Miami 2015 seminar program

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Miami 2015 seminar program
The ICEF North America Workshop - Miami
Exclusively for educators from the US and Canada and international student
recruitment agents focused on North America
Loews Miami Beach Hotel • December 07 - 09, 2015
Connect. Recruit. Grow.
Seminar Program Overview • December 07, 2015
Seminar Room 1
2:00
–
2:45
How to Maximize your ICEF Workshop
Experience - For Agents
Stephanie Zimmermann,
Senior Agent Relations Manager,
ICEF, Germany
Seminar Room 2
2:00
–
2:45
How to Maximize your ICEF Workshop
Experience - For Providers
Ian Cann, Sales Director - USA,
ICEF, Germany
Seminar Room 3
2:00
–
2:45
Audience: Providers
Audience: Agents
Illinois, A Premier Study Destination
Wojciech Wloch, Coordinator of
International Partnerships,
Northeastern Illinois University, USA
Audience: Agents
Seminar Room 4
Understanding AIRC Certification
Mike Finnell, Executive Director,
American International
11:00
Recruitment Council (AIRC), USA
– Jennifer Wright, Director of Certification,
1:00
American International
Recruitment Council (AIRC), USA
Audience: Agents
The US Agent Training Course (USATC)
and the ICEF Agency
2:45
2:45
Recognition Program
– Tiffany Egler, Director - Agent Relations,
–
3:15
ICEF, Germany
3:15
The ICEF Agent Barometer 2015 North America Findings
Sarah Mines, Sales Director - Canada,
ICEF, Germany
Audience: All
Audience: All
International Recruitment Strategies for a
State Study Consortium: Promoting West
Virginia as a Study Destination
Clark Egnor, Director of International
Programs, Study West Virginia, USA
2:45 Tammy Johnson, Executive Director of
–
Admissions and International Student
3:15
Services, Marshall University, USA
Michael Wilhelm, Director - Office of
International Students & Scholars, West
Virginia University, USA
2:00
–
2:45
Audience: Agents
The Power of Reviews in
Student Recruitment
2:45
Ross Holmes, Director, Online Products,
–
ICEF, Germany
3:15
Audience: All
Audience: Agents
3:15
–
4:00
Where are the Students?
Mobile Technology, Big Data and
Market Penetration
Duleep Deosthale, Co-Founder and
Vice President,
Admission Table, USA
3:15
–
4:00
Audience: Providers
Work with Agents –
The Student Perspective.
A University of South Florida Case Study
Tim O‘Brien, VP - Global Business
Intelligence & Development,
4:00
INTO University Partnerships, UK
–
Glen Besterfield, Assistant VP 4:45
International Admission &
Global Partnerships,
University of South Florida, USA
The Study Abroad Market in Ecuador
Oliver Ricardo Dávila Rosero,
Managing Director,
Estudios Internacionales WEA
(World Education Access) Cia. Ltda.,
Ecuador
3:15
–
4:00
Audience: Agents
Audience: Providers
Is Your International Recruitment
Strategy Like the SS Titanic - Blindly Full
Steam Ahead but Doomed to Sink?
4:00
Mark Lucas, CEO, iae Global, Australia
–
4:45 Pushpinder Bhatia, CEO and Managing
Director, PAC Asia Services P. Ltd., India
Audience: Providers
Study Hawaii Educational Consortium:
Why Study Anywhere Else?
Roger Fong, Executive Board Member,
Study Hawaii, USA
EnglishUSA: We’re All about IEPs!
Cheryl Delk-Le Good,
Executive Director,
EnglishUSA, USA
Study in Canada Information Session &
Overview of the Canada Course
Colleen Duke, Public Affairs Officer,
3:15 Consulate of Canada in Chicago IL, USA
– Charbel Moreno, Manager, International
4:00
Affairs and Marketing,
Languages Canada, Canada
Audience: Agents
4:00
–
4:45
Study Texas: Connecting International
Students and Professionals with a
Quality Education in Texas!
Teresa Kennedy, Executive Director Office of International Programs,
University of Texas - Tyler, USA
4:00
–
4:45
Canadian Resource Showcase –
Panel Discussion
Moderator:
Sarah Mines, Sales Director - Canada,
ICEF, Germany
Audience: Agents
Audience: Agents
Audience: Providers
4:45
–
5:30
Push and Pull: How to Drive Better
Student Recruitment
Pamela Barrett, Director,
Barton Carlyle, United Kingdom
Recruiting from India: Market Trends and
StudyWisconsin:
Future Potential
Connecting Agents & Institutions
4:45 Sushil Sukhwani, Managing Director,
4:45
Kevin Beisser, Chair, Study Wisconsin,
–
– Edwise Overseas Education Consultants,
USA
5:30
India
5:30
Audience: Providers
The Rise of the Selfie: How Marketers
Can Leverage Digital Trends
in Pop Culture
Jacqueline Kassteen, Director,
ICEF Monitor, Germany
5:30
Chris Price, CEO and Principal Advisor,
–
Adventus Education,
7:00
Sri Lanka / United Kingdom
Anthony Lee, Digital Director,
Study Group, United Kingdom
Audience: All
Audience: Providers
5:30
–
6:15
Audience: Agents
Market Trends for the US and Canada
in 2016
Samuel Vetrak, Founder & CEO,
StudentMarketing Ltd., Austria
Audience: Providers
Choosing and Reaching a Target Market:
A How To Discussion
Benjamin Waxman, CEO and
6:15
–
Co-Founder, Intead 7:00 International Education Advantage, USA
Audience: Providers
4:45
–
5:30
Truth and Transparancy:
A Deep Dive into University-Agency
Relationships
5:30 Lindsay Mathers Addington, Assistant
–
Director of International Initiatives,
7:00
National Association for College
Admission Counseling (NACAC), USA
Audience: Providers
Study in Jamaica and Feel Alright
Marlene Porter, Export Development
Manager, Jamaica Promotions
Corporation (JAMPRO), Jamaica
Audience: Agents
5:30
–
6:15
The Global Reach of Online Education.
How Does it Fit into Your Business
Model? What Will it Mean to You in
2016 and Beyond?
