latvian lingerie

LATVIAN LINGERIE
By Alise Barvika
Export project manager
Investment and Development
Agency of Latvia
Operating since 1965 with 5000 employees.
Production area: 11ha.
Öko-Tex certified, ISO standards 14001:2004
Since 2006 - owner of Desseilles fabrics in Callais – the French lace design
centre
Products: elastic and rigid laces, ribbons, embroidery, thermal moulding
services, medical products, rigid and elastic warp-knit fabrics.
Present in major international fairs.
EMME LATVIA
In 2011, Italian lace manufcaturer Emme relocates it’s production facilities
to Liepaja thus furthering the supply chain for lingerie industry both in the
Western and Eastern markets.
IMPACT
70 companies
Association of Latvian lingerie manufacturers
More than 3000 people employed in the industry
Turnover of the industry: 85 million euro
Vocational schools every year prepare 10% of newcoming labour force
Higher educational institutions prepare around 60 design and textile
technology specialists every year.
Industry accounts for 12% of the total textile sector exports
COMPETITIVE EDGE
o Strong traditions
o In-house design and pattern development possibilities
o Local material suppliers/well developed material supplies from other
countries
o Short lead times
o Small minimum production quantities
o Meet your supplier just after 2 hours of flight
o Well developed cluster also for large order management
LINGERIE EXPORT PRODUCTS, 2012
Women’s
swimwear[PERCENTAGE]
Men’s underpants
Corsetry [PERCENTAGE]
[PERCENTAGE]
Lingerie sets in packaging
Suspenders, garters and
for retail [PERCENTAGE]
similar articles
[PERCENTAGE]
Girdles [PERCENTAGE]
Women’s underpants
[PERCENTAGE]
Women’s bathrobes and
pyjamas [PERCENTAGE]
Women’s petticoats and
slips [PERCENTAGE]
Other women’s
Men’s underpants accessories
[PERCENTAGE] [PERCENTAGE]
Other [PERCENTAGE]
Men’s
pyjamas[PERCENTAGE]
Brassieres [PERCENTAGE]
LINGERIE EXPORT DESTINATIONS, 2012
Belarus
[PERCENTAGE]
Other
[PERCENTAGE]
Poland
[PERCENTAGE]
Lithuania
[PERCENTAGE]
Ucraine
[PERCENTAGE]
Estonia
[PERCENTAGE]
Denmark
[PERCENTAGE]
Sweden
[PERCENTAGE]
Russia
[PERCENTAGE]
LINGERIE EXPORT TO UK
Lingerie exports in thousands of EUR
247
120
41
2009
54
2010
2011
2012
COOPERATION MODELS
- Franchising;
- Distribution;
- Agent;
- Shop partners;
- E-shops;
- Private label partners.
LAUMA LINGERIE
50 SHOPS IN 8 COUNTRIES
18 SHOPS IN LATVIA
ROSME
28 SHOPS IN 4 COUNTRIES
EXPANSION PLANS- UP TO 50 SHOPS
IN THE NEXT 3 YEARS.
VOVA
NEW SHOP CONCEPT IN 2013
7 VOVA STORES
THANK YOU!
Winter in Liepaja:
http://www.youtube.com/watch?v=ddH4GQqQ9oY