Sing Tao Daily

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Media Showcase
FY2012
Sing Tao Daily,
the only Chinese
media publishes in
4 continents with
16 editions and
distributes in over
100 cities globally.
• Remains Strongest
• Highest Circulation in USA
• Longest History in both Hong Kong, and
the East Coast USA
• Widest News Coverage
• Most Awarded
• Most Community Involved
Most awarded
Among Ethnic & Community Press
Sing Tao New York has won more than 20+
outmost important awards since 2003, includes
-Best Features
-Best Article: Immigrant Issues
-Best Article: Racial Social Justice
-Best Article: Labor Issues
-Best Investigative/In-depth Story
-Best Overall Design
-Best Photo
-Best Photo Essay/Online Slideshow
& more…
Sing Tao New York is the FIRST Chinese press to receive the IPPIES Awards
from the Independent Press Association (IPA) – the only awards in Eastern USA to
recognize outstanding achievements in the ethnic and community press.
Highest Circulation
Sing Tao Daily leads all the way
China Press
7.00%
World Journal
33.28%
Sing Tao Daily
59.72%
*Result obtained from actual figures comparison of circulation/distribution from 25 largest newstands/vendors of
each borough samplings: Manhattan, Brooklyn & Queens, as of January 2012.
Lists of newstands/vendors furnished upon requested.
Highest Circulation
Sing Tao Daily leads all the way
China Press
World Journal
Greater New York
Sing Tao Daily
China Press
Queens
World Journal
Sing Tao Daily
China Press
World Journal
Brooklyn
Sing Tao Daily
China Press
World Journal
Manhattan
Sing Tao Daily
0.00%
20.00%
Sing Tao Daily
40.00%
World Journal
60.00%
80.00%
China Press
*Result obtained from actual figures comparison of circulation/distribution from 25 sampling largest newstands/vendors of each
borough: Manhattan, Brooklyn & Queens, as of January 2012. Lists of newstands/vendors furnished upon requested.
Most Community Involved
Sing Tao’s extensive social involvement has gained
us exceptional recognition and readership loyalty.
Our well-organized events, is marketers’ best vehicle
to reach out to the diversified Chinese population.
Publications
Sing Tao Daily Eastern Editions
Vital to many Chinese Americans.
• Renowned for its local and global news coverage
• Family-oriented daily, for readers from different origins
• Gives readers valuable insights & in-depth coverage of current
political, financial, cultural, educational and social scenes in their
homes, origins and around the world
• Award-winning with more than 46 years of reliable news gathering and
reporting experience; Highly respected for its objective & analytical reporting
• Internationally recognized as one of the most widely-read
Chinese language dailies in overseas markets
• Publishes 365 days a year
• Editions: New York Tri-state, Boston, Philadelphia, Greater
Washington D.C. and Chicago
Widest news coverage
Headline News – Informative analysis and investigative features, top news of
International, United States, China, Taiwan, Hong Kong, and
Southeast Asia
Metro And Community - covers news of special interest to residents in the local
metro areas, with an insider's eye to what's important,
thoroughly, and expertly
Finance - complete overview of finance in the US, China and other Asian and
European countries, with expert columnists and impartial contributors
Sports - covers games and the insider tracks in global sports arena
Education – provides learning pieces in language, intelligent training
Entertainment – covers Chinese and international celebrities and comprehensive
updates
Living - provides informative and entertaining guide to technology, automobile, travel,
dinning, beauty, life style, fashion, health and fitness
Leisure - mix of columns by renowned writers, opinion pieces, literature excerpts,
comics and horoscope
Publications
East Week
Vital to many Chinese Americans.
• Target readers from Hong Kong
• Award-winning news, current affairs, celebrities and entertainment weekly magazine
• Focus on sensational topics with in-depth inquiries, a controversial news makers
• Publishes every Sunday as a Supplemental Magazine in Full Color
• Distribution: Eastern U.S.A.
• For advertisers seeking to reach out to the trendy and dynamic middle class
consumers to promote their premium products
Publications
Sing Tao Weekly
Vital to many Chinese Americans.
• Target ALL Chinese American Immigrants
• Focus on social, financial, environmental, political, legal, educational contents
that assist them to cope with the U.S. living styles
• Renowned columnists contribution, consulting pieces and Q&As aims to suit
the local China taste, needs & wants
• A link with their motherland, and for knowledge about their new home cultural
and affairs in all
• Publishes every Sunday as a Supplemental Magazine
• Distribution: Eastern U.S.A.
