ECCOS 2013 Info graphic - 2013-09-24A.pptx

European Chief Communication Officers
Survey (ECCOS) 2013
43 CCOs interviewed in 12 European countries
Participants:
Who & Where?
579 CCOs surveyed in 43 European countries
72 %
South: North:
23 %
34 %
45 %
28 %
East:
17 %
55 %
West:
26 %
Qualitative questions
CEO Communication
Reduction of
complexity
Increasing
need for
personal
presence
Challenges
for CEOs
Compressed
time
The CEO‘s functional
competencies
(having skills to
accomplish the job,
being capable)
2
1
Just 6 out of 10 CCOs
30,3%
30,8%
Dimension of
CEO
positioning
Highest ranked skillset for CEO
corporate reputation success
Personal
reputation
The CEO‘s ethical
competencies
(holding personal/
professional values,
being responsible)
monitor the CEO‘s reputation
Getting
media and
stakeholder
attention
Interpersonal
comms skills
Quantitative questions
Strategic
comms
knowledge
3
14,2%
24,7%
The CEO‘s personal
The CEO‘s cognitive
competencies
competencies
(behaving appropriately,
(processing relevant
being smart)
knowledge, intelligence)
Most relevant areas of corporate
communication in which CEO
reputation is crucial for success
Public &
Community
Comms
2
Internal
Comms
1
Financial
Comms
3
International Communication
!
CCOs see major challenges
for international communication in non-European countries
1. Developing comms strategies with social, cultural and political sensitivity
2. Monitoring public opinion & understanding stakeholders
3. Understanding structures of media systems & public spheres
Only
55 %
of CCOs interviewed report about solid
structures and strategies for international
communication in their companies
Many European corporations
operate in 50+ countries with
even more languages. CCOs
feel this even today makes
communication extremely
complicated.
= not
enough
The introduction of English as
the business lingua franca is
only a partial solution to the
problem.