About Morningstar.ca

Transcription

Morningstar Advertising Opportunities
About Morningstar.ca
Our Presence
Morningstar launched its extensive
Internet presence on March 1, 1997,
quickly developing the largest, highest
quality investor audience on the Web.
Investment Profiles
“…to help people make better
investment decisions.”
Joe Mansueto
Chairman, Founder
Online Around the World
Morningstar websites around the world
are dedicated to help individuals
assemble and monitor fundamentally
sound investment portfolios.
©2006. Morningstar Research Inc. All rights reserved.
For experienced investors who want to learn more about investing, Morningstar is the
preferred online destination for independent analysis and timely information. Every
day at Morningstar’s 19 global investment Web sites, visits generate an average of more than
2 million page views as they research securities, gain market insight, and track their
portfolios—all in their native languages.
Morningstar.ca has a combined registered audience of 80,000 English and French unique
users. As a leader in investment fund research, Morningstar attracts an audience of
retail investors and qualified investment professionals. Our registered member base includes
a pre-dominantly male audience who hold a University degree and boast an annual household income of $100K+. Visitors seek Morningstar’s investment data, research and independent
analysis, and well-known proprietary statistics such as the Morningstar Rating™ and
Morningstar Style Box™. New investors get started with educational articles and easy-tounderstand information while seasoned investors appreciate the depth of data, online
portfolio tracking, and proprietary analytical tools. Investment professionals conduct research
on Morningstar.ca to make informed decisions for personal and client portfolios.
Analytical Tools
Features
Data
Fund Portfolio
Manager Monitor Articles
Stock and fund quotes
Morningstar Quicktake Reports
Analyst Fund Reports
Performance and risk statistics
Fund Quickrank
Investor Insight Articles
Historical returns
Fund Selector
The Smart Investor
Top 10 portfolio holdings
Fund Compare
Portfolio Builder
Sector weightings
My Watchlist
Ask the Expert
Asset allocation
Morningstar.ca Audience Profile
Morningstar.ca is home to 73,230 English* and 7,273 French* registered retail investors
and financial professionals. Users are very involved with the site, researching and acting on their findings.
*Each subscriber chooses their language preference. As such, all statistics are broken
down by language preference.
Registered Morningstar.ca Users by Gender (English)
Registered Morningstar.ca Users by Gender (French)
•Male
•Female
•Male
•Female
78%
22%
81%
19%
Education Level (French)
Education Level (English)
• High-School
Diploma
• College
University
• Some post-Degree
• graduate work
21% • Graduate Degree
• High-School
Diploma
• College
University
• Some post-Degree
• graduate work
15% • Graduate Degree
14%
18%
38%
8%
Profession (French)
Profession (English)
31%
69%
9%
23%
46%
6%
• Financial Professional
• Individual Investor
33%
67%
• Financial Professional
• Individual Investor
Morningstar.ca Audience Profile (continued)
Household Income (French)
Household Income (English)
39%
14%
13%
34%
• $0–$59K
• $60–$79K
• $80–$99K
• $100K1
38%
16%
14%
31%
• $0–$59K
• $60–$79K
• $80–$99K
• $100K1
Monthly Page Views
English
Morningstar Quicktake Report (Overview)
French
546,000
60,700
Morningstar Quicktake Report (Performance)
96,700
10,700
Morningstar Quicktake Report (Details)
68,700
7,600
Fund Table
263,200
29,200
Fund Lookup
224,500
24,900
Home page
181,700
20,200
Portfolio Page
110,000
12,200
Morningstar.ca login page
91,900
10,200
My Watchlist
81,800
9,100
2,600,000
320,000
Average Monthly Page Views
Geographic Breakout
% of audience
Ontario
49
British Columbia
15
Quebec
14
Alberta
10
Manitoba and Saskatchewan
6
Prince Edward Island, Newfoundland, Nova Scotia and New Brunswick
5
Home Page
1
2
3
4
Location
Home Page
Specification
1
Superbanner or banner and minibanner
$40 CPM
2
Text Link
$15 CPM
3
Standard Box
$55 CPM
4
Superbanner
$25 CPM
Total Estimated Monthly Page Views: 181,700
