Press release - Lingerie Française

PRESS RELEASE
LINGERIE FRANÇAISE
THE EXHIBITION
Espace Pierre Cardin, Paris
July 5-26, 2012
PRESS PREVIEW: JULY 4, 2012
PR
FHCOM
+33 1 55 34 24 24
+33 6 11 70 28 17
[email protected]
www.fhcom.net
EXHIBITION
ORGANIZER
Curator :
Catherine Örmen
Steering Commitee :
Christine Beauduc,
Promincor
French Lingerie puts on a show in Paris at the Espace Pierre Cardin, from
July 5th through the 26th, 2012, just before revealing its charms in London,
Dubai and Shanghai. This exhibit will be a retrospective that covers more
than 100 years of design, innovations, savoir-faire, luxury, and…
seduction! It will also be the first time that the most famous French brands
come together to unveil their treasures. Diving into the collections of AUBADE, BARBARA, CHANTELLE,
EMPREINTE, IMPLICITE, LEJABY, LOU, LISE CHARMEL, PASSIONATA,
PRINCESSE TAM.TAM, and SIMONE PÉRÈLE made it possible to tell the
story of this lingerie worn by millions of women around the world…
This show will celebrate the savoir-faire of French corsetieres, with their key
inventions: the stretch-fabric corset, the first bras, the girdle, and even
"smart lingerie" that embraces every curve of a woman's body thanks to
Lycra® fibre which has revolutionized corsetry and lingerie fabrics since its
birth more than 50 years ago.
Anne-Laure Linget Riau
et Ulyana Sukach
Fédération de la Maille
et de la Lingerie
Legendary corsets, girdles and bras, as well as bustiers, slips, panties,
briefs, tangas, thongs – and don’t forget garter belts…, will be presented in
a epure décor and a space surrounded by audiovisual walls displaying the
most memorable ad campaigns from each era.
Scenography :
Dominique Velasco
These huge, humorous and often gorgeous images will bring lingerie back
to life ”in the flesh”, whilst offering a unique testimonial of the evolution of
societal values.
Photos:
Gilles Berquet
And finally, as a highlight of the exhibition, a transhistoric-holographic
striptease will depict, in the space of a few minutes and on a life-like scale,
the evolution of the feminine silhouette which French Lingerie has always
sought to enhance.
“Lingerie Française” is also a book published by Plon Éditions, which will
be released in both French- and English-language versions to accompany
this exhibition. It will be available in bookstores in September 2012. Richly
illustrated, not only with a photo campaign by Gilles Berquet, but also with
key visual imagery from each historical era, this book will retrace the epic
story of French Lingerie, from the end of the 19th century to the creations of
tomorrow.
”Promincor – Lingerie Française”, the Association for the Promotion of
Corsetry Industries, brings together, French lingerie brands that share
common values. by organizing events, press conferences and fashion
shows Their aim is to enable member brands to express themselves with a
single voice, not just in France but especially on the international scene.
This exhibition is made possible by DEFI-MODE DE FFRANCE, the
Committee for the Development and Promotion of French Clothing, which
promotes France’s apparel industry via training programs for producers
and marketers of clothing and savoir-faire products worldwide and is
partnered with Promincor, the association for the promotion of the corsetry
industry, in the execution of this prestigious annual event.
We also wish to thank Eurovet, the French Knitting and Lingerie Federation.
We extend our special thanks to INVISTA and its ingredient fibre, Lycra®.
Visitor information :
Free entrance
Location : Espace Pierre Cardin,
1-3 avenue Gabriel, 75008 Paris.
Métro : Concorde
Dates : July 5-26, 2012
Opening Times : 10 am-6 pm
Publicity Photos :
PR FHCOM
+33 1 55 34 24 24
+33 6 11 70 28 17
[email protected]
for high-resolution images to
publicize the exhibition.
Lingerie Française Contact:
+33 1 49 68 33 50
www.lingeriefrancaise.com