Magnus Dimert CEO adlibris.com
Transcription
Magnus Dimert CEO adlibris.com
FUTURE READING Magnus Dimert CEO adlibris.com Why is that dude here? Short summary of what we have been up to since 1997. Today: • 100 people in the office • 150 in warehouse • Ship 35 000 books / day • Available in Sweden, Finland, Norway • 100 % home made • Constantly expanding product line • Focus on low prices • Fast deliveries • Great customer service • Adlibris started in 1997 Reading trends Possibilities FUTURE READING Summary Challenges Book reading quite stable in general but decreasing in younger ages Women 16-24 Women 16-84 everyone Men 16-84 Men 16-24 Fiction stable Non fiction has shifted from books to internet Book reading’s competition in Sweden 2010 Book reading’s competition in Sweden 2012 – books lost a bit more to internet Compared to 2010 Internet 68% to 74% Books 36% to 34% Social media 35% to 47% E-book 0,1% to 1% Good news - e-book readers read more books in all formats They reported an average of 24 books in the previous 12 months and had a median of 13 books. Those who do not read e-books say they averaged 15 books in the previous year and the median was 6 books. Pew Internet and American Life Project, 2012 At Adlibris we see that customers owning an e-reader are buying three times more books and they read them Reading trends Possibilities FUTURE READING Summary Challenges Book or web – or does it matter? Blurring lines between ebooks and web New business models All you can eat, audio books New business models, new competition Data-driven: new ways of doing business Netflix used big data to find out what their users liked in order to create House of Cards. What do we read ebooks on? At Adlibris Tablets and e-readers 25% Smartphones 75% Digital = New value chain Reading trends Possibilities FUTURE READING Future reader Challenges The ebook value chain New possibilities to interact DISCOVER EVALUTATE Read about Look inside Store window Test TV-show Read about News letter Related book Social network Recommendation Review • Newsletters is 20% of sales PURCHASE STACK READ / LISTEN AFTER Pick Try Browse Pay Enjoy Tell Your library List Sort Want to read Read Listen Stop Browse Bookmark Look up React Rate Discuss Store Share Give away Think about it OVER TIME Identity Sense of ownership In relation to others Visualize Remember the experience Digital = New value chain Our experience so far Reading trends FUTURE READING Summary Challenges Digital = New value chain Our experience so far Reading trends FUTURE READING We can add more value! Summary Challenges FUTURE READING • Reading continues! • We can interact with the reader much longer - after purchase, during and after reading. • We can make sure there is a social discovery and social reading experience. • We can learn from it! • We can make much better business decisions based on it! • Who will makes these decisions? Current players or new players.. • Publishers and book sellers should not have a too narrow definition of a book! • Do not forget the mobile! Thank you! Magnus Dimert [email protected] +46734088100