Mad About Movies

watch movies at least once a week
with 9in10 watching monthly
watch movies at the cinema at
least once a month
say “being able to stream movies
has changed how I watch films”
say there’s too many 3D movies and
4in10 men think 3D is a gimmick
Movie Buzz and Excitement:
NI Urbanites Views on Going to
the Cinema…
When it comes to watching new movie
releases, 65% of NI urbanites prefer to
watch at a cinema because it offers a better experience. 1in3 women opt for
the cinema as part of a social occasion (e.g. a birthday) whilst over half of all
men surveyed were simply looking for something fun to do.
Influencing Factors When Choosing A Cinema:
93%
Value for Money
New Movie Releases:
Over 1in5 are keen film fans and usually know what new
releases are coming up (with men almost twice as likely as women). A
quarter of men keep an eye out for new releases, whilst 2in5 women say
they don’t look out for new releases but know if a big film is coming out.
Where do NI Urbanites find out about new movie releases?
50%
46%
41%
41%
37%
19%
Social networking
sites
Advertising on
the side of bus
Ads at the cinema
(trailers, posters)
Read about /
searching online
Publicity from the
film premiere
2016 is shaping up to be a great year for movie releases and these are the
NI Urbanites top picks based on those movies they can’t wait to see!
63% 58% 58% 53% 51% 50% 49%
Batman
V.s
Superman
Jungle
Book
70%
Ticket Availability
15%
Loyalty (to cinema)
Mad About Movies
In February 2016, we asked the 1,000 strong
work.shop.play. urban community in Northern Ireland all about Movies!
This is just a snapshot of what our Film Fanatics and Movie Maniacs told us.
Want to hear more from them? Get in touch on (+44) 28 9032 2333
Cinema Companion:
64%
With Partner
41%
With Friends
X-Men
Apocalypse
The BFG
The Secret
Life of Pets
SAY AWARDS ‘BUZZ’ HAS
ENCOURAGED THEM TO
WATCH A FILM
SAY WATCHING BIG
BLOCKBUSTERS IS MORE
ENJOYABLE IN CINEMAS
29%
With My Children
12%
By Myself
3%
My Colleagues
Despite NI Urbanites loving the cinema, 58% say going to the cinema is too
expensive for them to go as often as they would like, and a third say they go
to the cinema less than they did 12 months ago. The main reasons cited were
high ticket prices, high concession prices (drinks, popcorn etc.), movie
streaming and a lack of time.
2016 Movie Releases*Basedonthosewhoexpressedanopinionandhadheardaboutmovie
Finding Dory Independence
Day:
Resurgence
70%
Special Offers
1in3 NI urbanites have visited the cinema in the past week, with a whopping
81% saying they went to watch a particular movie.
The most popular time to visit the cinema during the week is Tuesday evening
(22%) and Friday evening (15%). It’s no surprise that Saturday evenings are
the most popular time to visit at the weekend (36%).
of men stream movies online versus
5in10 women with Netflix the most
popular streaming service
Talking with
friends / family
88%
Convenience
only 8% of adults choose
which film to see when
visiting the cinema with a
child under the age of 12.