MAGAZINE - promocentrerockland.com

MAGAZINE
2016 E D I T I O N
SPRING-SUMMER
APRIL 22-24
D
ear customers,
I N CO L L A B O R AT I O N W I T H
Create your ideal Spring-Summer look
with the help of our stylists, hair and make-up artists.
April 22
3 pm - 9 pm
April 23
10 am - 5 pm
April 24
10 am - 5 pm
Get inspired by the looks created by Elle Québec and some of
Montreal’s most influential fashion bloggers.
Classy Lipstick, Ely Lemieux
April 22, 7 pm - 8 pm
The Fashion Red Fox, Chloé Dumont
April 23, 11 am - 12 pm
The 26th Look, Julia Mateian
April 23, 11 am - 12 pm
On behalf of the entire Rockland team, I am thrilled to invite you to
celebrate the arrival of the spring season!
During this second edition of Atelier Rockland, we invite you to create
your best new look in our giant walk-in closet where you will be styled by
the Isabelle Gauvin & Stylistes team.
Treat yourself to a beauty touch-up with our hairstyling experts at
St-Laurent Coiffure and Sephora make-up artists. Capture your new
Spring-Summer look on camera thanks to renowned Montreal-based
photographer Jimmy Hamelin. Select your favourite shot for a chance to
win a 1 000 $ shopping spree with our stylist and to be part of an editorial
in Elle Québec magazine!
Discover the key trends of the season with our stylists and bloggers
while you enjoy an exceptional fashion & beauty experience. Flamboyant
colours and luxurious textures are among the season’s favourites. We are
proud to partner with Elle Québec magazine who will be on site to present
this spring’s top beauty trends.
Sign up for our virtual line-up and receive a text message when it’s your
turn to enjoy the Atelier Rockland experience. This will give you the time
to shop and take advantage of the exclusive offers at participating retailers
available this weekend only, thanks to our all-new Shopping Passport.
I wish you all a fantastic Atelier Rockland experience!
Elle Québec, Angélique Martel
April 23, 1 pm - 3 pm
Lapiz of Luxury, Katia Hanine
April 23, 2 pm - 3 pm
Westmount Fashionista,
Jessica Concannon
April 24, 2 pm - 3 pm
Debbie Ruel
General Manager, Rockland
Angélique Martel
TREND # 1
Beauty Editor, Elle Québec
Bouquet of Prints
Angélique has a diploma in Art and Media Technology (Specialization
in Print) from Cégep de Jonquière and a BA (Political Science, Written
French and Communication) from Laval University. She recently
completed a short program MA in Higher Education Teaching at
UQÀM. After working as a Press Officer in different sectors (politics,
finance, tourism, beauty), she worked as a beauty journalist for over
10 years writing for major Quebec women’s magazines (Châtelaine,
LouLou, Pure, Vita, Coup de Pouce, Elle Québec) and the newspaper
La Presse. She also shares her beauty expertise on television in
segments inserted in different shows (Trucs & Cie, Ça commence bien,
Académie Airoldi). Since August 2014, Angélique has been Beauty
Editor at Elle Québec.
Come meet Angélique on Saturday, April 23rd between 1 pm and 3 pm to discover the all
new Spring-Summer 2016 beauty trends.
Boldness
Stripes
Mix & match
Isabelle Gauvin
Stylist & Trend Expert
Isabelle accomplished her dream of becoming a fashion stylist in 2007.
She was quickly hired as a stylist for different types of projects, including
photo magazine shoots, fashion shows, advertising and television projects.
Through this experience, Isabelle developed a unique expertise for both
private styling of individuals and styling for agencies and companies.
Some of her clients include actresses Melissa Desormeaux Poulin, Maxim
Roy and Julie Perreault, musicians Catherine Major and Vincent Vallières,
television host Mélanie Maynard and many more.
Her commercial projects led her to work closely with Rockland, Musicor,
Productions J, Quartier DIX30, L’Oréal, Mixte, Clin d’œil and Coup de
Pouce magazines, and agencies such as Cossette, LG2, Les évadés and
many others. She then became a television fashion expert, conference
speaker, fashion and trend consultant and recently worked as a fashion
content expert for Lasalle College to develop a course for their new styling
program.
Come meet Isabelle from April 22nd to 24th to create your new look in our giant
walk-in closet.
Floral
Floral is truly the dominant print for the summer season. You will find a variety
of colourful, exotic and Asian inspired flowers.
Stripes of all types and sizes are also popular: vertical or horizontal, wide or
ultra-fine, they cover summer dresses, skirts, tops and pants.
The Parisian look for women, striped Bardot style cotton blouses with open
shoulders, are everywhere. Another big trend is mixing prints while keeping the
same colour palette.
TREND # 2
TREND # 3
Boho Chic
High on Colour
Vitaminized
Romance
Vibrant
Feathers
Flash
Lace
Bohemian
Couture
This season, women will be romantic, nonchalant and bohemian thanks to the
Boho Chic look. Flowy skirts and dresses in a range of powder or light shades are
all the rage. Lace, embroidery, silk, voile, chiffon and transparencies underneath or
that overlap will create looks that are both romantic and sophisticated. Suede and
jeans combined with flowing fabrics will bring back the bohemian spirit of the 70s.
For men, raw materials like flax, faded jeans and all the shades that recall sand and
sea take center stage. Orange terracotta accents and sophisticated pink hues are
also popular.