Publications
U.S. City Post
A FREE Weekly Newspaper
•
Target readers from mainland China
•
Features hot news of the week, diversified contents that readers seek for,
update trends, cultural affairs, life styles, entertainment and happenings in
mainland China, Taiwan and Hong Kong
•
Provides Chinese overseas a weekly newspaper as a resource in social,
cultural, entertainments, educational contents and more. Its where Chinese
would turn to for a link with their motherlands’ culture, events and affairs
•
Publishes every Friday
•
Distribution: Metro New York City, for free
Publications
www.nysingtao.com
•
Online edition of the newspaper
•
Serves as a platform to interact with readers
around the world
•
Liaise the readers with Sing Tao hosts events
and activities.
•
Daily updates on current global & local news,
stocks, financial, economical, sports,
entertainment, social, advertisers features and
more
•
24/7
•
2,852,073 Monthly Impressions
•
2,088,265 Monthly Visits
•
6,679,360 Monthly Page views
Readers Profile - Age
Age
2.10%
71 or above
14.37%
61-70
29.04%
53-60
29.64%
45-52
10.18%
39-44
6.29%
32-38
5.99%
26-31
2.10%
19-25
0.00%
19-25
5.00%
26-31
32-38
10.00% 15.00% 20.00% 25.00% 30.00%
39-44
45-52
53-60
61-70
*Result obtained from survey done in sampling of Sing Tao Daily’s readers in 500 people, as of survey conducted in 2010.
71 or above
Readers Profile - Number of Households
# of Households
4.79%
6 or more people
56.59%
3 - 5 People
38.62%
1 - 2 People
0.00%
10.00%
20.00%
1 - 2 People
30.00%
40.00%
3 - 5 People
50.00%
60.00%
6 or more people
*Result obtained from survey done in sampling of Sing Tao Daily’s readers in 500 people, as of survey conducted in 2010..
Readers Profile - Annual Household Income
16.17%
$150,000 or above
24.55%
$75,000-$149,999
8.98%
$65,000-$74,999
15.87%
$50,000-$64,999
6
12.28%
$35,000-$49,999
15.57%
$20,000-$34,999
6.29%
$19,999 or under
0.00%
5.00%
10.00%
15.00%
$19,999 or under
$20,000-$34,999
$35,000-$49,999
$65,000-$74,999
$75,000-$149,999
$150,000 or above
20.00%
25.00%
$50,000-$64,999
*Result obtained from survey done in sampling of Sing Tao Daily’s readers in 500 people, as of survey conducted in 2010.
Readers Profile -
Current Financial Planning
12.28%
Estate Planning
36.83%
Annuity
48.50%
401K Retirement Savings Plan
53.29%
Life Insurance
53.89%
Investment: Stock /Bond/ Foreign Exchange
59.28%
Real estate
60.78%
Individual retirement account (IRA)
72.75%
Savings account
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
Savings account
Individual retirement account (IRA)
Real estate
Life Insurance
Investment: Stock /Bond/ Foreign Exchange
401K Retirement Savings Plan
Annuity
Estate Planning
*Respondents were allowed to choose multiple answers in this question; therefore total % response exceeds 100%.
*Result obtained from survey done in sampling of Sing Tao Daily’s readers in 500 people, as of survey conducted in 2010.
70.00%
80.00%
Sing Tao Daily
Your must have Media Partner to
promote your brand / products /
services in innovative ways and
integrated strategies.
Innovative Ad Spec.
Besides the traditional …
A1 Full Page
Besides the traditional …
Top Banner,
Vertical Banner &
Bottom Ad
Besides the traditional …
Besides the traditional …
Choices in varies sizes
Besides the traditional …
Choices in varies sizes
Besides the traditional …
Besides the traditional …
ONE Full
Page
Spread
between
2 Pages
Besides the traditional …
Besides the traditional …
Four-Page Ad
Wrapper
Besides the traditional …
Special
Size
Wrapper
Besides the traditional …
Special
Size
Wrapper
Besides the traditional …
Special
Size
Wrapper
Besides the traditional …
Special
Size
Wrapper
Besides the traditional …
Side
Column
&
Center
Column
Besides the traditional …
U-Shape
Spread,
T-Shape
Spread,
&
L-Shape
Spread
Besides the traditional …
Twin
Columns – A
(2 Side Upper)
Twin
Columns – B
(2 Scrolls Vertical)
Twin Columns – C
(Top
& Bottom Banner)
Besides the traditional …
Ad-a-Note Sticker
on Front Page or any
Section Front
• Direct readers to your Ad inside
• Front & Back printed sticky note
• Generate Higher Response Rate
Besides the traditional …
Ad-a-Note Sticker
Samples
• Direct readers to your Ad inside
• Front & Back printed sticky note
• Generate Higher Response Rate
Besides the traditional …
Brand Story
Advertorial on
East Week,
Sing Tao Weekly or
Sing Tao Daily
3-6 spread pages in full
color, features in-depth
history and development
of your brand, products
and company.
