Absolut Repair Lipidium

Repair
is the
#1 consumer
need
worldwide
Source: Panels Nielsen 2011 volume
02
www.lorealprofessionnel-us.com
1 out of 3 women
is concerned about damaged hair**
CHEMICAL
DAMAGE
MECHANICAL
DAMAGE
Heat-styling
Hair color, chemical texture services
Dullness • Unmanageability & Frizz • Breakage & Split Ends • Excessive Porosity
** Top Ten 2011 – 6 countries
Introducing
A BREAKTHROUGH IN DAMAGE REPAIR
NEW
ABSOLUT REPAIR
LIPIDIUM
ULTIMATE RECONSTRUCTION FOR
VERY DRY, DAMAGED HAIR
Chemical and mechanical damage
Rediscover
STRONG,
HEALTHYLOOKING
HAIR
Hair is made of different layers that can lose essential lipids
and proteins when damaged. New Absolut Repair Lipidium
addresses these symptoms:
• Missing cuticle scales
• Exposed cortex
• Cracked intercellular cement
LIPIDIUM TECHNOLOGY
DAMAGED
HAIR
ZONE C
Ingredient: Lactic Acid
Result: Reconstructs the cortex to revert hair
into a healthy state
ZONE B
Ingredient: Phyto-Keratin + Ceramides
Result: Restructure & reinforce intercellular
cement to fill cuticle scales & reduce breakage
ZONE A
Ingredient: Lipids
Result: Create insulating barrier to lock in
essential nutrients
www.lorealprofessionnel-us.com
05
New Salon Exclusive
TREATMENTS
Demonstrate your professional expertise and meet your clients’ needs by offering salon-only services.
New Absolut Repair Lipidium offers two services that can generate up to 500+% revenue on each*.
WHO’S IT FOR:
WHO’S IT FOR:
your client with very dry,
damaged hair from chemical
damage
0
MINUTES
POWERDOSE REPAIR
Reconstructs cortex,
strengthens cuticle
& locks in nutrients
Apply on cleansed hair
and rinse out.
RECOMMENDED
SERVICE PRICE: $15-$25
your client with very dry,
damaged hair in an over porous
condition from chemical &
mechanical damage
or
5
MINUTES
PRIMER REPAIR
Instantly fills in structural
cracks to perfect the
hair’s surface
Apply on cleansed hair and
leave on for 5 minutes. Then
apply masque and rinse out.
RECOMMENDED
SERVICE PRICE: $25-$35
*REVENUE CALCULATIONS: COST PER APPLICATION: $2.40-$4.36; AVERAGE RECOMMENDED SERVICE PRICE: $15-$35; SALON PROFIT: 525%-703%
06
www.lorealprofessionnel-us.com
AT-HOME CARE
Shampoo • Conditioner • Masque • Thermo-Reconstructing Blow-Dry Cream • Sealing Repair Dual Serum
STAR
PRODUCT
OUR
NEWEST
STAR
HEAT-ACTIVATED TO
HEAL & SEAL YOUR HAIR
SEALING REPAIR DUAL SERUM
• Seals split ends
• Nourishes & strengthens
• Potent blend of nourishing oil
with Ceramides
FINISH – Layer on damp hair after
applying Thermo-Reconstructing
Blow-Dry Cream or apply on dry hair
prior to using heat tools.
Meet your clients’
#1 HAIR CONCERN
Stock your retail shelves with Celebrity-Endorsed New Absolut Repair Lipidium
at eye level to grab immediate client attention.
TIP: PLACE YOUR MERCHANDISING PIECES ON LAUNCH TABLES, AT THE FRONT DESK/CHECKOUT AREA OR IN A WINDOW DISPLAY.
1331/32
7
Heat-activated split end mender
NEW
SEALING
REPAIR
Cut Score
9
631/32
EASEL CARDS
Call attention & provide
key product & service
information to the client
while shopping.
