5 MB Biuletyn 9/2016

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5 MB Biuletyn 9/2016
Poznań University of Economics and Business
No. 9 (2015/2016)
May 2016
Editor-in-chief
Sylwia Jurga
Edited by
Grzegorz Lemański
Graphic design
Izabela Jasiczak
English translation by
Wenesa Synowiec
Photographs
PUEB Archive, Fotogenika.pl
Print and typesetting
Przedsiębiorstwo poligraficzno-usługowe „Multigraf”
S.C. R. Ellert, J. Tomczuk
Table of contents
UNIVERSITY LIFE 2
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The 90th anniversary of PUEB...................................................................................................................... Academy of Innovative Business at PUEB................................................................................................ Our scientist a member of the Committee of Economic Sciences PAS......................................... PUEB Rector awarded the Medal of the Polish Bank Association................................................... Our scientist the Speaker of the Year 2016.............................................................................................. Nearly 1.8 million PLN for research............................................................................................................ The PUEB’s Runners Club won in the Ekiden xlpl Marathon Relay ................................................ Successes of ESN PUEB................................................................................................................................... Ambassador of the Kingdom of Morocco at PUEB............................................................................... A meeting with Tadeusz Kościński............................................................................................................. Adam Szejnfeld visited PUEB....................................................................................................................... Fura Świetlików in the Citadel Park............................................................................................................ Strategic meeting............................................................................................................................................. A new publication by Studio Oeconomica Posnaniensia.................................................................. Alberto Mingardi at PUEB.............................................................................................................................. International Day at PUEB............................................................................................................................. PUEB students win the Audit OdyssEY..................................................................................................... Meeting with representatives of the Social Insurance Institution (ZUS) at PUEB..................... One of the Diversity Business Meetings in Poznan ............................................................................. A remarkable monograph by PUEB scientists........................................................................................ The conference “Participation versus democracy” at our University............................................. Occupation: diplomat..................................................................................................................................... Students Opinion Research.......................................................................................................................... A competition “Modeling the Energy Market” for the Award of the President of ENEA SA... Days of the Commodity Science Department....................................................................................... “Insurance and the challenges of the twenty-first century” - a conference at PUEB............... 2
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THE GALLERY OF PUEB RECTORS 22
INTERVIEW 24
ISSN 2450-1166
Circulation
100 copies
Publisher
Poznań University of Economics and Business
al. Niepodległości 10
61-875 Poznań
phone: 61 856 90 00
www.ue.poznan.pl/en
© Copyright by Poznań University of Economics and Business
Poznań 2016
• Business communication in practice......................................................................................................... 24
OUR ALUMNI 26
• Our graduates have the highest paying jobs......................................................................................... 26
• The best works of PUEB graduates............................................................................................................. 26
PUEB IN THE MEDIA 27
• Our experts in the media............................................................................................................................... 27
• Media monitoring – May 2016..................................................................................................................... 28
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The 90th anniversary of PUEB
In May 2016, we celebrated the 90th anniversary of the Poznan University of Economics and Business. The programme of celebrations included exhibitions, scientific conferences and a picnic for the
academic society and residents of the region. Celebrations included also solemn sitting of the PUEB
Senate and a ceremony of awarding the Honoris Causa Doctorate.
The programme of celebrations
was very diverse and assumed the
commitment of various stakeholders of the University including
graduates, students, employees,
City authorities and residents, and
business and institutional partners.
All the events were to emphasize
city-forming and social role of PUEB
in shaping the potential of Poznan
and the country.
The celebrations started on 13 May 2016 with the anniversary
concert of the female choir “Sonantes.” The concert was entitled
“If not us, then who?” Songs of the
interwar period (founding of the
University) and years 1950, 1974
(the date of renaming the University), 2004 (the year in which Ms.
Hanna Malicka became the choir’s
conductor) and 2008 (renaming the
University the Poznan University of
Economics) were sang in new versions by more than 30 chorus girls.
In the concert part, the Sonantes
choir illustrated musically the most
important dates in the history of
the University. Rector of the Poznan
University of Economics and Business, prof. dr. Marian Gorynia, prof.
zw. UEP, presented the chorus
singers with occasional diplomas.
Jubilarians thanked representatives
of the University and administrative
divisions. The concert was preceded
by the official part, during which
the Rector of PUEB awarded medals
“For Merit to the Poznan University
of Economics and Business,” Labor
Omnia Vincit medals, and Young
Positivist distinctions awarded by
the Hipolit Cegielski Society.
Another part of celebrations
took place on 15 May. It was the
Holy Mass, during which Archbishop
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Stanislaw Gadecki, Metropolitan of
Poznan, delivered his sermon.
An exhibition, opened at the
Educational Center of Electronic
Services and on the Old Market,
“A view of the city,” was organized
on 16 May 2016. The aim of the
exhibition was to show different
forms of the University’s presence in
the city. Memories, achievements of
employees and alumni, stories about
the buildings, people and events
have been illustrated by the archival
and contemporary photographs. The
exhibition will be opened until the
end of September at ECES and until
29 May 2016 on the Old Market.
Extension of the exhibition
is a richly illustrated anniversary
publication “Components. 90 years
of the Poznan University of Economics and Business.” It became an
opportunity to discover the stories
about the University, which at first
glance may not seem significant
enough to pay attention to when
talking about the school. But the
great stories consist of many small
stories and this was the idea behind
this publication. Monument - exposed before the reader - built with
poems written by Professor Zbigniew
Zakrzewski, with baroque menu of
Bratniak canteens, punch lines of
cabaret Pegazik’s jokes, with crackling sounds of the first student broadcasting system, with calligraphed
pages of thousand positions in the
economic library, with the love of the
Odra 1013 computer, with announcements of tutoring and social actions,
with views from the 18th floor of the
Collegium Altum, with press cuttings
and human memory, with archival
photographs and a completely new
images. With the components of
great things [fragment allowed for
publication]. The publication is
available at the PUEB bookstore.
On 17 May 2016, the Newsroom
in the PUEB Library was named
after Hanna Maciejewska - longtime
manager and director of the library,
and a deserved bibliographer of the
University. Additionally, the exhibition presenting the history of the
Main Library of the Poznan University of Economics and Business was
organized there. The integral part of
the exhibition is the one devoted to
Hanna Maciejewska.
