CBS Films
Established in 2007, CBS Films plans to develop and produce four to six
movies a year spanning all genres, with production budgets up to $50
million per film. The films will be released domestically through a U.S.
theatrical distribution unit to be established within CBS Films.
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CBS Television Network
The CBS Television Network is dedicated to its long tradition of
community service, diversity, informative programming and
accessible media. Over the airwaves and in the community, our
dedication is evident in all our endeavors from public service
announcements (PSAs) to program content and beyond.
It's in the airtime we donate to causes and non-profit organizations, and in the talents and
resources we contribute in creating PSAs with our stars. It is also reflected in the personal time
we donate to volunteer. In these ways and more, we are proud of the caring role we play in
our audiences' lives. As part of the CBS Television Network's commitment to social responsibility and public outreach, it implemented two very important programs designed to educate,
inform and break down barriers: CBS Cares and CBS Diversity.
The CBS Cares campaign, launched in 2000 as an outgrowth of CBS's longstanding commitment to public
service, consists of on-air PSAs and the CBSCares.tv website, where viewers can access valuable information on different health and social causes, including in the form of in-depth interviews with some of the leaders in the relevant fields.
In 2007, the CBS Television Network scheduled PSAs worth over $200 million about important issues such as HIV/AIDS, mental health, diversity, and neglected and abused children. A key part of this commitment was and continues to be the CBS Cares
campaign, which is supervised by the Program Practices Department in New York.
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CBS Television | CBS Cares
CBS Diversity, under the leadership of Josie Thomas, Senior Vice
President, Diversity, spearheads the network's on-going commitment to
providing equal opportunities for all. The department maintains regular
dialogue between CBS management and representatives of various ethnic groups to ensure transparency and progress in raising the profile of
members of diverse communities in all aspects of our business.
Through its CBS Diversity department, the Network continued to be at
the forefront of making diversity a reality through a wide array of workshops, talent showcases and internships designed to bring more minorities into the creative process, and to create opportunities where they
may not have existed before.
In addition to initiatives that provide training and access for writers and
directors, CBS Diversity sponsors showcases with leading theatre companies SAG and AFTRA designed to spotlight emerging talent. CBS
Diversity also conducts seminars and workshops for actors and writers
designed to help them hone the skills they need to help them attain
employment. The department works with senior management to create
and implement initiatives designed to improve outreach to diverse suppliers and professional service providers. In addition, CBS Diversity actively
partners with organizations that have both a community and national
scope.
Reflecting the Corporation’s commitment to diversity, CBS Sourcing
seeks the widest possible range of suppliers by actively encourage bids
from eligible and qualified vendors who are owned by historically underutilized populations (which presently include ethnic minorities, women,
people with disabilities and veterans).
In front of the camera, CBS Television remained steadfast in its commitment to use our power as a media outlet to bring important issues
and causes to light through our news, public affairs and entertainment
programming. In addition to providing closed-captioning for the hearing
impaired, CBS Television voluntarily provided over 4 hours per week of
programming that was video described for the visually impaired.
CBS Cares
At the heart of CBS's public service commitment is the multiple awardwinning CBS Cares campaign, which consists of PSAs created by CBS
and featuring talent from a wide array of programming. Development of
CBS Cares is supervised by the Program Practices Department in New
York, which works with the Promotions Department. With Network PSAs
as its fulcrum, CBS Cares has grown into a multimedia project involving
many areas and talents at CBS: Entertainment, News, Sports, Digital
Media, Radio, Communications and Marketing.
For a third consecutive year, CBS Cares won the Entertainment
Industries Council Prism Award for best exemplifying the accurate depiction of drug, alcohol & tobacco use and addiction, and mental health
issues in a community service project. This marks the fifth Prism Award
for CBS Cares.
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While there are some core causes that have been addressed for years,
CBS Cares is also committed to looking for under-served causes where
we believe that the resources and talents within CBS can make a difference. The starting point for every PSA--before scripting begins--is
close consultation with experts on the frontline of each field to learn what
messages they feel are the most important to convey. CBS Cares then
partners with well-known personalities, such as Mike Wallace and Katie
Couric, to help the message reach a larger audience.
CBS Cares Highlights for 2007
Stroke PSAs: CBS Cares produced the first-ever Network PSA campaign on strokes. Partnering with the National Stroke Association, these
PSAs focus on issues surrounding speed of treatment, risk factors, and
gender and race differences.
CBS Cares Radio Show: Hosted by Charles Osgood, this CBS Cares
show featured an interview with the National Institutes of Health Director,
Elias Zerhouni, M.D. Dr. Zerhouni leads the nation’s medical research
agency and oversees the NIH’s 27 Institutes and Centers with more than
18,000 employees and a fiscal year 2007 budget of $29.2 billion.
California Wildfire PSAs: CBS Cares in collaboration with the Red
Cross produced PSAs featuring William Petersen (CSI:), Jimmy Smits
(Cane), and Jennifer Love Hewitt (Ghost Whisperer), urging viewers to
make a donation to the Red Cross to combat the devastating wildfires
that swept across Southern California in the Fall.
CASA/CSI: eBay Auction: CBS Cares in partnership with CASA (Court
Appointed Special Advocates) and CSI: held an auction of a CSI: prop:
a model of the office of Gil Grissom, William Petersen’s character on the
show. All proceeds from the eBay auction went to CASA, a non-profit
organization dedicated to mentoring and helping abused and neglected
children.
HIV/AIDS PSAs: CBS Cares produced new HIV/AIDS messages
featuring Dr. David Ho, world renowned AIDS researcher, who invented
the triple drug cocktail which made AIDS treatable. Dr. Ho was also
TIME magazine’s Man of the Year in 1996. These PSAs focus primarily
on issues of discrimination and stigma, as well as the viability of a vaccine. CBS Cares also produced HIV/AIDS PSAs with Hector Elizondo of
Cane, which were the first-ever Network PSAs to tackle the issue of HIV
and Seniors.
Martin Luther King Jr. PSAs: Originated in 2007, these PSAs featured
Congressman John Lewis of Georgia, one of the key figures in the civil
rights movement. These PSAs, which included the website of The King
Center (thekingcenter.org), honor the life and legacy of Dr. King.
CBS Diversity
CBS Corporation and its divisions are committed to fostering an environment that celebrates and encourages differences in people, their ideas,
beliefs and cultural backgrounds. This environment generates a positive influence on business conduct and on the programs, products and
CBS | Social Responsibility Report
services we deliver to the communities we serve and
society as a whole.
This commitment enables us to attract and retain
employees with the talent, creativity and innovative
skills necessary to enhance our position as the industry leader and to deliver the financial performance our
stockholders deserve. CBS is committed to building
and nurturing a diverse environment for the entire
company as well as the media industry at large. Both
internally and externally, CBS continues its efforts to
create a workplace that accurately reflects the composition of the American people and offers the same
hopes, dreams and opportunities to all.
Recognizing the responsibility that comes with its
nationwide reach of network programming and local
television stations, CBS continues at the forefront
of making diversity a reality through comprehensive
outreach in the form of workshops, talent showcases
and internships. These are designed to bring people
of color into all aspects of the creative process and to
create access and opportunities.
CBS Diversity Institute
In realizing this important goal, CBS has partnered
with many organizations throughout the industry for
talent showcases, networking events and outreach
efforts. The Network's on-going talent showcases are
part of the CBS Diversity Institute, a comprehensive
program designed to identify and develop diversity
within the writing, directing and talent communities.
CBS CARES PSAs (on air in 2007)
--Diversity (feat. Nelson Mandela; Gary Dourdan)
--Depression (feat. Mike Wallace; Mandy Patinkin; Anthony LaPaglia; Danny Pino)
--Postpartum Depression (feat. Kathryn Morris)
--Bipolar Disorder (feat. Mark Harmon)
--Stroke (feat. Hill Harper; Jennifer Finnigan; Kimberly Elise; Kirsten Vangsness; Melina Kanakaredes)
--HIV/AIDS (feat. Dr. David Ho; Hector Elizondo; Melina Kanakaredes; Kathryn Morris)
--Mentoring (feat. Gary Sinise; Hill Harper; Neil Patrick Harris; Charlie Sheen; Jorja Fox; Pauley Perrette)
--California Wildfires/American Red Cross (feat. William Petersen; Jimmy Smits; Jennifer Love Hewitt)
--CASA (feat. Danny Pino; William Petersen)
--Child Abduction (feat. Eric Close; Melina Kanakaredes)
--Domestic Violence (feat. George Eads)
--Breast Cancer (feat. Marg Helgenberger; Kathryn Morris; Melina Kanakaredes; Alyson Hannigan; Kaley Cuoco)
--Black History Month (feat. Khandi Alexander; Marianne Jean-Baptiste)
--Designated Driver (feat. Jeff Probst; Eddie Cahill; Julie Chen; Eric Szmanda; Jennifer Love Hewitt)
--Osteoporosis (feat. Khandi Alexander; Pauley Perrette)
--Literacy (feat. William Petersen)
--Support Our Troops (feat. Jim Nantz; Gary Sinise)
--Women’s Heart Disease (feat. Marianne Jean-Baptiste; Poppy Montgomery)
--Colon Cancer (feat. Katie Couric; Charlie Sheen, Jon Cryer)
--Autism (feat. Eric Close)
--Veteran’s Day (feat. Dennis Haysbert)
--Leukemia/Lymphoma (feat. Anthony LaPaglia)
--Drug Abuse (feat. Kathryn Morris)
--The Arts (feat. Neil Patrick Harris)
--Gun Violence (feat. Mandy Patinkin)
--Greek Fires (feat. Melina Kanakaredes)
--Environment (feat. Julia Louis-Dreyfus)
CBS Cares Show Tags
--CSI: for ASPCA (American Society for the Prevention of Cruelty to Animals), feat. William Petersen
--BOLD AND THE BEAUTIFUL for RAINN (Rape, Abuse & Incest National Network)
The institute has five components, which are designed
to provide program participants with access to the
decision-making process in network television both in
front of and behind the camera. Each of the elements
described below offers a unique approach to professional relationship-building and career development in
Hollywood.
1. Talent Showcases: These professionally mounted showcases have
proven to be an effective way to spotlight emerging talent and have
become recognized around Hollywood as the doorway for many to professional success. The showcases are rigorously juried by CBS Casting
and are attended by senior-level CBS Entertainment executives as well
as show runners, casting directors and talent agents. Through the end
of 2007 more than 200 roles have been booked as a direct result of the
CBS Talent Showcases. CBS has established a relationship with Rick
Najera (“Latinologues”) who has directed two multi-cultural sketch comedy showcases and will direct a third in January 2008. The first two showcases were extremely well received by packed houses at the Coronet
Theatre in Los Angeles. Other CBS Talent showcases have included:
Latino American Talent Showcases in partnership with Nosotros; Native
American Talent Showcases in partnership with American Indians in Film
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In addition, CBS works closely with the Ad Council in airing PSAs from their organization.
and Television; Asian Pacific American Actors Showcases in partnership
with East West Players; African American Actors Showcases in partnership with the Robey Theatre Company and a showcase for actors with
disabilities in association with the California State Media Access Office.
2. Writers Mentoring Program: This program is designed to open doors
and provide access for emerging diverse writers (with a focus on writers
of color) to network executives and highly placed series producers. It is
a structured form of support whose goal is to prepare writers for meaningful employment in television. The program is rooted in mentoring. It
creates relationships between participants and those “on the inside” in
two ways. First, through weekly meetings with a network or studio mentor, the program participants gets state-of-the-art notes and feedback
on his or her current writing. This creative collaboration builds bonds.
The program participants and their mentors develop intense creative
collaborations. Second, each participant has a high-level show mentor,
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depends upon shooting schedules
and availability. The program spans
the entire production season and
accepts applications year-round. In
2007 the initiative reached out to
sister company SHOWTIME and is
exploring ways to collaborate.
External organizations that received airtime in 2007
CHILDREN’S ISSUES
--Alex’s Lemonade Stand (non-profit organization devoted to fighting childhood cancer)
--Hemangioma Treatment Foundation (provides treatment for
children who are affected by hemangiomas and other vascular
birthmarks)
--March of Dimes
--Family Violence Prevention Fund
--Make A Wish Foundation
--Obsessive Compulsive Foundation (message on spotting OCD
in children)
--Love Our Children (non-profit organization for prevention of child
abuse)
--Starlight Starbright (non-profit organization providing aid to seriously ill children)
MENTORING/VOLUNTEERISM
--CASA messages (volunteering for Court Appointed Special
Advocates)
--American Red Cross (disaster relief messages)
--USO
EDUCATION
--United Negro College Fund
--American Indian College Fund
--DonorsChoose (non-profit organization dedicated to raising funds
for schools)
PHYSICAL HEALTH/HEALTHCARE
--ALS Association (non-profit organization for Lou Gehrig’s
Disease)
--North American Menopause Society
--Neuropathy Association
--AARP/Entertainment Industry Foundation
--Sister to Sister (non-profit organization dedicated to women’s
heart disease)
GOVERNMENT
--US Department of Homeland Security/America Prepared
Campaign
--Health and Human Services/Healthy Start Program on Youth
Obesity
--Health and Human Services/Childhood Vaccinations
--CDC Flu Shot message
--Federal Student Aid
V-CHIP
--Ad Council messages
HIV/AIDS
--KNOW HIV/AIDS Campaign
4. Writers Career Workshops: These
intensive workshops give emerging
diverse writers a step-by-step structure for identifying and locating the
industry professionals who can aid
their careers. Instruction is given on
how to set meetings, how to prepare
for those meetings and how to follow
up. An exercise in effectively marketing oneself to others in 60 seconds
is included. In January 2007, CBS
produced a workshop for members
of the Los Angeles-based Visual
Communications, an Asian American
production and cultural history organization.
5. Actors Career Workshops: These
workshops are designed to help
actors hone the skills they need to
DRUGS/ALCOHOL
get auditions and land roles. Scene
--Partnership for a Drug Free America
work is critiqued by CBS Casting.
--National Center on Addiction and Substance Abuse (CASA) at
Columbia University
VIOLENCE PREVENTION/GUN SAFETY
Head shots are scrutinized for those
--Center for Substance Abuse Treatment
--PAX (non-profit organization devoted to ending gun violence)
qualities that best represent the actor
to casting executives. Practical tips
and advice are provided by experts in
a hands-on approach to give actors
the knowledge they need to succeed.
a writer/producer who brings access to the inner workers of a television
In 2007 these workshops were conseries. Typically, program participants spend a week in the Writers Room
ducted multiple times with the Robey Theatre Company in Los Angeles,
to observe the creation and evolution of a storyline. These relationships
the National Association of Latino Independent Producers in Newport
foster advocacy on behalf of the program participants and mentors
Beach, CA, the East West Players in Los Angeles, Haskell Indian
become important resources during staffing season. The fourth year
Nations University in Kansas and Nosotros in Los Angeles.
finalists of the CBS Diversity Institute's Writers Mentoring program were
selected from among hundreds of applicants nationwide. The finalists
NAACP / CBS Fellowship
were Sarah Chung, Sang Kyu Kim, John Lopez, Talicia Raggs, Denise
In a partnership designed to increase, support and educate new voices
The, Nichelle Tramble, Kelli Ward and the writing team Angela Wiggins
within the television industry, the NAACP and CBS have joined to form
and Ken Brisbois. CBS Entertainment President Nina Tassler calls the
the NAACP/CBS Fellowship at the USC School of Cinematic Arts in Los
program, “the Tiffany of writer programs in Hollywood.”
Angeles. Application for the Fellowship is open to students of color and
is awarded to students who provide “fresh perspectives and diverse voic3. Directing Initiative: This initiative creates professional on-set observing
es” to the entertainment industry. In addition to providing financial assisopportunities for aspiring directors of diverse backgrounds. The program
tance, CBS executives mentor the recipients. Students also intern at the
matches participants with CBS Primetime directors who mentor them
NAACP Hollywood Bureau and have the opportunity to gain hands-on
through the entire process of prep, production and post-production to the
production experience on the NAACP Image Awards. The Fellowship's
directors cut. The CBS directors are active participants in choosing who
2007 recipient Kelli Ward, a screenwriting major, was also selected to
they mentor through screening applicants' work and personal interviews.
join the CBS Diversity Institute's Writers Mentoring Program
The duration of the shadowing experience for any particular participant
10_
ENVIRONMENT/ANIMALS/CONSERVATION
--WildAid
--ASPCA
--Canine Companions for Independence
--Alliance to Save Energy
--Waterkeepers
CBS | Social Responsibility Report
CBS Television | CBS Programming
Additional outreach and activities in 2007 included:
CBS Television was honored by the Multicultural Motion Picture
Association for its efforts to promote diversity in front of and behind the
cameras. Speaking to a packed house on November 18 at the Globe
Theatre, Universal Studios, Hollywood, CBS Senior Vice President,
Diversity Josie Thomas said, “This award recognizes the dedicated
efforts of so many, across all parts of CBS. Our ‘Writers and Directors
Initiatives,’ our ‘Talent Showcases’ and ‘Actors Workshops’ held around
the country, our partnerships with organizations from so many diverse
communities…tonight’s award tells us that we are on the right track.”
In October, Entertainment President Nina Tassler hosted a mixer for
Asian American writers, producers and directors with a number of senior
level producers of CBS series to foster creative connections. Yul Kwon,
winner of SURVIVOR: COOK ISLAND served as the evening’s special
guest speaker.
Mentoring Program, Internships, The NAACP/CBS Fellowships and a
new initiative focusing on the American Indian community.
In November, CBS traveled to San Francisco to attend screenings of
the American Indian Film Festival.
Senior Vice President, Drama, Christina Davis chaired a three-part
panel on the art of pitching series ideas to development executives for
members of CAPE (Committee of Asian Pacifics in Entertainment).
The “TV Pitch Lab” was an introduction to the network television development process. Panelists included Ghen Maynard, Executive Vice
President, Alternative Programming & Entertainment Content for New
Media, CBS.
CBS attended the City of Los Angeles’ official celebration of American
Indian Heritage at City Hall and was invited to a private reception with
Mayor Antonio Villaragosa.
Senior Vice President Josie Thomas, Diversity, was installed as a
member of the Board of Visitors at Howard University’s John H. Johnson
School of Communications.
CBS participated in panels at the IMAGEN conference. CBS Vice
President of Comedy Development Edy Mendoza serves on the
IMAGEN board of directors.
In December, CBS held a mixer for selected Native American actors
and casting directors for CBS series in the Executive Dining Room
of CBS Television City. As a special extension of the effort, attendees
received Speedreels, an Internet video distribution service designed to
aid casting directors to locate talent outside of Greater Los Angeles. The
event was coordinated with American Indians in TV and Film.
CBS was a sponsor of the National Hispanic Media Coalition’s Impact
Awards.
On December 3, CBS Diversity hosted a delegation of French business executives touring US corporations in search of best practices
in diversity. The study trip was organized by the French-American
Foundation and IMS Entreprendre pour la Cité. Presentations were
given on The CBS Diversity Institute, CBS Cares and PSA’s, the CBS
CBS attended the panel discussion “Hispanics in Transition” at the
Academy of Television Arts and Sciences.
CBS continues to serve as a representative to the New York City
Mayor’s Task Force on Diversity in Film, Television and Commercial
Production.
Josie Thomas, CBS Senior Vice President, Diversity continues
to serve as a member of the NAACP Centennial Advisory Board.
Additionally, Ms. Thomas again served as a
member of the NAACP Image Awards nominating committee.
CBS Senior Vice President, Diversity, Josie Thomas (C) with CBS Diversity Institute's Writers Mentoring Program finalists.
For more information about CBS Diversity
and its programs, please go to www.cbsdiversity.com.
CBS Programming
There’s more to network television than just
entertaining the public. Part of our responsibility as a broadcaster is educating, informing
and enlightening our viewers. CBS is committed to using our power as a media outlet
to bring important issues and causes to light
through our news, public affairs and entertainment programming.
CBS | Social Responsibility Report
_11
CBS Television | CBS Programming
Primetime Highlights
CSI: CRIME SCENE INVESTIGATION – “Lying Down With Dogs”
(December 13) followed the CSI team as they delved into the world of
illegal dog fighting to find out who was responsible for the death of a
wealthy socialite. The show worked in conjunction with the American
Humane Society to ensure that no dogs were harmed during filming.
They also worked with the American Society for the Prevention of
Cruelty to Animals to educate the public about the dangers of dog fighting and aired a CBS Cares PSA for the ASPCA featuring Billy Petersen
promoting the awareness of animal cruelty. In addition, the “Last Chance
for Animals” non-profit organization held a fundraiser at a venue in Los
Angeles where the episode was shown to attendees. All proceeds benefited the organization.
COLD CASE – “A Dollar, a Dream” (March
18) – The team gets a sad window into the
world of a homeless widow and her two young
daughters who lost their comfortable suburban
home and lifestyle after being financially bankrupt by the medical treatments that, ultimately,
failed to save the life of the woman’s cancerstricken husband. In the episode, the former
stay-at-home mom is found dead in her car at
the bottom of a river eight years after it was
wrongly surmised that she abandoned her
beloved daughters three months after they
were first forced to start living in their car. The
team learns that she was a loving and protective mother with no other family or support.
She suffered through a series of bad breaks
that kept her from being able to save enough
money from her minimum wage convenience
store job to get them off the streets. She was
ultimately murdered by a homeless man who
faultily believed she was stealing from him.
GHOST WHISPERER – “Haunted Hero” (October 12) – Melinda helps
an Iraq war veteran deal with the ghosts, figurative and real, that he
brought back with him. The veteran is a friend of Jim’s and is grappling
with his guilt for surviving an attack, which he can only partially recall,
which resulted in the deaths of the rest of the men in his unit. The
“literal” ghosts are the members of his unit, who, in the end, help the veteran remember that he bravely risked his life to attempt to save theirs. It
also featured some characters who are dealing
with the loss of a son/husband/father as a result
of the war. Additionally, the episode featured reallife war veterans who appeared as extras.
Late Night Highlights
THE LATE LATE SHOW WITH CRAIG
FERGUSON - On the February 19 edition, host
Ferguson’s monologue confronted the serious
topic of addiction. He told personal accounts of
his own battle with alcohol and urged fans to help
someone in need or to seek help themselves if
they are battling addiction. The show resulted in
nationwide press regarding the topic as well as
letters from thousands of fans who were thankful
for Ferguson’s honestly and advice.
THE LATE LATE SHOW’s Craig Ferguson
COLD CASE – “Boy Crazy” (November 18) -- The team’s investigation brings them back to the early 1960s during which they learn that a
teenaged girl, who caused a stir by dressing and acting like a boy, was
a victim of murder, and not suicide as was believed in 1963. Defiantly
wanting to be herself by looking and behaving like a boy, the teen is
taunted by classmates for being a “lesbo” and “butch” and is treated with
disdain by the school’s staff. Her loving widower father simply wants her
to fit in and sends her off to a facility for girls with “gender identity disorder” at the school principal’s suggestion. The facility used medication
and electro-convulsive therapy on her – rendering her brain dead, after
which a male friend smothered her to “set her free.”
COLD CASE – “Family 8108” (December 9) deals with the 1945
murder of a man who moved his family to Philadelphia following their
release from a Japanese-American internment camp during World War
II. The episode brings a terrible part of the United States’ history to life
by showing how a successful law-abiding Japanese-American family
was tragically forced to leave their home and live like prisoners for years
in a California camp – simply because they were of Japanese descent
12_
during the war. Additionally, it depicts how a white neighborhood boy
who was close friends with the boy from the Japanese-American family before their internment ends up succumbing to the hateful prejudice
against Japanese-Americans during the war years.
with Child Help USA.
Daytime Highlights
BOLD AND THE BEAUTIFUL - After years of
silence, Stephanie Forrester (Susan Flannery)
confronted her mother Ann Douglas (Betty White)
about her father's abuse she had to endure.
Susan and Betty did joint PSAs in association
GUIDING LIGHT - Reva Shayne (Kim Zimmer) continued to battle
breast cancer and overcame it with the support of her doctor, family and
friends. Susan “Daisy” Lemay (Bonnie Dennison) was torn about being
an unwed teenage mother and in the end, decided to have an abortion. Billy Lewis (Jordan Clarke), struggling with his addiction, fell off the
wagon and went back into rehab.
AS THE WORLD TURNS - Alison Stewart (Marnie Schulenburg)
developed a terrible addiction to crystal meth. Casey's (Billy Magnussen)
on-line and sports gambling addiction landed him in jail, which hopefully taught him a lesson. Faith's anorexia/bulimia showed that, at such
a young age, this affliction could strike anyone. Lily (Martha Byrne)
became dependent on diet pills and battled with her body image postpregnancy. Noah Mayer (Jake Silbermann) came out to his family and
friends and found a boyfriend in Luke Snyder (Van Hansis). AS THE
WORLD TURNS has explored the progression of their relationship and
the acceptance of it by most of Luke's family.
CBS | Social Responsibility Report
Talent Contributions
CSI: CRIME SCENE INVESTEGATION
- Jorja Fox and Producers donated all money
received through the “Save Jorja Fox” Internet
campaign to the CASA (Court Appointed
Special Advocates for Children) organization. In
collaboration with CBS Cares, they also held an
online auction of the “miniature replicas” shown
in episodes throughout Season 7, which also
benefited CASA for a total of $25,000 in donations.
In June, CSI sponsored busing 1,100 inner
city children (from many after school programs
such as the Boys & Girls Club) in Chicago to
attend “CSI: The Experience” at the Museum of
Science and Industry. On an episode of GHOST WHISPERER, Melinda (Jennifer Love Hewitt, center) helps an Iraqi war veteran who just
returned home deal with the ghosts he's brought back with him.
CSI: MIAMI - Eva La Rue is a spokesperson
for the National Ovarian Cancer Coalition. She
makes media appearances on behalf of the
organization in order to raise awareness about the symptoms and treatments for the disease.
THE LATE LATE SHOW - Craig Ferguson partnered with the Lollipop
Theatre Network and launched a silent auction on-air for a Vespa signed
by Ferguson and guests of The Late Late Show. The week-long silent
auction started March 19 and ended with a winning bid of $7,702. The
Lollipop Theatre Network is a not-for-profit organization that brings the
magic of movies currently in theaters to children confined in hospitals
due to chronic and life-threatening illnesses.
On September 20, Craig Ferguson presented an award to the Solider of
the Year at the USO 2007 World Gala in Washington, DC.
NCIS - NCIS star Pauley Perrette donated $20,000 for reward money
to two cases currently being followed by the FBI and America’s Most
Wanted in an effort to help move these cases forward.
War veterans were invited to come to set and meet cast and producers.
They also appeared in the background of an episode.
The NCIS Fan Fest, held September 14-16 in Van Nuys, CA, donated
proceeds of a silent auction to Operation Gratitude and The Navy-Marine
Core Relief Society. The items for the auction were donated by the studio, network, cast, and crew, among others.
On November 29, series regular Lauren Holly hosted an event with “Hot
Moms” to benefit and raise awareness for orphans in Tijuana. The event
was called “Still Thankful, Still Giving,” and included silent auctions,
children’s events, and pampering activities for the moms.
Holly’s brother, Alexander, who passed away at a young age. “The ‘A’
Fund” gives scholarships to students studying archaeology and architecture, two of Alexander’s passions as a child.
WELCOME TO THE CAPTAIN - Al Madrigal is involved with 826
Valencia (826valencia.org) which is an organization that assists in the
support and development of expository and creative writing skills for students ages 6-18. Al has assisted in their fundraising efforts by performing at comedy nights in San Francisco benefiting the organization and
has taught comedy writing to kids in the Los Angeles branch.
GUIDING LIGHT - The yearlong "Find Your Light" campaign took
Guiding Light to a different city each month with the Hands On Network,
promoting volunteerism while meeting fans all over the country. The
campaign began in Biloxi with the construction three homes that were
destroyed by Hurricane Katrina.
GHOST WHISPERER - Jennifer Love Hewitt was featured in CBS
Cares Public Service Announcements. One focused on drunk driving
and designated drivers and the other focused on fundraising for the
California Wild Fires.
COLD CASE - Kathryn Morris participated in CBS Cares Public
Service Announcements focusing on breast cancer, drug abuse and
post-partum depression.
Danny Pino participated in CBS Cares Public Service Announcements
focusing on depression and CASA (Court Appointed Special Advocates)
for abused children who are in the court system.
Lauren Holly hosted a pre-Emmy party with Vogue, which helped raise
awareness and money for “The ‘A’ Fund” – a charity in memory of
CBS | Social Responsibility Report
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3
SPORTS
14_
CBS | Social Responsibility Report
3
SPORTS
CBS Sports
The work of the CBS Sports department stretches far beyond
providing entertaining and in-depth coverage of America’s
favorite sports. It is also a leader in community outreach
efforts. CBS Sports analysts and correspondents also are
great fans of the communities that see their broadcasts. In
the past year, they once again dedicated their support to
many issues such as children’s health and development, as
well as to our troops fighting wars overseas.
