to the product fact sheet

Targeting Owners
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·
Owner Reps
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UHNWIs
ISSUE SEvEntEEn thE SUpEryacht OwnEr
ISSUE SEvEntEEn
May 2015
TRUTH • OPINION
meteor
Dan Meyers on sailors,
schooners and the
decision to sell.
TSO17 cover 5mm spine F'd.indd 1
Charter Guests
KNOWLEDGE • IDEAS
DOES SIzE mATTER?
Exploring the bijou
appeal of Italy’s
pocket superyachts.
& S U P E R YA C H T O W N E R I N S I G H T
sunshine
Janet Martin and
her first yacht take
on the charter market.
SEvEN STARS
Is the superyacht
industry really offering
seven-star service?
29/04/2015 11:25
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the
WallY
WaY
– words by JusTIN rATCLIffE
JusTIN rATCLIffE
Wally Yachts, whether sail or power, stir up a gamut of
emotions in owners. There are the traditionalists who look
askance at the radical styling and minimalist interiors, and
the enthusiasts who regard Luca Bassani as a saviour put
on this earth to shake up the ‘white boat’ school of yacht
design. The truth lies somewhere in between, but one thing
is certain: nearly 20 years after he established the brand, it is
difficult to imagine a world without Wally Yachts.
8
issue fouR
issue fouR
the Wally way
Over 2,250 known superyacht owners receive
their copy direct to their yacht or office.
Since its launch at Monaco Yacht Show 2012,
the growth and reputation of The Superyacht
Owner has grown exponentially.
To date, over 140 owners interviewed
at an average of 6.5 per issue.
Targeting Owners · Charter Guests · Owner Reps · UHNWIs · Senior Industry
JusTIN rATCLIffE
“nowAdAys Almost every
performAnce sAiling boAt
hAs A bit of wAlly in it. tAke
swept-bAck spreAders; we
didn’t invent them, but they
were tried And AbAndoned
on cruising yAchts before
we reintroduced them over
10 yeArs Ago.”
– lucA bAssAni, wAlly yAchts
This page: (Clockwise from top) Luca
Bassani enjoys the view from the
foredeck of Kanga during the yacht’s
media presentation in Ravenna;
Hamilton, the first WallyCento, was
launched in June; Kanga’s foredeck in
evening cocktail mode.
Previous page: Kanga, the
first WallyAce, cruises off the
Croatian coast.
Next page: A close-up of the striking
bow flair, just one of the design features
that distinguishes the WallyAce.
ToNy MENEGuZZo
comfortable experience. His dissatisfaction with the
lack of innovation in yacht design ultimately led to him
setting up Wally Yachts three years later.
“I saw rising sun off Portofino a while back and it
dwarfed the other yachts nearby, although they were
80 or 90 metres in length,” he explains. “All owners to
some degree are guilty of vanity when it comes to the
size of their yachts, but with so many big boats around
it’s difficult to find anywhere on the water to be alone
any more. So my new ideal is not to have a bigger
yacht, but a series of them, a mini fleet if you like. A
WallyAce, for example, perhaps combined with a fast
80-footer like Highland fling and a WallyTender. A
small fleet like that offers fun and flexibility and might
even cost less than a bigger boat.”
This is just one of many pearls of wisdom that
Bassani claims to have learned from L’Avvocato, as the
late Gianni Agnelli was known in his native Italy, who
owned several yachts concurrently. It also points to
the Mediterranean manner in which Bassani likes to
sail and his penchant for regatta sailing. Although he
travelled beyond the Mediterranean as a boy during
holidays aboard his father’s yachts, you are much more
likely to see him racing in Porto Cervo than cruising
in Polynesia. This, in turn, has led to the criticism that
Wally designs and builds ‘Mediterranean day cruisers’,
something Bassani studiously denies.
“I’ve always built yachts for my clients that I would
also like to own myself,” he maintains. “The vast
majority of the yachts you see in the Mediterranean
stay there all year round, but that doesn’t mean the
Med is any less challenging than elsewhere. My clients
generally have no desire to sail around the world,
so there is no point in having three cubic metres of
refrigerator space. That said, Wally yachts have sailed
to the Caribbean and the South Pacific and Nariida
regularly sails between the Med and Norway.”
Owned by Norwegian Morten Bergesen, Nariida
(formerly wallygator II) was also the first to cross the
finish line in the first edition of the Transatlantic
Maxi Yacht Rolex Cup. Built by Concordia in the
USA in 1994, she was designed in collaboration with
Luca Brenta at a time when, according to Bassani,
top designers were still nervous about pinning their
reputations to the kind of radical cruising yachts he
envisaged. Since then the company has worked with
the likes of Judel/Vrolijk, German Frers and Bill
Tripp. Likewise, as a general contracting company that
manages all aspects of the creation of custom yachts,
Wally is ready to build with qualified shipyards around
the world, the latest example being Green Marine in
the UK, which launched Hamilton in June.
“The reason for building Hamilton with Green
Marine was a question of space and logistics,”
responds Bassani when asked if the decision somehow
diluted market perception of the Wally brand. “We’re
building a second unit in Ancona, but we’re ready to
engage two or three yards simultaneously so we can
establish a fleet of WallyCentos as quickly as possible.