David Hooser, Chief Administrative
Officer, Franklin Virtual Schools &
President/CEO,
Franklin Learning Centers, USA
Audience: Agents
U.S. Department of Commerce Programs
for International Student Recruitment
Debra Rogers, Senior International
6:15
Trade Specialist, U.S. Department of
–
Commerce Commercial Service Office,
7:00
USA
Audience: All
Page 1 of 17
Seminar Room 1
2:00 - 2:45
2:45 - 3:15
How to Maximize your ICEF Workshop
Experience - For Agents
The US Agent Training Course (USATC) and
the ICEF Agency Recognition Program
Stephanie Zimmermann
Tiffany Egler
Audience: Agents
Audience: All
►Session description
►Session description
This session will provide you with a step by step guideline
on how to make the most out of your participation in ICEF
Workshops in general and the ICEF North America Workshop Miami in particular. The session will cover the following topics:
•
•
•
•
Preparation prior to the workshop
Workshop parameters and how to maximise your time
during the event
Post-workshop follow-up
How to maximize your working relationship with providers
►Speaker
Stephanie Zimmermann,
Senior Agent Relationship Manager,
ICEF,
Germany
Stephanie joined ICEF in 2006 through an internship program
while completing her Master’s degree in Germany. In 2007 she
accepted a full time role as a Project Manager in the Agents
Department and has since May 2011 held the position of Senior
Agent Relationship Manager.
Stephanie’s role includes connecting multinational student
recruitment agents with international educators at ICEF events.
In addition, she is responsible for building and managing a wide
range of agent relationships and advising agents as to which
ICEF Workshops will provide them with educator contacts to fit
their student profiles and demand.
This session will provide you with an introduction to ICEF’s
agent training courses as well as its agency recognition
program.
The US Agent Training Course (USATC) is designed for
international education agents working with American schools,
universities, and colleges to recruit international students, and
is aimed at increasing agents’ knowledge and standards of
practice in their work with both institutions and students.
The course begins with a background on the US (history,
geography, culture etc) and why it is the world’s leading study
destination, then proceeds to detail the education system and
what options it offers to international students. Topics include
how to choose an institution, costs of studying, financial aid, how
to apply, how to prepare, student visa and work possibilities,
ethics, legalities and much more. Course participants can take
an optional examination to become US Course Graduates
(USCGs). USCGs will be listed on icef.com
The ICEF Agent Status (IAS) is recognised as an indicator of
agent quality, showing that an agent has been successfully
vetted for, and participated in, ICEF Workshops. The IAS is
renewed through ongoing quality assurance screening and
reference checks.
Educators and service providers are welcome to join the
session.
►Speaker
Tiffany Egler,
Director - Agent Relations,
ICEF,
Germany
Tiffany is a leading professional in the field of agent relations and
workshop procedures. As Director of the Agents Department at
ICEF, her knowledge and dedication has been crucial to the
development of ICEF workshops and agent recruitment.
During her 15 year tenure at ICEF, Tiffany has overseen the
successful organisation of most of ICEF’s agent workshops
and today, manages an international team which continues to
develop and to increase efforts to ensure the recruitment of
professional study abroad agents worldwide.
Page 2 of 17
Seminar Room 1
3:15 - 4:00
Where are the Students? Mobile
Technology, Big Data and Market
Penetration
Duleep Deosthale
Audience: Providers
4:00 - 4:45
Work with Agents – The Student Perspective.
A University of South Florida Case Study
Tim O‘Brien & Glen Besterfield
Audience: Providers
►Session description
►Session description
The current generation of prospective students are frustrating
the recruitment efforts of universities. The short attention
span, an emphasis on bite sized information, an informal
language coupled with a preponderance for the visual over
the written word all have become a challenge for current
marketing approaches. So how does one respond?
It is big data that becomes critical in helping understand
the current generation’s behavioral patterns and attitudes
from the mundane to the complex in order to engage with
them. Furthermore, how does one penetrate into markets
to find those elusive gifted students from beyond the select
metropolitan destinations which account for a tiny fraction of
prospective international students. Recruiting efforts must
be scalable and sustainable. Mobile technology gives us the
power to engage with a generation in their terms.
A generation that has little or no interest in accessing or using
desktops or laptops, be it by design and / or by circumstances.
The gamification generation is looking beyond and we have
to respond appropriately or become obsolete.
►Speaker
Duleep Deosthale,
Co-Founder & Vice President,
Admission Table, USA
Dr. Duleep Deosthale (PhD, UCLA) is co-Founder & Vice
President of the Silicon Valley based Admission Table
www.admissiontable.com which uses mobile technology
to engage with and help recruit international students for
universities around the world. Admission Table has nearly 3
million prospective students on their community pages and
services 75 university partners around the world. He was
Dean and Professor of Humanities & Interim Dean School of
Business at Manipal International University, Kuala Lumpur,
Malaysia and also served as Vice President for International
Education for Manipal Global Education (India) where he
oversaw all international education initiatives of the Manipal
group of universities in India, Dubai, Malaysia, Nepal and
Antigua. Prior to this he was President of the New York
based study abroad provider Knowledge Exchange Institute
and before that Associate Professor and Dean, International
Programs, Marist College, New York. He was an Asst.
Professor and Director International Programs, University of
Alabama at Birmingham.
Much has been written and discussed about the relationship between agents and
institutions. At the centre of these relationships of course are the students and
their wider experience. Based on internal and external research this presentation
will explore what is important to students in the agent relationship, the extent to
which students rely upon and value the guidance they receive form agents prior
to arrival and whether they would recommend that service to their friends. We
will then explore the implications of these findings from an individual institutional
perspective – focusing on the University of South Florida.
The University of South Florida has grown international enrollments faster than
any other university in the State of Florida over the past six years. It has built
extensive relationships with agents world-wide and builds student feedback
loops into the overall management. Dr Glen Besterfield will explore why students
choosing USF use agents, what their experiences are and how that in turn helps
shape the overall relationship. We will share insights which may help institutions
and agents refine their relationship based on the shared student experience.
►Speakers
Tim O‘Brien, VP - Global Business Intelligence &
Development, INTO University Partnerships, UK
Tim has spent the past seven years at INTO, having
worked in a variety of senior roles across many areas of the
business. Tim and his team are responsible for supporting
the global business development function. His team also
leads on the market insight and intelligence function for the group.
Prior to joining INTO, Tim held a variety of senior international positions at
Liverpool John Moores, Salford and Nottingham Trent University - where
he was International Development Director. During his tenure in the public
university sector, Tim and his teams collected three HEIST International Student
Recruitment awards - including Gold awards for best student recruitment
campaigns. He has also served on the international board of UCAS, the UK’s
national undergaduate student admissions body and was a board member of the
Northern Consortium.
Glen Besterfield, Assistant VP - International
Admission & Global Partnerships,
University of South Florida, USA
Dr. Glen Besterfield has been a member of the Engineering
Faculty at the University of South Florida (USF) for 28 years.