A year-round leader in television sports, CBS Sports broadcasts an unmatched portfolio of
events on the CBS Television Network. CBS Sports proudly completed its 48th year broadcasting the National Football League, including the regular-season schedule of American Football
Conference games, as well as the AFC Championship Game, and the Network’s pre-game
show, THE NFL TODAY.
Among the popular and prestigious events CBS Sports also airs are college basketball,
including regular-season games and the NCAA Men’s Division I Basketball Championship;
the most comprehensive golf lineup on network television, including the Masters® and
PGA Championship; the U.S. Open Tennis Championships; SEC college football; CBS SPORTS
SPECTACULAR, including auto racing, horse racing, skiing, track & field, gymnastics, and NCAA
CBS | Social Responsibility Report
_15
CBS Sports
Highlights
THE NFL TODAY hosted hundreds of guests who made donations
to numerous local and national charities including: the Boomer Esiason
Foundation to fight cystic fibrosis; the Dan Marino Foundation benefiting autism research, the V Foundation benefiting cancer charities; the
CJ Foundation for SIDS (Sudden Infant Death Syndrome); the United
Way; Make-A-Wish Foundation; the Arthur Ashe Foundation; the Kidney
Association; the Bone Marrow Foundation; the Three Amigos benefiting
research for Alzheimer’s Disease; the National Niemann Pick Disease
Foundation; Special Olympics DC; the Fire Department of New York; the
Police Department of New York; and numerous area schools.
CBS Sports personalities hosted numerous national events around
the country including The Saint Jude’s Children’s Hospital Summerall
Awards, The V Foundation Dinner, The New York Athletic Clubs AllSports Dinner, The National Autism Foundation Dinner and the UJA
Sports Dinner.
Ongoing Commitments
CBS News and Sports President, Sean McManus, chairs the March of
Dimes Sports Luncheon at the Waldorf Astoria in New York. The event
annually raises more than $700,000 by tapping the talents and generosity of New York’s sports community.
Boomer Esiason participates in Samsung’s Four Season’s of Hope
with Samsung and Sears whereby each Samsung television sold gives
money back to the Boomer Esiason Foundation.
James Brown annually hosts “The JB Awards,” in partnership with the
NFL Players, honoring NFL players who are community and civic leaders. The “JB Awards” raise in excess of $1 million for Special Olympics
DC.
Dick Enberg was honored by his alma mater in October with the dedication of the “Dick
Enberg Academic Center” at Central Michigan University’s Indoor Athletic Complex. The
Center is a 6,000-square-foot facility that houses a computer lab with 31 work stations,
five tutoring rooms, a quiet study room and the offices of the full-time academic staff.
Jim Nantz, Billy Packer and Lesley Visser donate time and appearances to the National Bone Marrow Foundation through the effort of CBS
Sports lead director, Bob Fishman.
CBS Sports is committed to education and honors scholar athletes
in numerous television features and PSA’s, as well as through Dick
Enberg’s annual Academic All-America program, which recognizes the
academic and athletic achievements of more than 700 student-athletes
each year.
Dan Dierdorf has sat on the Boards of some of St. Louis’s most
prominent organizations for over 20 years including Cardinal Glennon
Children’s Hospital and the Cystic Fibrosis Foundation.
Spencer Tillman serves on the Houston board of the Juvenile
Diabetes Research Foundation; as well as being a founding member of
Lesley Visser is on the Board of Directors of the V Foundation for
“Lift Up America,” a humanitarian aid movement that unites corporate
cancer research.
America, professional sports and the entertainment industries, and
grassroots agencies with working poor families. He
was honored as the recipient of the 2007 Families
and Education award for his work with LUA.
THE NFL TODAY with host James Brown, analysts Dan Marino, Bill Cowher, Shannon Sharpe and Boomer
Tillman also spearheaded an annual food donor
Esiason hosted hundreds of visitors representing dozens of charities with a rare “Behind the Scenes” experience.
program at the Independence Bowl which provided
over $250,000 worth of chicken, ham and turkey
that was distributed by members of the Alabama
and Colorado football teams to 75 charitable agencies and then to those in need.
CBS Sports sponsors the efforts of the Women’s
Sports Foundation, which provides opportunities
and funding for girls to participate in athletics. CBS
Sports also sponsors WISE (Women in Sports
and Events), an organization of volunteers offering women a forum for networking and building
contacts through exposure to industry leaders and
career counseling.
16_
CBS | Social Responsibility Report
SPORTS
Focus:
CBS Sports golf analyst David Feherty “links” up with
USO/AFE for multi-stop tour to Persion Gulf area
CBS Sports golf analyst David
Feherty was among seven of the
Professional Golfers' Association
of America (PGA) professionals who embarked on a United
Service Organizations (USO)/
Armed Forces Entertainment
(AFE) tour to the Persian Gulf in
November 2007.
Feherty, an eight-time European PGA
tour winner and award-winning writer,
was joined on the USO tour by 39time PGA Tour winner Tom Watson,
renowned golf instructor Butch
Harmon, five-time PGA winner Tom
Lehman, three-time PGA Tour winner
Howard Twitty and PGA Tour winner
Joe Inman.
The tour, fittingly titled "Operation Links," teed
off in Washington, DC with a visit to the Walter
Reed Army Medical Center and the National
Naval Medical Center. Following the visit, the
group flew overseas and spent time with service members and shared insider golf tips and
personal stories about playing for the PGA.
"Operation Links" has toured with the USO since
2006, deploying more than 14 golfers to the
Persian Gulf.
Comprised of more than 28,000 golf profession-
CBS | Social Responsibility Report
Feherty signed autographs, shook hands and shared golf tips with service members in Iraq.
als, the PGA is the public's link to the game of
golf and serves an essential role in the operation
of golf facilities throughout the country. Founded
in 1916, the PGA is a long-time advocate of the
USO, supporting USO initiatives like "Operation
Phone Home" and USO entertainment tours.
Since 1941, the USO has consistently delivered
its special brand of entertainment and comfort
to service men and women by providing morale,
welfare and recreational services to U.S. military personnel and their families. The USO is a
non-profit, charitable organization, relying on the
generosity of the American people to support its
programs and services.
_17
4
NEWS
18_
CBS | Social Responsibility Report
4
NEWS
CBS News
The CBS News Division operates a worldwide news
organization serving the CBS Television and Radio
Networks and CBSNews.com with regularly scheduled news and public affairs programming - including,
among others, the CBS EVENING NEWS, THE EARLY
SHOW, 60 MINUTES, 48 HOURS MYSTERY, FACE
THE NATION and CBS NEWS SUNDAY MORNING and special reports on breaking news.
The division maintains 19 news bureaus and offices in the United States and abroad in
addition to its world headquarters in New York.
The public turns to CBS News and its global resources for the information it needs to make
decisions that affect lives and to better understand an increasingly complicated world. From
faraway injustices to the justice dispensed next door, from wars overseas to the domestic
dramas playing out each day on Main Street, CBS News' mission is to inform and enlighten,
enabling the public to perform its critical role as members of a democratic society.
CBS News considers it a privilege to be able to play so crucial a role, a role through which
CBS News can change lives, sometimes even save and improve lives.
CBS | Social Responsibility Report
_19
90), a Univision-owned station, where
she was an associate producer, field
producer and assignment editor.
She has received a total of seven
Emmy Awards and two RTNDA
Murrow Awards.
60 MINUTES
Created in 1968, 60 MINUTES is a
CBS News magazine that provides
a blend of hard-hitting investigative
reports, interviews, feature segments
and profiles of people in the news.
The broadcast started its 40th season
on September 24.
In addition to four Emmys for work
broadcast in the 2006-07 season, 60
MINUTES also won the two highest
(L) 60 MINUTES reported on Rev. Canon Andrew White, a clergyman in Baghdad; (R) THE EARLY SHOW’s Maggie Rodriguez.
honors in television and broadcast
journalism: The Peabody Award for
excellence in broadcasting for “The
Duke Rape Case,” and a DuPontColumbia University Silver Baton for
THE EARLY SHOW
outstanding achievement in broadcast journalism for “The Heist.”
When America wakes up, it turns to THE EARLY SHOW on CBS.
In 2007, the show annouced that Maggie Rodriguez, who had co60 MINUTES finished the 2006-07 season as the No. 1 rated news
anchored THE SATURDAY EARLY SHOW since June 2007, was
magazine. According to Nielsen, an average of 13.2 million viewers
tapped to become co-anchor of the weekday THE EARLY SHOW.
tuned in to the broadcast each Sunday evening over the season. The
program posted an average household rating of 8.7 with a 15 share.
Rodriguez joined Harry Smith and Julie Chen as a co-anchor of the
broadcast, as well as news anchor Russ Mitchell and weather anchor
Here is a sampling of some of the stories that captured (and kept) the
Dave Price.
attention of so many viewers:
In addition to co-anchoring THE SATURDAY EARLY SHOW, Rodriguez
has reported for and substitute-anchored the weekday edition of the
broadcast. She also has reported for the CBS EVENING NEWS WITH
KATIE COURIC and CBS NEWS SUNDAY MORNING, as well as substitute-anchored the weekend EVENING NEWS.
Before joining CBS News, Rodriguez anchored newscasts at
WFOR-TV, the CBS Owned station in Miami (2000-07). While there,
Rodriguez was first on the air with coverage of the transfer of power in
Cuba from Fidel Castro to his brother, Raul. Ultimately, the newscast
received an RTNDA Edward R. Murrow Award for its coverage of that
story.
Prior to WFOR-TV, she was anchor of the midday news and of a weekend magazine show at KABC-TV Los Angeles (1994-2000). Rodriguez
also was a field reporter and covered a wide array of stories, including
earthquakes, mudslides and the O.J. Simpson trial.
She served as a reporter for the Univision Network (1991-1994) in
Miami. Rodriguez' career in journalism began at WLTV Miami (1989-
20_
THE DEATH OF TIMOTHY SOUDERS (February 11) - Scott Pelley
investigates the death of a mentally ill inmate who died of thirst in a
report that questions the plight of 300,000 other mentally ill inmates in
U.S. jails.
DIAGNOSIS: AUTISM (February 18) - Lesley Stahl reported how
with no known cause or cure for autism yet, researchers are trying to
detect the earliest signs of the disorder so they can begin treatment
earlier, giving parents some hope against a condition the government
now says affects about one in every 150 children.
THE WIDOWS OF HARLAN COUNTY (March 11) - The deaths of
six men in Harlan County, Ky., bring to 47 the number of coal miners
who died on the job in the U.S. in 2006 – the most in over a decade.
Bob Simon talked to some of their widows, who believe their husbands
were sacrificed by an industry more concerned with profit than safety.
STOP SNITCHIN’ (April 22) - Anderson Cooper reported on how the
hip-hop culture’s message not to cooperate with the police in any way
CBS | Social Responsibility Report
CBS News
has undermined efforts to solve murders across the country.
DUMPED ON SKID ROW (May 20) - Hospitals put homeless patients
in a van or a taxi and drop them on the city’s Skid Row, sometimes
dressed in only a flimsy gown, even if they're not healthy enough to
fend for themselves. Anderson Cooper reported on the practice known
as “hospital dumping.”
FATHERS, SONS AND BROTHERS (May 27) - 60 MINUTES devoted its entire Memorial Day weekend broadcast to the 1st Battalion of
the 133rd Infantry of the Iowa National Guard serving in Iraq. In a rare
journalistic effort, Scott Pelley and 60 MINUTES cameras followed the
battalion and the families for nearly two years, exploring the American
experience of war, in Iraq and at home.
BOMBING AFGHANISTAN (October 28) - Scott Pelley reported on
the president of Afghanistan demanding that the U.S. military curtail its
use of air strikes against insurgents in his country because they are killing too many civilians.
EVIDENCE OF INJUSTICE (November 18) – In a joint investigation,
60 MINUTES’ Steve Kroft and The Washington Post’s John Solomon
reported on a flawed science used in the convictions of hundreds of
defendants, dozens of whom may be innocent.
THE PURGE (December 2) – Scott Pelley reported on a Baghdad
clergyman’s estimates that 90 percent of Iraq’s Christians, once thought
to number over a million, have either fled or have been murdered by
Islamic extremists during the religious civil war.
LIFE SAVER (October 21) – Plumpynut is a cheap, nutritious food
that needs no refrigeration or preparation that is saving starving children
in the developing world. Anderson Cooper reported on this miracle
product that would save even more if more of it could be made and its
distribution increased.
60 MINUTES reported from a remote village in Niger where Doctors Without Borders hand out Plumpynut, a ready-to-eat, vitamin-enriched concoction to cure and prevent malnutrition.
CBS | Social Responsibility Report
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5
22_
CBS | Social Responsibility Report
5
CBS Television Stations
The CBS Television Stations division has a long and
distinguished record of serving the communities in
which they operate. Currently, the group is comprised
of 29 stations, including 14 that are part of the CBS
Television Network and 15 that are affiliated with The
CW Network or operate as independents.
Whether it's broadcasting PSAs, supporting awareness campaigns, sponsoring events in
the community, raising money for local organizations and causes through races, telethons
or drives or volunteering our time, CBS Television Stations are proud of the relationships we
have established and prominent roles we play in our communities.
In our work with community and local business leaders, our efforts focus on three areas:
community outreach, educational and entertaining local programming and ensuring that all
of our efforts speak to and reach a diverse audience. The following pages represent a crosssection of what CBS Television Stations in all markets did in each of these areas over the
last year.
Community Outreach
WCBS (New York)
Tunnel to Towers Run - For the third straight year, WCBS sponsored the Stephen Siller Tunnel to Towers Run. This 5K run, held in New York City every
September, honors the heroic efforts of Firefighter Stephen Siller who perished during the World Trade Center attacks. WCBS supported the event with
public service announcements, news features, promotions and a one-hour special hosted by Anchors Chris Wragge and Kristine Johnson. This event
CBS | Social Responsibility Report
_23
CBS Television Stations | Community Outreach
raised more than $500,000 for the Stephen Siller “Let Us Do Good”
Children’s Foundation, NYC Department of Transportation, FDNY, NYPD
and MTA.
KCBS/KCAL (Los Angeles)
Adopt a School - KCBS and KCAL have “adopted” Frank del Olmo
Elementary School as part of this ongoing LA Unified School District
program which partners companies with inner city schools to enhance
the life of students. Station projects included a book giveaway at holiday
time, trips to the Harlem Globetrotters and Radio City Rockettes Holiday
Shows and the Getty Museum and a holiday essay contest. Winners
appeared in the station’s holiday promos.
WBBM (Chicago)
“Back to School” Campaign - WBBM was selected by the Chicago
Public Schools as partner in its ‘Back to School’ campaign. The station’s
lead anchors recorded a voice message that was distributed to more
than 300,000 households, reminding everyone of the first day of school.
Then, anchors and reporters took the campaign directly into the neighborhoods to knock on doors and hand out backpacks in neighborhoods
where enrollment is low. On the day before school began, WBBM staff
participated in an evening phone bank - a last reminder that the first day
of school was the next day. Finally, the station partnered with a local
food store the week after school began to provide free immunization for
the returning school students. The Chicago Public Schools reported that
93% of students were back in the classroom on the first day of school,
in part due to WBBM’s continued commitment to this program.
KYW/WPSG (Philadelphia)
Temple University Video Archives - KYW donated its vast video
archives, a virtual diary of the history of the region during the last 30
years, to Temple University’s Paley Library. President and General
Manager Michael Colleran officially presented the collection, more than
WCBS (New York)
KCBS and KCAL (Los Angeles)
WBBM (Chicago)
KYW and WPSG (Philadelphia)
WBZ and WSBK (Boston)
KPIX and KBHK (San Francisco)
KTVT and KTXA (Dallas)
WUPA (Atlanta)
WWJ and WKBD (Detroit)
KSTW (Seattle)
24_
20,000 videotapes including daily local newscasts from the last thirty
years of Eyewitness News as well as 15 years of the local lifestyle
show, Evening Magazine, to Dr. Ann Weaver Hart in a ceremony held
at the University. The station’s collection will be housed in the library’s
Urban Archives and, once catalogued, available to students and local
residents alike.
WBZ/WSBK (Boston)
Project Mass - In January, WBZ launched Project Mass, a station campaign to help Bay State residents acknowledge and explore their top
concerns for building a viable Commonwealth for future generations.
The project kicked off with an online town meeting hosted by Anchors
Lisa Hughes and Jack Williams and featured a diverse group of citizens from towns across the Commonwealth. Other elements of the
campaign included reports by WBZ’s team of expert reporters on topics
that viewers said were important to them: Government, Transit, Health,
Education, Money and Environment. For example, Meteorologist Mish
Michaels provided on-going scientific reports about Global Warming and
its affect on New England.
WWJ/WKBD (Detroit)
Find Your Best Friend at the Zoo: WWJ was the media sponsor for
the largest off-site animal adoption event in the country, the Michigan
Humane Society’s 15th Annual “Find Your Best Friend at the Zoo” held
on May 5-6, 2007. The Michigan Humane Society and more than 20
additional adoption groups were at the Detroit Zoo with hundreds of
dogs, cats, puppies, kittens and rabbits available for adoption.
WCCO (Minneapolis-St. Paul)
First-Ever Human Powered Newscasts - Each year, 1.7 million people
attend the Minnesota State Fair. WCCO has a permanent building on
the fair grounds from which it broadcasts newscasts during the 12-day
event. WCCO decided to harness the power of fairgoers by inviting
them to visit the station and hop on one of
eight stationary bicycles, which were connected to a small generator. The result of
project “WE POWER” was to produce a
“human-powered” newscast, the station’s
first-ever human-powered newscast, which
was broadcast live on August 24 at 5 p.m.
Fairgoers powered a total of five humanpowered newscasts throughout this 12-day
event. As part of WCCO's partnership with
Healtheast Care Systems, the station also
offered cholesterol checks, body mass
indexing and blood pressure screening at
no charge during four days at the Minnesota
State Fair.
WCCO (Minneapolis)
WTOG (Tampa-St. Petersburg)
WFOR and WBFS (Miami)
KCNC (Denver)
KOVR and KMAX (Sacramento)
KDKA and WNPA (Pittsburgh)
WJZ (Baltimore)
WGNT (Norfolk)
WFOR/WBFS (Miami-Fort Lauderdale)
“Souper” Bowl of Caring - As the host city
of Super Bowl XLI, South Florida congregations, schools, civic organizations and businesses united for a community-wide initiative
Satellite stations:
KCCO (Alexandria, MN)
KCCW (Walker, MN)
CBS | Social Responsibility Report
to help those in need. The Souper Bowl of Caring was named
an official community impact partner of the South Florida
Super Bowl XLI Host Committee and with the support of the
Miami Dolphins helped make South Florida an example for
communities across the country, generating almost $400,000
for local charities. WFOR, WBFS and Neighbors 4 Neighbors
served as local partners in this campaign. In addition to producing and airing spots, the stations also helped collect funds
at “VolleyPalooza,” an official event of the Super Bowl Host
Committee held in South Beach during the Super Bowl XLI
weekend.
KPIX/KBCW (San Francisco)
Students Rising Above - KPIX and KBCW partnered with
Students Rising Above to help low-income high school students fulfill their dream of a four-year college education by
providing them with the financial assistance and mentoring
support needed to achieve their goals. Currently 124 students
are in the program, almost all of which will be the first in their
families to go to college. Nearly half of the students are not living with their parents; 75 percent live below the poverty level;
40 percent are or have been homeless; 35 percent were abandoned; 25 percent are raising siblings; 20 percent have physical or learning disabilities. KPIX News Anchor Wendy Tokuda
told the story of 12 of these students throughout the course
of the year. The stations produced and aired public service
announcements encouraging viewers to donate financially to
Students Rising Above and to support the Mentoring Program. Mentors,
who commit to working with the students for 4 or 5 years, help them to
adjust to college life and serve as surrogate parents in times of crisis.
The graduation success rate is 80 percent. Nearly $750,000 dollars
was raised in 2007 to send these young people to college.
KDKA/WPCW (Pittsburgh)
Children’s Hospital of Pittsburgh Free Care Fund Telethon - In 2007,
Children’s Hospital of Pittsburgh dispensed more than $15 million in
free care to the families of area children. For 54 years KDKA has been
Children’s Hospital’s partner every step of the way helping to raise the
funds necessary to insure that every area child receives the finest medical care possible. During the week before Christmas, KDKA presented
the Children’s Hospital Benefit Show (now a community tradition),
donating one hour of programming, organizing hundreds of volunteers,
highlighting the fund-raising efforts of the community and soliciting
telephone donations from the viewing audience. In addition, for one
week leading up to the show, KDKA News promotes the Children’s
Hospital effort by airing stories about the doctors, the nurses, the
families and the kids at the Hospital. KDKA’s daily morning talk show,
Pittsburgh Today Live, features the great people and work being done
at Children’s Hospital. In 2007, KDKA-TV helped Children’s Hospital
raise over $1.4 million for the Free Care Fund bringing the cumulative
54-year total to over $50 million.
KCNC (Denver)
Fit 4 Colorado - In January, KCNC launched a new station initiative
CBS | Social Responsibility Report
Minnesota State Fairgoers generated energy for WCCO’s first “human-powered” newscast.
called Fit 4 Colorado, a statewide initiative that promotes the health and
well-being of adults and children, created in response to the growing
issue of obesity across the country. KCNC partnered with America on
the Move (AOM), a national non-profit organization whose mission is
to improve health and quality of life by promoting healthful eating and
active living among individuals, families and communities. The program
included a series of public service announcements, news segments and
an online component that provides educational information, helpful tips
on eating healthy and becoming more physically active and resources
to help change behavior. Approximately 15,000 people signed up to
complete the America on the Move 6-week challenge via the AOM
website.
WJZ (Baltimore)
Breast Cancer Awareness - WJZ harnessed all resources (health watch
features, live news coverage, promotion, PSAs, website and public
affairs programming) to raise awareness of issues surrounding breast
cancer during a year-long campaign. Starting in the spring, the television station teamed with the Maryland Affiliate of Susan G. Komen for
the Cure to sponsor a day-long symposium on breast cancer featuring
regional physicians and health care providers addressing topics from
young survivor issues to alternative therapies. Then in early summer,
WJZ promoted Dick Gelfman’s Ride Across Maryland – a two-day
motorcycle fundraising event for Komen Maryland. More than 1,200
participants raised a record $300,000 for local breast cancer programs.
At the end of summer, WJZ returned to the airwaves with an energized
two-month campaign featuring “the women of WJZ” who promoted
Komen Maryland’s new location for the Race for the Cure in Timonium,
_25
CBS Television Stations | Local Programming
Maryland. An increased promotional and PSA schedule resulted in a
record attendance of 33,000 participants raising $3.2 million making the
15th annual event, the most successful to date. At the end of October
(National Breast Cancer Awareness Month), WJZ’s art department
designed a unique bra, titled “Braw-timore,” that was auctioned to raise
money for a mammography program funded from LifeBridge Health’s
BraVo event. With 800 in attendance, this second-year event raised
$60,000 for breast cancer patients at LifeBridge Health.
KTVT/KTXA (Dallas/Fort Worth)
Holiday for the Troops - KTVT partnered with Dallas/Fort Worth area
Kroger food stores to encourage North Texans to donate funds to
AnySoldier.com, raising more than $240,000 for the organization.
Donations were used to purchase items such as phone cards and
hygiene products requested by the men and women of the armed
forces who are deployed overseas.
KOVR/KMAX (Sacramento)
Kid’s day - The stations teamed up with the Sacramento Bee and
Shriners Children’s Research Hospital of Northern California to promote
the sale of a special dollar edition of the Bee benefitting the hospital.
The stations helped raise $100,000 by supporting the event with a PSA,
a web feature, newscast features on children who have been helped by
Shriners and live coverage the final day of the campaign. Shriners provides free care for kids with burn, spinal cord and orthopedic injuries.
WUPA (Atlanta)
HIV/AIDS Outreach and Testing - For National Black HIV/AIDS
Awareness Day on February 7, WUPA dedicated an entire day of activities that focused on education and awareness of HIV/AIDS. It began
with a call to action with partner Radio One Atlanta. Both stations asked
viewers and listeners to join them in a rally to encourage HIV testing.
Someone Cares, Inc. provided Free HIV testing. WUPA capped off the
day with two panel discussions, “Sexual Responsibility in College” and
“Safe Sex in your 40’s.”
WGNT (Norfolk)
Paint Your Heart Out! - WGNT sponsored “Paint Your Heart Out! Day,”
one of Virginia's largest grass roots volunteer projects. As a oneday community beautification project organized by the Rotary Clubs
of South Hampton Roads, community volunteers met at their city’s
designated spot and received their home assignments. Then, each
paint team consisting of 20-25 volunteers dispersed throughout South
Hampton Roads to paint the exterior of homes and clean the yards of
elderly and/or handicapped homeowners. Since this annual community
service project began in 1992, more than 750 homes in the Hampton
Roads area have been painted at no expense to the homeowner.
KSTW (Seattle)
Project Green - Throughout the year, KSTW produced and aired a
series of vignettes titled “Project Green” which addressed ecological
issues. The campaign is supported by the station's extensive website
feature, Living Green, which includes information on everything earthfriendly from recycling cell phones to taking a “green” vacation.
26_
The art department of WJZ (Baltimore) designed a unique bra (called “Braw-timore”)
that was auctioned to raise money for a mammography program.
WTOG (Tampa-St. Petersburg)
Great American Teach-In - All across America, men and women from
many walks of life took time out of their busy schedules to share their
professions with our nation's youth during the 2007 Great American
Teach-In. WTOG’s Creative Services Manager Greg Blackburn along
with Marketing Coordinator Courtney Kuhn took this special opportunity
to visit a public school and share their experiences and skills with a
new generation.
Local Programming
WCBS (New York)
Sunburned - Skin Cancer Exposed - This original half hour hosted by
Medical Reporters Dr. Holly Phillips and Dr. Max Gomez highlighted the
dangers of the sun, new information on skin cancer and ways to stay
protected against the harmful rays. WCBS Investigative Reporter Kirstin
Cole also took an in-depth look at sunscreens and investigated what
popular brands really work and which ones do not deliver. Dr. Holly
Phillips and Dr. Max Gomez wrapped up the special by taking viewer
questions and emails about skin cancer concerns.
KCBS/KCAL (Los Angeles)
Heal the Bay Special - This one-hour program, which aired on both
KCBS and KCAL, was produced in conjunction with the environmental
organization Heal the Bay to promote Coastal Clean Up Day, held the
third Saturday of September each year. The aim was to educate viewers about the dangers of pollution in the Pacific and how they can help
repair the damaged Santa Monica Bay. The program focused on the
danger of plastics to our oceans and marine life and what each person
can do to make a difference. Viewers followed sea birds and sea lions
as they were rescued, rehabilitated and released back into the wild.
The special, hosted by Anchor (and surfer) Harold Greene and Anchor
Leyna Nguyen, was shot on the Southern California coastal locations of
Santa Monica, Malibu, San Pedro and Long Beach.
WBBM (Chicago)
Living Green - In this half hour special, WBBM Meteorologist Steve
CBS | Social Responsibility Report
Focus:
Detroit’s WWJ showed viewers how to begin “Building
Bridges: From the Great Lakes to the Great Wall”
What do 70 giant panda bears,
CNN anchor Lou Dobbs, three
governors of Michigan, China's
Ambassador to the United States,
and General Motors Corporation
CEO Rick Wagoner have in common?
They were all featured in "Building
Bridges: From the Great Lakes to the
Great Wall," a breakthrough four-part
documentary that aired on WWJ in
December.
Shot in high definition to better show
the incredible images and scenery of
China, "Bridges" explored the growing business, educational and cultural connections
between Michigan and China and how those
bridges would affect the state's future.
With its core auto industry struggling and hundreds of thousands of jobs shorn in recent years,
the state has been impacted by those changes
and technology unlike any other. How Michigan's
leaders respond to these realities will impact the
state that put the world on wheels.
A growing number of pioneers across
Michigan have taken the lead in looking
towards China to build connections and a
CBS | Social Responsibility Report
Two students from Highland Park High School near Detroit went to China as part of a Wayne
County trade trip. The students’ travels and reactions were included in WWJ’s “Bridges.”
new future through business, education and
cultural tie-ins. In the special, WWJ explored
those connections and how they affect
WWJ viewers. The result was an intense
effort that included two WWJ staff traveling to five cities in China for two weeks and
then traveling across Michigan.
"Bridges" featured many interviews including
three Michigan Governors including John Engler,
head of National Association of Manufacturers;
CEOs of General Motors, Ford, Chrysler China,
Domino's Pizza, McDonald's China; Michigan's
AFL-CIO president; the University of Michigan
President; as well as everyday people.
