Areas andServices

Areas and
> Ricardo Rospigliosi Ferro
Human Resources / Deputy manager
> Mercedes García Belaunde
Image and Communications Area / Head
> María Elena Aguirre Huamán
Treasury Area / Head
Ser
> Fabio Boudri Silva
Accounting and Budgets Area / Head
vices
> Minerva Mayorga Silva
Quality Management Area / Head
> Antonio Manzanares Gaitán
Coercive Collection Area / Head
> Patricia Vargas Rotta
Logistics and Heritage Control Area / Head
> Luis Martinez Aponte
Surveillance Area / Head
65
problems
Consumers can see their
solved
> Karim Salazar Vásquez
Citizens Attention Service / Head
> Karen Muñoz, César Herrera and Maria Cecilia Olivares
Citizens Attention Service / Staff
data_
THE NUMBERS DESCRIBE THE VOLUME, TIMELINESS AND EFFICIENCY OF THE CITIZENS
Attention Service, whose main goal is to guide users on procedures and formalities and meet and
solve consumer complaints, with the objective of reaching a conciliation agreement. Complaints
met at a national level throughout 2008: 11 982. Conciliation percentage: 92%.
SAC
[
152,791
12,000
users were met by the
Document Reception
Service in the year 2008.
more than in the
year 2007.
]
CITIZENS ATTENTION SERVICE
The Citizens Attention
Service (SAC) is present
in all Indecopi’s local
and regional offices
nationwide. In this way
it guarantees the quality
and uniformity in the
complaint services and
orientation to citizens.
T
he SAC offers the following services: consumption complaint
services, orientation in Intellectual Property and Competition, Document Reception and a Central Archive.
Likewise, it is in charge of the administration of Indecopi’s documents through
its distribution and custody.
MAIN ACHIEVEMENTS'08
In 2008 officials from the SAC offered
orientation to more than 236 000 citizens throughout the country through its
different offices or dissemination campaigns and informative modules.
Likewise, in coordination with the
Image and Communications Area
(IMC), the SAC participated in more
than 300 radio and television interviews, spreading the rights and obligations of the consumers.
The SAC has actively participated
in training suppliers, placing special
emphasis on the banking and financial
sectors, as well as the tourism sector.
Throughout the year they managed to
train close to 1 200 suppliers, among
banking officials, tourism agents and
personnel from Promperu in charge of
the Tourism Information Services.
Regarding the Central Archive,
guidelines were implemented for the
classification for the Access to Information of the documents transferred to the Archive, as a mechanism
to ensure the protection of the data
assets according to what is stipulated by the Security NTP ISO 17799
guidelines. In the same way, and in
coordination with the General Archive
of the Nation, the first documentary
exhibit of Peruvian invention patents
took place.
Another important aspect to point
out in 2008 is the document reception service through its windows that
serve a double purpose. Through this
service more than 150 000 users were
attended and more than 228 000 documents were received with a waiting
time less than eight minutes.
GOALS'09
In 2009 we plan to implement new
telephone communication software in
the call center. This cutting edge technology will allow us to establish management indicators, measure the true
demand of this service and carry out
the necessary adjustments in terms of
the institutions’ operational capacity.
>>>
67
data_
INDECOPI ACTIVELY TOOK PART IN TRADE NEGOTIATIONS ROUNDS OF FREE TRADE
Agreements subscribed during 2008 with Singapore, Canada and China, as well as the ongoing
one with the European Union - Andean Countries, specifically at work tables in reference to
Intellectual Property, Competence, Technical Obstacles to Trade and Trade Defense.
Likewise, during 2008 Indecopi took part in activities leading up to the implementation of a
Trade Promotion Agreement with the United States.
CRI
>>>
In terms of the coordination with
the decentralized offices, we plan
to closely monitor their activities
through the implementation of performance indicators and implement
a training plan that will address the
problem situation according to the
needs of each office.
GEG
SAC
CRI
IMC
AGC
Regarding the Document Reception Service, and taking into
consideration the validity of a new
legal framework on the subject of
trademarks, we plan to open an
additional multiple window to ease
the heavy paperwork.