Sports Day was held on 17 May
2016 at the Main Building and in the
sports hall on 17 May 2016. Sports
activities for the whole academic
community were prepared the
University Club AZS UEP. Students
took part in, among others, training in self-defense (Krav Maga) and
aerobics on trampolines. Another
event was a traditional basketball
game students versus the University
authorities. The authorities have one
for the first time (78:75). A day later,
the PUEB Student Parliament and
the AWF Student Government Council organized cultural and sports
festival “Integralia.” The programme
included sports tournaments, escape room game and speed dating.
The musical atmosphere during the
festival was provided by artists of
Polish hip-hop scene (Zeus, Sobota).
The strong substantive point of
jubilee celebrations was a discussion panel “The Polish economy:
achievements, failures and development opportunities” organized on
May 18, 2016. It was attended by
prof. Andrzej Matysiak, prof. Witold
Orlowski, prof. Andrzej Wojtyna,
prof. Ryszard Rapacki, prof. Anna
Zielinska-Głębocka, prof. Marian
Gorynia, prof. Tadeusz Kowalski and
prof. Maciej Zukowski. On the same
day, during a meeting in the form
of business breakfast, prof. Piotr
Banaszyk discussed the results of
the survey on logistics solutions in
Partner Club companies.
One of the main anniversary celebrations was a ceremony of awarding the title of Doctor Honoris Causa
of the Poznan University of Economics to dr. Andrzej Byrt. The ceremony
took place on 19 May 2016 in the
auditorium of PUEB. Dr. Andrzej Byrt
is an outstanding organizer of international entrepreneurship, effective
business leader, a skilled negotiator and diplomat, builder of the
relationship between science and
practice and acclaimed speaker and
promoter of economic value in the
international community. Until now,
the honorable title of Doctor Honoris Causa of the Poznan University
of Economics and Business has been
awarded to 25 people of particular
merit, with a high scientific status,
whose work and achievements fulfill
the mission of the University.
After the ceremony of awarding
the Doctor Honoris Causa title, the
Polish Dance Theatre “Czterdzieści”
gave an anniversary performance
at Poznan International Fair (director, choreography, scenography and
text: Jo Strømgren).
To honor the memory of those
involved in the development of the
University - staff, alumni, students
and supporters - we set up the
Memorial Room. On 20 May 20, the
exhibition presenting the University’s history was organized there.
The main celebrations of the
90th anniversary of the Poznan University of Economics and Business
ended on 21 May 2016 with “Wolny
Targ, or we present what’s best.”
The event included, among others,
market with a picnic, trips to places
associated with the University, integration game, and a concert of the
Economic Singers choir under the
direction of Magdalena Szczeniawska, operating at the Open University “Erga Omnes”.
A detailed report on all events
will be available in the special September issue of the Biuletyn.
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Academy of Innovative Business at PUEB
The Academy of Innovative Business
is a project of the Chamber of Commerce and Industry and the Poznan
University of Economics and Business,
funded by the Leopold Kronenberg
Banking Foundation. The purpose of
the Academy is to promote innovative
technologies and the latest knowledge among small and medium-sized
companies from Wielkopolska, to help
in adjusting workers’ qualifications to
the needs of the regional economy and,
above all, to popularize knowledge
about the latest trends in management.
A series of free training in the form
of lectures combined with practical
workshops was launched within this
project. They took place from October
2015 to May 2016 at the Poznan
University of Economics and Business.
They were conducted by known and
respected experts.
The subject of the meetings was
adapted to the needs of entrepreneurs. Among the issues discussed
were, among others, transformation
of Polish companies and the role of
leaders in the second decade of the
twenty-first century, the new law
restructuring, changes in the Union
and national law on public procurement, foreign expansion of Polish
companies, building a CSR strategy
or “Strategy 64 squares” (analogies
between business and chess).
The meetings were very popular
among entrepreneurs as they were
not only an opportunity to acquire interesting, current knowledge, but also
an opportunity for creative exchange
of business experiences.
Our scientist a member of the Committee
of Economic Sciences PAS
Professor dr hab. Wieslawa
Przybylska-Kapuścińska, prof. zw.
UEP, has been appointed a member
of the Committee of Economic Sciences (CES) of the Polish Academy
of Sciences for the term of office
2016-2019.
The scope of activities of the Committee of Economic Sciences includes the
following thematic areas: general theory of economics, history of economic
thought, and the problems of functioning and development of the economies
of Central and Eastern Europe.
PUEB Rector awarded the Medal
of the Polish Bank Association
The Polish Bank Association awarded prof. dr. hab. Marian Gorynia, prof.
zw. UEP, the Silver Medal of Nicolaus
Copernicus for special achievements
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CES is an organizational unit of the
Polish Academy of Sciences, its activity
involves the development, promotion,
integration and dissemination of science
and contributes to the development
of education and enrichment of the
national culture.
in construction and development of
the banking sector.
Nicolaus Copernicus Medal of the
Polish Bank Association was estab-
lished as an honorable distinction
for outstanding achievement for the
development and safe operation of
the Polish banking sector.
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Our scientist the Speaker of the Year 2016
Dr. Tomasz Kopczyński from the
Department of Strategic Management
won the title of the Speaker of the
Year 2016 awarded by PMI (Project
Management Institute). Speaker of
the Year 2016 was elected on 23 April
2016 during the “PMPIADA” - a series
of professional speeches on project
management. Eleven experts pre-
sented the most important information from selected areas of expertise
from a set of good practices PMBoK
Guide, i.e. Project Management Institute guide, one of the most important
sources of knowledge for Project Managers. The speeches were evaluated
by 6-person jury composed of experts
in project management.
PMPMIADA is organized by the
Poznan branch of the Project Management Institute (PMI), an association,
one of the largest in the world, associating professionals in the fields of
project management. PMI has more
than 454 thousand members in 185 countries, where there are more
than 250 branches.
Nearly 1.8 million PLN for research
Researchers from the Poznan
University of Economics and Business
received funding from the National
Science Centre. Their research projects
won a total of 1 792 221 PLN in tenth
edition of OPUS, SONATA and PRELUDIUM 9 competitions.
In the OPUS 10 competition,
researchers can apply for grants for
research projects, including financing the purchase or manufacture of
research equipment necessary for the
implementation of these projects.
