CAMERA READY ARt

Eight V I E W E R S
ANNUAL INCOME
<25K 11.8%
>100K +
15.4%
25K–34K 13.5%
75K–99K
12.8%
35K–49K 21.1%
50K–74K
20.7%
18–24 9.0%
75+ 12.7%
65–74
10.6%
25–34 17.2%
35–44 17.0%
55–64
17.1%
Businesses have discovered
underwriting also yields significant
MARKETING BENEFITS .
Builds BR AND AWARENESS by
linking your business with high-quality
programs.
Positions your business before
an educated, influential
audience.
Promotes your offerings to
a broad audience at an
affordable price.
Markets your brand in
an environment free of
commercial clutter.
Eight reaches more than 1.8 MILLION
45–54 16.5%
E D U C AT I O N P R O F I L E
COLLEGE
GRAD
26.6%
of corporate support for the quality
programs found only on Eight.
Generates community
goodwill through support of
public television.
A G E A N A LY S I S
ADVANCE DEGREE
13.6%
Underwriting is a message
HS OR LESS 7.9%
Arizona viewers each week.
It does so with a diverse lineup of
programs that appeals to everyone from
business executives to stay-at-home
mothers, from toddlers to grandparents.
Antiques Roadshow
Horizon
This Old House
Sesame Street
NOVA
HS GRAD 24.3%
GENDER
PROFILE
SOME COLLEGE
27.0%
Source: Media Audit, Jul-Sept 2009
FEMALE
51.2%
MALE
48.8%
Eight A U D I E N C E
64.9
A D U LT S 18 +
Eight has broad reach
relative to other TV channels
60.1
55.3
51.9
45.5
41.6
is simply the
best way to reach:
31.5
8
Business leaders
Decision makers
High income households
Educated citizens
KSAZ KPNX KNXV KPHO KTVK KAET KUTP
FOX NBC ABC CBS CH 3 PBS CH 45
41.6
41.6
34.5
Eight reaches well
beyond the top local
radio stations
10.2
9.8
19.5
9.0 9.0 8.2
7.3 6.8
8
KAET KFYI KESZ KTAR KMLE KZZP KJZZ KZON KNIX KOOL KYOT
PBS AM FM
FM
FM
FM
FM
FM
FM
FM
FM
KAET
PBS
8
6.7
7.4
4.2
AZ REP
WKDAY
PHX
H&G
Eight reaches well
beyond cable channels
41.6
print media
11.9
9.7
6.1
48.0
Eight reaches well beyond
41.6
38.2
PHX
MAG
Eight reaches well
beyond other
forms of media
31.8
28.5
22.5
24.7
22.0
20.1
8
DISCOVERY KAET
PBS
11.3
8
FOX
NEWS
ESPN
Source: Media Audit, Jul - Sept 2009
3.1
AZ
DESERT
AZ
AZ BUS
FTHLLS LIVING WOMAN JRNL
40.6
33.5
3.4
CNN
USA
MSNBC
A&E
KAET
PBS
HEAVY
INTERNET
USERS
HEAVY
RADIO
HEAVY
DIRECT
MAIL
HEAVY
NEWSPAPER
Eight I M P A C T
MORE THAN 85%
OF ALL ARIZONANS
HAVE ACCESS TO
Eight PROGRAMS
Public television viewers do not watch very much
commercial television, so your message of support for
Eight reaches a targeted, devoted audience– one that is
much larger than that of cable TV.
• More than 350,000 Valley households watch Eight
prime-time each week
• More than 666,000 people watch Eight
each week
• Nearly 40% of Valley residents watch
Eight at least once each week
• More than 216,000 Children 2-11 years watch
Eight each week
Eight IS AMONG
THE TOP 5
MOST-WATCHED
PBS STATIONS
PER CAPITA IN
THE COUNTRY
Source: Nielsen May 2008 Sweeps Report
Eight E X C L U S I V E
ENVIRONMENT
Eight HAS LESS
CLUTTER THAN
BROADCAST OR
CABLE TV
The compelling programs on Eight air
without commercial interruption.