U1398100
• Seals split ends with heat tools
• Dual chamber formula for maximum efficacy
1331/32
7
31
6 /32 LIPIDIUM
ABSOLUT REPAIR
DEEP HYDRATION & NOURISHMENT
• For very dry, damaged hair
• Recommended with: power repair or primer repair
in-salon treatment
PRODUCT COUNTER DISPLAY
Highlights the newly added Blow-Dry
Cream and Sealing Repair star product
to encourage client inquiry.
Oliver Printing
L'Oreal
Sample #120577
7 x 9 Easel
7x9 x0
.018 C1S
8/13/2012
Cut Score
9
Rediscover strong, healthy-looking hair today
NEW ABSOLUT REPAIR
LIPIDIUM
Ultimate reconstructive in-salon treatments
for very dry, damaged hair
U1397400
Ask your stylist
08
www.lorealprofessionnel-us.com
Oliver Printing
L'Oreal
Sample #120577
7 x 9 Easel
7x9 x0
.018 C1S
8/13/2012
SHELF TALKER
Provides easier client
navigation of your
retail area.
Print View
Print View
U1397300
• Potent blend of nourishing oils
and strengthening ceramides
COMPLETE SALON OFFER
PURCHASE:
RECEIVE COMPLIMENTARY
Any 18 Absolut Repair Lipidium
Retail Products
1 Absolut Repair Lipidium Shampoo 50.7 fl.oz.
1 Absolut Repair Lipidium Conditioner 25.4 fl.oz.
1 Absolut Repair Lipidium Thermo-Reconstructing
Recommended Mix:
Cream SSS 4.2 fl.oz.
3 Shampoo 16.9 fl.oz.
3 Shampoo 8.45 fl.oz.
2 Absolut Repair Lipidium Sealing Repair Dual
3 Conditioners 5 fl.oz.
Serum SSS 1.02 fl.oz.
3 Masque 6.7 fl.oz.
2 Pumps
3 Thermo-Reconstructing Cream 4.2 fl.oz. 1 Merchandising Kit w/ Product Counter Display, Shelftalker,
3 Sealing Repair Dual Serum 1.02 fl.oz.
and Product Poster
PRODUCT POSTER
Help your stylists navigate the Série Expert portfolio
and the positioning of the new range.
ZONE A: THE SURFACE
ZONE B: THE CUTICLE
• Pro-Keratin Complex contains amino acids & wheat protein
to mimic hair’s natural keratin
• Color Guard Technology repairs & adds shine to dry ends
nourishment & repair
COLOR-TREATED
HAIR PRONE TO FADING
vitamino color
lumino contrast
cristalceutic
preserve, protect & add shine
brighten, repair & enhance
NORMAL TO DRY HAIR
intense repair
clinical-strength service up to
6 weeks of color protection
strength & reconstruction
VERY DRY, DAMAGED HAIR
WEAK, FRAGILE HAIR
absolut repair
lipidium
hydrate and nourish
pro-keratin refill
fiberceutic
in-salon
.6 fl oz
SHAMPOO
Incell® & Hydro-Resist
Nourishes to protect
radiance
8.45 fl oz
16.9 fl oz
50.7 fl oz
SHAMPOO
Nutriceride®
Ensures tones
are pure & bright
8.45 fl oz
16.9 fl oz
50.7 fl oz
PRIMER REPAIR
Lipidium
Perfects hair surface by filling in
cracks & imperfections
LEAVE
IN
STEP 2
AT-HOME MONODOSE
Glucomineral
Extends in-salon
service results
.4 fl oz
6.7 fl oz
16.9 fl oz
6.7 fl oz
16.9 fl oz
2-3
MIN
THEN
RINSE
0.34 fl oz
x 30
STEP 2
REPLENISHING
MASQUES
Intra-Cylane & Incell®
Deeply replenishes
fine or thick hair
6.7 fl oz
6.7 fl oz
16.9 fl oz
5.0 fl oz
5.0 fl oz
25.4 fl oz
6.7 fl oz
16.9 fl oz
RINSE
OUT
5.0 fl oz
0.34 fl oz
x 30
2-3
MIN
THEN
RINSE
RINSE
OUT
5.0 fl oz
25.4 fl oz
LEAVE
IN
6.7 fl oz
16.9 fl oz
SOS REFRESHING
SPRAY
Absorbs oil to
refresh body
1.75 fl oz
1 fl oz
PURCHASE:
RINSE
OUT
MASQUE
Glutamic Acid & Murmuru
Butter
Intensely hydrates & controls hair
by reducing volume and frizz
ROOT LIFT SPRAY
Intra-Cylane &
Salicylic Acid
Creates lasting volume
& density
4.2 fl oz
LEAVE
IN
8.45 fl oz
16.9 fl oz
50.7 fl oz
CONDITIONER
Glutamic Acid & Murmuru
Butter
Lightly hydrates & controls hair by
reducing volume and frizz
6.8 fl.oz.
