Distribution

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© 2011 BlueBook, All Rights Reserved
THE PROMISE
The Promise
INTRODUCTION
OUR MISSION
SPECIFICATIONS
The promise of “BlueBook” to represent a variety of useful and helpful
media to improve your business. Accordingly, we are proud to
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TOPICS
DISTRIBUTION
represent
AHLAN!-Kuwait the leading celebrities, stars, and gossip
social magazine in Kuwait. According to official statistics that you can
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ADVERTISERS CATEG..
CLOSING ISS. DATE
review in this presentation, AHLAN! - Kuwait made an incomparable
penetration in the Kuwaiti market reflecting the local social life and
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providing news and information about the celebrities stardom on the
regional and international level.
With AHLAN!- Kuwait we add another milestone to our evolution in the
local and Middle Eastern Market.
2013
© 2011 BlueBook, All Rights Reserved
THE PROMISE
Introduction
INTRODUCTION
OUR MISSION
SPECIFICATIONS
“AHLAN!-Kuwait” is a famed bi-weekly magazine published on the
1st and 15th of each month. It was launched on June 2004 and rapidly
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TOPICS
DISTRIBUTION
gained fame due to its wide circulation. It is currently a leading
magazine on celebrity news, gossip, travel, health tips, beauty and
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2013
fashion as well as all the latest from and around the Middle East.
© 2011 BlueBook, All Rights Reserved
THE PROMISE
INTRODUCTION
OUR MISSION
SPECIFICATIONS
TARGET SEGMENTS
TOPICS
DISTRIBUTION
RATE CARD
ADVERTISERS CATEG..
Our Mission
• To maintain and build our position in the Kuwait Market.
•
To be on the media plan of every advertiser looking for a highquality, reliable magazine targeting mainly females between the
ages of 25 to 45.
• To be the number one top-of-mind in terms of credibility, reliability
and commitment.
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• To remain a leader in innovative marketing campaigns and
distribution strategies.
• To keep providing our readers with the latest celebrity news in an
up-scale eye catching fashion and in the highest quality and
standards.
2013
© 2011 BlueBook, All Rights Reserved
THE PROMISE
Specifications
INTRODUCTION
OUR MISSION
SPECIFICATIONS
TARGET SEGMENTS
TOPICS
DISTRIBUTION
RATE CARD
ADVERTISERS CATEG..
CLOSING ISS. DATE
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2013
Type
Bleed Size
Trim Size
Production quality
Paper Thickness
Language
Frequency
Publishing Dates
Distribution
Price
Material close
Launching year
Celebrity news
23.5x31 cm
22.5x30 cm
High quality Glossy Paper
Cover 240gms – inside pages 100 gms
Arabic
Bi-weekly
st
th
1 and 15 of each month
12,500 copies
500 Fils
5 days before the date of issue
June 2004
© 2011 BlueBook, All Rights Reserved
THE PROMISE
INTRODUCTION
OUR MISSION
SPECIFICATIONS
TARGET SEGMENTS
TOPICS
DISTRIBUTION
RATE CARD
ADVERTISERS CATEG..
CLOSING ISS. DATE
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Target Segments
Our main target is grouping females between the ages of 25-45 years.
Females: 62%
Males: 38%
Age between 40-45: 26%
Age between 30-39: 48%
Age between 18-29: 26%
AHLAN! Readers largely belong to “medium to higher income” groups
Over KD 2000: 26%
Between KD 1,501-2000: 37%
Up to KD 1,500:37%
AHLAN! Readers are residents of
Hawally/Mubarak Al-Kabeer: 49%
Kuwait City: 25%
Farwaniya: 16%
Ahmadi: 10%
2013
© 2011 BlueBook, All Rights Reserved
THE PROMISE
Topics
INTRODUCTION
OUR MISSION
SPECIFICATIONS
Celebrity news
Stars
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TOPICS
DISTRIBUTION
Interviews
Opinions
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Society
Fashion
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Cooking recipes
Travel
Beauty
Health Tips
Horoscopes
2013
© 2011 BlueBook, All Rights Reserved
THE PROMISE
INTRODUCTION
OUR MISSION
SPECIFICATIONS
TARGET SEGMENTS
TOPICS
DISTRIBUTION
RATE CARD
ADVERTISERS CATEG..
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Distribution
12,500 copies printed every 2 weeks
• 5,500 copies go directly to subscribers
• 500 copies go to distribution partners
• 4,500 copies go on stands for sales at 500 Fils in more than 600
points of sale
• 2,500 Copies distributed with AlJarida Newspaper VIP list.
• The returns of these copies get distributed to app. 200 points
concentrating on Hospitals, Clinics, Hair Saloons and Coffee shops.
