Press Release Mitsukoshi Ginza Store Major Remodeling and

Press Release,
as of September 2, 2015
Press Release
MITSUKOSHI GINZA STORE
Mitsukoshi Ginza Store Major Remodeling and Grand Opening
2015.10.14.
Mitsukoshi Ginza Store –
“The Trendiest Global Department Store”
CONTENTS
■For realization of “The Trendiest Global Department Store” ・・・・・・・・・・2
Makoto Asaka, Store Manager, Mitsukoshi Ginza Store, Executive Officer,
Isetan Mitsukoshi Ltd.
■Mitsukoshi Ginza Store Profile ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・2
■Significance of Mitsukoshi Ginza Store Remodeling (Redevelopment) ・・・3
in the “Mid-Term Vision of Isetan Mitsukoshi Group”
■Store Concept ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・4
■The Mitsukoshi Ginza Store “Customer Image” ・・・・・・・・・・・・・・・・・・・・4
■Trendiest Globalization in Merchandise (Product Lineups) ・・・・・・・・・・・・5
■Globalization of Sales Services ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・6
■Floor Configuration ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・7
■Floor Guide ・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・・8∼12
■Airport Style Duty Free Shop “Japan Duty Free GINZA” ・・・・・・・ 13∼14
1
For realization of “The Trendiest Global Department Store”
Mitsukoshi Ginza Store is about to transform into
“The Trendiest Global Department Store.”
Ginza – a vital and lively district visited by people from Japan and the rest of the world.
Here, Mitsukoshi Ginza Store has been loved by customers for 85 years since its opening in 1930. This fall, it
is about to undergo a major transformation as “The Trendiest Global Department Store.”
Through offering the “trendiest” and the ultimate in Japanese hospitality to mature adults from both Japan
and overseas, together with the district of Ginza, we aim to be “The Trendiest Global Department Store.”
From Ginza in the heart of Japan, we will convey the latest trends from Tokyo and the world while giving
customers uniquely Japanese hospitality, greater convenience and a more enjoyable shopping experience.
In terms of merchandise, we will offer items worthy of any department store and especially Mitsukoshi Ginza
Store while always staying abreast of the latest fashions and trends of Japan and rest of the world. We also
aim to convey to customers new discoveries and ideas regarding wisdom, preferences, makers’ wishes, and
methods of coordination while cherishing Japanese styles, seasons, events and the like.
In the area of sales and service, with a “spirit of hospitality” through which we seek to sincerely respond to the
wishes of not only Japanese customers but also the overseas tourists who visit Ginza, our stylists (sales
assistants) will strive to build connections (between stylists and customers, between customers and makers,
and also between customers) that are based on “values” and “preferences.”
We also welcome customers from all over the world to our luxury “airport style duty free shop” replete with
international brands and Japanese tradition.
We are grateful for the customer’s support and we hope you can enjoy the next stage of the newly transformed
Mitsukoshi Ginza Store.
Store Manager, Mitsukoshi Ginza Store,
Executive Officer, Isetan Mitsukoshi Ltd.
Makoto Asaka
Mitsukoshi Ginza Store Profile
■Store name
■Address
■Opening date
■Scale
■Total floor area
■Store area
■Open hours
■Annual sales
: Isetan Mitsukoshi Holdings Ltd., Mitsukoshi Ginza Store
: 4-6-16 Ginza, Chuo-ku, Tokyo
: 1930, April 10 (expanded opening on September 11 (Saturday), 2010)
: 3 basement floors∼12 aboveground floors (the actual building has 6 basement floors and 13 aboveground floors)
: Approximately 81,476㎡
: Approximately 36,556㎡
: B3F∼8F/10F
＝10:30∼20:00 ※Exceptions may be applied over limited periods
: 9F Ginza Terrace
＝10:30∼23:00 ※Excluding some facilities
: 11F&12F restaurant floors ＝11:00∼23:00
: 74,428 million yen (term ending March 2015)
2
Significance of Mitsukoshi Ginza Store Remodeling
(Redevelopment) in the “Mid-Term Vision of Isetan Mitsukoshi Group”
Viewing the year ending March 2019 as a milestone, Isetan Mitsukoshi Holdings Ltd. aims to create unique customer
value through maximizing the potential of the group’s resources (customer assets, key channels, functions, and
know-how). In this respect, we consider our three key stores (Isetan Shinjuku Main Store, Mitsukoshi Nihombashi Main
Store, and Mitsukoshi Ginza Store) in three of the most attractive urban centers in the world to be our greatest strength.
These three flagship stores have the role of constantly creating new content and value and generating the corporate
group’s brand capability, competitiveness and profit capacity, so in order for them to continue growing as world-class
stores, we consider it important to continually invest in their improvement. As a part of this policy, we transformed Isetan
Shinjuku Main Store into the “World’s Finest Fashion Museum” based on redevelopment of the ladies’ fashion floors
(main building 1F~4F and B2F) in March 2013 and the household , interior goods and gallery floor (main building 5F) and
baby and children’s wear・goods floor (main building 6F) in March 2015. Also, Mitsukoshi Nihombashi Main Store is
currently advancing and testing redevelopment plans based on the concept of culture with a view to becoming a “Culture
Resort Department Store”.
As for Mitsukoshi Ginza Store, being situated in the internationally renowned urban district of Ginza, it conducted floor
expansion and remodeling in September 2010 with a view to becoming “the store that opens the door on a new age
through creating style out of new values.” Following the floor expansion and remodeling, Mitsukoshi Ginza Store has
steadily increased sales through unearthing new customers living in nearby bay areas while retaining its traditional
customer base.