Underwriting messages air only at the
beginning and end of programs
Viewers are less likely to stray from their
preferred programs
Eight strives to provide category exclusivity
within your hour
PROGRAM MINUTES
PER HOUR
PUBLIC
TELEVISION
54:24
COMMERCIAL
NETWORK
(Prime)
44:41
Messages are 15 seconds long and air in a
format viewers appreciate
Messages stand out: Only 90 seconds of every
hour on Eight are spent on sponsorship
versus up to 20 minutes on commercial
television
One of a select few: At most, yours is one
of only six messages in a given hour on
Eight versus one of up to 24 advertisers on
commercial TV
71% OF PBS VIEWERS
ARE ABLE TO
RECALL SPONSORING
COMPANIES.
Source: Total Research Corp.
COMMERCIAL
NETWORK
(Daytime)
40:10
Eight P O W E R F U L
PROGRAMMING
TIME
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
7:00 AM
– 1:00 PM
Children’s
Programming
Children’s
Programming
Children’s
Programming
Children’s
Programming
Children’s
Programming
Sewing/
Cooking/
How-To
Programming
Children’s
Programming
NOON
1:00 PM
Charlie Rose
Charlie Rose
Charlie Rose
Charlie Rose
Charlie Rose
2:00 PM
How-To
Programs
How-To
Programs
How-To
Programs
How-To
Programs
How-To
Programs
2:30 PM
– 5:30 PM
Children’s
Programming
Children’s
Programming
Children’s
Programming
Children’s
Programming
Children’s
Programming
4:30 PM
PBS
Programming
The This Old
House Hour
5:30 PM
Nightly
Business
Report
Nightly
Business
Report
Nightly
Business
Report
Nightly
Business
Report
Nightly
Business
Report
American
Woodshop
6:00 PM
NewsHour
with Jim
Lehrer
NewsHour
with Jim
Lehrer
NewsHour
with Jim
Lehrer
NewsHour
with Jim
Lehrer
NewsHour
with Jim
Lehrer
Nature
7:00 PM
Horizon
Horizon
Horizon
Horizon
Horizon
Lawrence
Welk
7:30 PM
Keeping Up
Appearances
Arizona
Stories
PBS
Programming
Horizonte
NOW
8:00 PM
Antiques
Roadshow
Nova
PBS
Programming
Washington
Week
Keeping Up
Appearances
The
McLaughlin
Group
As Time
Goes By
Bill Moyers’
Journal
Comedy
Programming
8:30 PM
9:00 PM
9:30 PM
American
Experience/
History
Detectives
Frontline/
Wide Angle/
P.O.V.
Nature
Masterpiece
Mystery!
10:00 PM
DECEMBER 2009
Eight C H I L D R E N ’ S
PROGRAMMING
DAY
TIME
Monday- Friday
7:00 AM
It’s a Big Big World
PROGRAM
Monday- Friday
7:30 AM
Caillou
Monday- Friday
8:00 AM
Sesame Street
Monday- Friday
9:00 AM
Curious George
Monday- Friday
9:30 AM
Sid the Science Kid
Monday- Friday
10:00 AM
Super WHY!
Monday- Friday
10:30 AM
Dinosaur Train
Monday- Friday
11:00 AM
Clifford the Big Red Dog
Monday- Friday
11:30 AM
Martha Speaks
Monday- Friday
NOON
Monday- Friday
12:30 PM
Barney & Friends
Monday- Friday
2:30 PM
Cyberchase
Monday- Friday
3:00 PM
Maya & Miguel
Monday- Friday
3:30 PM
Arthur
Monday- Friday
4:00 PM
WordGirl
Monday- Friday
4:30 PM
Electric Company
Monday- Friday
5:00 PM
Fetch
Sunday
7:00 AM
Plaza Sesamo
Wordworld
Sunday
7:30 AM
Angelina Ballerina: The Next Steps
Sunday
8:00 AM
Curious George
Sunday
8:30 AM
Sid the Science Kid
Sunday
9:00 AM
Super WHY!
Sunday
9:30 AM
Dinosaur Train
Sunday
10:00 AM
Thomas & Friends
Sunday
10:30 AM
Bob the Builder
Sunday
11:00 AM
Electric Company
Sunday
11:30 AM
Between the Lions
DECEMBER 2009
R AT E S
SIZE
1X
3X
6X
9X
12X
4 color
$2,200
$2,000
$1,800
$1,600
$1,400
2 color
$1,600
$1,500
$1,400
$1,200
$1,000
B&W
$725
$700
$650
$600
$550
4 color
$1,800
$1,600
$1,400
$1,200
$1,100
2 color
$1,250
$1,075
$975
$900
$750
B&W
$700
$625
$500
$450
$400
Back Cover
4 color
$2,500
$2,400
$2,300
$2,200
$2,000
Inside
Covers
4 color
$2,800
$2,500
$2,200
$2,000
$1,900
Full Page
1/2 Page
SPACE CLOSING
DECEMBER 2009
Two months prior to Cover Date
MATERIALS CLOSING
One month prior to Cover Date
All rates are shown at Net.
