essentials

Takeime
T
YOUR
FASHION COLLECTION 2011
essentials
NURSING LINGERIE
the sensible sexy choice
there is no need to be without
diamantes and satin in order
to achieve smooth, seam free,
silhouette enhancing lingerie…
the importance of a maternity or nursing bra
HOTmilk Lingerie is specifically designed for pregnant and breastfeeding women. Pregnancy and being a new mother are challenging times in a
woman’s life and wearing plain lingerie certainly doesn’t do anything to lift her spirits. This is a time when, more than ever before, she needs to feel special.
...it is with pleasure HOTmilk Lingerie introduce you to our exciting new
Our philosophy is to empower women, to remind them that they are beautiful and SEXY! HOTmilk helps pregnant women and new mothers regain
range - essentials, the sexy choice. Available up to H cup!
their femininity and sensuality - it gives them confidence in themselves which in turn benefits those around them.
Having spent a great deal of time researching what a pregnant or
Your customers may not know the benefits of a HOTmilk maternity and nursing bra, especially if this is their first pregnancy. Below are some of the key
nursing mother needs and wants, these essential bra sets and
benefits and selling points of our maternity and nursing lingerie:
fantastic new HOTmilk shapewear garments were developed using
superior fabrics and the latest technology without compromising on
Traditional underwire bras can
Traditional bras do not provide
Seams and stitching across the
Maternity and breast-feeding
fashion and that sexy, HOTmilk point of difference!
place pressure on milk ducts
room for the diaphragm to grow
nipple area, or unlined bras,
lingerie does not have to be ugly,
and restrict milk flow potentially
during pregnancy.
can cause irritation on already
boring and un-sexy.
Essentials are ongoing styles and we always hold stock. Customers
sensitive and tender breasts.
leading to plugged milk ducts.
• HOTmilk specialises in sexy,
• HOTmilk bras have six rows of
are pregnant and nursing for a short time, so we understand the
• All of our HOTmilk bras are
importance of you having a full size selection in store. The introduction
of HOTmilk essentials now makes this easy.
hook and eyes. This allows room
• All of our HOTmilk bras have
underwire-free - we are currently
for the diaphragm to expand
concealed seams to avoid
researching flexi-wire options.
during the months of pregnancy
any aggravation.
These bra and matching underwear sets are the perfect complement
• We use power-elastane and wider
have chosen provides colours we wear on a
cotton-lined straps for extra
daily basis - natural colourways and staple
support and comfort.
the baby is born and the
diaphragm settles.
from exquisite fabrics and laces.
• Our bras and tops are beautiful
and the ability to tighten after
to our fashion forward styles. The exquisite, yet practical palette we
feminine maternity lingerie made
• All HOTmilk bras have soft cotton
and practical with no-fuss one-
lining for comfort and support.
handed maternity clips for quick
and easy breast-feeding.
blacks, always in season, always in demand.
essentials
the sensible sexy choice
enquiries:
HEAD OFFICE - PO Box 4657, Mount Maunganui South, 3149, New Zealand p. +64(0)7 571 6262 f. +64(0)7 571 6264 e: [email protected] www.hotmilklingerie.com
BIKINI
blaze
luminous
STYLE CODE: BL
STYLE CODE: LU
AVAILABILITY: Ongoing
AVAILABILITY: Ongoing
BRA:
¾ Soft Cup (Side Sling)
SIZES:
US/UK 30B - 38F
NZ/AU 8B - 16F
EU 65B - 85F
FR 80B - 100F
BRA:
Full cup with A-frame support
SIZES:
US/UK 32B - 38H. 40C - 42H
NZ/AU 10B - 16H. 18C - 20H
EU 70B - 85H. 90C - 95H
FR 85B - 100H. 105C - 110H
BIKINI
UNDERWEAR:
Bikini Brief (LUBK)
French Knicker (LUFK)
High-Waisted French Knicker
(LUHWFK)
SIZES: S, M, L, XL, XXL
UNDERWEAR:
Bikini (BLBK)
Mid-Waisted Bikini (BLMWBK)
SIZES: S, M, L, XL, XXL
COLOUR:
Jet Black
COLOUR:
Champagne
CONSTRUCTION:
Satin & Microfibre Shell
and 100% Cotton Lining
With diamante and satin
detailing at the centre of
a sweetheart neckline,
this jet black microfibre
ensemble is strong and
sophisticated. An essential
addition to your maternity
lingerie, your comfort and
satisfaction are paramount.