NEXT
2013
© 2011 BlueBook, All Rights Reserved
THE PROMISE
INTRODUCTION
OUR MISSION
SPECIFICATIONS
TARGET SEGMENTS
TOPICS
DISTRIBUTION
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ADVERTISERS CATEG..
CLOSING ISS. DATE
Distribution
We are pleased to
announce that Caribou
Coffee has a complete
stands for Ahlan!
Magazine and we are
replenishing quantities
twice a week for all the
below mention
locations.
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PREVIOUS
2013
Branch
Area
1
Caribou - Al Bahar
Hawally
2
Caribou - Al Mohallab centre
Hawally
3
Caribou - Humaidiya Mall
Hawally
4
Caribou - Gust University
Mishref
5
Caribou - City Centre
Salmiya
6
Caribou - Fanar Mall
Salmiya
7
Caribou - Olympia
Salmiya
8
Caribou - Salhiya
Kuwait City
9
Caribou - Baitak Towers
Kuwait City
10
Caribou - Shaab Co-op
Shaab
11
Caribou - Arraya / Global
Sharq
12
Caribou - The Avenues
Al Rai
13
Caribou - AL Kout Mall
Fahaheel
14
Caribou - Bairaq Mall
Fintas
15
Caribou - Mahboula Mall
Mahboula
16
Caribou - Airport Arrivals
Sabhan
17
Caribou - Airport Departures
Sabhan
18
Caribou - 360 0 Mall
South Surra
19
Caribou - Mubarak Al Kabeer
Al Safat
20
Caribou - Marina Crescent
Salmiya
21
Caribou - Head Office
Free Zone
© 2011 BlueBook, All Rights Reserved
THE PROMISE
INTRODUCTION
OUR MISSION
SPECIFICATIONS
TARGET SEGMENTS
TOPICS
DISTRIBUTION
RATE CARD
ADVERTISERS CATEG..
Rate Card
Position
Inside Full Page (IFP)
Facing Content
Half Inside Page
Double Page Spread (DPS)
Center DPS
2nd DPS
3rd DPS
KD
800
850
400
1,200
1,250
1,300
1,250
Prime Positions:
Inside Front cover Spread (IFCS)
Inside Back Cover Spread (IBCS)
Outside Back Cover (OBC)
Gatefold Full
Half Gatefold
KD
1,500
1,300
1,500
1,700
1,200
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2013
© 2011 BlueBook, All Rights Reserved
THE PROMISE
INTRODUCTION
OUR MISSION
SPECIFICATIONS
TARGET SEGMENTS
TOPICS
DISTRIBUTION
RATE CARD
ADVERTISERS CATEG..
CLOSING ISS. DATE
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2013
Major Advertisers Categories
Trafalgar- Gucci, Swarvoski, Ferragamo
Jashanmal-Swatch, Kippling, Clarks
AAW – Crocks, Nike, Curves..
Zain
Wataniya
Viva
Lexus
Toyota
Porsche
Multitrend- Go Sports,
Al-Shaya Retail & Casual Dining
Al-Asfour Al-Khatib Group - Supreme
Apparel Group – Aldo, Nine West, Inglot
Al- Mutawa Group
D&H Group – Ted Baker, La Martina, FashCode.
Nasser Sports
Centerpoint, Landmark
IKEA
Al Sabriya- Nautica, Gant, La Sanza
Morad Yousuf Al Behbehani, Baume & Mercier
Starco – US Polo, Benetton, 7Jeans, Missoni.
© 2011 BlueBook, All Rights Reserved
THE PROMISE
Closing & Issue Dates for 2013
INTRODUCTION
OUR MISSION
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CLOSING ISS. DATE
Issue date
Closing date
Issue date
Closing date
1st January
25th December
16th June
9th June
15th January
10th January
1st July
23th June
3rd February
27th January
15st August
11th August
17th February
7th February
1st September
25th August
3rd March
24th February
15th September
8th September
17th March
10th March
1st October
25th September
1st April
24th March
15th October
10th October
15th April
8th April
3rd November
27th October
1st May
25th April
17th November
10th November
15th May
9th May
1st December
25th November
2nd June
26th May
15th December
10th December
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2013
© 2011 BlueBook, All Rights Reserved
THE PROMISE
INTRODUCTION
OUR MISSION
SPECIFICATIONS
TARGET SEGMENTS
TOPICS
DISTRIBUTION
RATE CARD
ADVERTISERS CATEG..
CLOSING ISS. DATE
CONTACT US
2013
Contact Us
Address: Salmiya Zahra complex, 7th Floor, Office 28.
Tel: +965 25717719, 25734349, 25717112
Fax: +965 25713711
Email: [email protected]
Website: www.bluebookkw.com