New York | Chicago | Atlanta

the Fire next time: rolanD Martin on raciSM & Fighting Back
the Fashion & musiC issue
AUGUST/SEPTEMBER 2013
Tyson
Beckford
Shines In Fall’s
Best For Men
Quincy
Jones
The Man,
The Legacy
ExclusivE!
boris KodJoe
snaps supermodeL
selita ebanKs
Paris
&
ChamPagne
Luxe Lessons
& Libations in
France
THE NEW RENAISSANCE
ChiC
CounCil:
DeSignerS
stella Jean,
laQuan smith
&
Kevin stewart
will.i.am’s
Secret Weapon
ISSUE 47
AUGUST/SEPTEMBER 2013 NO 47
gregory Porter’s
global Jazz
billy Porter’s
KinKy triumPh
goodie mob:
the resurreCtion
www.UPTOwNMAGAZINE.COM
N a t i o n a l | N e w Yo r k | C h i c a g o | A t l a n t a | Wa s h i n g t o n , D. C . | C h a r l o t t e | D e t r o i t | P h i l a d e l p h i a
A Toast to Luxury, Lifestyle, and Living.
2015 Media Kit
Mission Statement
UPTOWN affords luxury purveyors the broadest access to a
radically distinctive group of male and female consumers:
affluent African Americans (AAAs). The combination of
UPTOWN Magazine and the UPTOWN 360 Experience
(a multimedia venture encompassing Uptownmagazine.
com, the UPTOWN Social e-newsletter, and UPTOWN
Professional) is a one-of-a-kind multimedia venture that
provides marketers with traditional and alternative ways
to reach our audience of influencers at home, work,
and play.
UPTOWN Brand celebrates the luxury lifestyle of professional
and influential urban consumers across the country
with city-specific editions in New York, Philadelphia,
Charlotte, Atlanta, Detroit, Chicago, and Washington,
D.C. UPTOWN’s editorial content, promotion, and brand
extensions communicate the appeal of a luxury lifestyle
with an authoritative voice and sophisticated design.
Editorial content highlights the best in home décor,
automotive, technology, fashion and jewelry, fitness, health
and beauty, travel and leisure, food and wine, sports
and entertainment, and arts and culture. It also includes
provocative profiles of the tastemakers who represent
this audience.
Circulation&
Distribution
Published seven times per year, UPTOWN is a national magazine
with regional editions in New York, Philadelphia, Charlotte, Atlanta,
Detroit, Chicago, and Washington, D.C. With an audited rate base of
225,000, UPTOWN reaches over 900,000 AAA men and women across
the country through subscriptions, newsstand sales and direct mail.
There is controlled and targeted distribution in residential buildings,
restaurants, lounges, galleries, salons, spas, health clubs, retail stores,
and the homes of some of the most influential African Americans
in the country. The magazine also has special distribution at major
lifestyle and cultural events targeting our affluent consumers, and at
annual signature events.
Did
You Know?
• Affluent African Americans have an annual purchasing
power of more than $87 billion.
• The annual household income and total net worth
of affluent African Americans are well above the
national average at a younger age than for other
affluent households.
• Traditional markets for luxury consumers are saturated.
• You are leaving “money on the table” by not targeting
this audience.
Who Will You Reach?
• A niche audience with disposable income and a voracious
desire for luxury.
• A targeted group of arbiters recognized for influencing
general market trends.
• Consumers who are difficult to reach through conventional
mainstream marketing.
• Readers with an average household income of $132,000.
Why Target AAAs?
UPTOWN readers are an untapped source of revenue for luxury
purveyors. Research shows that these consumers are willing
and able to pay a premium for luxury, but demand quality.
UPTOWN Magazine is the only lifestyle publication that can
help you expand your visibility and authenticate your brand
among this rapidly expanding audience. UPTOWN will help you
align your brand, product, or service with this audience and
garner your share of their disposable income.
UPTOWN360
Experience
Our reach of more than 900,000 AAAs helps UPTOWN go beyond traditional
mass media to provide our marketing partners with 360-degree turnkey
opportunities to engage this audience and increase sales nationally and
regionally. No other lifestyle magazine in our space provides advertisers
with direct access to high-profile events, including fashion shows, ride
& drive experiences, film and music festivals, charitable events, movie
premieres, and Oscar and Grammy celebrations. UPTOWN works closely
with advertisers to develop custom programs and promotions suited to
brand and product initiatives.
