the complete portfolio of Charles Smith - Home

NEWSPAPER ADS
Dog Whisperer UK national ad campaign, including bookends ad and
Dog of the Day advertorial to match thelondonpaper’s Pet of the Day.
WILD CHANNEL LAUNCH NEWSPAPER ADS
UK national newspaper campaign for Nat Geo Wild launch.
MAGAZINE ADS
Ad Sales trade ad and NGC HD launch ad.
NATIONAL GEOGRAPHIC MAGAZINE ADS
Channel ads designed within the more conservative
confines of the Magazine.
NG KIDS ADS
A variety of ads with a playful design
aimed at the 6- to 12-year-old market.
CLOSE-UP
A couple of covers and spreads from the
highly successful Viewers’ Club magazine.
MERCHANDISE
Themed mugs, notebooks and
mousepads for Nat Geo Wild, and
2009 Channel calendar.
POSTER
Nat Geo Wild launch event poster that activated Wild video clips
on guests’ phones via bluetooth when approached.
BILLBOARD
48-sheet billboard for Engineering Connections
on the London Underground.
EXPLOSIVE NEW SERIES
MONDAYS AT 9PM
Sky 526
Virgin 230
Tiscali 112
natgeotv.com/rhec
DVD INSERT AND DISC
Complete DVD package for Oscar-nominated Restrepo
(cover, inside and face).
DVD INSERT AND DISCS
Complete DVD package for Hunt for the Giant Octopus
(cover and face) as well as faces for three other shows.
WEB BANNERS – SINGLE CAMPAIGN
Hulu, Facebook, Rovi, Comcast and ng.com quote
banners for Wicked Tuna.
WEB BANNERS – VARIOUS
A wide variety of banners for DirecTV, Hulu, XBox and Amazon as well as National Geographic’s
marketing team, used on ng.com and various other websites.
TAKEOVERS
YouTube page takeovers for Untamed Americas, Alaska
State Troopers and The Last Days of Osama Bin Laden.
ESIGNATURES – NETWORK
Rebranding of National Geographic Channel
and Nat Geo Wild esignatures.
ESIGNATURES – SERIES
Series and Great Migrations esignatures.
Three-panel animated gif
PHOTOSHOP AND FONTGRAPHER WORK
Cause An Uproar celebrity cutouts (created to overlay an orange-hued background),
The Lady With 700 Cats postcard (originally only about 10 cats on the cover image)
and an entire font (based on Din) created for the series Beast Hunter.
Din Sketch Medium 48pt,
created by Charles Smith.