Five years on from that floor expansion and remodeling, Ginza has developed and grown even more in its degree of
attractiveness and attention. While the number of dwellers in the bay area of Tokyo expected to increase further as Japan
gears up for the 2020 Olympic and Paralympic Games, use by overseas visitors is also rapidly growing based on the “Visit
Japan” campaign being promoted by Japan Tourism Agency.
Now, while maximizing this potential of Ginza, in order to further hone the distinctive image of Mitsukoshi Ginza Store as
one of our three flagship stores, we will conduct a major remodeling (redevelopment) geared to realizing the store
concept of becoming “The Trendiest Global Department Store.”
■Movements in Total Store Sales/ Duty Free Sales Share
■＝Total store sales
●＝Duty free sales share
［％］
[Million yen]
80,000
25
70,000
60,000
20
50,000
40,000
10
30,000
20,000
5
10,000
0
0
Year ending March 2011
Year ending March 2012
Year ending March 2013
3
Year ending March 2014
Year ending March 2015
Store Concept
The Trendiest Global Department Store
Together with the world famous landmark district of Ginza, Mitsukoshi Ginza Store continues
to offer the latest trends from around the world and Tokyo together with the ultimate
in Japanese hospitality to mature adults from both Japan and overseas.
Through implementing this remodeling, we will further enhance the concept of “the store that opens the door on a new
age through creating style out of new values,” and we will continue to offer the trendiest products and information
from Japan and the rest of the world and uniquely Japanese seasonal styles, events and excellent quality to mature adults
from Japan and other countries who visit Ginza.
＜”Four Filters” for Mitsukoshi Ginza Store to become “The Trendiest Global Department Store”＞
Latest Trends ×
Genuine Articles
We will always strive to offer the latest fashions and trends from around the world
and Tokyo, Japan as well as genuine articles and essential quality.
Japan × Depth
Through cherishing Japanese styles, fashions, events and seasons, we will give
customers the opportunity to experience the “depth” of Japanese way and things.
Spirit of Hospitality
We will inspire customers with a “spirit of hospitality.”
Values x Exchange
We will strive to build connections based on “product values” and “preferences”
between people from all over the world.
The Mitsukoshi Ginza Store “Customer Image”
“Mature adults who hold their own views, can discern genuine articles
and essential quality and seek originality and spiritual richness”
We will retain the customer image that we decided based on thorough analysis of the behavior, fashions and interests of
visitors to Ginza at the time of store expansion and remodeling in September 2010, but at the same time we will aim to
establish a more specific image and provide a store layout, services and merchandise in line with this while taking the
current and future environment of Mitsukoshi Ginza into consideration.
＜Specific Customer Image＞
①Urban dwellers with new values
Considering that more and more people are living in high-rise condominiums in the bay area, our customer image
includes globally active business persons, city dwellers who place value on striking a balance between on and off
times while especially cherishing their private time, and persons who seek both material and spiritual wealth.
②Foreign customers, both visitors to Japan and long-term residents
With more and more foreigners visiting or living in Japan, we wish to provide a stress-free and pleasant shopping experience
to these multinational customers who use department store in a regular basis and international tourists.
Two Key Elements in Realizing “The Trendiest Global Department Store”
Transformation of the entire Mitsukoshi Ginza Store
into “the trendiest global” store through expansion
of the Select and Edit shop and global upgrading of
merchandising and sales services
Introduction of the Airport Style Duty Free Shop
“Japan Duty Free GINZA”
4
Trendiest Globalization in Merchandise (Product Lineups)
In order to become “the trendiest global department store,” Mitsukoshi Ginza Store must be overflowing with the
abovementioned four filters. The remodeling centers on the following departments: ladies’ wear (including jewelries and
watches), ladies’ accessories, men’s wear and accessories, and household and interior goods. On each floor, we will build
product lineups that comply with these filters in the remodeling.
: For refined adult women from Japan and overseas, offering the newest Tokyo modes and
world-recognized latest global modes with a pleasant sense of luxury worthy of Ginza
Ladies’ accessories
: For the adult women who congregate in Ginza, provision of unique Ginza-esque items
available only in Ginza in an environment conducive to purchasing
Men’s wear and Accessories : Based on the concept of GINZA GENTLEMAN, proposal of superior quality private scenes
and active official scenes for adults who seek “authentic articles and essential quality”
Household and Interior goods : Proposal of the latest lifestyles from Japan and around the world (global)
Ladies’ wear
In order to provide “the trendiest global department store” to the type of customers envisaged by Mitsukoshi Ginza
Store, i.e. “Mature adults who hold their own views, can discern genuine articles and essential quality and seek
originality and spiritual richness,” an important element of this remodeling is expansion of Mitsukoshi Ginza Store the
Select and Edit shop.
In this remodeling, based on the “Ginza style” philosophy that was introduced in order to pursue Ginza individuality when the
store was reopened with expanded floor space in 2010, we will establish the following Ginza-esque promotion spaces.
Global Message
“Global Message” promotion space will be established in the main spaces in front of the escalators on each floor (※) to
convey the newest trends for a limited time.
“Convey” as the key concept. Out of our global trend promotion space, we will propose the newest styles from Japan
and around the world and conduct promotions geared to displaying styles themed on Japanese and international events
and global lifestyles.
Based around this Global Message, we will constantly aim to stimulate customers who visit Mitsukoshi Ginza Store with
diverse values.
