The Future of Business Travel Dara Khosrowshahi

The Future of
Business Travel
Dara Khosrowshahi
President and Chief Executive
Officer, Expedia, Inc.
President, Expedia
Trusted Brands
31 Countries
67 Countries
33 Countries
Strong Brands in
Every Established Market
Solid Foothold in Emerging Markets
62 Countries
2013: Mixed Signals
@BTShowlondon
Travel Continues to Grow at Healthy Rates
$1 T
WORLD
Source: 2013 PhocusWright
$352 B
$334 B
$305 B
$68 B
APAC
EUR
USA
LATAM
The Future is Here
Technology is
pervasive
“…kids can grasp
new tech skills long
before they even
learn how to swim
or tie their
shoelaces”
Lines between
business and
leisure blur
AVG Software
2012
Every generation
will expect more
@BTShowlondon
2005
Source: NBC News link
@BTShowlondon
2013
Source: NBC News link
@BTShowlondon
The Future of Business Travel
The Future of Business Travellers
Who Are
Business
Travellers?
The Future is Here
@BTShowlondon
56%
of British Millennials
(ages 18 – 30) already
extend their business
travel into leisure trips
Source: 2013 Expedia – Egencia The Future of Travel Study link
75%
of UK employees
consider travel reviews
to be important when
booking business
travel
Source: 2013 Expedia – Egencia The Future of Travel Study link
79%
of UK employees use
smartphones and
tablets for booking
or monitoring travel
Source: 2013 Expedia – Egencia The Future of Travel Study link
86%
of UK Millennials are
willing to store or
save personal data
on travel sites for
incentives
Source: 2013 Expedia – Egencia The Future of Travel Study link
Who Are They?
Sun
Mon
Tue
Wed
Thur
Fri
Sat
Solutions That Are Consumer-Inspired
 Beautiful, delightful
experiences
 Intuitive, fast and easyto-use
 Prices, options, reviews
– seeing all relevant
information
Solutions That Are Integrated
 One Platform
 Technology + Service
 Consistency of
information
 Tools that work
together seamlessly
Solutions That Are Mobile
 The new world of work
 Real time information
and Up-to-date
notifications
 Multichannel
What do
business travellers want?
Consumer-Inspired
Integrated
Mobile
The Future is Here
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We Are Investing in Our Customers
L12M
> $500M
2006
$115M
5x
Source: Expedia September 2013 – September 2014 Time period
What It Takes: Testing
“Multiply, vary, let the
strongest live...”
― Charles Darwin
More than 800 A/B Tests
100-200 Different Site Versions
Let the Customer Decide
A Closing Thought: The Future is Faster
Facebook (3)
WWW (7)
Mobile (9)
VCR (14)
PC (20)
Colour TV (18)
B/W TV (26)
1870 1880 1890 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010
Radio (30)
Telephone (35)
Electricity (46)
Page 24 | Confidential
The Future is Here
Technology is
pervasive
Lines between
business and
leisure blur
Every generation
will expect more
@BTShowlondon
Thank You