_27
Energy” aired in the 10 p.m. newscast. Viewer
response was so great that the reports continued as a news series throughout the year and
became the theme for the station's exhibits at
the Minnesota State fair.
WFOR/WBFS (Miami-Fort Lauderdale)
Hurricane 2007 Specials - The stations presented two comprehensive hour-long specials,
“Hurricane 2007,” which were anchored by
WFOR Storm Specialist Bryan Norcross and
Chief Meteorologist David Bernard. The programs provided important information on how
to prepare for the hurricane season.
KPIX/KBCW (San Francisco)
Jefferson Awards - KPIX-TV awarded the
“Jefferson Award for Public and Community
Service” on a weekly basis during the 6:00
P.M. newscast to a Bay Area recipient who did
extraordinary things without expectation of recA participant in WGNT’s (Norfolk) “Teen News Now” program, which is hosted, written and produced by 71 teens
ages 13-19 from schools throughout Hampton Roads, VA. Teens produce the show under the auspices of WGNT.
ognition or reward. To help the station identify
and celebrate these “Unsung Heroes,” KPIX
encouraged viewers to send in their nominations and established a Selection Committee
comprised
of representatives from 12 Bay Area
Baskerville explored this hot topic, presented many of the current green
non-profit
organizations
who
voted
on
each week’s winner. The winners
products available, and, with help of experts from around the country,
were
also
celebrated
in
a
half-hour
special.
showed what viewers can do to “go green.”
KYW/WPSG (Philadelphia)
Memorial Day Special - KYW saluted area sons and daughters who
made the ultimate sacrifice in a moving Memorial Day special, “A
Moment to Remember.” The half hour special centered on the story
of one soldier, Corporal Stephen McGowan of Newark, Delaware,
who handed out Beanie Babies to children he met in Iraq. He became
known nationally as “the Beanie Baby soldier.” After McGowen tragically lost his life to a roadside bomb, his fellow soldiers continue to give
out Beanie Babies in his name. The program also featured remembrances by many of the family members of local soldiers lost in the war.
The program included a photo of every one of the 89 area men and
women lost in Iraq and Afghanistan.
WBZ/WSBK (Boston)
The Boston Marathon - In 2007, WBZ became the exclusive television
station for the historic coverage of the 111th running of the Boston
Marathon, the world’s oldest annual marathon. More than 20,000 runners completed the race. For several weeks leading up to race day,
WBZ produced daily feature stories about local community heroes who
run the race to raise money for charities. This coverage was in addition
to the six hours of live television coverage of the race in April.
WCCO (Minneapolis-St. Paul)
Project Energy - WCCO took on the energy crisis in April with a
series of reports that covered the world's dwindling supply energy and
resources, and efforts in Minnesota to develop alternatives. “Project
28_
KDKA/WPCW (Pittsburgh)
Highmark Healthy High 5: Stop The Bullying - KDKA produced this halfhour local program which examined the scope of bullying, new forms
of bullying, and how to prevent bullying in schools. Hosted by Sonni
Abatta, this program was part of an overall campaign on the subject of
bullying that the station produced in association with Highmark.
KCNC (Denver)
Pay It Forward - This special took a look back at KCNC’s “Pay it
Forward” program in which viewers send in a tape explaining why
they’d like to make a donation to an individual, family or group in need.
The station then features the donor and recipient and shows how the
gift is going to make a difference in someone’s life.
WJZ (Baltimore)
Cal Ripken Special - WJZ captured famed Baltimore Orioles’ Cal
Ripken’s induction into National League Baseball’s Hall of Fame with
a special newscast live from Cooperstown, New York. Sports Director
Mark Viviano lead WJZ’s coverage that included the induction ceremony, speeches by the Ironman himself and a retrospective of the
career of this outstanding short stop and third baseman who exceeded
baseball legend Lou Gehrig’s record of 2,131 consecutively played
baseball games.
KTVT/KTXA (Dallas-Fort Worth)
The Roads of Happy Hill - Both stations broadcast a half-hour special
CBS | Social Responsibility Report
CBS Television Stations | Diversity
on Granbury’s Happy Hill Farm Academy and Home for at-risk children.
“The Roads of Happy Hill” was hosted by news anchor Tracy Kornet
and KTVT/KTXA President and General Manager Steve Mauldin. The
special profiled Happy Hill Farm founder Ed Shipman and how he
created what has become a model program. In addition, viewers met
some of the kids at Happy Hill and saw what daily life is like for them.
The program also featured interviews with Dallas Cowboys management including Owner Jerry Jones and Executive Vice President Brand
Management/President of Charities Charlotte Jones Anderson, as well
as Cowboys players, who discussed why they dedicate dollars and their
own time to the Farm.
KOVR/KMAX (Sacramento)
Pet Telethon - The stations partnered with the Sacramento Society for the
Prevention of the Cruelty to Animals to produce a live two-hour telethon.
The stations supported the effort with a PSA, a web feature with links to
donate as well as news features on both stations. The telethon is also
streamed live on the stations’ website. The program helped area shelters
raise more than $80,000 and saved many animals’ lives.
previously mentioned skills.
KCBS/KCAL (Los Angeles)
Special Olympics Summer Games - KCAL aired this one-hour special
highlighting the California Special Olympics games and its athletes.
Hosted by Anchor Leyna Nguyen and Sports Reporter John Ireland, the
program focused on the remarkable athletes and their families along
with the volunteers and corporate partners who see the strength and
spirit of these individuals that inspire us all.
WBBM (Chicago)
Hispanic Heritage Month - Each year, WBBM celebrates Hispanic
Heritage Month in Chicago with news coverage, special programming
and by participating in important local events. In addition, WBBM produced a special edition of Eye on Chicago with stories of particular
interest to Chicago’s Latino community.
WGNT (Norfolk)
Teen News Now - In June, WGNT began airing “Teen News Now,”
a program that covers positive stories about what teens are doing in
the Norfolk area, from their talents and skills to their involvement in
the local community. Seventy-one teens ages 13-19 from the various
school systems throughout the Greater Hampton Roads host, write and
produce the show under the auspices of WGNT. They are instructed in
the entire creative process, including editing, shooting and directing.
KYW/WPSG (Philadelphia)
Career Fairs - In an effort to promote diversity in the newsroom, KYW/
WPSG Assistant News Director Cesar Aldama attended the five-day
National Association of Black Journalists annual convention and job fair.
Attended by more than 1,000 journalists throughout the country, Aldama
critiqued resume tapes on behalf of the stations and the company. In
addition, Human Resource Director Paul Marrero attended a career fair
at Rutgers University sponsored by Rutgers Career Center and School
of Business. KYW/WPSG also sponsored “Jobadelphia,” a recruitment
event held in September to enable jobseekers to learn about positions
available with the stations.
KSTW (Seattle)
NorthWest Indian News - KSTW airs this weekly half hour public affairs
show, which reports primarily upon the positive achievements of Native
Americans and the successes of Tribes and Bands throughout the
northwestern region of North America.
WBZ/WSBK (Boston)
Centro - Every Saturday morning, WBZ News features “Centro,” a
regularly scheduled news broadcast segment hosted by Yadires NovaSalcedo, who provides in-depth interviews that explore issues concerning the Latino community.
WTOG (Tampa-St. Petersburg)
BaySide - WTOG’s weekly public affairs show covers a variety of topics of interest to the CW viewers such as the Abilities Wine & Food
Festival, the oldest and largest wine tasting in Pinellas County, which
benefits the Abilities Foundation. The Abilities Foundation raises,
invests, and distributes funds to meet the employment, housing, health
and independent living needs of persons with disabilities.
WWJ/WKBD (Detroit)
Black History Month - Throughout the month of February, the stations
aired Black History Month vignettes while “Street Beat” went on location
to the Charles H. Wright Museum of African American History to shoot
a series of “African American Reports” focusing on topics including
Health, Education, Finance and Leadership in the African-American
Community.
Diversity
WCBS (New York)
Young Journalists in Training (YJIT) - This program, based at St.
Francis College in Brooklyn, reaches a diverse group of students and
provides them with access to media decision makers. YJIT visits major
media organizations, where students are directly exposed to practical
workplace issues. They learn the necessary ingredients of professionalism, communication and hands-on experience. WCBS gave students of
YJIT the opportunity to intern at the station where they learned all the
CBS | Social Responsibility Report
WFOR/WBFS (Miami-Fort Lauderdale)
Florida International University Minority Scholarships -- Station management has been involved with the Florida International University
School of Journalism and Mass Communications since its beginning
in 1990. In addition to providing technical support in the creation of
the school’s television broadcasting program, the stations have been
providing annual contributions for scholarships for minority students
in the broadcasting field. To date, WFOR/WBFS have donated nearly
$60,000 for minority scholarships, including $5,000 in 2007. The
student recipients of these scholarships are given the opportunity to
complete their required senior year internship at the station. In addition,
the station contributes to the South Florida Black Journalist Association
_29
CBS Television Stations | Diversity
Scholarship as well as a scholarship fund managed by the National
Association of Television Arts and Sciences.
KPIX/KBCW (San Francisco)
Exploring Transgender Issues - On KPIX’s “Bay Sunday,” Cecilia Chung,
a transgendered woman and Deputy Director of the Transgender Law
Center, discussed the first town hall meeting on Transgender Health
issues in the Bay Area.
KDKA/WPCW (Pittsburgh)
Career Wise Diversity Career Expo - For this station initiative to develop
job opportunities for women and minorities, WPCW partnered with
the Urban League of Pittsburgh to create a unique event at PNC Park
promoting career development, ongoing education, diversity and equal
opportunity for young adults in the Pittsburgh region. The event attracted
more than 900 motivated job seekers who had the opportunity to seek
career advancement from some of the largest employers in the region.
KCNC (Denver)
KCEC/Univision Partnership - In an effort to build stronger connections
and provide better public service to Colorado’s Latino community and
viewers, KCNC and KCEC (the local Univision station) were content partners throughout the year. This partnership agreement allowed KCEC’s
small news operation to provide better coverage to the Spanish-speaking
community through utilization of KCNC’s tapes and newsgathering services. In addition, KCNC translated and re-edited stories of health alerts,
consumer alerts, selected weather alerts and breaking news emergencies
for Spanish-speaking viewers.
WJZ (Baltimore)
“On Time” - WJZ’s long-time weekly public affairs show covers issues
and topics relevant to Baltimore’s urban community. Hosted by news
anchor Kai Jackson, “On Time” addresses health care disparities in the
African American community, immigration controversies, education challenges, race relations, cultural events and other relevant topics. Each
show is simulcast on the five CBS Radio Stations in Baltimore.
KTVT/KTXA (Dallas/Fort Worth)
Holiday Event - Both stations partnered with the Arc of Greater Tarrant
County to present the “Our Special Children Holiday Party/Las Familias
Celebración de Fiestas 2007 Una Navidad Muy Especial.” More than
700 people attended the event for children with special needs and
their families. The stations provided refreshments for the attendees
and entertainment by Ringling Bros. and Barnum and Bailey ambassador clowns. Station news anchors emceed the event and signed
autographs for those in attendance. The children also enjoyed a visit
from Santa, who arrived with bags of new, donated toys for all of them
to take home.
KOVR/KMAX (Sacramento)
Media Advisory Committee - KOVR/KMAX opens its doors once a quarter for a media advisory committee, inviting community leaders in to
discuss how the stations are covering stories from race, education and
politics to the community.
WUPA (Atlanta)
A Positive Light: HIV in Atlanta - A one-hour special about the growing
number of African American women diagnosed with HIV, the program
introduced “Lana”, a mother/grandmother who was diagnosed with HIV
in 2002. She described experiences surrounding her diagnosis, how
she disclosed her disease to family and friends, her treatment and her
peace with the hand she’s been dealt. WUPA interviewed her healthcare provider, her support group administrator and visited Lana at her
home. This moving special attempted to put a face to the HIV/AIDS
problem in an effort to ease the shame and guilt associated with the
disease in the African American Community.
WGNT (Norfolk)
CW27.com Career Watch Expo - WGNT presented its inaugural CW27.
com Career Watch Expo in partnership with the Urban League of
Hampton Roads. Held at the Chesapeake Conference Center, this
job fair featured 30 employers including WGNT and an Urban League
workshop on “How to Market Yourself.” In addition to its own career fair,
WGNT participated in the Virginia Wesleyan
College-Virginia Beach, Hampton University
and Norfolk State University career and
Special needs children enjoyed face painting at a holiday event sponsored by KTVT/KTXA (Dallas-Fort Worth).
internship fairs.
WTOG (Tampa-St. Petersburg)
St. Pete Pride - WTOG invited St. Pete Pride
organizers Brian Longstreth and Jeff Klein
on our public affairs program, “BaySide,” to
enlighten viewers on the remarkable diversity
of our community as demonstrated by St.
Pete Pride, the largest gay pride event in
Florida. Station employees and vehicles participated in the 2007 parade which took place
in the Grand Central District of St. Petersburg.
30_
CBS | Social Responsibility Report
Focus:
WCCO partners with Emma L. Bowen Foundation to create
path for Native American students at CBS and beyond
As a founding sponsor of the Emma L.
Bowen Foundation for Minority Interests in
Media, CBS has mentored
Emma Bowen students since
1989. The Foundation's mission is to prepare minority youth for media careers
through a unique, multi-year
work-study program.
More than a dozen students are
currently placed at CBS-owned
stations across the country, but
WCCO in Minneapolis took a
unique approach with its program
and students.
requested that their program be targeted exclusively to Native American students. The program
launched in summer 2005 with
the selection of four qualifying area students: Christina
Fairbanks, Nick Peterson,
Michelle Redberg and Cole
Premo.
The high school seniors joined
WCCO for a summer-long paid
internship. Their hours worked
are matched dollar-for-dollar in
a scholarship fund through the
Emma Bowen Foundation. They
can use these funds for tuition,
books, computers or housing.
In response to a MinneapolisOver the last two years, the stubased Native American group's
dents have identified their areas
complaint to WCCO about a
of interest in television, each
dance performance on the
choosing a different course.
(Top) Michelle Redberg spoke about her
2004 Grammy Awards, station
2008 is the final year of their proexperiences as a mentee on the WCCO
management met with repregram, after which, according to
set; (Bottom) Mentee Cole Premo set up a
sentatives from the group. Out
shot during Emma Bowen video taping.
the agreement between the comof that dialogue grew the seed
pany and the Bowen Foundation,
of WCCO's unique mentoring
each will be placed in a job at
program for Native American stuWCCO or within CBS.
dents to help create a voice for their community
at its television station.
As these students move into the workforce, they
will not only strengthen the Native American voice
WCCO approached the Bowen Foundation and
at CBS but in our entire industry as well.
CBS | Social Responsibility Report
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6
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CBS | Social Responsibility Report
6
CBS Paramount Network Television
CBS Paramount Network Television has become one
of the largest producers and co-producers of primetime
broadcast programming with 26 shows for CBS, The
CW, NBC and A&E. As the production arm that produces television programs for all the major networks, the
division offers a diverse roster of popular and criticallyacclaimed series including CBS's phenomenally successful CSI franchise and worldwide favorite NCIS.
The division also produces Friday’s number one show, NUMB3RS; NBC's top-rated series
MEDIUM, starring Emmy Award-winning actress Patricia Arquette; the critically-acclaimed
comedies EVERYBODY HATES CHRIS from comic Chris Rock; and THE GAME, which
ranks among the top shows among African-American viewers. This summer, the division will
launch three original series, SWINGTOWN and FLASHPOINT for CBS and THE CLEANER,
starring Benjamin Bratt for A&E.
The following pages represent the commitment of our production staff, talent and the entire division to providing their time and
talents to the public and organizations that serve the greater good. By show:
ALIENS IN AMERICA
- In the episode “Purple Heart,” Raja and Frannie try to quit smoking and discuss the dangers of the bad habit.
- The character of Claire continually asks her mom to go on birth control, which is a recurring subject on the show.
- The series worked with the Brookings Institution to help bridge the gap between Americans and Muslims. The creators of the series traveled to
CBS | Social Responsibility Report
_33
CBS Paramount Network Television
Washington, DC to meet with policy makers and influential members of
the DC community.
- Amy Pietz works annually with Special Olympics, breast cancer
research and Alzheimer research. Her work as a doula involves maternal and pediatric health care issues.
CSI: MIAMI
- Eva La Rue is a spokesperson for the National Ovarian Cancer
Coalition. She does media appearances on behalf of the organization in
order to raise awareness of symptoms and treatment for the disease.
CSI: NY
- Star Gary Sinise is a member of the Lt. Dan Band he co-founded
along with Chicago composer Kimo Williams. The band has completed
five tours for the USO and performs regularly for troops stationed
around the world.
- Melina Kanakaredes did a CBS Cares PSA to raise money for the
country and residents of Greece, through the Greek Orthodox Church,
which was hit by wildfires this fall.
CANE
- Jimmy Smits was nominated for an NAACP Image Award for
Outstanding Actor in a Drama Series.
COLD CASE
- The show explored socially relevant issues such as date rape, neoNazism and racism.
- The episode “Boy Crazy” is nominated for a GLADD award.
EVERYBODY HATES CHRIS (EHC)
- In February, Terry Crews and Tyler James Williams made a USO
trip to Ft. Lewis, Washington where they met with troops and made a
special visit to the Madigan Army Hospital to spread good cheer to the
wounded troops.
- Chris and Malaak Rock, The CW, Target, WPIX and cast members
CSI: CRIME SCENE INVESTIGATION
Tichina Arnold, Terry Crews and Vincent Martella hosted 175 children
- With the episode “Lying Down with Dogs” about dog fighting, the show
from the Salvation Army Bushwick Community Center and Safe Horizon
worked with both the American Humane Society and ASPCA to make
in Brooklyn for a day of holiday fun in December.
sure that no dogs were harmed during the filming of the episode and to
- The show was nominated for seven NAACP Image Awards for
educate the public of the dangers of dog fighting.
Outstanding Comedy, Outstanding Actor in Comedy Series (Tyler
- The night “Lying Down with Dogs” aired, CSI held a fundraiser for
James Williams), Outstanding Actress in Comedy Series (Tichina
“Last Chance for Animals” at a club in Los Angeles. All proceeds benArnold), Outstanding Supporting Actor in Comedy Series (Terry Crews),
efited the organization.
Outstanding Writing in Comedy Series (Ali LeRoi) and Outstanding
- Billy Petersen did a CBS Cares PSA for the ASPCA, which aired after
Directing in Comedy Series (Ali LeRoi and Millicent Shelton). The show
the episode, promoting awareness of animal cruelty.
won one Image Award for Outstanding Writing in a Comedy Series (Ali
- Billy Petersen also did a CBS Cares PSA for the wildfires that hit
LeRoi).
Southern California.
- In the “Everybody Hates Kwanzaa” episode, Chris has to do a good
- In June, CSI sponsored buses to take 1,100 disadvantaged youth
deed during Christmas vacation for a school assignment and volunteers
from after school programs such as Boys & Girls Club in Chicago
to help Kill Moves reunite with his mother for the holidays.
to attend the “CSI: The Experience” at the Museum of Science and
- On the “Everybody Hates Earth Day” episode, Chris receives an
Industry.
assignment and decides to help the planet by collecting cans, while
Drew decides to try and build a car from a block of wood using an alternate fuel source.
- Tyler James Williams and Tequan
Richmond participated in Variety's
Power of Youth Event and Youth
Advisory Board to help raise funds for
St. Jude Children's Hospital.
- In July, Tyler James Williams,
Tequan Richmond, Vincent Martella
and Imani Hakim made a special visit
to over 200 patients at the Children's
Hospital Los Angeles through the
Lollipop Organization. At the hospital,
Production Lineup
they screened two episodes of EHC,
ALIENS IN AMERICA
THE GAME
NUMB3RS
signed autographs, took pictures
CANE
GHOST WHISPERER
RULES OF ENGAGEMENT
and gave away DVD box sets of the
COLD CASE
GIRLFRIENDS
WITHOUT A TRACE
CRIMINAL MINDS
JERICHO
WELCOME TO THE CAPTAIN
show.
CSI: CRIME SCENE INVESTIGATION
LIFE IS WILD
7th HEAVEN
- In September, EHC stars Terry
CRIMINAL MINDS
- Shemar Moore led “Team CRIMINAL MINDS” in the Southern
California MS Bike Tour in October to raise money and awareness of
Multiple Sclerosis.
CSI: MIAMI
CSI: NY
EVERYBODY HATES CHRIS
34_
KING OF QUEENS
MEDIUM
NCIS
THE 4400
CBS | Social Responsibility Report
Crews and Tichina Arnold (along with cocreator and executive producer Ali LeRoi)
attended the Congressional Black Caucus
Foundation's 37th Annual Legislative
Conference in Washington, DC. CBS
Paramount NetworkTelevision and The CW
hosted a premiere screening for members
of the Congressional Black Caucus, their
key staff and other CBC dignitaries and
VIP's. While visiting the DC area, Arnold,
Crews and LeRoi paid a visit to the Duke
Ellington School of the Arts where they
attended an acting workshop and discussed their careers and success with
working on EHC.
THE GAME
- This season on THE GAME, there has
been a multi-episode storyline which deals
with one of our athletes taking steroids.
Tyler James Williams (L) and Terry Crews (R), stars of The CW’s critically-acclaimed comedy EVERYBODY HATES
CHRIS, made a USO trip to Ft. Lewis, WA, and visited wounded troops at the Madigan Army Hospital.
Negative effects of steroid use were discussed with some of those effects shown
in the lives of the show's characters.
- Tia Mowry is involved in the Make A
- Jay Mohr is active with U.S.O - Support Your Troops and St. Jude
Wish Foundation and the Elizabeth Glazer Pediatric AIDS Foundation.
Children's Hospital.
In addition, Tia participated in “Read Across America Day” in March by
visiting a local elementary school and reading stories to the children.
GIRLFRIENDS
This event, which occurs on Dr. Seuss's birthday, reminds children of
- Several episodes dealt with Maya's drug addiction as a result of her
the importance of reading.
miscarriage.
- Wendy Raquel Robinson is the co-founder of Amazing Grace
- The character of Joan organizes a way to help families affected by the
Conservatory, an organization that helps young children and teens
war in Iraq. In the episode, William deals with racism at work.
reach their goals in the performing arts. In 2007, Wendy helped put on
- Persia White is involved with PETA, Sea Shepard and the Humane
a number of plays that these youth performed for their community.
Society of America
- Coby Bell is involved in Big Brothers of America where he mentors
- Reggie Hayes started a scholarship and made an endowment for
underprivileged youth.
screen writing at Colombia College.
GHOST WHISPERER
- The “Haunted Hero” episode dealt with the effects of combat on a war
veteran who has recently returned from Iraq. Haunted by ghosts from
the war, he is unable to keep peace of mind until he understands what
really happened the night he lost his soldiers. GHOST WHISPERER
invited real-life vets to participate on the show. In addition, during the
production of this episode, cast and crew collected non-perishable
goods, which were donated to New Directions, a non-profit organization
that helps thousands of homeless veterans get their lives back on track.
- Jennifer Love Hewitt is active with the following charities: St. Jude
Children's Hospital, LA Mission, APLA (AIDS Project Los Angeles),
Project AngelFood, Tourette's Syndrome Association and the Susan G.
Komen Breast Cancer Foundation.
- David Conrad is active with Rivers Of Steel, the Poetry Forum, the
Union Project, and the Braddock Initiative.
- Camryn Manheim is active with the ACLU, Planned Parenthood,
Elizabeth Glazer Pediatric AIDS Foundation, Creative Coalition, Kiva,
and Operation Smile.
CBS | Social Responsibility Report
- Every Christmas, Reggie Hayes plays Santa Claus at a Los Angeles
public elementary school for a community organization called “Heart
and Soul” that benefits at-risk children.
- Reggie dug a well in Africa with an organization called “The Sambours
Project.”
JERICHO
- Skeet Ulrich is active with St. Jude's Children's Hospital
- Sprague Grayden is active with WriteGirl, a nonprofit organization for
high school girls centered on the craft of creative writing and empowerment through self-expression. Through one-on-one mentoring and
monthly workshops, girls are given techniques, insights and hot tips for
great writing in all genres from professional women writers
- Shoshannah Stern, a hearing-impaired actress, plays a character that
is not.
- Executive producer Carol Barbee and her husband served as
Honorary Board Members for the March of Dimes BabyLove fundraiser.
- Bob Stephenson organized a fundraising effort with the cast and crew
to send snow cone machines to troops in Iraq.
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CBS Paramount Network Television
LIFE IS WILD
- Over five million South Africans are HIV positive and 50 percent of
those infections occur before age 20. LIFE IS WILD addressed South
Africa’s AIDS crisis by incorporating it into a storyline. In the “Love Life”
episode, Katie Clark befriends a teenager who works at an organization that provides a variety of programs for HIV positive teens. Katie
ultimately learns that her new friend is HIV positive as well. The writers
based the organization on a real one in South Africa.
- CBS Paramount Network Television collected school supplies for
needy and poor schools in South Africa. The supplies were sent to the
LIFE IS WILD production offices in Johannesburg, and were given to
these schools in time for the new year of school.
- An ongoing storyline throughout the season featured the Weller-Clarke
clan working hard to make the lodge “eco-friendly,” such as using “lowflow” shower heads, growing their own vegetables in their garden and
by other local products, and reusing plates instead of paper plates to
reduce waste.
crew, among others.
- On November 29, Lauren Holly hosted an event with “Hot Mom's” to
benefit and raise awareness for orphans in Tijuana. The event, called
“Still Thankful, Still Giving,” included silent auctions, children's events,
and pampering activities for the moms.
- Lauren Holly hosted a pre-Emmy party with Vogue, which helped
raise awareness and money for “The 'A' Fund” - a charity in memory of
Lauren Holly's brother, Alexander, who passed away at a young age.
The Fund gives scholarships to students studying archaeology and
architecture, two of Alexander's passions as a child.
NUMB3RS
- Diane Farr helped raise awareness for breast cancer on behalf of the
“Gal To Gal Foundation” by participating in an online walk hosted by
the foundation. Each participant created an avatar that would make the
journey across the country online.
- Dylan Bruno attended the NCSM Math Convention in Atlanta in
March. There, he met with various math teachers, discussed his own
mathematical background, the importance of math and how it is used in
everyday life.
- An ongoing storyline in NUMB3RS features lead character, Charlie
Eppes, making his home
eco-friendly.
MEDIUM
- Patricia Arquette is active in Until There's A Cure, breast cancer
awareness, the Art of
Elysium, Marty Arquette
Breast Cancer Center with
Project Quest, CARE, and
EVERYBODY HATES CHRIS' Tichina Arnold joined Chris and Malaak Rock to host a holiday
Hurricane Katrina relief
event for 175 children from the Salvation Army Bushwick Community Center in Brooklyn.
efforts.
- Maria Lark participated
in Variety's Power of Youth
Event and Youth Advisory
Board to help raise funds
for St. Jude Children's
Research Hospital.
NCIS
- NCIS star Pauley Perrette
donated $20,000 for reward
money to two cases currently being followed by the
FBI and America's Most
Wanted in an effort to help
move these cases forward.
- War veterans were invited
to come to set and meet
cast and producers. They
also appeared in the background of an episode
- The NCIS fanfest in
September donated
silent auction proceeds to
Operation Gratitude and the
Navy-Marine Core Relief
Society. Items for the auction were donated by the
studio, network, cast, and
36_
WELCOME TO THE
CAPTAIN
- Joanna Garcia participates in the “Step
Up Women's Network,”
a national network of
women dedicated to
strengthening community
resources for women
and girls.
WITHOUT A TRACE
- Marianne JeanBaptiste is nominated
for an NAACP image
award for Outstanding
Supporting Actress in a
Drama Series.
- The season premiere
storyline involved the
Lost Boys of Sudan.
CBS | Social Responsibility Report
7
CBS | Social Responsibility Report
_37
7
CBS Television Distribution
CBS Television Distribution is the preeminent company
in worldwide television syndication. Comprised of the
assets of King World Productions, CBS Paramount
Domestic Television, CBS Paramount International
Television and CBS Home Entertainment, the division
produces or distributes 11 first-run series and holds the
largest internationally distributed television library at
70,000 hours strong.
Among the division’s critically-acclaimed programs are the #1 syndicated series WHEEL
OF FORTUNE; the #2 rated game show JEOPARDY!; the top two talk shows THE OPRAH
WINFREY SHOW and DR. PHIL; RACHAEL RAY, which debuted as the highest-rated talk
show since DR. PHIL; the top three newsmagazines ENTERTAINMENT TONIGHT, INSIDE
EDITION and THE INSIDER; the top two court shows JUDGE JUDY and JUDGE JOE
BROWN; long-running talk show MONTEL WILLIAMS; popular off-network product, including the CSI and STAR TREK franchises, FRASIER, EVERYBODY LOVES RAYMOND and
MEDIUM; and international formats such as AMERICA’S NEXT TOP MODEL.