Three PUEB’s projects will be financed
under OPUS 10 and the total amount
is 873 681 PLN:
1. “Creating a network of values
in e-commerce in terms of
logistics and marketing” – dr Arkadiusz Kawa
2. “Possibilities of measuring the
effectiveness of brand strategies of Polish cities (on the ex-
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ample of Polish district towns)
in theoretical and empirical
terms” – dr Magdalena Florek
3. “Risk premium on international
bond markets” – dr Adam Zaremba
The SONATA 10 competition is dedicated to people with doctoral degrees
who are starting their careers. Five
projects of our scientists received funding for the amount of 858 720 PLN:
1. “The study of the subjective
dimension of the quality of life
of children in Poland” – Dr Tomasz Strózik
2. “The importance of the selection
of valuation methods in the
identification of market anomalies” – Dr Joanna Lizińska
3. “The revitalization of degraded
urban areas under the JESSICA
initiative” – Dr Piotr Idczak
4. “Analysis of the alliances of
open innovation and strategic
partnerships in the biopharmaceutical sector in Poland and
Central and Eastern Europe” –
dr Łukasz Puślecki
5. “The maturity of a company in
terms of relationship management vs. competitive advantage” – dr Bartosz Deszczeński
A student of PUEB the winner of the
Citigroup World Chess Championship
The way the title of the best chess
player of one of the largest global
corporations, captain of the chess
Poznań University of Economics Michal Mazurkiewicz - beat 200 players representing 25 countries from
all regions of the world. Competition
took place via the Internet and lasted
four months - the participants played
a total of eleven matches phases of
the fundamental and three play-offs.
Citigroup World Cup Final in chess
was organized in the main site of Citi
Handlowy. Confronting student UEP
Anton Bashtavy (also defending the
colors red and white).
Michal Mazurkiewicz UEP is
a student majoring in Economics,
specializing in the global economy
and managerial. In November of 2016.
He will defend the current champion
Polish bankers.
The PUEB’s Runners Club won in the
Ekiden xlpl Marathon Relay
A record number of 294 relay
teams participated in this year’s fourth
edition of the Ekiden xlpl Marathon
Relay. Three of these teams represented the PUEB Runners Club.
In previous editions, the Runners
Club has always occupied the highest
positions in the qualification. This year,
for the first time, the runners from
PUEB dominated the competition taking all the places on the podium.
• I place – KB UEP 2 w składzie:
Marcin Bartkowiak, Jarosław
Łabedzki, Marcin Walkowiak,
Paweł Gorzelańczyk, Dawid
Obrzeżgiewicz, Marcin Flotyński
• II place – KB UEP 1 w składzie:
Jakub Niedźwiadek, Waldemar
Rydzak, Waldemar Budner, Emil
Waszkowski, Jacek Trębecki,
Zygmunt Waśkowski
• III place – KB UEP 3 w składzie:
Tomasz Fliegner, Aleksander
Nowakowski, Marta Sprada,
Sławomir Ratajczak, Jakub
Budner, Jan Polowczyk
The PRELUDE 10 competition
subsidizes research projects carried
out by people who are starting their
careers in science and do not have
doctoral degrees. In this competition, a project prepared by mgr Wiktoria Domagała, “Gender inequality
in the professional sphere in developed countries,” received funding for
the amount of 59 820 PLN.
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Successes of ESN PUEB
A meeting with Tadeusz Kościński
During the National Platform in Lublin - the most important national congress of all sections of the Erasmus
Student Network in Poland – the section operating at our University - ESN PUEB - received three awards.
In the category Best Collaboration between Sections, we took third
place for cooperation between
Poznan ESN sections (Adam Mickiewicz University, Poznan University of
Technology and PUEB). In the past
year, the above mentioned sectiones
organized many university events
and joint events for exchange students in Poznań.
In the Best Congress category,
ESN PUEB won second place for
the organization of the National
Platform in Poznan in May 2015.
National Platform in Poznań was
a huge logistical undertaking as 180 members of the ESN Poland Association visited our city.
The last award was given to the
President of ESN PUEB Filip Wypi-
jewski, who took first place in the
Best Presidium category during the
meeting of ESN Poland Delegates in
Szczecin. Working in the presidium
involved substantive organization
of the whole congress, conducting
meetings, and preparation of the
report of the proceedings and resolutions adopted during the meeting.
Ambassador of the Kingdom of Morocco
at PUEB
On 10 May 2016, our University
hosted distinguished guests who prepared two lectures for the academic
community. The first lecture, “Poland
and the African countries in recent
years,” was delivered by a Member
of Parliament Killion Munyama (in
Polish).
Killion Munyama is a professor of
economics and international finance,
regional civil servant and politician
of the Zambian origin (Member of
Parliament for VII and VIII term). He
was born on 10 July 196, in Makala in
Zambia. He came to Poland in 1981
thanks to a government scholar-
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ship. He graduated from the Poznan
University of Economics. Since 1994
he has been a doctor of economic sciences. In 2012, he obtained a postdoctoral degree in economic sciences in
the field of economics. He specializes
in banking and international finance.
Since 2011, he has been a deputy to
the Sejm on behalf of the Platforma
Obywatelska. In the previous VII and
current VIII term of office he is a delegate to the Parliamentary Assembly
of the Council of Europe (PACE) where
he is a deputy representative.
The second lecture - “Politics and
Economy of Morocco”- was delivered
Vice-secretary of State in the
Ministry of Development - Tadeusz
Kościński - met with the academic
community of the Poznan University
of Economics and Business. On 9 May
2016, he gave a lecture entitled “The
role of international cooperation in
the implementation of the plan for
responsible development”.
Tadeusz Kościński has been associated with the banking sector throughout his career. Since 1997, he served
as director of Bank Zachodni WBK S.A.
Previously, he worked in Polski Bank
Rozwoju S.A., Bank PrzemysłowoHandlowy, Bank Śląski and Bank
Pomorski, as well as two banks in London. He graduated from Goldsmith’s
University of London.
Adam Szejnfeld visited PUEB
Adam Szejnfeld visited the Poznan
University of Economics and Business.
On 30 May 2016, in the PUEB auditorium, he gave a lecture addressed
to academic community For the
academic community “The Union on
the cusp.”
In his lecture, MEP presented the
greatest threats for the European
Union and its Member States in recent
years (including the financial crisis,
a wave of refugees, terrorism, intensifying the policy of “humanization” of
society and the “socialization” of the
economy, and the crisis of values and
nationalization of social attitudes).