On the other hand, the Central
Archive will promote the digitalization of documents Project in coordination with the Information Technology Management and will work
on the elimination of unnecessary
documentary heritage in order to
optimize the available space.
TECHNICAL COOPERATION AND
INTERNATIONAL AFFAIRS AREA
The Technical Cooperation
and International Affairs
Area (CRI) taps resources
from national and foreign
cooperation to strengthen
through projects, capacities
on matters such as
Consumer Protection,
Intellectual Property and
Competition.
T
he CRI is in charge of coordinating Indecopi’s participation
in international entities and forums on Competition and Intellectual
Property with the purpose of positioning the institution at an international
level.
Likewise, CRI coordinates the
participation of Indecopi's officials,
in their technical capacity, at Negotiation Rounds our country is promoting to the end of subscribing
trade agreements.
MAIN ACHIEVEMENTS'08
In November, the
CRI organized
the tenth edition
of the In-service
Training Program
for Latin American
Government
Institution Officials.
Due to the fact, Peru assumed the
Presidency of the Asia - Pacific
Economic Cooperation (APEC) in
2008. CRI’s activity, which started for this purpose in 2007, was
focused on planning and organizing meetings and seminars in
the framework of the Intellectual
Property Experts Group (IPEG)
and the Sub-Committee on Standards and Conformance (SCSC)
throughout the year, four meetings, two seminars, four plenary
meetings and a conference with
representatives of the 21 APEC
economies were carried out.
[
US$ 419,000
is the amount assigned for the second phase of the project on Strengthening Competition and
Consumer Protection Areas, COMPAL Program financed by the United Nations Conference for Trade and
In addition, Indecopi took part
in APEC’s Economic Committee
(EC). This enabled it to take part in
the preparation of a chapter on the
Economic Policy Report on Competition Policies in its different development stages.
For the benefit of the Inventions
and New Technologies Directorate
as well as the institution’s e-platform,
the CRI began the execution of the
Project “Implementation of a Technological Information Platform based on Patent Documents”, that will
enable Indecopi to obtain an electronic patent database. The project is
financed by the Inter American Development Bank (IDB), in its capacity
as administrator of the Korean Alliance Fund for technological knowledge
and innovation with a contribution of
US$ 354 600 for its execution.
In the Standardization area, the
expansion of the Access to Market and Integration Program was
achieved through Standardization
(NOREXPORT), and in view of the
good results obtained, it was possible to increase the IDB contribution
through an addendum that extends
its execution period up to June 8th
]
2009. Likewise, it was possible to
increase the cooperation from US$
387, 0000 to US$ 850,000.
In November, the CRI organized
the tenth edition of the In-house Training Program for Latin American Officials Government, which gathered
professionals from Competition and
Intellectual Property agencies of the
region in Lima.
GOALS'09
It is expected to have a patents eplatform, which will serve as a basis
for the following automation processes in other Indecopi areas.
Within the framework of activities scheduled for 2009, it is expected to create awareness in micro and small enterprises (Mypes)
on the importance of adapting their
processes and products to already
established and internationally acknowledged standards. Likewise,
training will continue for Mypes technicians, business associations,
evaluators, auditors, training centers and independent consultants
through a course on how to interpret standards and guidelines.
69
IMC
IMAGE AND COMMUNICATIONS AREA
The Image and
Communications Area
(IMC) focuses on the design
and execution of image and
dissemination strategies for
the services that Indecopi
offers citizens in order to
generate trust, credibility
and solid positioning.
GEG
SAC
CRI
IMC
AGC
“Indecopi within
reach” offered
relevant information
on the issues
of institutional
competition,
serving more than
1,400 users at
informative booths
set up in shopping
centers such as
Plaza San Miguel,
Mega Plaza and
Plaza Jesus Maria.
T
he IMC has a Press and Communications Unit (UPC) that is
responsible for the dissemination
of institutional activities that promote
competition, free trade and protect intellectual property in Peru. It also has an
Information and Documentation Center
(CID) responsible for managing and offering information services to the public.