CBS Television Distribution firmly believes in giving back to the community and advocates recycling and volunteer work within
its company. The division contributed to many charitable causes in 2007, including the Buoniconte Fund (Miami Project To
Cure Paralysis), the Museum of Television and Radio, the American Jewish Committee and many more.
38_
CBS | Social Responsibility Report
CBS Television Distribution
As national spokespersons for Toys for Tots, Dr. Phil McGraw and his wife Robin kicked off the
60th holiday campaign in Bluefield, WV, by distributing toys donated by Hasbro to excited children.
Programming and Talent
The following pages showcase the commitment of our talent, production staff and the entire division to providing their time and talents to the
public and organizations that serve the greater good.
JUDGE JUDY
-JUDGE JUDY works with charities (most of which are schools) to auction off tickets to the show and provide a VIP backstage tour and lunch
with the cast and crew.
- Judge Judy Sheindlin and her daughter, Nicole, started “Her Honor
Mentoring Program,” which pairs high school girls in Westchester, NY,
with dynamic women in the community who are leaders in their fields to
serve as mentors. The after-school program requires selected students
to spend four hours per week at their mentor's work site over a sixmonth period. Students receive a $2,500 stipend for their participation.
DR. PHIL
Dr. Phil McGraw is an advocate of children and participates in many
charities such as Toys for Tots. His shows have covered a wide range
of socially conscious topics such as teen drinking, the “Jena Six” incident and raising autistic children.
The Dr. Phil Foundation has donated to numerous charities including:
- Deaf Blind Children's Fund of Texas
- First Presbyterian Church of Hollywood
- Starlight Star Bright Children's Foundation
- Children's Medical Center in Dallas
- American Heart Association
The show was also recognized by the Prism awards for bringing attention to numerous social issues. Seven episodes were recognized in
the talk show category, including “Addicted Twins 1-3,” which won the
category. DR. PHIL was also recognized in the Bipolar Disorder Award
category with a commendation for an episode entitled “Extreme Highs
and Lows.”
Other DR. PHIL episodes that brought attention to important social
issues include:
CBS | Social Responsibility Report
- The annual DR. PHIL Holiday Giveaway show which helped
families whose homes were destroyed in the California wildfires and supported the Toys for Tots organization. Audience
members were victims of the wildfires and received all gifts
featured on the episode. The show also featured footage of
Phil and Robin McGraw's trip to Virginia and West Virginia
on behalf of Toys for Tots, an organization for which Phil and
Robin serve as national spokespersons. As part of the Toys
for Tots 60th Anniversary Campaign, The Wade Center in
Bluefield, WV, received guitars and keyboards from Fender
and a new van from Renuzit; in Tazewell, VA, Lowe's remodeled the playrooms at the Clinch Valley Community Action
Center while the Burlington Coat Factory set up a special
holiday boutique to distribute 1,000 new winter coats to children and their families.
- “Daughter in Danger Part 1” focused on the danger young
girls face with online predators and strangers worldwide.
- “Scary Skinny” explored anorexia by featuring two young women battling anorexia and dealing with the pressure to lose weight in a society
that advocates svelte figures.
- “More Big Fat Babies” was dedicated to the growing epidemic of children as young as 3-years-old becoming obese.
RACHAEL RAY
- In addition to the youth and health-focused efforts that Rachael Ray
is involved with (see “Focus” story on page 41), the RACHAEL RAY
show did several segments with ENTERTAINMENT TONIGHT’s Steven
Cojocaru about the importance of becoming an organ donor.
- On an episode featuring Denis Leary, the show donated $20,000 to
his Firefighters Fund, which is dedicated to providing fire departments
with funding and resources for up-to-date equipment and training.
JEOPARDY!
- JEOPARDY! raised millions of dollars during its “Celebrity Jeopardy!”
shows for various charities such as the ASPCA (with Fashion
Designer Isaac Mizrahi's winnings), the American Cancer Society (with
DANCING WITH THE STARS winner Drew Lachey's winnings) and the
National Center for Missing and Exploited Children (with HEADLINE
NEWS’ Nancy Grace's winnings).
- During the May 29 episode, JEOPARDY! provided special information regarding a new nationwide literacy program created by Random
House Children's Books. The show tied the message into a Cat in the
Hat theme that featured specially-themed categories and “clues” surrounding the legendary and best-selling works by Dr. Seuss.
- JEOPARDY! host Alex Trebek met with service members and their
families on a USO/Armed Forces Entertainment tour to Japan and
Okinawa from March 27-April 1. A long-time USO supporter, Trebek
hosted events at several military installations, posing for photos and
signing autographs.
WHEEL OF FORTUNE
- “Wheel of Fortune Celebrity Week,” a star-studded week sponsored
by People magazine, paired up celebrities with fans who played for
cash prizes for the celebrities' favorite charities. All celebrity winnings,
totaling $253,462, were donated to charities, including Habitat for
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CBS Television Distribution
Humanity, African Children's Choir, Broadway Cares/Equity Fights AIDs
and the Muscular Dystrophy Association.
- Vanna White's love of crochet inspired her to launch her own line of
designer yarn called “Vanna's Choice” in September. In her ongoing
support of St. Jude Children's Research Hospital, the hospital received
(and will continue to receive) a portion of the proceeds from the sales of
“Vanna's Choice” yarn.
- Vanna White also serves on the board of Warm Up America, an organization that creates and distributes blankets, clothing and accessories
to those in need of warmth and comfort after losing their homes, fleeing
abusive relationships or are being cared for in hospices, shelters, hospitals and nursing homes.
ENTERTAINMENT TONIGHT / THE INSIDER
- Both ENTERTAINMENT TONIGHT and THE INSIDER’s anchors,
co-anchors and correspondents are involved with various charities and
have taken part in socially conscious projects such as public service
announcements. The shows have brought attention to socially imperative topics from the lives of transgender people to the Mutts and Moms
adoption controversy over Iggy the dog.
- ET was honored with a 2007 Media Access Award for highlighting the
lives and accomplishments of actors with disabilities, specifically an
episode with television’s little people.
- ET anchor Mary Hart sits on the Board of Trustees of the Children's
Hospital in Los Angeles and uses her visibility to shed light on an issue
she is most passionate about: fighting heart disease in women. She
is also on the Board of Directors for the National Childhood Cancer
Foundation as well as lends her support to many other charities.
- ET co-anchor Mark Steines annually hosts for Artists for the Arts,
benefiting arts programming for all schools in the Santa Monica Unified
School District.
- THE INSIDER’s co-anchor Pat O'Brien is on the Special Olympics
Board of Directors as well as supporting KIVA, which helps entrepreneurs in developing countries start their own businesses.
- ET anchor Mary Hart was honored during the 2007 Red Dress
Awards, which raise awareness of heart disease. She also modeled in
the Red Dress charity fashion show.
INSIDE EDITION
INSIDE EDITION has aired many socially responsible segments, including horse slaughters in the U.S., interviewing a methamphetamine
addict who spoke about the devastating effects the drug has on one's
body, the dangers of ordering puppies on the Internet and child abduction safety tips.
The show's award-winning investigative unit continues to cover hot
topics such as consumer fraud. The show uncovered the scandals of
the Clearwater “foreclosure rescue” company, Foreclosure Assistance
Solutions, which was accused of shortchanging its customers.
INSIDE EDITION has won awards and commendations for their segments including:
- Prism Award Commendations for “Wine Tasting,” “Cruise Booz” and
“Liquid Lunches,” presented by the Entertainment Industries Council
40_
and the National Institute on Drug Abuse.
- Lifetime Achievement Award, presented by the National Association of
Consumer Agency Administrators
Anchor Deborah Norville was involved in numerous charitable events
including:
- Hosting Macy's Teacher of the Year Award
- Emceeing the Multiple Myeloma Research Foundation gala in
Greenwich, CT.
- Emceeing The New York Society for the Prevention of Cruelty to
Children at The Pierre in New York City.
- Teaming up with the jewelry company Carolee to create “Words to
Live By” inspirational bangles, with 100 percent of the proceeds going
to the Breast Cancer Research Foundation.
JUDGE JOE BROWN
- JUDGE JOE BROWN aired cases dealing with the theme of family
values and personal responsibilities. The show covered topics such as
single parent child-rearing and the need for children to have successful
“gender models.”
- Judge Joe Brown annually makes donations to the Heifer International
Organization, a charity which provides livestock and training so that
families can improve nutrition and earn income for health care, shelter
and education for children.
THE MONTEL WILLIAMS SHOW
The MONTEL WILLIAMS SHOW addresses many socially responsible
topics including medical interventions, living well segments, battling
addictions, childhood obesity and living with Autism and Tourette's. This
year, the show dug deeper into some of 2007's biggest headlines and
gave his well-deserving guests some unexpected surprises.
Highlights include:
- An entire episode was devoted to the “Jena Six” controversy surrounding six black males who face serious criminal charges for fighting
with a white classmate in their hometown of Jena, LA.
- “Parent Alert: Dangers in School” exposed the alarming new dangers
popping up in schools such as gang violence, sexual predators and
disturbing new trends in drug abuse.
- In one episode, Montel threw a celebrity-style wedding for a couple
whose own wedding was postponed due to a tornado sweeping through
their hometown and destroying their homes.
- “Celebrating the Holidays with Our Troops” featured wounded soldiers
and families in need who had been affected–both physically and financially–by serving their country.
Montel Williams is the founder of The Montel Williams Multiple Sclerosis
Foundation, which he created to help others who share his disease.
The first annual Westchester walk-a-thon to benefit The Montel Williams
MS Foundation was held on September 15 and raised over $100,000.
CBS | Social Responsibility Report
Focus:
Rachael Ray’s charitable efforts–both in and out of the
kitchen–are a sweet success for youth across the US
2007 was a busy year for Rachael
Ray. To start, she launched The Yum-O!
Organization, a nonprofit charity that
educates kids and their families about
cooking, feeding hungry American kids
and funding cooking scholarships.
Yum-O! works in partnership with the Alliance for
a Healthier Generation,
an organization that
President Clinton's foundation and the American
Heart Association created
to combat diabetes and
childhood obesity. Ray
announced the organization on her April 26 show
with former President
Clinton as a guest.
She serves as a "Parental
Ambassador" to the Alliance,
providing the information
and inspiration parents need
to create quick, cost-effective and delicious healthy
meals and get their kids into
the kitchen and cooking.
Throughout the season,
CBS | Social Responsibility Report
RACHAEL RAY featured Yum-O! related segments where Ray teaches families a healthy
recipe they can cook together.
Ray also works with the Incredible Edible Egg to
spotlight individuals who are making a difference
in the fight for childhood
obesity. She also helped a
family who lost their home
in the San Diego wildfires
by sending in RACHAEL
RAY content buddy Kristan
Cunningham to decorate
their new space, arrange for
the kids to meet their hero
Tony Hawk and give the
family a Disney cruise.
(Top) Ray with President Clinton; (Bottom L) Ray surveys
destruction in Enterprise, AL; (Bottom R) Ray at the prom
with a student who was injured in the deadly tornado.
Ray teamed up with school
and government officials
in Enterprise, AL, to create a memorable prom for
Enterprise High School
students who suffered the
loss of several classmates
and the destruction of their
school when a powerful
tornado struck on March
1. Two RACHAEL RAY
shows were dedicated to
the strength and courage of
Enterprise residents.
_41
8
42_
CBS | Social Responsibility Report
8
CBS RADIO
The CBS RADIO division of CBS Corporation is one of
the largest major market operators in the United States
with stations covering news, sports, talk, rock, oldies,
country, adult contemporary and urban formats, among
others. CBS RADIO operates 140 radio stations throughout the nation's top 50 markets. CBS RADIO News
serves more than 2,000 radio stations and millions of
Americans with up-to-the minute information: hourly
newscasts, instant coverage of breaking stories,
special reports, updates, features, customized reports
and newsfeed material.
CBS RADIO maintains an exclusive agreement with AOL Radio through which
it powers AOL Radio and distributes its stations to its network of listeners. The
division is also home to the nation's most listened to news (1010 WINS), sports
(WFAN-AM), rock (KROQ-FM) and country (WUSN-FM) stations.
Additionally, CBS RADIO is home to 27 of the country's leading sports franchises amongst MLB, the NFL, the NBA, the
WNBA and the NHL, including the New York Yankees, New York Mets, Chicago White Sox, New England Patriots, New York
Giants, Chicago Bears and the Detroit Red Wings. For more information on CBS RADIO, please visit www.cbsradio.com.
CBS | Social Responsibility Report
_43
CBS RADIO | Community Outreach
Over the past year, these 140 radio stations have shown dedication and
commitment to the communities they broadcast to in a number of ways.
From community outreach events to providing a forum to debate local
issues to giving local artists their first break, the services provided
by CBS RADIO are central to what it means to be a public trust.
The following pages highlight the amazing work accomplished in 2007
by CBS RADIO to serve millions of Americans; their efforts are presented by market and divided into three sections: community outreach;
local news and information; and commitment to artists.
Community Outreach
WVEE-FM/WAOK-AM (Atlanta)
“CBS RADIO Atlanta - Unity Night Mixer” - The First "Unity Night Mixer"
was held January 14 to raise awareness of the "black night/white night"
stereotype at night clubs and unify all races and cultures during the
Martin Luther King Jr. Holiday weekend celebrations. WVEE'S Frank
Ski and Bert Weiss of the Q100 morning show hosted the event at
Lotus Lounge in Atlanta. Employees and listeners from all four CBS
RADIO stations in Atlanta attended. The event was a big success and
kept listeners talking and thinking about race relations in Atlanta.
WVEE-FM (Atlanta)
Ryan Cameron Thanksgiving Fundraiser - Ryan Cameron and Rapper
T.I. raised $166,000 in less than three hours on Ryan's show on
November 20, saving Thanksgiving for hundreds of Atlanta's homeless
and hungry. The holiday meals, funded by Hosea Williams Feed the
Hungry and the Homeless, were threatened by lack of funding.
WZGC-FM (Atlanta)
Call to AuCTION Radioathon - Beginning December 6, WZGC-FM invited listeners and workers to purchase and pirate the airwaves during the
station's third annual “Call to AuCTION,” a radioathon and rock auction
benefiting Atlanta Habitat for Humanity. For three days, the station surrendered the green room and programming to listeners willing to donate
funds to support Atlanta Habitat for Humanity. The requestathon gave
listeners control of the playlist by pledging donations for song requests.
Simultaneously, an auction of rock memorabilia was held, which included a variety of memorabilia from Dave Matthews Band, John Mayer,
Widespread Panic, and many more.
WQSR-FM (Baltimore)
JACK's JACKet Drive - In the fall, WQSR's “JACKet” campaign collected new and gently used men's, women's and children's jackets at
various collection sites in and around Baltimore. All donated clothing
was given to the St. Vincent de Paul Mobile Clothing Bank for distribution at area homeless shelters.
WWMX-FM (Baltimore)
The Mix 106.5 Stuff A Bus - November brings winter, turkey and the
opportunity for Mix 106.5 staff and listeners to band together and help
the hungry for the holiday season. November 17-18, the entire Mix
106.5 staff were at five Giant Food locations around the Baltimore
44_
Beltway to brave the cold and broadcast live for "The Mix 106.5 Annual
Stuff A Bus," a food collection event that encourages listeners to donate
non-perishable canned goods for the MD Food Bank by placing canned
goods on MTA buses located at each broadcast site. Mix 106.5 filled
eight MTA buses and collected a record-setting amount of food for the
Maryland Food Bank, which distributes it to the state's needy.
WLIF-FM (Baltimore)
Celebrity Tie Auction - In December, WLIF produced a weeklong
“Celebrity Tie Auction” fundraiser for the Johns Hopkins Children's
Center. Tie designs were based on artwork created by pediatric patients
at Hopkins, and were sold at an area retailer (Jos. A Bank) to raise
funds for the Children's Center. WLIF asked national and local celebrities to autograph the ties, which were then auctioned off on-air to benefit the Children's Center.
WBCN-FM (Boston)
Rock 'n Roll Up Your Sleeve - For over 32 years WBCN has held their
annual "Rock n' Roll Up Your Sleeve" Blood Drive on the last Friday
in July, making significant contributions to the region's volunteer blood
donor program for the American Red Cross. WBCN sets up stands and
holds live broadcasts from four different locations around Boston, giving
away prizes to everyone who participates in the blood drive. It is the
largest blood drive promotion in Massachusetts.
WBZ-AM (Boston)
WBZ Business Breakfast Series - WBZ conducted the 13th Annual
Business Breakfast Series event, which was free and open to the public. Hosted by WBZ's New England Business Editor, Anthony Silva, this
event focused on a specific business topic. In attendance were 8001,000 listeners, most of whom were Boston-area CEO's, executives,
small business owners and leaders. On May 7, WBZ hosted a discussion with CBS EVENING NEWS anchor Katie Couric.
WODS-FM (Boston)
Oldies 103.3 Wishathon - December 13-14 marked the fourth year of
the Oldies 103.3 Wishathon, a two-day radiothon held at Prudential
Center Food Court to raise money for the Massachusetts Make-A-Wish
Foundation. The station raised $413,000.
WSOC-FM (Charlotte)
Salvation Army Angel Tree Campaign - 103.7 WSOC partnered with
WBTV Channel 3 and the Salvation Army in November and December
to help secure gifts for thousands of “angels” in the community whose
families were in need of assistance for the holiday season. The Angel
Tree program helped over 20,000 underprivileged children and raised
over $200,000 for the station's local Salvation Army.
WFNZ-AM (Charlotte)
Make-A-Wish Foundation - WFNZ partnered with the Make-A-Wish
Foundation to help raise money to grant the wishes for 12 children during this holiday season. Through online auctions and bids, the station
helped grant 12 wishes and raised over $72,000 for the Make-A-Wish
Foundation.
CBS | Social Responsibility Report
CBS RADIO | Community Outreach
WBAV-FM/WPEG-FM (Charlotte)
A Child is Waiting Toy Collection - During the holiday season, WBAV
101.9FM partnered with local adoption agencies to provide Christmas
gifts for children waiting for families. For more than a month, the station solicited individuals on the air to assist children through its “A Child
is Waiting” campaign. During the week before Christmas, hundreds of
toys, electronics and other gifts specifically requested by children were
brought to the station by listeners. WBAV 101.9FM provided a private
party for more than 100 children and sponsoring agencies at NASCAR
Park, and provided a personal appearance from several national recording artists to make the Christmas wishes and dreams of the children
come true.
WNKS-FM (Charlotte)
Gown Town- Kiss 95.1 and the Ace
& TJ morning show joined together
in April for “Ace & TJ's 8th Annual
Gown Town.” The station transformed
a vacant store in Northlake Mall into
a prom dress shop where high school
students picked out a free prom dress
and accessories. This event was created for girls who would otherwise
miss prom because they can't afford a
dress. Listeners donated thousands of
dresses in order to make this event a
success.
amount in the Radiothon's history. Additionally, WUSN produced a "Live
Country" CD sampler that raised over $10,000 for St. Jude Children's
Research Hospital.
WBBM-AM (Chicago)
WBBM Good Neighbor Radiothon - WBBM Morning News Co-Anchor
Pat Cassidy broadcast wire to wire for 19 hours - 5AM to midnight
- from Chicago's Mag Mile on Friday, December 14 to raise money
for the Chicago Anti Hunger Federation. The station's efforts almost
doubled donations from 2007, bringing in $135,000. The Illinois Hunger
Coalition states that the average meal served at a soup kitchen, shelter or food pantry costs approximately
$1.25. In that perspective, the station
fed over 107,000 hungry Chicagoans
through funds raised.
WSCR-AM (Chicago)
Spanish Coalition for Jobs, Inc. - 670
The Score donated $3,000 as a silver
sponsor for the 35th Annual Dinner
that was held on May 16, and included
a table for ten at the event, in which
Score personnel attended to support the
event.
WDOK-FM (Cleveland)
Feed-A-Family Campaign - This campaign is an ongoing charitable fund raising program, now in its 20th year. Since
WKQC-FM (Charlotte)
its creation in 1987, Soft Rock 102.1
K Caring Tree Kickoff - For the sixth
has raised nearly $2 million to help feed
year in a row, K 104.7 and Concord
northeast Ohio's hungry families. The
Mills Mall teamed up to make the
WDOK Feed-A-Family program divides
holidays brighter. Christmas trees for
funds equally between the Salvation
organizations including Project Halo,
Army and the Hunger Network of
Jeff Gordon's Children's Hospital, and
Natasha Bedingfield holds her autographed tie for WLIF-FM
Greater Cleveland. Every dollar donated
(Baltimore) to benefit the Johns Hopkins Children's Center.
CVAN were set up in the mall. Tags
provides 2-3 hot, nutritious meals.
hung from the trees and contained the
Funds are primarily collected during the
Christmas wishes of underprivileged
holiday season via contributions sent
children and names of animals that
to the station, as well as money raised
needed to be adopted. To kick off K
through station-sponsored events such as a Hall & Oates Christmas
104.7's "K Caring Tree," WKQC made an appearance on the local Fox
Concert and a Josh Groban Concert. In 2007, the campaign raised over
news morning show, "Fox News Rising." T. Edward Benson and Derek
$50,000.
James informed viewers of the charitable event, and local representatives from the charitable foundations were on hand.
WKRK-FM (Cleveland)
American Red Cross Blood Drive - On June 28, WKRK participated in a
WBBM-FM (Chicago)
blood drive for the American Red Cross. The expected goal set by the
2007 Currency Exchange Association of Illinois School Supplies Drive
Red Cross was 100 pints of blood; WKRK listeners donated 267 pints,
- WBBM-FM participated in this school supplies drive for disadvantaged
far exceeding expectations. WKRK pulled in a number of lapsed donors
children in the Chicago area, which collected 1,780 school supply kits to
while 40% of the participants were comprised of first-time donors.
distribute to low income youth and teens in the city and its suburbs.
WUSN-FM (Chicago)
WUSN St. Jude Radiothon - WUSN conducts a radiothon for St Jude's
Children's cancer research each year during the weekend before
Christmas. The station raised over $1.8 million in pledges, the largest
CBS | Social Responsibility Report
WQAL-FM (Cleveland)
Q104/APL Radiothon - WQAL raised over $126,000 for the Cleveland
Animal Protective League during a two-day radiothon and smaller fundraising events in the local community.
_45
CBS RADIO | Community Outreach
KLLI-FM/CBS RADIO Dallas (Dallas)
First Annual Miracle Dallas - CBS RADIO Dallas including
KLLI, KRLD, KMVK, KLUV, KVIL, and KJKK presented the
first annual Miracle Dallas at Victory Park. Miracle Dallas
featured a skating rink, Santa Claus, live stage performances, movie nights, holiday trees, shopping and more.
Live 105.3 kicked off opening night on December 6 and
appeared before the Dallas Stars hockey games. Miracle
Dallas brought dreams to deserving members of the community each night of the event.
KRLD-AM (Dallas)
Pennies for Pets - KRLD's second annual Pennies for
Pets drive benefiting Operation Kindness (the oldest and
largest no-kill animal shelter in North Texas) took place
KLUV-FM (Dallas) before their “Bed In For Peas,” during which the station’s stunt man Randy Capes
July 23-27. Each day, KRLD broadcast its midday talk
stayed in bed until listeners filled a truck with cans of peas and other food items.
show at a different location to solicit donations for the
charity. The station also collected items to “sell” at each
of the appearances, with all funds going directly to benefit
abused and neglected dogs and cats. Over $6,000 was
raised. KRLD also aired a weekly feature spotlighting an
WOMC-FM (Detroit)
Operation Kindness “Pet of the Week.” The animal's picture, along with
Dick Purtan Salvation Army Radiothon - The 19th Annual Dick Purtan
information on how to adopt it, was posted on KRLD.com.
Radiothon was broadcast live on February 23 with donations benefiting
The Salvation Army's “Bed and Bread Club Program,” which provides
KRLD-AM (Dallas)
7,000 hot meals, shelter and counseling daily to the homeless, hungry
KRLD's Christmas is for Caring - 2007 marked the 29th anniversary of
and destitute in the Metro Detroit area. In addition, 1,700 men, women
this charity drive, benefiting people with severe developmental disabiliand children receive shelter every night through the program. In just
ties at the Denton State School. In addition to providing two gifts for
16 hours Dick Purtan, with the help of thousands of listeners, raised
each of these less fortunate citizens per year, this program has raised
$2,398,783, the largest amount of money raised in one day during a
millions of dollars for the school. More than $200,000 was collected
single radio station radiothon. To date, the station has raised over $16
during the December drive. The money will be used to purchase two
million for the Salvation Army via this radiothon.
wheelchair vans, construct a dancing water park on campus, repair the
pool and landscape the homes of wheelchair-bound residents.
WWJ-AM (Detroit)
WWJ's Winter Survival Radiothon for THAW, the Heat and Warmth
KLUV-FM (Dallas)
Fund - Now in its fifth year, WWJ Newsradio 950 conducts a 31-hour
Bed In For Peas - From March 29-31, 98.7 KLUV did a take-off on John
broadcast for THAW, the Heat and Warmth Fund (www.THAWFund.
& Yoko's 1970 “Bed in for Peace” when station stunt-boy Randy Capes
org). The broadcast originates from the Boll Family YMCA in downtown
got into bed and stayed there until listeners filled a truck with cans of
Detroit, where WWJ's anchors and reporters ask listeners to donate in
peas (and any other non-perishable food items). The three-day event
order to help families in danger of losing their heat. Every dollar raised
lasted a total of 55 hours and 30 minutes and produced enough food for
is matched by local utility companies. As the Radiothon has grown,
the North Texas Food Bank to serve over 30,000 meals.
so has its grassroots support. Side events have sprung up, including
Treadmill Challenges at Compuware and at the Renaissance Center
WXYT-FM/WXYT-AM (Detroit)
(GM Headquarters), and a Friday night Jazz Concert. So far, the radioGloves for Kids - During baseball season, WKRK and WXYT performed
thon has raised more than $3.5 million and kept the furnace running for
live broadcasts, collected gloves and money, and ran live and recorded
nearly 5,000 low income working families.
promos to support youth baseball leagues in poor areas of Metro
Detroit.
WRCH-FM (Hartford)
World Vision Radiothon - The station staff broadcast a day long radioWYCD-FM (Detroit)
thon for World Vision, a charitable organization, to sponsor children
Country Cares for Kids St. Jude Radiothon - WYCD's St. Jude Country
around the world in need of food, clean drinking water and medical
Cares seminar is a two-day event, held annually during the first week
attention. Local listeners sponsored close to 500 children.
of February at a local mall. In 2007, the station raised $572,209 for St.
Jude's Hospital.
WTIC-FM (Hartford)
We Are The Children Radiothon - WTIC-FM founded the “We Are the
46_
CBS | Social Responsibility Report
CBS RADIO | Community Outreach
Children” charity, which provides an annual Christmas Day celebration
for more than 1,400 underprivileged children, including food, entertainment and presents. WTIC-FM also conducted a 28-hour radiothon and
benefit dinner with cast members of The Sopranos, raising more than
$90,000 for the charity.
WTIC-FM (Hartford)
On-Air Fundraiser for Kaitlin Dillon - WTIC-FM's afternoon personalities
ran an on-air fundraiser in December for a local girl named Kaitlin Dillon
who needed a bone marrow transplant, and raised over $10,000 for her
family to be able to stay with her during her treatments.
KILT-FM (Houston)
St. Jude Children's Hospital Radiothon - In February, KILT hosted its
fourth 37-hour live on-air “Big Country Cure for Kids” Radiothon to
benefit St. Jude Children's Research Hospital. Several St. Jude patients
and their families joined KILT's personalities on air to encourage listeners to donate. KILT helped raise $833,075 for cancer research.
KILT-AM (Houston)
All Star Golf Classic - In July, the station produced its annual exclusive golf tournament and silent auction to raise money for First Tee of
Houston. The station auctioned off celebrity golf foursomes and autographed sports memorabilia to help raise over $20,000 for the charity.
KMXB-FM (Las Vegas)
Mix 94.1's Four Corners Food Drive - After a four-year hiatus, Mix
94.1’s “Four Corners Food Drive” returned on November 26-29. In
partnership with the City Mission of Las Vegas, the community donated
over 185,000 cans of food for Vegas' hungry. Each day, the station
encouraged listeners to donate with special “Artist of the Day” promotions: Maroon 5, Plain White T's, James Blunt and Pat Monahan each
donated huge prizes such as autographed guitars, flyaways and exclusive “meet and greets,” which were given to the day's highest donor.
KLUC-FM (Las Vegas)
98.5 KLUC Morning Zoo Toy Drive - Every year,
KLUC kicks off the holiday season with a 12-day toy
drive for HELP! of Southern Nevada and 22 other
local charities in Las Vegas. In 2007, the drive collected 13 tractor trailers full of toys, including over
2,300 new bikes and over $62,000 in gift cards for the
children of Las Vegas. The overflow went to Toys for
Tots, while stuffed animals went to the Police & Fire
Departments for their domestic violence units.