He received his BS degree from the Missouri University of
Science and Technology, MS degree from Purdue University, and his Ph.D. from
Northwestern University, all in Mechanical Engineering.
In 2004, Dr. Besterfield served as Associate Dean in Undergraduate Studies
and then in 2010, Dr. Besterfield assumed the role of Center Director for INTO
USF, overseeing all aspects of the INTO USF operation. In Fall 2015, Dr.
Besterfield assumed a new role in addition to his duties with INTO USF as AVP
for International Admissions and Global Partnerships.
Page 3 of 17
Seminar Room 1
4:45 - 5:30
5:30 - 7:00
Push and Pull: How to Drive Better Student
Recruitment
The Rise of the Selfie: How Marketers Can
Leverage Digital Trends in Pop Culture
Pamela Barrett
Jacqueline Kassteen & Chris Price &
Anthony Lee
Audience: Providers
►Session description
Business as usual in international education is no longer an
option. Increasing dependence on fewer markets driven by
demographic realities requires a more creative, expensive and
potentially riskier approach to student recruitment, overseas
delivery and partner development. Growing financial demands
and increased competition for the “best” students and a more
complex pattern of student decision-making behaviours means
that as international educators we need to make good decisions.
But how do you get it right in a complex, fast-moving environment
with few resources and little time?
This seminar will consider these challenges and focus on those
international student recruitment and marketing levers that work.
Based on close-up consulting experiences with many of the most
active institutions and organizations in international education
today, we will discuss the practices which can really drive
strategic change and enhance international student recruitment.
We’ll review the underlying themes and the principles behind
great practice. We’ll identify those areas that have made a
difference and why, and the key learnings that can help you
achieve your goals.
►Speaker
Pamela Barrett,
Director,
Barton Carlyle,
United Kingdom
Audience: All
►Session description
In this session we’ll offer examples of brands - in the education
industry and beyond - that have successfully taken advantage
of “the latest craze” (i.e., selfies, the Ice Bucket Challenge,
memes) by using pop culture trends in their marketing and
digital media efforts to build brand awareness, enable brand
attributes to resonate with prospects, and better connect with
young people.
Throughout the use of these examples, we will share best
practice tips when engaging with current and prospective
students, as well as alumni, on social platforms (i.e.,
Instagram, Twitter, YouTube, Vine).
Furthermore, we’ll look at how key characteristics of the
Millennial generation align with current trends. In doing so, we
will show the audience how we might use these characteristics
and behavioral tendencies (as well as innovations in the tech
industry) to predict future trends.
Attendees will walk away with a toolkit so that when the next
trend pops up, they are prepared and can act quickly to leave
a lasting impression with students. Tools include a checklist of
how to identify a real trend, a planning structure to determine
whether it is right or wrong for your brand to react to the latest
trend, and a tracking system to determine the success of the
campaign.
Moderator: Jacqueline Kassteen, Director, ICEF Monitor
Pamela is an experienced international education consultant,
having worked in senior positions in the UK, USA, and South
East Asia. Pamela has more than 25 years’ experience in
global education issues in higher education institutions and
organisations worldwide. Over the past 8 years, Pamela has
delivered training and consulting projects in the UK, North
America, Australia and Europe through her company, Barton
Carlyle, which is based in Scotland.
An Associate with KPMG, one of the global “Big Four” audit and
advisory firms; Pamela operates as an international education
expert providing insight for KPMG clients in the UK, Ireland and
Australia. Previously Education Attaché in Washington DC for
the British Council, Pamela worked in Malaysia and the USA to
represent the bilateral relationship in education. Pamela has also
represented i-graduate in North America for the ISB international
student satisfaction survey and is an expert in the international
student experience. A member of NAFSA: Association of
International Educators, EAIE, NAGAP, AIR, Pamela has
published articles on international student recruitment and
marketing, retention and the student experience.
►Speakers
Jacqueline Kassteen,
Director - ICEF Monitor,
ICEF,
Germany
Jacqueline Kassteen has over 15 years of marketing
experience in the international education and student travel
industries, as well as in publishing, lead generation, retail, and
financial services. She has lived in eight countries and is now
based in London.
Jacqueline joined ICEF in 2011 to launch ICEF Monitor, now
the most popular website for international student recruitment
covering all education sectors as well as areas that impact our
industry such as immigration policies, technology, marketing,
Page 4 of 17
Seminar Room 1
5:30 - 7:00
and youth trends. Jacqueline is a regular presenter, plenary speaker,
and panelist at various global events such as EAIE, English UK,
English USA, ICEF, IALC, ALTO, AIRC, UK NARIC, and Quality
English.
Chris Price,
CEO and Principal Advisor,
Adventus Education,
Sri Lanka / United Kingdom
Chris Price is a Director and the CEO/Principal Advisor of Adventus
Education. He is a highly experienced international education
professional with 20 years experience of internationalisation,
teaching, marketing and recruitment in Higher and Further
Education. Educated in both the UK and USA, he has a Bachelor’s
degree in International Politics and History, a Postgraduate Diploma
in Marketing, and is a Fellow of the Chartered Institute of Marketing
(FCIM) and a member of the Academy of Marketing.
Chris held several international leadership positions in
international
education
including
on
the
Steering
Committee and Board (latterly as the acting co-chair) of the EAIE
Marketing
and
Recruitment
Professional
Section
(for
over 10 years), the international committee of the National
Association of Graduate Admission Professions (NAGAP),
representing London based universities in the British Universities
International Officers Association (BULIA) and several other leadership positions.
Anthony Lee,
Digital Director,
Study Group,
United Kingdom
Anthony has 20+ years experience promoting and marketing to
youth audiences. He was involved in one of the world’s first TVto-web enterprises, and was the marketing manager for a UK
youth-based TV channel. He became the commercial manager for
Optimistic Entertainment PLC, overseeing its international rollout,
and won a nomination for a digital Emmy Award. He was the runner
up in Channel 4’s National search for an Internet entrepreneur, and
was one of the founders of University Choice TV.
Tony has been actively involved in digital marketing for student
recruitment since 2005, working directly with Google and Facebook
to reduce student acquisition costs and increase the proportion
of directly recruited students. He lectures on digital marketing to
universities on behalf of EAIE, the British Council, ICEF, CASE,
and to US universities at NAFSA. Tony was with INTO University
Partnerships from 2009 to 2015 where he spearheaded the
organisation’s digital ambitions and specialised in attribution
modelling and data-driven media buying while benchmarking
metrics during recruitment cycles. Tony was recently appointed as
the Digital Director of Study Group.
