Christmas in Canmore BRZ - Tourism Canmore Kananaskis

MAKING
SPIRITS
BRIGHT
CHRISTMAS IN CANMORE
NOV 28 - JAN 1
CHRISTMAS IN CANMORE
WHAT is it?
‣ Downtown celebration throughout December
‣ Continued development of an annual event
CHRISTMAS IN CANMORE
WHY is it?
‣ Build on pre-Christmas Festivities from 2012
‣ Create a vibrant and colourful downtown feel
‣ Drive locals and visitors into downtown businesses
‣ Attract visitors to town
‣ Canmore IS the place for Christmas shopping
!
CHRISTMAS IN CANMORE
WHEN is it?
‣ Starts Thursday 28th November
‣ Ends Wednesday 1st January
!
CHRISTMAS IN CANMORE
General event components
‣ Late-night shopping Thurs to Sat
‣ On-street vibrancy Thurs to Sat
‣ Requesting patios to be open Thurs to Sat with fire-pits,
heaters and blankets
‣ Requesting shops to host in-house activities ‣ Produce Christmas lights map – best lit street…
CHRISTMAS IN CANMORE
Specific event component #1
‣ Light-up event on November 28th
‣ Mayor to declare “Christmas in Canmore” open
‣ On-street vibrancy and activities
!
CHRISTMAS IN CANMORE
Specific event component #2
‣ ‘Best Lit Block’ competition
‣ Judging panel to sit on night of Dec 6th ‣ Best lit block will be featured in RM Outlook
!
CHRISTMAS IN CANMORE
Specific event component #2
TEAMS
Main St. 600s
6 Ave
Main St. 700s North
7 Ave
Main St. 700s South
8 Ave
Main St. 800s North
9 St
Main St. 800s South
10 St
CHRISTMAS IN CANMORE
Specific event component #3
‣ Moonlight Madness on Friday December 6th
‣ Main Street closure 6pm to 11pm – create
street party atmosphere
‣ Shops open to 10.30pm
‣ Fire pits, marshmallows, carollers, buskers etc
CHRISTMAS IN CANMORE
Specific event component #3
‣ Back-to-back kids movies in the Kids Village
‣ In-store activities
‣ Packaging with hotels
!
CHRISTMAS IN CANMORE
Specific event component #4
‣ IPC Medal Presentation on Dec 14th - on
street vibrancy to support
‣ Nation flags
‣ Carollers
‣ Other evening animation (movie night etc)
!
CHRISTMAS IN CANMORE
Specific event component #5
‣ New Year’s Party on the Pond
‣ Usual activities
CHRISTMAS IN CANMORE
Specific event components #6
‣ Focal point – the Kids Christmas Village
‣ Lot next to Bow Valley Credit Union
‣ Landscaped for Christmas with trees, lights, fire
pits etc
‣ Christmas Tree lot at car park end of village
CHRISTMAS IN CANMORE
Specific event components #6
‣ Gingerbread House
‣ Kids store 4-7pm Thu + Fri, 10am-5pm Sat, Sun
‣ All items $10 or less
‣ Scavenger hunt directing kids/families to 9th/10th street
shops for stamps
‣ Projection on east wall of lot – Christmas images
‣ Movie nights – Christmas movies
CHRISTMAS IN CANMORE
Other concurrent events:
‣ Rotary Festival of Trees (DEc 5-8)
‣ IPC Nordic Events (Dec 9-17)
‣ Grizzly Events Santa Fun Run (Dec 21)
‣ ReMax Skate with Santa (weekend of Dec
14/15)
‣ ??
CHRISTMAS IN CANMORE
Management
‣ Joint CBT, BRZ and Town event
‣ Laurin Duncan event director
‣ Retail Manager for Gingerbread house
!
EVENT MARKETING
EVENT MARKETING
HIGHWAY BILLBOARD
EVENT MARKETING
EVENT WEBSITE
EVENT MARKETING
LOCAL RADIO ANNOUNCEMENTS
EVENT MARKETING
ONLINE AD CAMPAIGN
MAKING
SPIRITS
BRIGHT
CHRISTMAS IN CANMORE
NOV 28 - JAN 1
TOURISMCANMORE.COM
EVENT MARKETING
AVENUE MAGAZINE
EVENT MARKETING
ADDITIONAL MARKETING
‣ Event Posters
‣ Avenue Magazine E-mail Newsletters
‣ Social Media Posts (Organic & Paid)
‣ Local radio promotion with buy-in for downtown businesses
‣ Local newspaper promotion with buy-in for downtown businesses
‣ WORD OF MOUTH
EVENT REGISTRATION
EVENT REGISTRATION
EVENT REGISTRATION
CHRISTMAS IN CANMORE
WHAT Can You Do?
‣ Decorate…
‣ …and collaborate with your block
‣ Open late ‣ Host an event (and post your event!)
‣ SPREAD THE WORD
MAKING
SPIRITS
BRIGHT
CHRISTMAS IN CANMORE
NOV 28 - JAN 1