During the presentation, Mr
Szejnfeld also assessed the impact
of the current European integration
on Poland. In the second part of the
meeting, he took up the issue of
the measures necessary to maintain
the social, economic and military
security and presented possible
scenarios for the future.
by the Ambassador of the Kingdom
of Morocco in Poland J.E. Youns Tijani.
Ambassador Youns Tijani started his
work for the government of the Kingdom of Morocco in 1978. He worked
in both domestic and foreign institutions, performing various functions,
including among others, Minister
Plenipotentiary of Moroccan Mission
to the UN in Geneva, Consul General
of the Kingdom of Morocco in Madrid,
and Consul General of the Kingdom
of Morocco in Paris. From 2013, he has
served as Ambassador of His Majesty
the King of Morocco in the Republic
of Poland.
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Fura Świetlików in the Citadel Park
Organizers of Fura Szczęścia -a cyclic project implemented by students
of Management, specializing in business communication at PUEB –would
like to invite everyone to the run
YORK FURA ŚWIETLIKÓW, which will
take place on 21 May 2016 in the Park
Citadel in Poznan.
Participants run a distance of 5 km.
Start of the race took place at 21:00 and
each of the runners received a starter
pack and a fluorescent band. Thanks to
the bands, the Citadel Park looked as if it
had been swarmed by colorful fireflies.
The Run was a charity. All the income will support the common room
COLOR STOP in Poznan in renovating
bathrooms and purchase of necessities.
Strategic meeting
The aim of the strategic meeting
2016 was to present the level of implementation of 2013-2015 Strategy
at PUEB. Such a meeting takes place
once in four years - we had the opportunity to listen to speeches of
the Rector, Vice-Rectors and Deans,
who summed up the achievements
in various strategic areas, as well
as the Rector-elect, who presented
a vision of the development of our
University. The meeting was also an
opportunity to discuss and listen to
the voice of employees and students
of PUEB.
The most versatile departments
of the academic year 2014/2015 were
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awarded during the meeting. These
departments were:
• Department of European Studies
• Department of Trade and
Marketing
• Department of Information
Systems
• Department of International
Competitiveness
• Department of Macroeconomics and Food Economy
• Department of Monetary Policy
and Financial Markets
• Department of Labour and
Social Policy
• Department of Information
Technologies
• Department of Theory of Organization and Management
• Department of Insurance
• Department of Strategic Management
• Department of Standardized
Management Systems
Diplomas were also presented to
departments which achieved the best
results in the past 7 years:
• Department of Theory of Organization and Management
• Department of Macroeconomics and Food Economy
• Department of Monetary Policy
and Financial Markets
A new publication by Studio Oeconomica
Posnaniensia
Nearly twenty representatives of science were involved in the creation of the latest edition of the
monthly Studio Oeconomica Posnaniensia.
The scientific journal published at
the Poznan University of Economics
and Business since 2013 is a continuation of the Bulletin of Economics of
the Poznań University of Economics
and Business. Articles in the fields of
economics, finance, commodities and
management are published there.
The May issue of the monthly
magazine consists of nine articles,
created by employees of major
European universities and research
institutions. Among the authors were
scientists from Belgium, France, Canada, Spain, Poland and the United
Kingdom. The initiators and editors
were prof. Krzysztof Malaga and prof.
Jean-Christophe Poutineau from the
University of Rennes.
Cooperation of researchers at
the Poznań University of Economics
and Business with foreign friends
Alberto Mingardi at PUEB
Alberto Mingardi’s open lecture
was held at the Poznan University
of Economics and Business on
30 May 2016. The meeting was
connected with the promotion of
the book by the late Bruno Leoni,
“Freedom and Law.”
Alberto Mingardi is a chief executive of the Italian think-tank Instituto
Bruno Leoni. He also cooperates
with the Cato Institute and the
Atlas Network. He wrote for The
Wall Street Journal, Financial Times,
Washington Post, International Herald Tribune, Libero and La Stampa.
He has a PhD in political science that
he defended at the University of
Pavia. He specializes in antitrust
law and the health care system.
One of his most important publication is a monograph devoted
to the philosophy of Herbert
Spencer published in 2011.
On 22 May, during the Warsaw Book Fair, the book “Freedom and Law” by Bruno Leoni
had its premiere. This is the first
Polish edition of this book and
will be released by Wydawnictwo
Nieoczywiste in cooperation
with the Forum Foundation for
Civic Development. Introduction
to the book was written by prof.
Leszek Balcerowicz.
also resulted in the establishment
of a brand new magazine of international scope. In October 2016,
a monthly magazine Revue Internationale des Economistes de Langue
Française will be published as a result
of collaboration between the Poznań
University of Economics and Business and the Association Internationale des Economistes de Langue
Française based in Paris.
“Freedom and Law” by Bruno Leoni
is an example of excellent analysis
of the relationship between law and
freedom, in which the author shares
the views of Frédéric Bastiat, surpassing Hayek with consistency and rigor.
Leoni explains the features of the law
created in times of freedom and shows
that legislator itself becomes a threat
to the law by undermining values such
as stability, versatility and discipline.
In his work, the author formulates
the thesis that the greatest obstacle
to an effective legal system is legislative inflation. In modern democratic
societies, legislative bodies usurp the
functions that have been and should
be exercised by individuals or groups,
but not by the government. The result
of such activities is the establishment of an excessive amount of laws
and regulations that crush individual
freedom. “Freedom and Law” is not only
a great treatise on the history of law.
It is also a basis for understanding the
true relationship between law and free
market economy.
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International Day at PUEB
PUEB students win the Audit OdyssEY
Presentations of partner institutions, creating a map of the world and dancing Zumba – this is what
this edition of the International Day looked like. The event was organized by the Department of Research and International Cooperation and the Erasmus Student Network at PUEB.
Students of the Faculty of Finance and Accounting won the national competition Audit OdyssEY. Its
organizer was the company EY - one of the market leaders in business consulting and tax.
International Day is an annual event which aims to integrate
students from foreign universities,
located in Poznań under the Erasmus+
program. During the entertainment
part, students created a map of the
world on a postcard from PUEB, tasted
sweets and an “international pizza”
and danced the Zumba.
In addition to excellent fun, the
organizers have also created a space
to exchange ideas and opinions
on the studies and presentations
were given by guests from partner
universities - the University of Lethbridge, Armenian State University of
Economics, IESEG Lille and Nanjing
University.