ONLINE
UPTOWN
magazine.com
and
Sponsorship
Integration
UPTOWN
Social
EXPERIENTIAL
ENGAGEMENT
Signature
Events, Event
Sponsorship,
Brand Extension
UPTOWN
Unplugged
PRINT
More Than 900,000
Readers Nationally
VIDEO
UPTOWNSignature
Events
UPTOWN EXPERIENCE
UPTOWN LIVE
Throughout the year UPTOWN produces high-profile events that bring our
magazine and partnerships to life. We work closely with our advertisers
to develop integrated programs that include retail events and sampling
opportunities, followed up with post-event photos in print and online.
UPTOWN PRE-OSCAR GALA
During the 2015 Oscar weekend, UPTOWN will continue its
tradition of honoring and recognizing the achievements
of African Americans. UPTOWN will host an exclusive
red-carpet event during the event in Los Angeles,
celebrating the future of Black Hollywood by recognizing notable African
American filmmakers and producers. Previous honorees include Malcolm
D. Lee, Mara Brock Akil, Ava DuVernay, Reginald and Warrington Hudlin,
and Will Packer. Guests will enjoy hors d’oeuvres, signature cocktails, and
music courtesy of a celebrity DJ. UPTOWN will invite celebrities, industry
executives, and tastemakers to this red carpet affair.
UPTOWN UNCORKED FOOD & WINE FESTIVAL
During Summer 2015, UPTOWN will present its first annual
3-day food & wine festival in Napa Valley, CA. UPTOWN
Uncorked will provide guests with a 5-star immersion into
wine country culture. With wine tastings, golf outings,
celebrity Chef prepared dinners, movie screenings, live performances
and more. This destination event, hosted at the Silverado Resort & Spa, will
attract more than 300 attendees from around the country.
UPTOWN HONORS
Taking place in key markets across the country, UPTOWN
Honors will recognize a group of four to six influential
professionals for their professional achievements. Honorees
will be chosen from a variety of categories including
entrepreneurs, philanthropists, innovators, doctors, lawyers, etc. Selected
recipients are those individuals who have distinguished themselves beyond
measure in their respective fields.
UPTOWN guests will be invited to a dinner and cocktail reception
celebrating our featured honorees from each market.
BLACK BRIDAL EXPO
UPTOWN Wedding & Travel issue has partnered with
BlackBride.com’s Annual Atlanta Bridal Showcase—
a bridal show like you’ve never seen in the ultimate
wedding planning forum. Each year the show draws a
market looking for inspiration, and unique ways to style weddings and
receptions while incorporating their cultural traditions. This show is the
answer to brides’ wedding planning questions. This year’s expo will host
some of best vendors in the business and feature solutions for brides in
every facet of the planning process.
UPTOWN KEEP LIVING—GET FIT TOUR
UPTOWN will host a day of health and wellness including
fitness classes, health testing, forums and more. Hosted
by a celebrity fitness guru, guests will enjoy a variety of
healthy cuisine options during a full day of wellness.
UPTOWNOnline
UPTOWN ONLINE
Uptownmagazine.com is a bold website brand extension
from UPTOWN Media Group. Our mission is to provide
quality content in the form of broadband video, articles,
pictures, and user-generated content to enhance the
emotional connection and social interaction among the ever-expanding
base of the UPTOWN digital community. We are here to serve those who
aspire to live an UPTOWN life.
Uptownmagazine.com is the ultimate digital destination for entertainment,
culture, dining, travel, career, networking, fashion, shopping, celebrity,
and home.
UPTOWN SOCIAL
An invitation-only, free weekly e-mail newsletter for discerning
affluent African Americans, UPTOWN Social is the ultimate
insider’s guide to what’s hot, new, and undiscovered—from
entertainment and style to gadgets, travel, networking,
culture, and more. As useful as it is entertaining, it’s like getting an e-mail
from your clever, unpredictable friend who’s in the mix.
Signature Sponsorship Packages provide a platform for customized
editorial content to reach our email database of 60,000–100,000 readers.
Premium newsletter sponsors can opt to run on a weekly or monthly
schedule.
