Connected Coffee County

Transcription

Connected
Coffee County
Strategic Technology Plan
DRAFT
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Executive Summary
Why Is This Important?
Too often in the past, communities have seen little need for broadband technology in the day-to-day activities
of businesses and lives. However, broadband technology allows for innovation and opportunities. Broadband
strips away barriers that have prevented growth in the past. Coffee County understands the opportunities
broadband provides and has prepared a vision to take advantage of these opportunities.
In a report released earlier this year measuring the economic impact of broadband, Tennessee, including Coffee
County, stands to see a $2.4 billion economic impact from a modest increase in broadband adoption. The
Economic Impact of Stimulating Broadband Nationally released by Connected Nation details the potential state-bystate impact of accelerated broadband access and use. According to the report, broadband expansion and
adoption in Tennessee can expect to:
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•
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Create and retain over 49,000 jobs
Create more than $1.6 billion in direct income growth
Save Tennesseans roughly $13 million in average healthcare costs
Save residents more than $130 million in annual gas mileage costs (teleworking, shopping online, etc.)
Cut more than 66 million pounds in average annual CO2 emissions
Where Are We Today?
Today, Coffee County is served by AT&T, Ben Lomand Telephone Cooperative Corporation, Charter
Communications and the Tullahoma Utilities Board (TUB). A number of mobile wireless providers are also
available in Coffee County, including Verizon Wireless, which has several levels of coverage at a variety of
speeds and prices. Satellite providers are also available in Coffee County including HughesNet and WildBlue,
though these are not as affordable as the fixed broadband providers mentioned above.
While broadband and technology has been an important part of the aerospace industry, many sectors are only
starting to utilize this technology in Coffee County. Internet and broadband usage are both below state
averages while computer ownership is approximately equal. Home broadband adoption is at 35% in Coffee
County, while the state average is at 43%. According to Connected Tennessee’s Tennessee Technology Trends
2007, education, cost and availability are the leading barriers to technology adoption. The leading barriers to
computer ownership in Coffee County are "Need" at 67% and "Too Expensive" at 17%. Barriers to Internet
adoption are "Need" at 40% and "Computer Ownership" at 38%. The leading barriers to broadband adoption
among Internet users in Coffee County are “Availability” at 48% and "Too Expensive" at 32%.
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Internet applications and services are lower than the state average on most accounts. The leading applications
among Coffee County Internet users are:
• Sending e-mail
• Researching a product online
• Using a search engine
• Purchasing products online
Many organizations from each of the nine sectors of the community within Coffee County have websites.
Some include:
• Coffee County, www.coffeecountytn.org
• Coffee County School District, www.coffeecountyschools.com
• Industrial Board of Coffee County, www.coffeetn.com
• Arnold Air Force Base, http://www.arnold.af.mil
• Bonnaroo Music Festival, http://www.bonnaroo.com
A complete listing can be found at Coffee County's profile on Connected Tennessee's website at
http://www.connectedtennessee.org/find_your_county/coffee/.
The Coffee County Government is one of 70 counties with a website, located at www.coffeecountytn.org. Of
the 16 counties with a population of 50,000 to 100,000, 14 have a website. Based on Connected Tennessee’s
2008 Local Government Website Study, Coffee County’s website ranks 9th among counties in their population
category, while ranking 47th overall. Based on the study, Coffee County scored 47 points. The points are
broken down as follows:
• General Criteria – 7
• Information Dissemination – 15
• Interactive Functions – 18
• Transactional Functions – 0
• Transformational Functions – 7
Where Do We Need To Be?
Through the assessment and vision process, the Coffee County eCommunity Leadership Team identified the
current status of each of the nine sectors evaluated and outlined their vision for each. The assessment and
vision is summarized in the following table and explored in more detail in the sector reports that follow.
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Coffee County Assessment Overview
Sector
Agriculture
Business & Industry
Community-Based
Organizations
Government
Healthcare
Higher Education
K-12 Education
Libraries
Tourism, Recreation &
Parks
Networked Places
Current
Goal
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24+
Applications & Services
Current
Goal
3+
4+
3
4+
Leadership
Current
Goal
2+
3+
2+
4+
3+
5
4
5
4
5
33+
2+
2
3
4+
4
3+
4
5
33+
2+
2
2
4+
4
4
4
4
33
2+
4
4
4+
4
4
5
5
3
4
3+
4
3+
4+
How Do We Get There?
Priority projects as defined by the Coffee County eCommunity Leadership Team are listed below with details
describing each plan. Other project ideas can be found in each sector-specific report.
Priority Project - Broadband Availability and Asset Survey
Vision
The Coffee County eCommunity Leadership Team desires to have a comprehensive understanding of the
demand and the facilities available for the expansion of affordable broadband internet access to un-served and
underserved areas of the County.
Mission
The eCS Team will create a database of potential demand by business and residential broadband users within
Coffee County as well as conduct an inventory of facilities that might be used to make the expansion
economically feasible.
Goals
1. To provide a database of residents and businesses desiring high-speed Internet service.
2. To provide a complete list of all technology assets in Coffee County.
3. To provide an inventory of available bandwidth infrastructure for economic development.
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Objectives
1. Compile the names, addresses and telephone numbers of businesses and residents expressing interest in
obtaining high-speed Internet services.
2. Create a full, detailed inventory of all technology assets available in unserved areas. The inventory shall
include addresses of all technology assets with GPS coordinates and height relevant information
required by potential providers.
3. Create a full, detailed inventory of all available infrastructure elements at industrial parks and key
development areas. The infrastructure elements may include DSL, Cable, Fiber, T1, T3, etc.
Actions
1. Identify a subcommittee of the Leadership Team to plan for and coordinate a survey of demand and
infrastructure. The technology infrastructure inventory in unserved areas will include assets promoting
broadband buildout including publically owned towers, water tanks, silos, rooftops of tall buildings and
more.The subcommittee should include representatives from the school districts, Industrial
Development Board, economic development agencies, government, business and industry. The
subcommittee may decide to invite representatives from broadband providers to participate in
identifying best practices to gather pertinent information to expand services.
2. Develop a summary report that outlines survey results already achieved and examine other measures to
be taken to obtain the most comprehensive inventory of potential demand.
3. Compile a detailed inventory of infrastructure available at industrial parks, business parks and key
development areas. The inventory should include identification of potential providers.
Implementation Team
Coffee County eCommunity Leadership Team – Availability Subcommittee
Priority Project - Awareness and Training Program
Vision
Awareness and adoption are two of the critical elements in achieving the Coffee County eCommunity
Leadership Team’s goal to increase the use of technology throughout all sectors of Coffee County. First the
residents and organizations of Coffee County have to be aware of broadband technologies and the benefits
attributable to them, followed by training/education on how to utilize the technologies to achieve the maximum
benefits.
Mission
To achieve widespread technology literacy in all sectors of Coffee County in order to improve opportunities for
greater career success, improved business competitiveness and implement more efficient government operations
for all citizens and institutions.
Goals
1. Implement a community awareness program focused on specific needs of each sector and available to all
interested people in the County.
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2. Develop training programs and workshops to teach basic fundamentals of computer and Internet
technologies to fairly complex applications at affordable or nominal prices.
Objectives
1. Identify IT programs applicable to each sector of Coffee County that would be of interest to the public.
2. Develop a working group to devise a community awareness program.
3. Identify the most effective methods of publicizing the availability of workshop, training sessions and
educational courses.
Actions
1. Identify all organizations and related courses within Coffee County currently offering community
education, training and awareness.
2. Divide the current resources offered by these organizations into three categories: education, training and
awareness, and classify them by the sectors that they benefit.
3. Create new ways to market and promote opportunities to appropriate groups within the community.
4. Determine the areas that are lagging in education/training/awareness and identify appropriate
community courses and materials needed to fill those gaps.
Implementation Team
Members from all sectors of the eCommunnity Leadership Team
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Agriculture Sector
Too often in the past, the agricultural community saw little need for broadband technology in the day-to-day
activities of maintaining farms and livestock. However, broadband technology allows for growing innovation in
agriculture, simplifying and mainstreaming important daily tasks and developing marketing and sales. Farmers
are beginning to see and understand the value of broadband and are demanding access for their farms. With
high-speed Internet, farmers can remain up-to-date with everything from the weather to the conditions of
chicken coops equipped with temperature-sensitive monitors. Livestock farmers can access market prices and
gain access to the latest in livestock management techniques.