Page 5 of 17
Seminar Room 2
2:00 - 2:45
2:45 - 3:15
How to Maximize your ICEF Workshop
Experience - For Providers
The ICEF Agent Barometer 2015 North America Findings
Ian Cann
Sarah Mines
Audience: Providers
Audience: All
►Session description
►Session description
This session will provide you with a step by step guideline
on how to make the most out of your participation in
ICEF Workshops in general and the ICEF North America
Workshop - Miami in particular. The session will cover the
following topics:
The ICEF Agent Barometer is an annual survey of over 1000 ICEFscreened agents from more than 100 countries. This seminar will
present the latest results from the 2015 Barometer, with a particular
focus on those results most relevant to US and Canadian educators.
This includes a year-on-year comparison of the attractiveness of
international study destinations per education sector, as perceived
by agents recruiting for a range of study programs.
•
•
•
•
Preparation prior to the workshop
Workshop parameters and how to maximise your
time during the event
Post-workshop follow-up
How to maximize your working relationship with
agents
We will also share:
•
•
•
•
►Speaker
Ian Cann,
Sales Director - USA,
ICEF,
Germany
Where agents plan to send students in 2016
What agents’ concerns are for the year ahead
What agents see as the most effective marketing strategies for educators
What institutions need to provide in terms of support for the
agents they work with
The results provided will help educators to build their reputation
and relationships with agents, and assist in developing strategies to
market themselves and their destinations more effectively to agents
worldwide.
►Speaker
In 2009, ICEF was pleased to announce Ian’s appointment
as Business Development Manager for the USA, serving
new customers in a rapidly growing market. Ian strives to
assist those educators who are new to ICEF Workshops,
and those who are new to the agent process as a whole.
Previously, Ian was involved in international education
as a sales and operations representative for BMI Media
(Salão do Estudante/Expo Estudiante) based in Salvador,
Brazil. He gained a wealth of experience in the global
student recruitment industry, and especially the Latin
American international student market.
Prior to this, Ian was based in London, working for IPC
Media (Time Inc.) on some of the most popular magazines
and websites in Britain.
Ian gained a Bachelor of Arts with Honours in Philosophy
from the University of Leeds in the UK in 2005. He speaks
English, Dutch, Portuguese, and some rusty French and
Spanish. He currently divides his time between London
and Barcelona, with frequent visits to the USA.
Sarah Mines,
Sales Director - Canada,
ICEF,
Germany
Sarah Mines is a leading authority on international education trends in
Canada, with over 15 years’ experience in marketing and partnership
building. Most recently, Sarah was promoted to Director of Sales for
ICEF Canada, where she has been working since 2011. As part of
her mandate, Sarah works closely with key industry partners and
educational institutions to help them achieve their internationalization
goals and put Canada on the map. Prior to her role at ICEF, Sarah
was the Marketing Manager for BCCIE, where she was involved in
advancing British Columbia’s international education interests in key
markets.
Although based out of Vancouver, Sarah can most often be found
travelling the world and has visited over 60 countries.
Page 6 of 17
Seminar Room 2
4:00 - 4:45
3:15 - 4:00
Oliver Ricardo Dávila Rosero
Is Your International Recruitment Strategy Like
the SS Titanic - Blindly Full Steam Ahead but
Doomed to Sink?
Audience: Providers
Mark Lucas & Pushpinder Bhatia
►Session description
Audience: Providers
The Study Abroad Market in Ecuador
This presentation will provide you with an overview about
the current status, opportunities and challenges of the
Ecuadorian education market facing international education.
►Speaker
Oliver Ricardo Dávila Rosero,
Managing Director,
Estudios Internacionales WEA (World
Education Access) Cia. Ltda.,
Ecuador
►Session description
This session looks at the challenges around developing and managing effective,
mutually beneficial, high level relationships between agents and institutes.
Whilst a growing number of Institutes from the US are working with education
agencies, in reality, not many have been able to translate agreements from a
signature on a dotted line into actual student recruitment that generates real
income and profit for the institution or for their agent partners. Focusing on
identifying and characterizing the key aspects that make agent / institution
relationships work, the session will end with an open discussion forum to
discuss actual cases / issues of institutes in this critical area.
►Speakers
Mark Lucas, CEO, iae Global, Australia
Mark Lucas established iae GLOBAL in partnership with OJ Kim
Ricardo Davila graduated from the Central University of
Ecuador in the area of Finance and Business Administration.
In 1985 he founded the Cambridge Language Institute in
Ecuador, which currently has 3 centers in the country that
operate successfully in different parts of country, all certified
as official test preparation centers for the University of
Cambridge.
In 2006 he started a new project, a Bilingual Elementary
School under the license and the name of Cambridge Integral.
In 2007, with his partner Ricardo Toscano they started “World
Education Access”, a company entirely dedicated to promote
and market programs to study abroad that is now a proud
member of COICEC that brings together the most serious
and important companies of this industry in Ecuador.
of iae EDUHOUSE in January 2006. iae GLOBAL is one of the
world’s leading international education recruitment and marketing
consultancies with over 80 offices in 18 countries in the network
recruiting in excess of 20,000 students per year to institutions
around the world. Prior to iae GLOBAL, Mark was the founding director and CEO of
Technos Language and Commerce College (TLCC). In 2001, TLCC merged with Aspect
Education Holdings, a UK-based education group. Mark was the Managing Director and
Australian shareholder of Aspect Education in Australia until March 2005. Mark has been
active in the private export education sector and was a director of and past Chair of the
Australian Council for Private Education and Training, a former convener of the Affiliation
of International Education Peak Bodies and a founding member of the Commonwealth
Government Contribution Review Panel in Canberra. He is a past board member (Agent
representative) of AIRC as well as NSW government International Education Task Force.
Pushpinder Bhatia, CEO and Managing Director, PAC
Asia Services P. Ltd., India
Pushpinder
Bhatia
is
an
entrepreneur
with
17
years
experience in International Education & Student Mobility.
He is a Permanent Resident of Australia and living in Delhi
(India) & Sydney for the past few years. He is a proud Graduate
of Said Business School, University of Oxford, UK. He runs a successful company called
PAC Asia Services Pvt. Ltd and represents over 250 institutes from the USA, Canada,
Australia, UK, and New Zealand with offices in India, Nepal, Sri Lanka and Bangladesh.
He is also a ‘startup’ Mentor and Angel Investor for early stage start-ups in Australia,
he has recently launched his new online venture mapmystudy.com, an innovative online
platform which allows students to search and map their education destination and program
of choice based on their academic grades & profile. He has presented at many forums on
student outcomes, employability and innovations in the education industry. He has also
written for the EAIE Forum magazine and has assisted many international institutes in
developing their marketing and recruitment strategies. Pushpinder is an active member
of AIRC (American International Recruitment Council), EAIE and NAFSA and in India he
is a member of the prestigious CII - YI (Young Indian Association).