MAIN ACHIEVEMENTS'08
In 2008, the IMC organized more than 60
institutional events, among which were
the “Indecopi within reach” campaign,
whose goal was to develop a close relationship with the public by attending to
their questions and complaints. “Indecopi
within reach” offered relevant information
on the issues of institutional competition,
serving more than 1,400 users at informative booths set up in shopping centers
such as Plaza San Miguel, Mega Plaza
and Plaza Jesus Maria.
Similarly, in order to disseminate
the importance of defending consumer
rights, Indecopi scheduled special activities for World Consumer Rights Day.
Among these activities was the recognition of companies and media that,
according to the public, offer the best
service to consumers.
As always, Intellectual Property
Week was celebrated in april in order to create awareness among citizens of the harm caused by piracy,
highlighting the importance of respecting intellectual property rights.
The traditional destruction of pirated
material was carried out, as well as
the recognition of various national artists and businesspeople.
Additionally, the Image and Communications Area coordinated the preparation
of a nationwide market study in order to
evaluate the institution’s image and positioning, and thus establish communications strategies for 2009.
It should be noted that the
institution’s presence in the media was
strengthened thanks to the management of the radio stations of leading
broadcasters on the outskirts of Lima
(Radio Stereo Villa in Villa El Salvador;
Radio Comas; Radio Canto Grande in
San Juan de Lurigancho; and Radio
Maria in Lince), and the ongoing presence on the national program “The
Consumer´s Voice” on CPN Radio.
In this sense, the UPC achieved significant dissemination of issues relevant to
Indecopi in the media of the capital city,
[
24,641
document consultations
registered by the Information
and Documentation Center.
351,788
visits to the Virtual
Library.
]
with a total of 1,740 news items published in newspapers, 542 radio interviews and 124 televised interviews.
GOALS'09
The IMC will continue to organize
campaigns and events that generate
direct contact between Indecopi and
the public in order to disseminate its
institutional services and reinforce
the good image of the institution.
Furthermore, the UPC plans to
hold training workshops for journalists
around the country. Through virtual teleconferences, the heads of Indecopi’s
Regional Offices will be trained in the
appropriate dissemination of news
items in their respective cities.
Similarly, a new radio station will
be established in the Constitutional
Province of Callao.
Following this same line, the CID
will expand access to information
through the design of a new Reference Service, as well as the publication of specialized electronic
bulletins, catalogues and guides by
sector, which will arrive through the
Company Alert System.
71
AGC
QUALITY MANAGEMENT AREA
GEG
SAC
CRI
IMC
The Quality Management
Area (AGC) promotes
the improvement of the
processes and services
offered by Indecopi through
the continuous maintenance
and evaluation of its Quality
Management System. To do
this, it carries out internal
audits twice a year and is
responsible for proposing,
developing and monitoring
activities related to plans,
policies and strategies aimed
at improving the quality of
the processes and services
provided by the institution.
AGC
With the support provided
by the AGC and thanks
to the dedication of the
institution’s collaborators,
Indecopi’s ISO 9001
certification was
maintained.
I
n sum, AGC seeks to ensure that
Indecopi is a model of international
management and service, contributing to the well-being of society.
The following stand out among the
AGC’s principal functions:
Disseminate, maintain and improve the
Quality Management System (SGC), implemented in accordance with ISO 9001,
as well as the institution’s Quality Policy;
direct the Management System implemented by the National Metrology Service
in accordance with ISO/IEC 17025; advise
the agencies on how to implement, maintain and improve the SGC; and provide
the Management with the necessary information to review the Quality System, as
well as to disseminate the results among
the members of the Quality Committee.
MAIN ACHIEVEMENTS'08
In 2008 the AGC was able to reinforce the knowledge of its internal quality
auditors by holding a workshop on auditing techniques in May.
Additionally, with the support provided
by the AGC and thanks to the dedication and commitment of the institution’s
collaborators at all levels, Indecopi’s
ISO 9001 certification was maintained,
as well as the ISO/IEC 17025 accredi-
tation for the temperature laboratory of
the National Metrology Service.
During Quality Week 2008, the Quality
Management Committee of Peru, whose
secretary is in charge of the Industrial Development Center of the National Society
of Industries (SNI), recognized Indecopi as
one of the institutions that has renewed
the certification of its Quality Management
System two consecutive times.
