Clin d`oeil magazine struts runways all over the world to br

QUEBEC’S FIRST FASHION MAGAZINE
Paris, London, Milan, New York: Clin d’oeil magazine struts runways
all over the world to bring readers news on the latest fashion
trends and creations from the world’s greatest designers.
Clin d’oeil nurtures women’s enthusiasm for fashion and beauty,
with glamour photo features, several pages of shopping guides,
and columns on all the latest fragrances, beauty products,
makeup and hairstyles.
A meeting point of fashion and culture, Clin d’oeil offers interviews,
profiles, suggestions of things to see and do on the cultural scene,
as well as thought-provoking topics and reports
on major issues in society.
READERSHIP PROFILE
80% are female
55% are between 25 and 54
Average age: 38
Average household income: $67,973
Source: PMB Fall 2010, Total Canada 12+
THE LARGEST GROUP OF FASHION AND BEAUTY
PRODUCT CONSUMERS IN QUEBEC
TARGET GROUPS
702,000 READERS PER MONTH
READERSHIP
% READERS
INDEX
Women 18-24
60,000
10%
201
Women 18-34
147,000
24%
199
Women 18-44
296,000
49%
198
Women 25-54
265,000
44%
184
Source: PMB, Fall 2010, French Quebec 12+
NATIONAL RATES
FREQUENCY
1x
3x
6x
9x
12x
(-3%)
(-6%)
(-9%)
(-12%)
4 COLOURS
FREQUENCY
1 PAGE
8,955
8,685
8,420
8,145
7,880
12 issues per year
DOUBLE PAGE
17,895
17,365
16,830
16,280
15,755
DISTRIBUTION
1/2 PAGE
(vert. or horiz.)
6,270
6,080
5,890
5,710
5,520
48,839 subscribers
1/3 PAGE
5,375
5,215
5,050
4,895
4,730
14,836 copies sold on newsstands
COVERS
1,327 free copies
C2
10,290
9,985
9,680
9,370
9,055
65,002 total copies
C3
9,855
9,550
9,250
8,965
8,670
C4
11,195
10,855
10,520
10,185
9,840
Source: ABC June 30, 2010
PRICES
Digital extension of Clind’œil magazine that is
sophisticated and accessible at the same time,
Clindoeil.ca offers exclusive editorial content to its
readers on topics which are closely related to the
lifestyle of Quebec women: fashion trends, the latest
beauty products, shopping guides, cultural life and
social phenomena.
Major sections (Fashion, Beauty, Shopping, Society)
and a brand new web series called Comment survivre
aux week-ends? (How to Survive Weekends?)
stimulate reader’s interest everyday.
On Clindoeil.ca, Internet users can communicate,
debate and exchange everyday thanks to blogs,
surveys and virtual communities.
TYPES
DOUBLE BIG-BOX
50.00
DHTML (Top layer)
45.00
LEADERBOARD
25.00
TRANSITIONAL AD
45.00
AUTRES
GROSS RATES
GOOGLE ADWORDS
$0.11 – 2.00
TAKE-OVER
$2000.00 per day
NEWSLETTERS
TBD
NON-TARGETTED E-FLYER
$200.00 – 235.29
TARGETTED E-FLYER ADDITIONAL (per criteria)
$10.00 – 35.29
EXPANDABLE AD UNIT
10% premium
AUDIO OR VIDEO AD
GEO-TARGETING
MONTRÉAL • 7, chemin Bates, Outremont (QC) H2V 4V7
Tél. : 514 848-7164 • Fax : 514 270-7079
CPM
BIG BOX
Québec • 1000, avenue Myrand Québec (QC) G1V 2W3
Tél. : 418 688-0530 • Fax : 418 688-0413
20% premium
$1.00 per criteria
TORONTO • 333 King Street, East Toronto (ON) M5A 3X5
Tél. : 416 947-2397 • Fax : 416 966-4245