LEAVE
IN
LEAVE
IN
FINISHING OIL
Murumuru Butter
Adds shine and nourishment
without weight
4.2 fl oz
LEAVE
IN
LEAVE
IN
Elevating the standard in haircare each step of the way.
volume enhancement
strength & reconstruction
hair type
hair type
hair type
hair type
hair type
hair type
hair type
hair type
Highlighted hair
Color-treated hair prone to fading
Very dry, damaged hair
Very dry, damaged hair
prone to breakage &
excessive porosity
Weak, fragile hair
Severely damaged, over-processed hair
Fine, limp hair
Excessively volumized,
dense, & unruly hair
PAUSE
THEN RINSE
PAUSE
THEN RINSE
5 MIN
THEN RINSE
PAUSE
THEN RINSE
5 MIN
THEN RINSE
radiant
highlights
color
crystallization
rescue
repair
healing
repair
W/ POWERDOSE
CONTRAST
W/ CRISTALCEUTIC
– Radiance-Protecting Masque
– Radiance-Protection
Serum Spray
W/ POWER REPAIR
W/ POWER REFILL
PAUSE
THEN RINSE
keratin
strengthening
shot
W/ PRO-KERATIN
REFILL
5 MIN
THEN RINSE
5 MIN
THEN RINSE
volume
boost
volume
reduction
W/ FIBERCEUTIC
– Hair filling serum
– Sealing treatments
for fine or thick hair
W/ VOLUMCEUTIC
W/ POWERDOSE
MULTI-CONTROL
effect
effect
effect
effect
effect
effect
effect
effect
effect
Seals in color, preserves
shine & conditions hair
Repairs, brightens and enhances
highlighted hair
Crystalizes color molecules deep in the hair
to prevent fading
Provides overall repair and
deep conditioning
Instantly resurfaces and perfects
the hair fiber
Rebuilds lost Keratin in the hair to
strengthen & reinforce
Reconstructs & strengthens the fiber from the
inside out, helps hair regain its natural condition
Adds lasting body & density
Hydrates without weight and
reduces volume and frizz
usage
usage
post-color treatment on the
day of service
post-highlighting treatment on
the day of service
1. After color has been shampooed
and rinsed, apply entire Powerdose
bottle on towel-dried hair, section by
section. Work through mid-lengths
and ends.
2. Rinse thoroughly.
3. Blow-dry and style as usual.
1. After highlights have been
shampooed and rinsed, apply
entire Powerdose bottle on
towel-dried hair, section by
section. Work through
mid-lengths and ends.
2. Rinse thoroughly.
3. Blow-dry and style as usual.
take home care
take home care
usage
2 step post-color treatment on the
day of service
Step 1
• After color has been shampooed and
rinsed, apply the Radiance-Protecting
Masque to towel-dried mid-lengths and ends
• Massage into hair, leave on 5 minutes.
• Rinse hair thoroughly & towel-dry.
Step 2
• Apply 4-6 pumps of the RadianceProtection Serum Spray at the or the
chair. Comb in with a wide tooth comb.