The event was also attended
by members of the PUEB Erasmus
Student Network. Representatives of
the organization promoted the idea of
visits to partner universities of PUEB and
encouraged to participate in the Mentor
program which supports foreign students who came to study at the Poznań
University of Economics and Business.
The competition consisted of three
stages: online tasks, during which
students could test their knowledge
of finance and accounting, webcast during which the teams could play the
role of auditors and simulate a project
audit, and the grand finale, during
which an audit case study was organized. - We wanted to give students
the opportunity to experience the
exceptional work of the auditor and
to show the diversity of the projects.
It’s a business area, which allows you
to get to know the company inside
out through the prism of its financial
and business process - explains Marcin
Zielinski, a Partner in the Audit Department of EY.
Ten teams representing seven
universities made it into the finals.
After completing the final task the jury
named a team representing PUEB the
winners: Patrycja Matyjasik, Marcin
Budzyński, Gniewomir Prus and Kajetan Matuszewski.
The winners received a cash prize
of 20 thousand. PLN and an invitation
to paid internships in the EY Audit
Department.
Meeting with representatives of the
Social Insurance Institution (ZUS) at PUEB
The reduction of the retirement age, social security contributions on employment contracts and the
solvency of the Social Security Fund were discussed during the meeting with representatives of the
First Branch Office of Social Insurance Institution in Poznan.
The meeting was attended by
Director of the Poznan Branch, Maria
Nowak and head of Department of
Pensions Bernard Kimel. Students,
who also participated in the meeting,
had a lot of questions to the speakers.
- Social security issues are intricate
and complex. Many people do not
possess appropriate knowledge of
this subject. But each of us is part of
this system. That is why some issues
are worth looking into today - said
third-year student, Mariusz Gawron.
14
Some of the questions related
to inheritance of funds on subaccount of ZUS, entitlements to the
survivor’s pension for people who
lose student status, and the rules for
reimbursement of unduly received
benefits. The audience also focused
on cocial security contributions on
contracts and the possible consequences related to the employment
of students.
The meeting was organized
by the Department of Labour and
Social Policy. Its main objective was
to present the functioning of the
Social Insurance Fund and widening
knowledge of social insurance in
Poland.
O obniżeniu wieku emerytalnego,
oskładkowaniu umowy-zlecenia oraz
wypłacalności Funduszu Ubezpieczeń
Społecznych rozmawiano podczas spotkania z przedstawicielami
I Oddziału Zakładu Ubezpieczeń
Społeczny w Poznaniu.
15
UNIVERSITY LIFE
UNIVERSITY LIFE
One of the Diversity Business Meetings
in Poznan
A remarkable monograph by PUEB
scientists
The intercultural business practice was discussed at the second meeting of the cycle Diversity Business Meetings in Poznan, which took place on 18 May 2016 at the Zamek Culture Center.
The achievements of decades of scientific research was presented by employees of the Department of
Economics and Environmental Planning in the monograph “Spatial planning. The share of the Poznan
University of Economics and Business in the formation of the modern paradigm.”
The first part of the conference
was devoted to the presence of
foreigners on the Polish labor market.
The honorary consul of Ukraine,
Witold Horowski, director of the Job
Fair Play Alexander Kuzmich and
HR specialist at INEA S.A. - Monika
Zawada-Hlawaczek shared their
thoughts on this aspect. Speakers primarily emphasized the desired model
for immigration for Wielkopolska, the
treatment of immigrants and the prac-
tical ability to acquire employees from
the Ukrainian market.
The second module of the conference concerned the work in an environment of cultural diversity and had
a workshop character. The invited guests
moderated discussions in groups on,
among others, adaptability of expatriates
in the workplace, intercultural management in cultural institutions and the
management of a culturally diverse football club. The culmination of the event
was a speech given by foreign students
of Poznan universities, who shared their
experiences involving socio-professional
adaptation in Poland.
Diversity Business Meetings in
Poznan is a joint initiative of the
Poznań University of Economics and
Business, F5 Consulting and Diversity
Hub from Krakow. The first meeting
was held on 24 November 2015 and
started a debate on diversity management in organizations in Wielkopolska.
The three-volume publication documents the contribution of employees
of the Poznan University of Economics
and Business to the development of
Polish science in the field of regional
and spatial planning. The work of prof.
Ryszard Domański - the leader and creator of the Poznan School of Economics
and Spatial Studies play a dominant
role in the publication. Contributions
to the development of the monograph
were also made by, among others, prof.
dr. Wanda Gaczek, prof. dr. Waldemar
Budner, prof. dr. Marek Ciesielski and
prof. dr. Ewa Małuszyńska.
The work published by the Department of Spatial and Environmental
Planning is particularly valuable for
people from the world of science,
whose interests revolve around issues
of research space. Due to the wide spectrum of issues referred to and the different major subjects and specializations
in the course of study, the monograph
is also an important reference book for
teachers and students preparing theses
on topics that require in-depth theoretical knowledge. Practitioners should also
find hints on methodology specialized
research and economic space.
The conference “Participation versus
democracy” at our University
The participation of trade unions
in the management was discussed
within the walls of PUEB during
a conference entitled “Participation
versus democracy.” The event was
organized by the Poznań University
of Economics and Business, NSZZ
Solidarność and the University of
Frankfurt.
A visit of a fifty-person group
of graduates of the European
Academy of Labour, acting at the
University of Frankfurt am Main,
16
was a great opportunity to organize
the conference. Its main mission is
to educate trade unionists from different countries in the field of social
policy, labor law and business management. Representatives of the
Wielkopolska branch of Solidarność
are also adepts at this Academy.
The main theme of the conference was the role of trade union
participation in management based
on the principles of socio-economic
democracy. It was attended by Di-
rector of the European Academy of
Labour prof. Martin Allespach, chairman of the Wielkopolska Region of
“NSZZ Solidarność” Jaroslaw Lange,
a representative of the National
Council of the “NSZZ Solidarność”
Section of Science Marek Kisilowski,
legal counsellor to Volkswagen Sp. z o.o. Rafal Fabisiak and Chairwoman of the University Council
of “NSZZ Solidarność” dr Ewelina
Szajba. The event was hosted by dr. hab. Agnieszka Ziomek.
17
UNIVERSITY LIFE
UNIVERSITY LIFE
Occupation: diplomat
In May 2016, the European Academy of Diplomacy, the Department
of European Studies at PUEB and
SKN Europe organized two events in
a series of open meetings “Occupation:
diplomat.” The main topic was widely
understood career in the foreign
service.