Even if we choose to build in different locations, the
important thing is that Wally is still at the centre of
construction process.”
9
the Wally way
After Nariida, 78ft Genie of the Lamp was the first
cruising yacht to be handled by one person thanks
to the features developed by German Frers and the
Wally R&D team to make cruising sail yachts more
comfortable, faster, safer and easier to handle
with a reduced crew. Tiketitan (which was sadly
destroyed by fire in 2010) was the third wave of the
‘Wally revolution’. The 88ft sloop was built on spec
to test new ideas and solutions and was the first
large cruising yacht to feature the Wally hydraulic
canting keel system, a new engine and generator
exhaust system and the unique ‘terrace on the sea’
deck layout. Many of the features that inspired
scepticism on the part of designers and owners 15
years ago are now commonplace, a source of both
pride and irritation for Bassani.
“Nowadays almost every performance sailing
boat has a bit of Wally in it,” he claims. “Take
swept-back spreaders; we didn’t invent them, but
they were tried and abandoned on cruising yachts
before we reintroduced them over 10 years ago.
The same goes for the small jib when everyone
thought an overlapping jib was the only way to go.
Canting keels, bomb-bay anchoring systems, flush
decks, using the foredeck as an exterior living
space – the list goes on. We were determined to
prove the worth of these ideas and carried on
virtually alone for years.”
There is a further entrepreneurial dimension
to Bassani beyond his roles as owner, designer and
builder that is fundamental to the Wally way of
doing things. He studied at Milan’s Bocconi
school of business and economics before
spending 10 years in the family-owned firm of
Bticino (where the ‘B’ stands for Bassani), which
specialises in residential lighting and security
systems. By the time the family sold the hugely
successful company in the late 1980s, it had
established a global reputation for its automated
and aesthetically simplified electrical products.
Bticino was, for example, among the first to
create light switches as furniture as opposed to
simple industrial components. It is surely no
coincidence that Bassani continued this
reputation into the yachting world.
“Function is always at the top of the list,” says
ISSUE SEvEntEEn thE SUpEryacht OwnEr
ISSUE SEvEntEEn
May 2015
TRUTH • OPINION
meteor
Dan Meyers on sailors,
schooners and the
decision to sell.
KNOWLEDGE • IDEAS
DOES SIzE mATTER?
Exploring the bijou
appeal of Italy’s
pocket superyachts.
“I haven’t been keeping a note of numbers,
but I was quite evangelical when I saw the
first editions (of The Superyacht Owner),
and the overall vision. I discussed it with
a substantial number of experienced and
less experienced owners, and their view
was universal. It serves a fantastic purpose.”
& S U P E R YA C H T O W N E R I N S I G H T
sunshine
Janet Martin and
her first yacht take
on the charter market.
SEvEN STARS
Is the superyacht
industry really offering
seven-star service?
29/04/2015 11:25
In print
Benjamin Malty, Matrix Lloyd.
Geographical Breakdown
Distribution Schedule
Based on % of 10,000 total print copies
Advert Booking
Deadline
Publication Date
February: Issue 21
11/01/2016
26/02/2016
April: Issue 22
22/03/2016
12/05/2016
June: Issue 23
21/06/2016
18/07/2016
August: Issue 24
25/07/2016
02/09/2016
Monaco Yacht Show
October: Issue 25
05/09/2016
14/10/2016
FLIBS, Global Superyacht Forum
December: Issue 26
17/10/2016
28/11/2016
Antigua Charter Show
Issue
U
nited States
United Kingdom
27.5%
Rest of Europe
9%
France
Italy
8%
6%
Spain
14%
5.5%
Rest of World
5%
Monaco
4%
Middle East
3.5%
The Netherlands
3.5%
Asia
3.5%
Germany
3%
Switzerland
3%
Australasia
2.5%
South America
1.5%
Targeting Owners · Charter Guests · Owner Reps · UHNWIs · Senior Industry
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Targeting Owners · Charter Guests · Owner Reps · UHNWIs · Senior Industry
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Targeting Owners · Charter Guests · Owner Reps · UHNWIs · Senior Industry
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Targeting Owners · Charter Guests · Owner Reps · UHNWIs · Senior Industry
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ISSUE SEvEntEEn thE SUpEryacht OwnEr
ISSUE SEvEntEEn
May 2015
TRUTH • OPINION
meteor
Dan Meyers on sailors,
schooners and the
decision to sell.
TSO17 cover 5mm spine F'd.indd 1
KNOWLEDGE • IDEAS
DOES SIzE mATTER?
Exploring the bijou
appeal of Italy’s
pocket superyachts.
& S U P E R YA C H T O W N E R I N S I G H T
sunshine
Janet Martin and
her first yacht take
on the charter market.
SEvEN STARS
Is the superyacht
industry really offering
seven-star service?
29/04/2015 11:25
“Thank you very much
for the great article in The
Superyacht Owner. I received
three beautiful magazines
today as part of my Owners’
Package – paper quality,
editorial, images – all are
amazing!” Riza Tansu, former
owner of M/Y Nomade
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Targeting Owners · Charter Guests · Owner Reps · UHNWIs · Senior Industry
Roland Archdall
Commercial Director
E. [email protected]
T. +44 (0) 207 801 1016