Page 7 of 17
Seminar Room 2
4:45 - 5:30
Recruiting from India: Market Trends and
Future Potential
Sushil Sukhwani
5:30 - 6:15
Market Trends for the US and Canada in 2016
Samuel Vetrak
Audience: Providers
Audience: Providers
►Session description
►Session description
The session deals with the dynamics of recruiting from
India. Several institutions have learnt by trial and error the
peculiarities of the Indian study abroad market. The talk deals
with the education system of India and programs that the
students seek. It explains how study destination choices are
made and the various reasons that drive students to study
abroad. The regional market profiles are explained, with
locations to focus on for undergraduate and postgraduate
programs. The presentation also deals with how to identify and
service relationships with agents and institutions.
What have we learnt from recent development in the US and
Canada? How do they stand in comparison with other study
destinations?
And what about source markets? Are there any new rising stars
affecting the usual suspects?
Based on the latest market trends, Samuel Vetrak, CEO of
StudentMarketing and renowned industry strategist, will identify
and advise US and Canadian institutions on what they should
keep and what should be rather left out when creating a successful
2016 international student recruitment and marketing strategy.
►Speaker
►Speaker
Sushil Sukhwani,
Managing Director,
Edwise Overseas Education Consultants,
India
Sushil Sukhwani founded Edwise International in 1991, one
of India’s first overseas education consultancies. He is a
graduate from Mumbai University and has an MBA in Services
Marketing from Bond University, Australia. As Director he
has over 24 years experience in the field of International
Education. Edwise is a founder member of AAERI (Association
of Australian Education Representatives of India), AIRC,
NAFSA, NZRA (New Zealand Recognized Agency).
Samuel Vetrak,
Founder & CEO,
StudentMarketing Ltd.,
Austria
Samuel Vetrak is the founder and CEO of StudentMarketing, a
market research and business development company specialising
in the global youth, student and educational travel market. The
company, a United Nations World Tourism Organization (UNWTO)
Affiliate Member, also a member of the prestigious international
research association ESOMAR (Samuel Vetrak), provides
comprehensive insights on the global student mobility patterns
and market trends, and helps organizations to succeed in the
international youth travel market (strategies, policies, solutions).
Sushil has vast experience in recruiting for UK, USA, Canada,
Australia, New Zealand, Singapore and several other
destinations. Edwise today has 24 offices across India and is
India’s leading Overseas Education Consultants.
Page 8 of 17
Seminar Room 2
6:15 - 7:00
Choosing and Reaching a Target Market: A
How To Discussion
Benjamin Waxman
Audience: Providers
►Session description
This session will address the challenge of building a global brand
with a limited budget.
Participants will discuss international student recruiting and
the criteria that can focus resources on target markets and
marketing efforts most likely to work given their institution’s
unique characteristics.
It’s a big world; you simply can’t reach everyone.
►Speaker
Benjamin Waxman,
CEO and Co-Founder,
Intead - International Education Advantage,
USA
Ben has run a marketing agency serving academic institutions for
more than 20 years. As CEO of Intead, Ben offers his extensive
experience building internal and external relationships and
overseeing and motivating virtual teams to all client engagements
– important to international, multi-time zone marketing initiatives.
Embracing data, analytics, marketing trends, technology/
web-based tools and social media, Ben brings far-reaching
perspective to the challenge of promoting complex, multifaceted
academic offerings.
Ben earned his Bachelor’s degree from Wesleyan University
and his Masters in Business Administration from Northeastern
University. He has also studied politics at Hebrew University in
Jerusalem.
Page 9 of 17
Seminar Room 3
2:00 - 2:45
Illinois, A Premier Study Destination
Wojciech Wloch
Audience: Agents
►Session description
This session will provide an overview of the state of Illinois and
why it is a great place to live and study, as well as information
about the Study Illinois International Education Consortium
and its purpose and membership.
Illinois is the 5th most popular study destination for international
students in the U.S. We’ll talk about the many different
educational, cultural, and career opportunities that attract
them to Illinois, providing photos and statistics as illustrations.
►Speaker
Wojciech Wloch,
Coordinator of International Partnerships,
Northeastern Illinois University,
USA
2:45 - 3:15
International Recruitment Strategies for a
State Study Consortium: Promoting West
Virginia as a Study Destination
Clark Egnor & Tammy Johnson &
Michael Wilhelm
Audience: Agents
►Session description
Study West Virginia is an International Education Consortium
of Colleges and Universities established by the West Virginia
Higher Education Policy Commission (WVHEPC) in May 2006.
The Consortium seeks to increase the number of international
students in West Virginia by promoting West Virginia as a
study destination for international students. In this session, the
WVHEPC Director of International Programs will provide an
overview of current international student recruitment strategies
used by the Consortium and two of its member universities in
West Virginia, Marshall University (presented by Dr. Tammy
Johnson, Executive Director of Admissions and International
Student Services) and West Virginia University (presented by
Michael Wilhelm, Director, Office of International Students &
Scholars).
►Speakers
Clark Egnor,
Director of International Programs,
Study West Virginia,
USA
- Graduate studies at the University of Warsaw (M.A. in
Political Science and Journalism, 2001-2003).
- Ed.D. studies at University of St. Thomas (International
Higher Education Leadership, defense date: November 18,
2015).
- 2006 - Now: Coordinator of International Partnerships,
Northeastern Illinois University
- 2013 - Now: International student recruiter for Europe, Eurasia,
and Southeast Asia, Northeastern Illinois University
- 2015 - Now: Interim Associate Director, School for the
Advancement of English Language and Learning, Northeastern
Illinois University.
Clark Egnor has over 20 years of experience in international
education. He has a Bachelor’s degree from Boston University
and Master’s and Doctoral degrees from West Virginia University.
He currently serves as Director of International Programs at
the Higher Education Policy Commission (HEPC) where he
provides leadership and support for the international programs
and initiatives at all of the West Virginia public state colleges and
universities. Prior to his appointment to this statewide position
in September 2013, Dr. Egnor served as Executive Director of
the Center for International Programs at Marshall University
where he worked as an international education administrator
for 20 years. As the chief university officer responsible for all
international programs and activities at Marshall, Dr. Egnor
was in charge of the university’s study abroad and exchange
programs around the world, the international student programs,
which served over 400 international students and scholars, the
international admissions office, and the English as a second
language program.