We were also able to incorporate six of the
seven local Indecopi offices into the internal quality auditing processes. The scope
of this internal evaluation was broadened
in the regional office of La Libertad to incorporate Consumer Protection cases.
GOALS'09
Maintain and expand the team of internal
quality auditors, adapt the Quality Management System to ISO 9001:2008; maintain and renew Indecopi’s ISO 9001 certification; systematize the activities of the
agency itself; improve the dissemination
mechanisms of the Quality Management
System; and finish adapting Indecopi’s
documented procedures to the regulatory
changes resulting from the signing of trade
promotion treaties and from changes in the
legislation relating to the functions of the
various agencies of the institution.
73
trained
We have new equipment,
staff
and improved facilities.
> José Dajes Castro
National Metrology Service / Head
> Galia Ticona and Gustavo Burnes
National Metrology Service / Staff
SNM
[
7,788
calibrations performed by
the SNM in 2008
]
NATIONAL METROLOGY SERVICE
The National Metrology
Service (SNM) is in charge
of safeguarding, protecting
and maintaining the
national measurement
unit standards. The SNM
also offers calibration
services for equipment and
measuring systems of the
industrial, commercial and
scientific sectors.
The work of the National
Metrology Service goes
from defining the accuracy
of small and industrial
scales, to defining the
criteria used to measure the
volume and performance
of natural gas, to evaluating
the measurement and
calibration systems of
companies that provide
those services.
MAIN ACHIEVEMENTS'08
Optimizing the existing calibration
services
With new equipment, trained personnel
and improved facilities, the SNM has
performed a greater number of calibration services in 2008 than in previous
years, reaching 7,788 calibrations.
Thanks to the support of the German Technical Cooperation (PTB), negotiations were initiated to implement a
basic infrastructure for the performance
of calibration services for natural gas
meters for domestic and industrial use.
To this end, the SNM has received technical assistance from consultants from
Mexico, Germany and Brazil.
In August, the SNM held the International Chemical Metrology Seminar
in Cusco. This activity was part of the
Strengthening of Chemical Metrology
Infrastructure-Apec project, in which
more than 15 representatives of the
Asia-Pacific economies participated.
Additionally, in 2008 the International
Seminar “Developing Strong Metrology
in the Region” was held, as well as the
Regional Workshop “Theoretical and
Practical Aspects in the Measurement
of Potable Water.”
GOALS'09
The National Metrology Service hopes to become an associate member of the General Conference on Weights and Measures (CGPM)
and to sign a Mutual Recognition agreement
with its Committee (CIPM - MRA) in 2009. This
will allow SNM to broaden its technical competencies, which will lead to the facilitation of
international trade. Specifically due to its incorporation into the BIPM, the SNM is planning to
carry out a seminar with international experts
to be held for the first time in Peru on May 20,
2009, World Metrology Day.
Later, from October 25 to 30, the General
Assembly of the Inter-American Metrology
System (SIM) will be held in Lima, with the
participation of more than 30 representatives
of the Metrology Institutes of the Americas. A
series of meetings and seminars will be held
throughout the week.
The SNM has set the approval of the Legal
Metrology Regulations as an objective for 2009
for vehicle speed monitors (cinemometers) and
breathalyzers (ethylometers), as well as the implementation of the Time and Frequency laboratory that will allow the (official) Peruvian Time
to be established. It also plans to inaugurate
the Chemical Metrology labs, and hopes to
offer a durometer calibration service as well as
Distilled Water, pH and conductivity materials,
among others, as certified material.
75
Profile of
Executives
GENERAL MANAGEMENT
Ana María Capurro Sánchez
GENERAL MANAGER (until 02.29.2008)
Lawyer by the Pontificia Universidad Católica
del Perú (Pontifical Catholic University
of Peru). At Indecopi she has worked as
Technical Secretary of the Antidumping
and Countervailing Duties Commission and
the Repression of the Unfair Competition
Commission. (1993-1995). She was an
advisor of the Board of Directors from the year
1998 to 2000. Her position was Technical
Secretary of the Intellectual Property Court
from November 2000 until September 2006.
On October 1st, 2006 she was promoted to
the position of General Manager.