• Do not rinse.
• Blow-dry and style as usual.
take home care
usage
usage
usage
post-shampoo treatment
post-shampoo treatment
post-shampoo treatment
1. Apply entire Powerdose bottle
on shampooed, towel-dried
hair, section by section. Work
through mid-lengths and ends.
2. Rinse thoroughly.
3. Blow-dry and style as usual.
1. Apply Primer Repair on
shampooed, towel-dried hair,
section by section. Work
through mid-lengths and ends.
2. Leave on for 5 minutes.
Do not rinse.
3. Apply Absolut Repair Lipidium
Masque. Then rinse thoroughly.
4. Blow-dry and style as usual.
1. Apply entire Powerdose bottle on
shampooed, towel-dried hair, section
by section.
Work through mid-lengths and ends.
2. Rinse thoroughly.
3. Blow-dry and style as usual.
take home care
take home care
absolut repair lipidium
pro-keratin refill
usage
2 step post-shampoo treatment
Step 1
• Using the syringe, apply the serum to
shampooed, towel-dried hair. Do not rinse.
Step 2
• After the serum, apply the appropriate
sealing treatment depending on hair type
(fine or coarse).
• Leave on for 5 minutes. Emulsify and rinse
thoroughly.
• Blow-dry and style as usual.
take home care
usage
3 step post-shampoo treatment
Step 1
• Apply Serum Booster to roots on
shampooed, towel-dried hair and take
through mid-lengths and ends. Do not rinse.
Step 2
• Using applicator brush, Apply Gel-Masque
to mid-lengths and ends layered on top of
Serum Booster.
• Leave on for 5 minutes. Emulsify & rinse
thoroughly.
Step 3
• Towel-dry hair and apply Root Lift Spray
generously at the root.
• Blow-dry and style as usual.
take home care
SALON
VALUE:
18400-$23200
$
SALON
SAVINGS:
17%- 22%
TREATMENTS OFFER
PAUSE
THEN RINSE
fiber
reconstruct
– Serum booster
– Gel masque
14400-$19200
$
volume control
hair type
Color-treated hair
W/ POWERDOSE COLOR
24%- 29%
1 Absolut Repair Lipidium Shampoo 50.7 fl.oz.
1 Absolut Repair Lipidium Sealing Repair Dual
Serum SSS 1.02 fl.oz.
1 Pump
1 Merchandising Kit w/ Shelftalker, Product Poster,
Product Easel
Recommended Mix:
2 Shampoo 16.9 fl.oz.
2 Shampoo 8.45 fl.oz.
2 Conditioners 5 fl.oz.
2 Masque 6.7 fl.oz.
2 Thermo-Reconstructing Cream 5 fl.oz.
2 Sealing Repair Dual Serum 1.02 fl.oz.
SALON
PRICE:
in-salon treatments
THE CORE OF HEALTHY HAIR
color
lock
SALON
SAVINGS:
RECEIVE COMPLIMENTARY:
Any 12 Absolut Repair Lipidium
Retail Products
2-3
MIN
THEN
RINSE
BLOW-DRY CREAM
Glutamic Acid & Murmuru
Butter
Heat activated for all-day volume
and control
SOS SMOOTHING
DOUBLE SERUM
KeratinOil Complex
Smoothes the cuticle for a shiny,
supple feel
nourishment & repair
30500-$37700
$
SALON TRIAL OFFER
PAUSE
THEN
RINSE
SHAMPOO
Glutamic Acid & Murmuru
Butter
Cleanses & hydrates
CONDITIONER
Intra-Cylane &
Hydralight
Weightlessly conditions
5.0 fl oz
25.4 fl oz
BLOW-DRY CREAM
KeratinOil Complex
Heat-activated for extra control
against humidity
LEAVE
IN
POWERDOSE
MULTI-CONTROL
Glutamic Acid & Murumuru
Butter
Retains natural moisture
and controls without weight
STEP 2
8.45 fl oz
16.9 fl oz
50.7 fl oz
MASQUE
KeratinOil Complex
Intensely nourishes & smoothes with
anti-frizz protection
2-3
MIN
THEN
RINSE
5
MIN
THEN
RINSE
TREATMENT POSTER
Help your stylists diagnose and recommend in-salon treatments for
their clients.