※Each floor from B1F to 7F, and 10F
Ginza Style (and Japan Filter)
In the store expansion and remodeling of 2010, we established “Ginza style” as a general description of sales floors
primarily established and operated by Mitsukoshi Ginza Store via added value unique to Ginza = “Ginza filter.” In this
latest total remodeling, we intend to further hone this “Ginza style” on each floor and realize a store that expresses
uniquely Ginza-esque ambience, merchandise, communications and customer relations.
Moreover, in its “this is japan.” (※) corporate message, Isetan Mitsukoshi Holdings proposes to express Japanese
sensibilities greatly influenced by the four seasons in its products, services, store furnishings, environment and so on. In
Mitsukoshi Ginza Store’s latest remodeling too, based on this philosophy of “this is japan.” “Ginza style (Japan filter)”
zones for conveying the spirit of Japanese skilled product making (monozukuri) and Japanese sensibilities in the guise of
technical prowess, quality materials, design and creativity will be established on various floors.
※ “this is japan.”
The new corporate message of Isetan Mitsukoshi Holdings Ltd. since the start of 2015.
This message further develops the “Japan Senses” campaign that has been promoted
for four years since 2011 with the aim of reassessing and offering to customers values
created by Japanese traditions, cultures and aesthetics. Regarded as a key business
strategy, “this is japan.” proposes to make a company-wide effort to offer the finest of
Japan that attract the rest of the world in all aspects from merchandising to sales
services as a basis of new store improvements.
5
Globalization of Sales Services
In order to realize “the trendiest global department store,” in this remodeling we are striving for the “globalization of sales
services” as follows and are taking steps to ensure that all customers from Japan and overseas have a pleasant time at
Mitsukoshi Ginza Store.
①Establishment of the Foreign Customers’ Service Center
9/2
OPEN
The most symbolic feature of Mitsukoshi Ginza Store as “the trendiest global department store” is establishment of the
Foreign Customers’ Service Center on B1F for providing the ultimate in Japanese hospitality to international customers.
In addition to expansion of the functions conventionally provided by the duty free counter and overseas tourist information desk, this will offer new
functions to assist overseas customers in having a more pleasant shopping experience and stay in Japan and provide more thoughtful hospitality.
【New services】
■Establishment of an overseas delivery counter
■Communications assistance (sale of SIM cards)
■Provision of rest spaces (waiting areas for duty free procedures)
【Expansion of existing services】
■Establishment of a multilingual attendant counter
■Duty free counter: increase of seats from 8 to 10 (17 during busy seasons)
■Hotel deliveries (free): expansion of applicable hotels
【Other functions】
■Overseas tourist information desk ■Foreign currency exchange machines
■Airport deliveries (Narita International Airport, Tokyo International Airport (Haneda))
■Free WiFi ※Available areas are subject to limitation.
②Establishment of the Foreign Customers’ Guest Lounge
Scheduled
Opening in Early
February
Customers who spend a certain amount or more on purchases will be invited to the new Foreign Customers’ Guest
Lounge on the 13th floor, where we will provide even more comfortable shopping support services.
In the Foreign Customers’ Guest Lounge, an environment that embodies the “spirit of hospitality” will be provided
through luxurious furnishings, music and seasonal displays that emanate Japanese aesthetics and seasonal feeling.
【Main functions】
■Preferential duty free procedures while seated ■Hospitality with drinks and snacks
■Free provision of umbrellas on rainy days
■Porter services (carrying of goods to taxis or subway ticket gates)
■Provision of overseas magazines and newspapers (for perusing) etc.
③Strengthening of the attendant setup
Based on the “spirit of hospitality,” in order to ensure that customers both from Japan and overseas have a satisfactory
shopping experience, we will increase the number of our specialist attendants and strengthen our store-wide setup for
support shopping at Mitsukoshi Ginza Store.
■Scheduled increase in specialist attendant staff (languages = English, Chinese, Korean)
■Establishment of an attendant counter (with seats) inside the Foreign Customers’ Service Center
④Strengthening of foreign language services
We will assign multilingual salespersons and interpreters to sales floors to ensure that customers from overseas can have
a stress-free shopping experience. We will also utilize interpreting support tools in welcoming overseas customers.
■Additional recruitment and strengthening of multilingual salespersons and staff (including an Foreign Customers’
Service Center and Foreign Customers’ Guest Lounge)
■Assignment of interpreters (Chinese) to sales floors (with additional personnel planned for Chinese holidays and busy seasons)
■Expansion of interpreting support tools (telephone interpreting and videophone interpreting using tablets (English, Chinese, Korean))
⑤Globalization of presentation and appeal
We will strive to globalize our presentation and appeal with a view to conveying the “newest trends” to all customers from Japan and overseas.
Specifically, we will take steps that appeal to the senses via sight, sound, touch and so on in show windows and visual presentations
(VP) on each floor. In addition, we will take the following measures aimed at attracting new overseas visitors to our store.
■Information on Mitsukoshi Ginza Store will be broadcast to hotels and tourist buses for overseas visitors via the CS channel CNNj.