Farmers can advertise and even sell goods on the Internet, generating
customers from all over the world. The Internet can also help Tennessee
farmers diversify their operations and develop cutting edge revenue
streams, thus alleviating losses due to political or environmental change.
Internet resources can give Tennessee farmers an edge on production
and results. The possibilities are virtually endless. The marriage of
agriculture and high-speed Internet can produce abundant success for
farmers across Tennessee by creating a wealth of opportunities.
Coffee County
Agriculture Sector Links
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In Coffee County, there are 1,069 farms averaging 136 acres per farm.
This is higher than the state average of 133 acres. The average estimated
market value of the land and buildings per farm in Coffee County is
$354,002, while the state average is lower at $325,783. In Coffee County,
544 of the farmers list farming as their primary occupation while 525 list
farming as their secondary occupation. The leading agriculture products
in Coffee County are:
Corn for grain
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Soybeans for beans
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Wheat for grain
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Center for Profitable Agriculture,
http://cpa.utk.edu
Coffee County Extension,
http://coffee.tennessee.edu
eXtension, www.extension.org
Horticultural Business Information
Network,
www.utextension.utk.edu/hbin
Pick Tennessee Products,
www.picktnproducts.org
Tennessee Agricultural Extension
Service, www.utextension.utk.edu
Tennessee Farm Bureau,
www.tnfarmbureau.org
Tennessee Department of
Agriculture,
www.tennessee.gov/agriculture
BurnSafeTn,
http://www.burnsafetn.org
Where Are We Today?
In the agricultural community of Coffee County, many things are needed to increase technology adoption and
usage. High-speed Internet is not available in all parts of the county, especially in the agricultural areas outside
of the incorporated cities. In addition, although many individuals understand technology’s value, some are still
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reluctant to change. Education will allow the agricultural community to understand the benefits of technology
and should alleviate much of the fear that prevents individuals from using it.
In Coffee County, the agriculture sector is served by Coffee County’s University of Tennessee Extension office,
located on the web at http://coffee.tennessee.edu. The Extension offers a wide variety of services and provides
a great deal of information. Understanding the value of technology, the Extension uses a high-speed Internet
connection in their office. Online applications and programs minimize the amount of time and effort it takes
the agriculture sector to gain access to information and reports needed to sustain a more efficient and effective
operation.
From the homepage of the Department of Agriculture, www.tennessee.gov/agriculture, a farmer can find
information regarding regulatory issues, market development and grants. Visitors can access information about
a number of programs on the website including animal health, pesticides, disaster animal response and the Boll
Weevil Program. Other items available online through the Tennessee Department of Agriculture include news
information, statistics, student resources and annual reports.
The Pick Tennessee Products website, www.picktnproducts.org, helps individuals find information for
agriculture-related tourism activities and facilities, farm activities and events, animals and livestock, fresh and
manufactured foods, flowers, trees, plants, tobacco and much more. Along with Pick Tennessee Products, the
Tennessee Department of Agriculture’s Market Development Division (MDD) is the agricultural industry
development and marketing arm. It is the Department of Agriculture’s primary means to work with farmers,
agribusinesses, commodity organizations and consumers. The current needs and priorities of clients served
directly influences tasks and programs.
Agriculture Sector Assessment Overview
Category
Current Assessment
Future Vision
Networked Places
2-
3
3+
4+
Leadership
2+
3+
Additional Comments
The Coffee County eCommunity Leadership Team found that the agriculture sector is only beginning to use
technology.
• Networked Places – In the category of Networked Places, Coffee County’s agriculture sector is
currently at stage 2 on a 0 to 5 scale. Some growers, suppliers and processors have always-on
connections to the Internet at their desks.
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Applications and Services – In the category of technology Applications and Services, the agriculture
sector is currently at stage 3 on a 0 to 5 scale. Most growers, suppliers and processors have
informational websites where some can accept credit card purchases. Some growers, suppliers and
processors participate in the electronic supply chain.
Leadership – In terms of technology Leadership within the agricultural community, Coffee County is
currently at stage 2 on a 0 to 5 scale. The Internet is seen as essential to business operations.
Employees are trained on basic applications.
The Coffee County eCommunity Leadership Team sees great potential for the use of technology in the
agriculture sector but understands the industry is limited in its resources and ability to implement changes within
a brief period. Goals have been set to move Networked Places and Leadership to at least a 3 and Applications
& Services to between 4 and 5. The team’s vision includes:
• Most growers, suppliers and processors have always-on connections to the Internet.
• Some mobile workers have laptop computers and can access the network remotely.
• Affordable videoconferencing facilities are available in the community.
• Most growers, suppliers and processors have informational websites.
• Some websites can accept credit card purchases.
• Some growers, suppliers and processors participate in the electronic supply chain.
• Some suppliers and processors permit employees periodically to telework.
• Some growers, suppliers and processors encourage employees to take work-related classes offline.
• Some growers, suppliers and processors use VoIP to save money.
• Some workers have converted from desktop to portable devices with wireless connections.
• Some office computers have webcams for videoconferencing.
• Some growers, suppliers and processors out-source most of their computing services.
• Some growers, suppliers and processors sell goods out of state or internationally.
• Training on new technology is priority.
• Some suppliers and processors permit employees to telework one or two days a week.
• Some facilities encourage employees to take work-related courses online.
Priority Projects
• Improve communication immediately to/from remote areas.
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Other Potential Projects
• Evaluate the feasibility of creating a local agricultural portal to connect the agriculture community
together for advanced information sharing, news and market distribution, etc.
• Keep up with the new technology in the farming industry, from equipment to chemicals, using the
Internet.
• Emphasize technology education to producers.
• Promote e-commerce for those agriculture enterprises that already use e-mail and websites.
• Increase Internet access awareness among the agriculture community.
• Create a listing of providers in the community to allow the agriculture sector to better understand what
services are available and from whom.
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Business & Industry Sector
Today, a number of factors are forcing businesses to change time-honored models of operation, including
global competition, partnering/outsourcing and demand for more personalized services. Each of these trends
can save businesses time and money, but they require a sound technological infrastructure. The good news is
that while these trends are becoming more prevalent, the costs of technology are falling. Businesses cannot be
sheltered from competitors. The reality is that Coffee County businesses must adapt to the changing world in
which they operate. Businesses have to learn the tools of the networked economy and innovate in order to
survive.
The business & industry sector often experiences the most direct benefit
of high-speed Internet with increased sales, profit and growth. However,
many businesses and industries are utilizing high-speed Internet to
simplify processes, increase efficiency and develop new marketing
methods. While a company’s employees benefit immediately from
broadband implementation, the consumer also ultimately sees lower
prices and better quality.
Increased benefits from the implementation of high speed Internet is not
just for large corporations. For smaller businesses, technology creates an
even playing field with much larger companies. E-commerce (the buying
and selling of goods over the Internet) allows small or even home-based
businesses to operate and sell their goods on a national and sometimes
international scale. Where small businesses were once limited to only
local customers they could attract through local advertising and word of
mouth, the Internet now allows them to attract customers across the
globe.
Coffee County
Business & Industry
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Coffee County Industrial Board,
http://www.coffeetn.com
Manchester Area Chamber of
Commerce, http://www.macoc.org
Tullahoma Chamber of Commerce,
http://www.tullahoma.org
Manchester Times,
www.manchestertimes.com
Tullahoma News,
www.tullahomanews.com
Workforce Solutions,
www.workforcesolutionstn.org
Middle Tennessee Industrial
Development association,
www.mtida.org
Saturday Independent,
www.thesaturdayindependent.com
Tennessee Economic & Community
Development, www.tnecd.gov
Utilizing broadband and technology, businesses with multiple locations can save money by implementing Voice
over Internet Protocol (VoIP). VoIP allows businesses to call between those locations with little or no costs. It
allows users to travel anywhere in the world and still make and receive phone calls. Additionally, VoIP allows
for collaboration not available when using traditional telephone methods.
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Technology has allowed larger businesses to maximize efficiency in order to better serve customers. E-mail,
intranets, paperless operations and automated logistics processes are just a few examples of how the Internet is
allowing large companies to work with much greater efficiency and at lower costs. These practices allow those
businesses to expand into other markets and grow their companies, and even pass the savings on to their
customers.