KTWV-FM (Los Angeles)
Make-A-Wish Foundation Site-Visit - Nine-year-old Make-A-WishFoundation client “Ryan” lost eyesight in his left eye at age five, and
now makes use of a prosthetic eye. He mentioned to the foundation
that he really like the WAVE, so on March 24, KTWV invited Ryan to
visit and tour the station.
KRTH-FM (Los Angeles)
12th Annual Earth Day Expo - On April 21-22, KRTH held the 12th
Annual Earth Day Expo at the Los Angeles Zoo to highlight the importance of protecting our environment. Earth Day Expo 2007 featured two
exciting days of music, an environmentally-friendly tie-dye shirt booth,
entertainment and education on how to live an active and productive
life while contributing to an environmentally-safe society. The event
attracted over 20,000 people.
KROQ-FM (Los Angeles)
Wildfire Relief Efforts - KROQ donated 4 Acoustic Christmas 2007 VIP
passes for Wildfire Relief auction and support of Music for Relief. The
tickets raised $ 4,059.
CBS RADIO Minneapolis - The River of Relief
WCCO-AM, KZJK and WLTE came together for “River of Relief,” an
on-air event to provide awareness and raise funds for the Southern
Minnesota flood victims. This live on-air event featured a morning show
broadcast which aired simultaneously on all three radio properties and
featured the WCCO-AM Morning Show and the WLTE Morning Show.
WCCO-AM (Minneapolis)
Pennies for Patients - In January, on-air awareness campaigns on
WCCO Radio Mornings supported the Lymphoma and Leukemia
Society of Minnesota. $250,000 was raised in pennies by grade school
children throughout the state.
Nine-year-old Make-A-Wish-Foundation client “Ryan” visited KTWV-FM (Los Angeles) for a station tour.
CBS RADIO Los Angeles
2007 1st Annual Diabetes Expo - Collectively, five
CBS Stations in Los Angeles were the exclusive
English-language media sponsors of the American
Diabetes Association's 1st Diabetes Expo, June 16, at
the Long Beach Convention Center. It was an all day
event that featured the latest in diabetes-related education, information products and services available.
CBS | Social Responsibility Report
_47
CBS RADIO | Community Outreach
WLTE-FM (Minneapolis)
Adopt-A-Family Radiothon - 102.9 Lite FM supported this annual AdoptA-Family Radiothon December 6 and 7. Over 3,000 individuals/children
received Christmas gifts for their families provided by WLTE listeners
and organized through the Salvation Army. This special program highlighted the Salvation Army and their many programs which help the
community, along with assisting families in need for the holidays.
WINS-AM (New York)
1010 WINS Tomorrow's Newsmakers Awards - WINS identified people
in the community who performed extraordinary deeds in their chosen
fields. Winners were chosen by a panel of judges and profiled on-air.
WINS threw an awards dinner for winners in October, the highlight
of the evening being the presentation of a $10,000 scholarship to a
deserving journalism student.
WFAN-AM (New York)
The WFAN Radiothon - For 18 years, WFAN's spring radiothon has
benefited several children's charities. This 28 ½ hour event topped
all previous records by raising over $4 million plus local and national
awareness for the charities.
WCBS-AM (New York)
Lincoln Tunnel Challenge - This year marked the 22nd anniversary
of the Lincoln Tunnel Challenge fun run for Special Olympics NJ, and
Newsradio 880's 18th year of involvement in the race. The race attracted over 1,800 runners and helped raise more than $75,000 for Special
Olympics NJ.
WCBS-FM (New York)
WCBS-FM continued its partnership with Brooklyn High School of the
Arts through a series of PSAs promoting the initiative designed to get
businesses involved in public education. WCBS-FM also devoted a
section of the www.wcbsfm.com website to the school, featuring news
of the outstanding work accomplished each day by students and faculty.
WWFS-FM (New York)
AIDS Walk New York - On May 20, WWFS participated in AIDS Walk
New York with proceeds helping people with HIV and AIDS while reducing new HIV infections. Fresh 102.7 supported the walk with on-air promos, and the Fresh Team was on-site distributing information and prizes.
WJHM-FM (Orlando)
Operation Cease Fire Rap Against Violence Contest - Listeners of
WJHM were encouraged to write an original song with a message
against gun crime. The 10 best songs were featured on a professionally produced CD and played on 102 JAMZ. The State Attorney's office,
Crimeline and other community organizations partnered.
WOMX-FM (Orlando)
Media Showdown Blood Drive - On June 22 WOMX hosted a blood
drive at the MIX studios for the Florida Blood Centers. The station
“competed” against TV partner FOX 35 for the most blood donors.
Collectively, over 150 pints of blood were collected on that day.
48_
WOCL-FM (Orlando)
Second Annual Extremity Games - In June, WOCL hosted the 2nd
Annual Extremity Games skateboarding competition which highlight
those who have suffered limb loss but have overcome their disabilities
with the use of prosthetics. Participants competed in a version of the X
Games by skateboarding, BMX riding and various water sports.
KYW-AM (Philadelphia)
Laptop Daily Double and Computer Lab Giveaway - KYW Newsradio
gave away 39 laptops and one 10-piece computer lab in September
and October. Twice a day for six weeks, names of listeners who preregistered for the Laptop Daily Double contest were announced and
given one hour to call and claim their Dell laptop. Everyone who called
in to win also nominated a local school to receive a 10-piece computer
lab. The 2007 computer lab went to the Imhotep Institute Charter High
School in the West Oak Lane section of Philadelphia. Since starting the
program in 2001, KYW Newsradio has given away 644 computers to
listeners and area schools.
WOGL-FM (Philadelphia)
98.1 WOGL Loves Our Kids Radiothon - It was a record year for the
“98.1 WOGL Loves Our Kids Radiothon” as the station raised
$600,791 for the Children's Hospital of Philadelphia, bringing the sixyear total to over $2.9 million. The radiothon aired September 13-15.
WIP-AM (Philadelphia)
Big Brothers-Big Sisters Bowling for Kids Sake - In March, WIP and two
of its personalities teamed up for month-long support of Big Brothers
Big Sisters Bowling for Kids Sake to encourage men and women to
become Big Brothers and Big Sisters. WIP was the main radio station
sponsor and helped the organization raise over $173,000.
KDKA-AM (Pittsburgh)
Children's Hospital of Pittsburgh Free Care Fund - 2007 marked the
61st consecutive year that KDKA has supported and raised money for
the Free Care Fund. Without a doubt, this annual Q4/Holiday campaign is Pittsburgh's best-known fundraising campaign. The Children's
Hospital Free Care Fund provides medical care and treatment for
kids within a 150-mile radius of Pittsburgh, regardless of their family's
ability to pay. In 2007, KDKA Radio's campaign brought in more than
$100,000 - and since 1946, has raised more than $15 million. This
annual campaign runs roughly from Thanksgiving through Christmas
and features remote broadcasts from across the Pittsburgh area, as
KDKA takes the campaign throughout western Pennsylvania. The
campaign also features heavy client involvement as KDKA asks each
client in the campaign to make a donation to Children's Hospital. In
recent years, KDKA Radio and Children's Hospital have joined forces
with KDKA-TV and the Pittsburgh Post-Gazette to form the “Free Care
Friends,” which allows all three entities to cooperate on support and
promotion of this campaign.
KUPL-FM (Portland)
Monthly Events - KUPL held at least one event each month. Highlights
included:
CBS | Social Responsibility Report
CBS RADIO | Community Outreach
-11th Annual Valentines Ball, starring Arista/Nashville artist Keith
Anderson (February 10) raised over $10,000 for United Cerebral Palsy.
- The Gretchen Wilson Lunch (March 13) was an acoustic show that
raised $2,000 for “The Coalition of Troop Support.”
- On May 31, KUPL sponsored a self defense class for women.
- October 29, KUPL was live all day from the parking lot at Buster’s
BBQ taking donations for the wildfire victims in California. All $1,500
raised went to the Red Cross Disaster Relief Fund.
- On November 20, KUPL held a live 13-hour “Feed the Hungry”
Radiothon at the Portland Rescue Mission, which raised $60,000 for
food and care of Portland's homeless.
- In December, KUPL, along with the Marines and Safeway, collected
toys for local needy children.
KFRG-FM/KVFG-FM/KXFG-FM (Riverside)
K-Froggers for Kids Radiothon - The “6th Annual K-Froggers for
Kids” Radiothon October 16-17 raised over $608,000 for Loma Linda
University Children's Hospital. For each contribution of $200 or more
during the Radiothon, a new bicycle and helmet were donated to an
underprivileged, fourth-grade student in the Inland Empire who was
nominated by their teachers for their "good citizenship." At a presentation ceremony on November 11, 1,670 bikes and helmets were given to
deserving students.
KYMX-FM (Sacramento)
March of Dimes WalkAmerica - On April 28, Mix 96 was the primary
media sponsor of March of Dimes’ signature annual fundraising event.
KYMX provided significant promotion leading up to the event, was onsite all day with their promotion team and hosted the event with morning
DJ Dave Thomson. The event raised more than $1.5 million for March
of Dimes locally.
KNCI-FM/KHTK-AM (Sacramento)
Fourth Annual Wiffle Ball Tournament - On June 2, KNCI's The Pat
and Tom Morning Show and KHTK held a fun filled day where teams of
three played wiffle ball at Howe Ave Park. All proceeds went directly to
the U.C. Davis MIND Institute. Over $5,000 was raised.
KZZO-FM (Sacramento)
KaBOOM! - On March 30, 100.5 The Zone and more than 300 volunteers gathered at Cordova Meadows Elementary School to finish the
ultimate children's playground. 100.5 The Zone provided call-ins from
the event and music for the volunteers. The station also interacted with
the children and provided fun games and prizes for them.
KYXY-FM (San Diego)
Relief Efforts (Water Drop, Blood Drive, Relief Marathon) - As wildfires
raged across San Diego County, 10,000+ evacuees had crowded into a
make-shift tent city in the parking lot of Qualcomm stadium by Tuesday,
October 23. At 5:40 a.m. the KyXy morning show’s Sonny West and
Susan DeVincent launched “Operation Water Drop,” as the most critical concern was a lack of sufficient bottled water. Broadcasting from
the KyXy parking lot, the morning team collected thousands of bottles
of water in a constant stream of listener drop offs. Four completely full
station vans delivered the water to evacuees throughout the day. By
Friday, October 26, San Diego County was beginning to survey the
damage from a week of wildfire devastation. KyXy teamed with KNSD
7/39 television co-anchoring a morning marathon live broadcast to benefit the Salvation Army and collected over $10,000 in just seven hours.
In another wildfire relief effort, KyXy aided the Red Cross with critical
shortages of blood by presenting a live, all-day broadcast from the San
Diego Chargers’ annual blood drive on November 20. A record 5,000+
people attended the event.
KNCI-FM (Sacramento)
KNCI raised over $300,000 for the local Make-a-Wish Foundation
through a 48 hour radio-thon in September. KNCI was later awarded the
Wish-Maker of the Year award by the Northern California chapter for ten
years of outstanding service and over two million dollars raised.
KSCF-FM (San Diego)
Request For Relief Marathon - As part of CBS RADIO’s quick response
bringing relief to October wildfire victims, KSCF (Sophie @ 103.7)
launched the “Request For Relief Marathon.” As 10,000+ evacuees
made the San Diego Charger’s Qualcomm stadium
their temporary home, the call went out from authorities for donations of personal hygiene goods including
disposable diapers, soap, tooth brushes and tooth(L-R) KYW-AM (Philadelphia) VP/GM David Yadgaroff, Imhotep Institute10th Grade Student Andrew
paste. At 2:00 p.m. KSCF afternoon personality Cristy
Williams and KYW Newsradio/Comcast Laptop Daily Double Winner Sussie Hall.
offered to play any song for listeners willing to bring
donations to the studios. Five hours and 65 requests
later, three station vans full of personal hygiene items
were on their way to the stadium.
KFRC-FM (San Francisco)
Oakland A's MUG Root Beer Float Day - On August
1, KFRC was out along with local TV and sports
celebrities scooping MUG Root Beer Floats at McAfee
Coliseum. Participating celebrities also signed autographs for a fee, with the $40,000 in proceeds benefiting Juvenile Diabetes Research Foundation.
CBS | Social Responsibility Report
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CBS RADIO | Community Outreach
KLLC-FM (San Francisco)
Alice Music 11’s Songs for the Fight Against Breast Cancer - Alice
@ 97.3 released the 11th annual CD to benefit local Bay Area breast
cancer organizations. Proceeds from the 2007 CD benefited the
Community Breast Health Project, the Carol Franc Buck Breast Care
Center, Zero Breast Cancer, the Women's Cancer Resource Center
and the Art For Recovery Breast Cancer Quilts project. The station ran
a 3-month campaign October 2-December 31, encouraging listeners
to purchase the CD at local Starbucks locations. Alice Music 11 raised
$165,000 and released 10,000 CD's. Over the last 10 years, the Alice
CD project has raised $950,000 for local breast cancer organizations.
Mason Dixon has a well-established charity, the “Mason Dixon
Christmas Wish Fund,” that provides for hundreds of families in Tampa
Bay who experience financial challenges due to illness, disability or, in
many cases, hardships created by a spouse serving in the military.
KMPS-FM (Seattle)
KMPS Bike Drive - The station held its 9th Annual Bike Drive on
December 7 to collect new bikes for the Forgotten Children's Fund, a
local organization that grants holiday wishes to children and families in
need. Over 700 new bikes were collected during the five-hour broadcast, which fulfilled all the children's wishes for bikes. Local men and
women from the military assembled bikes while Santa and his elves
personally delivered the bikes, along with hot meals, on Christmas
morning to local families.
WLZL-FM (Washington, D.C.)
Casa Zol - After awaiting funds, the doors finally opened at the Casa
Zol shelter on May 30. Named after El Zol radio station (in honor
and recognition of the station's services and commitment to the Latin
American Youth Center and local community), the shelter will receive
and help homeless and runaway girls.
KYKY-FM/KEZK-FM (St. Louis)
Breast Cancer Survivor Honors - Y98 & KEZK teamed up with National
City Bank during Breast Cancer Awareness Month to accept nominations from listeners who wanted to celebrate the breast cancer survivors
in their lives. On October 18, National City, Y98, and KEZK paid tribute
to 10 breast cancer survivors at the National City Survivor Celebration.
Local jazz artist Erin Bode performed, and National City donated
$50,000 to St. Luke's Hospital on behalf of the National Breast Cancer
Foundation.
KYKY-FM (St. Louis)
Y98 Toy Convoy for Toys for Tots - Throughout the months of November
and December, Y98 teamed up with the US Marine Corp through Toys
for Tots to collect new, unwrapped toys for underprivileged children during the holiday season. The “Y98 Toy Convoy” collected toys at sponsor
locations for six weeks and ended with an all-day live broadcast from
a local mall with the U.S. Marine Corps Toys For Tots. Every show
from Y98 including Phillips and Company, Mid Days with Kelly Corday,
Afternoon Drive with Paul Cook, and the Y98 staff collected toys and
donations for Toys For Tots.
KEZK-FM (St. Louis)
KEZK's Children's Miracle Network Radiothon - In 2007, KEZK's first
Radiothon for the Children's Miracle Network raised over $392,000. All
money raised was split evenly between Cardinal Glennon Children's
Medical Center and St. Louis Children's Hospital in St. Louis. The
Radiothon, held March 7-9, featured 43 ½ hours of live broadcasts from
the two hospitals, and interviews with over three dozen miracle children
and families.
WRBQ-FM (Tampa)
Mason Dixon Christmas Wish Fund - Q 105's morning show host
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WYUU-FM (Tampa)
Thanksgiving Turkey Drive - La Nueva and Sweetbay Supermarket
united for a food drive to assist Metropolitan Ministries, a faith-based
non-profit organization that services poor and homeless individuals.
This year, the station gathered more than 4,000 pounds of turkeys to
help less fortunate families during the holiday season.
WPGC-AM/FM (Washington, D.C.)
Stuff-A-Truck - For the fifth consecutive year, CBS RADIO in
Washington, DC along with Capitol Area Food, Giant Foods, and WTTG
Fox (5) held their annual Stuff-A-Truck event on December 16 at various stores around the DC metro area. This year was a stellar year;
once again, WPGC-AM/FM collected the most in food donations by
receiving 16,435 lbs. of non perishable foods, and received over $8,000
in monetary donations.
WPGC-AM (Washington, D.C.)
Third Annual Pink Fridays - On October 26, Teresa Turner of the Jaye
and Teresa Morning Show broadcasted live for the 3rd Annual Pink
Fridays, held for 100 breast cancer survivors whose names were submitted to be honored by listeners. Each participant received a catered
breakfast, pink tee shirts, manicure and pedicure spa packages, breast
cancer survivors compilation CD courtesy of Malco Records. One winner from the survivors in attendance received the “Queen for A Day”
spa package.
WJFK-FM (Washington, D.C.)
Junkies Poker Open - On April 19, WJFK hosted the Junkies Poker
Open qualifying tournament at Old Dominion Brewhouse in D.C.
Donations from listeners playing in the tournament helped raise $1,040
for the Hoop Dreams Scholarship Fund.
WEAT-FM (West Palm Beach)
Sunny Santa's - WEAT's annual holiday toy drive, “Sunny Santa's,”
took place in November and December. An estimated 5,000 toys were
collected through listeners and sponsors for needy children in South
Florida.
WIRK-FM (West Palm Beach)
Sneakers for Students - Every August for back to school, WIRK holds
“JD's Sneakers for Students.” The program is designed to help underprivileged students receive new sneakers for the new school year
CBS | Social Responsibility Report
CBS RADIO | Local News & Information
(sneakers are the most requested item for children from the Palm
Beach County School board). WIRK collected over 1,000 pairs of
sneakers for students of Palm Beach County in 2007.
Local News & Information
WVEE-FM/WAOK-AM (Atlanta)
Sunday Straight Talk - WVEE is committed to local public service programs and produces its own public affairs show, “Sunday Straight Talk,”
on Sunday mornings from 5-6 a.m. WAOK and WVEE Host/Producer
Tina Douglas hosts this locally produced, pre-recorded program focusing on news, community issues and events. In 2007, a sample of some
of the Straight Talk topics included: community empowerment, family,
health, poverty, finances and religion.
WLIF-FM (Baltimore)
Sunday Morning/On Time - WLIF participated in a daylong series of
interviews with local leaders of the community who represented a
cross-section of interests, including non-profit, health care, education,
community & economic development and government. The information
taken from these interviews was used to determine the most prominent
issues and concerns of the community, which were addressed in weekly
public affairs programming on WLIF. “Sunday Morning,” is a 30-minute
weekly public affairs program, which is produced in-house. In addition,
WLIF aired “On Time,” a weekly public affairs program hosted by Kai
Jackson of WJZ-TV.
WODS-FM (Boston)
Outlook with June Knight - WODS hosts a weekly 20 minute interview
program that airs on Sunday mornings with various topics centered
on the local communities, including schools, public safety, fundraising
efforts, charity events, volunteerism and local church groups.
WBBM-AM (Chicago)
Tornado Warning in Chicago Loop - On the afternoon of August 23
and the morning of August 24, WBBM Newsradio 780 provided nearly
non-stop coverage of an outbreak of severe weather. During the initial
moments of the coverage in the 3 p.m. hour, when downtown Chicago
was under a tornado warning, reporters and listeners provided live
coverage of a virtual play-by-play nature of the severe weather and its
effects.
WDOK-FM (Cleveland)
Cleveland Connection - WDOK's Cleveland Connection program highlights efforts of the communities across northern Ohio in their charitable
efforts. Regular public service elements are employed on air each day
- from blood donation awareness, aids awareness and breast cancer
awareness - keeping listeners informed and involved. While primarily
a music outlet, WDOK promotes regular and responsible voting and
reports extensively on local politics on-air, on www.wdok.com and in
streaming audio.
CBS | Social Responsibility Report
KRLD-AM (Dallas)
KRLD's Ernie & Jay Midday weekday program is committed to giving
North Texans the information and resources they need to be informed
citizens. In 2007, they hosted three debates live in-studio with city leaders. The first on May 11 was between a Farmers Branch city councilman and LULAC Secretary of Foreign Relations over a city ordinance
which, if adopted in an upcoming election, would require tenants to submit proof of citizenship before renting an apartment. The second took
place on June 14 between the two Dallas mayoral run-off candidates.
The final took place on October 29 between the new Dallas Mayor Tom
Leppert and Dallas City Councilmember Angela Hunt regarding the
Trinity River Corridor Project. This ordinance, which was scheduled for
a vote on November 6, would, if adopted, prohibit the construction of
any roads within Dallas' Trinity River levees unless certain restrictions
relating to use, location, number of travel lanes, and speed limits are
met.
WVMV-FM (Detroit)
Motor City Review - Public Affairs Director, Janet Gilmer hosts Motor
City Review, a one-hour talk show that addresses community issues.
The program received a Michigan Association of Broadcasters “Best
Public Affairs Show” award in March. Some examples of guests and
topics that have been discussed on the show are: children's health, animal adoption, aging population, legal and employee rights, and holiday
charity among others.
WRCH-FM (Hartford)
For National Radon month, WRCH interviewed the director of the
Connecticut Lung Association, Margaret LeCriox. The interview brought
to top of mind the fact listeners can buy a radon detection kit for just
$12. The Interview is available on “Lite Replay” at WRCH.com so listeners can take advantage of the information throughout the year.
KILT-FM/KHJZ-FM/KILT-AM/KIKK-AM (Houston)
Houston Weekend Magazine - KILT aired a Public Affairs Program,
“Houston Weekend Magazine,” on Sunday mornings from 5-6 a.m. and
Saturdays from 5-6 a.m., Sundays from 10-11 p.m. and Sunday mornings from 8-9 respectively, which featured three 15-minute segments
treating and addressing significant issues pertaining to the community.
Community leaders and experts in a particular field made contributions,
as well as authors, organization members and volunteers of organizations that provide services to the community. The rest of the show featured the weekly public affairs program, “InfoTrak.”
KXNT-AM (Las Vegas)
Every Monday, Las Vegas Mayor Oscar Goodman joined KXNT's Alan
Stock for 15 minutes to update listeners on local government and city
issues. On the first Monday of each month, the mayor joined Alan in
the KXNT studio for an hour to take listener calls and answer questions
on a variety of issues in relation to the city of Las Vegas. Additionally,
on the second Tuesday of each month, Las Vegas Metro police Sheriff
Doug Gillespie joined Alan Stock in the KXNT studio and discussed topics including graffiti, police procedures during standoffs, officer involved
shootings and how Metro handled incidents involving celebrities.
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CBS RADIO | Local News & Information
CBS RADIO Los Angeles
CBS RADIO Los Angeles stations KFWB-AM, KTWVFM, KRTH-FM, KLSX-FM and KNX-AM individually
and collectively cast a giant light on the communities
they serve illuminating the problems, needs and interest
therein. The stations subscribe to an ongoing process
of ascertainment of Community Leaders to determine
the most significant problems, needs and interest of the
communities they serve. Each of these stations broadcasts significant responsive programming in the form of
PSAs and Public Affairs Programs to meet these issues
head on. They are also very actively involved in events
and programs sponsored for and by community groups
and organizations designed to make a difference within
these important issue areas as well.
WCCO-AM (Minneapolis)
(TOP L-R) City Hall Bureau Chief Mike Dunn, Reporter Steve Tawa, Special Contributor and Moderator
35 W Bridge Collapse - WCCO Radio was instrumental
Larry Kane and Director of Digital News & Media Bill Roswell attend the KYW-AM (Philadelphia)
in coverage of the Minnesota Tragedy. WCCO Radio
“Breakfast with the Candidates.”
Newsroom was the first to report on the bridge collapse
and was the first media outlet to start airing hundreds
of American Red Cross PSA announcements giving
listeners information on the missing and injured. In the
days afterwards, WCCO Radio continued to run PSA
CBS RADIO Portland (KUFO-FM, KXJM-FM, KUPL-FM, KLTH-FM,
announcements with information on rescue workers, major traffic detour
KCMD-AM)
announcements, press conferences, and fund-raising efforts.
Healthcare, particularly, access to regular health care and controlling
the costs therein was the most important issue for the area, as rated by
WCBS-AM (New York)
ascertainment interviews with community leaders. Oregon's uninsured
WCBS Newsradio covers breaking news every day. When a flooding
population grew to 620,000 during 2007, while the number of physirain shut down the nation's largest transit system on the morning of
cians providing primary care services declined. The KUFO, KXJM,
August 8th, New York's Governor ordered a top to bottom review of
KUPL, KLTH and KCMD Public Affairs Department produced a special
what went wrong. WCBS Newsradio met with MTA and other Transit
hour program about Oregon Senate Bill 329, the Healthy Oregon Act,
Officials on ways to improve crisis communication. That counsel was
a framework passed by the 2007 Oregon Legislature to provide health
part of the report sent to Governor Spitzer.
care coverage for all Oregonians. The program featured the authors
of the bill: State Senators Ben Westlund and Alan Bates. Governor
WPHT-AM (Philadelphia)
Kulongoski weighed in through his Chief of Staff Tim Nesbitt, as did
Dom Giordano Bus Trip to Hold their Feet to the Fire 2007 - In April,
Gretchen Morley, Director of the Oregon Health Policy Commission and
The Big Talker 1210 AM talk host Dom Giordano held a bus trip with
Portland health care consultant Bill Kramer. The program focused on
40 listeners to Washington D.C. for the Federation for America's
the future steps and challenges in implementing the Healthy Oregon
Immigration Reform's (F.A.I.R.) “Hold their Feet to the Fire 2007.” The
Act. KUFO, KXJM, KUPL, KLTH and KCMD rely heavily on their
event consisted of dozens of radio talk show hosts from around the
Sunday Public Affairs programming to cover news worthy issues in the
country talking about the issues of immigration reform.
Greater Portland area. To this end, the Sunday Public Affairs programs
deal strictly with the area's most difficult issues and do not venture into
KYW-AM (Philadelphia)
human interest stories.
Reporters Roundup - Breakfast with the Candidates
The Philadelphia Mayoral Democratic primary was one of the hotKCBS-AM (San Francisco)
test races of the year. Five candidates lead the way in vying for the
Documentaries - “Keeping the Faith” is a 14-minute documentary
democratic nod and KYW Newsradio brought them all together for
exploring the conflict between conservative and liberal Catholics in
Breakfast with the Candidates on April 30 from 8-9 a.m. The live debate
the Bay Area, highlighted by the Archbishop's serving of communion
was moderated by Special Contributor Larry Kane. Questions were
to members of the gay nun parody group, the Sisters of Perpetual
asked by KYW Newsradio City Hall Bureau Chief Mike Dunn and KYW
Indulgence. “Alvord Lake” is a 10-minute documentary exploring the
Newsradio reporter Steve Tawa. This hour-long broadcast was videocontinuing conflict between the street people near San Francisco's
taped and made available on the KYW Newsradio website.
Golden Gate Park and the residents and merchants of the HaightAshbury District 40 years after the Summer of Love.
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CBS | Social Responsibility Report
CBS RADIO | Commitment to Local Artists
KJAQ-FM (Seattle)
Northwest Access - JACK fm airs “Northwest Access,” a locally produced public affairs program hosted by Kimi Kline every Sunday from
7-8 a.m. Each week, Kimi features 2-3 segments on different topics
surrounding current events, often spotlighting a different non-profit
organization in the area. Highlights from 2007 include interviews with
Big Brothers Big Sisters Puget Sound, Seattle Humane Society, Everett
Symphony, Northwest Harvest, Washington Homeownership Center,
Operation Homefront, School Zone Safety and Seattle Red Cross.
KMOX-AM (St. Louis)
Hometown Voices - The KMOX/State Farm Hometown Voices tour
began in January 2004. The program was created as a grass-roots
marketing effort to touch communities in KMOX's listening audience.
The marketing department chose one town a quarter and KMOX broadcast its morning show, Total Information AM from local restaurant. The
KMOX Radio morning programming team captured and reflected the
local flavor of the town by interviewing local dignitaries.
WYUU-FM (Tampa)
Hour Tampa Bay - La Nueva airs a weekly public service show titled
“Hour Tampa Bay” every Sunday at 7 a.m., highlighting local topics of
interest to the community. WYUU also airs daily information regarding
local fundraisers and public events. Additionally, La Nueva sets aside
local air time for public service announcements Monday-Sunday in all
day parts.
WTGB-FM (Washington, D.C.)
WTGB "Green Scene" Public Service Announcements - From February
3 to December 31, announcements voiced by WTGB and members
of the environmental awareness community educated listeners on ways
to recycle, reduce waste, save water and other tips to help save the
environment. The announcements aired over 2000 times throughout the
year.
WLZL-FM (Washington, D.C.)