color care
SALON
VALUE:
STEP 1
SHAMPOO
Salicylic Acid & Hydralight
Cleanses oily build-up
CONDITIONER
KeratinOil Complex
Lightly nourishes & smoothes with
anti-frizz protection
RINSE
OUT
RINSE
OUT
GEL-MASQUE
Hydralight
Lightly conditions
16.9 fl oz
8.45 fl oz
16.9 fl oz
50.7 fl oz
2-3
MIN
THEN
RINSE
LEAVE
IN
1 fl oz
PAUSE
THEN
RINSE
SHAMPOO
KeratinOil Complex
Cleanses & smoothes
DUAL SPLIT END SEALING
SERUM
Lipidium
Reconstructs, resurface and seals
splits ends
LEAVE
IN
5.0 fl oz
5
MIN
THEN
RINSE
BLOW-DRY CREAM
Pro-Keratin & Incell®
Protects against heat
LEAVE
IN
4.2 fl oz
SMOOTHING CREAM
Color Guard Technology
Weightlessly increases radiance
16.9 fl oz
absolut control
reduce volume and frizz while adding hydration
0.6 fl oz
x 15
POWER REPAIR
Lipidium
Reconstructs cortex, strengthens
structure and locks in nutrients
MASQUE
Pro-Keratin & Incell®
Intensely conditions
& repairs
2-3
MIN
THEN
RINSE
6.7 fl oz
16.9 fl oz
THERMO RECONSTRUCTING
BLOW-DRY CREAM
Lipidium
Protects against heat &
reconstructs
2-3
MIN
THEN
RINSE
6.7 fl oz
16.9 fl oz
5.0 fl oz
25.4 fl oz
MASQUE
Lipidium
Intensely nourishes, reconstructs
& detangles
RINSE
OUT
5.0 fl oz
25.4 fl oz
GEL- MASQUE
Incell® & Hydro-Resist
Intensely conditions
& protects
STEP 1
CONDITIONER
Pro-Keratin & Incell®
Lightly conditions
& repairs
RINSE
OUT
5.0 fl oz
25.4 fl oz
CONDITIONER
Incell® & Hydro-Resist
Lightly conditions
& protects
PAUSE
THEN
RINSE
8.45 fl oz
16.9 fl oz
50.7 fl oz
CONDITIONER
Lipidium
Lightly nourishes, reconstructs &
detangles
DO NOT
RINSE
volumetry
add lasting body & density
21600-$28800
$
SERUM BOOSTER
Intra-Cylane
Densifies hair
at the cortex
SEALING TREATMENT
Intra-Cylane
Seals & strengthens
the fiber
SHAMPOO
Pro-Keratin & Incell®
Cleanses & repairs
8.45 fl oz
16.9 fl oz
50.7 fl oz
MASQUE
Cuti Liss System
Intensely hydrates hair
2-3
MIN
THEN
RINSE
0.34 fl oz
x 30
SHAMPOO
Lipidium
Nourishes & reconstructs
8.45 fl oz
16.9 fl oz
50.7 fl oz
RINSE
OUT
PRO-KERATIN
REFILL POWERDOSE
Pro-Keratin & Incell®
Intensely repairs
& reinforces
5
MIN
THEN
RINSE
0.6 fl oz
x 15
SHAMPOO
Cuti Liss System
Softens & detangles
MASQUE
Nutriceride®
Deeply treats
to increase luminosity
0.68 fl oz
x 30
PRIMER REPAIR
Lipidium
Perfects hair surface by filling in
cracks & imperfections
RINSE
OUT
0.6 fl oz
x 15
liss unlimited
FIBER-FILLING SERUM
Intra-Cylane
Reconstructs with deep,
long-lasting strength
PAUSE
THEN
RINSE
0.34 fl oz
x 30
STEP 1
SERUM SPRAY
Glucomineral
Smoothes fiber
6.7 fl oz
8.45 fl oz
16.9 fl oz
50.7 fl oz
DELICATE COLOR
SHAMPOO
Sulfate-free, Incell®
& UV Filters
Sulfate-free, gently cleanses
at-home
PAUSE
THEN
RINSE
5
MIN
THEN
RINSE
POWER REPAIR
Lipidium
Reconstructs cortex, strengthens
structure and locks in nutrients
EXCESSIVELY DENSE,