Eduardo de la Piedra Higueras
GENERAL MANAGER (since 03.01.2008)
Business Administrator from the University
of Lima, with Post Graduate Studies in
Marketing from London University and
diverse specialty courses from ESAN
and the Kellog University in the United
States. He has followed training courses in
Management, Marketing, Planning, Quality
and Sales at Training Center at Xerox
Company in Washington. Between 1971
and 1976 he worked as a representative
Assistant at the Bank of Boston in Nicaragua,
United States and Mexico. From 1979 until
1988 he was the Finance Director at Xerox
in Peru, and in 1989 he took on the position
of General Manager in such company until
the year 2002. During the years 2003 and
2004 he exercised the position of Director of
Finances and Information Technology at the
Xerox Company in Brasil, with venue in Rio
de Janeiro.
INSTITUTIONAL SUPERVISORY
BODY
ADMINISTRATION AND
FINANCES MANAGEMENT
Oscar León Llerena
Eduardo de la Piedra Higueras
ADMINISTRATION AND FINANCES MANAGER (until
02.29.2008)
Business Administrator from the Universidad de
Lima (University of Lima). Has a Post Graduate
Degree in Marketing from the London University
and has followed diverse specialty courses at
ESAN and at Kellogg University in the United
States. He has taken training courses in
Management, Planning, Marketing, Quality
and Sales at the Training Center of the Xerox
Company in Washington. Between 1971 and
1976 he worked as a representative Assistant
of the Bank of Boston in Nicaragua, United
States and Mexico. From 1979 until 1988 he
was the Finance Director at Xerox in Peru, and
in 1989 he took on the position of General
Manager in such company until the year 2002.
During the years 2003 and 2004 he exercised
the position of Director of Finances and
Information Technology at the Xerox Company
in Brasil, with venue in Rio de Janeiro.
AUDITOR
Certified Public Accountant by the
Universidad Nacional Federico Villarreal
(National University Federico Villarreal).
With specialization studies in Finances and
Control from the Universidad del Pacifico
(Pacifico University), and Auditing Studies
from the Universidad de Lima (University of
Lima). Master’s in Business Administration
by the Universidad Peruana de Ciencias
Aplicadas (Peruvian University of Applied
Sciences).
Dhenis Cabrera Garrido
ADMINISTRATION AND FINANCES MANAGER (since
03.01.2008)
Lawyer, graduated from the Universidad
Catolica del Peru (Catholic University of
Peru), with Post Graduate studies in Business
Marketing at CENTRUM (Business College
from the Catholic University of Peru) and
specialization studies in Foreign Trade from
the National School of Customs. He has
worked as Manager of Administration and
Finances at OSITRAN. He was appointed
Manager from March 1st to July 31st, 2008.
Patricia Dávalos Moscol
HUMAN RESOURCES DEPUTY MANAGER (until
03.02.2008)
Industrial Engineer from the Universidad
de Lima (University of Lima). Postgraduate
studies in the Master’s Program of Business
Administration from ESAN University.
Ricardo Rospigliosi Ferro
HUMAN RESOURCES DEPUTY MANAGER (since
03.03.2008)
Bachelor in Chemistry by the Universidad
Catolica del Peru (Catholic University of
Peru). Post Graduate Degree in Human
Resources Management from ESAN.
Director of the Peruvian Association of
Human Resources from 2002 to 2004.
Tax Administration Service (SAT), Banco
Financiero del Perú, Informática y Gestión
Empresarial, COFIDE, Gold’s Gym.
Patricia Vargas Rotta
Víctor Pacheco Postigo
Administration by the Universidad Inca
Garcilaso de la Vega (Inca Garcilaso de
la Vega University), with specialization
studies in Purchasing Management at the
Post Graduate School of the Universidad
Peruana de Ciencias Aplicadas (UPC)
(Peruvian University of Applied Sciences).
HEAD OF THE DATA PROCESSING AND SYSTEMS AREA
(since 11.24.2008)
Electronic Engineer from the Universidad
Nacional de Ingeniería (National Engineering
University). With postgraduate studies
in information technology, business
administration and financial management.