■Transmission of information on Mitsukoshi Ginza Store via the major Chinese message application “WeChat” (roughly
8 transmissions scheduled per month)
6
Floor Configuration
Higashi-ginza Station side
(Foreign
Customers’
Guest Lounge)
Restaurants
Restaurants
Baby and Children’s
Wear・Goods
Ginza-dori side
●Lion entrance
●Ginza-dori
entrance
●Subway
entrance
●Basement
cosmetics
entrance
9
8
7
6
5
4
3
2
1
B1
B2
B3
B4
Floor
Ginza Terrace
Ginza Terrace
Airport Style
Duty Free Shop
Airport Style
Duty Free Shop
Household and Interior
goods, Kimono, Gift
Salon, Bridal Salon
Event space
Men’s Wear
■Cafe
Open ceiling
Ladies’ Wear
■Eyewear
■Gift Certificates
Men’s Wear
Ladies’ Wear
Ladies’ Wear
■Cafe
13
12
11
10
9
8
7
M5
4
3
Watches
M2
Jewelry and
Accessories
1
Cosmetics
B1
Food
B2
Bike parking area
B3
Ladies’ Wear
Ladies’ Wear
Ladies’ Shoes
■Cafe
Passage
PASSAGE
Ladies’ Accessories
■Flowers
Cosmetics
■Foreign Customers’
Service Center
Foods
Foods
●Harumi-dori
entrance
●Flower
entrance
●Mihara-dori
entrance
●Basement
Higashi-ginza
entrance
Parking area
Items
Ginza Style
10F
Baby and Children’s Wear・Goods
7F
Household and Interior goods etc.
6F
Men’s Wear
Creativo
5F
Men’s Wear
[NEW] GINZA Closet
Ginza Style (Japan filter)
Global
Message
○
Mon Cheri Ma Cherie
[NEW] Japan Collection
○
○
[NEW] GINZA Atelier
○
[NEW] Japan Tailor
M5F
Ladies’ Wear
[NEW] Mixury
○
4F
Ladies’ Wear
[NEW] 4th of GINZA
○
3F
Ladies’ Wear
NEW YORK RUNWAY
○
2F
Ladies’ Shoes
1F
Ladies’ Accessories
B1F
Cosmetics
B2F
Foods
B3F
Foods
○
Le PLAYCE Fashion Items
※The B2 and B3 food floors are scheduled to undergo remodeling in fiscal 2016.
7
[NEW] Handbag Japan Selection
○
[NEW] Japan Beauty Select
○
Floor Guide
B1
F Cosmetics
events
Albion
Albion
CHANEL
IBIZA
est
KOSÉ
Clarins
Givenchy La Prairie
Pola
Lancôme Shiseido
SK-II
Guerlain
Sisley
De La Mer
Cosmetics
Cosmetic
Laura Information
Mercier
Up
Down
Ladurée
Escalators
Jo Malone
JILL STUART
Covermark
Kanebo
M
・A・C
Dior
Angejouer A・D・A Misty
Down
Global
ANNA SUI Paul & Joe Addiction
Message
NARS
Bobbi
Brown
THREE
Burberry FORMA VITA
Down
CHICCA
HACCI
RMK
Hakuhodo
Panasonic
Beauty
Fragrance
Elevators
Total
Cosmetics
Escalators
Mitsukoshi
M CARD
counter
Up
Overseas Customers Service Center
Overseas tourist information desk Duty free counter
Attended foreign
exchange machine
Information desk
Cleaning
■Ginza Style (Japan filter) “Japan Beauty Select”
We have assembled 13 brands comprising Japanese brands,
brands that use Japanese technology, and brands by Japanese
makeup artists.
SUQQU
Service counter
Baggage keep counter
Purchased goods handover counter
Home express deliveries
Overseas Customers Service Center
Overseas deliveries
Hotel deliveries
Airport deliveries
Elevators
Sumitomo
MICARD
Mitsui Bank ATM ATM
■Fragrance
One of the popular cosmetic items at Mitsukoshi Ginza Store
Approximately 20 brands are introduced in the deployment
space that has been doubled in size. Expert staff members
introduce the best lineup of products in Ginza area.
Main brands : JILL STUART, Paul & Joe, KIKKA, Panasonic Beauty, etc.
1
9/16
OPEN
Cle de Peau
Beaute
Estée
Lauder
shu uemura
Ginza-dori side
Ginza Cosmetic World – boasting the
largest number of brands in Ginza.
The lineup has been further enhanced with
the addition of seven brands including the
first Burberry to open in Japan.
At Cosmetics Information, we offer proposals
to support customers in selecting cosmetics
across brands. In Global Message, we convey
the appeal of the trendiest cosmetics focusing
on products and events.
Clinique
ACSEINE
Higashi-ginza Station side
Basement cosmetics entrance
Cosmetics World Floor
Ginza for women who
want to be beautiful
F West Ladies’ Accessories
Gucci
Handbags
Céline
Ginza Style
Fashion Items
Sunglasses・Belts・
Handkerchiefs
Gloves・Neckwear・
Global
Message
Under works
Bottega
Veneta
Tiffany
Escalators
Information desk
Passage
Costume
Accessories
Up
Elevators
Headwear
Hair
Accessories
Accessories
Ponte Vecchio Festaria
Vendome Aoyama NIESSING
4℃ AHKAH
ROYAL
ASSCHER Escalators
Jewelry
Concierge
Shopping
advisors
Down
Van Cleef & Arpels
MAUBOUSSIN
Damiani
BVLGARI
Chaumet
Information
desk
Boucheron
Harumi-dori entrance
1
Jewelry
FRED
Mihara-dori entrance
Women’s Small
Leather
Accessories
Higashi-ginza Station side
Umbrellas Sticks
Prada
Tasaki
■Ginza Style “Fashion Items”
We have added costume and hair accessories
to our conventional lineup of seasonal
miscellany and daily gifts.
Costume accessories are deployed via five
brands. We will establish promotion space
for displaying the latest brands and items in
weekly cycles. Hair accessories comprise
three brands. Providing an environment
conducive to trying out Ginza Style, we will
propose trend-setting hair arrangements.
Saint Laurent
Chopard
■Ginza Style (Japan filter)
“Handbag Japan Selection”
We have assembled Japanese brands and will
convey Japanese technologies and designs
through made-to-order and demonstrations.