FRENCH
POST PREGNANCY
SHAPEWEAR*
The mid waisted
bikini is made from
high performance
microfibre, with
complementary
luxury detailing, and
designed specifically
for post pregnancy
to gradually, yet
effectively give you
back your pre-baby
body shape.
*Not to be worn
whilst pregnant.
CONSTRUCTION:
Lace & Microfibre Shell
and 100% Cotton Lining
*Luminous, previously known as
MS (Mystery Surrounded Her).
Champagne and gardenia
are tones to revel in when
you wear this delightful
lace trimmed ensemble.
The feminine detailing of
satin bows and diamantes
enhance the simple profile
of this set, a sumptuous yet
wearable addition to your
maternity lingerie.
POST PREGNANCY
SHAPEWEAR*
Relish the smooth
profile created by the
superbly designed
high-waisted French
knicker which
sits high to give
a smooth, even
finish from waist to
bustline and has
silicone gripper to
ensure the garment
does not move - nonrestricting, yet figure
flattering. *Not to be
worn whilst pregnant.
radiance
STYLE CODE: RA
AVAILABILITY: Ongoing
BRA:
Full cup with A-frame support
SIZES:
US/UK 32B - 38H. 40C - 42H
NZ/AU 10B - 16H. 18C - 20H
EU 70B - 85H. 90C - 95H
FR 85B - 100H. 105C - 110H
BIKINI
we are delighted that you have chosen to sell
HOTmilk in your store. HOTmilk is the global leader
in sexy, fashionable maternity and nursing lingerie.
UNDERWEAR:
Bikini (RABK)
Mid-Waist Bikini (RAMWBK)
SIZES: S, M, L, XL, XXL
We offer a full range of bra sizes from
a B-cup to an H-cup. This ensures you
COLOUR:
Cameo Rose
will keep all of your customers happy
CONSTRUCTION:
Satin & Microfibre Shell
and 100% Cotton Lining
When an absolutely
seamless line is what you
require, the superior line
created by this bra is the
perfect choice, the wide
satin front shoulder strap
providing extra support
right through to an H cup.
Beautifully gathered where
shape and support is most
required and the cameo rose
colouring is the epitome in
invisible lingerie.
POST PREGNANCY
SHAPEWEAR*
The mid waisted
bikini is made from
high performance
microfibre, with
complementary
luxury detailing,
and designed
specifically for
post pregnancy
to gradually, yet
effectively give you
back your pre-baby
body shape.
*Not to be worn
whilst pregnant.
UK NZ EU FR
& &
US AU
and that you will never have to pass
32 10 70 85
B
C
D
DD
E
F
FF
G
GG
H
up a sales opportunity because of a
34 12 75 90
B
C
D
DD
E
F
FF
G
GG
H
missing size.
36 14 80 95
B
C
D
DD
E
F
FF
G
GG
H
We have created this size guide
38 16 85 100
C
D
DD
E
F
FF
G
GG
H
for you, so you in turn can find the
40 18 90 105
C
D
DD
E
F
FF
G
GG
H
42 20 95 110
C
D
DD
E
F
FF
G
GG
H
perfect lingerie fit for your customers.
Wearing the right size in beautiful
nursing and maternity lingerie will
mean they love it even more!
UNDERWEAR:
S
M
L
XL
XXL
NIGHTWEAR:
S
M
L
XL
XXL
Takeime
T
ur
O
Passion
YOUR
THE SOMETIMES HECTIC, ALWAYS EXCITING WHIRLWIND OF
OWNERS OF THE NEW ZEALAND BASED
HOTmilk LINGERIE, ANGE CROSBIE & LISA
EBBING SHARE THEIR PASSION WITH YOU.
As young mothers ourselves we recognise
that pregnancy and motherhood can be challenging times in a woman’s life.