57,000
CIRCULATION
Eight V I D E O
PRODUCTION GUIDELINES
The following is a guideline of preferred artwork specifications for video production. Please inquire if
you have artwork in a format not listed below, as not all workable specs are listed.
DIGITAL FORMAT
Logos
• 4 color – Please include PMS numbers for Pantone colors
• Adobe Illustrator – .eps, pdf or .ai
• The High Definition TV screen is 1920 pixels wide x 1080 pixels high at 72 dpi.
Please include all fonts or convert fonts to outlines. If fonts have been converted to outline please
include the name of the typeface for reference. If you want a specific typeface used, please include the
font.
Photographs & Art
• 4 color – Please include PMS numbers for Pantone colors
• Adobe Illustrator – .eps, pdf or .ai
• Adobe Photoshop – jpeg, tiff, pdf, or psd (layered document if possible)
• Painter – tiff, pict, or eps
Video
• Standard def material can be upconverted to High Def from BetaCam SP, DVCam or DVD
• HD Video can be delivered on Blu-Ray DVD or HD formatted Quicktime .mov as data file on DVD
• VHS tapes, small JPEG or .wmv files are not broadcast quality
Camera Ready Art
To be considered camera ready, artwork needs to be first generation, no photocopies
• Print (velox, PMT, or RC), color or black & white, no smaller than 3 inches x 4 inches
• Color proof - a photographic or computer generated color reproduction of art
• 35 mm - color or B&W
• Transparency - no smaller than 4 inches x 5 inches
Media
• CD (MAC or PC)
• DVD
• Zip disk (Macintosh preferred)
• Emailed to: [email protected]
Please direct all inquiries and artwork to:
Sherry Swanson
Administrative Associate
Eight
602.496.8668
[email protected]
PRODUCTION
GUIDELINES
Advertising art to be printed in Eight’s monthly KMAG program guide may be submitted to Eight/
KAET-TV as either CAMERA READY ART or DIGITAL FORMAT (digital is preferred). To provide you with
the best possible appearance in print, please submit your artwork as described below.
Camera Ready Art
To be considered camera ready, artwork needs to be first generation, no photocopies
• Print (velox, PMT, or RC), black & white, no smaller than 3 inches x 4 inches
• Slick - a color or black & white printed reproduction of art
• Color proof - a photographic or computer generated color reproduction of art
• 35 mm - color or B&W slide
• Ink drawing - ORIGINAL black & white line art
Digital format
Computer generated digital art (Macintosh preferred) should be submitted on disk in one or more of
the following formats:
• QuarkXPress 3.34 or 4.1 (this is the preferred program for building your ads)
– include all fonts, placed photos, logos and line art used to build the ad
– photos and art should be no less than 300 dpi resolution
• InDesign CS
– package or preflight your file, or export as .pdf (press presets)
– photos and art should be no less than 300 dpi resolution
• Adobe Illustrator .eps (please convert any fonts to outlines or include all fonts)
• Adobe Photoshop – flattened files saved as .tiff or .eps for art and photos that are to be printed. Be sure all files are CMYK or Grayscale NOT RGB. File resolution should be no less than
300 dpi at actual size.
AD SIZES
Art should fit the following sizes: (please provide art at actual size)
• Full page: 4 3/4” x 7 1/4”
• Half page horizontal: 4 3/4” x 3 3/4”
• Half page vertical: 2 1/4” x 7 1/4”
• Back cover (no bleeds): 4 1/8” x 4 7/8”
• Back cover (with 3 sided bleeds: top, bottom and left edges): 4 5/8” x 5 7/8”
• Doubletruck (no bleeds): 10” x 7 1/4”
• Doubletruck (with .25” bleeds): 11 1/4” x 8 3/4”
Media
• CD (MAC or PC)
• DVD
• Zip disk (Macintosh preferred)
• Emailed to: [email protected]
If you have any questions please contact the Eight art department at 602-496-2303.