Page 10 of 17
Seminar Room 3
3:15 - 4:00
2:45 - 3:15
Tammy Johnson,
Executive Director of Admissions and
International Student Services,
Marshall University,
USA
Study Hawaii Educational Consortium:
Why Study Anywhere Else?
Roger Fong
Audience: Agents
For the last 20 years, Tammy Johnson has worked in admissions
and enrollment management at various types of institutions
of higher education. Currently, she is employed at Marshall
University where she serves as Executive Director with oversight
of undergraduate, graduate, and international admission, as well
as international student services. Johnson is an active member
of AACRAO and has twice served as Chair of the national
AACRAO Admissions Policies and Practices Committee,
has presented multiple times at state, regional and national
conferences, has served as a trainer and professional resource
for NAFSA, and as a peer reviewer for the Higher Learning
Commission. Her published work has appeared in The Chronicle
of Higher Education, ACCRAO SEM, and most recently, in the
NASPA sponsored book “Increasing Adult Learner Persistence
and Completion Rates: A Guide for Student Affairs Leaders and
Practitioners.”
Michael Wilhelm,
Director - Office of International Students &
Scholars,
West Virginia University,
USA
Michael Wilhelm is the director of the Office of International
Students and Scholars at West Virginia University, a
land-grant university with a comprehensive Health Sciences
Center. He has worked in international education for the last
fifteen years, specializing in the areas of immigration, student
services and recruitment. He has recently presented at national
and international conferences including the OACAC Annual
Conference, the NAFSA Annual Conference, the EducationUSA
Western Hemisphere Regional Forum; the EducationUSA
National Forum in Washington D.C.; and the ISEP 35th Annual
Conference in Washington D.C.
►Session description
The Study Hawaii Educational Consortium is here to show
that while Hawaii is a beautiful paradise, it is also an excellent
destination for educational opportunities. The Study Hawaii
Educational Consortium represents over 27 accredited
educational institutions across the state including K-12 schools,
English as a Second Language (ESL) programs and schools,
community colleges, and universities (public and private) This
presentation will show all of the excellent reasons why students
should choose to study in the state of Hawaii and what the
various Study Hawaii institutions can offer including outstanding
education and training opportunities.
The Study Hawaii Educational Consortium is accredited by the
Better Business Bureau and works closely with the State of
Hawaii DBEDT, NAFSA, and Education USA.
►Speaker
Roger Fong,
Executive Board Member,
Study Hawaii,
USA
Roger Fong is an executive board member for the Study Hawaii
Educational Consortium and has been in the international
education field for over 20 years. He is the Center Director for
ELS Language Centers/Honolulu located on the campus of
Hawaii Pacific University. Roger has overseen Intensive English
Programs all over the mainland US and is a board member for
English USA, a board member for NAFSA Region XII, and a past
chair for the NAFSA Hawaii/Pacific Islands district. He has also
traveled internationally with the Governor of Hawaii to promote
Aloha and educational opportunities to the state of Hawaii. A
graduate of the California State University system (CSUN); and
coursework at the Sorbonne, Roger is also certified in TESOL/
TEFL.
Page 11 of 17
Seminar Room 3
4:00 - 4:45
Study Texas: Connecting International
Students and Professionals with a Quality
Education in Texas!
Teresa Kennedy
Audience: Agents
►Session description
The motto here in Texas is: Texas is like a whole other country!
Texas, the second largest state of the United States, is home
to the best of everything: intellectual achievement, civic
responsibility, artistry, athleticism, cultural diversity, and good
old-fashioned knowhow. From innovative cultural centers to
vast wild landscapes, the Texas experience combines the
sensory and the cerebral in an exciting blend. Texas is home
to the largest number of Fortune 500 companies in the United
States, and is the top exporting state. Over the years, it has
diversified its industry base and it is now a leader in many of the
following industry sectors: energy, petrochemicals, computers,
electronics, biomedical, aerospace, and agriculture.
4:45 - 5:30
StudyWisconsin:
Connecting Agents & Institutions
Kevin Beisser
Audience: Agents
►Session description
Whether you are looking for a degree program or English
language training, a city or a small town setting, the educational
opportunities for your students can be found in Wisconsin. In this
session we will discuss what makes Wisconsin unique as well as
how agents can work with our institutions.
►Speaker
Kevin Beisser,
Chair,
StudyWisconsin,
USA
There is a world of opportunities just in this one state and this
makes Texas a great place for international students to study!
►Speaker
Teresa Kennedy,
Executive Director - Office of International
Programs, University of Texas - Tyler,
USA
Dr. Kennedy joined the University of Texas at Tyler in 2009
and holds a joint appointment as Professor of bilingual science
education/STEM Education in the College of Education and
Psychology and as Professor of Engineering in the College
of Engineering. She also serves as the Executive Director
of the Office of International Programs (OIP), a unit within
Academic Affairs, responsible for managing several crossfunctional units including Study Abroad and Faculty-Led Travel
Study Programs; International Student, Scholar and Faculty
Services; International Research and Engagement; International
Recruitment and Marketing; and the UT Tyler Intensive English
Language Institute. As the Senior International Officer for UT
Tyler, she serves as the Principal Designated School Official
(PDSO) for F Program activities and as the Responsible Officer
(RO) for J Program activities working with the U.S. Department
of State Student Exchange and Visitor Program.
Kevin Beisser is a Senior Immigration Coordinator in the Center
for International Education at the University of WisconsinMilwaukee and current Chair of StudyWisconsin. Kevin has
worked with International students at UWM for 18 years.
Before his move to The Center for International Education,
Kevin served for over 12 years as Assistant Director of Student
Services in UWM’s English as a Second Language Program.
Kevin has also served as Chair of the Wisconsin Association
of International Educators and the NAFSA Region V Wisconsin
State Representative. Kevin has traveled abroad extensively
with extended stays in both Venezuela and Colombia. He
has also presented at numerous State, Regional, National,
and International Conferences including six previous ICEF
Workshops. Kevin holds indefinite status at UWM and was the
2006 UWM Academic Staff Outstanding Performance Award
winner.
Page 12 of 17
Seminar Room 3
5:30 - 7:00
Truth and Transparancy: A Deep Dive into
University-Agency Relationships
Lindsay Mathers Addington
Audience: Providers
►Session description
Agency-based international student recruitment has been the
subject of considerable controversy in recent years, particularly
in the United States. In response, the National Association for
College Admission Counseling (NACAC) has made changes to
its code of conduct, issued guidance to institutions and students,
and undertaken research into university-agent contracts. NACAC
is committed to raising awareness and providing its members,
the broader education community, and most importantly
international students and parents with reliable information about
agency-based recruitment. Come to this session to learn about
preliminary research findings and related tools, and engage in a
discussion around problematic practices and potential solutions.