Fund Centre
1
2
3
Location
Fund Centre
1
$40 CPM
2
Text Link
$15 CPM
3
Superbanner
$25 CPM
Analyst Research
1
2
3
4
5
Location
Morningstar Quicktake® Report
Specification
1
$40 CPM
2
Text Link
$15 CPM
3
Skyscraper
$40 CPM
4
Standard Box
$55 CPM
5
Superbanner
$25 CPM
Morningstar Commentary
1
2
3
4
5
Location
Classroom, Fund Centre, Stocks Centre
Specification
1
$40 CPM
2
Text Link
$15 CPM
3
Standard Box
$55 CPM
4
Skyscraper
$32 CPM
5
Superbanner
$25 CPM
Fund Search Tools
1
2
3
4
Location
Fund Search Tools
Specification
1
$40 CPM
2
Text Link
$15 CPM
3
Button
$35 CPM
4
Superbanner
$25 CPM
Portfolio Tools
1
2
3
4
Location
Portfolio Tools
Specification
1
$40 CPM
2
Text Link
$15 CPM
3
Skyscraper
$32 CPM
4
Superbanner
$25 CPM
Product Page
1
2
3
4
Location
Product Download Page
Specification
1
$40 CPM
2
Text Link
$15 CPM
3
Standard Box
$55 CPM
4
Superbanner
$40 CPM
MorningstarAdvisor.ca
MorningstarAdvisor.ca, our premium website for financial professionals, is the gateway to Morningstar
Advisor Workstation, an online investment fund research and portfolio management tool.
As paid subscribers, MorningstarAdvisor.ca members access premium tools like Trading Trends, Portfolio
Manager, advanced Morningstar Quicktake Reports, and Advisor Workstation.
Features and Tools
Page Views
Morningstar Advisor.ca Home Page
33,800
Morningstar Quicktake Report
29,700
Quick Fund Lookup
22,800
MorningstarAdvisor.ca login page
21,900
Portfolio Tool
9,500
Portfolio X-Ray Overview
8,000
Fund Tables
8,000
Total Number of Unique Users (as of April 14, 2006)
24,800
Average Unique Monthly Visitors
8,500
Average Monthly Page Views
74,900
Advertising Specifications
$65 CPM
Text Link
$15 CPM
Standard Box
$90 CPM
Superbanner
$40 CPM
Morningstar E-Newsletters
Be the exclusive advertiser on a variety of weekly and monthly emails sent to opt-in Morningstar.ca
registered users and to Morningstar software subscribers. These emails are rich in content and drive
subscribers to read the latest published articles written by our team of analysts and freelancer writers.
E-Newsletter
Analyst Fund Report
Language
Number of opt-in subscribers
Frequency
English
58,238
1–5 times a week
Analyst Fund Report
French
7,281
1–5 times a week
Weekly Newsletter
English
55,592
Every Tuesday
Weekly Newsletter
French
6,953
Every Tuesday
Investor Insight
English
59,365
3–6 times /month
Investor Insight
French
7,360
3–6 times /month
Manager Monitor
English
59,365
Every Friday
Manager Monitor
French
7,360
Every Friday
Minute webcast
English
46,237
Bi-weekly on Friday
Morningstar.ca Advertising Opportunities
Morningstar E-Newsletters (continued)
1
2
Morningstar.ca Exclusive Newsletter Specifications
1
Superbanner or banner
$100 CPM
2
Standard Box
$100 CPM
MorningstarAdvisor.ca Exclusive Newsletter Specifications
Last Updated: 03 October 2003
1
Superbanner or banner
$3,000
2
Standard Box
$3,000
Morningstar Minute (exclusive)
1
2
Location
Funds Centre
Specification
1
5-10 Sec Static or Video Opening
$5,950 per four weeks
2
Static Billboard
$4,550 per four weeks
Advertising Guidelines
• The minimum ad campaign duration available is 1 month and $3,000.
• Morningstar Canada will provide package pricing for campaign investments exceeding $10,000 CAD (net).
• Campaign insertion orders may be signed up to 4 months in advance of flight dates to reserve ad
placements on Morningstar.ca.
For More Information on Morningstar Ad Campaigns
Please contact Brian Fields at 416-845-3284 or [email protected]
Advertising Units & Criteria
Size (pixels)
Max. File Size
File Type
File Restoration
Leaderboard
728 x 90
GIF or Rich Media
3 loops max animation
Big-Box
250 x 250 or 300 x 250
GIF or Rich Media
Skyscraper
120 x 600 or 160 x 600
GIF or Rich Media
Banner
468 x 60
GIF or Rich Media
Badge
468 x 60
GIF or Rich Media
Funds Tool Button
120 x 60
27Kbs
27Kbs
27Kbs
27Kbs
27Kbs
27Kbs
GIF or Rich Media
27Kbs
27Kbs
GIF or JPEG
Static
Uncompressed AVI or
DVCAM in NTSC
5-10 sec animation
Morningstar Minute Static Ad
320 x 90
Morningstar Minute Video Ad
320 x 240

About Morningstar.ca

Transcription

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