The sectors with the most employees by Major SIC are:
• Services (SIC 70-89) with 6,403 employees
• Retail Trade (SIC 52-59) with 5,172 employees
• Manufacturing (SIC 20-39) with 4,686 employees
The largest employers by type are:
• Machinery and Equipment Manufacturing
(2,891 employees)
• Restaurants (1,646)
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Hospitals (1,344)
Health and Medical Services (1,075)
Primary and Secondary Education (1,034)
Consumers in Coffee County spend their income in a variety ways. The leading expenditures in Coffee County
by category are listed below (per household):
• Transportation, $9,161
• Shelter, $8,711
• Food and Beverages, $7,120
• Utilities, $3,306
• Healthcare, $2,905
• Household Furnishings and Equipment, $1,914
Where Are We Today?
Coffee County residents utilize the Internet to conduct business through a variety of methods but, in many
cases, at a rate lower than the state average. Uses of the Internet by Coffee County residents are as follows:
• 54% of residents research products online (53% statewide)
• 45% of residents purchase products online (49% statewide)
• 29% of residents use online banking (38% statewide)
• 19% of residents search for jobs online (22% statewide)
• 16% of residents buy, sell or trade investments online (13% statewide)
Coffee County has recognized the value of technology for decades, influenced by the establishment of the
Arnold Air Force Base’s Arnold Engineering Development Center (AEDC), www.arnold.af.mil, and the
University of Tennessee Space Institute, www.utsi.edu. Within the business & industry sector, technology and
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broadband are viewed as vital to the economy and Coffee County’s growing success. To take full advantage of
technology in its economic development program, Coffee County has an Industrial Board, two Chambers of
Commerce – the Manchester Chamber of Commerce and the Tullahoma Chamber of Commerce, a Joint
Economic and Community Development Board, and Margaret Cunningham, Assistant to Coffee County Mayor
David Pennington, who is responsible for the Three-Star certification and coordinating the county’s economic
development program. The Coffee County Joint Economic and Community Board, established by the State
Legislature, gathers and distributes information on the county and coordinates with and is composed of
representatives from the county government and municipalities, the utility providers, the school districts and
area industry.
The Industrial Board of Coffee County, www.coffeetn.com, aggressively pursues industrial development and the
recruitment of industry to the county’s four industrial parks (Coffee County Interstate Industrial Park, Coffee
County Joint Industrial Park, Manchester Industrial Park and the Tullahoma Park) and maintains information
on available buildings in Coffee County. It also works with existing businesses to assist with their expansion
needs and has very useful data on its website, such as county demographics, education and workforce
development opportunities and a list of area industries. The website also features links to related resources a
prospective industry can access.
The Manchester Chamber of Commerce, www.macoc.org, is a proactive, high-energy partner with citizens and
government with an involved and informed membership focused on recruiting, promoting and celebrating
business in the Manchester area. The website provides visitors with helpful information about Manchester,
such as its history, local events, attractions around the area, demographics, an archive of minutes, articles on the
community and a listing of area businesses and attractions. The roster of chamber membership has links to
members who have their own web pages and other links to a variety of local establishments such as state parks,
news media and tourist attractions.
The Tullahoma Chamber of Commerce, www.tullahoma.org, boasts the city as a progressive, well-educated
community located in the heart of southern middle Tennessee, 65 miles from the three major metropolitan
areas of Nashville, Chattanooga and Huntsville, Alabama. In addition to a healthy economy, Tullahoma is
home to an outstanding educational system, growing medical and aerospace technology businesses, a variety of
retail businesses, lively arts and cultural attractions and a number of recreational amenities. Its website briefly
describes its committees and their activities, provides a listing of members with contact information and links to
websites, information on the community including useful information to newcomers such as a history of the
area, events, education and healthcare. A section on Economic Development features demographic data, the
city and county tax structure, tax and license information, information about utilities and a description of the
retail scene and workforce development. Another subsection gives information on site selection for new
industries, existing business development activities and support and resource links to a variety of local, county,
state and federal organizations.
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Business & Industry Sector Assessment Overview
Category
Current Assessment
Future Vision
Networked Places
2-
4+
3
4+
Leadership
2+
4+
Additional Comments
Educate businesses.
Educate businesses.
The Coffee County eCommunity Leadership Team found that the business & industry sector is in need of
further development with regard to use of technology, resources and education.
• Networked Places – In the category of Networked Places, Coffee County’s business & industry sector
is currently at stage 2 on a 0 to 5 scale. Some office employees have always-on connections to the
Internet at their desks.
• Applications and Services – In the category of technology Applications and Services, the business &
industry sector is currently at stage 3 on a 0 to 5 scale. Most businesses have an informational website.
Some retail websites can accept credit card purchases. Some businesses participate in the electronic
supply chain.
• Leadership – In terms of technology Leadership within the business and industry community, Coffee
County is currently at stage 2 on a 0 to 5 scale. Some view the Internet as essential to business
operations. Employees are trained on basic applications.
While the Coffee County eCommunity Leadership Team found that business and industry’s current use of
technology is somewhat limited, the team has an aggressive vision for how the sector should be using
technology in two years. They plan to improve all three areas to at least a stage 4. The team’s vision includes:
• Some businesses use VoIP to save money.
• Some office workers have converted from desktop to portable devices with wireless connections.
• Some businesses outsource most of their computing services.
• Some retailers and manufacturers sell goods out of state or internationally.
• Some employees work remotely, some out of state.
• Some businesses permit some employees to telework one or two days a week.
• Some businesses encourage employees to take work-related courses online.
• Businesses are working with educational partners to raise workforce skill levels.
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Priority Projects
• Improve interactivity between local government and businesses to develop broadband infrastructure.
• Develop computer skills training courses for employees.
• Increase communication with suppliers.
• Implement city-wide WiFi access as a tourism benefit.
• Work with providers to increase upload and download speeds.
• Promote Voice over Internet Protocol (VoIP) and encourage its use among businesses as a way to save
money.
• Create a high-tech center to display technology infrastructure and technology tools for employees.
• Develop a directory for local information technology services in the county including business-tobusiness opportunities.
• Create a media campaign to help consumers and businesses understand the benefits of high-speed
services and the Internet.
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Community-Based Organizations Sector
Non-profit agencies provide a wide variety of services to citizens including health services, religious services,
community sports and athletic facilities and public entertainment. Like any organization, community-based
organizations need technology to manage operations, apply for grants, reduce costs, improve client services and
better serve the community. Unfortunately, their budgets are typically limited and they often depend on
outdated technologies and donated services. As a result, community-based organizations must be creative in
order to serve their constituents in the best manner possible. Fortunately,
Coffee County
there is no shortage of creativity among community-based organizations
Community-Based Organizations
and many are using innovative solutions to offer important local services.
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AseraCare Hospice,
As with other sectors, the Internet is an enabling factor for these creative
www.aseracare.com
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Coffee
County Senior Citizens, Inc.,
solutions.
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When it comes to community-based organizations, the best technology
practice is for the organization to present a clear vision of the
organization’s mission, goals and activities through a well developed
website. Applications like online donations, volunteer forms and
continuing education allow the visitor to get involved without ever leaving
home. Features such as photo galleries, virtual tours and streaming videos
allow the visitor to become engaged in the online experience and invested
in the organization with the click of a mouse.
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www.coffeecountyseniors.org
Keep Coffee County Beautiful,
http://www.keepcoffeecountybeauti
ful.org/
United Way,
http://www.liveunited.org/
American Legion, www.legion.org
Habitat for Humanity,
www.habitat.org
Lion’s Club International,
www.lionsclub.org
Woodmen of the World,
www.woodmen.org
Tennessee Farm Bureau,
www.tnfarmbureau.org
Alzheimer’s Association,
http://www.alz.org/altn/
Where Are We Today?
There are approximately 215 community-based organizations in Coffee County which include religious,
educational, charitable, scientific and literary organizations. The following are some examples:
• Highland Rim Scottish Society, www.highlandrimscottishsociety.org
• Hospice of the Highland Rim, www.hospiceofthehighlandrim.org
• Partners for Healing, www.partnersforhealing.org
• Trinity Care Center, www.cafes.net/tcc
• Tullahoma Kiwanis Club, www.tullahomakiwanis.org
• Tullahoma Noon Rotary Club, www.tullahomanoonrotaryclub.org
Community-based organizations are committed to reaching out to citizens around the area to provide arts,
services and even entertainment. These organizations often use technology to simplify activities, reach more
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citizens and better serve the community. Some community-based organizations see the Internet as a way of
increasing giving and promotion. Since community-based organizations are charged with being the best
possible stewards of donations, technology is viewed as a great way to save money.
