- Creative Robot

Gennaro
Nasti
NEAPOLITAN LUXURY GOURMET PIZZERIA
A JOURNEY OF TASTES WITH GREAT EMOTIONS
Gennaro Nasti
THE CONCEPT
Neapolitan Luxury Gourmet Pizzeria
by the master Chef Gennaro Nasti
The signature cuisine, the ingredients of the highest quality and the best techniques of cooking and baking
with the entrepreneurship philosophy of the Exosphere learning and problem solving community
THE FLAGSHIP PIZZERIA IN SANTIAGO, CHILE
Gennaro Nasti
THE PIZZA
Neapolitan Gourmet Pizza
Neapolitan pizza embodies the essence of what
authentic Italian pizza should be; soft,
well-cooked, fragrant and enclosed in a high, soft
edge
of
crust.
Specific
prepa-
ration, ingredients, and method of cooking are
essential to recreating the tradition of pizza as it began in Naples.
The gour me t pi zza is an unique concept
where the creativity and the innovation of
Gennaro Nasti meets the best ingredients and recepies of Italy and the local market.
Besides the gourmet pizza there will be a whole range of gastronomic specialties of the best Italian cuisine (focaccia, panini, panzerotti, parmigiana, ecc ecc)
GENNARO NASTI
“My pizza is a journey of tastes
with great emotions”
Gennaro Nasti
He is a master teacher in the most important
traditional pizza schools, having tw enty year s
exper i ence in cooking the Pizza according to
Neapolitan ancient way. In 2012, he came in second
at the 11th Wor l d Pi zzai uol o (Pi zza Chef )
Champi onshi p and he is a member of the Italian
Chefs Association. He was born and raised in
Naples, and ever since he was young he dedicated
himself to this ancient art, a substantial part of Italian
eating culture. He worked in several ancient pizzerias
in his town, which are considered apprenticeship
workshops for many modern pizza masters. Thanks
to his passion and creativity, he became a point of
reference for the “ Pi zza Napol etana Sgt”
(Traditional Speciality Guaranteed), not only in Italy,
but also in the world, he has worked and taught in
Spain, United States and France and he is constantly
innovating the new frontiers of the italian cuisine.
EXOSPHERE
Gennaro Nasti
Exosphere is a learning and problem solving community founded in Chile in September 2013 that puts entrepreneurs at the center
of its mission. In Exosphere we understand that the greatest challenge to succeed as an entrepreneur is not a lack of knowledge, talent, or capital, but to have the discipline to t ol erat e uncert ai nt y and ambiguity inherent to the process.
Antonio Manno, Leonardo Fr accalvi er i and Dom enico Caf archia, members of
the Exosphere community will manage the flagship store and the expansion of the
Concepts. They share wide, profound, and international experiences in managing companies and startups in the Italian food and restaurant related businesses.
THE COMPETITIVE ADVANTAGES
The quality of the business model The market leader in the luxury gourmet pizza
The high demand of the market
The high offering of the specific Italian know-how due to the
economic environment
Continuous innovation and research
High quality, healthy ingredients, different flours for allergies
The vast know how of the founders
Gennaro Nasti
Gennaro Nasti
THE MARKET
THE MARKET
Financial stability, favorable tariffs, and a population with increasing purchase power have made Chile an attractive
market for high-end brands, Santiago is considered the pole of luxury Latin America market
1st in Latam, 7th in the world Index of Economic Freedom (The Heritage Foundation)
First member of OECD from South America since 2010
4th lowest public debt in the world
100% private pension system
1st in Latam, 31st in the world The Global Competitiveness Report (World Economic Forum)
1st in the world for international trade agreement
THE PIZZERIA
Gennaro Nasti
VITACURA
The pizzeria will be
positioned at the high end of
the market. Seating will be
limited to 100 patrons.
The building, approximately 150m2, will be located in the
district of Vitacura, one of the most expensive and
fashionable areas of Santiago.
Vitacura is at the center of the other expensive and
fashionable districts of Santiago: Las Condes, Lo
Barnechea, El Golf, and La Dehesa with an aggregate
population of almost one million of inhabitants.
FINANCIALS
CURRENCY: USD
Gennaro Nasti
Gennaro Nasti
KEY INDICATORS 1 YEAR
228%
36%
ROS
623%
ROI
86%
ROA
182%
ROE
TURNOVER
Gennaro Nasti
EXPANSION
EXPANSION
During the first three years, focusing on the continuous experience and iterations of the flagship store,we will
expand the concept developing other variations of the luxury italian cuisine (Lean Start up Methodology)
Franchising in Chile and LatAm
Street food High Quality Retail Store
Biz Developments focused on the high quality italian cousine
Gennaro Nasti
VALUATION AND INVESTOR SHARES
CA S H F LO W
C A PITAL NE ED
SHARES
THE EXIT
A. Raising the free cash flows and tapping them –
With venture-backed deals it is paying dividends;
with small businesses its retained earnings and with
corporate entrepreneurship, it’s enhancing the
earnings of the shareholder.
B. Private sale for debt, cash, and/or equity to the
management team – a leveraged management
buyout or management buyout.
C. Sell shares to other investors or considering a new
funding round for expansion and selling shares to
new investor or venture capital fund,
Gennaro Nasti
D. Marketing to a financial buyer – To a private
equity group or a venture capital organization,
either to be reconstituted and merged with one of
their portfolio firms and sometimes to be operated
as a stand alone.
E. Merger or acquisition – Organization from other
parts of the world could buy the venture.