Presentation

The Travel Transaction
How Technology Can Lower Cost and Increase Profit
Presented by James Dargan & Tracey Walsh
Does This Sound Familiar?
Look/Sound real to you??
What is the average “Call to Booking” ratio?
The average is 3.5 times before a person takes
their trip
The average Travel Agent Salary is: $31,500
The average transaction fee is:$30.00
Average Cost of Doing Business
Average on-line “Call to Booking” ratio:
Between .45% – .65%
Average on-line transaction fee is:
$10.00 - $15.00 (Touchless)
How many of you are under pressure from your
customers to reduce your transaction fee?
Cost of doing business
Information gathering and creating a new
reservation will average 45 minutes
Agent salary @ $31,500
Your Cost is: $11.36
Two things are obvious
As long as you are driving touchless
transactions, On-Line is more profitable
Telephonic reservations are still being
preformed as they did 25 years ago
Unbundled Pricing
How many of you have unbundled your
Telephonic transaction fee, similar to the OnLine fees that you charge?
???
What is stopping you?
The Future is NOW!
What if we were to tell you that tools exist today
that will reduce and track your work effort
– Your touch points?
– Your calls?
– Your counselor non selling productivity?
Question---How many of your RFP’s today are
asking for information on price points or un-bundled
pricing?
Technology That Will Reduce Your Cost
Flight Options
Check flight schedules via web or your
Resmail set
Voice Recognition Technology
Schedules
Cancel Reservations
FliFo
Itinerary
Tracking Changes
In order to look at the profitability of your
business/customer you need to be able to
measure and track the work effort
TRACS
Web based agent interfacing tool
Can be used to track customer calls or agent
non-selling activities
TRACS-Call Tracking
Web based call tracking entry form
TRACS-Call Tracking
Enter Record Locator, select search
TRACS-Call Tracking
Top of the form populates with information that was collected when
reservation was placed into iBank
TRACS-Call Tracking
Select “Caller”
TRACS-Call Tracking
Select “Reservation Type”
TRACS-Call Tracking
Select “Service Provided”
TRACS-Call Tracking
Select “Save”
TRACS Productivity Tracking
Web based productivity tracking form
TRACS Productivity Tracking
Enter Record Locator, select search
TRACS Productivity Tracking
Top of the form populates with information that was collected when
reservation was placed into iBank
TRACS Productivity Tracking
Select “Action Source”
TRACS Productivity Tracking
Select “Action Reason”
TRACS Productivity Tracking
Select “Action Taken”
TRACS Productivity Tracking
Select “Save”
Additional Telephony
Cancel reservation
Flifo
How Can You Bill?
Currently you only bill off of invoiceable events
that are captured in the back office
Easy Fee, allows you to automate the process
and bill the applicable fee
TRACS = iBank
Feed can be set-up outbound