UPTOWN UNPLUGGED
UPTOWN Unplugged TV creates and distributes celebrity
and lifestyle video programming for our hard to reach
Affluent African American consumer. Our premier digital
entertainment destination offers innovative opportunities,
including customized content integrations, experiential marketing and
social media campaigns. As a premiere digital content provider, UPTOWN
Unplugged is a fully integrated channel extension of the UPTOWN
Magazine brand.
All shows featured on UPTOWN Unplugged are distributed across all
relevant media platform extensions and through our exclusive partnerships.
UPTOWN
Weddings
&Travel
WINTER IS WEDDING-PLANNING SEASON.
UPTOWN Weddings & Travel is our specialty issue
that runs annually in November. This picturesque
issue targets the UPTOWN audience with profiles
of the hottest bridal designers and latest wedding
trends, coupled with unique and luxurious travel
destinations. Your business will reach tens of
thousands of affluent African Americans where
they live, work, and play.
Gain customized access to our unique audience.
This special issue will include:
- Wedding Venues: Top banquet halls, country
clubs, resorts, restaurants, historic homes and
mansions. The UPTOWN Weddings & Travel issue
covers it all.
- Destination Weddings: Best places outside of the
U.S. to tie the knot, including the Caribbean, and
Mexico. The issue will also feature the best hotels
and wedding packages.
- Bridal Retailers and Service providers:
Tips on where to find gowns, florists,
wedding planners, etc.
- Places to Honeymoon: Honeymoon
destinations from France to South Africa,
and everything in between.
AUGUST/SEPTEMBER
The Style Issue
2015
Editorial
Highlights
FEBRUARY/MARCH
The Hollywood Issue
EVENT: UPTOWN Pre-Oscar Gala
From up-and-coming ingenues to the stars
behind the camera to the hottest runway looks
for spring, UPTOWN captures the latest and
greatest in Tinseltown and beyond in one of our
most popular issues.
SPACE CLOSE: 1/9 MATERIALS DUE: 1/16
ON SALE 3/3
APRIL/MAY
The Travel Issue
World citizenship grants entre to the UPTOWN
lifestyle. So, from Los Angeles to Lagos, we bring
the world to our glossy pages regularly but go
into overdrive with the Travel issue highlighting
the hottest destinations in our readers’
backyards as well as around the world. Readers
can get a jump on summer travel plans with our
detailed guide to the best destinations in the U.S.,
the Caribbean and around the globe.
SPACE CLOSE: 3/6 MATERIALS DUE: 3/13
ON SALE 4/28
JUNE/JULY
Food, Wine & Spirits
EVENT: UPTOWN Uncorked Food
& Wine Festival
UPTOWN covers cocktails, wine, and
world-class cuisine for the refined palette.
Gourmands can rejoice as we profile the
best chefs, restaurants and recipes this side of
gastro-chic.
SPACE CLOSE: 5/1 MATERIALS DUE: 5/8
ON SALE 6/23
“Fashions fade, style is eternal,” iconic designer
Yves Saint Laurent once shared. In this issue,
we profile the most daring designers and buzzing
up-and-comers dedicated to all things style.
We also invite readers to dip into the pool of
the latest global beauty and grooming trends, in
addition to giving them a glimpse of the latest
collections—straight from the runways—before
they hit the streets.
SPACE CLOSE: 7/10 MATERIALS DUE: 7/17
ON SALE 9/1
OCTOBER/NOVEMBER
Most Influential Executives Issue
EVENT: UPTOWN Honors
UPTOWN profiles some of the most influential
African Americans in corporate America,
including the movers and shakers who are
making impacts in their companies, the
marketplace and the community at large. The
world’s most successful companies and best
known brands will be featured and recognized
in this issue in addition to news, business trends,
and career advice.
Rates &
Specifications
NATIONAL ADVERTISING RATE CARD
RATES
1X3X6X
Full Page
$29,106$27,364$26,195
1/2 Page
$14,553$13,682$13,097
1/3 Page
$11,642$11,140$10,820
Cover 2/Page 1
$64,033
Cover 3
$35,530
Cover 4
$38,837
*Rate Base 225,000
UPTOWNMAGAZINE.COM AND UPTOWN SOCIAL
500,000 Unique Visitors Per Month; 2.5 million page views
• Leader Board
$25
• Vertical Skyscraper
• Bottom Full Banner
$20
• Sponsored Edit
SPACE CLOSE: 8/28 MATERIALS DUE 9/11
ON SALE 10/27
BONUS ISSUE
Weddings & Travel 2015
EVENT: Black Bridal Expo
In our fourth annual Weddings and Travel issue,
find the best in bridal couture, planning advice
and exciting travel places to far and exotic
lands. As a bonus, the Gold Pages are back—
your directory to the best wedding venues,
photographers, caterers, and designers in each of
our seven local cities.