Community-Based Organizations Sector Assessment Overview
Category
Current Assessment
Future Vision
Networked Places
3+
5
4
5
Leadership
4
5
Additional Comments
The Coffee County eCommunity Leadership Team found that the community-based organizations sector is
using technology, but aspires to make many improvements.
• Networked Places – In the category of Networked Places, Coffee County’s community-based
organizations sector is currently at stage 3 on a 0 to 5 scale. Most organizations with at least five paid
staff have at least one computer for every three employees. Many organizations have e-mail.
• Applications and Services – In the category of technology Applications and Services, the communitybased organizations sector is currently at stage 4 on a 0 to 5 scale. Most organizations have an
informational website. A unified portal provides access to a broad range of community information and
services. Most local chapters are able to share data with the parent organization.
• Leadership – In terms of technology Leadership within community-based organizations in the
community, Coffee County is currently at stage 4 on a 0 to 5 scale. Some organization leaders are
actively involved in community economic development issues and there are visible leaders taking a
significant role in economic development. Many organizations plan to use telecommunications services
and technologies within the next year. Most organizations provide technology training to their staff at
least once a year.
community-based organization sector but understands the sector is limited in its resources and ability to
implement changes within a brief period. They have set an aggressive goal to increase all three areas to a stage
5. The team’s vision includes:
• Many organizations use VoIP.
• Every organization is connected to the Internet.
• Every computer can access the Internet via a local area network.
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Many computers have video cameras.
Most organizations use affordable video conferencing.
Most organizations accept online donations.
Some organizations use an interactive service to further engage the community and make their services
more broadly available.
Electronic data sharing is common practice between organizations locally and with national parent
organizations.
Organizations collaborate with one another regularly to share resources and provide up-to-date training
to their employees and volunteers.
Organizations have a defined role in support local economic development initiatives.
Most organizations plan to use telecommunications within the next year.
Priority Projects
• Develop and offer more training courses on basic computing skills.
• Expand broadband services to community-based organizations
• Improve promotion of our local businesses.
• Develop websites that can be used as a resource.
• Make training programs and workshops available at night and on weekends to make them more
accessible to community-based organizations.
• Develop a networking event to share information, ideas and innovations in technology deployment.
• Facilitate collaboration and cooperation among community-based organizations to help them share the
costs of technology and expertise.
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Government Sector
Government serves citizens in numerous ways, from offering services like vehicle registration to providing
information such as election results. While it is common for people to feel disengaged from the everyday
actions of state and local government, technology has allowed governments to begin closing that gap. On the
state level, Tennessee has developed www.Tennessee.gov, a comprehensive website that provides government
services and information to all citizens. On this site, residents can purchase and update hunting licenses, car
dealers can access title searches on cars and citizens can monitor the progress of legislation when the General
Assembly is in session. By bringing the services of the state government to the convenience of residents’
homes, the Tennessee.gov site provides participants a greater sense of
relevance in the actions of state government.
Coffee County
Government
Local governments have also seen the importance of an online presence.
They provide communities with many services that offer a great deal of
local information and encourage public involvement and awareness.
With a web presence, local governments can distribute information to
more citizens, provide increased opportunities for interaction with the
agencies that affect them and make transactions that previously required
a drive to the courthouse accessible online.
•
•
•
•
•
According to the U.S. Census Bureau, Coffee County had a population
of 48,014 in 2000. City and town government entities in Coffee County
are as follows:
• Tullahoma, pop. 17,994
• Manchester, pop. 8,294
•
•
•
Coffee County,
www.coffeecountytn.org/
Coffee County Election
Commission,
www.coffeecountyelectioncommissi
on.com
City of Tullahoma,
www.tullahoma-tn.com/
City of Manchester,
www.cityofmanchestertn.com/
Tullahoma Utility Board,
www.tub.net
South Central Tennessee
Development District,
www.sctdd.org
State of Tennessee,
www.tennessee.gov
Tennessee General Assembly,
www.legislature.state.tn.us
Where Are We Today?
The Coffee County Government is one of 70 counties with a website, located at www.coffeecountytn.org. Of
the 16 counties with a population of 50,000 to 100,000, 14 have a website. Based on Connected Tennessee’s
2008 Local Government Website Study, Coffee County’s website ranks 9th among counties in their population
category, while ranking 47th overall. Based on the study, Coffee County scored 47 points. The report card for
the Coffee County website can be found in the appendix of this report.
23
Coffee County residents utilize the Internet to conduct business through a variety of methods but, in many
cases, at a rate lower than the state average. Uses of the Internet by Coffee County residents are as follows:
• 54% of residents research products online (53% statewide)
• 45% of residents purchase products online (49% statewide)
• 29% of residents use online banking (38% statewide)
• 19% of residents search for jobs online (22% statewide)
• 16% of residents buy, sell or trade investments online (13% statewide)
The Coffee County Government website serves citizens in numerous ways, from providing information about
the Mayor’s Office and the County Commission to linking to county courts, the county school district, the
election commission and elected county officials. Other pages include a directory of county departments and
agencies, links to city websites and libraries and web pages for area tourist attractions. From the website, one
can access GIS information on property ownership and obtain various county forms including employment
applications and requirements to file deeds. Following the link to the Election Commission,
www.coffeecountyelectioncommission.com, one can get voter registration information and forms, see a
demonstration on voting machines, learn where voting stations are located and much more.
The State of Tennessee has taken a leadership role in the development of online government services through
its portal at www.tennessee.gov. Many of the services available are targeted at local residents. Visiting
Tennessee’s website allows users to access state laws and regulations, locate the nearest hospital, renew driver’s
licenses, perform TBI background checks, apply for unemployment services and access hundreds of other
services. Information about business, education, travel, employment and government is also available to
residents.
All entities within the government sector understand that technology is important to conduct the government’s
business more effectively. Broadband is viewed as a way to better communicate with the residents of the cities
and county. With the use of broadband, the government sector wants to utilize applications that take advantage
of that infrastructure. With the cost of gasoline increasing and the demand of citizens for more convenience
and cost savings, it is expected that more uses of online interactive services will increase.
Government Sector Assessment Overview
Category
Current Assessment
Future Vision
Networked Places
3+
4+
3-
4+
Leadership
3-
4+
24
Additional Comments
The Coffee County eCommunity Leadership Team found that the government sector is using technology to
improve their processes and become more efficient.
• Networked Places – In the category of Networked Places, Coffee County’s government sector is
currently at stage 3 on a 0 to 5 scale. Many employees have e-mail accounts. Some field workers are
collecting data on laptop computers or palmtops. Webcams are starting to be deployed.
• Applications and Services – In the category of technology Applications and Services, the government
sector is currently at stage 3 on a 0 to 5 scale. Some e-government applications are available, such as
simple building permit applications, e-mail listservs and some downloadable forms. E-mail from
residents is manually routed to the appropriate departments. Some agencies routinely use the network
to share data.
• Leadership – In terms of technology Leadership within the government sector, Coffee County is
currently at stage 3 on a 0 to 5 scale. Government staff is actively involved in framing technology and
telecommunications issues. Processes are underway for enhancing connectivity, rights-of-way
management and information technology innovation. Employees are trained and knowledgeable about
basic applications.
The Coffee County eCommunity Leadership Team has developed goals to provide a framework for robust egovernment functions in the next two years. They have set goals to increase all three areas to a stage 4 or
higher. The team’s vision includes:
• Some field workers use wireless networks to upload and download data in the field.
• Some employees use desktop teleconferencing.
• Sensors and webcams monitor locations, such as rivers that are important to public safety.
• Customers can make routine payments, such as parking fines, online using credit cards or electronic
fund transfer.
• Parks and recreation classes have online registration.
• Employees can enter building inspections and violations from the field.
• Some agencies have a formal policy that allows some employees to work from home at least one day a
week.
• Rights-of-way and tower sitting policies are in place.
• Elected officials understand the importance of the network for economic development and
quality of life.
25
Priority Projects
• Identify and review best practices in Tennessee government (cities, local government).
• Hire more technology-savvy personnel.
• Identify resources for the provision of tools and software applications.
