Brief description of our advertising and strategic services.

MEDIAKIT
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ONLINE ADVERTISING
CONTENT
CONSULTING
MARKET ANALYSIS
DIGITAL SOLUTIONS
S trategies
Online positioning, branding, promotion, advertising
STRATEGIC SERVICES:
Content Generation
︎ ︎ ︎ ︎ ︎ ︎ ︎
︎ ︎ ︎ ︎ ︎ Display
Market Intelligence
Native
DIGITAL ADVERTISING:
Audience
Targeting
Video
Mobile
Consulting Services
Web Listening
Social Media
AdSpy
Search
A udience Targeting
Smart Audience Targeting makes for Smart Campaigns
1 We help you identify and profile your target audience for each campaign
(vacation intenders, car purchase intenders, medical concerns, life stage interests, etc.)"
2 Election of the ideal platforms to reach each of your audience segments:
Programmatic Display
Premium Private Placement
Video
Mobile & Tablet
Retargeting
Social Paid Reach
Search
Example of Campaign Profile
NY / NJ / IL A+A Real Estate Investment Intenders
Soc-Demo: M/F, 40-65 Annual HHI $200K+ USD or HHW $2M+
Business owner, investor, VP+, retired
Geo by ZIP: NY (105**, 11568, 11576, 13475, 10804, 11030, 117**, 11024)
NJ (070**, 07970, 07842, 07931, 07417, 07423, 10007, 10280, 10162, 10004)
IL (600**, 60519, 60192, 60523, 60564, 60175, 60606, 60565, 60521)
IN (46290, 46278, 465**, 466**, 46377, 46814)
Behavioural: Home Intenders (2nd, vacation, retirement)
Pref (non-excl) Yuc Peninsula, Caribbean, Beach, Marina
Luxury Travel (Levels 1-2), Golf/Spa/Yacht (non-excl)
Frequency Cap 7/week + Retargeting Cap 5/Week x 5
3 Campaign goes live, delivering your message precisely to your target audience
– from hyper local zipcode placements through to national campaigns – anywhere in the world
4 Constant Optimization across platforms to assure maximum results
Client service 24/7 for all digital campaigns
DIGITAL ADVERTISING
D isplay / formats
The reach of mass martket branding with nothing but rifle shots
Display advertising (banners y video) in
Internet and Mobile (tablets & cell)
Display
Banners ads, open RTB and Private
Mobile
Banner
Video
In-banner. 15-30 seconds
Pre-roll
Also: In-Text, In-APP, YouTube, FB y Premium Private Placement
Premium RTB Inventory + Private Placement + Anti-Fraud technology + AdSafe + Analytics !
DIGITAL ADVERTISING
V ideo / Typhoon
The most powerful Video Placement service in the market
A meta-red incorporating all the principal networks,
exchanges, video sites and inventory in the world
Desktop, laptop, tablets, smartphones, Connected TV
Brand Safety Technology
Total control in video placement
Real time, multi-channel optimization
All formats and running lengths of video accepted
Premium private inventory available
Partnerships with more than 35 DMPs
Clients only ever pay for complete 100% Views
35+ Data Management Platforms
Thousands of exchanges
Millions of websites
Billions of impressions
Access to more than 2.3 billion video impressions per day in Mexico … and 140 billion worldwide!
DIGITAL ADVERTISING
N ative Advertising
A hard sell that treads softly
- Generate buzz
- Branding in key market segments
- Generate “word of mouth”
Articles, videos, slideshows and
graphics created for the client and
placed on general information and
specialized interest websites#
English, Spanish, French, Portuguese
and other languages. Any subject:
Tourism
Investment opportunities
Real Estate
Art and Culture
Dining
Entertainment
Health and Wellness
We can adapt your existing content, or create original texts, photography and video!
DIGITAL ADVERTISING
C ontent Generation
Native Advertising will not work unless the you provide content that captivates.
You must entertain, inform and edify your target audience, and keep them on the page!
We have a crack team of writers that can produce texts on any subject, for any audience,
In English, Spanish, French or Portuguese, with translations into other languages available.
A team of writers and journalists from Canada, USA, UK and México.
Experience working and writing for: The Wall Street Journal, Business Week, Time, The
Financial Times, The Sunday Times, The Daily Telegraph, The Globe & Mail,
The Toronto Sun, Reforma, El Financiero, El Economista, Expansión
Specialists in tourism, business, culture, art, sports and fitness,
food, health, politics.
Photography, video production and design services available
Someofourclients:
ProMexico(InvestmentPromo6onBoard)-MexicoTourismBoard
CentroBanamex-NuevoLeonTourismBoard
MonterreyVisitorsandConven6onBureau
TamaulipasBusinessDevelopmentMinistry-CaminoRealHotels
STRATEGIC SERVICES:
︎ ︎ ︎ ︎ ︎ ︎ ︎
︎ ︎ ︎ ︎ ︎ M arket Intelligence
Up to the moment insights on your target audience’s online habits
Clients running
campaigns in
Mexico have
access to our
propietary market
studies on digital
usage in Mexico,
at national and
state level, and
all cities of at
least 100,000
population.
Segmentation by
age range and
Household
Income.
Updated
monthly. Internet and Mobile use by age, HHI and location, updated monthly!
STRATEGIC SERVICES:
C onsulting
Working hard to make your campaigns work
Take the guesswork out of how to tackle Mexico and Latin America, and the US Hispanic market
Branding, business planning, digital strategies, advertising and marketing
Market and competitive analysis
Digital Competitive SWOT Analysis
Social Media strategies
Digital Roadmapping
Online positioning
Honing the message
Media buying
Inbound Marketing
Copy and translations into Spanish Specialist teams in marketing, advertising, content generation, business planning!
STRATEGIC SERVICES:
W eb Listening
Your eyes and ears in every corner of the web, in any market and in any language
Tracking and analysis of mentions of your brand … and the competitors
•  Trends in
Internet and
social media"
•  Key phrases
and topics"
•  Positive and
negative
mentions
•  See how you are
compared to your
competition"
•  Who is winning the "
Top of Mind race?"
•  Identify your
competitor’s
strengths and
weaknesses
•  Examples of
comments"
•  Analysis by
age, HHI,
location
Daily reports and 24/7 cell phone alerts available!
STRATEGIC SERVICES:
Ad Spy
See what your competition is up to online at all times
Tracking of your competitors’ online advertising:
Identification of threats and opportunities
•  Rapid
identification of
the competition’s
digital avertising
campaigns
•  Display banners"
•  Search strategies
•  Websites and
exchanges used
•  Analysis of
homepage and
Landing Page
strategies
•  Local, national,
worldwide
Daily reports and 24/7 cell phone alerts available!
STRATEGIC SERVICES:
C lients
Sample of clients 2015-2016
W hy ADMIX
Online positioning, branding, promotion, advertising
Behavioural Targeting:#
Smart Audiences = Smart Campaigns
Access to 99%+ of Display y Video inventory in the market
World class content generation
Market Intelligence reports
Personalized client service 24/7
Campaign and ad material changes 24/7
AdSafe Technology
Anti-Fraud Technology
Tracking & Analytics