8/12
OPEN
Down
Main brands : Balenciaga, Tod's, DISCORD and others
Tod's
Up
■Handbags
26 different brands are deployed over two zones.
By boosting our lineup with international
flavor worthy of Ginza, customers can enjoy
comparing and selecting items.
Ginza-dori side
We will propose miscellaneous Ginza-esque
women’s items available only in Ginza in an
environment for easy comparison purchasing
to the adult women who gather in Ginza.
9/9
OPEN
Ginza-dori entrance
The floor with the
trendiest miscellaneous
goods worthy of Ginza
Balenciaga
Elevators
Flower entrance
Flower
F East Jewelry
Trend-setting prestige jewelry floor
containing world-class products
■Jewelry
Prestige jewelry from around the world is compactly assembled on a single floor. Let us
show you Global Jewelry World, which realizes a stress-free and pleasant shopping space.
Main brands : Tasaki, Tiffany, Van Cleef & Arpels, BVLGARI, Chopard and others.
■Accessories
We have realized a carefully selected brand lineup
and items that are ideal for bridal occasions.
Through assigning jewelry concierges who are
well versed in bridal occasions, we provide
supreme services that are worthy of Ginza.
8
※Brands written in ■ colored letters are new brands.
※Opening day is different for each shop.
2
F Ladies’ Shoes and Leg Fashion
Sports &
Walking
Global
Message
Stylish
Comfort
Sergio Rossi
Down
Domestic
Roger Watches
Dubuis
Timepieces
Up
Prada
Escalators
Women’s Socks
Open ceiling
CHANEL
Promotion
IWC
Escalators
Panerai Imported JaegerWatches LeCoultre
Watch &
Clock Clinic
Up
Jewelry repairs
and reforming
Hublot
Elevators
Rolex
Elevators
Ladurée
9/9
OPEN
M2
F Watches
A luxury watch world
that proposes world
prestige brands and the
trendiest creations
In addition to prestige brands, we have
assembled a high-sensitivity lineup of
original and Ginza-esque products in a
new Select and Edit section.
【New services】Personal Footwear Counseling (free)
We make a digital record of your feet using a 3D foot shape measuring
machine, and 15 footwear counselors propose the ideal shoes for you out of
the products on display.
F Ladies’ Wear
Franck
CVSTOS
Muller
Tod’s
Higashi-ginza Station side
Salvatore
Ferragamo
Women’s Shoes
■GINZA Pumps Variation
We propose “pumps” as dress code items that symbolize Ginza, with the key
concept being “Ginza-esque.”
3
9/16
OPEN
Shoes and Bag
Repairs
Down
We realize a lineup of a wide range of shoe
brands offering products from prestige to
daily use items. Together with shoes, we
offer a wide range of leg fashions that will
let glam up your feet and legs.
As sneakers become increasingly popular,
we have established a sneaker zone for
responding to diverse needs. We have a
selection of sneakers comprising four
brands including Spring Coat and MUNICH
that offer the sense of classy, high quality
and comfort. classy feeling, sophistication
and comfort. In the Global Message, we
will introduce the latest trends and also
implement campaigns “made-to-order
campaigns of” high-end brands.
Valentino
Shoes Cosme
(Shoe Care Goods)
Ginza-dori side
The floor that offers Ladies’
shoes and leg fashion from
prestige to daily use items
GINZA
Shoes Select
Main brands : Panerai, Roger Dubuis, Hublot,
Franck Muller, Rolex, IWC,
Jaeger-LeCoultre, etc.
TOKYO Mode
9/16
OPEN
DOUBLE STANDARD
CLOTHING
Ginza Style
ENFÖLD
DES PRÉS
NEW YORK RUNWAY
Kate Spade
New York
Ginza Style
TULLY'S COFFEE
TORY BURCH
Down
Diane von
Furstenberg
NEW YORK RUNWAY
Global
Message
Theory
Escalators
rag & bone
See By Chloé
MARC BY MARC JACOBS
MID Ginza
Superior Closet
MM⑥
Main brands : BLUE LABEL CRESTBRIDGE, MM⑥,
MID Ginza, ENFÖLD, TOMORROWLAND
Elevators
Formal Salon
Black Formal
BLUE LABEL
CRESTBRIDGE
INDIVI
Up
Natural
Beauty
Lingerie
&
Foundation
MACKINTOSH
PHILOSOPHY
Escalators
Aquascutum
WHITE LABEL
Higashi-ginza Station side
Le PLAYCE
Up
We will introduce the one-of-a-kind, evolving
TOKYO fashions via the latest creations and styling.
Polo
DOLLY GIRL
Paul Smith
Ralph Lauren
BY ANNA SUI
Womenswear
Repair Counter
Ginza-dori side
The floor that offers the
latest TOKYO brands to
captivate adults from all
over the world
Down
Color Formal
■Ginza Style “Le PLAYCE”
Based on the key concepts of “Born in
TOMORROWLAND
Elevators
Tokyo, Out of Tokyo,” this Select and
Edit shop offers the newest Tokyo
modes and hippest Tokyo things, styles and communication. We have established “Japan Communication Stage” as
a space for presenting the ideas of designers. This will be a new style features that appeals to customers’ senses.
Main brands : FACETASM, TARO HORIUCHI, TOGA
■Ginza Style "NEW YORK RUNWAY"
This Select and Edit shop will offer the latest trends from Japan and overseas with unique Tokyo styling. We will
arrange and offer the highest sensitivity and quality brands and items in the trendiest Tokyo modes based on three
tastes, i.e. NY (elegance), LA (relax casual) and Brooklyn (sporty).