►Speaker
Lindsay Mathers Addington,
Assistant Director of International Initiatives,
National Association for College Admission
Counseling (NACAC),
USA
Lindsay Addington is the Assistant Director of International
Initiatives at the National Association for College Admission
Counseling. She develops programs for and research around
the counseling, recruitment, enrollment, and support of
students looking to study in another country. Prior to NACAC,
Lindsay worked at the American Council on Education’s Center
for Internationalization and Global Engagement and at the
George Washington University’s (GW) Office of Undergraduate
Admissions. She holds a Bachelor’s in Communication from the
University of Delaware and a Master’s and Doctorate in Higher
Education Administration from GW.
Page 13 of 17
Seminar Room 4
2:00 - 2:45
11:00 - 1:00
Understanding AIRC Certification
EnglishUSA: We’re All about IEPs!
Mike Finnell & Jennifer Wright
Cheryl Delk-Le Good
Audience: Agents
►Session description
The certification (agency accreditation) process of the American
International Recruitment Council is the industry qualification
standard in the U.S. for verifying agency best practice.
Educators wishing to require or reward AIRC certification in their
agency vetting process and agencies considering undergoing
certification are jointly invited to learn the steps required for an
agency to become AIRC certified.
The presentation will include concrete examples of key aspects
of the certification process such as agency eligibility, high-level
background screening, agency self-study documentation, site visit
verification and ongoing compliance features, as well as an open
ended discussion on the costs and benefits.
Audience: Agents
►Session description
Since its founding in 1986, EnglishUSA – the American
Association of Intensive English Programs – has become the
largest and most important IEP membership organization in
the United States. Our mission is to provide support, standards
and advocacy for our members – and for non-members as well.
This presentation will outline: key issues, trends and challenges
facing the organization and the IEP community; the services we
provide for our members; and our vision to be the recognized
voice of IEPs in the USA. The new executive director will provide
a report of recent activities and highlight the value of EnglishUSA
programs for agents and opportunities available for companies
that provide services for IEPs.
►Speakers
Mike Finnell,
Executive Director,
American International Recruitment Council
(AIRC),
USA
►Speaker
Cheryl Delk-Le Good,
Executive Director,
EnglishUSA,
USA
Mike Finnell became the Executive Director of AIRC in December
of 2015.
Previously he was the President and CEO of Youth For
Understanding USA. He has nearly thirty years of experience in
the international education and cultural exchange field and has
also worked at Meridian International Center, Global Ties U.S.,
NAFSA and the Alliance for International Educational and Cultural
Exchange.
He holds a B.A. in Anthropology from the University of Kansas and
a M.A. in International Affairs from the University of Pennsylvania.
Jennifer Wright,
Director of Certification,
American International Recruitment Council
(AIRC),
USA
Cheryl Delk-Le Good is the Executive Director of EnglishUSA.
She has been an active member in the field for more than 20
years. She served as President of EnglishUSA in 2011-12 and
on the UCIEP Board from 2006-2011. She was the IEP Network
Leader for the International Enrollment Management Knowledge
Community for NAFSA in 2015 and recently completed a term
as CEA Commissioner/Treasurer. Prior to joining EnglishUSA,
she worked in the Intensive English Program at Georgia State
University for 15 years as director/faculty. She earned MA
degrees in French and TESOL at Michigan State University.
Jennifer Wright (MA – International Affairs), directs the certification
program for the American International Recruitment Council - the
recruitment industry qualification standard organization in the
U.S. AIRC‘s rigorous certification process for agencies is the
quality mark for best practice in third party recruitment in the US.
Her experience includes directorship of university study abroad
programs and international programs offices at institutions
including The George Washington University, The Cleveland
Institute of Art and Cleveland State University.
Page 14 of 17
Seminar Room 4
3:15 - 4:00
2:45 - 3:15
The Power of Reviews in Student
Recruitment
Ross Holmes
Audience: All
►Session description
Online consumer reviews have disrupted many industries,
particularly the travel industry. This seminar focuses on the
power of reviews in the language travel industry, how this
affects student recruitment and discusses how agents and
schools can benefit.
The seminar will also showcase Coursefinders.com, a studentfacing site from ICEF that utilises student reviews as a central
feature.
The presentation is best for providers of language programs
and agents.
►Speaker
Ross Holmes,
Director - Online Products,
ICEF,
Germany
Study in Canada Information Session &
Overview of the Canada Course
Colleen Duke & Charbel Moreno
Audience: Agents
►Session description
Come and get the latest information on Canada as a top study
destination from the Government of Canada. The information
presented will be of interest to agents in international education
who seek facts, resources and other information to promote Canada
to students and parents. The session will cover several key topics
such as key characteristics for each level of study; average costs for
international students; and a better idea of what it’s like to study, live
and work as a student in Canada.
Learn about updates to the Canada Course for Education
Agents, an online course produced by Foreign Affairs, Trade and
Development Canada (DFATD) in cooperation with ICEF and the
Canadian Consortium for International Education (CCIE), designed
for education agents advising families about study opportunities in
Canada.
►Speakers
Colleen Duke,
Public Affairs Officer,
Consulate of Canada in Chicago IL,
USA
Ross spent 6 years based in Brazil with BMI Media
organising student fairs in Latin America. He then returned
to his native UK and worked for GB Mag, a media-channel
reaching international students studying at UK universities.
He has now joined ICEF and is developing CourseFinders.
com,
a consumer-facing website that allows students to find and
compare language schools around the world using peer
reviews.
Colleen Duke serves as Public Affairs Officer in the Foreign Policy
and Diplomatic Services section at the Consulate General of Canada
in Chicago. Her sectors include environment, academic relations,
education marketing, social/new media, and special projects.
Colleen joined Foreign Affairs Canada in 2003, having previously
worked in museums in Chicago and Washington DC. She has a BA
in Art History and Economics from the University of Chicago and an
MBA from Northwestern University.
Charbel Moreno,
Affairs and Marketing,
Languages Canada,
Canada
Originally from Toluca, Mexico, Charbel has a Bachelor’s degree in
Communications and a Master’s degree in Administration specialized
in Marketing. He is currently enrolled at the University of Toronto
studying for a certificate in Digital Marketing Management. Charbel
has over 10 years of experience working for the education sector
putting in place marketing strategies, events, giving presentations
and building public relations. He speaks Spanish, English and
French. His hobbies are food, playing soccer, movies and music.