He has worked at public and private
institutions, in management positions related
to information technology, production and
administration.
TECHNOLOGY
Juan Domingo Pereyra Vela
Fabio Boudri Salas
HEAD OF THE LOGISTICS AND HERITAGE CONTROL AREA
HEAD OF THE ACCOUNTING AND BUDGETS AREA
(until 02.15.2008)
Economist from the Universidad Nacional
Mayor de San Marcos (National University
of San Marcos), with a Master’s degree
in National Planning and Development
and Foreign Trade from the Universidad
Nacional de Ingenieria (National
Engineering University). Has worked as
General Manager at Cía. de Negociaciones
Mobiliarias e Inmobiliarias (Real Estate
Negotiations Company), a Private Law
state-owned company belonging to
FONAFE, where he was in charge of the
management and achievement of the
recovery objectives of the company.
Certified Public Accountant by the
Universidad Ricardo Palma (University
Ricardo Palma). With 13 years of
experience in Auditing, Accounting and
Budgeting, at Institutions such as: National
Controller’s Office, Harsen Holm – Coopers
& Lybrand.
Norma Edith Córdova Rodríguez
HEAD OF THE DATA PROCESSING AND SYSTEMS AREA
(until 08.08.2008)
Bachelor’s in Computer Science by the
Universidad de San Marcos (University of
San Marcos), Master’s Degree in Business
Administration from ESAN. Experience
in merger processes, implementation
of central stations, planning and Project
management in public and private sector
companies such as the Labor Bank,
Catholic University Sapientiae Venues,
HEAD OF THE LOGISTICS AND HERITAGE CONTROL AREA
(since 11.01.2008)
Bachelors Degree in Business
Luis Martínez Aponte
HEAD OF THE SURVEILLANCE AREA
Lawyer from the Universidad Catolica del
Peru (Catholic University of Peru), with a
Master’s degree in Intellectual Property and
Competition from the Universidad Catolica
del Peru (Catholic University of Peru). Has
worked as an Assistant Manager at the
Copyright Office, specialist in Intellectual
Property subjects.
Antonio Manzanares Gaitán
HEAD OF THE COERCIVE COLLECTION AREA
Lawyer from the Universidad de San Martín
de Porres (San Martin de Porres University),
with postgraduate studies in Economic
Regulation, Consumer Protection, Industrial
Organization and Competition Policies.
Master’s studies in Law, with a major in
Intellectual Property and Competition from
the Pontificia Universidad Católica del Perú.
Business Management Master’s studies
from the Universidad del Pacifico (Pacifico
University) and Master’s studies in the
Recovery of Coactive Credit and Collection
from the PUCP (Pontifical Catholic
University of Peru).
>>>
77
María Elena Aguirre Huamán
LEGAL MANAGEMENT
CITIZENS ATTENTION SERVICE
HEAD OF THE TREASURY AREA
Public Accountant from the Universidad
Ricardo Palma (Ricardo Palma University),
with a diploma in Government Financial
Administration from the Universidad
Nacional Mayor de San Marcos (San
Marcos National University). With 11 years
Rodolfo Castellanos Salazar
Karim Salazar Vásquez
LEGAL MANAGER
HEAD
Lawyer, graduated from the Pontificia
Universidad Católica del Perú (Pontifical
Catholic University of Peru), with Post
graduate studies in Procedural Law and
Lawyer from the Universidad de San Martín
de Porres (San Martin de Porres University),
graduate from the Master’s in Law of
Competition and Intellectual Property of
of professional experience in financial areas
such as Accounting and Treasury.
Commercial Law from the University of
Salamanca and Competition Law from the
Escuela Iberoamericana de Defensa de
la Competencia (Iberoamerican School of
Competition Defense), Spain. Ex Member
in the Board of Solution of Controversies
of OSITRAN, ex member of the Board of
Directors of OSINERG and ex member of
Indecopi’s Board.
the Pontificia Universidad Católica del Perú
(Pontifical Catholic University of Peru).
Extrajudicial conciliator accredited by the
Ministry of Justice.