9
※Brands written in ■ colored letters are new brands.
※Opening day is different for each shop.
4
F Ladies’ Wear
INTERNATIONAL Mode
In a pleasant environment,
this floor proposes the
trendiest world-renowned
international modes.
Alexander
McQueen
Comme des Garçons
Alexander
Wang
9/23
OPEN
Marni
MSGM
KENZO
COMME des
Proenza Schouler
GARCONS CARVEN 3.1 Phillip Lim
POCKET
Dries Van Noten
Moschino
BLUMARINE
Blugirl
M Missoni
Paola Frani
MAURIZIO PECORARO
Céline
Up
Ginza-dori side
Down
Ginza Style
Global
Message
4th of GINZA
Escalators
Givenchy
Sakai
Higashi-ginza Station side
Assembling international brands that
drive global trends, this floor offers you
a luxurious environment of Ginza-esque.
and you can enjoy refined services in a
stress-free, pleasant atmosphere.
Harrods
The Plantation Rooms
Maison Margiela
Max Mara
Down
STELLA McCARTNEY
Balenciaga
Saint Laurent
Reform Salon
Atelier Longhouse
Burberry
Escalators
Elevators
Main brands : Burberry, Saint Laurent,
Bottega Veneta
Up
Comme des Garçons, Maison Margiela, Sacai, etc.
Elevators
Gucci
■Ginza Style “4th of GINZA”
The Select and Edit offering the
brands from around the world in
diverse styling.
The shop’s name “4th of GINZA” derives
from “Ginza 4-chome” and signifies the
center of Ginza that links Japan to the rest
of the world. We offers an international
and high-sensitivity lineup of merchandise
as it’s worthy of the shop name.
Main brands : HYKE, ACNE STUDIOS, N°21, etc.
M5
F Ladies’ Wear
GINZA Dress-up Salon Made to Measure Ordered Shirts
Formal Wear
Durban・Aquascutum New Yorker・Brooks Brothers
GINZA Contemporary
9/30
OPEN
Paul Smith
Ginza Style GINZA Closet Suits・Neckties・Shirts
Gift vouchers
MICARD
ATM
Up
Theory
Luxe
Down
Ginza-dori side
Men’s Shoes
Mitsukoshi M CARD counter
MI Tomonokai
Polo Ralph Lauren
Up
Global Message
We thoroughly explore and propose “beautiful clothing appearance”
for Grooming
Escalators
adult women who seek refined beauty. This floor is not just for following
Intimate
Accessories Men’s
and Belts
Bags
Travel Goods
trends but rather finding special refined items forLeather
yourself.
Elevators
Shoe Repairs
Main brands : MACKINTOSH LONDON, Tae Ashida, LANVIN COLLECTION, Theory Luxe, etc.
GINZA Gentleman’s Lounge
■Ginza Style “Mixury”
The Select and Edit shop provides GINZA contemporary styles at the
comfy salon environment with superior quality and refinement in
fashion , for the sophisticated women who take Ginza as her own ground.
High-sensitivity selected brands and masterpieces are assembled from
Japan and around the world.
Elevators
(5F
8F)
Stationery Cigars and Smoking Utensils Cameras Headwear and Umbrellas
Barber Shoeshine
10
Higashi-ginza Station side
The floor that offers Ginza contemporary
styles for sophisticated adults
Joseph
Precious
Mix
Open ceiling
Global
Message
Up
6F
ADORE
BEIGE
Ginza Style
Mixury
Escalators
Fontaine
Hi-net
Sybilla
MACKINTOSH
LONDON
Down
EPOCA
Tae Ashida
LEILIAN
LANVIN
COLLECTION
Elevators
※Brands written in ■ colored letters are new brands.
5
F Men’s Wear and Accessories
10/7
OPEN
The floor that proposes active and formal
scenes for GINZA gentlemen
GINZA Dress-up Salon
Durban・Aquascutum
New Yorker・Brooks Brothers
Made to Measure
Ordered Shorts
Formal Wear
Paul Smith
“Work time fashion for men with style.”
Ginza Style
Mitsukoshi M CARD counter
GINZA closet
We propose classy wardrobe and appearance for business elites who are
MICARD ATM
Up
active on the international stage.
Gift vouchers
MI Tomonokai
Polo Ralph Lauren
suits・Neckties・Shirts
Theory Luxe
Down
Main brands : FRANCO PRINZIVALLI (suits), Finamore (shirts), FRANCO BASSI (neckties), etc.
Ginza-dori side
■Ginza Style “GINZA Closet”
In addition to offer the integrally selected and edited business clothing , ties
and shirts, our Stylist(sales staff) will discover and create “each customer’ s
preferred style” through our communication and hospitality.
Up
Men’s Shoes
Escalators
Global
Grooming
Message
Open ceiling
Global Message
Intimate
Leather Accessories
Men’s Bags Travel Goods
and Belts
U
6F
Elevators
Ginza Style Mixury
Shoe Repairs
Escal
Elevators
(5F
8F)
Fontaine
Hi-net
GINZA Gentleman’s Lounge
Barber
Shoeshine
■GINZA Dress-Up Salon
The salon offers combinations of made-to-measure and ordered shirts and formal
wear in a new style that begins with consulting on the image that the customer
seeks.
Stationery
Cigars and Smoking Utensils
Cameras
Headwear and Umbrellas
Do
Tae Ashida
LEILIA
Main brands : NH Sartoria, Henry Poole (both made to measure), Thomas Mason
(ordered shirts), etc.