PREGNANCY AND HAVING A BABY ARE ACKNOWLEDGED HERE AT
We believe intensely in both our product and that the well-being of women
HOTmilk LINGERIE IN OUR LATEST COLLECTION.
reflects on those around them, both in the home and the community. The drive
Regain your sense of self, reignite the vibrancy in you and balance each day by taking time out.
we have for our product springs from our passion to empower women of the
Just a little goes a long way.
world through the wearing of gorgeous maternity lingerie and so regain their
femininity and sensuality. It was our own positive experiences in the simple
Be rested, be strong, in both body and mind. Your wellbeing is paramount in order to enjoy, delight,
pleasure of wearing exquisite lingerie that led us to create the brand in 2006.
contemplate and revel in the changes surrounding what is one of the most feminine journeys a
We bring you the ravishing new 2011 collection. A myriad of sumptuous satins,
woman can take. And snatching just a breathing spell, a moment in time, makes all the difference.
sexy lace, vintage colourways and the superior fit and practicality associated
So the washing is piled high, the dishes are in the sink, the ironing is out of control…
with the fashion forward brand in both maternity lingerie and nightwear ranges.
But now is your chance to rest awhile, relish the moment and catch your breath; the routine aspects
of everyday life will wait for you! No two days are the same during pregnancy and motherhood, each
has something special to delight in. Savour those moments, create memories and ensure you take
time to remember who you are.
At HOTmilk Lingerie we endeavour to give women a sense of self on this incredible journey.
Take your moment, be yourself - you deserve it.
Our fashion collections are available up to H cup and are fashion indent styles.
We understand the importance of giving you fresh new styles seasonally
and the importance of having these exciting new styles in store for
key selling periods like Xmas, Mother’s Day and Valentines.
Svelte and supported silhouettes are achieved with the use of superior fabrics
Enquiries
HEAD OFFICE:
and technology, the wellbeing and delight of the wearer always in mind.
Specialising in collections recognised the world over as always strong, always
sexy, HOTmilk Lingerie distributes the accessibly priced brand to more than 35
PO Box 4657, Mount Maunganui
South, 3149, New Zealand
countries globally. We support and encourage breastfeeding through our chic,
p. +64(0)7 571 6262
f. +64(0)7 571 6264
e: [email protected]
www.hotmilklingerie.com
you are also taking care of those closest to you. Make every moment count!
With special thanks:
Tony Drayton - Photographer,
Petrice Rhodes - Digital Operator,
Megan Maxwell - Hair and Make up
Model - Natalie Decorte
from Chadwick Models Australia
inspirational designs, and know from experience that by taking care of yourself,
Ange Crosbie
& Lisa Ebbing
Wild
Composure
Quiet Storm
STYLE CODE: WC
STYLE CODE: QS
AVAILABILITY: Indent
AVAILABILITY: Indent
BRA:
Full cup with A-frame support
SIZES:
US/UK 32B - 38H. 40C - 42H
NZ/AU 10B - 16H. 18C - 20H
EU 70B - 85H. 90C - 95H
FR 85B - 100H. 105C - 110H
BRA:
¾ Cup Bra (Side Sling)
SIZES:
US/UK 32B - 38G
NZ/AU 10B - 16G
EU 70B - 85G
FR 85B - 100G
UNDERWEAR:
Bikini (BK)
French Knicker (FK)
SIZES: S, M, L, XL, XXL
UNDERWEAR:
Bikini (BK)
SIZES: S, M, L, XL, XXL
COLOUR:
Jet Black & Floral Print Combo
COLOUR:
Marshmallow & Beaujolais
CONSTRUCTION:
Lace, Microfibre & Satin Shell
and 100% Cotton lining
CONSTRUCTION:
Lace, Satin & Mesh Shell
and 100% Cotton lining
Beaujolais satin full cup
bra embellished with
marshmallow lace is all
but edible! Satin lined
with power mesh wings
for sublime comfort and
support, this sensual bra
is complemented by French
knickers and bikini, both
trimmed in matching lace
and satin. Ruched shoulder
straps were made to be
seen. Have your slice of life!
BIKINI
FRENCH
DETAIL BRA
ct
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the atch x
m
Soft and feminine, this
fashion forward nursing bra
in jet black, overlaid with
floral is the perfect ensemble
in which to contemplate
what lies ahead! Revel in the
luxury of the satin edged bra
and bikini set. Ruched elastic
shoulder straps give support,
the microfibre underbust a
striking silhouette and onehanded maternity clips make
feeding fuss free.
