HYUNDAI VERNA. A CLASS APART.

advertorial
HYUNDAI
VERNA.
A CLASS
APART.
With the 2014
model Verna,
the magic gets
even better.
Cars have been a part of our lives for over
glamorous supermodel looks is a car that has
a hundred years. What began as horseless
the fiscal sensibilities of a thrifty housewife.
carriages has today become a showcase of
Moreover, Hyundai’s commitment to you
modern technology and design. And an
does not end with a car. Behind every car
integral part of our social structure. In fact,
stands Hyundai’s expansive service network.
cars have become so ubiquitous that we
With the 2014 model Verna, the magic gets
hardly give them a second thought, until the
even better. The Verna is now even more
time comes for us to buy a car.
Think about it, what is a car? In a nutshell,
modern, more premium and more value than
ever before.
it’s a passenger-carrying ground vehicle,
typically with four wheels powered by
DESIGN, THE HYUNDAI WAY.
an engine that transports you between
Indians love design. While we might
places. That, in essence, is how most people
appreciate Nordic elegance or Oriental
look at cars.
simplicity, the design ethos that runs in our
Hyundai looks at cars a little differently.
blood is one of complexity and exuberance.
A car is not just a means of commute, but
You can find it in the architecture of our
rather an instrument of making your life
monuments and temples, you can see it in the
better. It drives you to capitalise every
cut and colours of our clothes, you can find
opportunity and realise your full potential.
it in our traditional motifs and symbols. Our
It’s a vehicle of love and laughter with family
designs are more than just decoration. They
and friends. It’s a reflection of your values
are infused with meaning and symbolism.
and beliefs. At Hyundai, cars are not just
Good design talks to us.
about technology and design, but about using
In today’s market, where cars are designed
technology and design to work for you. At
to the dictums of economics, Hyundai’s set
Hyundai, a car is not a symbol of power, but a
the cat amongst the pigeons with its organic
machine to empower you.
The Hyundai Verna is an excellent example
of this Hyundai philosophy. The Fluidic Verna
was launched in 2011. And in three years,
Fluidic design. And one of the best examples
of this is to be found in the lines of the
Hyundai Verna.
But what is this Hyundai’s design philosophy,
it has proved its métier and mettle in our
the much celebrated ‘Fluidic Design’? It’s a
unforgiving and arduous operating conditions.
style that celebrates the harmony between
Customers discovered that beneath the
man and nature. This design philosophy
Eagle-eye head lamps
Fog lamps
Chrome outside door handles
Rear combination lamps
Outside mirrors with side repeaters
Rear parking camera
celebrates the natural rhythm of life. It is a
design that engages the senses. And drives you
not overshadow you with its presence. The
rhythm that flows in harmony with nature.
towards a vision of the future. The result is a
Hyundai Verna is not an ostentatious lifestyle
Hyundai’s new design philosophy gives
car that doesn’t just take you places, but takes
statement, but a well-designed life tool. An
substance to this fluidity, hence the monicker
you there with grace and panache.
‘Fluidic Design’. The flow of design is not just
instrument fashioned to facilitate your day.
The Verna is a reflection of your values, a
India’s love affair
with the Hyundai Verna.
of your dreams and an extension of your life.
is standing still. It translates the many shades
This design philosophy dictates that the
The Verna is designed to complement your
of life into a natural, intuitive and unique
Verna is designed to underline your signature,
style. It is this that has made over 2,47,000
harmonious, but also dynamic, creating the
illusion of movement even when the Verna
signature of your achievements, a realisation
New Fluidic Verna interior
Y-shaped crash pad
2-Din audio system
Automatic transmission
Clean air-cluster ionizer
USB + iPod + Aux
Sunglass holder
Rear seat armrest with audio remote
their partner in their life journey. Yes, that’s
mirrors with in-built LED turn indicators,
can make your journey arduous and tiring.
rich knit-embossed fabric of the sun visor,
this is the full-auto air-conditioning system
Continuing commitment
to excellence.
right; two lakh forty-seven thousand people
the chrome pull-type door handles, the dual
In this exhausting environment, the Verna
incorporating a pocket-type ticket holder and
that you can opt for when you buy the Verna.
The Hyundai Verna story is far from complete.
vanity mirror.
people across India choose the Verna as
small design details; the body-coloured side
with the chaotic traffic and rough surfaces,
armrest. The fabric-lined sunglass holder. The
the best-in-class experience. An example of
have chosen to put in their trust and hard-
chrome exhaust pipes, all add to the Verna’s
provides you an oasis of serenity. Open
earned rupees on the Verna. The reason is
visual flair. Look at it from the rear; the bumper
the door and take a seat. The metallic hue
not hard to see.
with rear reflectors and the wrap-around rear
garnished with luxurious detailing creates
lamps add to the desirability quotient. Little
an inviting air. The plush, beige leather-
Little details that
make great design.
If the driver and passenger want different
This journey is not over. As the Hyundai
settings and temperature, this system will
family continues to expand, the company’s
That is why the Verna multiplies your delight
take care of it. So each person can adjust
commitment and responsibility to its
with its commodious cabin. There is ample
their temperature to their liking.
customers continues to grow. The 2014 Verna
You cannot have too much of a good thing.
Moreover, every Verna comes with a clean
wonder then that the Verna scores so high on
upholstered seat and door covers, along
room here for your family and friends. Even
the Indian customers’ list. Having said that,
with the black glossy trim, give it a
XXL-size occupants will find no reason to
air-cluster ionizer that keeps the cabin air
fresh and healthy.
Look at the Verna from any angle, and you see
the Indian customer is perhaps one of the
sophisticated touch. The cabin design
complain. The ride is plush and supple as the
the face of tomorrow. Look at it from the front;
most demanding in the world. And Indian
continues the sweeping organic theme that
suspension works efficiently to fool you into
the regal hexagonal chrome front grille gives
customers demand substance, not just style.
creates a soothing ambience within. Then
thinking that the roads have improved.
it a majestic mien. The projector headlight is
there are those little details that add up to
For entertainment, the Verna is equipped
with a remote-controlled 2-DIN audio
is just one of the many initiatives Hyundai has
launched to make its customers’ lives better.
The popular Verna in its 2014 avtaar is now
even better and is drawing even more rave
reviews. So what else is better in this car?
system that plays everything from CDs to
What about the engines? The performance?
Creating a
cocoon of comfort.
And all the other questions you have? We will
The air-conditioned glove box. The sliding
The best-in-class
experience.
MP3s. It also supports iPods and USBs. So
luxury during the daytime, especially with
whatever format your music is in, you can
explore the other facets of the Hyundai Verna
the newly added LED positioning lamps. The
The heat and dust of India’s roads, coupled
function and the storage space in the centre
Hyundai believes in giving its customers
enjoy it in your Hyundai Verna.
in our forthcoming issues.
a two-piece bezel design that adds a touch of
make your drive that much more comfortable.