●Ginza Style (Japan Filter) “Japan Tailor”
Made-to-measure items proposed by world-class Japanese
tailors in three styles, i.e. Italian, British, and American.
Main brands : HIDEKI SATO, LIDTAILOR, TAILOR CAID, etc.
■GINZA Gentlemen’s Lounge
As the “place for men with style,” we offer a new section where you
will find things like stationery, cameras, smoking utensils, cigars and
the like and services such as barbers, shoeshine and promotion space.
■Ginza Style (Japan Filter) “GINZA Atelier”
In collaboration with five “Japan factory” companies , we focus on
“color features” and propose new color ordering service of men’s
shoes as the key item for men’s styling.
6
10/14
OPEN
F Men’s Wear and Accessories
Glasses
The floor that proposes sophisticated private
scenes for GINZA gentlemen
“Meets the philosophy of his private time for men with style.”
Main brands : LUIGI BORRELLI, BRUNELLO CUCINELLI, etc.
Valextra
Gift vouche
MICARD ATM
Tod’s
Shellman
Global
DENHAM
Message
HYDROGEN
Escalators
BLACKBARRETT
Theory
MARGARET HOWELL Relax Casual
23KU HOMME
MACKINTOSH PHILOSOPHY
COMME des GARCONS
HOMME DEUX
BLACK LABEL
CRESTBRIDGE
Mitsukoshi M CARD counter
MI Tomonokai
Camille
Fournet
5F
Theory Luxe
Bottega Veneta
Open ceiling
Global Message
Elevators
Down
■Ginza Style “Creativo”
At Creativo, which originally arranges products ranging from factory items to international
top brands, we enhance dressy casual wear based on the Italian classic style.
Borsalino
Up
lifestyle for the private time , both ceremonial and informal.
Creativo
LUIGI BORRELLI
STONE ISLAND
BRUNELLO CUCINELLI
BOGLIOLI
JACOB COHEN
International Select
Down
For the person who cherishes his own style , we propose the rich and varied
FOX
GLOBEUMBRELLAS TROTTER
Ginza Style
Ginza-dori side
“The philosophy of his private time for men of with style.”
Giorgio Armani
Ginza Style Mixu
Elevators
(5F
8F)
Fontaine
Hi-net
David Myers Cafe
Tae Ashida
■City Sports / City Relax
We arrange and propose cosmopolitan styling suited to the diverse lifestyles
of our customers based on the two themes of “City sports” and “City relax”.
Main brands : MARGARET HOWELL, DENHAM, Theory, HYDROGEN, etc.
11
※Brands written in ■ colored letters are new brands.
LEIL
7
F Household and Interior Goods, Kimono, Gift Salon , Bridal Salon, Event Space
Bridal Salon
Clothes Rental Salon
lators
Sybilla
MACKINTOSH LONDON
own
EPOCA
LANVIN COLLECTION
AN
Down
BEIGE
Interior Design Services
Royal
Richard
WEDGWOOD
Ginori Copenhagen
CASSINA IXC
Lloyd’s Antiques
NEED’K
Slippers
Up
ADORE
Okura Art China Christofle
Western Tableware
Japanese Tableware
Kitchen Utensils and
Miscellany
Higashi-ginza Station side
Precious Mix
Up
Noritake Baccarat
Remix Style
Ginza-dori side
Joseph
10/14
OPEN
Table
Fabrics
Higashi-ginza Station side
s
Gift Salon
Japan Edition
Herb Tea
Global
Message Interior Green
Escalators
Japan Edition
Pearl Jewelry
Bath
Towels
Toiletries
Relaxing Wear
Yves Delorme
Elevators
Gallery
Nightwear
Kashwere
Down
Pillows
Elevators
(5F
8F)
Room
Fragrance
Beds
Event
Space
Event
Space
Escalators
Bedding
Up
Elevators
Salon De Kimono
Event Space
Elevators
The floor that offers the living style of Japan and around the world globally
We convey the trendiest lifestyle from Japan and around the world through products and events. We propose refined
weekend lifestyle for urban dwellers.
■Ginza Style (Japan Filter) “Japan Collection”
The world’s top center of Japanese culture. Fusion of new Japanese editions and kimono recognized by VIPs the world over.
“Japanese aesthetics” is the key concept. We offer products and events that highlight the trendiest in Japanese culture.
Deployed shops : Japan Edition, Salon de Kimono, Gallery
Japan Edition
We propose Japanese culture and crafts endowed with
global perspectives.
●“Interior Beauty (Spatial Aesthetics)”
We propose fresh Japanese spatial beauty to complement
modern lifestyle. In “MITATE Style,” famous personalities,
authors, gallery owners and so on will be invited to propose
styles for casually enjoying “teatime” in urban condominiums.
●“Beauty in Objects (Mastered Aesthetics)”
ers
e
■Urban Slow Life
Joseph
Precious Mix
e
Up
ADORE
BEIGE
We propose rich lifestyle that will give physical and mental release to urban
dwellers in their busy lives. We propose seasonal styles in Ginza-esque fashion
based on the key words of “gathering, comfort and relaxing.”
Deployed shops : Remix Style (Weekend D&K, Global Elegant), Sleeping, Bath and Relax,
ury
Escalators
Higashi-ginza Station side
We introduce selected examples of the craftsmanship of
Japan’s finest artisans. We have developed products
centering on the representative Japanese traditional
techniques of Ai indigo dyeing and Haku foil.
Sybilla MACKINTOSH LONDON
Down
EPOCA
LIANLANVIN COLLECTION
Interior & IDS
■Gift and Bridal
We propose total bridal productions that are worthy of Ginza.
