Magnus Dimert CEO adlibris.com

FUTURE READING
Magnus Dimert
CEO
adlibris.com
Why is that dude here? Short
summary of what we have been
up to since 1997.
Today:
• 100 people in the office
• 150 in warehouse
• Ship 35 000 books / day
• Available in Sweden, Finland, Norway
• 100 % home made
• Constantly expanding product line
• Focus on low prices
• Fast deliveries
• Great customer service
• Adlibris started in 1997
Reading
trends
Possibilities
FUTURE
READING
Summary
Challenges
Book reading quite stable in
general
but decreasing in younger ages
Women
16-24
Women
16-84
everyone
Men 16-84
Men 16-24
Fiction stable
Non fiction has shifted from
books to internet
Book reading’s competition in
Sweden
2010
Book reading’s competition in
Sweden
2012 – books lost a bit more
to internet
Compared
to 2010
Internet
68% to 74%
Books
36% to 34%
Social media
35% to 47%
E-book
0,1% to 1%
Good news - e-book readers
read more books in all formats
They reported an average of 24 books in the
previous 12 months and had a median of 13
books. Those who do not read e-books say
they averaged 15 books in the previous year
and the median was 6 books.
Pew Internet and American Life Project, 2012
At Adlibris we see that customers owning an
e-reader are buying three times more books
and they read them 
Reading
trends
Possibilities
FUTURE
READING
Summary
Challenges
Book or web – or does it
matter?
Blurring lines between ebooks
and web
New business models
All you can eat, audio books
New business models, new
competition
Data-driven: new ways of doing
business
Netflix used big data to find out what their users liked in
order to create House of Cards.
What do we read ebooks on?
At Adlibris
Tablets and e-readers 25%
Smartphones 75%
Digital = New value chain
Reading
trends
Possibilities
FUTURE
READING
Future
reader
Challenges
The ebook value chain
New possibilities to interact
DISCOVER
EVALUTATE
Read about
Look inside
Store window
Test
TV-show
Read about
News letter
Related book
Social network
Recommendation
Review
• Newsletters is
20% of sales
PURCHASE
STACK
READ / LISTEN
AFTER
Pick
Try
Browse
Pay
Enjoy
Tell
Your library
List
Sort
Want to read
Read
Listen
Stop
Browse
Bookmark
Look up
React
Rate
Discuss
Store
Share
Give away
Think about it
OVER TIME
Identity
Sense of ownership
In relation to others
Visualize
Remember the
experience
Digital = New value chain
Our
experience
so far
Reading
trends
FUTURE
READING
Summary
Challenges
Digital = New value chain
Our
experience
so far
Reading
trends
FUTURE
READING
We can add
more value!
Summary
Challenges
FUTURE READING
• Reading continues!
• We can interact with the reader
much longer - after purchase,
during and after reading.
• We can make sure there is a
social discovery and social
reading experience.
• We can learn from it!
• We can make much better
business decisions based on it!
• Who will makes these decisions?
Current players or new players..
• Publishers and book sellers
should not have a too narrow
definition of a book!
• Do not forget the mobile!
Thank you!
Magnus Dimert
[email protected]
+46734088100