fact sheet here.

Why work with Alexander Babbage?
ABOUT US
Alexander Babbage is a strategic consumer research firm combining
deep expertise in four areas critical to growing revenues and profit:
consumer research, location intelligence, large data analysis and sales
activation. The company has more than 30 years’ experience analyzing
and understanding the consumer: who they are, where they are, what
influences their behavior and how to grow their loyalty.
OUR EXPERTISE
From retail stores and shopping centers to ballparks, museums,
restaurants and banks, Alexander Babbage is an expert at understanding
how customers interact in physical environments. The company utilizes
advanced consumer research methods, large dataset analytics and the
latest location intelligence techniques to:
• Evaluate the most resonate positioning and messaging so
you can influence consumer behavior
• Help you find new customers cost-effectively
• Visualize your local market so you can quantify and achieve
your full market potential
• Identify important trends so you have the strategic framework
to make the right decisions
• Help you use the data to create an actionable strategy to
impact the bottom-line.
You reap the benefits – increased sales, new customers,
increased loyalty and greater share of wallet.
“I have the utmost respect for the Alexander Babbage
team. They are deeply experienced, easy to work with,
and bring great insight to our industry.”
Rebecca Maccardini, Past Chairman of the International
Council of Shopping Centers (ICSC)
OUR CLIENTS
Abbott Laboratories Employee
Credit Union
Advance America
AID Atlanta
Alliance Theatre
Atlanta Braves
Atlanta Botanical Garden
Atlanta Dream
Atlanta Hawks
Atlanta Motor Speedway
Atlanta Symphony Orchestra
AT&T
Bacardi Visitor Center
Bal Harbour Shops
Belk
Best Buy
BI-LO
Boneheads
Boston Consulting Group
Bristol Motor Speedway
Carter’s
CBL & Associates
Centro
Chicago Cubs
Chick-fil-A
Citizens Bank & Trust Company
City County Credit Union
Cobb Energy
ConAgra Foods
Country Walkers
Cousins Properties, Inc.
Developers Diversified Realty
Corp./DDR
Doc Green's
E&A Credit Union
Empresas Fonalledas, Inc.
Equity One
Families First
Federal Realty Investment Trust
Fernbank Museum of Natural History
First Choice Emergency Room
FleetCor Technologies
FLIP Burger
Flip Flop Shops
Flying Biscuit
Forbes
Forest City
Gas South
General Growth Properties Inc.
Georgia Emergency Management
Agency (GEMA)
Ghirardelli Square
Glimcher Properties
Grant County Bank
Grow Financial Federal Credit Union
GTE Federal Credit Union
High Museum of Art
Inland Realty
International Council of Shopping
Centers (ICSC)
International Market Centers
Jamestown Properties
Jones Lang LaSalle
Krystal
Lennar Homes
MacDill Federal Credit Union
Macerich Company
Madison Marquette
Mama Fu's
MAPCO Express, Inc.
Memphis Area Teacher's Credit
Union
Midtown Alliance
Moe's Southwest Grill
Monkey Joe’s
NAI Chase Commercial
National Cherry Blossom Festival
National Harbor
Naugatuck Savings Bank
Nicor Services
North American Properties
North Riverside Park Associates
Northwood Retail
Novare Group
Oakland Museum of California
Off Broadway Shoes
Oshkosh B'gosh
PREIT Services, LLC.
Purdue University Research
Foundation
Raving Brands
RED Development
Redding Bank
Related Urban
RREEF
Sandy Springs Revitalization
SF Police Credit Union
Simi Valley Community Development Agency
Sooper Credit Union
South Jersey Federal Credit Union
Specialty Retail Report Magazine
State Central Bank
Stevi B’s Pizza
Subway
Taco Bell
Tanger Factory Outlet Centers
Taste of Atlanta
The Atlanta Opera
The Peterson Companies
The Woodmont Company
TIC Federal Credit Union
Turnberry Associates
Urban Retail Properties
Verizon Wireless
Verizon Wireless Amphitheatre
Vornado Realty Trust
Westfield
Westfield Concession Management
Woodruff Arts Center
Xceed Financial Credit Union
Xerox Federal Credit Union
Zegrahm Expeditions
Zifty
400 Colony Square 1201 Peachtree Street, N.E. Suite 500 Atlanta, Georgia 30361-6317, 404.961.7600: Switchboard www.alexanderbabbage.com
Why work with Alexander Babbage?
HOW WE WORK
Does your research partner really take the time to understand your
business challenges? At Alexander Babbage, we start by listening,
using our expertise in multiple industries to identify what you need
to derive from research. We work closely with your team to design
a plan that fits your budget and your timeline. We then sort
through all the data and provide actionable insights, insights that
help you set business strategy and drive bottom-line results.
Large Data Analytics
You have lots of data, but what is it telling you? What are your consumer
demographics? Who are your most productive shoppers? Who are your
loyalists? On which segments should I focus to change frequency? We
specialize in turning large amounts of data into insights you can use.
“Operating within tight budgets, Alexander Babbage
brought us analysis that gave us important
audience insights. They’ve helped inform our
decision-making and also provided us critical audience
data for donor and foundation reporting needs.”
Susan Clark, Director of Marketing & Communications
at the High Museum of Art
Consumer Insight
What do consumers like or dislike about your product, service or
facility? Do they “get” your concept? What are you consumers’ psychographic profiles? We use the latest research techniques to help you
understand and influence your consumers.
Location Intelligence
Customers will travel only a finite distance to make a purchase so
understanding and penetrating your trade area is key to your success.
We use advanced geographic information systems to reveal relation-
“By building a comprehensive view of our fan base and
ships, patterns and trends.
tracking it over time, we were able to improve the
ballpark experience for fans, reach them more effective-
Marketing Analysis & Activation
When spending thousands, even millions of dollars on promotion, it is
ly and attract sponsors.”
Director of Fan Experiences, Major Baseball League Team
vital to assess effectiveness. We take research beyond data and insights
and can help you secure new customers or increase loyalty from existing
customers.
Call us to talk about your research project to one of our experts – 404 .961.7600
400 Colony Square 1201 Peachtree Street, N.E. Suite 500 Atlanta, Georgia 30361-6317, 404.961.7600: Switchboard www.alexanderbabbage.com