Key concepts – “Present and Celebrate” We create and improve the lifetime relationship with customers based on around the
“Gifts” that links to each life events.
Elevators
Deployed shops : Gift Salon, Bridal Salon, Clothes Rental Salon
12
8F Airport Style Duty Free Shop “Japan Duty Free GINZA”
Japan Duty Free GINZA will be opened during 2015 on the 8th floor of Mitsukoshi Ginza Store by Japan Duty Free
Fa-So-La Isetan Mitsukoshi Co., Ltd. – a joint venture established by the four companies of Isetan Mitsukoshi Holdings
Ltd., Japan Airport Terminal Co., Ltd., Narita International Airport Corporation, and NAA Retailing Corporation.
Outline of Shops
Through assembling the duty free business know-how and management resources of four companies (Isetan Mitsukoshi
Holdings Ltd., Japan Airport Terminal Co., Ltd., Narita International Airport Corporation, and NAA Retailing Corporation),
we aim to establish a joint venture company and open an airport style duty free shop with the objectives of deploying
more competitive airport style duty free shops in the city in addition to conventional airport duty free shops as part of
promoting development of tourism, and thereby stimulating new consumption and demand among Japanese and
overseas travelers leaving Japan and enhancing convenience for overseas visitors to Japan.
Concept Behind Store Launch (Philosophy)
∼The World’s Ginza is about to become More Global, More Luxurious∼
【Theme】
【Target clientele】 ・International customers who seek to conduct duty free shopping in refined Japanese
department stores (travelers leaving Japan from Haneda and Narita Airports)
【Policy direction】 ・We aim to create “a city duty free shop model like no other in the world” and to provide “a new
pleasant and tasteful shopping experience.”
Environmental Design Concept
∼Seeing Ginza as Mother Nature∼
∼Keywords∼
・Shade and Light ・Seeing Nature
・Repetition ・Framing ・Negative
Spaces ・Transparency ・Five Senses
Repetition
・Beauty in the repetition of pillars ・Open Space
・The “hill” subtly connects the
main building with the annex.
Ginza-dori side
・Producing pleasant spaces in terms of
design, five senses and colors through
incorporating
uniquely
Japanese
sensibilities and traditional spatial and
environmental
technologies
and
techniques
■Concept Zoning
【Forest】
【Sea】
【Hill】
【City】
【Community】
■Concept Flow
̶ Seeing Ginza
as Mother Nature ̶
Framing Nature
(borrowing landscape)
Sea
Shade
(nature)
Harumi-dori side
Negative Spaces/
Transparency
Repetition
Forest
Light
(human activities)
Hill
Community
Framing Nature
・Seeing Ginza as
Mother Nature
・Relationships with
the Surrounding
Environment
Five Senses
Negative Spaces/Transparency
・Interactive Display by Takram ・Repetition of cubes
・To promote the latest
・Bare ground/Repetition of
technology of Japan
empty space
・A space with soft shadows
encased in light
MD
・Through offering a lineup of world-class products as Japan unique, we aim to combine “the world’s high-end brands”
with “Japanese values and quality.”
・We will deploy zones for cosmetics, watches. luxury (fashion and jewelry), and Japan Masterpiece.
∼Zones∼
≪Cosmetics≫
≪Watches≫
We will display sophisticated cosmetics brands from Japan and overseas in continuous pillars in the open spaces.
In a first for Japanese duty free shops, we will operate a Watch Maison on the concept of
multi-brand overseas luxury watches.
We will display the brands that are popular in Japanese duty free shops and other debut-making
≪Luxury≫
trendy brands in a fresh and attractive style.
≪JAPAN Masterpiece≫ We will display traditional crafts that combine authentic Japanese techniques with uniquely
Japanese materials, and new works born from modern sensibilities entitled “Japanese Values
and Quality” in a refined space.
13
■Zone Expansion
Cosmetics
Tasting Counter –
Liquor and Cigarettes
JAPAN Masterpiece
Luxury
Watch
Services
Services
・We aim to combine Japan’s world-renowned hospitality with cutting edge technologies.
Scheme (Method of Use)
■Duty Free Coverage And The Flow Of The Procedure
Duty free targets
Division
Consumption tax
Tariff
City duty free shop
(airport style duty free shop)
○
○
○
○
Airport duty free shops
○
○
○
○
Consumption tax duty free shops in town
○
×
×
×
①Purchase of goods at city
duty free shops
Liquor tax Tobacco tax
②Receiving goods inside
Narita and Haneda Airports
Persons eligible
for tax exemption
Travelers
leaving Japan
Overseas visitors leaving Japan
(including Japanese
residents overseas)
③Departure for overseas destinations
Profile of Joint Corporation
Shop Profile
■Trade name
: Japan Duty Free GINZA
■Shop
■Shop location : Mitsukoshi Ginza Store 8F (the entire floor)
: Approximately 3,300㎡
■Sales area
■Store opening : during 2015
■Type of shop : Duty free shop (Bonded shop)
: Japan Duty Free Fa-So-La
Isetan Mitsukoshi Co., Ltd.
: Hyoichi Yamamoto
■Representative
■Main store address : 4-8-12 Ginza, Chuo-ku, Tokyo
: 490 million yen
■Capital
: Japan Airport Terminal Co., Ltd. 45%,
■Ownership
Isetan Mitsukoshi Holdings Ltd. 27.5%,
NAA Retailing Corporation 27.5%
14
Inquiries
PR, Corporate Communications Desk,
General Affairs Department, Isetan Mitsukoshi Holdings Ltd.
TEL:03-6205-6003 FAX:03-6205-6009