Rainbow
Colour is back in the spotlight, used as an accent or as a complete look. This
season’s colours are fresh, intense and effervescent. The colour palette is vast,
ranging from bright blues and indigos to vitamin yellow, while the various shades
of orange and pink also make an appearance.
This summer, play with bold primary colours to add vitality and light to your
wardrobe.
Men will leave the classic blacks and blues behind and dare with a pop of flashy
colour, which will rejuvenate both their sporty and workwear looks.
Fashion Bloggers
Get inspired by the looks created by some of Montreal’s most
influential fashion bloggers and come meet them in person to
take advantage of their personal style tips!
Ely Lemieux
Classy Lipstick
The love for lipstick and small jars, mixed with some fashion and foodie
favourites. All of this, surrounded by positive messages, small pieces of
her life and above all, a lot of self-confidence. That’s Classy Lipstick.
Julia Mateian
The 26th Look
Julia Mateian decided to launch The 26th Look while completing her
Master in Marketing at HEC Montreal. Fascinated by the blogosphere
phenomenon, she wrote a thesis on the impact on consumers of
collaborations between luxury brands and fashion bloggers. She quickly
developed an interest and passion for her blog and decided to make it
her career. This blog is for any fashionista that wants to be inspired by
daily outfit posts, for the foodie seeking out the best places to go and
for the traveler looking for hidden gems around the world. But above
all, The 26th Look reflects the personal passions and inspirations of its
creator.
Chloé Dumont
The Fashion Red Fox
Chloé Dumont is all about fashion and beauty, which is abundantly
clear on her blog, The Fashion Red Fox.
Also passionate about culture and great food, she invites you to join
her adventures and to discover all the amazing things you can find in
her world! Follow her social networks to find out where she will be next:
from red carpets to shopping sprees and all the cultural festivals, Chloé
is the most wanted redhead in town!
Jessica Concannon
Westmount Fashionista
A former buyer and personal shopper, love brought Jessica to Montreal
with a 26ft U-Haul of clothing and her 8lb blonde poodle.
After turning her husband’s office into her closet, Jessica started her
blog as a way to prove to him that she actually wears all of her “stuff”.
Westmount Fashionista shares Jessica’s love of mixing high-quality
investment pieces with fast fashion wallet-friendly items as well as
offering an insider’s look at the fashion industry. When she’s not surfing
Net-A-Porter and ASOS for “research” purposes, Jessica also freelances
as a stylist.
17
Katia Hanine
Lapiz of Luxury
Teacher by training, blogger by passion, Katia created Lapiz of Luxury
to display her take on affordable fashion and beauty. Luxury doesn’t
always need to be expensive! “Luxury is the confidence you project
while walking down the street whether you are a size 0 or a size 10.”
Through daily inspiration, Lapiz of Luxury offers its readers affordable
lifestyle options whether it’s the latest beauty or fashion trend or the
hottest travel destination.
Rockland is proud to collaborate once
again this year with St-Laurent Coiffure
and Sephora, two important partners of
this exceptional fashion & beauty event.
I N CO L L A B O R AT I O N W I T H
St-Laurent Coiffure’s seasoned hairdressers will help Atelier
Rockland participants refresh their look thanks to an express
hairstyling session during which they will share their expertise
regarding the newest hair trends for the spring season.
Participate in Atelier Rockland alone
or with your friends & family!
Atelier Rockland is back for the Spring-Summer 2016 season.
Participate in this second edition to refresh your look, get fashion,
beauty & hairstyling tips, and meet several influential fashion
bloggers. Come see us at the Centre Court near Customer
Service from April 22nd to 24th. Space is limited so don’t forget
to sign up to reserve your spot at centrerockland.com/atelier. It’s
THE event of the season that should not be missed!
Enjoy an express hair & make-up session.
Get inspired by the trends selected by
Isabelle Gauvin & Stylistes.
Create your ideal Spring-Summer look with
the help of our stylists in our giant walk-in closet.
Have your professional photo taken by
our photographer!
Founded in France more than 45 years ago, Sephora is a
visionary beauty-retail concept that offers cosmetics, perfume
and beauty products for the body, face, smile, hair and hands.
Its unique, open-sell environment features an ever-increasing
amount of classic and emerging brands across a broad range of
product categories, in addition to Sephora’s own private label.
Come meet our experts at Sephora’s Rockland location who
will proudly share their expertise and educate you on various
techniques so you can create your own personalized look.
Choose your favourite photo to enter
the contest.
Take advantage of exclusive offers at
participating retailers.
Win a shopping spree!
From April 22 to 24, participate in Atelier Rockland for a chance to win
a shopping spree with a stylist, make-up artist and hairdresser as well as a
$1,000 Rockland gift card.
The winner will be featured in a fashion editorial in Elle Québec magazine.
Second prize: $500 H&M gift card.*
* Draw among participants who shared their photo on Facebook and/or Instagram.
$
1,000
Grand prize: Shopping Spree
value
with styling tips from Isabelle Gauvin & Stylists.
How to enter.
• Participate in Atelier Rockland
•Have your Spring-Summer look taken by our photographer
• Choose your favourite photo to enter the contest
The grand prize winner will be selected by a jury made up of fashion experts
from Rockland and its partners.
To see the contest rules, visit centrerockland.com/atelier