He loves all kinds of animals, especially dogs.
Page 15 of 17
Seminar Room 4
4:00 - 4:45
Canadian Resource Showcase –
Panel Discussion
Sarah Mines
Audience: Agents
►Session description
Join this moderated panel discussion as CAPS-I, DFATD,
EduNewBrunswick, and Languages Canada demonstrate key
online tools and resources for studies in Canada. Learn the
benefits and features of Canadian private schools as CAIS
and La Fédération des Établissements d’Enseignement
Privés explain the environment of private schools in Canada
from both the national and provincial perspective.
The session will close with an interactive Q&A session.
Organizations represented: CAIS, CAPS-I, DFATD, EduNewBrunswick, Fédération des Établissements d’Enseignement
Privés and Languages Canada.
►Moderator
Sarah Mines,
Sales Director - Canada,
ICEF,
Germany
Sarah Mines is a leading authority on international education
trends in Canada, with over 15 years’ experience in marketing
and partnership building. Most recently, Sarah was promoted
to Director of Sales for ICEF Canada, where she has been
working since 2011. As part of her mandate, Sarah works
closely with key industry partners and educational institutions
to help them achieve their internationalization goals and put
Canada on the map. Prior to her role at ICEF, Sarah was the
Marketing Manager for BCCIE, where she was involved in
advancing British Columbia’s international education interests
in key markets.
Although based out of Vancouver, Sarah can most often be
found travelling the world and has visited over 60 countries.
4:45 - 5:30
Study in Jamaica and Feel Alright
Marlene Porter
Audience: Agents
►Session description
The eyes of the world are fixed on Jamaica for more than its
appealing natural beauty and its captivating culture and cuisine.
We are a small island country that has made a huge mark on the
world through our culture, our music and athletic process. Who
does not know Bob Marley’s reggae music and Usain Bolt, the
fastest man on earth? Jamaica also boasts a wide range of quality
institutions of higher learning that offer outstanding and dynamic
traditional and professional programs in a variety of disciplines
including medicine, engineering, teaching, business and the arts/
creative industries.
The Study Jamaica program offers an opportunity to international
students to immerse themselves in the wonderful culture, beauty
and splendour of this major landmark of the Caribbean, as they
pursue their field of study. Some local institutions are already
attracting and engaging international students for their English
Language Training, Undergraduate and Postgraduate Degrees
and Diploma programs, as well as innovative short courses. Our
premier institutions of higher learning have gained international
reputation for their educational standards and their programs
are comparable to those offered by some of the top universities
globally. Jamaica Promotions Organisation (JAMPRO), the trade
and investment promotions arm of the government of Jamaica,
recognizes the tremendous opportunity for Jamaica to tap into this
important trade and has rolled out a program to build the Study
Jamaica Brand. The brand is excellent; and so too is the product
and the price! Be a part of this tremendous growth opportunity.
Choose Jamaica and choose quality, variety and diversity.
►Speaker
Marlene Porter,
Export Development Manager,
Jamaica Promotions Corporation (JAMPRO),
Jamaica
Marlene Porter joined Jamaica Promotions Corporation (JAMPRO)
in January 2008. She was subsequently appointed to her current
position of Export Development Manager. In these roles she has
enjoyed extensive and successful collaboration with public and
private sector partners and with various Jamaican exporters. Many
micro, small and medium sized businesses have benefited from her
expertise as she has provided useful guidance in the design and
implementation of enterprise development and capacity building
programs, which have helped to enhance their competiveness and
their ability to take advantage of market opportunities.
Marlene holds a Masters’ degree in Business Administration (MBA)
from the University of New Orleans and a Master of Science (MSc)
degree in Economics and a Bachelor’s degree in Mathematics with
Social Sciences from the University of the West Indies. She is also
a trained Mathematics teacher.
Page 16 of 17
Seminar Room 4
5:30 - 6:15
6:15 - 7:00
The Global Reach of Online Education.
How Does it Fit into Your Business Model?
What Will it Mean to You in 2016 and
Beyond?
U.S. Department of Commerce Programs for
International Student Recruitment
David Hooser
Audience: All
Audience: Agents
►Session description
►Session description
FLC (Franklin Learning Centers) is a recognised, global
education organisation bringing cost effective, blended
classroom and online academic solutions to students in over
50 countries. FLC academic programs include American
middle school, high school, and tutoring solutions through its
Franklin Virtual Schools brand.
FLC solutions also include English language enhancement,
and a variety of study abroad and university preparation
programs via its FLC brand. FLC’s partnership programs will
ensure your agency or school is ready for a bright future in
education services.
Debra Rogers
The U.S. Commercial Service, a division of the U.S. Department
of Commerce, has a variety of programs that assist U.S.
educational institutions with their international recruitment. Our
staff can assist institutions with locating agents, meeting high
school guidance or university counselors, and potential partner
universities in over 70 countries.
►Speaker
Debra Rogers,
Senior International Trade Specialist,
U.S. Department of Commerce Commercial
Service Office,
USA
►Speaker
David Hooser,
Chief Administrative Officer,
Franklin Virtual Schools &
President/CEO,
Franklin Learning Centers,
USA
Mr. Hooser is the President and CEO of Franklin Learning
Centers, LLC. David is a 13-year electronics executive turned
17+ year entrepreneur. His career in the semiconductor
business included sales and senior management positions
at notable companies like Advanced Micro Devices, National
Semiconductor and Motorola Semiconductor.
Mr. Hooser has been in digital learning since 2006 and
launched its branded online American school program, Franklin
Virtual High School (FVHS) in 2009. FVHS is leveraging the
Internet to deliver solutions to those needing a comprehensive,
cost-effective and innovative way to complete a high school,
enhance their English skills, prepare for college, or complete
trade specific adult learning programs. FVHS is now offering
courses, including a fully accredited grades 9-12 American high
school graduation program, to students in over 50 countries.
Debra Rogers is a Senior International Trade Specialist at the
U.S. Department of Commerce Commercial Service office in
Chicago. The mission of her agency is to expand U.S. exports
of goods and services. Debra spends a large portion of her time
working specifically on expanding exports of U.S. educational
services, and has served as Global Education Team Leader
for her agency. She has spoken about her work at numerous
national and regional international education conferences.
Prior to joining the Department of Commerce in 1991, Debra
worked as a Peace Corps volunteer in Cameroon and as an
International Operations Specialist for a grain trading company
in Minneapolis. She also studied in Germany both as an
undergraduate exchange student and as a Fulbright Scholar
in international economics. Debra speaks German and French
and has traveled to over 40 countries.
Page 17 of 17