sapientnitro.com FOR IMMEDIATE RELEASE Fiat® Taps

FOR IMMEDIATE RELEASE
Fiat® Taps SapientNitro for Sin City-Inspired Web Videos Featuring
Supermodel Catrinel Menghia
BOSTON – May 10, 2012 – SapientNitro, part of Sapient (NASDAQ: SAPE),
announced today that they have been enlisted by luxury brand Fiat® to
transform its long-standing point-of-purchase model, and create a bridge
from the customer awareness stage to the sales generation stage. In doing
so, SapientNitro and Fiat are seducing customers by displaying the sexy
side of the new Fiat 500 Abarth in a series of three distinctively shot web
videos, which are now hosted on the Fiat website, www.fiatusa.com/abarth.
Media Contact:
David LaBar
Sapient
+1 646 478 9846
[email protected]
Global Headquarters:
131 Dartmouth Street
3rd Floor
Boston, MA 02116
United States
tel: +1 617 621 0200
fax: +1 617 621 1300
While it has received recognition for its first-class racing pedigree in the
European market, the Fiat 500 Abarth had yet to achieve the same
momentum in the U.S. SapientNitro was tasked with conceptualizing three
video spots to re-invigorate the brand and lead prospective customers to a
new, content-rich website – and thus driving demand directly to Fiat
dealerships nationally.
SapientNitro enlisted seductive supermodel Catrinel Menghia of the
infamous Fiat Super Bowl spot to help showcase the exceptional vehicle in
its most high-octane action mode. The three spots were filmed in and around
Las Vegas – from the desert to the racetrack to the ever-iconic Las Vegas
strip – an emotionally enticing backdrop for the performance car commonly
referred to as “The Scorpion.” The spots have also led to additional content
developed for the site, including an interchangeable seven-camera view lap
around a prominent Sin City racetrack.
View the Fiat 500 Abarth spots here:
Spot 1) http://www.youtube.com/watch?v=AsZJj3e8eSs&feature=plcp
Spot 2) http://www.youtube.com/watch?v=qeIiiUveq54&feature=plcp
Spot 3) http://www.youtube.com/watch?v=1-Wmpq1T-Y8&feature=contextchv
sapientnitro.com
FOR IMMEDIATE RELEASE
Creative Agency Credits:
Creative Director: Jake Wheeler
Creative Director: Boris Stojanovic
Agency Strategy: Sam Joseph
Agency Producer: Mike Diaz
Account Manager: Adam Lauer
Account Specialist: Jarrid Hawkins
Editor: Javier Urquiza
Production: Odd Machine Chicago
Director and DP: Stephanie Vallee
Media Contact:
David LaBar
Sapient
+1 646 478 9846
[email protected]
Global Headquarters:
131 Dartmouth Street
3rd Floor
Boston, MA 02116
United States
tel: +1 617 621 0200
fax: +1 617 621 1300
About SapientNitro
SapientNitroSM, part of Sapient®, is an integrated marketing and technology
services firm. We create and engineer highly relevant experiences that
accelerate business growth and fuel brand advocacy for our clients. By
combining multi-channel marketing, multi-channel commerce, and the
technology that binds them, we influence customer behavior across the
spectrum of content, communication and commerce channels, resulting in
deeper, more meaningful relationships between customers and brands.
SapientNitro services global leaders such as Chrysler, Citi, The Coca-Cola
Company, Lufthansa, Target and Vodafone through our operations in North
America, Europe, and Asia-Pacific. For more information, visit
www.sapientnitro.com or follow us on Twitter @sapientnitro.
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Sapient is a registered service mark of Sapient Corporation.
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