BIKINI
DETAIL BRA
DETAIL BIKINI FRONT
DETAIL BIKINI BACK
ct
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the atch x
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Blissful
Disorder
Harmony
in Chaos
STYLE CODE: BD
STYLE CODE: HC
AVAILABILITY: Indent
AVAILABILITY: Indent
BRA:
Full cup with A-frame support
SIZES:
US/UK 32B - 38H. 40C - 42H
NZ/AU 10B - 16H. 18C - 20H
EU 70B - 85H. 90C - 95H
FR 85B - 100H. 105C - 110H
NIGHTIE:
A-frame full cup with
shelf support
SIZES: S, M, L, XL, XXL
UNDERWEAR:
Bikini (BK)
French Knicker (FK)
SIZES: S, M, L, XL, XXL
CONSTRUCTION:
Lace & Microfibre Shell,
Stretch Satin Trim and 100%
Cotton Cup Lining
COLOUR:
Gardenia & Whispering Blue
Dreamed of moments
can now be a reality in
this exquisite nightdress.
Beaujolais stretch satin
is pleated under the bust
giving way to a fall of sexily
swathed microfibre, allowing
ease of movement as you
recline... Underbust elastic
continues around the back
for added support, scalloped
lace is split both sides for
further movement and a
glamorous flow. Enjoy an
interlude of indulgence.
COLOUR:
Beaujolais
CONSTRUCTION:
Lace & Mesh Shell
and 100% Cotton Lining
This sexy, scintillating full
cup bra is a wanton array
of gardenia lace, cross
over ruching and soft picot
edging. Soft, romantic
lace over mesh means a
smooth profile, and being
gathered at the centre
back seam on both bikini
and French knickers gives
form fitting femininity.
Capture the moment - time
is at your mercy.
BIKINI
FRENCH
DETAIL BRA
ct
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the atch x
m
DETAIL BUST
DETAIL STRAP
DETAIL LACE
ct
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the atch x
m
Calm
Rebellion
Shine
STYLE CODE: SHR
COLOUR: Beaujolais (right)
STYLE CODE: CRC
PJ CAMISOLE: A-frame full
cup with shelf support.
COLOUR: Whispering Blue
STYLE CODE: SMA
AVAILABILITY: Indent
STYLE CODE: SHBLK
COLOUR: Jet Black
CAMISOLE:
A-frame full cup with
shelf support
SIZES: S, M, L, XL, XXL
STYLE CODE: SHWHI
COLOUR: Bright White
STYLE CODE: CRS
PJ SHORT
COLOUR: Jet Black base
with Floral Print Combo
COLOUR: Angel Wing
with Gardenia Lace
AVAILABILITY: Indent
CAMISOLE:
A-frame full cup with
shelf support
SIZES: S, M, L, XL, XXL
STYLE CODE: CRT
PJ ¾ SLEEVED TOP: A-frame
full cup with shelf support.
COLOUR: Lavender Aura
CONSTRUCTION:
Modal/Cotton & Lace
Everyone needs a little bit
of satin, a touch of lace and
an added dash of delicate
ruching. This beautiful
camisole is embellished
with all three, it’s modal
cotton shell gathered at
centre front providing a
flattering line, scalloped lace
seamlessly attached to the
A-frame cup. In Angel wing
and gardenia, this camisole
is something you won’t want
to be without...
CONSTRUCTION:
Modal/Cotton
STYLE CODE: CRP
PJ PANT: Gathered bottom
with drawstring.
COLOUR: Jet Black base
with Floral Print Combo
AVAILABILITY: Indent
SIZES: S, M, L, XL, XXL
CONSTRUCTION: Modal/
Cotton & 100% Woven Cotton
With matching separates, these chic, stylish 100% cotton PJs are the
perfect garments in which to ponder the events of the day, to plan for
those of tomorrow. Choose from a beautifully shaped camisole or ¾
sleeve top. Match with PJ shorts or pants gathered at the ankle with
a drawstring - what takes your fancy? The gorgeous floral print combo
is delightfully enhanced by the jet black base, a sprinkle of petals
complementing the look on both the top and camisole. Sleep when you
need to, whatever the time of day!
Shimmer
PJ CAMI
& SHORT
PJ TOP
& PANT
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the atch x
m
A must for every woman,
these simple, beautifully
fitted camisoles offer
options unavailable till now!
In soft cotton modal, wear
as outerwear in summer,
a warmth layer in cooler
weather or mix and match
with our feminine, flirtatious
nightwear! One-handed
maternity clips allow
simplicity at feed times.
An integral part of the new
collection, we know it’s your
time to shine! Available in
three irresistible colourways
to complement the 2011
collection: Beaujolais, bright
white and jet black.
JET BLACK
BRIGHT WHITE
DETAIL STRAP
the perfect
match x
DETAIL LACE