• Provide Internet access to all cities using wireless, cable, or DSL.
• Improve upload & download speeds.
• Share resources between cities & counties.
• Implement a citywide WiFi system to assist with fire and emergency management.
• Develop more thorough employee technology training programs.
• Create coordinated and interactive GIS activities (city, county, PVA, utilities, planning commission, etc.).
• Upgrade e-mail connections using fiber optic connections for large file transfers.
• Allow for donation of appropriate surplus computers to non-governmental organizations and
individuals.
• Allow for closest-unit dispatching resulting in more lives saved.
• Make all applications and documents downloadable from the Internet.
• Improve the ability to conduct business with government over the Internet, e.g. permitting, purchasing
and payments, by developing more e-government applications that provide value to the consumer.
• Seek grant funding to improve the technology infrastructure and information technology support
functions.
• Encourage inter-governmental sharing of software, information and e-commerce concepts.
• Initiate and complete a new information technology strategic plan to improve all automated systems, reengineer manual procedures and evaluate how departments collaborate.
• Ensure that government is utilizing “best practices” in data storage and security.
26
Healthcare Sector
The healthcare industry has unique challenges. It inherently generates large amounts of data that must be safeguarded to comply with individual privacy regulations. For companies charged with managing and working with
this information, high-speed Internet access and technology innovations are crucial. On a daily basis, doctors
must keep up with the latest research, patient records must be easily accessible and accurate and images, test
results and prescriptions have to be delivered promptly, without errors,
Coffee County
to practitioners, pharmacies and insurance providers. In healthcare,
Healthcare
errors and delays are not only costly, but also dangerous.
•
Many providers are converting to electronic medical records which can
be easily updated and shared on secure, internal networks. Networkbased technologies like video-conferencing and digital stethoscopes
allow specialists to consult with rural patients, reducing travel time and
hazards. The ability to reach rural patients through technology has
allowed many people to seek treatment that otherwise might not.
Bringing the best of healthcare to every Tennessee citizen is a worthy
goal.
Because of the nature of its activities, the healthcare industry has found
the perfect partner in high-speed Internet technology. The
convenience of the Internet has simplified information transfers and
improved medical equipment while maintaining the integrity of
confidential patient information.
•
•
•
•
•
•
•
•
Harton Regional Medical Center,
http://www.hartonmedicalcenter.co
m/
United Regional Medical Center,
http://urmchealthcare.com
Partners For Healing,
www.partnersforhealing.org
Trinity Care Center,
www.cafes.net/tcc
Health Information Tennessee,
http://hit.state.tn.us
Tennessee State Department of
Health, health.state.tn.us
Tennessee Restaurant Inspection
Scores,
tn.state.gegov.com/tennessee
Tennessee eHealth Advisory
Council,
www.tennesseeanytime.org/ehealth
Alzheimer’s Association,
http://www.alz.org/altn/
According to the 2007 study by the Tennessee Institute of Public Health, Coffee County is 21st healthiest out of
95 counties. The mortality ranking is 65th. Some of the strengths in Coffee County include low instances of
motor vehicle crash deaths and low birth weights as well as positive indicators in the number of dentists per
capita.
Where Are We Today?
In Coffee County, residents use the Internet less than the state average within the healthcare sector. Below is a
listing of the various uses of the Internet with the percentage of residents using each application:
• 34% of residents find health or medical information online (45% statewide)
27
•
•
12% of residents interact with insurance companies (16% statewide)
8% of residents contact healthcare professionals (10% statewide)
Harton Regional Medical Center, www.hartonmedicalcenter.com/default.aspx, is presently a 137-bed licensed
acute care hospital located at 1801 North Jackson Street in Tullahoma. Harton has approximately 550
employees and is one of the largest employers in the area. There are over 80 full-time physicians on staff
specializing in more than 25 specialties including anesthesiology, cardiology/interventional cardiology,
emergency medicine, family practice, gastroenterology, general surgery, hematology, internal medicine,
lymphedema therapy, nephrology, neurology, neurosurgery, obstetrics & gynecology and occupational therapy.
United Regional Medical Center (URMC), http://urmchealthcare.com, is a physician-owned, acute-care, fullservice community hospital. From patient and community feedback, URMC gives exceptional care. Services
include a 24/7 clinical laboratory which is fully accredited and licensed by the state and federal agencies and the
College of American Pathologists, radiology services (bone density testing, computerized tomography,
mammography, MRI, nuclear medicine and ultrasound), surgery including general surgeries such as laparoscopy,
urological procedures, family dentistry, pain management, podiatry and orthopedics, and an occupational clinic
for industrial screening and physical therapy.
Other healthcare providers, such as the Coffee County Health Department, provide a variety of health services,
both to keep the community healthy and to restore the health of sick patients. Partners for Healing,
www.partnersforhealing.org, is a not-for-profit 501(c) (3) charitable organization. The sole mission of Partners
for Healing is to provide health care and support for a segment of the population that has been overlooked; the
“working poor.” Trinity Care Center (TCC), http://www.cafes.net/tcc, is a non-profit corporation dedicated to
giving respite care on a daily basis to the frail or elderly who are unable to stay alone or who are socially isolated.
The healthcare facilities in Coffee County can be seen on the Tennessee Department of Health website,
http://health.state.tn.us/HCF/Facilities_Listings/facilities.htm, along with health-related links such as
restaurant inspection scores, community health status report and healthcare professions guide.
Healthcare Sector Assessment Overview
Category
Current Assessment
Future Vision
Networked Places
3+
4
3+
4
Leadership
3
4
28
Additional Comments
Currently all
employees do not
have e-mail accounts.
Organizations do
have informational
online web sites.
The Coffee County eCommunity Leadership Team found that the healthcare sector is already using some
technology to its advantage and identified opportunities for technology applications within the healthcare
community.
• Networked Places – In the category of Networked Places, Coffee County’s healthcare sector is
currently at stage 3 on a 0 to 5 scale. Some doctors and nurses are using laptop and palmtop devices
connected to wireless networks to enter patient information and access databases.
• Applications and Services – In the category of technology Applications and Services, the healthcare
sector is currently at stage 3 on a 0 to 5 scale. Many providers have informational websites. Many
providers store patient records electronically. Telemedicine is being tested. Many offices are
electronically transmitting records to insurers for reimbursement.
• Leadership – In terms of technology Leadership within the healthcare sector, Coffee County is
currently at stage 3 on a 0 to 5 scale. Many providers have begun the conversion to medical records.
Many providers are investigating how to deploy wireless technologies for mobile workers.
healthcare sector but understands the industry is limited in its resources and ability to implement changes within
a brief period. They have set goals to increase all three areas to a stage 4. The team’s vision includes:
• Internet-based videoconferencing is used to consult experts and for training programs.
• Some patients are being monitored at home and at work via portable devices with wireless transmitters.
• Some providers allow patients to e-mail doctors.
• Most providers store patient records electronically.
• Some lab results and images are received electronically.
• Work is underway by some providers to begin online exchanging of test results and other medical
records with appropriate parties.
• Healthcare leaders are talking with the community about enhancing online services and using the
network to improve community-wide healthcare.
Priority Projects
• Assess current provider hardware and software and reconcile to need. Upgrade where necessary.
• Provide online registration for patients.
• Implement electronic medical records.
29
30
Higher Education Sector
Colleges, universities and community colleges in Tennessee continue to find new ways to use the Internet to
improve everyday activities. Websites are an important source of information about the institution, from
providing news and information concerning campus activities to offering online registration for classes.
Colleges and universities often implement the use of school websites to
Coffee County
attract prospective students, remain connected to alumni and allow for
Higher Education
online donations.
•
The most common application of high-speed Internet on college and
university campuses, however, is typically not actually used on-campus.
Most colleges and universities offer online classes and academic
programs to better equip students with the opportunity to learn. In
2004, 35,000 students participated in higher education classes through
the Regents Online Degree Program, www.rodp.org. By bringing the
classroom to the students, participants from every walk of life in the state
were able to participate in higher education classes. However, it is
necessary to have high-speed Internet to participate successfully in online
classes. High-speed Internet is crucial to supporting the capabilities and
the possibilities of higher education in Tennessee.