Carta Migratoria - In May and June, El Zol talent traveled through
Washington, DC, Maryland and Virginia on a campaign/tour to collect
letters from legal US Citizens for a new measure in support of legal
immigration status for those residing in this country illegally. Their hard
work led to a live broadcast with national radio host “Piolin,” who gathered letters throughout the country. El Zol hosted the final location for
the letter collection before presenting them to Congress.
Commitment to Artists
WVEE-FM/WAOK-AM (Atlanta)
Soul Sessions - For the second year in a row, WVEE and WAOK continued to bring its special Soul Sessions concert series to its listeners.
Soul Sessions take place in small venues, making listeners feel connected to the artist. This year, Soul Sessions included: Robin Thicke,
Fantasia, Lionel Richie, Joe, Chris Brown, and Jay-Z.
CBS | Social Responsibility Report
WLIF-FM (Baltimore)
Book Bash - This annual event brought together food and authors
while giving attendees an opportunity to meet many local, regional and
national authors while sampling food from some of Baltimore's finest
restaurants and caterers. Book Bash was the major fundraising event
in 2007 for Literacy Works, an organization that provided teaching and
support to Baltimore County residents.
WZLX-FM (Boston)
Rock n' Roll Fantasy Camp - WZLX helps develop new local artists by
soliciting tapes and CDs from local talent without contracts. The local
talent compete for the chance to be in the “Rock n' Roll Fantasy Camp”
to help further their careers. The camp provides small group instruction from celebrity musicians, demo and video production, networking
opportunities with successful musicians and top industry executives and
more. The competition also gives the station opportunity to play material from “unknown” local artists to which it would otherwise have been
unexposed.
WBMX-FM (Boston)
Mix Lunch Showcases 2007 - In an effort to support new and upcoming
artists, WBMX continually welcomes new artists into the WBMX offices
to perform for the staff and programming department. These lunches
are a great way for the radio station staff to familiarize themselves with
new artists and ask questions about the performer and their music.
Some new artists that participated in New Artist Lunches in 2007 were
Morrison, Vega 4 and many others.
WXRT-FM (Chicago)
Local Anesthetic - WXRT hosts Chicago's longest-running radio show
devoted to local artists and music. XRT veteran Richard Milne offers
a weekly overview of Chicago's music community, featuring exclusive
interviews and live performances, as well as artist profiles of the area's
top musicians and leading cultural figures. The city's undiscovered
talent also benefit from Anesthetic's “open door policy” for demo submissions, several of which are played on the air. Between Sunday
episodes, Local Anesthetic Capsules are played during the week, giving
weekday audiences a “dose” of local music and artist information.
WKRK-FM (Cleveland)
High School Rock-Off - WKRK is the official radio station sponsor of the
2008 Tri-C High School Rock-Off at the House of Blues. The competition is open to band members enrolled in Grade 12 or lower at the time
of the competition. Entries are judged on musicianship, technique and
professionalism.
KLLI-FM (Dallas)
Music Industry Symposium - LIVE 105's local music workshop held
November 14 at Ex'Pression College brought over 400 listeners and
local bands to attend a free music industry symposium designed to
help local musicians take their band to the next level. Hosted by Music
Director/APD Aaron Axelsen, panelists included Braden Merrick from
Merrick Management (former Killers manager), Haley Jones from RED
Distribution (record company), Adam Carson from the band AFI, Rick
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CBS RADIO | Commitment to Artists
Mueller from Live Nation (concert promoter), Dana Kamian from Slim's
nightclub, Jordan Kurland from Zeitgeist Management and Shane Tobin
from iMeem (online music social network platform).
WVMV-FM (Detroit)
The Jazz Cafe Discovery Series - Every Sunday night at 11, Smooth
Jazz V98.7 airs the "Jazz Discovery Series," a one-hour show that
gives listeners the chance to hear the hidden talent of Detroit's music
community, focusing on local upcoming jazz musicians and artists. All
artists and musicians are recorded each week at Music Hall.
KMXB-FM (Las Vegas)
Experience the Music - Mix 94.1 continued to have listeners
“Experience the Music” with exclusive Underground Lounges, Meet and
Greets, and Blackjack promotions. In 2007 the station produced eight
Underground Lounges, three Blackjack promotions, and three meet and
greets at various locations, getting Mix 94.1's audience “up close and
personal” with their favorite bands and performers. Artists in this series
included: KT Tunstall, Goo Goo Dolls, Vanessa Carlton, Plain White T's,
Vertical Horizon, Daughtry, Finger 11 and Fuel, Buckcherry, Fall Out
Boy, Snow Patrol, Maroon 5, Nelly Furtado and Hinder.
WTIC-FM (Hartford)
Acoustic Café - WTIC-FM's Acoustic Café music series showcases new
and upcoming talent by having them perform live for the station audience at a private venue. In addition, WTIC-FM promotes the talent's
music by playing their music on-air. WTIC-FM also features local talent
on its morning show and at live concerts sponsored by the station.
KXTE-FM (Las Vegas)
It Hurts When I Pee - Every Sunday night, the station features its new
music specialty show that introduces new, independent, unsigned
music, as well as interviews and in-studio performances from these
acts. The show was expanded an additional hour in 2007 to meet the
demand of more local and independent music.
WZMX-FM (Hartford)
Saturday Night Showdown - WZMX provides a show on Saturday
nights that allows local artist to submit their music to compete with
other local artists. The “Saturday Night Showdown” is a great way to
showcase Hartford's best talent.
KROQ-FM (Los Angeles)
KROQ L.A. Invasion - This concert at the Home Depot Center featured
a locals-only stage in an effort to promote local artist awareness.
KILT-FM (Houston)
Studio KILT - This exclusive listener and artist experience hosts 20
listeners, up close with artists. Listeners won a once-in-a-lifetime opportunity to hear artists discuss their music and career, as well as interact
with them. In 2007, KILT had some of the biggest names in country
music including Vince Gill, Blake Shelton, Kenny Chesney and Carrie
Underwood.
WLTE-FM (Minneapolis)
102.9 Lite FM’s “Christmas Under the Lights” concert featured the
Trans Siberian Orchestra at the Target Center. One dollar from every
ticket sold went to the Greater Minneapolis Crisis Nursery. With the
station’s support, the cause was able to raise over $19,000 for the
Nursery.
WXRK-FM (New York)
Domestic Disturbance - 92.3 K-ROCK's Internet channel hosts a weekly
local music show called “Domestic Disturbance” that is devoted to tristate area artists. Local and unsigned
artists are encouraged to submit their
music on the station's website. In 2007,
KSCF-FM (San Diego) was at San Diego’s “Art Splash,” where local band Appleseed played for fans and listeners.
K-Rock hosted concerts showcasing local
musicians, including unsigned New Jersey
band Ours, and unsigned New York band
Madison Strays. Some of these events
were free to the public and some had a
minimal cover charge. Two shows, one in
October, with New York band, Coheed &
Cambria, and one in December with New
York band, The Bravery, had admission
costs of only 92 cents.
WYSP-FM (Philadelphia)
“Loud and Local” and “Exposed” 94WYSP pays special attention to new
and undiscovered music with two onehour shows called “Loud and Local” and
“Exposed” every Sunday night at 9 and
10. Hosts Tommy Conwell, a Philadelphia
area musician, and WYSP Music
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CBS | Social Responsibility Report
CBS RADIO | Commitment to Local Artists
Director Jeff Sots hand pick the best new rock and alternative tracks
to play each week for an audience that is hungry to hear brand new
rock. Independent artists are often highlighted on the show and many
burgeoning acts are interviewed for the program before their careers
launch.
KUPL-FM (Portland)
Every weeknight at 10:15, KUPL features “Locals Only,” which plays
and highlights music from a local band/singers. Throughout the year,
KUPL involved local bands/singers at events by inviting them to play
live at pre-concert parties/events. In 2007 KUPL did various private
lunchtime concerts with brand new artists out of Nashville. Members
of the KUPL Loyal Listener Club are invited to hear the new music and
have lunch with artists. In 2007, the station had Taylor Swift, Kellie
Pickler, Steve Holy, Joe Nichols, Clay Walker, Memorie, Marcel, James
Otto, Mark Wills, and Chuck Wicks.
KSFM-FM (Sacramento)
The Future Flava Show - For three years running, Waynee Wayne,
D.O.A. and Big Al, have hosted “The Future Flava Show” every Sunday
night at 8. The show exclusively features thriving local recording artists,
focusing on exposing local talent while educating listeners about the
music business.
KSCF-FM (San Diego)
Art Splash/Unsigned Sunday - KSCF was the exclusive radio partner
for San Diego's “Art Splash,” a street fair promoting and benefiting the
arts within the community, on September 23. Chalk art street etchings,
live performance art, extraordinary stage and meandering performers
as well as a special performance from local band Appleseed (featured
on KSCF's “Unsigned Sunday” show, which showcases the music of
unsigned artists nominated by fans and listeners) were fair highlights.
KYCY-AM (San Francisco)
The INDIE Pool and Shibuya Airwaves - On the stream, KYOURadio.
com offers locally-produced programming focusing on local artists in
the Bay Area music community. The longest running of these programs,
"The INDIE Pool," has been on the air since the summer of 2005
and features interviews and music from independent artists, labels
and bands. The other program, "Shibuya Airwaves," caters to San
Francisco's large Asian audience and features artists from the local and
international Asian music community.
Bite, featuring 13 different comedians throughout the weekend. An estimated 450,000 people attended the 2007 festival.
KZOK-FM (Seattle)
“School of the Rock” - From November through January, KZOK and
the Bob Rivers Show asked high school marching bands to perform
their version of a classic rock song. The station received over 46 high
school entries, and four schools won large prizes including $10,000 and
$5,000 for the school band program and new drum kits.
WSJT-FM (Tampa)
WSJT frequently airs the music of many local and regional artists,
including Eric Darius, B.K. Jackson, Les Sabler, Allon Sams, TFoxx,
Paul Howards, Richy Kicklighter, Mike MacArthur, and Gene Cannon.
The station's airplay has led to increased exposure and career opportunities for these musicians, and has been an important factor in the
national and international success enjoyed now by Eric Darius and Les
Sabler specifically.
WLZL-FM (Washington, D.C.)
Arte de America Hispana - On February 8, El Zol staff members participated as judges in the Hispanic Yellow Pages search for a cover
contest. El Zol promoted the opportunity for local artists to send in their
cover drawings, with a focus on Latinos in the Washington D.C. metropolitan area. More than 40 participants entered the art contest.
WPBZ-FM (West Palm Beach)
Buzz Bake Sale - WPBZ held the 12th annual “Buzz Bake Sale” concert
festival on December 1. Fifteen national acts performed while six local
bands performed at the local stage. Over 20,000 listeners attended the
music festival.
WMBX-FM (West Palm Beach)
Local Love - WMBX began its “Local Love” Sunday radio show in
February of 2004 to highlight artist from the South Florida area and give
them the chance to be heard by their community. The show airs every
Sunday night.
KPTK-AM (Seattle)
“Live at Lunch” and “Bumbershoot” - In July and August, KPTK supported the Downtown Bellevue Association by promoting its “Live at Lunch”
concerts which feature music from local artists. Then, at the beginning
of December, KPTK helped support local artists and musicians by supporting Bumbershoot, the local music and art festival. Bumbershoot is
a 3-day festival giving local musicians, artists, dancers and others the
opportunity to show off their talents.
KJAQ-FM (Seattle)
Bite of Seattle - From September 20-22, JACK fm teamed up with
Bacardi to sponsor one of the six entertainment stages at this year's
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Focus:
With military personnel fighting wars overseas, CBS
RADIO stations lifted voices (and spirits) across the miles
WODS-FM (Boston)
Between Thanksgiving and Christmas, WODS featured on-air greetings from local US troops stationed
throughout the world. The station also featured several
video Troop greetings on its website.
KLUV-FM (Dallas)
Military Mom's Luncheon - 98.7 KLUV saluted Military
Mom's on May 19 and November 3 with a special luncheon for 50 mothers of active duty soldiers at Texas
Land & Cattle.
KYW-AM (Philadelphia)
Delaware Valley On the Front Line - KYW
Newsradio's Michelle Durham reported stories of
people from the Philadelphia region serving in the
Persian Gulf. For this week-long series (October
8-12), Durham lived on the nuclear powered aircraft carrier U.S.S. Enterprise and visited an oil
rig in the Persian Gulf to give KYW Newsradio listeners a first-hand account of what it's like to live,
fight and work on the front lines.
KMOX-AM (St. Louis)
"Support Our Troops" Rallies - The station partnered with the International Brotherhood of Teamsters,
A Soldier's Wish List and the American Red Cross to
send 2,000 care packages to troops serving overseas.
At each location, several dozen volunteers sorted
donated items and carefully created individual packages of items such as snacks, toiletries and books.
WQYK-FM (Tampa)
Operation Soccer Ball - WQYK received a letter from
a mother with a son serving in Iraq who was collecting
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(Top) KLUV-FM
(Dallas) honored 50
military moms with
a free luncheon; (L)
WQYK-FM (Tampa)
collected over 3,000
soccer balls for US
troops to distribute
to Iraqi children.
soccer balls to send to him. The letter explained that
the soldiers pass the balls out to the Iraqi children as
a goodwill gesture and it's these same children who
have many times pointed out hidden explosives to the
troops. The mother was hoping to collect 1,000 balls;
with support from WQYK's listeners and clients, the
station collected over 3,000 balls and enough money
to ship them overseas.
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CBS Outdoor
As the out-of-home media division of CBS Corporation,
CBS Outdoor has a long and well-established record of
public service and community activism dating back to
its founding. As North America's largest outdoor media
enterprise, CBS Outdoor serves communities across
the continent, large and small, from highway billboards
to bus kiosks to railway stations. Additionally, the division has grown its footprints across the globe, in Europe,
China and South America.
With both traditional outdoor and transit properties, CBS Outdoor gives advertisers
breadth of coverage across vast geographies and depth of coverage, providing multiple
media opportunities in key markets. CBS Outdoor is the world's third largest out-of-home
media company with the Number One North American presence throughout the United
States, Canada and Mexico; and across Europe in the United Kingdom, Ireland, France,
Italy, the Netherlands and Spain under the Viacom Outdoor International division.
With more than 1 million signs in its portfolio, CBS Outdoor has staked a proud tradition of giving back to the communities
in which it serves, through free media, donations, and charity drives.
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An example of CBS Outdoor’s billboards that use new materials for lighting and banners.
Focus on the Environment
As the country’s second-largest billboard company, CBS Outdoor is
on the forefront of efforts to reduce the billboard industry's reliance on
less-than-environmentally-friendly materials, cut waste, and use less
electricity in its business. This undertaking by CBS Outdoor, its suppliers, advertisers, and other CBS business units involves new materials
for lighting and banners and changing generation-old habits in our
daily operations.
Industry-wide, there are approximately 170,000 billboards dotting
expressways around the country. Nearly all of these 48-foot-long
billboard bulletins are covered with ad banners made from polyvinyl
chloride, or PVC. Additionally, another 200,000 or so smaller billboard
posters are covered with thick paper panels. Neither the PVC banners
nor the paper billboard materials are practical to recycle or reuse.
CBS Outdoor is phasing out the use of PVC vinyl ad sheets and
paper in favor of a new product made of recyclable polyethylene (PE).
The banners also are about one third the weight of the traditional
75-pound billboard vinyl, which enhances the safety of employees
handling it regularly.
In addition, the lighter banners will mean reduced reliance on large
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trucks and machinery to transport and install the ads.
Replacement banners are just one of the industry's endeavors for
more environmentally-conscious operations. When it comes to more
efficient lighting systems, CBS Outdoor is using a new prototype
from a synergy between our billboard and entertainment arms. The
CBS television production team in Los Angeles was looking for new
lighting for TV studios. It experimented with lower-wattage bulbs and
suggested they could be used in the billboard business as well. This
type of forward thinking and experimentation translates into a brighter,
greener future for CBS Outdoor and the environment.
Highlights
In addition to the division’s environmental focus, the following is just
a sampling of the projects CBS Outdoor and its many field offices
championed throughout 2007:
Detroit (Michigan)
- Annual open house called “Outdoor 101” done in collaboration with
Northwood Institute’s Marketing/Advertising students.
- Employees support local school systems by discussing marketing
at career days and speaking with students about outdoor advertising
opportunities.
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CBS Outdoor
Grand Rapids (Michigan)
- Grand Rapids community project in the Roosevelt neighborhood
eliminating or painting over all the graffiti.
LSU Sports Properties (Louisiana)
- Cleaned and renovated the playground at Polk Elementary
School in Baton Rouge. Former Louisiana State University student
athlete, Shaquille O’Neal spoke to the children about the importance of education prior to the playground renovation.
- LSU Sports Properties refurbished the library at Polk Elementary,
replacing bookshelves, painted and installed new carpeting.
- For both projects,
CBS Outdoor involved
the CHAMPS Lifeskills
program at LSU, allowing
current student athletes to
participate in the renovations. Staff worked with
members of 84 Lumber,
who covered all associated costs.
Nashville (Tennesee)
- Celebrate Art in School
Minneapolis
(Minnesota)
- Salvation Army Adopt-AFamily Program
Phoenix (Arizona)
-Special Olympics Open as part of the FBR
Open
- Make A Difference Day at Osborn
Elementary School
- Hon Kachina Council Volunteer Awards
Dinner
- Super Bowl Host Committee
- Boys & Girls Clubs
- Scottsdale Charros
- Phoenix Thunderbirds
- Fiesta Bowl Committee
- Arizona’s Children Association
(Top) Washington, DC / Baltimore staff took 35 public school children and their families from the DC area to the
Ringling Brothers & Barnum and Bailey Circus; (L) Former LSU student athlete, Shaquille O’Neal (center), spoke to
children about the importance of education prior to the playground renovation; (Bottom) LSU students, CBS Outdoor
and 84 Lumber staff worked to rennovate the playground at Polk Elementary School in Baton Rouge.
San Francisco / Oakland / Berkley
- Stockton Children’s Home – employees collected items plus cash donations during the
month of December.
Washington, DC / Baltimore
– CBS Outdoor took 35 students from DC-area public schools to the
Ringling Brothers & Barnum and Bailey Circus of Dreams. 70 tickets
were donated to elementary school students and their families.
- DC Public Schools Community Partnerships
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- Leukemia and Lymphoma Society – raised money and walked
- Sponsored First Annual Life & Breath Award Gala – American Lung
Association of DC.
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10
SHOWTIME Networks
For over 30 years, SHOWTIME has been in the premium
cable business offering viewers cutting-edge origninal series,
thought-provoking original movies, insightful documentaries,
first-run theatrical motion pictures, special live musical and
comedy events, world-class boxing and mixed martial arts.
SHOWTIME's current slate of immensely popular series, including THE TUDORS, WEEDS, DEXTER, CALIFORNICATION,
BROTHERHOOD, THE L WORD, THIS AMERICAN LIFE and
TRACEY ULLMAN'S STATE OF THE UNION, have brought the
network unprecedented critical acclaim and broken new ground
in the world of television.
SHOWTIME has always been very progressive and forward-thinking with respect to
both its programming and sense of social responsibility. The Company has a long
history of being actively involved with a number of community organizations and of
contributing to numerous charities.
SHOWTIME was at the forefront in embracing and promoting diversity, encouraging HIV/AIDS and breast cancer activism,
employee volunteerism, and other community outreach efforts.
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These efforts are ongoing (with some initiatives and employee
involvement spanning many years). The following pages represent the scope of SHOWTIME’S commitment to its viewers and
the community at-large.
Programming
SHOWTIME was one of the first cable television networks to
make a concerted effort to create and air programming for and
about traditionally underserved audiences, specifically, members of the Latino, African American and gay communities. The
Company welcomed the participation of talented artists from
these groups both in front of and behind the cameras. In its
series and Original Movies, SHOWTIME also tackled important
subject matter including issues dealing with HIV/AIDS, child
abuse, discrimination, and hunger in America, to name but a few.
For example, SHOWTIME financed a documentary called AFTER
INNOCENCE, profiling seven men who had been wrongfully convicted and later proven innocent by DNA evidence with the help
of lawyers from The Innocence Project. The film, which debuted
in theaters a few years ago and appeared on SHOWTIME in
2006 and 2007, has played a significant role in educating the
public about the tragedy of wrongful convictions and reforms needed in
our criminal justice system.
As a result, The Innocence Project honored SHOWTIME and
Chairman & CEO, Matt Blank, at its first annual gala in April 2007.
The work of the Innocence Project remains very much in the news, as
an increasing number of wrongful convictions have come to light as a
result of advances in DNA technology.
SHOWTIME is also committed to supporting the fight against HIV/AIDS
and educating viewers. In 2007, the network aired several important
films on this pandemic, including BEAT THE DRUM, DEAR FRANCIS,
THE BICYCLE and THREE NEEDLES. THREE NEEDLES depicted
the spread of HIV/AIDS around the world and garnered SHOWTIME
a Cable Positive 2007 “POP” Award for Positively Outstanding
Programming. For World AIDS Day in December, SHOWTIME aired
the eye-opening documentary, POSITIVE VOICES: WOMEN AND
HIV.
Other programming dealing with important issues that appeared on
SHOWTIME in 2007 included:
- AN INCONVENIENT TRUTH - The Al Gore documentary about global
warming;
- SEMPER FI - a documentary about a gay Marine's journey through
military life and the war in Iraq;
- BUD GREENSPAN PRESENTS PRIDE AGAINST PREJUDICE:
THE LARRY DOBY STORY - a documentary about the first African
American to play professional baseball in the American League;
- FALL FROM GRACE - a documentary about a homophobic minister
named Fred Phelps whose congregation is known for protesting at the
funerals of gay soldiers who fought in Iraq;
- OPEN WINDOW - a fictional movie about rape starring Robin Tunney
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Agusta Moriba (L) and Jessica Franklin were student winners of the SHOWTIME-sponsored
poster contest for National HIV Testing Day. SHOWTIME printed posters that were displayed
throughout Harlem to encourage residents about free testing at various neighborhood clinics.
and Cybill Shepherd. SHOWTIME aired a PSA after this movie featuring a rape center hotline number.
Diversity
SHOWTIME was a forerunner among companies in championing
diversity, and continues to make diversity a priority in its workplace and
programming.
The Company is a strong supporter of several non-profit industry organizations that work to increase diversity in the cable, satellite, and telecommunications businesses. These include:
- NAMIC (National Association for Multi-Ethnicity in Communications)
- The Walter Kaitz Foundation administered by the NCTA (National Cable Television Association)
- The T. Howard Foundation (THF)
- Women in Cable Telecommunications (WICT)
SHOWTIME has also been a strong advocate for gay rights and was
one of the first companies to offer same-sex partner benefits. The
Company is a supporter of the Gay and Lesbian Alliance Against
Defamation (GLAAD), the Human Rights Campaign (HRC), Power Up,
and The New York City Gay & Lesbian Anti-Violence Project, among
other organizations that fight for equal rights in the LGBT community.
In 2007, SHOWTIME allowed HRC to host premiere screening parties
for THE L WORD and provided sponsorship of other HRC events.
A number of executives at SHOWTIME have served on, and are currently members of, the Board of Directors of these and other organizations that promote diversity:
- Matt Blank currently serves on the NCTA and FCC diversity committees
- Ray Gutierrez, EVP, Human Resources and Administration, is on the
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SHOWTIME
Board of Directors of NAMIC.
- Gwen Marcus, EVP and General Counsel, is a Board Member of
New York City's Lesbian, Gay, Bisexual & Transgender Community
Center. Gwen also serves on the Board of Directors of the Theatre
Development Fund which is involved in many worthy endeavors, including enabling people with disabilities and inner-city students to attend the
theater.
- Tom Hayden, SHOWTIME EVP/General Manager Smithsonian
Networks, is on the Board of the T. Howard Foundation, along with Kelly
Parker, SHOWTIME VP, Point of Sale.
- Sara Clarke, SVP, Strategy, Analysis & Communication, is a Director
at Large for the NY Chapter of WICT. Sara also serves as a Board
Member of Global Action Project, a non-profit that develops youth leaders through media production and discussion of world issues.
The T. Howard Foundation (THF) recruits women and people of color
to serve as interns in companies in the multimedia and entertainment
industries. SHOWTIME has been participating in the THF intern program for quite some time, employing on average two interns per year,
some of whom have gone on to become permanent employees of our
company.
Several of the above organizations present annual awards to cable
networks whose programming promotes diversity. SHOWTIME's
programming has frequently been nominated and won numerous
awards. In 2006, THE L WORD received the GLAAD Media Award
for “Outstanding Drama Series,” and was nominated again in 2007
and 2008. In 2007, SHOWTIME received nine NAMIC Vision Award
nominations, more than any other network, and three wins. Additionally,
for each of the past seven years, Cable Positive at its annual “POP”
Awards for Positively Outstanding Programming has recognized
SHOWTIME for its HIV/AIDS-related programming.
SHOWTIME has also received awards from a number of Gay &
Lesbian support groups. In 2007, the LA-based non-profit Outfest,
which raises funds to showcase and preserve artistic expression and
LGBT films, honored SHOWTIME for 30 years of groundbreaking LGBT
programming. At this star-studded event, Outfest honored SHOWTIME
President of Entertainment, Bob Greenblatt, with a Legacy Award.
First Amendment Protection
SHOWTIME also supports several organizations that work to protect
First Amendment rights. These include People For The American Way,
The Creative Coalition, and the Media Law Resource Center.
Matt Blank is currently on the Board of the Creative Coalition.
Community Outreach
For many years, SHOWTIME has been a supporter of a number of
community-based organizations. Principal among these are the Harlem
Children's Zone (HCZ), which helps disadvantaged children and families
in Harlem, and PENCIL (Public Education Needs Civic Involvement in
Learning).
Matt Blank has been a Trustee of the Harlem Children's Zone for over 10
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years. Showtime employees have volunteered to help HCZ in numerous
ways, including mentoring and tutoring students and assisting HCZ with
various projects.
In 2004, SHOWTIME made a five-year commitment to fund an HIV/AIDS
prevention program at HCZ to educate teenagers in the Harlem community, one of the areas in New York City hardest hit by the epidemic. Each
year, SHOWTIME contributes $25,000 toward the program and Matt
Blank, who spearheaded this initiative, personally matches this amount.
As a result, hundreds of at-risk teens now have a greater understanding
of the disease, are much less likely to contract it, and have a greater
empathy for those afflicted.
Part of this program includes an annual “Health Summit,” coordinated
at the Harlem Children's Zone where, for the past several years, over
200 teens have gathered to listen to guest speakers, including medical
professionals, and to discuss HIV/AIDS prevention. The students also
participate in a poster contest sponsored by SHOWTIME for National
HIV Testing Day in June 2007. The posters, which are printed by
SHOWTIME and displayed throughout Harlem, encourage residents to
take advantage of free testing at various neighborhood clinics.
For the past six years, SHOWTIME has also sponsored a basketball
tournament at the Harlem Children's Zone. This program evolved
at the suggestion of SHOWTIME employees who were participating in SHOWTIME's mentoring program for young people in Harlem.
Recognizing a need for after-school activities, the SHOWTIME employees came up with the idea of a basketball tournament and it has been
an immensely popular and on-going spring event ever since. The tournament also emphasizes the importance of academic achievement and
includes a career day forum.
SHOWTIME's Chairman and CEO, Matt Blank, also serves on the Board
of PENCIL, a non-profit organization which assists NYC public school
children by encouraging corporate leaders to participate in its “Principal
For A Day” program and support other initiatives to improve New York
City's public schools. Through the “Principal For A Day” program, Matt
Blank has visited schools in Queens and the Bronx, while Ray Gutierrez,
EVP, Human Resources and Administration, has for many years visited a
Brooklyn school with a largely Hispanic student body. SHOWTIME has
donated equipment to the schools, funded trips for academic purposes
and sponsored other beneficial programs, such as a video contest. Ray
was invited to be a graduation-day speaker at the Brooklyn school (the
High School for Enterprise, Business and Technology) and to serve as
a judge at the school's science fair. He also helped students get funding for trips in 2007 to The Hague to learn about the work of the United
Nations.
Matt Blank also takes time out to speak to students when invited by various schools and universities. In March 2007, Matt was invited to speak
at the Bronx High School for Science and Math by a colleague and fellow Board member of the Harlem Children's Zone who is serving as a
“Teach For America” math teacher at this inner-city school.
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SHOWTIME
SHOWTIME employees in offices other than New York are also involved
with various charities in their respective communities. On the west coast,
the SHOWTIME office in Los Angeles is affiliated with several worthy
organizations whose outreach extends to disaffected communities in the
area. To help those living with HIV/AIDS, SHOWTIME has contributed to
Camp Laurel which provides support programs for children and families,
and to Project Angel Food which delivers free meals to people suffering from the disease. The Los Angeles office also supports Shane's
Inspiration which builds accessible playgrounds for children with disabilities, and has helped newly emancipated foster care youths of Alliance
for Children's Rights, by providing housewares and gift cards to assist
them in their transition to independent living. Additionally, senior executive Richard Licata, EVP, Corporate Communications, is on the Board of
the Make a Wish Foundation of Greater Los Angeles.