MECHANICAL REQUIREMENTS
AD DIMENSIONS
Spread Full
1/2 Horizontal Spread
1/2 Page Horizontal
1/2 PageVertical
1/3 PageVertical
BLEED 16 1/4" x 10 3/4" 8 1/8" x 10 3/4" 8 1/8" x 5 3/8"
8 1/8" x 5 3/8"
4" x 10 3/4" 2 7/8" x 10 3/4"
TRIM 15 3/4" x 10 1/2" 7 7/8" x 10 1/2" 7 7/8" x 5 1/8"
7 7/8" x 5 1/8"
3 3/4" x 10 1/2" 2 5/8" x 10 1/2"
SPACE CLOSE: 10/1 MATERIALS DUE: 10/14
ON SALE 12/1
DECEMBER/JANUARY
Health & Wellness
EVENT: UPTOWN Health & Wellness Tour
UPTOWN provides everything you need to
know to get physically, mentally and spiritually
set for the new year. Created for the UPTOWN
reader on the go, this issue will feature useful tips
and advice on all things health and wellness. From
fitness, food, spiritual and financial, our readers
will start the year fresh and anew.
SPACE CLOSE: 10/23 MATERIALS DUE: 10/30
ON SALE 12/15
$25
$80
ALL AD MATERIALS
MUST BE SENT TO:
UPTOWN Magazine
Attn: Stacey Rigney
9716 Helen Ave.
Shadow Hills, CA 91040
818.414.0072
[email protected]
SAFETY
15 1/4" x 10"
7 3/8" x 10"
7 3/8" x 4 5/8"
7 3/8" x 4 5/8"
3 1/4" x 10"
2 1/8" x 10"
Who Should
Partner With
UPTOWN?
National and international brands that
desire unrivaled access to a viable
niche audience:
• Advertisers who understand that traditional
luxury markets are saturated.
• Advertisers with new products or services.
• Advertisers who need additional brand
awareness.
• Retailers who need to generate or increase
sales, both online and in-store.
• Brands that are highly competitive and have
exclusive or limited-edition products.
•M
arketers who understand the value of
segmentation and target marketing.
graphics
&
Demo
Psycho
graphics
Demographic Breakdown:
Psychographic Breakdown:
Our core reader is between the ages of 25–54
and earns a minimum of $75,000 individually
per year.
Based on the results of our
2011 UPTOWN Magazine Reader
Study conducted by TouchPoint
Research, UPTOWN readers are:
• Engaged
45%
55%
Gender
Male:
Female:
55%
45%
They spent an average of one
hour and 15 minutes with an issue
• Loyal
60% have read at least three of
the last four issues
• Action-Takers
7%
12%
35%
46%
Level of Education
College
Graduates:46%
Some College: 12%
64% told a friend about something they read in UPTOWN
Post-Graduate
Study, plus: 35%
47% clicked through to an
advertiser’s website
No College:
7%
19%
32%
49%
67% Went online to
Uptownmagazine.com
Marital Status
Single:
Married:
Other:
49%
32%
19%
24% stated that they bought
a product as a result of reading
UPTOWN
• Extremely satisfied with
UPTOWN Magazine
95% rated UPTOWN as
“Excellent or Good”
47% rated UPTOWN as
“One of Their Favorites”
Median Age................................................38.8
Pass Along..................................................... 2%
Average Household Income.............$102,374
Source: 2011 UPTOWN magazine Reader
Study conducted by TouchPoint Research
The affluent African American is young, rich, and smart
with incredibly discerning luxury-market tastes.
Contact Information
Leonard E. Burnett Jr.
Co-CEO, Group Publisher
[email protected]
646.286.4470
Henry J. Watkins
Group Publisher
[email protected]
917.748.3149
ALL AD MATERIALS MUST BE SENT TO:
UPTOWN Magazine
Attn: Stacey Rigney
9716 Helen Ave.
Shadow Hills, CA 91040
818.414.0072
[email protected]