•
•
•
•
•
•
•
•
Motlow State Community College,
www.mscc.edu
The University of the South,
http://www.sewanee.edu
Middle Tennessee State University,
www.mtsu.edu
University of Tennessee Space
Institute, www.utsi.edu
University of Tennessee,
www.tennessee.edu
Board of Regents Online Degree
Program, www.rodp.org
Tennessee Board of Regents,
www.tbr.state.tn.us
Tennessee Higher Education
Commission, www.state.tn.us/thec
Federal Student Aid,
www.fafsa.ed.gov
Approximately 80% of Coffee County residents have a high school degree, but only 16.3% have a bachelor’s
degree or higher. This is significantly lower than the state average of 21.7%. In the fall of 2007, 2,034 Coffee
County residents were enrolled in a Tennessee Public Institution of Higher Education. The top three schools
chosen by students from Coffee County are:
• Motlow (651 enrolled, 32%)
• MTSU (521 enrolled, 25.6%)
• Tennessee Tech (224 enrolled, 11%)
Where Are We Today?
Coffee County residents use the Internet to assist with education needs, but at a slower rate than state average
for some indicators. The following is how Coffee residents who have the Internet at home are using the
Internet in education today:
• 46% of residents use a search engine (53% statewide average)
31
•
•
•
33% of residents research for schoolwork (32% statewide)
15% of residents contact teachers for self or others (23% statewide)
9% of residents take online courses (12% statewide)
The nationally renowned University of Tennessee Space Institute is the only higher education entity physically
located in Coffee County, but there are a number of nearby institutions offering superb educational
opportunities from community colleges to state and private universities. Coupled with the Board of Regents
Online Degree Program (RODP), the residents of Coffee County are well served.
The Tennessee Board of Regents system, www.rodp.org, has a mission to raise the education and skill levels of
Tennesseans. For that goal to be realized, all Tennesseans must be provided with the opportunities and
assistance that fit their particular situation. Fundamentally, success in raising Tennessee’s education and skill
levels is all about persuading more people to take advantage of the opportunities available to improve their lives
through higher learning. It is a strong belief that average young Tennesseans today are not likely to live a
financial life as good as their parents unless they have a higher level of formal education and skill development.
Tennessee needs a better educated and more highly skilled workforce to be a player in a much more competitive
tomorrow.
Middle Tennessee State University, www.mtsu.edu, unites the closeness of a small college with the opportunities
of a large dynamic public university where students explore their intellectual potential and realize the promise in
their futures. Grounding students in the arts and sciences, the University offers an integrated, technological,
innovative education that prepares leaders for the economic, political, civic, and social life of the region and
beyond. The College of Continuing Education & Distance Learning, www.mtsu.edu/learn/, focuses on Adult
Degree Completion, the Master of Professional Studies, and the Professional Development programs.
Tennessee Technological University (TTU), more commonly referred to as Tennessee Tech, www.tntech.edu, is
known as Tennessee’s technological university. It houses six strong academic divisions including the College of
Agricultural and Human Sciences, College of Arts and Sciences, College of Business, College of Education,
College of Engineering and the School of Interdisciplinary Studies and Extended Education. Tennessee Tech is
located in adjacent Putnam County. From Tennessee Tech’s website, students can access their online learning
resource system called iLearn. Students can also access the Eagle Online, allowing one to view class schedules,
pay course fees, apply for admission, check application status and find financial aid services. TTU offers a
residence hall network, a campus wireless network, classroom network connections and links to off-campus
providers.
The slogan, “Education for Life!” properly describes the teaching and learning community at Motlow State
Community College, www.mscc.edu. Opening its doors in 1969, Motlow continues as a center for lifelong
learning and growth opportunities for more than 440,000 residents in Bedford, Cannon, Coffee, DeKalb,
Franklin, Lincoln, Moore, Rutherford, Van Buren, White and Warren counties in southern middle Tennessee.
32
Motlow offers high quality educational degree programs, certificates and services. Students of all ages come to
Motlow to complete two years of college prior to transferring to a 4-year school, to complete career programs
that allow them to immediately enter the workforce or for personal growth and enjoyment.
Higher Education Sector Assessment Overview
Category
Current Assessment
Future Vision
Networked Places
2+
3+
2+
4
Leadership
2+
4
Additional Comments
The Coffee County eCommunity Leadership Team found that the higher education sector is using technology
in some instances for instructional purposes.
• Networked Places – In the category of Networked Places, Coffee County’s higher education sector is
currently at stage 2 on a 0 to 5 scale. Most on-campus residences have a 10mbps connection to the
network. Some classrooms are wired to the college/university network and are equipped with digital
projection capabilities.
• Applications and Services – In the category of technology Applications and Services, the higher
education sector is currently at stage 2 on a 0 to 5 scale. Some faculty members are trained to use the
Internet for instruction. Some classes use digital content and or/web-based content for instruction.
• Leadership – In terms of technology Leadership within the higher education sector, Coffee County is
currently at stage 2 on a 0 to 5 scale. Some departments have plans for better utilizing
telecommunications services and technologies in their operations.
The Coffee County eCommunity Leadership Team sees great potential for the use of technology in higher
education but understands the system is limited in its resources and ability to implement changes within a brief
period. They have set goals to increase Networked Places to a stage 3 or higher and Applications & Services
and Leadership to a 4. The team’s vision includes:
• Most on-campus residences have connections to the network in every room at least 10mbps.
• Some classrooms have projection equipment that allows the instructor to display videos from the
Internet into the classroom.
• Most of the faculty are trained to use the Internet for instruction.
• Most classes use digital content and/or web-based content for instruction.
33
•
•
•
•
Some undergraduate students take distance learning classes for specialized subjects and graduate-level
research.
Higher education and local businesses are working together to raise the skill level of the current
workforce.
Community colleges are expanding their capacity by using distance learning technologies to reduce the
need for classroom time.
Some colleges and universities are developing online classes to market to students in other parts of the
country and the world.
Priority Projects
• Offer onsite classes to larger audiences using video streaming, etc.
• Improve access to distance education courses.
• Work with providers to offer Internet access to the main campus at a reduced cost.
• Provide continuous training to all educators and staff on technology usage and applications.
• Develop a plan for the continuous upgrading of equipment and access.
• Encourage faculty to web-enhance classes.
• Provide laptop incentives to encourage student purchase.
• Develop small groups to focus on technology problem areas.
• Complete the wiring of all dorms to provide students with fast access to the campus network.
• Encourage institutions of higher education to work together to develop online courses and programs.
34
K-12 Education Sector
For our children to succeed in the New Economy, the tools of the Information Age should be as comfortable
and familiar to use as a pencil and paper. The future health of the nation’s economy depends on our children’s
literacy breadth and depth which includes strong academic skills, thinking, reasoning, teamwork skills and
proficiency in the use of technology. Our schools must equip every student, regardless of family income, with
the ability to use these tools. Equally important is the use of these tools in the educational process itself. The
interactive nature of the Web provides a richer learning experience that engages and motivates students to
explore and learn.
In Tennessee, Internet applications used in elementary and secondary schools continue to develop. Typically,
the Internet is a communication tool for teachers and parents to remain up-to-date with regard to classroom
activities. Everything from homework assignments to scheduled activities and pictures can be found on
classroom websites, keeping everyone connected to educational resources. Elementary and secondary schools
provide students with the opportunity to learn more about computer technology and explore the Internet with
school computer labs. Committed to protecting students and maintaining a safe educational environment,
schools monitor and restrict Internet access of students to ensure the highest quality resources are being viewed,
thus ensuring the safety of our children.
Coffee County has three public school systems with 15 schools serving PK-12 and 3 serving PK-9. According
to their 2007 TDOE Report Card, Coffee County’s school districts (in total) have 625 teachers, 40
administrators and 9,089 students. Of the expenditures in Coffee County Schools, 37.2% comes from local
funding, 53% from state funding and 9.8% from federal funding. In Manchester Schools, 41.4% comes from
local funding, 46.2% from state and 12.4% from federal funds. In Tullahoma Schools, 48.4% comes from local
funding, 39.5% from state and 12.1% from federal funds.
Coffee County Schools Attendance and Graduation Indicators
Grades 9-12
District
State Goal
Attendance Rate
92.8%
93%
Graduation Rate
84.7%
90%
Tullahoma Schools Attendance and Graduation Indicators
District
State Goal
94.7%
93%
35
89.1%
90%
Where Are We Today?