Health-Related Activism–Support of Cable Positive and the NY
AIDS Service Center
HIV / AIDS
SHOWTIME has long been a major supporter of Cable Positive, a small
not-for-profit group which, for the past 15 years, has mobilized the
resources of the cable and telecommunications industries to raise HIV/
AIDS awareness, and to support prevention and care programs.
Ray Gutierrez is a member of the Board of Cable Positive and serves
on its Executive Committee. Matt Blank was chosen to be the honoree
at Cable Positive's annual gala in 2004. Many SHOWTIME employees
across the country are involved with local chapters of Cable Positive.
SHOWTIME also supports other AIDS organizations affiliated with Cable
Positive, such as the New York AIDS Service Center, which honored
SHOWTIME in December 2005.
SHOWTIME employees have, for many years, participated in the New
York and Los Angeles AIDS Walks. Traditionally, SHOWTIME was the
largest AIDS Walk fundraiser among the many companies participating,
due largely to the efforts of SHOWTIME's Gwen Marcus who would
annually raise extraordinary amounts in the range of $50,000 to $80,000
to benefit the Gay Men's Health Crisis.
Breast Cancer
The under-10 division of P.S. 154, winners of the May 2007 Harlem Children's Zone Basketball Tournament (sponsored by SHOWTIME), proudly display their trophies alongside Sharon Whitt
(L), an attorney at SHOWTIME and volunteer tutor, and Parent Coach Tenato Perez (R). SHOWTIME employees came up with the idea of a basketball tournament at HCZ.
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SHOWTIME
SHOWTIME employees on the West Coast have raised money for,
and participated in, the Susan G. Komen Foundation Race for the
Cure. The Foundation is dedicated to breast cancer education and
research about causes, treatment, and the search for a cure. When a
character on SHOWTIME's series, THE L WORD, passed away from
breast cancer in a story line in 2006, SHOWTIME referred viewers for
more information on the disease to the Susan G. Komen Breast Cancer
Foundation and the Mautner Project, a health service for lesbians.
In 2006, a number of designers were commissioned to create clothing
and accessories inspired by THE L WORD. This collection was sold
online and in trendy retailers across the country. A portion of all proceeds was donated to the Susan G. Komen Breast Cancer Foundation
and the Dr. Susan Love Research Foundation.
In a testament to the positive impact that programming can have, an
anonymous donor was so moved by THE L WORD’s breast cancer
story (in which one of the main characters, a tennis athlete named
Dana, died of cancer) that they gave $1 million to the Dr. Susan Love
Research Foundation to create an "Erin Daniels and Leisha Hailey
Fund for Breast Cancer." (Erin Daniels played Dana and Leisha
Hailey played Alice, Dana's girlfriend.) The donation is the largest ever
received by the Foundation. The donor also committed to match donations to the Foundation on a dollar for dollar basis. This is quite a vivid
and touching example of the power of this groundbreaking series to
impact and help save women's lives.
hope, grace, and love. These women inspire me. And for that opportunity, I am thankful.”
Dr. Susan Love, who is one of the eminent breast cancer researchers
in the country, served as a consultant to THE L WORD about breast
cancer and in fact appeared in an episode as herself. THE L WORD will
return for its sixth season in 2009.
Public Service Announcements & Charitable Contributions
SHOWTIME is a commercial-free network, but has been regularly airing
public service announcements on two topics: HIV/AIDS and parental
control of cable channels. In 2007, the Company aired 30-second
PSA's on SHOWTIME on these two issues throughout the year. As
mentioned earlier, following the movie, OPEN WINDOW, which aired
on SHOWTIME, the network featured a PSA with a rape center hotline
number.
In response to the devastating Southern California wildfires in the fall
of 2007, SHOWTIME produced and aired a series of PSA's and also
made a large donation to the American Red Cross. SHOWTIME makes
numerous contributions of varying amounts to charities on a regular
basis.
In addition to the PSA production costs and on-air media value which
total almost $2 million, in 2007 SHOWTIME contributed almost $1 million in direct and in-kind donations to over 110 non-profit organizations.
“I was honored to tell Dana's story,” says Daniels, “and despite her sad
and tragic end, she was no less inspiring. As Dana, I heard many stories we were not able to tell. I spoke with many women who fight breast
cancer every day, and who survive with fierce determination, courage,
(L) Erin Daniels as Dana and (R) Leisha Hailey as Alice on SHOWTIME’s THE L WORD. After the character of Dana died of breast cancer, an anonymous donor gave $1 million to the Dr. Susan Love Research Foundation in the character’s honor.
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Simon & Schuster
Simon & Schuster is a global leader in the field of general
interest publishing, dedicated to providing the best in fiction
and nonfiction for consumers of all ages, across all printed,
electronic, and multimedia formats. Founded in 1924 by
Richard L. (Dick) Simon and M. Lincoln (Max) Schuster, its
initial project was a crossword puzzle book, the first ever
produced, which was a runaway bestseller.
From that, the company has grown to become a multifaceted publishing house
that publishes 1,900 titles annually, and whose seven divisions – Adult Publishing,
Children’s Publishing, Audio, Digital, and international companies in the United
Kingdom, Canada, and Australia – are home to some of the most distinguished
imprints and recognizable brand names in the world of publishing. Simon & Schuster
and its imprints have won 54 Pulitzer Prizes, and been the recipient of numerous
National Book Awards, National Book Critics Circle Awards, Grammy Awards, and
Newbery and Caldecott Medals.
With its titles and products distributed in over 100 countries around the world, Simon & Schuster is proud of its record of giving
back to communities of readers everywhere. The following pages are a snapshot of the division's dedication to diversity and
community outreach in 2007, beginning with Simon & Schuster’s commitment to the environment.
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Simon & Schuster
Environmental Commitment
In 2007, Simon & Schuster (S & S) made a firm commitment to publishing in an environmentally responsible manner. S & S was increasingly
aware that the business of producing books relies on the ongoing use
of some of the earth's most precious resources, and determined that it
wanted to publish in a manner that respects the environment and helps
to preserve the world's great forest regions for the use and pleasure of
future generations.
That's a lofty ambition, but one that the company needed to quantify
in order to implement meaningful and achievable environmental goals.
To reach the starting line, the employees from S & S's Supply Chain
division spent many months conducting research and due diligence
on a subject about which, it turned out, there is a bewildering array of
conflicting information and interests. This included consulting with paper
suppliers and book manufacturers to determine the actual availability
of recycled fiber; sorting through many divergent perspectives regarding an alphabet soup of competing forestry certification standards; and
navigating the complicated landscape of rules on the particulars of
pre-and post-consumer recycling. S & S also partnered with the Green
Press Initiative, an environmental advocacy group focused on publishing, which provided guidance and insight on best practices for environmentally friendly publishing.
After sorting through this veritable forest of data, S & S arrived at policy
that made it a leader in environmentally friendly publishing practices.
Highlights include:
- For books printed and bound in the U.S., an incremental increase in
the use of recycled fiber from a 10% baseline level in 2007 to a 25% or
greater level by 2012, an increase of 150%. That target will result in the
saving of 483,000 trees annually, and a reduction of nearly 85 million
pounds in greenhouse gasses–equivalent to pulling 7600 cars off the
road annually.
-S & S is also endeavoring to eliminate the use of paper that may contain fiber from endangered and old-growth forest areas, and has set the
goal that by 2012 at least 10% of its purchased paper will derive from
Forest Stewardship Council (FSC) certified forests, considered by many
to be the most stringent standard of sustainable forestry management.
S & S was the first major trade publisher to include an FSC target in its
environmental policy.
- All S & S branded shipping cartons (about 1.2 million annually) will
be made from 100% recycled post-consumer waste, and all inventory
destructions are recycled as mixed-use paper.
There are other eco-friendly practices taking place at S& S, including an
electronic manuscript reading program for its editorial departments and
sales division that the company estimates will reduce the number of
manuscripts reproduced by at least 20,000 per year.
Simon & Schuster was a major partner of First Book’s Book Relief initiative in August, which brought more than 5 million books to children, families, libraries and schools that were impacted
by the 2005 hurricanes. Students in this New Orleans school were happy to receive books (S & S donated more than 3 million brand new books to First Book in 2007).
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Simon & Schuster
The complete S& S Paper Policy can be viewed online at www.simonsays.com.
Diversity
Simon & Schuster’s ongoing efforts to promote diversity included:
Employee Diversity Councils at each S&S domestic location serve
as the “voice of employees” in company diversity efforts; assist in identifying and focusing on key issues, create plans and implement strategies to address them.
Diversity Awareness Training for all employees
Simon & Schuster Associates Program: a 12-18, entry level rotational
program targets a more diverse, non traditional pool of employee candidates and exposes Associates to a wide range of publishing functions.
Year-Round and Summer Internships introduce students from
diverse backgrounds to Simon & Schuster and the world of publishing
Mentor Program, which provides opportunity for exchange of ideas
and perspectives between employees at different career levels and
from all backgrounds and cultures. The program was designed to specifically address retention among employees with diverse backgrounds.
Community Outreach
Community Outreach Day
Since 2003, Simon & Schuster has sponsored its annual Community
Outreach Day, in which New York based employees spend a day
working together in groups to help out regional charitable and civic
organizations. In 2007, 150 employees pitched in to help at organizations as varied as God's Love We Deliver, AMFAR, the Leukemia
and Lymphoma Society of America, the Partnership for the Parks, the
Humane Society, and the NYPL Teen Advisory Board.
Adopt a High School
In 2006, S & S entered into a partnership with the High School for
Media and Communications in New York's Washington Heights neighborhood. Through the partnership, Simon & Schuster hopes to provide
student's from the school's highly diverse population with first-hand
experience of the various career opportunities available in publishing.
The scope of the program encompasses field trips (to S & S by students, and speaking engagements and workshops at the school by S
& S employees), author events, mentoring for a day, and sponsoring a
book club.
both specific book drive events in different parts of the country, and for
general distribution purposes.
In April, S & S donated 225,000 books as part of a Memphis-based distribution, and in October another 300,000 books were donated in conjunction with the Bay Area Litquake festival. And in August, S & S was a
major partner of First Book's Book Relief initiative, which brought more
than 5 million books to children, families, libraries and schools that have
been impacted by the 2005 hurricanes. In all, S & S donated more than
3 million brand new books to First Book in 2007.
But S & S and First Book are also teaming up in new and unique
ways to raise awareness for First Book's cause, and to spur donations from the general public. The two have partnered with General
Mills' Cheerios® brand for the hugely successful Spoonfuls of Stories®
program, in which miniature editions of bestselling Simon & Schuster
children's books are placed in boxes of Cheerios. The program is
backed by a substantial donation to First Book from Cheerios, and the
companies have created a special Spoonful of Stories website (http://
spoonfulsofstories.com) where consumers can make a donation directly
to First Book.
“From our earliest days, Simon & Schuster Children's Publishing has
provided critical support to First Book, setting a standard in the industry for their generosity and tireless commitment to our mission,” said
Kyle Zimmer, President of First Book. “As we face declining trends in
reading, it is even more important to place the highest quality, most
engaging books into the hands of disadvantaged children. Through our
continued work with Simon & Schuster, First Book is reaching the next
generation–one child, one new book at a time.”
Charitable Donations
In 2007, Simon & Schuster made financial contributions to the following
non-profit-organizations:
- Poets & Writers
- Literacy Partners
- National Multiple Sclerosis Society-NY Chapter
- The Author's Guild Foundation
- Corporation of Yaddo
- Juvenile Diabetes Research Foundation - NY Chapter
- PEN American Center
- Columbia Publishing Course
- National Book Foundation
- Goddard Riverside Community Center
- UJA-Federation of New York
First Book
In 2007, S & S Children's Publishing continued its successful and productive partnership with First Book (www.firstbook.org), an award-winning nonprofit organization that gives children from low income families
the opportunity to read and own their first new books. Picking up where
it left off in 2006, S & S made numerous donations in large quantities to
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CBS | Social Responsibility Report
Focus:
Craig and Marc Kielburger, authors of Simon & Schuster’s
bestselling Me to We, inspire youth activists worldwide
When Craig Kielburger was twelve years
old, he was interested in different things than
his peers. Instead of lunchroom politics and
crushes, Craig was concerned with the welfare of
children around the world.
Sitting in the kitchen of his
childhood home in 1995, Craig
was so moved after reading a
newsstory about child laborers
and the unsafe working conditions they faced that he founded Free the Children. Originally
comprised of six school friends,
Free the Children began doing
what little they could to fight the
inhumane treatment of children
across the globe.
ing a book with Simon & Schuster's Touchstone
imprint. Their manifesto, Me to We: Finding
Meaning in a Material World, is a blueprint for
personal and social change that
helps readers to recognize what
is truly valuable, to make new
decisions about the way they
want to live, and to redefine the
goals they set for themselves
and the legacy they want to
leave.
A New York Times bestseller,
Me to We features contributions
from noted "world changers"
such as Archbishop Desmond
Tutu, Richard Gere, Her Majesty
Queen Noor, Dr. Jane Goodall,
and Oprah Winfrey. Backed
Craig (R) and Marc (L) Kielburger, Free the
by its website (metowe.org) to
Children founders and “Me to We” authors.
help would-be world movers on
Today, Craig and his older
their way, Me to We is a unique
brother Marc are accomplished
program set up to inspire good
social rights advocates leading a significantlywill in the hearts of its readers. Craig and Marc
expanded Free the Children (freethechildren.
pledged to donate all profits from the book's sales
com) to the front lines of global child rights activto Free the Children.
ism. With its simple credo, "children helping children through education," Free the Children has
Oprah Winfrey teamed with them to create "O
turned a lot of important heads by inspiring young
Ambassadors," which help students and teachers
activists to accomplish good deeds in their own
in North America work on behalf of the impoverbackyards.
ished and undereducated, raising funds for develCraig and Marc decided to bring their message of
inspiration to an even wider audience by publish-
CBS | Social Responsibility Report
opment projects in areas around the world (oambassadors.org). With the book's paperback slated
for 2008, the inspirational work continues.
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12
The CW Network
For years, UPN served as a prime destination for AfricanAmerican television viewers, offering dedicated nights
of shows for this audience that spanned comedy, drama
and reality. In 2006, CBS Corporation and Warner Bros.
Television merged UPN with its competitor The WB to
form CW, a new network that attracts underserved young
audiences, in addition to the African-American demographic.
The CW offers a six-night, 13-hour primetime lineup that runs Sunday through Friday,
a weekday afternoon block and a five-hour Saturday morning animation block that
delivers a total of 30 hours of programming a week over seven days.
The CW Network offers television programming designed to appeal to a cross-section of young and diverse audiences across
the country. Throughout the week, its shows attract record numbers of viewers in these demographics. As a reflection of the
adult 18-34 year-old audience it targets, The CW also strives to be a socially responsible company with initiatives such as its
“Free 2 B Green” environmental campaign, for which the network has partnered with the Natural Resources Defense Council
and StopGlobalWarming.org.
From family dramas (GILMORE GIRLS, 7TH HEAVEN) to Monday night’s hottest new show, GOSSIP GIRL, and African-American comedies
(GIRLFRIENDS, ALL OF US, THE GAME) to Wednesday night's reality hit AMERICA'S NEXT TOP MODEL (#1-rated series with young female
viewers in its timeslot), the CW has a diverse range of programming to choose from. Additionally, the network offers younger-focused sci-fi dramas
CBS | Social Responsibility Report
_73
The CW Network
like SUPER NATURAL and
SMALLVILLE, as well as action
features like FRIDAY NIGHT
SMACKDOWN.
Diversity
CW continues to be a leader
in featuring diversity in front
of and behind the camera,
with comedies such as
EVERYBODY HATES CHRIS,
GIRLFRIENDS, and THE
GAME, as well as reality series
including the network's #1
hit show AMERICA’S NEXT
TOP MODEL and new series
PUSSYCAT DOLLS PRESENT:
THE SEARCH FOR THE
NEXT DOLL.
Many of The CW's hit shows
Stars of The CW’s smash hit, GOSSIP GIRL, appeared in a “Free 2 B Green” PSA that promoted using reusable mugs instead of
throw-away cups. From L-R: Blake Lively, Penn Badgley and Leighton Meester.
tackle important social issues
and messages within the narrative of the storylines. Some
examples are:
- The Darfur Crisis in 7TH
HEAVEN (January 14)
“The CW audience already is aware of our profound environmental
- Educating children about sex in ALL OF US (May 14)
challenges and is ready to act,” said Frances Beinecke, president of
- Consequences of steroid abuse in THE GAME (October 22,
NRDC. “These young people want to be part of the solution, and the
November 12 and 19)
partnership will help give them the tools they need to be effective.”
- The premise of ALIENS IN AMERICA deals with issues of racial prejudice and discrimination, which has opened the door for many interesting
The CW's “Free 2 B Green” environmental outreach program included
stories relating to that subject
wide-ranging on-air, online, mobile and grassroots efforts to generate
- ALIENS IN AMERICA has also dealt with issues such as teen smoking
environmental awareness and provide service opportunities for The
(November 2) and birth control (December 1)
CW's viewers, as well as opportunities for national and local sales and
- GIRLFRIENDS has always been very upfront and unflinching in tackaffiliates.
ling social issues. This year the show dealt with teen pregnancy and
sexually transmitted diseases (January 29), domestic abuse (February
To encourage viewer participation, The CW produced multiple Public
12) and the environment (October 15).
Service Announcements (PSAs), including Environmental Wraps,
- In the new drama, LIFE IS WILD, the American family who moves to
inspired by The CW's successful Content Wrap format, to run on the
Africa transform the family lodge into an “eco-resort.”
network and across The CW's local stations. These PSAs featured The
- ONE TREE HILL featured a character committed to abstinence
CW talent supporting non-profit environmental causes and provide tips
(January 24)
to viewers on what they can do to help the environment and where to
- VERONICA MARS included stories that dealt with racial discrimination
volunteer. Additional content wasalso created in association with the
(May 1) and children who are forced to become soldiers in African rebel
PSAs for other platforms, including online and mobile.
armies (May 15).
The producers and talent of The CW series will join the campaign by
organically integrating environmental themes into episodes next season.
Community Outreach
The CW Network partnered with Stop Global Warming Virtual March
and the Natural Resources Defense Council (NRDC) for a comprehensive network-wide environmental campaign called “Free 2 B Green.”
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13
Industry and Community
CBS | Social Responsibility Report
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13
Industry and Community Recognition
Receiving recognition for a job well done is the highest
honor. Producing quality programming has its own rewards,
but when those you are producing it for take the time to
acknowledge and appreciate your efforts, that is the icing
on the cake.
CBS is very thankful for all of the media industry recognition; we are especially grateful for the recognition our staff and affiliates received in 2007 by the communities they
served. The following pages reflect some of the awards and honors we received with
the names of those who earned them (by report chapter).
CBS Television Network
CBS Diversity
The Multicultural Motion Picture Association honored CBS Television for its efforts to promote diversity in front of and behind the cameras at the 15th
Annual Diversity Awards on November 18 at the Globe Theatre, Universal Studios, Hollywood.
CBS Programming
THE AMAZING RACE
- Emmy, Outstanding Reality-competition Program award (5th in a row)
- Emmy, Outstanding Picture Editing for Reality Programming
- Emmy, Outstanding Cinematography for Reality Programming
- DGA Award, co-creator and executive producer Bert van Munster
COLD CASE
- NAACP Image Award, Outstanding Directing in a Dramatic Series
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CBS | Social Responsibility Report
- GLAAD Media Awards, Outstanding Individual
Episode, “Forever Blue”
- Costume Designers Guild Awards, Outstanding
Period/Fantasy Television Series
- Golden Reel Award, Best Sound Editing in
Music for Television (Short Form)
CSI: CRIME SCENE INVESTIGATION
- BMI Film & TV Awards, TV Music Award to
Pete Townshend
- Cinema Audio Society, Outstanding
Achievement in Sound Mixing
CSI: MIAMI
- Emmy, Outstanding Stunt Coordination
- Golden Reel Award, Best Sound Editing in
Music for Television (Short Form)
- Golden Reel Award, Best Sound Editing in
Television (Short Form)
GHOST WHISPERER
- Saturn Award, Best Actress in a TV Program
for Jennifer Love Hewitt
CBS Senior Vice President, Diversity Josie Thomas Thomas (center) is flanked (L-R) by Carlos Avila and Carmen
Elly (participants in the CBS Directors Initiative), Christopher Davidson, VP Current Programs, Directors Initiative
participant Eli Akira Kaufman and actor Don Hany.
HOW I MET YOUR MOTHER
- Emmy, Outstanding Art Direction for a MultiCamera Series
THE NEW ADVENTURES OF OLD CHRISTINE
- Humanitas Prize, 30-Minute Category
TWO AND A HALF MEN
- BMI Film & TV Awards, BMI TV Music Award to Chuck Lorre
- Emmy, Outstanding Cinematography for a Multi-Camera Series
- People's Choice Award, Favorite TV Comedy
THE UNIT
- NAACP Image Award for Outstanding Actress in a Drama Series to
Regina Taylor
WITHOUT A TRACE
- BMI Film & TV Awards, TV Music Award to Peter Manning Robinson
AS THE WORLD TURNS
Daytime Emmys for:
- Outstanding Drama Series Directing Team
- Outstanding Lead Actress in a Drama Series (Maura West)
- Outstanding Younger Actress in a Drama Series (Jennifer Landon)
- Outstanding Achievement in Costume Design for a Drama Series
- Outstanding Achievement in Hairstyling for a Drama Series
- Outstanding Achievement in Lighting Direction for a Drama Series
- Outstanding Achievement in Makeup for a Drama Series
GUIDING LIGHT
- Outstanding Drama Series Writing Team
CBS | Social Responsibility Report
- Outstanding Drama Series
- Outstanding Achievement in Music Direction and Composition for a
Drama Series
CBS News
60 MINUTES
Major awards won by 60 MINUTES for reports broadcast in the 200607 season included four Emmys for:
- Outstanding Coverage of a Breaking News Story in a News Magazine,
“Pattie Dunn”
- Outstanding Continuing Coverage of a News Story in a News
Magazine, “Searching for Jacob”
- Best Report in a News Magazine, “The Duke Rape Case”
- Outstanding Interview, “President Ahmadinejad”
60 MINUTES also won the two highest honors in television and broadcast journalism: The Peabody Award for excellence in broadcasting for
“The Duke Rape Case,” and a DuPont-Columbia University Silver Baton
for outstanding achievement in broadcast journalism for “The Heist.”
CBS EVENING NEWS
The program won the Vernon Jarrett Award for Journalistic Excellence
from The Institute for Advanced Journalism Studies at North Carolina
A&T State University for coverage and of the life of Rosa Parks following her death in 2005. CBS EVENING NEWS was also recognized by
the Overseas Press Club with its David Kaplan Award for excellence in
international journalism for coverage of the 2005 Pakistan earthquake.
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Industry & Community Recognition
CBS NEWS SUNDAY MORNING
The program won an Emmy for “Outstanding Interpretation or Analysis
of a Business News Story in a Regularly Scheduled Newscast” for
the story “Take as Directed,” which explored the proliferation of new
pharmaceuticals to treat an array of medical maladies that are given
consumer-friendly names to boost sales. The story was reported by
Correspondent Susan Spencer. SUNDAY MORNING also received a
Peabody Award and a RTNDA Edward R. Murrow Award for Kimberly
Dozier`s powerful “The Way Home,” a piece about two women veterans
who lost limbs in Iraq.
48 HOURS
The program received the Christopher Award in the TV/Cable category
for “Flashpoint,” a primetime special that told the stories of lives forever
changed by one car bomb attack in Baghdad on Memorial Day 2006.
CBS Television Stations
Across the country, CBS Television Stations were recognized and honored for their outstanding contributions to the communities they served,
including:
WCBS (New York)
- Emmy Awards: for Continuing Coverage: “Hurricane Katrina,” Brendan
Keefe, Reporter; for On-Camera Talent: Anchor-News, Breaking News
Field Anchoring, Jim Rosenfield, Anchor.
- NY State Broadcasters Association Awards: Outstanding Hard News
Story: “Airport Insecurity;” Outstanding Sportscast: “October Baseball in
New York;” and Outstanding Feature News Story “Songs in Your Head.”
- Scott Weinberger received a Fair Media Council 'Folio' Award and a
New York Association of Black Journalists Award for his reporting on
“Sex Offenders: A Neighborhood Besieged.”
- Pablo Guzman was honored with an HOLA award (Hispanic
Organization of Latin Actors) for his “Latino Power” series in the English
Language Media Award category.
- American Women in Radio and Television honored Cindy Hsu with the
Golden Apple Award.
- Dana Tyler was honored by McDonald's at the Museum of Television
and Radio as one of the 2007 Black Broadcast Legends.
- Dr. Max Gomez won Gold at the AVA Awards for his piece on osteoporosis and young women.
KCBS/KCAL (Los Angeles)
- Emmy Awards: KCBS/KCAL won eight 2006 Emmys, taking two out
of three newscast categories. Wins included: CBS2 News at 11 p.m.,
Best Newscast 35 minutes or less; CBS2 News at 6 a.m., Best Daytime
Newscast; KCBS/KCAL Best Live Coverage of an Unscheduled News
Event, “The Esperanza Fire,” KCBS, “Studio Two,” Best Informational
Public Affairs Series; KCAL9 News, Best Medical Cultural & Social
News Story, Pat Harvey, “Out of Africa, Ethiopia to LA,” and KCBS/
KCAL Best Feature Reporter, Lisa Joyner.
- RTNA of Southern California Golden Mike Awards: KCBS/KCAL was
honored with the following awards: Best Weather Segment (KCBS) for
“Johnny Mountain Weather;” News Reporting (KCBS/KCAL) for David
78_
Goldstein's “Lost in the System;” Best Light News Series Reporting
(KCBS/KCAL) for Stacey Butler's “Midlife Mavericks,” and Best Serious
Feature Reporting (KCBS) for Laura Diaz's “Billy Queen.”
- Los Angeles Press Club Awards: CBS 2 News at 11PM, Best
Newscast 35 minutes or less; CBS 2 News at 5PM, Best Newscast
over 35 minutes, and KCBS/KCAL Best Breaking News Coverage, “The
Esperanza Fire.”
- Associated Press, Television and Radio Association of California
Awards: KCAL 9 News at Ten p.m. took home honors for the Best News
Broadcast, 60 minutes.
- L.A. Chapter of Society of Professional Journalists honored Political
Reporter Dave Bryan as one of its Distinguished Journalists.
- Anchor Linda Alvarez was honored by the LA County Board of
Supervisors for her Journalism Career.
- KCBS News Anchor Laura Diaz was named a Women of Distinction by
the LA County Commission for Women.
- News Anchor Linda Alvarez received the UCLA Rosenfield Prize for
community service.
- KCAL News Anchor Sylvia Lopez was honored by the California
Chicano News Media Association for Excellence in Journalism. She
was also honored for Excellence in Journalism by the National Hispanic
Media Coalition.
- KCBS News Anchor Suzanne Rico and Traffic Reporter Vera Jimenez
were honored as Women of Distinction by the Youth Mentoring
Connection.
- KCAL News Anchor Pat Harvey was honored by the Good News
Foundation for Lifetime Achievement.
- KCAL9 News Anchor Dave Clark won the Spirit Award from Delta
Sigma Theta.
WBBM (Chicago)
- Alfred I. DuPont-Columbia University Award to Investigative Reporter
Dave Savini and Producer Michele Youngerman for their series of
reports, “Fly at Your Own Risk.”
- Seven Silver Dome Awards from the Illinois Broadcasters Association
in 2007 for Excellence in Broadcasting, including five first place awards
for best Public Affairs Program, Best TV Website, Best TV Sportscaster,
Best Hard News Story and Best Commercial.
- Three Peter Lisagor Awards from Chicago's Society of Professional
Journalists for outstanding contributions to journalism.
- Two Herman Kogan Awards by the Chicago Bar Association. The
Kogan Awards honor local journalists covering legal affairs issues.
- 11 awards by the Illinois Associated Press. The station, which received
more awards than any other news station in Chicago, was recognized
as the Outstanding News Operation for the second year in a row.
KYW/WPSG (Philadelphia)
- National 2007 Edward R. Murrow Award for excellence in electronic
journalism. The station was named the winner of the Overall Excellence
Award for large market television stations.
- 21 Regional Emmy Awards; WPSG earned two.
- Three regional Edward R. Murrow awards, including the prestigious
Overall Excellence Award for best news service in the region.