Besides the traditional …
Special Features/ Supplement
¾
¾
¾
¾
¾
¾
¾
¾
¾
Examples:
World Oral Health Day
World Heart Health Day
Lunar New Year Supplement
Fortune Book
NBA
2012 London Olympics
Travel Guide
Parent and Children
World Sight/Vision Day
Besides the traditional …
Advertorial Series in
Sing Tao Weekly
Special Columns feature your
firm with product introductions
and knowledge
– Increase Publicity
– Increase Brand & Products
Awareness
– Pull Readers Wants
– Educate public in related
industry knowledge
Besides the traditional …
Sponsor Columns
with Editorial Content
related to your
products/image
– Sing Tao provides editorials
– Increase Branding
– Educate the public on
important industry mustknows, current trends &
analysis
Besides the traditional …
Q&As in Sing Tao Weekly
Sponsor the well-received Q&As Columns by renowned expert,
with topics related to your products and images
Besides the traditional …
Web Ad:
Specific News / Region / Category on
www.nysingtao.com
• Daily News Feed
• Comprehensive Coverage
• Marketing Events
• Advertisers Feature Articles
Ad Placement Examples:
• Index Page & Financial pages
• Link to your company website
Besides the traditional …
Become Sponsor of
Custom-made Event
Examples:
- Photo Contest
- Financial Seminar
- Drawing Contest
- Immigration Seminar
- Online Sweepstakes - Health Day
- Sports Competition - Beauty Pageant
- Direct Sale Event
- Home Purchasing Seminar
- Parents and Children event
- Varies Expos
Besides the traditional …
Each Marketing Event is integrated as a package:
–
–
–
–
–
–
–
Print ad on Sing Tao’s Publications umbrella
Web ad and web buzz
Social Media including Facebook, twitter…
Event Web Page
Press Release
Planning, Coordination, and Execution Support
Creative, copywriting, collaterals, decorations, printing,
production and more…
E a s t e r n
U S A
Remember Sing Tao Daily,
Your Innovative Partner.
THANK YOU!
Contact Your Sing Tao Representative Today!
Inquiry
Email: [email protected]
Call: 917-335-4112 or 347-828-0506
188 Lafayette Street, New York, NY 10013
www.nysingtao.com
Unique Ad Placement Rate Card
NY Tri-State Edition
SING TAO DAILY
*Extra Loading Charge applies when Specified Section/Page/Edition
Ad Space
Size (w x h)
ROP Color,
Mon - Thur
ROP Color,
Fri - Sun
ONE Full Page Spread between 2 Pages
11.75” x 20”
$3,031
$3,486
Side Column
5.875” x 20”
$1,260
$1,457
Center Column
4” x 20”
$1,164
$1339
Center Island
5.875” x 10”
$945
$1,087
U-Shape Spread
(4”x 20”) x 2 + (16” x 4”)
$3,874
$4,485
T-Shape Spread
(4” x 20”) + (20” x 5”)
$2,724
$3,133
L-Shape Spread
(24” x 6) + (12” x 14”)
$4,933
$5,673
Twin Columns – A (2 Side Upper)
(5.875” x 12”) x 2
$2,514
$2,891
Twin Columns – B (2 Scrolls Vertical)
(3” x 20”) x 2
$2,095
$2,409
Twin Columns – C (Top & Bottom Banner)
(11.75”w x 3”h) x 2
$1,180
$1,357
East Week Magazine
*Extra Loading Charge applies when Specified Page
2 Full pages Center Spread
ONE Full Page Spread between 2 Pages
Sunday
16.5”w x 10.375”h
$1,586
(3.625” x 9.625”h) x 2
$1,031
16.5”w x 4.75”h
ROP $878
Center Spread $952
8.25” x 10.375” Trim Size
$915 Per Page
Layout: separate ONE full page into TWO half vertical size plus
0.25” safe area
TWO Half Spread Pages (Bottom)
Brand Story (Special Advertorial)
(Minimum 3 Pages per Insertion; Text limit to 800 words per page)