Coffee County residents use the Internet to assist with education needs at a lower rate than the state average for
most indicators. The following is how Coffee County residents who have the Internet at home are using it in
education today:
•
•
•
•
46% of residents use a search engine (53% statewide average)
33% of residents research for schoolwork (32% statewide)
15% of residents contact teachers for self or others (23% statewide)
9% of residents take online courses (12% statewide)
Coffee County is served by three school districts – the Coffee County School system, the Manchester City
Schools, and the Tullahoma City Schools.
Coffee County Schools, www.coffeecountyschools.com, located in
Manchester, includes five elementary schools, one middle school, one
high school and an Alternative Education School. The system serves
approximately 4,700 students. The Coffee County School System
believes technology is a priority in education and has developed a
comprehensive technology plan directed toward students, teachers
and staff. The Technology Department supports a County
Technologies Services Training Portal with training sessions on basic
office software, PowerPoint and others. Teachers, students and
parents can find many resources online at the system’s website.
Coffee County
K-12 Education
•
•
•
•
Coffee County Schools,
http://www.coffeecountyschools.com
Manchester City Schools,
http://www.manchestercitysch.org
Tullahoma City Schools,
http://www.tullahomacityschools.net
Tennessee Department of Education,
http://www.tennessee.gov/education
Manchester City Schools, www.manchestercitysch.org, consists of two elementary and one junior high school.
The website offers information on the system and the board of education, technology tools and online forms
and data for various topics. The Handbook for Parents and Students and a school year calendar are among the
things which can be found on the website.
Tullahoma City Schools, www.tullahomacityschools.net, consists of four elementary, two middle and one high
school, each with its own web page where teachers, parents and students can log on, send e-mail messages,
check the school calendar and lunch menu, get pictures and information on staff and teachers and access many
other items. Links are available to the library, the online catalog, and other technology resources.
The Tennessee Department of Education, www.tennessee.gov/education, believes a quality education is the
fundamental right of every child in Tennessee. The Department provides many services, and it is their
responsibility to ensure equal, safe and quality learning opportunities for all students, pre-kindergarten through
12th grade. Therefore, their mission is to help teachers teach and children learn. The way children learn is
36
changing every day and Tennessee educators are committed to using technology in the classroom. Tennessee is
working to involve parents and community leaders to ensure that students are equipped with the skills necessary
for higher levels of education, the world of work and lifelong learning.
K-12 Education Sector Assessment Overview
Category
Current Assessment
Future Vision
Networked Places
2
4
2
4
Leadership
4
5
Additional Comments
The Coffee County eCommunity Leadership Team found that the K-12 education sector is only beginning to
use technology and applications.
• Networked Places – In the category of Networked Places, Coffee County’s K-12 education sector is
currently at stage 2 on a 0 to 5 scale. Many middle and high schools have computer labs for students.
Some classrooms and teachers have access to computer projectors.
• Applications and Services – In the category of technology Applications and Services, the K-12
education sector is currently at stage 2 on a 0 to 5 scale. Many schools have an informational website.
The Internet is rarely used as a resource for instruction or homework assignments.
• Leadership – In terms of technology Leadership within the K-12 education sector, Coffee County is
currently at stage 4 on a 0 to 5 scale. All schools have comprehensive plans for learning activities
utilizing technology in the classroom. School districts actively promote information technology literacy
to drive positive impacts on economic performance, skills and innovation in the classroom. The school
system plays a vital role in raising the skill level and awareness of community and family members.
The Coffee County eCommunity Leadership Team recognizes that the school systems have made technology a
priority, and the team has outlined a clear vision for enhanced technology usage and application in the
classroom. The team sees great potential for the use of technology but understands the system is limited in its
resources and ability to implement changes within a brief period. The team has set goals to increase to a stage 4
in Networked Places and Applications & Services and stage 5 in Leadership. The team’s vision includes:
• Some high school students are provided their own laptop computers at school.
• Many classroom teachers have access to digital projection capabilities.
• Most middle and high schools have video programs that allow students to produce and share shows on
a public network.
37
•
•
•
•
•
•
Many schools have an interactive website that offers access to homework assignments and
communication with teachers and administrators.
All teachers meet National Educational Technology Standards.
Most students meet National Educational Technology Standards.
Parents and family members are encouraged to participate in student learning via e-mail and online
applications.
School districts see themselves as a vital partner in the community’s economic development strategy and
have formed partnerships with local businesses to provide skilled technology workers and innovative
solutions.
School districts actively promote information technology literacy to drive positive impacts on economic
performance, skills and innovation in the classroom.
Priority Projects
• Promote activities to increase awareness of online services in education.
• Encourage faculty to web-enhance classes.
• Develop small groups to focus on technology problem areas.
• Employ additional technology resource teachers and specialists to assist in the teaching and learning
process so that the level of technology integration can be increased.
• Conduct budgetary planning to set aside funds to maintain and update equipment.
• Create and purchase web-based instructional materials.
• Expand wide-area resources and increase bandwidth by building/expanding relationships between
education and providers.
• Win support of school board for increased resources for technology and training.
• Develop strategies for bridging the digital divide, such as after school programs, community centers, etc.
38
Libraries Sector
Today, libraries are more than just books on the shelves. Everything from the card catalog to checkout can be
simplified with the help of high-speed Internet. Public libraries often play a vital role in the community by
providing every resident with the opportunity to receive instruction and use the Internet free of charge. Though
they are not available 24 hours a day as a home computer is, libraries are still a central point of access to the
Internet.
Many businesses have been launched as a result of research conducted on a
computer in a Tennessee library. Many children are able to do their
homework online or research reports because of the Internet access
provided by the local library. Because the library plays such an important
role in the community, it is essential that local libraries are on the cutting
edge of technology and are continuing to develop new methods of keeping
their patrons up-to-date. High-speed Internet can help libraries continue
their tradition as a trusted and indispensable resource.
According to the 2004-2005 Tennessee Public Library Statistics, Coffee
County Public Library System has 30,656 registered borrowers and a
circulation of 340,619 items. The system has approximately 112,842
local/19,480 regional books, 4,119 local/283 regional audio items and
5,808 local/85 regional video items.
Coffee County
Libraries
•
•
•
•
•
•
Coffee County Manchester Public
Library,
www.coffeecountylibrary.org
Coffee County Lannom Memorial
Library, www.lannom.org/
Tennessee State Library and
Archives, www.state.tn.us/tsla
Regional eBook & Audiobook
Download System,
www.reads.lib.overdrive.com
Tennessee Electronic Library,
www.tntel.tnsos.org
Tennessee Virtual Archive,
www.tsla-teva.state.tn.us
Where Are We Today?
Coffee County has two public libraries, Manchester Public Library in Manchester, www.coffeecountylibrary.org,
and Lannom Memorial Public Library in Tullahoma, www.lannom.org. They are dedicated to providing access
to collegiate education, promoting lifelong learning and supporting community development. They provide a
variety of services such as wireless Internet access and public access computers, online catalogues, hold requests
on books from either library, the Learning Express, R.E.A.D.S. and access to the Tennessee Electronic Library.
Both of Coffee County’s Public Library websites are very informative with many services available online.
Patrons have access to a wide range of information including a calendar, services, reading lists and community
information.
According to the 2004-2005 Tennessee Public Library Statistics, Coffee County’s Public Library System has
39
high-speed Internet at each location. The Coffee County Manchester Public Library has eight public access
computers plus four additional computers available for the public to access the electronic card catalog. The
Coffee County Lannon Memorial Public Library has nine public access Internet computers plus four card
catalog computers.
Residents have access to 27 databases through the Tennessee Electronic Library (TEL), http://tntel.tnsos.org/,
such as information about using the state library, academic institutions, public libraries and schools. The user
can simply choose a county and library on a map. TEL has access to full-text coverage of the state’s leading
newspapers. It allows the user to find different points of views on current issues through the EBSCO’s Points
of View Reference Center and much more.
The Regional eBook & Audiobook Download System, http://reads.lib.overdrive.com, allows the user to access
eBooks and audio books in a matter of minutes. One can browse or search this site for downloadable materials.
Available books include fiction and non-fiction from a large range of categories. A variety of search options
available include search, browsing by category or looking at only the new books.
Libraries Sector Assessment Overview
Category
Current Assessment
Future Vision
Networked Places
3
5
2
4
Leadership
4
5
Additional Comments
Our catalog is online
and patrons can
download audio and
e-books through our
website.