- The Society of Professional Journalists awarded KYW local special
Alex Scott: A Stand for Hope, the prestigious Sigma Delta Chi award
CBS | Social Responsibility Report
Industry & Community Recognition
in the Documentary category. Locally, the special was awarded a PAB
Award for Excellence in Broadcasting by The Pennsylvania Association
of Broadcasters for Outstanding Television Documentary.
- 2007 Joe Snyder Award from Pennsylvania Associated Press
Broadcasters Association for Best News Service in the state. The
station also earned 10 first-place awards in Best Newscast, Best
Enterprise/Individual Reporting, Best News Documentary, Best
Regularly Scheduled Newscast, Best Public Affairs, Best Feature, Best
Sportscast, Best News Photography, Best Sports Photography and Best
Weathercast.
- KYW/WPSG's new High Definition studios, which went on the air in
April, 2007 also received a number of honors including recognition from
the General Building Contractors Association, the Pennsylvania Society
of Professional Engineers and Broadcast Engineering magazine which
nominated the stations for “Best New HD Studio Facility in 2007.”
WBZ/WSBK (Boston)
- Two Edward R. Murrow Awards for Overall Excellence as well as
a Murrow for Best News Series for Lisa Hughes' “At Home with the
Candidates.”
- Two Associated Press awards, one for best website and the other for
best weather casting.
- WBZ's Liz Walker, Host and Executive Producer of Sundays with Liz
Walker, was presented a Silver Circle Award.
- WBZ Anchor/Reporter Dawn Hasbrouck was honored by the Boston
Business Journal and named to its Top 40 under 40 list.
- WBZ and WSBK's Creative Services Team won numerous awards
including a Bronze BDA award in the Sports Open design category for
Sports Final. In addition, WSBK earned two Gold Promax honors -- one
for the launch ID campaign that teased the arrival of "TV38" and the
other for the New Year's Stooges Marathon.
- Regional Emmy Awards in the following categories: Special Events
Coverage for “CBS4 Presents Holiday Pops;” News Promo - Single
Spot for “Project Massachusetts;” News Promo Campaign for “The
Voice of Jack;” Director - Live or Live to Tape for "Holiday Pops
Composite"/Bob Comiskey, Director; On-Camera Talent - Program
Host/Moderator Composite: BD; David Robichaud, Host, and On-
Camera Talent - Reporter Investigative Composite: DJ, Joe Bergantino,
Reporter. WSBK won the following: Sports Feature/Segment, “The
Rise and Fall of Keith Foulke;” Program Promo - Single Spot, “Wheel of
Fortune” and Graphic Arts - Program, “TV38 Re-Design Composite.”
WWJ/WKBD (Detroit)
- Two regional Emmy Awards for Program Promotion-Single Spot and
Program Promotion-Campaign for "No News is Good News."
- Michigan Association of Broadcasters Award for Marketing Materials
and Promos for its campaign," The Latenight Lineup."
- Telly Award for Entertainment Promo for the spot, "No News is Good
News."
- WWJ/WKBD Emma Bowen Foundation intern Michael Estime was
awarded the "Kathy Shepherd Community Service Award" by the
Foundation in June 2007 in recognition of his post-Hurricane Katrina
volunteer efforts in Mobile, Alabama - in Galveston Island, Texas for
helping with erosion restoration and for volunteering for 16 days at an
orphanage in Cusco, Peru in South America.
WCCO (Minneapolis/St. Paul)
- ProMax/BDA Awards: WCCO won four PROMAX/BPA Awards in 2007
including a PROMAX Gold Award in Branding/Image Campaign Using
One or More Media Category for WCCO-TV "Something to Talk About;"
a Silver PROMAX for the Non-Promotional Animation Campaign
Category forWCCO- TV "Good Question" animation; a BDA Award in
the Topical Campaign Category for "Project Energy" topicals, and a
PROMAX Bronze for News Program and Campaign Using One or More
Media for WCCO-TV "In the Know".
- 15 regional Emmy Awards, including Best Evening Newscast in
the following categories: Community/Public Service - Single Spot for
"Walker 2;" Investigative Report - Single Story for "I-TEAM: Sound
the Alarm -- Minnesota's Storm Sirens;" Investigative Report - Series
for "I-TEAM: Stepping into Danger;" Director - Live or Live to Tape
(Greg Snow); Arts/Entertainment Program Feature/Segment/Special
for "Finding Minnesota:" Health/Science News Single Story/Series or
Feature for "Cold Weather Good Questions;" Politics/Government News
Single Story/Series or Feature for "Good Questions About Politics;"
Graphic Arts (Chad Haag); Advanced Media: News
Programming - Affiliated for wcco.com and WCCOTV; Advanced Media: Online Personality - Affiliated
(Blogger Jason DeRusha); Advanced Media:
WBZ-TV’s Liz Walker (center), host and executive producer of SUNDAYS WITH LIZ WALKER, was presented a
Online Writing - Affiliated for "Project Energy:
Silver Circle Award by the Boston/New England NATAS for 25 years of excellence .
Moose Mystery;" Promotion: Program - Campaign
for "Bad Ideas - Sports;" Promotion: Image Station for "We Have A Vision;" On-Camera Talent:
Anchor - Sports (Mark Rosen) and NewscastEvening Markets 1-20 for WCCO 4 News At 10.
WFOR/WBFS (Miami-Ft. Lauderdale)
- Emmy Awards: Ten WFOR/WBFS employees received regional Emmy Awards from the
National Association of Television Arts and Science
Suncoast Chapter;
- The Edward R. Murrow Awards honored WFOR
with awards under the Television- Large Market
CBS | Social Responsibility Report
_79
Industry & Community Recognition
category for Overall Excellence, Investigative Reporting for its "Law &
Disorder" series and Newscast for "Fidel Castro Transfers Power."
- The Association for Women in Communications' awarded former
news anchor Maggie Rodriguez with the 2007 Woman of the Year in
Television Award.
- The Society of Professional Journalists awarded the Green Eyeshade
Award to WFOR's Michele Gillen, Abel Castillo, and Giovani Benitez
for the investigative series "The Forgotten Floor."
- The Friendship Network, a group that advocates on behalf of people
with mental disabilities, honored Senior Investigative Reporter Michele
Gillen.
- The Suncoast Chapter of NATAS honored photo journalist Abel
Castillo with the Silver Circle Award for 25 years of service to South
Florida television;
- First Community Impact Award from the Broward Homebound
Program for its commitment to the South Florida community through
Neighbors 4 Neighbors.
- Community Relations Director Nelly Rubio received the Award of
Appreciation at the Images and Voices of Hope World Summit in the
category of community relations for her body of work during the past 18
years at WFOR. Rubio also received the Florida International University
Cal Kovens Community Service Medallion.
KPIX/KBCW (San Francisco)
- Edward R. Murrow Unity Award for Coverage of Diversity and received
an additional Murrow Award for Investigative Reporting on Immigration
issues.
- National Association of Black Journalists Salute to Excellence Award.
- The Asian American Journalists Association awarded its National
Excellence in Television Award to KPIX.
- Numerous Northern California Emmy Awards, including Best Evening
Newscast.
- AWRT's Gracie Allen Award in the News Series Category for the
Jefferson Awards for Public Service.
- San Francisco AIDS Foundation for Best Sustained News Reporting
on the AIDS Crisis, 1987-2007.
- RTNDA Awards for live breaking news; for investigative reporting; for
specialty reporting in 2007.
- Northern California Emmy for best Children/Youth Feature Segment,
for "Spirit Scholarship." The station also earned a Northern California
Emmy for Best Promotion Program Campaign.
KDKA/WPCW (Pittsburgh)
- 2007 RTNDA Regional Murrow Award for KDKA News at Eleven
- 2007 Robert L. Vann Award by the Pittsburgh Black Media Federation
(PBMF) for outstanding journalism related to the African American community in Western Pennsylvania in the following categories: Broadcast
TV/Public Affairs, Broadcast TV/Business Feature and Broadcast TV/
Feature.
- Four 2007 Golden Quill Award by the Press Club of Western
Pennsylvania in the following categories: Public Affairs/Documentary
Television for "Tribute To Pittsburgh's Bishop," Feature/Series,
Videography for "The Cellvations" Ralph Iannotti and David Colabine,
videographers, Spot News/ Videography for "Everything's Gone,"
David Colabine, videographer and Continuing Coverage/Television for
"Tragedy At Sago."
- Associated Press Broadcast Awards in 2007 in the following categories: News Documentary, Spot News (2 awards), Continuing
Coverage, Regularly Scheduled Newscast, Public Affairs, Feature,
Series, Sportscast, Sports Play-By-Play, News Photography, Sports
Photography, Photographer/Editor, News/Sports and Talk Program.
- 2007 Regional Emmy Award for Outstanding Promotional Campaign
for "Ultimate Steelers Fan"
KCNC (Denver)
- Associated Press awards for General Reporting (1st Place); Website
(1st Place); Investigative Reporting (2nd
Place); and Sportscast (2nd Place).
- 2007 Colorado Association of Black
Florida International University presented its Medallion for Community Service to Nelly Rubio (center), Community
Relations Director for WFOR/WBFS (Miami/Ft. Lauderdale).
Journalists Award.
- Colorado Broadcasters Association First
Place Awards for Regularly Scheduled
Newscast - CBS4 News at 5; Spot News
- Platte Canyon High School Shooting;
In-Depth Coverage - Army Recruiting;
News Feature - Last Man Standing;
Weathercaster; Sportscaster; Promotional
Campaign - Broncos Coverage; Advertising
Sales Promotion - Qwest: Spirit of the
Season.
- National Photographer of the Year award
from the National Press Photographers
Association.
- Emmy Awards for Evening Newscast:
Large Market; Breaking News; Magazine
Program; PSA Single Spot; News
Promotion: Single Spot; News Promotion:
Campaign; Program Promotion: Campaign;
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CBS | Social Responsibility Report
Industry & Community Recognition
Director: Live or Live-to-tape; and Sports Anchor.
WJZ (Baltimore)
- WJZ took top honors and won local Emmy Awards in the categories of
best reporter, best writing and best weathercaster.
KTVT/KTXA (Dallas/Fort Worth)
- 2007 EMMY Award from the Lone Star Chapter of the National
Academy of Television Arts and Sciences. The "CBS 11 News at 4"
was honored as the best large market morning/daytime newscast.
- The Texas Associated Press Broadcasters Awards honored members of the KTVT/KTXA news team in a number of categories: Best
Individual Spot Story (first place), Best Specialty/Beat Reporting (first
place), Best Continuing Coverage (honorable mention), and Best
Serious Feature (honorable mention).
- ChildCare Group honored KTVT/KTXA Reporter J.D. Miles with the
organization's Media Advocate Award for his reports on the need for
free, public pre-kindergarten for eligible military families; disaster preparedness for child care facilities; parents' concerns about quality care
for their children and the use of hidden cameras; and legislation to create new standards to increase child care teachers' pay.
- The Religion Newswriters Association recognized KTVT News Anchor/
Reporter Maria Arita and photographer Kristen Bergeron for excellence
in religion reporting in the mainstream media. Arita was honored in the
"Television Reporting/Short Form" category for a feature entitled "Orbs
of Light," about a mysterious visual phenomenon at a Texas church.
KOVR/KMAX (Sacramento)
- KOVR/KMAX received the only Northern California Emmy for
Outstanding Achievement in Community Service. KOVR also received
Emmy Awards in the Investigative Report category and the Feature
News Report-Light category, both for reports by Kurtis Ming.
- The Huntington's Disease Society of Northern California Humanitarian
Award
- Heart of the Hero Award from The North Area Teen Center recognizing
the stations for their “Stuff the Bus Campaign.”
- MADD-Media Making A Difference Award: KOVR/KMAX were recognized for outstanding media coverage.
WUPA (Atlanta)
- The Atlanta City Council presented a proclamation to WUPA Public
Affairs Director Keisha Williams in recognition of the HIV/AIDS community outreach conducted in conjunction with the station's special "A
Positive Light: HIV in Atlanta" in addition to providing free HIV testing.
WGNT (Norfolk)
- Virginia Association of Broadcasters, Best Public Service/Community
Event for Commercial TV for “Portsmouth Notables.”
- Community Leadership Award at the SCLC (Southern Christian
Leadership Conference) 2007 Dr. Martin Luther King, Jr. Conference &
Banquet Theme.
- Portsmouth City Schools presented WGNT with a Certificate of
Appreciation for the station's participation in the Lunch Buddies program.
CBS | Social Responsibility Report
KSTW (Seattle)
- Emmy Awards: the Northwest chapter of the National Association of
Television Arts and Sciences awarded six awards to KSTW employees
in 2007 for outstanding on-air work in the television industry.
WTOG (Tampa/St. Petersburg)
- MacDonald Training Center presented WTOG with a plaque recognizing
its generous sponsorship of the 10th Annual All That Glitters Wine Tasting
and Silent Auction benefiting individuals with developmental disabilities.
CBS Paramount Network
Television
- Jimmy Smits was nominated for a 2008 NAACP Image Award for
Outstanding Actor in a Drama Series for CANE.
- CANE Executive Producer Cynthia Cidre received the Norman Lear
Writer's award from the Imagen foundation.
- GLADD Award nomination to COLD CASE for “Boy Crazy” episode.
- 2007 NAACP Image Awards, Nominations for EVERYBODY HATES
CHRIS: Outstanding Comedy Series; Tyler James Williams for
Outstanding Actor in a Comedy Series; Tichina Arnold for Outstanding
Actress in a Comedy Series; Terry Crews for Outstanding Supporting
Actor in a Comedy Series; Antonio Fargas for Outstanding Supporting
Actor in a Comedy Series; and Whoopi Goldberg for Outstanding
Supporting Actress in a Comedy Series.
CBS Television Distribution
- The Prism Awards recognized DR. PHIL for bringing attention to
numerous social issues. Seven episodes were recognized in the talk
show category, including “Addicted Twins 1-3,” which won the category.
DR. PHIL was also recognized in the Bipolar Disorder Award category
with a commendation for and episode entitled "Extreme Highs and
Lows."
- ET was honored with a 2007 Media Access Award for highlighting the
lives and accomplishments of actors with disabilities, specifically an episode with television's little people.
CBS RADIO
WVEE-FM/WAOK-AM (Atlanta)
- WAOK and WVEE program director Reggie Rouse was named one of
“The 50 Top Programmers in Radio” by Radio Ink Magazine, as well as
one of “The Most Influential African-Americans in Radio.”
- Market Manager Rick Caffey was named one of Radio Ink Magazine's
"Most Influential African-Americans in Radio" for the ninth year in a row,
as well as one of Radio Ink Magazine's “Best Managers in Radio” for
the third year in a row.
- Lorraine Jacques-White (WAOK) and Greg Street (WVEE) won A.I.R.
(Achievement In Radio) Awards, sponsored by the March of Dimes.
- Creative Loafing Magazine's "Best of Atlanta 2007" - WVEE was
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Industry & Community Recognition
named "Best Urban Radio Station".
WZGC-FM (Atlanta)
- WZGC's Mara Davis won an A.I.R. (Achievement In Radio) Award,
sponsored by the March of Dimes.
WJFK-AM (Baltimore)
- ESPN 1300 received awards from numerous organizations supported
and assisted through events and promotional mentions, to name a few:
The American Red Cross, The Believe in Tomorrow Foundation, The Ed
Block Courage Awards Foundation, and The Cool Kids Campaign.
WLIF-FM (Baltimore)
- WLIF received various awards from many charitable and civic organizations, as a means of thanking the station for its support. Some of
those organizations included the Johns Hopkins Children's Center, the
Susan G. Komen Foundation, Chimes, Maryland SPCA, The American
Red Cross and others.
WBCN-FM (Boston)
- Radio & Records Program Director of the Year nominee: Dave
Wellington, Program Director of WBCN, was nominated for the Radio &
Records 2007 "Alternative Program Director of the Year."
- Radio & Records Music Director of the Year nominee: Dan O'Brien,
Music Director of WBCN, was nominated for the Radio & Records 2007
"Alternative Music Director of the Year."
- Radio & Records Marketing Director of the Year nominee: Chachi
Loprete, Marketing Director of WBCN, was nominated for the Radio &
Records 2007 "Alternative Marketing Director of the Year."
- Radio & Records Afternoon Radio Show of the Year nominee: Toucher
& Rich, Afternoon Radio Show of WBCN, was nominated for the Radio
& Records 2007 "Alternative Afternoon Radio Show of the Year."
- Radio & Records Station of the Year nominee: Alternative Radio
Station WBCN was nominated for the Radio & Records 2007
"Alternative Radio Station of the Year."
WBMX-FM (Boston)
- Children's Miracle Network: As a result of the work WBMX did to
support Children's Hospital Boston through its Mix cares For Kids
Radiothon, Mix won awards in two categories; Best Story Song (created
by Imaging Director Damon Oaks) and Most Creative Sponsorship for a
program created with Brooks Pharmacy that raised over $50,000 for the
hospital.
- Radio & Records Music Director of the Year nominee: Mike Mullaney,
Music Director and Assistant Program Director of WBMX, was nominated for the Radio & Records 2007 "Hot AC Music Director of the Year."
WBZ-AM (Boston)
- The WBZ news staff took home eight RTNDA Awards in 2007 for
features, writing, newscasts, and overall excellence to name a few.
Additionally, WBZ also won eight AP awards.
- WBZ was also honored with a national Edward R. Murrow Award for
the "Best Writing" for the Carl Stevens and Michael Coleman production
of "Who's on First".
82_
WBBM-AM (Chicago)
- WBBM won five Murrow Awards for Overall Excellence, Best
Newscast, Best Sports News Reporting, Best Investigative Report, and
Best Sports Report
- WBBM also won 6 Illinois Broadcast Awards: Silver Dome Awards
for Best Local Morning Show, Best Local Broadcast Team, Best PlayBy-Play of Sporting Event, Best Live Coverage, Best Local Radio
Sportscast and Best Local Radio Newscast.
WXRT-FM (Chicago)
- Top AAA Station, Radio & Records - For the fourth year in a row,
WXRT was named Triple-A Station of the Year among the top 25 markets in the nation.
WQAL-FM (Cleveland)
WQAL Program Director, Dave Popovich, was named Program Director
of the Year in Radio & Records. In addition, WQAL Morning show
WILDE & FEE was a finalist for Large Market Morning Show of the
Year.
KRLD-AM (Dallas)
- In March, the KRLD news staff garnered seven first place awards in a
variety of categories from the Texas Associated Press Broadcasters for
2006-07, more than any other radio station.
- The Texas Association of Broadcasters (TAB) recognized KRLD with
the Bonner McLane Public Service Award.
WYCD-FM (Detroit)
- CMA Major Market Personalities of the Year- Dr. Don Morning Show,
November 2007
- ACM Major Market Personalities of the Year- Edwards and Lee, May
2007
WVMV-FM (Detroit)
- Smooth Jazz V98.7's "Motor City Review," hosted by Janet G, won
the Michigan Association of Broadcasters award for Best Public Affairs
Show. The show was awarded in March, 2007.
WWJ-AM (Detroit)
- Michigan Association of Broadcasters: WWJ captured first AND
second place from the Michigan Association of Broadcasters for:
Newscast, AM & PM Drive, and Breaking News. WWJ also won first
place for: Hard News Story, Mini-Doc or Series, Sports and Community
Involvement.
- Michigan Associated Press Broadcasters: WWJ won awards for
General Excellence, Best Newscast, Best Spot News, Best Hard News,
Best Individual Reporting, Best Natural Sound, Best Sportscast, Best
Live Sports and Best Sports Feature.
WTIC-AM (Hartford)
- WTIC-AM won the 2004 Regional Radio-Television News Directors
Association (RTNDA) award for spot news coverage, and the
Connecticut Associated Press Broadcasters Association (CAPBA)
awards for its coverage of the Greenwood Health Center fire. The
CBS | Social Responsibility Report
Industry & Community Recognition
news department also received awards for "Best Newscast," "Best
Sportscast" and the "Mark Twain Award for Station Excellence from the
CAPBA.
KILT-FM (Houston)
- American Women in Radio & Television (AWRT) 2007 "Lifetime
Achievement" Award and "Radio Market Manager of the Year"- Both
awards presented to CBS Radio Houston's SVP/GM Laura Morris.
- American Women in Radio & Television (AWRT) 2007 STAR Award for
"Marketing/ Promotions/ Community Affairs Director of the Year" for the
Radio Category- Presented to CBS Radio Houston's Pam Kehoe.
- 2007 Country Radio Broadcasting (CRB) "Station of the Year"
Humanitarian Finalist
- 2007 Texas Association of Broadcasting (TAB) Lone Star Leader
NCSA Award for outstanding contributions to Texas Association of
Broadcasters' (TAB) Non-Commercial Sustaining Announcement
Program (NCSA).
KHJZ-FM (Houston)
2007 Star of Hope Award for KHJZ's commitment in providing public
service for Houston's homeless men, women and children.
KILT-AM (Houston)
- 2007 Ad Council's Silver Bell Award- Presented to KILT-AM for its
extraordinary generosity and leadership in disseminating the organization's public service messages.
KMXB-FM (Las Vegas)
- Mix 94.1 received numerous awards in 2007 including: R&R: Hot-AC
Station Of The Year (3rd year in a row); Las Vegas Review Journal:
Best Morning Show - Mark and Mercedes in the Morning (9th year in a
row); FMQB: Program Director, Justin Chase, inducted into the FMQB
Hall of Fame.
- EMA (Electronic Media Awards): Las Vegas Program Director of the
Year - Justin Chase
- EMA (Electronic Media Awards): Las Vegas Radio General Manager
of the Year - Tom Humm
- EMA (Electronic Media Awards): Best TV Commercial
KKJJ-FM (Las Vegas)
- Las Vegas EMA (Electronic Media Awards): Best Radio Station
Website in Las Vegas; Best Production (Production Director Ty Sante);
Best Public Service; Best GM in Las Vegas (Tom Humm KKJJ VP/GM)
KROQ-FM (Los Angeles)
- R&R Station of the Year: KROQ
- R&R Music Director of the Year: Lisa Worden
- R&R Program Director of the Year: Kevin Weatherly
- R&R Morning show of the Year: The Kevin & Bean Show
- KROQ was honored by the Al Wooten Jr. Heritage Center for ongoing
support of the organization.
WCCO-AM (Minneapolis)
- First place: NEWSCAST: "6:30 PM NEWS" - As voted by the 6-state
CBS | Social Responsibility Report
Northwest Broadcast News Assn.
- First place: NEWSCAST: "6:30 PM NEWS" - As voted by the
Minnesota Associated Press Broadcasters Association
MURROW Award for best News Series, for "North Minneapolis
Beyond Crime", as voted by the Radio and Television News Directors
Association (Bruce Hagevik, Eric Eskola and Adam Carter)
- NBNA Talk/Public Affairs: "The Iraq Experience" by Jack Rice
- NBNA Soft Feature: "Hunting Camp" by Adam Carter
- NBNA Spot News: "Rogers Tornado"
- NBNA Sports Reporting: "Blind Golfer"
- NBNA Series: "Asleep at the Wheel" by Murph
- Minnesota AP Broadcasters Association: Series: "Asleep at the Wheel"
Minnesota AP Broadcasters Association: Spot News: "School Bus
Crash"
WCBS-AM (New York)
- WCBS was honored with a numerous awards, including recognition
by the Associated Press, the New York Press Club and The Radio and
Television News Directors Association.
WOGL-FM (Philadelphia)
2007 Pennsylvania Association of Broadcaster Award for Best Radio
Station Public Service Campaign - for the 98.1 WOGL Loves Our Kids
Radiothon Vacation a Day
KYW-AM (Philadelphia)
- The Radio-Television News Directors Association (RTNDA) recognized KYW Newsradio with four regional large market Edward R.
Murrow awards for features, sound and overall excellence. The Overall
Excellence award recognized the station as the top large market radio
station in the three-state region. This is the fourth time in five years that
KYW Newsradio has won this award.
- The Pennsylvania Associated Press and the Philadelphia Press
Association also honored KYW Newsradio with 14 awards in a variety
of disciplines
- The Philadelphia Press Association honored KYW with three first place
awards, two second place awards and a third place win.
In addition the station won eight awards from the Associated Press in
April.
KDKA-AM (Pittsburgh)
- KDKA earned seven awards from the Pennsylvania Associated Press
Broadcasters Association, including honors for best spot news, best
continuing coverage, best sportscast and best news or sports talk
program. KDKA earned seven Achievement in Radio awards, including
honors for best news coverage and best news talent.
KMOX-AM (St. Louis)
- 2007 RTNDA REGION 5
- Radio: Large Market, Overall Excellence
- Investigative Reporting, “Precious Cargo on the Big Yellow Bus”
- News Series, “The Big Differential”
- Newscast, 8:00 AM News
- Spot News Coverage, “Summer Storms/Tornado”
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Industry & Community Recognition
- Use of Sound, “5th Anniversary 9/11”
WPGC-AM (Washington, D.C.)
- Cheryl Jackson, Program Director and Mid Day Personality at WPGCAM received the Renown Stellar Award for Gospel/Urban Inspirational
Radio Announcer of the Year. This award is the highest recognition in
the Gospel Music Industry.
WPBZ-FM (West Palm Beach)
- WPBZ was nominated by Radio and Records as Alternative station of
the year in 2007. Program director John O'Connell won most influential
program director of the year 2007 by FMQB.
CBS Outdoor
- Atlanta, GA office received a plaque from The Andrew and Walter
Young YMCA for their assistance in donating billboards to the grand
reopening of this YMCA in February 2007.
- New Orleans, LA, office was honored by the CrimeStoppers organization for the outstanding results achieved by “Most Wanted” billboards
that have been directly responsible for capturing a number of criminals
in the New Orleans area. CBS Outdoor was awarded their 2007 Award
for Community Service at a banquet attended by over 200 Community
and Law Enforcement Leaders.
SHOWTIME
- THE L WORD was nominated for “Outstanding Drama Series” by the
GLAAD Media Awards.
- Received nine NAMIC Vision Award nominations, more than any other
network, and three wins.
- Recognized by Cable Positive at its annual “POP” Awards (Positively
Outstanding Programming) for HIV/AIDS-related programming.
- Honored by LA-based non-profit Outfest, which raises funds to showcase and preserve artistic expression and LGBT films, for 30 years of
groundbreaking LGBT programming.
Simon & Schuster
- Newberry Medal for children’s literature to The Higher Power of Lucky
by Susan Patron (Atheneum Books for Young Readers).
- Grammy Award in the Best Spoken Word category for Our
Endangered Values by Jimmy Carter (Simon & Schuster Audio).
- Books for A Better Life Award recipients were The Number by Lee
Eisenberg (Finance) and The Faith Club by Ranya Idliby, Suzanne
Oliver, and Priscilla Warner.
- Grantham Prize for Excellence in Reporting on the Environment to
The Winds of Change by Eugene Linden (S&S)
- PEN USA Literary Award in the Children’s Literature category to
Weedflower by Cynthia Kadohata (Atheneum Books for Young Readers)
.
- Francis S. Collins, author of The Language of God (Free Press),
84_
received the Presidential Medal of Freedom, the Nation’s highest civil
award.
- 2007 George Washington Book Prize to Sons of Providence by
Charles Rappleye .
The CW
ALL OF US
- NAACP Image Awards, Nominations for Outstanding Comedy Series
and Duane Martin for Outstanding Actor in a Comedy Series.
AMERICA'S NEXT TOP MODEL
- NAACP Image Awards, Nomination for Outstanding Reality Series
- Teen Choice Awards, Tyra Banks, Winner for Choice TV Personality
EVERYBODY HATES CHRIS
- NAACP Image Awards, Nominations for: Outstanding Comedy Series;
Tyler James Williams for Outstanding Actor in a Comedy Series; Tichina
Arnold for Outstanding Actress in a Comedy Series; Terry Crews for
Outstanding Supporting Actor in a Comedy Series; Antonio Fargas
for Outstanding Supporting Actor in a Comedy Series; and Whoopi
Goldberg for Outstanding Supporting Actress in a Comedy Series.
GIRLFRIENDS
- NAACP Image Awards, Nominations for: Outstanding Comedy Series;
Tracee Ellis Ross for Outstanding Actress in a Comedy Series; and
Reggie Hayes for Outstanding Supporting Actor in a Comedy Series.
THE GAME
- Teen Choice Awards, Nomination for Tia Mowry for Favorite Comedy
Actress
SMALLVILLE
- American Society of Cinematographers Outstanding Achievement
Awards
- David Moxness, CSC, winner of the Episodic Television Award
- Saturn Awards: Nomination for Best Network Television Series;
Nomination for Allison Mack; and Best Supporting Actress in a TV Program or Series.
- Teen Choice Awards (2007)
- Allison Mack, Winner for Choice Sidekick
ONE TREE HILL
- Teen Choice Awards, Sophia Bush, Winner for Breakout Actress
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CBS | Social Responsibility Report
Copyright 2007

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