On 10 May 2016, our University
hosted dr Katarzyna Pisarska, director
of the European Academy of Diplomacy and the Visegrad School of
Political Science (VSPS), a member
of the Young Global Leaders club
(2014) of the World Economic Forum
in Davos, and the author of publications on public diplomacy. On 23 May
2016, the meeting was conducted by
Ambassador Jerzy Maria Nowak, associated with the Ministry of Foreign
Affairs since 1960. During his many
years of work in the Ministry of Foreign Affairs, Ambassador Nowak went
through all the ranks of the foreign
service, becoming among others, the
Polish ambassador to the Kingdom of
Spain and the Polish Representative
to NATO and WEU. He also served as
Director of the Security Policy Department in the Ministry of Foreign Affairs
and President of the Euro-Atlantic
Association (SEA). In later years, Ambassador Nowak was vice-chairman
of the executive council of the SEA. In
2011-2013, he was also a coordinator
of a group in National Security Bureau
responsible for creating the National
Security Strategy for the Republic of
Poland.
Students Opinion Research
Students gave answers to questions concerning, among others, satisfaction with the choice of university, student government activities and functioning of the moodle platform, in the thirteenth edition
of the “Students Opinion Reaserch”. The project was carried out by Young Statisticians and Demographers Students Scientific Association, acting at the Poznań University of Economics and Business.
The main objective of the project
is to understand students opinions
on the various elements of the
institution, obtain information about
the satisfaction of selected studies
and to compare ratings on various
economic universities in Poland. This
year’s study involved more than 3,600
people at the Universities of Economics in Poznan, Krakow, Katowice and
Wroclaw.
Respondents invited to the study
answered questions divided into six
18
thematic areas: the university in general, infrastructure, non-didactic units,
academics and assessment decisions.
Most of the questions was to rate the
given statements on a 5-point scale.
The survey was conducted between 1 and 24 April in an electronic form.
The Poznań University of Economics and Business turned out
to be leader in most aspects. It
received very high notes during the
assessment of the functioning of
the moodle platform, libraries and
technical knowledge of academics.
Also noteworthy is the high level of
student satisfaction with their chosen
path of education.
The Rector of the Poznań University of Economics and Business has
taken patronage over this study. The
results were presented at a conference, which was held on 20 May 2016.
The report and the detailed results
are available on the website [qr code]
http://kmsid.ue.poznan.pl/bos/2016/.
A competition “Modeling the Energy
Market” for the Award of the President of
ENEA SA
Students of the Faculty of Informatics and Electronic Economy took part in the “Modeling the Energy
Market”, which took place on 17 May 2016 within the walls of the Poznań University of Economics and
Business. ENEA was the strategic partner of the event.
The aim of the competition was to
popularize a theme of functioning of
the energy market and to introduce
students to the specifics of work of
an analyst in this area. Ten teams
(consisting of 3-5 people) entered
the competition. The competition
task was to propose a solution to
a problem on the analytical modeling
of the energy market. To find a solution, the teams were required to carry
out studies related to the specificity
of energy production by wind power
and its impact on electricity prices
in the SPOT market. The time given
to work on the problem was 6 hours.
After this time, the teams presented
the results of their work to the Competition Comitee composed of: Mrs.
Anna Gabrysiak - Head of the Office of
Market Analysis Enea Trading (Chair),
Ms. Ilona Młynarczyk employee of
Market Analysis Trading Enea, graduate of WIGE, prof. Barbara BędowskaSójka and prof. Małgorzata Doman,
WIGE PUE, prof. Ryszard Doman
WMI UAM, and other participants of
the competition.
The students worked with great
commitment and the level of the
solutions proposed was high. Finally,
after 10 hours of the contest, the jury
chose the winners. The first prize, in
the amount of 5000 PLN, was awarded to the team of students from
WMI UAM composed of Magdalena
Kłosowska, Dariusz Ratajczyk, Paulina Zieba. The second and third prize
in the amount of 3000 and 2000
PLN went to WIGE students of the of
financial engineering specialization.
The winning teams were students of
the third
year.
foto
– Olga
Gadomska
Michał Dziubiński, Wojciech
Frackowiak, Joanna Polańska, Łukasz
Przedwój, Anna Rokicka (second
place) are a team of first-year students
at second-cycle studiies: Marcin
Gwiazda, Przemysław Mączyński,
Anna Morawska (third place).
President of ENEA SA, Mirosław
Kowalik, stressed the mutual benefits
of cooperation between universities
and business. - We appreciate the
cooperation with universities. It is to
build long-term relationships, pursue
joint projects and invest in the students’ knowledge. They will be better
prepared to enter the labor market,
to the benefit of the Polish economy
and companies such as ENEA. Currently, the winning companies and
organizations on the market are those
that base their strategy and action on
knowledge. The PUEb Partner Club, in
which ENEA is involved, is a good platform to build long-term relationships
with the academic community and
students. We see great potential and
prospects of this cooperation, and this
year’s, well prepared competition is
the best example.
The president of ENEA Trading,
David Klimczak, assured that the possibility of acquiring highly qualified
personnel is crucial to the company:
“The competition gives you
a chance to get future experts interested in the secrets of the energy
market. 3 We are also working on an
internship program together with universities. As a company with innovation included in our daily work, we are
determined to build the Polish intellectual and technological capacity.”
The organizers of the competition
was the Department of Informatics
and Electronic Economy PUEB and the
Faculty of Mathematics and Computer
Science UAM. Partners - Enea (strategic partner) and Enea Trading.
foto: Aleksandra Rutkowska
19
UNIVERSITY LIFE
UNIVERSITY LIFE
Days of the Commodity Science
Department
“Insurance and the challenges of the
twenty-first century” - a conference at PUEB
For the third time, students and academics have celebrated the Days of the Commodity Science Department. Rector of PUEB prof. dr. Marian Gorynia and the Mayor of Poznan Jacek Jaśkowiak have taken
patronage over the event.
Researchers of all scientific centers in Poland and the representatives of the most important institutions of the insurance market took part in the X International Conference “Insurance and the challenges of the twenty-first century.”
The Days of the Commodity Science Department started with a conference entitled “Environment and
Technology in business.” Its theme was
focused around the modern trends of
business and manufacturing processes of products including environmentfriendly technologies. Representatives
of the major players from the world
of business and public sectors also
debated on the role of environmental
management and the functioning
of the new field of study Product &
Process Management Engineering,
launched at the Faculty of Commodity
Science in October 2015.