ECONOMIC STUDIES
MANAGEMENT
José Tavera Colugna
MANAGER
Economist from the Pontificia Universidad
Católica del Perú (Pontifical Catholic
University of Peru); with a Master’s and
PhD from the University of Illinois, UrbanaChampaign, United States. Economics
Professor from the Pontificia Universidad
Católica del Perú (Pontifical Catholic
University of Peru).
TECHNICAL COOPERATION AND
INTERNATIONAL AFFAIRS AREA
Sonia Papi
HEAD (since 04.01.2008)
Bachelor of Arts in Private Law by the
University Jean Moulin; Lion III, Master’s in
International Society Law and Community
Law from the same university. Has worked
at the Nation’s District Attorney Office as
Manager of Projects and International
Technical Cooperation area (2001-2008),
and as Coordinator of the Public Ministry
before the Commission of Truth and
Reconciliation (2001-2003).
IMAGE AND COMMUNICATIONS
AREA
Mercedes García Belaunde
HEAD
Social communicator from the Universidad
de Lima (University of Lima). Carried out
Master’s Studies in Communications
from the Pontificia Universidad Católica
del Perú (Pontifical Catholic University
of Peru). Until February 2007 worked as
member and Commercial Manager of
Compulso – Consulting Firm in Corporate
Communications. Has participated in the
editing of television news reports and
written communication means. Was editor
of the Consumer Defense section from
El Comercio Newspaper. She has worked
as a professor at the undergraduate level
at the Pontificia Universidad Católica del
Perú (Pontifical Catholic University of Peru).
Likewise, she has participated as a speaker
and conference lecturer at a national and
international level, on subjects related to
Consumer Rights. Was member of the
Commission of Consumer Protection of
Indecopi from December 26th, 2003 to
February 10th, 2007.
PRESS AND
COMMUNICATIONS UNIT
Marcelo Olguín Aguilar
HEAD (until 01.08.2008)
Bachelor of Arts in Journalism from the
School of Journalism Jaime Bausate y
Mesa, with a Master’s degree in Marketing
and Commercial Management from the
Postgraduate school of the Universidad
Peruana de Ciencias Aplicadas (UPC)
(Peruvian University of Applied Sciences)
and the Escuela de Organización Industrial
de España (EOI) (Industrial Organization
School in Spain).
Carlos Hernández Suárez
HEAD (since 04.23.2008)
Bachelor of Arts in Communications, by the
Universidad de Piura (University of Piura).
Master’s degree in Marketing and Commercial
Management by the Business School EOI
of Spain in agreement with the Universidad
Peruana de Ciencias Aplicadas (Peruvian
NATIONAL ACCREDITATION
SERVICE
University of Applied Sciences) (2005).
in Economics from ILADES-Georgetown
University. Has worked at international,
public and private institutions in
management positions.
DOCUMENTATION CENTER
Augusto Mello Romero
HEAD (since 09.01.2008)
Economist from the Pontificia Universidad
Católica del Perú (Pontifical Catholic
University of Peru). With masters studies
Luz Tellería Segalá
HEAD
Bachelor of Arts in Library Science and
Information Technology by the Library Science
and Information Technology School of the
Universidad Nacional Mayor de San Marcos (San
Marcos National University).
AREA OF PROMOTION OF
COMPETITION AND INNOVATION
Juan Rodríguez Guerra
HEAD (until 05.20.2008)
Lawyer from the Universidad de Lima
(University of Lima) and Master’s in Business
Administration (MBA) granted by the Notre
Dame University, Indiana, USA.
OFFICE OF DESCENTRALIZED
SERVICES
Freddy Freitas Vela
HEAD
Abogado por la Pontificia Lawyer from the
Pontificia Universidad Católica del Perú
(Pontifical Catholic University of Peru).
Studies in Strategic Management from
Kellogg Graduate School of Management,
Northwestern University, United States.
NATIONAL METROLOGY SERVICE
José Dajes Castro
HEAD
Mechanical Engineer by the Universidad
Nacional del Callao (National University of
Callao). Masters in Business Administration
by the Universidad San Ignacio de Loyola (San
Ignacio de Loyola University). Has received
training at the Metrological Institutes in
Europe and the United States. Representative
of Peru and Member of the Technical
Committee of the Metrology Interamerican
System.
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