The Coffee County eCommunity Leadership Team found that the libraries sector is using technology to share
information and provide services to the community.
• Networked Places – In the category of Networked Places, Coffee County’s libraries sector is currently
at stage 3 on a 0 to 5 scale. There is rarely more than a 10-minute wait to use the Internet-enabled
computers.
• Applications and Services – In the category of technology Applications and Services, the libraries
sector is currently at stage 2 on a 0 to 5 scale. Most libraries have a website with basic information
about hours of operation and location.
• Leadership – In terms of technology Leadership within the libraries sector, Coffee County is currently
at stage 4 on a 0 to 5 scale. Libraries help the community understand copyright issues and how to
protect privacy on the Internet. New hires are required to have experience using new technology.
40
Libraries take internal responsibility for continuing e-rate and other discounts. Libraries have developed
network management policies and technologies to prevent patrons from sending spam.
The Coffee County eCommunity Leadership Team has set forth a two-year vision for enhancing the library and
allowing it to serve the community more effectively and efficiently. They have set goals to increase to a stage 4
in Applications & Services and to a stage 5 in Networked Places and Leadership. The team’s vision includes:
• Most public libraries offer patrons a 54 mbps or faster wireless network.
• Patrons may review their accounts online and pay fines by credit card.
• Patrons can access the library online as a portal for other information services.
• Libraries continue to upgrade their facilities to offer the community the next generation in technology,
services and training.
• Libraries actively promote information technology literacy to drive positive impacts on economic
performance, skills and innovation in the community.
Priority Projects
• Improve electrical capacity and increase space to accommodate additional computers.
• Build new databases for research and reference.
• Add a lab for technology instruction.
• Use wireless access to provide more patrons with high-speed access without waiting for library PCs.
• Provide Internet access for county users on mobile branch bookmobiles.
• Encourage the use of online databases and online catalog.
• Expand broadband to rural areas so rural patrons can see the library's benefits.
41
42
Tourism, Recreation & Parks Sector
As citizens become more comfortable with the Internet, they typically continue to find more uses for it. One of
the industries benefiting from this trend is the tourism industry. Increasingly, people are using the Internet to
research, book and pay for airline tickets, hotels and rental cars and to make other logistical arrangements for
their vacations and business travel. In light of this fact, hotels, travel agents, restaurants, attractions and other
support businesses in the tourism industry are taking advantage of this trend and making their information and
services available on the Internet.
Additionally, with the help of high-speed Internet and computer
technology, the leisure time planned and purchased over the Internet can
also be used more efficiently, allowing for a more enjoyable experience.
Whether it is vacation, recreation or a visit to a local park, high-speed
Internet is making the travel experience more enjoyable and more
convenient. Already, a number of innovative tourism attractions are using
high-speed Internet to improve services and meet the changing demands of
their guests.
In 2006, Tourism in Coffee County generated $60.32 million in direct
spending and produced $11.31 million in worker income and paychecks
and generated 604 jobs. It created $1.57 million in local tax revenue and
$3.54 million in state tax revenue. Because of tourism in Coffee County,
each household paid $162 less in state and local taxes.
Coffee County Tourism,
Recreation & Parks
•
•
•
•
•
•
•
Beans Creek Winery,
http://beanscreekwinery.com
Beechcraft Heritage Museum,
http://www.beechcraftheritagemuse
um.org
Bonnaroo Music Festival,
http://www.bonnaroo.com
Manchester-Coffee County
Conference Center,
www.mcccc.com
Tennessee State Tourism
Department, www.tnvacation.com
Weekends R Us,
www.weekendsrus.com
Visit Tennessee Farms,
www.visittnfarms.com
Where Are We Today?
The use of broadband technology in Coffee County is extensive, with a number of local facilities and attractions
having websites, from art centers and conference facilities to the Bonnaroo Music Festival. A number of
businesses provide high-speed Internet connections to customers but few include this service in their
advertising materials. Most of the websites are very informative and easy to navigate. One possible opportunity
for some websites would be providing links or data on nearby attractions, lodging and restaurants for visitors to
plan a complete itinerary.
The Tennessee Department of Tourism, www.tnvacation.com, promotes travel to and within Tennessee and
develops programs to encourage and support the growth of the state’s tourism industry and to encourage
43
visitors to extend their stay. All of this contributes to the state’s economic growth, thereby enriching the quality
of life for every Tennessean. Tennessee is full of splendor and majesty, charm and hospitality. From the
Mississippi River to the Great Smoky Mountains, our grand southern state is home to some of the country’s
premier vacation destinations. Tennessee is a place where bright lights, world-famous music, family
entertainment and outdoor adventures create the perfect stage on which to play and vacation.
Probably the most publicized attraction in Coffee County each year is the Bonnaroo Music Festival,
www.bonnaroo.com. The Bonnaroo Music and Arts Festival is a four-day, multi-stage camping festival held on
a beautiful 700-acre farm in Manchester, Tennessee every June. Bonnaroo brings together some of the best
performers in rock and roll, along with dozens of artists in complementary styles such as jazz, Americana, hiphop, electronica and just about any contemporary music you can think of. In addition to dozens of epic
performances, the festival's 100-acre entertainment village buzzes around the clock with attractions and
activities including a classic arcade, on-site cinema, silent disco, comedy club, theater performers, a beer festival
and a music technology village. Nearly 80,000 music lovers jam into grounds for the festival and contribute to
the area economy. The website has information on past and future events and offers online purchase of tickets,
festival merchandise and travel packages.
Coffee County is home to many tourist destinations with websites. Some include:
• George A. Dickel & Co., www.dickel.com/
• Manchester Arts Center, http://www.macoc.org
• Old Stone Fort State Archaeological Park, http://state.tn.us/environment/parks/OldStoneFort
• Tennessee Backroads, www.tennesseebackroads.org
• Tullahoma Fine Arts Center, http://www.tennesseetourist.com/tfac/
Tourism, Recreation & Parks Sector Assessment Overview
Category
Current Assessment
Future Vision
Networked Places
3
4
3+
4
Leadership
3+
4+
44
Additional Comments
We have a website
that promotes the
partnering businesses
and encourages cross
marketing.
The Coffee County eCommunity Leadership Team found that the tourism, recreation and parks sector is
starting to use technology to share information and promote tourist attractions.
• Networked Places – In the category of Networked Places, Coffee County’s tourism, recreation and
parks sector is currently at stage 3 on a 0 to 5 scale. Most office employees have always-on connections
to the Internet at their desks. Some mobile workers have laptop computers and can access the office
network remotely. Affordable videoconferencing facilities are available in the community.
• Applications and Services – In the category of technology Applications and Services, the tourism,
recreation and parks sector is currently at stage 3 on a 0 to 5 scale. Most facilities have an informational
website. Some websites can accept credit card purchases. Some facilities participate in the electronic
supply chain.
• Leadership – In terms of technology Leadership within the tourism, recreation and parks sector,
Coffee County is currently at stage 3 on a 0 to 5 scale. Some facilities permit some employees
periodically to telework. Some facilities encourage employees to take work-related classes offline.
Employee training on new technology is a priority.
The Coffee County eCommunity Leadership Team sees great potential for the use of technology in the tourism,
recreation & parks sector, but understands the industry is limited in its resources and ability to implement
changes within a brief period. They have set goals to improve all three areas to at least a stage 4. The team’s
vision includes:
• Some facilities use VoIP to save money.
• Some office workers have converted from desktop computers to portable devices with wireless
connections.
• Some facilities outsource most of their computing services.
• Some facilities market themselves out of state or internationally.
• Some employees work remotely.
• Some facilities permit some employees to telework one or two days a week.
• Some facilities encourage employees to take work-related courses online.
• Facilities work with educational partners to raise workforce skill levels.
Priority Projects
• Use technology to market county attractions to potential in-state and out-of-state tourists.
• Provide more training for staff.
• Identify sources of funding for technology expansion.
45
• Place webcams at various locations and events so people can see what is happening without leaving
home.
• Establish online kiosks at hotels and attractions that do not have a staffed visitor information booth.
The kiosk can play video clips of attractions, recreation, shopping, restaurants and events in Hickman
County. It should also have a touch screen so visitors can easily print information sheets on various
points of interest that includes driving directions from their current location, hours of operation, pricing,
etc.
• Encourage local hotels to provide always-on access to their occupants as well as devices with which to
connect.
46

Connected Coffee County

Transcription

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