During the event, the XI Young
Commodity Scientist Days were
organized, where students and
20
representatives of scientific circles
had the opportunity to present the
results of their theses and engineering projects within the prestigious
seminar paper competition. During
this year’s edition, over 130 students
presented their works. The jury
recognized the work of Mrs. Anna
Nowak concerning the applicability of methods and tools of quality
management in the improvement
of manufacturing processes of the
company Kabat.
Students of Commodity Science
could also discuss the results of their
research work in the XII Forum of
Students’ Scientific Associations. The
meeting was attended by representatives of eight universities, including
the Gdynia Maritime University, Technical University of Lodz, University of
Life Sciences in Wroclaw and Krakow
University of Economics. During the
event, 65 scientific papers, which were
included in the monograph “Young
Commodity Scientist 2016,” were presented. The finale of this year’s Days of
the Commodity Science Department
was a Reporting Session given by
PhD students of PUEB. Forty doctoral
students, who had the opportunity to
present their scientific achievements
and listen to the opinions of professors, took part in the session. The
event was an excellent opportunity to
exchange views and present the latest
research and interests of students and
staff.
Five plenary sessions and one
poster session were held during the
three-day event. Two practical panel
discussions with representatives of
practice and the scientific community
devoted current problems of the
insurance market were of particular
interest. The first concerned the preventive measures in the field of civil
liability of the entity as a medicinal
element of the risk management process in hospitals. During the second
panel, the new challenges in agricultural insurance were debated.
The opening of the Conference
was attended by honorable guests
- Professors Teresa Czerwińska, Vicesecretary of State in the Ministry of
Science and Higher Education, Maciej
Zukowski Vice-Rector for Science
and International Cooperation and
Rector-Elect of the PUEB, and Kamilla
Marchewka-Bartkowiak - Dean-Elect
of the Faculty of Economics PUEB.
The organizer of the conference
was the Department of Insurance of
PUEB and Department of Insurance
UEW. The rectors of the two universities took honorary patronage over the
event.
21
THE GALLERY OF PUEB RECTORS
THE GALLERY OF PUEB RECTORS
prof. dr hab. Emil Panek, prof. zw. UEP
prof. dr hab. Bohdan Gruchman, prof. zw. UEP
He was born on 21 August 1928 in Lubliniec. He graduated in law and economics from the University of Warsaw and Poznan, and then obtained a PhD in economics at the Higher School of Economics.
For many years, he connected scientific activity with his work. He was involved in the development of industry, agriculture and trade. He also spent five years of his life in Libya, where he served as an expert of the United Nations for the development.
While at Poznan University of Economics and Business, prof. Bohdan Gruchman held various organizational
functions. He took up a job as director of the Institute of Planning, then deputy dean and lastly vice-rector.
The crowning achievement of his work at the University was becoming rector in 1990.
During his tenure at the University, he has made a number of fundamental changes in the organizational
structure and training programs. University of Economics joined the international scientific networks and at
the time was the only one in Poland to organize postgraduate MBA programs in cooperation with four foreign universities. Thanks to the huge efforts of the Rector, the University has also been equipped with the largest Main Library in Central - Eastern Europe.
1990–1996
22
He was born on 9 February 1948 in Kozowo. He was first introduced to the Higher School of Economics in Poznan on 1 October 1970, when he bacame a PhD student. After graduating he was hired as an assistant professor, first at the Institute of Econometrics and Statistics and later the Institute of Economic Cybernetics.
While working at the University, he held a number of important functions. For three years he was deputy
dean of the Faculty of Planning and Management, and in 1990 the academic community elected him to the
post of Vice-Rector for Didactics. The crowning achievement of his work at the University was to take the office of rector in 1996.
In his many years of work at the University prof. Emil Panek made great contributions to its development. He
was the forerunner of changes in study programs and as Vice-Rector of the University he has developed and
carried out a comprehensive reform of the educational system. His work for the University of Economics led
to its dynamic flourishing. During his tenure the Poznan University of Economics and business has become
the second best economic university in the country.
1996–2006
23
INTERVIEW
INTERVIEW
Business communication in practice
- Interview with Tomasz Kot, organizer of the
B4KwB event
You are organizing the event
under the intriguing name B4KwB.
Can you decipher it?
There is some ambiguity in this
name. The first symbols can in fact
mean befor, ie. an event preceding
the major event or be for. KwB is for
our specialization - business communication.
The name itself shows that the
whole event is strongly associated
with your specialization. Is it really the main theme of the event?
Exactly! When the event was organized for the first time, the main idea
behind it was to promote specialization among younger students
younger, who stood before the choice
of the path of their further studies.
Direct contact with older colleagues,
showing the path of development
and identifying job opportunities encouraged many students to specialize
in Business Communication.
Did you put the emphasis on the
promotion of the same specialization this year?
The theme of this year’s edition is
very different from previous years.
After a huge brainstorming, we
decided to change the formula of
the event and create a forum for
communication between current
students and graduates of our
specialization. Thanks to our event,
graduates had a chance to meet
again and renew old acquaintances.
Current students could ask about
24
the experiences associated with the
specialization and gain valuable information about the labour market.
What did the event look like?
The culmination of the event was
the gala which took place on 20 May
20 2016. At the beginning, we had
several discussion panels on subjects that were supposed to encourage more people to participate. For
example, during one of the panels,
we tried to answer the question
whether it is better to start a career
in Poznan or go to another city.
In the second part of the gala, we
organized a business speed dating which formula resembled the
original form created at the end of
the twentieth century in the United
States. The difference was, however,
on the theme, because the participants of our panel talked about
the labor market, asking questions
about the requirements of a given
profession, they presented their
CV or looked for traineeship and
practices.
How did you select the speakers
for the gala?
Most of them are people who have
completed our specialization. That
was our goal - to show that you can
be successful after studying Business Communication. The exception in the choice of speakers was
the first discussion panel that was
attended by the owners of small
catering company who opened their
business in Poznan.
What were other events organized
for the participants of B4KwB?
We organized two smaller events. In
cooperation with our partners, we
organized the action “Open up to an internship with Eurocash”, during which
the students went into the escape
room in which they solved case studies
related to business. The best groups
won not only freedom, but also an
invitation for an interview. The second
event was the training conducted by
advertising agency Advertiva.