UNMANAGEABLE HAIR
FINE, LIMP HAIR
smoothness for up to 4 days even
in 80% humidity
reconstruct & strengthen the fiber at
the cortex to regain its natural condition
rebuild, reinforce & renew
deeply repair & nourish
MASQUE
Glucomineral
Traps colorants
to prevent fading
control
texture transformation
UNMANAGEABLE,
FRIZZY HAIR
SEVERLY DAMAGED HAIR
U1389900
color care
0.34 fl oz
x 30
SALON
PRICE:
• Glutamic Acid helps hair maintain its hydration by retaining its natural
moisture
HIGHLIGHTED HAIR
PAUSE
THEN
RINSE
• Glucomineral crystallizes colorants deep within the fiber, preserving
radiance
• Keratinoil Complex contains Pro-Keratin, Kukui and Evening Primrose
Oil Extracts that instantly strengthen hair, protect against humidity and
controls frizz
• Murumuru Butter hydrates and conditions the hair weightlessly and adds softness
COLOR-TREATED HAIR
0.34 fl oz
x 30
• Ionène G reduces porosity to restore, protect & condition the hair
• Cuti Liss System contains Vitamin B6, active proteins and
reconstructive ceramides to strengthen and protect the fiber with UV
filters
• Hydro-Resist creates a protective, weightless shield to protect color
POWERDOSE CONTRAST
Nutriceride®
Post-highlighting treatment
• Lipidium contains Lactic Acid, Phyto-Keratin, and Ceramide to
reconstruct and strengthen hair from the inside out while locking in
nutrients with Lipids
• Oil Incell provides lasting smoothness & frizz control
• Salicyclic Acid purifies the scalp & removes oily build-up
POWERDOSE COLOR
Incell®, Ionène G &
Hydro-Resist
Instantly revitalizes
color-treated hair
• Intra-Cylane reconstructs & strengthens the fiber from the inside
• Polymer AR provides humidity protection
• Reflexium provides control, shine & suppleness
THE CORE OF HEALTHY HAIR
ZONE C: THE CORTEX
®
• Incell penetrates the cuticle to fill & repair inter-cellular cement
®
• Nutriceride replenishes proteins & lipids
• Hydralight lightly hydrates & conditions the hair fiber
RECEIVE COMPLIMENTARY:
PURCHASE:
usage
post-shampoo treatment
1. Apply entire Powerdose bottle
on shampooed, towel-dried hair,
section by section. Work through
mid-lengths and ends.
2. Blow-dry and style as usual.
1 Powerdose Repair (30 x .34 fl.oz.)
1 Primer Repair (15 x .6 fl.oz.)
1 Absolut Repair Lipidium Masque 16.9 fl.oz.
1 Client Treatment Menu and Treatment Poster
take home care
Use in place of conditioner
1-2 times per week.
lumino contrast
cristalceutic
at-home monodoses
fiberceutic
masques
volumetry
absolut control
U1390000
vitamino color
For all above treatments, in case of contact with eyes, rinse them immediately. For more information, contact L’Oréal Professionnel’s Hotline at 1.800.345.5012.
SALON
PRICE:
12850
$
15150
SALON
$
VALUE: from
SALON
SAVINGS:
15%