How did you come up with the
idea to organize such event?
B4KwB is an event implemented under the subject “Managing marketing communications” in the fourth
year of our specialization. We got
the idea from our lecturer, dr Marek
Zielinski. Thanks to him, we could
get some practical skills instead of
reading more books,
How was dr Marek Zielinski involved in organizing the project?
I think he did a great job. On the
one hand, he helped us in decisionmaking and pointed out to some
possibilities and solutions. On the
other hand, we had tremendous
flexibility and room for action. He
did not interfere and did not force
us to his vision. It is true that we
went to a dead end a couple of
times, but it allowed us to gain more
valuable experience.
How many people were involved
in the project?
Our group consisted of 31 people.
We were divided into sections for
strategy, execution, social media,
image and research. Each of us
was assigned duties. Not everyone,
however, were involved in the same
way. B4KwB is a project that absorbs
a lot of free time, so it was kind of an
obstacle for those who also work or
have other responsibilities.
In addition to the B4KwB project,
Business Communication specialization has also organized a charity
Fura Szczęścia. Would you prefer
to organize the latter event?
Initially, perhaps, some people preferred to be in the group of organizers of Fura Szczescia. This project
is bigger and has well-established
reputation. However, B4KwB gave us
a huge experience, capabilities, and
helped to gain valuable contacts.
I think that today no one regrets
organizing this event.
Grzegorz Lemański
The event has already ended. Did
you have time for a summary?
The time for detailed analysis will
come, that’s for sure. But we can
already tell, however, that the event
was a success. The interest was
great, nearly 150 people attended
the meeting. Most of them congratulated us on professionalism and
excellent organization.
People involved in B4KwB
Jakub Bakiera – Strategy department
Kamil Adamczewski – Strategy
department
Alicja Bajer – Execution department
Gosia Kulik – Social Media department
Kasia Kaliszuk – Public Relations
department
Karolina Flieger – Strategy department
25
OUR ALUMNI
PUEB IN THE MEDIA
Graduates of the Poznan University of Economics and Business are among the top earners who graduated from public business schools.
The Poznan University of Economics and Business took second place in
the ranking of salaries of graduates of
public schools of economics in Poland
in 2015 prepared by Sedlak & Sedlak.
The median of monthly salaries of our
graduates in 2015 amounted to 5500 PLN (gross). Research shows that
over 50% of graduates of PUEB con-
tinue their careers in the city in which
they studied and graduated.
Taking into account the industry in
which PUEB graduates work, the highest pays were recorded in banking or
light industry (median: 6500 PLN). The
graduates of our University employed
in the IT industry could count on earnings in the amount of 6000 PLN (me-
dian), in companies related to services
for business - 5100 PLN(median), and
in trade - 5000 PLN (median).
The 2015 study involved 161 224
people (28.3% more than in 2014).
For methodological reasons, Sedlak
& Sedlak included data from 143 010
respondents in the final calculation.
Our experts in the media
Surveillance in the age of terrorism
prof. W. Cellary
Our graduates have the highest paying
jobs
The best works of PUEB graduates
the category of doctoral theses,
the jury decided to award the work
of dr Filip Przydróżny “Communication between an insurance institution and the environment.” The winning master’s theses were written
by mgr Patrycja Kwiek - “Evaluation
of a new method of estimating
reserves of gross damages - doubles
chain-ladder method” - and Agata
Sadowska for “The impact of the
prohibition of premium differentials
based on gender on premiums in
the life insurance”.
All dissertations were written under the supervision of prof. dr. Jacek
Lisowski. The organizer of the competition was the Financial Ombudsman,
Foundation for Insurance Education
and Gazeta Ubezpieczeniowa.
collect all possible data on all citizens,
that is, all surveillance, and, if necessary, carry out an analysis of this data
in relation to the suspects. Analysis
of surveillance data can help in the
fight against terrorism, but like any
new technology, can be used for both
good and wrong purposes. - It allows
to be more effective and act earlier to
protect people from terrorism, disasters,
accidents, diseases, etc., and to better
predict their wishes. But the same techniques can be used to choose targets of
criminal attacks or discriminate against
political opponents - explained the
PUEB scientist.
An award for work
drdrM.
T.Andrałojć
Bojkowski
Graduates of the Poznan University of Economics and Business have been awarded in the fifteenth
edition of the competition for the best doctoral, master’s, bachelor’s and post-graduate dissertation in
the field of economic and social insurance.
Abuse of data analysis leads to
a society in which there is no free will
and individual human choice. The
moral compass of every human being
is replaced by a computer algorithmwrote prof. Wojciech Cellary from the
Department of Information Technology in Gazeta Wyborcza. - Formerly
surveillance, in particular electronic,
was possible only in relation to specific
people, for which there was a reasonable suspicion of committing a crime,
and only with the permission of the
court as a guardian of civil liberties and
with supervision of the law enforcement
agencies - emphasizes prof. Cellary. - In
the age of terrorism, the state wants to
A well-motivated team is more
effective. While appreciating employees one should rethink the system
of motivation. It is easier to achieve
better results when you know what
the criteria for the evaluation are and
what the employer expects. - The
bonus system is a better tool for motivation than the reward system, which
is implicitly discretionary. The bonus
should not be discretionary – it should
be determined on the basis of specific
criteria, which the worker has been
previously acquainted with - Notes dr
Magdalena Andrałojć from the Department of Labour and Social Policy,
in an interview with a journalist from
Radio Mercury.
dr K. Celka
Apartments for the young
26
In the past five years, housing
prices in Poznan fell by more than
300 PLN. Dr. Krzysztof Celka from the
Department of Investment and Real
Estate stresses, however, that there will
be further price declines. Stabilization
in the development market are to be
provided by the government program
MdM (“Mieszkanie dla Młodych”-
Apartments for the Young). - I think that
by the end of the program Apartments
for the Young (up to the end of 2018.),
demand for housing will be at such
a level that these apartments will sell emphasizes the PUEB expert. - Unless
the supply increases significantly and the
customers will be able to count on the
purchase of housing at even lower prices.
27
PUEB IN THE MEDIA
Media monitoring – May 2016
73 (4.95%)
e
d
349 (23.56%)
c
b
959 (65.02%)
29 (1.97%)
a
65 (4.41%)
a
b
c
Press
Internet
d
e
28
Radio
TV
Social media